Law Firm|Marketing|Business Development|Legal|Services

“Facebook? Twitter? LinkedIn? Think Orchard”

Samira Mery Lineberger, Esq. — Tue, 29 Jun 2010 18:27:11 +0000

The following comment was posted on LinkedIn, in response to my early post “Social Networking; Bah! Humbug!” I could not fit my entire reply on the LinkedIn site, so I am posting it here. Hopefully you will find it insightful:

Fellow LinkedIn Member: ”Samira, I fear that lawyers are becoming slaves to Twitter, Facebook and Linkedin, just as they are slaves to the time sheet. What’s happened to good old face to face contact?”

My reply:

I agree. Nothing replaces face-to-face time for networking and more importantly, relationship building. And the suggestion by some that cyber social networking is a must, totally ignores the limitation of time. Every attorney needs to decide on the best use of their time. At some point, we have to spend time practicing law. Cyber networking can

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Social Networking; Bah! Humbug!

Samira Mery Lineberger, Esq. — Mon, 28 Jun 2010 02:55:51 +0000

“Once a new technology rolls over you, if you are not part of the steamroller, you’re part of the road.” Stewart Brand

Social Networking, bah, humbug!! Or is it?

As a marketing consultant, one would not expect me to be slow to the punch on social networking as a marketing tool for lawyers, but admittedly, I have been somewhat skeptical of its strengths, particularly on the heavily social leaning sites like Facebook and My Space. It’s not that I doubt the power of any opportunity for networking, whether traditional or in the cyber world, it is really more a matter of time as a limited resource. Networking is a critical component to any legal practice. But with a limited amount of time to allocate towards marketing, lawyers need to choose their venues for

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No Really, It’s Not About You!

Samira Mery Lineberger, Esq. — Wed, 31 Mar 2010 21:39:08 +0000

“It’s not what you’ve got, it’s what you use that makes a difference.” Zig Ziglar

In my last post I talked about how sales can be discouraging because we tend to take rejection of our services personally, thereby discouraging further sales activity. Looking back on the title “It’s Not About Me” I realized how that very title could lend itself to a myriad of additional tips on sales and marketing. Here is my tip#2 on why it’s not about you.

So many times when faced with a sale or marketing opportunity, lawyers pitch themselves and their credentials. “I am a successful and experienced trial attorney.” “I have a terrific track record.” “I can do more for less.” Then you hand over the high-priced brochure with more about you, your results and your

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