This short but succinct article by Taylor Striplin covers, as its title says, the basics regarding creating a working ‘opt-in’ mailing list. This, for most marketers, is their most valuable tool because a list of loyal subscribers means a list of potential future customers that can be used over and over again. The article is broken down into easily absorbed sections, or sub-topics, that follow a logical sequence. If it rings your bell, be sure to read tha authors bio (the last paragraph) and click the link there to learn more.
Mike Alexander
Author of ‘Internet Traps, Ripoffs And Pitfalls‘

List Building

Today there are many different ways of making money online but building a list is one of the easiest and most beneficial. To use this method you basically need two things: the names and email addresses of potential consumers who have opted to voluntarily subscribe to your list and who are interested in your product. List building is a good technique as it allows you to reach out to your subscribers with newsletters or informal emails and makes it easy to build a friendly relationship with them. This is important if you want to make your online business successful.

Opting In

But how would you get people to subscribe? Well, one way of doing it is to offer a free newsletter on your website where you sell your product. Browsers who have yet to make up their minds whether or not they want to purchase your product, might want to be kept updated with a simple bulletin or receive something for free. You don’t want them to forget about you and your product so once they sign up, all you need to do is keep reminding them.

List Size

If you are new to Internet marketing, your list might appear a little bit smaller than you’d like it to be. However, it’s essential to keep in mind that size isn’t everything. A small subscriber’s list could be good to start with, but if you’re eager to make it grow there are several ways to make it happen.

To start with, you could write some articles about the product you are promoting. It is easy to keep the people informed about your particular niche or product but when writing an article you want it to be informative and generalised. Do not be too specific about your product or people will be put off. Try using a resource box at the bottom of the article where you can tell them all about yourself together with a link to your product

Collection Methods

Once you begin to get traffic to your site it is important have a method of collecting email addresses. This can be done in the form of a squeeze page or a pop up box on your website, or simply offer them a subscription to your newsletter or a free ebook. If you are opting for a squeeze page you can easily achieve a forty per cent opt-in rate or perhaps try a fade-out box on your sales page. This can have a very high opt-in rate also and soon you will have a very large list.

Finally, the main thing to remember is to care for your list and the consumers whose addresses are on it, no matter what size it is. If you send a few messages keeping them informed and interacting between you and your customers you’ll find yourself being very successful with only a small list. For something that requires such little work, it is definitely worth a try.

About The Author

For more information about building a successful list and unlocking your potential to making thousands of dollars online visit http://www.ListBuildingWinner.com

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Severica Vintila supported our aims by producing the following interesting article on using automatic autoresponder services in the modern business environment. The key here is in the automation. The more things you can program to happen automatically in response to pre-set events or occurrences, the more time you can devote to the more essential tasks that simply cannot be automated.
Mike Alexander
Author of ‘Internet Traps, Ripoffs And Pitfalls‘

The Forerunner

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When it first came out in 1996, Hotmail shocked the world with its free webmail service, the first to ever grace the online stage. Webmail systems prior to that were difficult to use and, in addition, had a price tag attached. During that time, it was not even deemed possible that, regardless of where a person might be, he or she might be able to communicate with practically anyone, anywhere, and be assured that their message would be delivered in a matter of seconds.

However, the fact that it was free was not really Hotmail’s principal shocker. Rather, it was the groundbreaking capability of reading, creating and sending emails to anyone regardless of where the sender was, as long as there was an Internet connection available. As mentioned earlier, webmail systems prior to Hotmail were extremely vexing to use. You had to be registered with a webmail company and all emails would be downloaded directly to your own computer only.

Logical Progression

The logical next step was an autoresponder service that could be used to promote your products or services and to encourage people to visit your website. With these you can just type or copy and paste your sales or informational message into your autoresponder and have it sent out to whoever you have entered into the autoresponder. Then, when a person receives your message and visits your web site or makes a purchase you can have your autoresponder setup to deliver another message to them. The message would thank them for their purchase and then deliver their product and receipt to them.

