Demand Satisfaction!

Product demand is great, isn’t it? When people are lining up to buy what you have to sell, that must feel exceptionally fulfilling.

Unless the product you’re selling isn’t quite working.

Apple, a giant in most customers’ eyes, is currently taking a very big misstep with the release of their new iPhone and iPhone 2.0 software. Not only are many phones not working right away, some purchasers had to take them home and hope they could activate them via their computer later.

As expected, Get Satisfaction is blowing up with reports, questions, ire, and even a good idea or two for Apple.

It all started with a few eager beavers jumping the gun yesterday after someone posted instructions for downloading the iPhone 2.0 software. Hackers and the just-plain-curious installed the software before Apple officially released it, and some of them ended up on our site talking about their iPhone bricks. What will happen to them? Only time will tell.

Other folks showing up include people who want to know why they can’t download the new iPhone 2.0 software and people who are trying to figure out all the error messages they’ve been receiving.

Things are still in limbo for millions of folks, but one Get Satisfaction user had a great idea: Maybe they should have released the 2.0 software a day before, and not at the same time as they are selling the new iPhone to people lined up around corners.

Get on in there and make your own voice heard.

[Apple is on Get Satisfaction.]