Law Firm|Marketing|Business Development|Legal|Services

No Good Deed Goes Unrewarded

Samira Mery Lineberger, Esq. — Fri, 04 Nov 2011 18:45:01 +0000

“For it is in giving, that we receive.” Saint Francis of Assisi

The “no good deed goes unpunished” adage got its roots from those experiences in life where the good deed done appears to unfairly backfire on the do gooder. No doubt there are times when the person doing the good experiences a negative reaction. But does that mean good deeds are to be avoided lest they go unrewarded? In the least, there is the reward and self satisfaction that comes from knowing you did the right thing, regardless of the outcome.

But what does that have to do with marketing? This is after all, a legal marketing and business development blog.

It is common knowledge that joining organizations and meeting people can be an effective networking strategy to help you promote your services and

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How About a Joint Venture? A Twist on Referrals for Small and Solo Law Firms

Samira Mery Lineberger, Esq. — Wed, 11 May 2011 01:24:40 +0000

”Teamwork divides the task and multiplies the success.” ~Author Unknown

A very old and common technique for building business is to ask for and give referrals. Every year I get at least a handful of letters and brochures from law firms seeking referrals on their areas of expertise. I also know many lawyers, solo practitioners in particular, that refer business that comes their way, when it involves areas of expertise or resource commitment they are not comfortable with.

If you are a small or solo firm and would like to get more out of case referrals, there is an alternative to sending them out the door. Consider joint venturing cases you might otherwise refer. There are more solo firms in Texas than any other size firm. The areas of practice for these firms

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Should I Blog? A Two Prong Test.

Samira Mery Lineberger, Esq. — Mon, 31 Jan 2011 22:57:46 +0000

“A great resume can only deliver confidence in your ability to deliver solutions, but it never provides the solution.”

You’ve heard the advice. Keep your website active. Add new material. Blog about topics of interest to your clients. Be the “go to” resource for cutting edge information. Sounds good, but it also sounds like a lot of work. So is it worth your time? Ultimately, will it bring in business?

Whether you should blog depends on two primary areas of consideration: First, do you like writing and are you good at it? Second, what impact would it likely have, if any, on the buying decisions of your targeted clients?

While most lawyers have at least a reasonable level of writing skill, being able to draft pleadings, motions or briefs does not necessarily equate

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