Autoresponder Services

Autoresponder services use a computer program that automatically forwards a pre written message to anyone who sends an email to a specific URL. They are widely used for responding to consumer inquiries, visitor comments and suggestions. Follow up automatic responders are also used by ezine publishers for responding to people who subscribe or unsubscribe to their online magazines. Companies that send out an enewsletter regularly also use autoresponders and as more potential customers visit your site, you can expect a flood of inquiries and requests for information. This is an excellent opportunity for you to capture more clients and lead them to buying from your site. Thus, it is important that you carry out an efficient and prompt response to every email you receive and the fastest and most effective way to do this is by utilizing an email automatic responder.

Business Boosting

How can autoresponder services help boost your business? The answer lies in their ability to return a prompt response to any email they receive. By responding rapidly and efficiently, you create a very good impression to your potential customer. Good email autoresponders help you get important information back to these customers immediately. An effective autoresponder service also helps you to communicate your message promptly, creating a sense of professionalism and efficiency that your clients will appreciate.

Another very important advantage of email automatic responders is that they save time with multiple marketing tasks. Perhaps you do not have enough time to personally create and send all correspondence. Autoresponder services allow you to send ‘thank you’ letters, newsletters, product information, brochures, orders etc. to hundreds of clients almost immediately and simultaneously. These services are therefore indispensable to any modern email marketing campaign.

Choice

Choosing the right autoresponder is very important. What makes the best automatic responder? First, you should pick an autoresponder that is reliable and can give you 24/7 service. You cannot afford to lose a customer because your autoresponder failed to answer his query or request for information. The ability to respond promptly is the first thing you must look for in any automatic responder. Another key factor you should consider when choosing autoresponder services is flexibility. Good autoresponders allow you to customize unique responses that will have maximum impact on the customer. You should avoid creating an impression that the customer is communicating with a machine instead of a real human being.

Furthermore, not only will you get the person’s name and email address, but a Contact Card will also display a message from the person you are trying to find, a list of the songs they have been listening to, or a summary of their blog entries. This makes it a lot easier to know if the person is indeed the one you are trying to locate.

About The Author

Learn more about Send Email To. Stop by Severica Vintila’s site where you can find out all about Sends and what it can do for you.

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Article writing is an important part of the mix for most newsletter producers so it can be useful to look at ideas for using them as more than just newsletter content. The following piece is by Jack Jackson and covers the basics of article marketing for newcomers to the field. Don’t miss the links he provides in his bio (the last paragraph)  if you have a particular interest in the subject or if something in the article inspires you to enquire further.
Mike Alexander
For all your content needs go to ClipCopy Content Solutions

Advantages

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Topics

Submissions

Driving Traffic

Summary

About The Author

Looking to find the best deal on Article Marketing Strategy, then go here to find the best advice on Article Marketing for you.

In this short but to the point article by Brian Tubbs, you will find some commonsense tips on one way to ensure that your emails get read: by getting them opened. You would probably be amazed to discover that more than 30% of the average marketer’s emails never even get opened. Find out how to make sure that you are not one of these ‘average communicators’.
Mike Alexander
For all your content needs go to ClipCopy Content Solutions

Using The Subject Line

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No matter how high tech the world becomes in regards to communication, there are still the same old problems. With email, you face the same challenge as you do with regular mail: convincing the recipient to open the message (or envelope).

Look at it this way, how many emails do you send to the trash without ever reading them. So the main thing you have to figure out is how to get people to open your email before trashing it. The best way to do this is by using a subject line that grabs the readers attention.

By entering a subject line, you let the viewer get a good idea about what the email is about and whether or not it is worth it for them to open. It is like a guard, letting the receiver know whether the email should be opened. Below are some tips on how to write the best subject lines so people actually open your emails.

Say Something Important

Leaving the subject line blank isn’t an option. Nobody is going to open a email if they have no idea who it is from or what it’s about. For one reason, they don’t have time to be bothered. For another reason, the threat of email viruses makes people nervous.

Something that is just as useless as not entering anything, is entering something like Hi or Hello. Feel free to use subject lines like that for your friend and family. But using a subject line like that is not going to get you anywhere but broke.

