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	<title>08 Direct Blog</title>
	
	<link>http://www.08direct.co.uk/blog</link>
	<description>Keeping you up to date on everything to do with business and marketing. Includes news, tips, advice and insight!</description>
	<lastBuildDate>Mon, 05 Dec 2011 10:52:29 +0000</lastBuildDate>
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		<title>Google AdWords’ new ‘click to call’ feature – making your 08 number even more powerful</title>
		<link>http://feedproxy.google.com/~r/08Direct/~3/Yfd6DetL1h4/</link>
		<comments>http://www.08direct.co.uk/blog/business-news/google-adwords%e2%80%99-new-%e2%80%98click-to-call%e2%80%99-feature-%e2%80%93-making-your-08-number-even-more-powerful/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 10:52:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.08direct.co.uk/blog/?p=1879</guid>
		<description><![CDATA[On Friday, Google announced a new development which is of massive importance to anyone that uses Adwords to promote their business and includes a phone number in their advert. In the coming weeks, Google is introducing ‘click to call’ functionality, so that phone numbers displayed in AdWords ad text will be automatically converted into a [...]]]></description>
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		<item>
		<title>0800 numbers: Museums prove the theory that Free = more customers.</title>
		<link>http://feedproxy.google.com/~r/08Direct/~3/PcJcLOw-WRk/</link>
		<comments>http://www.08direct.co.uk/blog/tips-for-business/0800-numbers-museums-prove-the-theory-that-free-more-customers/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 17:21:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.08direct.co.uk/blog/?p=1873</guid>
		<description><![CDATA[Are you looking to attract more customers? Then you need to follow the example set by some of the UK’s museums and give your customers something for free. It doesn’t take a genius to work out that, particularly in these times of austerity, giving customers something for nothing is a great sales tool. Government-sponsored museums [...]]]></description>
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		<item>
		<title>Christmas is coming. Use 08 numbers so that you don’t leave your customers out in the cold</title>
		<link>http://feedproxy.google.com/~r/08Direct/~3/m52Fk1Rb9Gc/</link>
		<comments>http://www.08direct.co.uk/blog/tips-for-business/christmas-is-coming-use-08-numbers-so-that-you-don%e2%80%99t-leave-your-customers-out-in-the-cold/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 10:56:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.08direct.co.uk/blog/?p=1865</guid>
		<description><![CDATA[We’ve finally reached December so we can safely use the C-word again…yes, ‘Christmas’ is nearly here. Although the festive period is a time for celebration and family gatherings, for small to medium sized businesses Christmas presents lots of tricky challenges. From the office party, which throws up all sorts of alcohol-fuelled disputes, to making sure [...]]]></description>
		<wfw:commentRss>http://www.08direct.co.uk/blog/tips-for-business/christmas-is-coming-use-08-numbers-so-that-you-don%e2%80%99t-leave-your-customers-out-in-the-cold/feed/</wfw:commentRss>
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		<item>
		<title>Non-geographic numbers help businesses continue service during the strikes</title>
		<link>http://feedproxy.google.com/~r/08Direct/~3/LO_4Hdbxs20/</link>
		<comments>http://www.08direct.co.uk/blog/non-geographic-numbers/non-geographic-numbers-help-businesses-continue-service-during-the-strikes/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 13:37:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.08direct.co.uk/blog/?p=1858</guid>
		<description><![CDATA[So, we’re halfway through the day which has seen more than one million public sector workers in England go on strike over pension changes. Whether the strikes are right or wrong is not our place to argue, but the impact on business is undeniable. With the majority of schools closed due to the teachers’ strike, [...]]]></description>
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		<item>
		<title>Take every publicity opportunity when it comes along</title>
		<link>http://feedproxy.google.com/~r/08Direct/~3/DmDHMY5Cw2I/</link>
		<comments>http://www.08direct.co.uk/blog/tips-for-business/take-every-publicity-opportunity-when-it-comes-along/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 17:25:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.08direct.co.uk/blog/?p=1852</guid>
