“We Are Keeping Netflix Profiles”. So reads the title of the e-mail communciation that Netflix users are getting in their e-mail in-boxes today.
This is clearly a well-deserved victory for all the Netflix customers who banded together to voice their outrage at the plan to cancel the popular feature, which lets household members set up and manage separate online queues for their DVDs.
Kudos to everyone who participated in this near-boycott, especially the folks on Get Satisfaction who helped spread the word. This is a powerful affirmation of the power of customer opinion. It smacked down the attempt by Netflix PR man Steve Swasey to make the issue go away. His insistence that taking away the Profiles feature was a “final decision” has been proven wrong.
Let’s celebrate with a movie! Now, what to pick?
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