Be Specific

People receive lots of email. Now if you want to get your email open you need to be specific in your subject line and let people know what you have to offer. If you put good information in the subject line along with the specifics about what you have to offer, then the chances that your email gets opened will increase.

Be Creative

How do you get the attention of someone who does not know you? Be creative.For example, Instead of using a term like ‘traffic’ use “Guaranteed Website Traffic”.

Spellcheck

Make sure that the spelling in your subject line is right. If people think you can’t spell, they are not going to open your email or buy anything from you.

Summing Up

By using these guidelines you will get more people to open your emails. Now it’s up to you. You can keep doing what you’re doing right now, or you can start getting more of your emails opened.

About The Author:

Start advertising with an email marketing list, and make sure to visit our site to find more info on email marketing and programs for your internet business.

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This article by Gregg Housh covers that perennial old problem ‘spam‘, and the general insecurity and potential dangers that come with it. Email is basically an insecure communication method due to the ease with which an account may be opened (and abandoned when any nasty stuff might be suspected) and because, with the prevelance of  so much ‘underground’ software that can do virtually anything being so easy to come by, it can so easily be compromized.

Mike Alexander
For all your content needs go to ClipCopy Content Solutions

Red Flags

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Most of us are very familiar with the annoyance of spam (unsolicited e-mail ads). In recent years, these entirely unwanted emails have evolved into sophisticated attempts, very often successful, to avoid increasingly advanced filters and wary consumers. We have put together a list of red flags to help you quickly spot the commonest emails that may be harmful to your PC and your bank account.

Suspicious Attachments

Attaching files to an email is a quick and simple way to share with your friends and co-workers. The downside is that unscrupulous individuals can attach viruses and trojans within files in the hope that unwary recipients might download them and infect their computers. Whenever you receive an email with an attachment that you were not expecting, be careful about opening the attachment or even reading the email.

Links That Don’t Make Sense

In an email that claims to be from Yahoo, a link to a specific page on Yahoo’s site appears. So why does the text of the link not begin with “http://yahoo.com”? Because it’s a scam. Many hackers attempt to gain account information and credit card numbers by posing as respectable websites looking for information about your account. These emails typically have a link to a page where you can reset your password, confirm your credit card information, or log in to access some special new feature. To spot these bad links, you will need to look at the URL, the address of the page that is being linked to. All URLs begin with ‘http://’ or ‘htpps://’ and from there differ from website to website. If the URL isn’t visible in the link, you can hover your mouse over it and see it apelt out in the lower left corner of your web browser.

Accounts That You Don’t Have

Scam emails that disguise themselves as emails from major websites are betting on their recipients actually having accounts with that website in the first place. If you get an email about your FaceBook account when you never even signed up with FaceBook, the odds are very good that this is a scam or virus email.

Password Reset Requests

One of the most common email scams currently running is the fake password reset. These emails claim that you recently made a request for a new password, and direct you to a webpage where you can enter your old account name and password. You may be able to pick out these emails by the link URLs or because you do not have the account that you would theoretically be resetting a password for in the first place. Even if you don’t see anything wrong with the link or the account information, never respond to a password reset email that you did not specifically ask for.

False Sender Addresses

An official email from YouTube.com should be sent from an account that ends with @youtube.com. If joey5683426$$@ytmail.com is sending you official updates about your YouTube account, it’s a safe bet this too is a malicious email. If your email system hides sender information, you can change your settings to show full headers or usually click a link right in the email to show all of the sender information.

Money Transfer Plots

Frequently claiming to be from Nigerian royalty, these emails claim that there is some tremendous amount of money sitting in an account somewhere that the sender wants transfered to the US before something terrible happens to it. It’s not unusual for these emails to be completely in caps lock and poor English, although there are exceptions. These are ‘phishing’ attempts, trying to get your bank account information so that the sender can access your funds. No matter the pretense for the email, you should never share bank account information with anyone you don’t know. Newer varieties of these emails claim to be from ‘a member of your church’ or some similarly innocent-sounding source.

