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	<title>the i.d.e.a. brand</title>
	
	<link>http://theideabrand.com</link>
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		<title>Lessons Brands can Learn from Mobile Apps and Gaming</title>
		<link>http://feedproxy.google.com/~r/153/umBE/~3/p4ASOoKS5Oc/</link>
		<comments>http://theideabrand.com/2012/05/14/lessons-brands-can-learn-from-mobile-apps-and-gaming/#comments</comments>
		<pubDate>Mon, 14 May 2012 23:17:29 +0000</pubDate>
		<dc:creator>Ryan T.</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[draw something]]></category>
		<category><![CDATA[drawsomething]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile gaming]]></category>
		<category><![CDATA[offerpop]]></category>

		<guid isPermaLink="false">http://theideabrand.com/?p=16637</guid>
		<description><![CDATA[Don’t we all just want to be entertained?  Might just be the reason both mobile apps and social engagement continue to grow like crazy. Chew on these stats: Angry Birds has hit one billion downloads, increasing Rovio’s revenues more than ten fold in 2011, soaring to $106 million Sales in the mobile phone/tablet gaming market in the U.S. more than doubled between 2005 and 2010 reaching $898 million, and according to Mintel are expected to reach $1.6 billion by 2015 Although ...]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://theideabrand.com/2012/05/14/lessons-brands-can-learn-from-mobile-apps-and-gaming/</feedburner:origLink></item>
		<item>
		<title>Are You Answering Your Customer’s Questions?</title>
		<link>http://feedproxy.google.com/~r/153/umBE/~3/WKtHhtt914M/</link>
		<comments>http://theideabrand.com/2012/05/11/are-you-answering-your-customers-questions/#comments</comments>
		<pubDate>Fri, 11 May 2012 11:30:42 +0000</pubDate>
		<dc:creator>Indra</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[inbound marketing]]></category>

		<guid isPermaLink="false">http://theideabrand.com/?p=16619</guid>
		<description><![CDATA[Every year I return from the PRSA Counselors Academy Spring Conference all fired up with inspiration and new ideas. This year is no different. I need to tell you about Marcus Sheridan. Right now. Marcus, aka The Sales Lion, sells pools (well not that much anymore, but that was, and on some level still is, his business), but I would wager he knows more about content marketing than 75% of the people taking up space at agencies across the country. ...]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://theideabrand.com/2012/05/11/are-you-answering-your-customers-questions/</feedburner:origLink></item>
		<item>
		<title>HangTen #281: Kick-off May With Movement</title>
		<link>http://feedproxy.google.com/~r/153/umBE/~3/WF_bSW8QNb0/</link>
		<comments>http://theideabrand.com/2012/05/08/hangten-281-kick-off-may-with-movement/#comments</comments>
		<pubDate>Tue, 08 May 2012 18:02:45 +0000</pubDate>
		<dc:creator>Karin</dc:creator>
				<category><![CDATA[HangTen]]></category>
		<category><![CDATA[Amnesty International]]></category>
		<category><![CDATA[Argentina]]></category>
		<category><![CDATA[Battlefield 3]]></category>
		<category><![CDATA[Birthday]]></category>
		<category><![CDATA[Carrefour]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Democracy]]></category>
		<category><![CDATA[Dove]]></category>
		<category><![CDATA[driving]]></category>
		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[purchasing]]></category>
		<category><![CDATA[Responsible Young Drivers]]></category>
		<category><![CDATA[roller coaster]]></category>
		<category><![CDATA[Rome]]></category>
		<category><![CDATA[RYD]]></category>
		<category><![CDATA[self-esteem]]></category>
		<category><![CDATA[supermarket]]></category>
		<category><![CDATA[Tang]]></category>
		<category><![CDATA[testers]]></category>
		<category><![CDATA[texting]]></category>
		<category><![CDATA[The Ad Makeover]]></category>
		<category><![CDATA[The Cheering Truck]]></category>
		<category><![CDATA[Tug of Store]]></category>
		<category><![CDATA[tug of war]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Underheard in New York]]></category>
		<category><![CDATA[voice]]></category>
		<category><![CDATA[war]]></category>
		<category><![CDATA[women]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://theideabrand.com/?p=16528</guid>
		<description><![CDATA[‘Keeping our toes on the nose of refreshingly current trends, ideas and guerrilla tactics.’ To advance, progress, prompt, arouse, excite. These are just a few of the many definitions for the word “move,” the verb noticeably in the minds of marketers this month. This week we&#8217;ve noticed brands spark movement emotionally and others have taken a more physical approach. Get moved, moving, or move someone, it&#8217;s our challenge for you this month. 10 Must Text While Driving? We have all ...]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://theideabrand.com/2012/05/08/hangten-281-kick-off-may-with-movement/</feedburner:origLink></item>
		<item>
		<title>The Power of Children in Video</title>
		<link>http://feedproxy.google.com/~r/153/umBE/~3/0ZrzXVkzqoI/</link>
		<comments>http://theideabrand.com/2012/04/28/the-power-of-children-in-video/#comments</comments>
		<pubDate>Sat, 28 Apr 2012 21:57:14 +0000</pubDate>
		<dc:creator>Indra</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Caine's Arcade]]></category>
		<category><![CDATA[Hope]]></category>
		<category><![CDATA[Kony 2012]]></category>
		<category><![CDATA[Ninos Incomodos]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://theideabrand.com/?p=16316</guid>
		<description><![CDATA[Have you heard of Kony 2012? Of course you have. What about Caine&#8217;s Arcade? Or Niños Incómodos? These three videos have each hit a nerve resulting in strong viewership, pass along value and media coverage. What is the thread that binds these videos? Children. Each video had a very different goal but ultimately tapped into a common global reaction to the concept of hope. It is human nature to hope for the future of our children. Perhaps mixed with that ...]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://theideabrand.com/2012/04/28/the-power-of-children-in-video/</feedburner:origLink></item>
		<item>
		<title>HangTen #280: Harnessing Happiness</title>
		<link>http://feedproxy.google.com/~r/153/umBE/~3/LLxa87u6WBY/</link>
		<comments>http://theideabrand.com/2012/04/26/hangten-280-harnessing-happiness/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 21:25:52 +0000</pubDate>
		<dc:creator>Karin</dc:creator>
				<category><![CDATA[HangTen]]></category>
		<category><![CDATA[Active Park Assist]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[Agency Republic]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[bicycle]]></category>
		<category><![CDATA[bribe]]></category>
		<category><![CDATA[Car]]></category>
		<category><![CDATA[Chevy Sonic]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Cogoo]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[graffiti]]></category>
		<category><![CDATA[Hamburg]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Hug Me]]></category>
		<category><![CDATA[IKEA]]></category>
		<category><![CDATA[Jeff Soto]]></category>
		<category><![CDATA[JWT Brazil]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[mixer]]></category>
		<category><![CDATA[moral]]></category>
		<category><![CDATA[mural]]></category>
		<category><![CDATA[music note]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[office]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[Parking]]></category>
		<category><![CDATA[pinball]]></category>
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		<category><![CDATA[robot]]></category>
		<category><![CDATA[solutions]]></category>
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		<category><![CDATA[space saving]]></category>
		<category><![CDATA[Spotify]]></category>
		<category><![CDATA[street art]]></category>
		<category><![CDATA[Swedish]]></category>
		<category><![CDATA[Tattoo]]></category>
		<category><![CDATA[timesheet]]></category>
		<category><![CDATA[turntable]]></category>
		<category><![CDATA[vocal coaching]]></category>
		<category><![CDATA[web banner]]></category>
		<category><![CDATA[Your Music School]]></category>

