http://www.sparkminute.com/12principles Interviews with eight analysts on "The 12 Principles of New Media" by David Spark of Spark Media Solutions. For videos, transcripts, and identities of all interviewees, go to www.sparkmediasolutions.com. Sun, 15 Jul 2007 20:46:47 +0000 http://wordpress.org/?v=2.1.3 en ©David Spark david@sparkmediasolutions.com (David Spark) david@sparkmediasolutions.com New Media 1440 marketing, advertising, media, new media, Web 2.0, newmedia, blogging, blogs One of the 12 Principles of New Media Interviews with eight analysts on "The 12 Principles of New Media" by David Spark of David Spark David Spark david@sparkmediasolutions.com No no http://www.sparkminute.com/12principles/wp-content/plugins/podpress/images/sms_itunes_144.jpg http://www.sparkminute.com/12principles 144 144 http://www.sparkminute.com/12principles/?p=15 http://www.sparkminute.com/12principles/?p=15#comments Sun, 15 Jul 2007 20:46:47 +0000 admin http://www.sparkminute.com/12principles/?p=15 Download EP12-You need to participate
]]> http://www.sparkminute.com/12principles/?feed=rss2&p=15 00:01:01 This is the twelfth episode of the "12 Principles of New Media." "You need to participate" engages all the experts about participation as a prerequisite ... This is the twelfth episode of the "12 Principles of New Media." "You need to participate" engages all the experts about participation as a prerequisite to understanding and being involved in any new media. You simply can't understand or spend money on any type of new media unless you actually become a user and consumer of it yourself. Interviewees include: Brian Powley - iCrossing Chris Heuer - Social Media Club Chris Peterson - Chautauqua Communications Chris Shipley - Guidewire Group Colette Vogele - Vogele Law Gary Bolles - Microcast Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCB Download EP12-You need to participate David Spark no No http://www.sparkminute.com/12principles/?p=14 http://www.sparkminute.com/12principles/?p=14#comments Mon, 09 Jul 2007 01:29:47 +0000 admin http://www.sparkminute.com/12principles/?p=14 Download EP11-Give options for engagement
]]> http://www.sparkminute.com/12principles/?feed=rss2&p=14 00:01:01 This is the eleventh episode of the "12 Principles of New Media." "Give options for engagement" talks about the need to provide different media for ... This is the eleventh episode of the "12 Principles of New Media." "Give options for engagement" talks about the need to provide different media for people to consume and interact with. While people may be interested in your content, they may not be interested in the way you're presenting it. People have different consumption desires and needs. Interviewees include: Brian Powley - iCrossing Chris Heuer - Social Media Club Chris Peterson - Chautauqua Communications Chris Shipley - Guidewire Group Colette Vogele - Vogele Law Gary Bolles - Microcast Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCBDownload EP11-Give options for engagement David Spark no No http://www.sparkminute.com/12principles/?p=13 http://www.sparkminute.com/12principles/?p=13#comments Mon, 02 Jul 2007 04:45:43 +0000 admin http://www.sparkminute.com/12principles/?p=13 Download EP10-Be the connector
]]> http://www.sparkminute.com/12principles/?feed=rss2&p=13 00:01:01 This is the tenth episode of the "12 Principles of New Media." "Be the connector" discusses the importance of playing the role of connector to ... This is the tenth episode of the "12 Principles of New Media." "Be the connector" discusses the importance of playing the role of connector to extend the behavior of the socialness of the Internet. Interviewees include: Brian Powley - iCrossing Chris Heuer - Social Media Club Chris Peterson - Chautauqua Communications Chris Shipley - Guidewire Group Colette Vogele - Vogele Law Gary Bolles - Microcast Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCBDownload EP10-Be the connector David Spark no No http://www.sparkminute.com/12principles/?p=12 http://www.sparkminute.com/12principles/?p=12#comments Mon, 25 Jun 2007 01:19:02 +0000 admin http://www.sparkminute.com/12principles/?p=12 Download EP09-Mobile phones, the ultimate direct response device
]]> http://www.sparkminute.com/12principles/?feed=rss2&p=12 00:01:01 This is the ninth episode of the 12 Principles of New Media. Mobile phones: The ultimate direct response device elevates the mobile phone as the ... This is the ninth episode of the 12 Principles of New Media. Mobile phones: The ultimate direct response device elevates the mobile phone as the best way to actually connect and communicate with individual consumers. This is a shortest video of the series. Interviewees include: Chris Shipley - Guidewire Group Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCB Colette Vogele - Vogele Law Download EP09-Mobile phones, the ultimate direct response device David Spark no No http://www.sparkminute.com/12principles/?p=11 http://www.sparkminute.com/12principles/?p=11#comments Mon, 18 Jun 2007 19:37:23 +0000 admin http://www.sparkminute.com/12principles/?p=11 Download EP08-Reduce the Layers for Engagement