Emails From Friends

The most dangerous and difficult to pick out types of malicious emails are the ones that seem to come from your friends and other contacts. Typically, if you get a suspicious email from a friend or other contact, it’s either because, unknown to them, their PC has been infected by a virus or because their email account has been compromised. If you find an email from one of your contacts that contains strange characters in the subject, has attachments that you were not expecting, links to a file sharing site, or otherwise looks different from the emails you’re used to from that person, take the time to contact them before clicking on any links or downloading any attachments.

Emails From Yourself

These types of emails can be disturbing when you find them. If you find an email from your own account sitting in your inbox that you know you didn’t send (and you have not given anyone else access to your account) immediately change your password and security question for your account. Next, check out your ‘sent mail” folder to see if any other emails went out that you were unaware of. Let everyone who received one of these suspicious emails know that you did not send the emails, that they should not read them or click any links or attachments and that you suspect your account was compromised. You can also let your email provider know about your concerns. If this problem comes back, your machine may be infected and require virus cleanup service.

Summary

As users and email filters become more aware of these malicious emails, scammers will develop new schemes to get at your computer, bank account, and other information. The best weapon against these attacks is a healthy dose of skepticism, though even vigilant users can fall victim to scams and viruses. If you believe you may have a compromised email account or infected system, or if you just want to learn more about how to avoid these problems, give a professional a call.

About The Author

Gregg Housh is the Technician Manager at Geek Choice a Computer Repair company. Geek Choice solves computer problems such as: Slow computer, Virus Removal, and much more.

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The following article gives a brief outline of the issues you need to consider if you wish to start email marketing and building an online mailing list. Email marketing is still one of the fastest and most reliable forms of online promoting, as can be determined by the number of Internet users per 100 of the average population (see from the graph below). The article was written and submitted by Tim R Cooper, to whom my thanks are due. Please read more about him in the last paragraph (About The Author).

Mike Alexander
For all your content needs go to ClipCopy Content Solutions

List Building

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List Building can greatly benefit your internet business in a number of ways. If you have been in the internet marketing game for any length of time you have probably heard it said that the money is in the list. This is a true statement. It means that if you have a large list you have a better chance of making more sales. It is harder to sell to someone new than it is to sell someone who already knows you. This is the logic behind building up a list to sell to.

The Autoresponder

You will need to set up an autoresponder on your website home page. This is software that collects contact information and then allows you to send out messages to your contact list on a scheduled basis that you decide. The price for the software is usually about twenty dollars a month. You want to ask the visitors to your website for their primary email address and you do need to make the email address a requirement. People today have throw away email addresses they never check. You want their primary address so they will be sure to see your messages. You now have their email address and now you can send them regular offers related to your website business.

Free Reports

The best way to build your list is to offer a free report on your website. This needs, of course, to be related to your website subject matter. You should have an area on your website where you offer your free report in exchange for your visitors’ contact information, namely their email address. You can set up your autoresponder to also ask for their address and their telephone number or anything else but make these choices optional, if you use them at all.

Email Messages

But do not start sending one sales message after the next. People do not like to be sold like that and they will simply opt out of your list. Send them some helpful information for a few weeks and then once you have their trust you can then send them information on your sales offers. With your autoresponder you will have the ability to set up your messages and then have them delivered on a scheduled date.

About The Author

Get more information on how you can start your own home business fast and easy today! When you become an Internet marketer, you will find multiple opportunities available to grow a residual income quickly!

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The following article on list building by Tim R Cooper is an excellent treatise on the correct way to build and maintain a stable and profitable mailing list. I recommend that you read it carefully as it contains a few dos and don’ts that those new to this field would do well to learn from. It’s far easier to learn from someone who knows what to do than learning from your own mistakes. Thank you Tim, for your contribution.

Mike Alexander
For all your content needs go to ClipCopy Content Solutions

List Building

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List Building can benefit your Internet business in a number of ways. If you have been in Internet marketing for any length of time you probably have heard often that “the money is in the list”. I’ts true… but what does it mean? It simply means that if you have a large mailing list of prospects ,you have a better chance of making more sales.

