Every once in a while, I read a blog post that really gets it right. When that happens, I feel compelled to share it with people. I don’t do that very often because I hate blogs that do nothing but point people to other blogs. But, this one is worth it. [Full disclosure: We're mentioned, but that's not why you should read it.]
It’s about community management, and it’s one of those “10 Things” blog posts. But, it’s not the typical Digg-friendly titled list of obvious truths. It’s from Next New Networks, and it’s a compilation of a list that came out of a workshop they did with Micki Krimmel. If you’re interested in community management, I suggest you give it a quick read.
My favorite line: “People put something on their blogs because it says something about them, not because they want to promote a product they like. Think about that one for a while.”
I’m still thinking about that one. Thanks for making me think.
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I’d guess that 80-90% of what people post, share or tweet is ultimately about how it compliments their digital identities. This goes for widgets and any Facebook app as well.
At the very least, anything posted must make it through the “what does it say about me” filter, even if the original motivation was selfless.
Great point. Twitter is a perfect example. I’m not just throwing out what is in my head when I tweet. I almost always take into account my audience, and I edit accordingly. Maybe the trick is to make sure that the editor inside is one with a very light hand, who’s not obsessed with the “what does it say about me” filter. Thanks for sharing!
Aw, thanks for the kind words. We’re big fans of Get Satisfaction, and Micki is, too. But this is encouraging, as it’s the kinds of post we want to do a lot more often on our blog. I’m glad it was helpful.