]]> http://www.sparkminute.com/12principles/?feed=rss2&p=11 00:01:01 This is the eighth episode of the "12 Principles of New Media." "Reduce the Layers for Engagment" deals with the need to remove barriers to ... This is the eighth episode of the "12 Principles of New Media." "Reduce the Layers for Engagment" deals with the need to remove barriers to consume and share content. Each level you drop creates greater adoption and pass along. Interviewees include: Brian Powley - iCrossing Chris Heuer - Social Media Club Chris Peterson - Chautauqua Communications Chris Shipley - Guidewire Group Colette Vogele - Vogele Law Gary Bolles - Microcast Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCBDownload EP08-Reduce the Layers for Engagement David Spark no No http://www.sparkminute.com/12principles/?p=10 http://www.sparkminute.com/12principles/?p=10#comments Sun, 10 Jun 2007 23:21:05 +0000 admin http://www.sparkminute.com/12principles/?p=10 Download EP07-Interest and then Engage
]]> http://www.sparkminute.com/12principles/?feed=rss2&p=10 00:01:01 This is the seventh episode of the 12 Principles of New Media. Interest and then engage discusses the fallacy of requesting a viral campaign and ... This is the seventh episode of the 12 Principles of New Media. Interest and then engage discusses the fallacy of requesting a viral campaign and that you really need to target a specific audience with relevant and entertaining content. Once you do that, it will gain traction and your audience will find it. Interviewees include: Brian Powley - iCrossing Chris Heuer - Social Media Club Chris Peterson - Chautauqua Communications Chris Shipley - Guidewire Group Gary Bolles - Microcast Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCB Download EP07-Interest and then Engage David Spark no No http://www.sparkminute.com/12principles/?p=9 http://www.sparkminute.com/12principles/?p=9#comments Sun, 03 Jun 2007 22:34:36 +0000 admin http://www.sparkminute.com/12principles/?p=9 Download EP06-Believe Your Gut
]]> http://www.sparkminute.com/12principles/?feed=rss2&p=9 00:01:01 This is the sixth episode of the 12 Principles of New Media. "Believe Your Gut" discusses the need to rely on instinct of online audience ... This is the sixth episode of the 12 Principles of New Media. "Believe Your Gut" discusses the need to rely on instinct of online audience dynamics than waiting for surveys and ratings to qualify a decision to participate in new media. Interviewees include: Brian Powley - iCrossing Chris Heuer - Social Media Club Chris Peterson - Chautauqua Communications Chris Shipley - Guidewire Group Colette Vogele - Vogele Law Gary Bolles - Microcast Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCBDownload EP06-Believe Your Gut David Spark no No http://www.sparkminute.com/12principles/?p=8 http://www.sparkminute.com/12principles/?p=8#comments Mon, 21 May 2007 15:49:49 +0000 admin http://www.sparkminute.com/12principles/?p=8 Download EP05-Be truthful or be exposed
]]> http://www.sparkminute.com/12principles/?feed=rss2&p=8 00:01:01 This is a conversation video on the fifth principle in The 12 Principles of New Media by David Spark. Be truthful or be exposed discusses ... This is a conversation video on the fifth principle in The 12 Principles of New Media by David Spark. Be truthful or be exposed discusses the importance of transparency in your communications. Lack of it can be detrimental. The interviewees: - Brian Powley - iCrossing - Chris Heuer - Social Media Club - Chris Peterson - Chautauqua Communications - Chris Shipley - Guidewire Group - Colette Vogele - Vogele Law - Gary Bolles - Microcast - Greg Sterling - Sterling Market Intelligence - Samantha Muchmore - DRAFTFCB Download EP05-Be truthful or be exposed David Spark no No http://www.sparkminute.com/12principles/?p=7 http://www.sparkminute.com/12principles/?p=7#comments Sun, 13 May 2007 19:40:49 +0000 admin http://www.sparkminute.com/12principles/?p=7 Download EP04-Ego grows the Internet
]]> http://www.sparkminute.com/12principles/?feed=rss2&p=7 00:01:01 This is a conversation video on the fourth principle in "The 12 Principles of New Media" by David Spark. "Ego grows the Internet" discusses the ... This is a conversation video on the fourth principle in "The 12 Principles of New Media" by David Spark. "Ego grows the Internet" discusses the need to create playgrounds and environments for users to self express. The interviewees: - Brian Powley - iCrossing - Chris Heuer - Social Media Club - Chris Peterson - Chautauqua Communications - Chris Shipley - Guidewire Group - Colette Vogele - Vogele Law - Gary Bolles - Microcast - Greg Sterling - Sterling Market Intelligence - Samantha Muchmore - DRAFTFCBDownload EP04-Ego grows the Internet David Spark no No http://www.sparkminute.com/12principles/?p=6 http://www.sparkminute.com/12principles/?p=6#comments Tue, 08 May 2007 06:16:30 +0000 admin http://www.sparkminute.com/12principles/?p=6 Download Video: The new core competency
]]> http://www.sparkminute.com/12principles/?feed=rss2&p=6 00:01:01 This is a conversation video on the third principle in "The 12 Principles of New Media" by David Spark. "Video: The new core competency" the ... This is a conversation video on the third principle in "The 12 Principles of New Media" by David Spark. "Video: The new core competency" the increase of video needs to be produced appropriately for your given audience. The interviewees: - Brian Powley - iCrossing - Chris Heuer - Social Media Club - Chris Peterson - Chautauqua Communications - Chris Shipley - Guidewire Group - Colette Vogele - Vogele Law - Gary Bolles - Microcast - Greg Sterling - Sterling Market Intelligence - Samantha Muchmore - DRAFTFCBDownload Video: The new core competency David Spark no No