		<description><![CDATA[When Gary Barlow said to one of the X-Factor contestants that his act was like ‘a bad pantomime in Scarborough’ the audience lapped it up in the usual way. Criticism like that is, after all, just part of the X-Factor experience. But for some Scarborians, the comment meant far more than the throwaway line it [...]]]></description>
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		<item>
		<title>It’s not what you say or even how you say it, but the method you use to say it</title>
		<link>http://feedproxy.google.com/~r/08Direct/~3/7kUbHnf60CU/</link>
		<comments>http://www.08direct.co.uk/blog/tips-for-business/it%e2%80%99s-not-what-you-say-or-even-how-you-say-it-but-the-method-you-use-to-say-it/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 11:25:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.08direct.co.uk/blog/?p=1845</guid>
		<description><![CDATA[With the BBC celebrating 75 years of broadcasting this week, it brought into focus the massive change in TV that we have seen in recent years. From a few programmes a day, we now have zillions of channels to choose from which are broadcasting 24&#215;7 (but some would argue there’s still nothing to watch!). And [...]]]></description>
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		<item>
		<title>Turning Negatives Into Positives</title>
		<link>http://feedproxy.google.com/~r/08Direct/~3/eMyx7ixbN88/</link>
		<comments>http://www.08direct.co.uk/blog/tips-for-business/turning-negatives-into-positives/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 17:24:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.08direct.co.uk/blog/?p=1838</guid>
		<description><![CDATA[So, N-Power has been fined £2million for not handling its complaints properly. The energy regulator Ofgem said Npower had not recorded complaints properly or given dissatisfied complainers details of the Energy Ombudsman&#8217;s redress service. But, with news of the company’s fine all over today’s news, the damage to N-Power’s reputation now goes way beyond the [...]]]></description>
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		<item>
		<title>5 ways your telephone number can make you money</title>
		<link>http://feedproxy.google.com/~r/08Direct/~3/f5aJwa0t82I/</link>
		<comments>http://www.08direct.co.uk/blog/tips-for-business/5-ways-your-telephone-number-can-make-you-money/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 13:30:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.08direct.co.uk/blog/?p=1831</guid>
		<description><![CDATA[You might not realise it but your phone number can help you make money in many different ways. Here are just 5 reasons why your finance director would thank you for using non geographic  numbers: 1) Earn a rebate on your inbound calls If your business receives over 50 calls a day, you could be [...]]]></description>
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		<item>
		<title>The power of the positive and damage of the negative</title>
		<link>http://feedproxy.google.com/~r/08Direct/~3/rBpLFkWGQ7g/</link>
		<comments>http://www.08direct.co.uk/blog/tips-for-business/the-power-of-the-positive-and-damage-of-the-negative/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 11:57:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.08direct.co.uk/blog/?p=1822</guid>
		<description><![CDATA[So, you have ‘given an hour’ and helped someone to get online for the very first time. They have subsequently spent every waking hour surfing the net and finding all sorts of useful information that they never knew existed, yet alone was accessible at the click of a mouse. They have found old and new friends [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Will Nokia’s brave decision get them back in the game?</title>
		<link>http://feedproxy.google.com/~r/08Direct/~3/RfQvJqd2e50/</link>
		<comments>http://www.08direct.co.uk/blog/business-news/will-nokias-brave-decision-get-them-back-in-the-game/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 13:46:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.08direct.co.uk/blog/?p=1813</guid>
		<description><![CDATA[Way back in February we blogged about Nokia, the once dominant mobile handset manufacturer, joining forces with Microsoft to try and revive its ailing fortunes. Or as Stephen Elop, Nokia’s chief famously put it, they were standing on a burning platform surrounded by dark, cold, foreboding waters. He also said that part of their demise [...]]]></description>
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