The list is made up of contact information you gleaned from visitors to your website and elsewhere. Let’s face it, it is easier to sell to someone you know than to a complete stranger. It’s as simple as that. Once you have someone on your list, you can send a steady stream of helpful information to that person and, when you have gained his or her trust, you can start offering your wares for sale in the form of special offers etc.

Autoresponder

You will need to set up an autoresponder on your website in order to help build your list. This is software that collects contact information and then allows you to send messages to the addresses on your list on whatever basis you decide. The price for this type of software hovers around twenty dollars per month. Free autoresponders are usually not worth the money you save because they are often not as reliable as paid services.

Getting Subscribers

The commonest way to get new sign-ups is to offer your visitors a valuable free report or something similar on your website, in exchange for their email address. Some sites ask for more information, such as their real address and their telephone number. Unfortunately, if you insist on this extra information, many visitors will simply leave your website and skip the free report. The secret is to make the extra information an option—not a requirement. You can often accomplish this with just a few adjustments to your autoresponder.

You definately should ask for their primary email address. People have so many trash email addresses that they give these addresses to get free offers and then never check them again after they get your free report.

Now What?

You now that you have their email address, you might think you’re free to send them regular offers related to your website business. However, that’s a serious mistake that lots of marketers make. Do not send any sales offers yet, otherwise you risk losing subscribers quicker than you signed them up!

You need to build a trusting relationship with your new subscribers first. Once this is achieved, then you can start sending out sales information and offers. Make sure, as much as you are able, that you are seen as a friend and not someone who just tries to sell something with each and every scheduled email message. Keep the flow of genuine and useful information flowing. That is the proper way to build that all-important trust and relationship with your subscribers.

About The Author

Get more information on how you can start your own home business fast and easy today! When you become an Internet marketer, you will find multiple opportunities available to grow a residual income quickly!

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My thanks are due to Bryant Theodore for this article. The introductory paragraph of any written piece of work is your opportunity to draw the reader into the main text. That you already have his (her) attention means you have already won the first battle but this war consists of more than just one skirmish!

Mike Alexander
For all your content needs go to ClipCopy Content Solutions

The Short Intro

When it comes to writing an introduction, what comes to mind is writing a small introductory passage. However, this is not all there is to it. What you need to do to engage the reader’s interest is to bring out your story in the right way. In order to do this, you need to encapsulate the spirit of the entire story and bring it out through an example. When you do this you have to be careful because capturing the story essence alone is not enough, you need to grasp the main point of the story, else the purpose of the story is lost.

If you’re going to start writing, make sure it’s a short introduction. Also, when readers see a headline they expect the text below it to contain content which relates to that headline. There is only so much time a reader will spend on an opener about sports when the headline suggested the article was about vacations.

Even if the introductory paragraph, at its end, would have captured the essence of what the author was trying to say, ask yourself, “is it short enough that a reader won’t lose patience before the writing returns to the topic at hand?”

If you look at the piece above, you will find that it is really short. This is the kind of opener that works best with the reader. Why? The reader is made aware of the subject matter that they are reading. They are also aware of the information they will be getting from the intro in a general sense so they know what they will get when they read the story.

Thus, if you write a very long introduction which does not relate to the headline, you will be putting down reader interest in an otherwise engaging story.

Your Story In Brief

Another point is when you use anecdotes. You should let your reader know beforehand how your anecdote relates to your topic before you tell it to them, else the reader will leave out your topic, even before you begin to elaborate your point. In short, what is necessary is using less words in bring out a perfect story essence. The aim of an introduction is to put forth your subject in a broader and more general sense.

Think about your intro as a whole and consider which details help do this and which do not. Extra details like dates, names, descriptions and diversions, if not necessary to the essence of the anecdote, serve only to distract the reader.

For more details and my inspiration for this article you can visit my site mentioned in the Author field.

Writing an introductory passage with utmost concern is highly important to get a good introductory passage. This is important because this is the lead to the story at hand. So, it’s important to consider your story in a broader sense and only bring in those details which bring this out and leave out those that don’t.

About The Author

The truth about english grammar software is finally revealed! Visit us at Whitesmoke to get all the free insider information.

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What follows is a clearly laid out article by Lani Garner on the four different types of intellectual property recognized by law in most developed countries. Obviously, from the point of view of most readers of 101 Newsletter Answers, the section on copyright is likely to be the most relevant to their own field of endeavor. However, since most of our readers also run a business of some kind, I thought the article may prove useful as a whole.

Mike Alexander
For all your content needs go to ClipCopy Content Solutions

IP Types

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Intellectual property (IP) is a list of distinct kinds of legal monopolies over the creation of ideas, both artistic and commercial, and the corresponding fields of law. Under IP law, proprietors are given particular exclusive rights to a variety of intangibles, like musical, literary, and artistic works; ideas, breakthroughs, and inventions; and words, phrases, symbols, and designs. There are four main kinds of intellectual property: trade secrets, patents, copyrights, and trademarks.

Copyrights

Copyrights safeguard original creations, either published or unpublished. They protect the owner’s rights over pieces like musical scores, poetry, movies, novels etc. They allow the owners to exclusively use several forms of their idea in different media with sole legal rights of replication, adaptation, sale etc for a prescribed span of time. The owner has an authority over his creation for more than 50 years, which is valid even after his demise and any infringement of the work within this time is actionable.

Patents

Patents are lawful and registered rights that allow inventors to prevent others from manufacturing or marketing their invention. Typically they are applicable to scientific theories, technological inventions and also biological discoveries. The legal cover offered by a patent in most nations is for a span of 20 years, after which the invention ceases to be the sole property of the patent owner.

Trade Secrets

Trade secrets are proprietary information that can be used by the firm to stand out in the industry. Trade secrets can be anything ranging from software algorithms to the recipe of a food item and even information like contact numbers of most important clients. Generally, trade secrets are not governed by any kind of state machinery but by strict internal standards and policies of the particular company. The most common means of securing trade secrets is by allowing access to only a few important executives, or by depositing it safely in a bank along with other valuable items and documents.

Trademarks

Trademarks cover words, symbols or graphics that are used in connection with a specific brand or product in order to distinguish it from the products of rivals. They identify a unique brand that enables people to recall or identify the service or manufacturer concerned. Usually trademarks hold good for 10 years after which a renewal is often required.

About The Author

Discover more about Trademark Registration Singapore and discover how does an Intellectual Property protection increase the net worth of your business very fast. Grab a totally unique version of this article from the Uber Article Directory.

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This article, written by Pri Anish Vag, presents a simplified outline of project activities that need to be developed by businesses looking into the possibility of marketing by email.

Mike Alexander
For all your content needs go to ClipCopy Content Solutions

Promotional Activity

Email marketing is an essential promotional activity for businesses in today’s economy and commercial landscape. It is obviously more important for online companies than traditional bricks and mortar firms but nevertheless it applies to both.

Creating The Emails

The first step is to produce a set of emails that are informative and interesting to your customer. Studies show that customers need an average of 7-10 contacts before they will engage in making a transaction.

Sending Out The Emails

The next step is actually sending out the emails. Before this can even take place though, a customer database and an understanding of what your customers want, must be developed. For trade customers, the best way to build up this list is to ‘cold call’ (visit potential customers face to face or, sometimes, by telephone). Lists can be created using a number of methods including free sources (marketing list companies are often a waste of time).

An Example

Wine-Bag.co.uk, which sells gift packaging for wine, have developed a list of contacts from various sources. These sources include lists found on wine advertising portal magazines (such as ‘Decanter’), visiting trade shows, collecting business cards, and of course, actual people that have bought from their site. A great way to generate leads also is through a website email sign-up facility. This means offering something for free in return for the customer’s contact details.

Autoresponders

Once the database has been developed, technology comes into play that can really take the pain out of email marketing. Email autoresponders are software applications that can automatically send emails out to your customers. They can be configured to feed from the database and once loaded up with all the email text, they can send emails out periodically according to a pre-conceived schedule. Sometimes they can even be configured to segment the database to send mails to different customer groups at different points in the week.

About The Author

For the best quality wine bags and boxes, as well as, an excellent collection of wine bottle bags, please visit http://www.wine-bag.co.uk/. Get a totally unique version of this article from our article submission service.

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