		<guid isPermaLink="false">http://theideabrand.com/?p=16429</guid>
		<description><![CDATA[‘Keeping our toes on the nose of refreshingly current trends, ideas and guerrilla tactics.’ Whether in the form of subtle contentment or intense joy, we all demand a daily dose of happiness to maintain our sanity and achieve optimum health. Luckily, a number of businesses, brands and bosses are catching on and chipping in on our quests. They&#8217;re tackling the problems and shortcomings that often hinder, and or squash, our state of happiness. Check out the epic office morale boosting ...]]></description>
		<wfw:commentRss>http://theideabrand.com/2012/04/26/hangten-280-harnessing-happiness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://theideabrand.com/2012/04/26/hangten-280-harnessing-happiness/</feedburner:origLink></item>
		<item>
		<title>The United States Is Branding. What Are You Doing?</title>
		<link>http://feedproxy.google.com/~r/153/umBE/~3/1Dq8XMiGdRM/</link>
		<comments>http://theideabrand.com/2012/04/26/the-united-states-is-branding-what-are-you-doing/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 18:35:52 +0000</pubDate>
		<dc:creator>Lizzie Younkin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[america brand]]></category>
		<category><![CDATA[american tourism]]></category>
		<category><![CDATA[brand usa]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[tourism US]]></category>

		<guid isPermaLink="false">http://theideabrand.com/?p=16137</guid>
		<description><![CDATA[The United States is branding and that’s a pretty big deal. Starting April 1st, travelers from all over the world will start seeing an inspiring campaign marketing international travel to the United States. This is the first unified global consumer brand effort by the U.S. that the world has ever seen. After 9/11, the government tightened our boarders so heavily that we lost billions of dollars and jobs related to tourism. In fact, from 2000 to now, the U.S. lost ...]]></description>
		<wfw:commentRss>http://theideabrand.com/2012/04/26/the-united-states-is-branding-what-are-you-doing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://theideabrand.com/2012/04/26/the-united-states-is-branding-what-are-you-doing/</feedburner:origLink></item>
		<item>
		<title>Is the Word “Agency” Obsolete?</title>
		<link>http://feedproxy.google.com/~r/153/umBE/~3/UYPOeH5E8BM/</link>
		<comments>http://theideabrand.com/2012/04/21/is-the-word-agency-obsolete/#comments</comments>
		<pubDate>Sat, 21 Apr 2012 15:42:24 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[Our Thinking]]></category>
		<category><![CDATA[Creative marketing company]]></category>
		<category><![CDATA[Digital marketing campaigns]]></category>
		<category><![CDATA[Integrated creative marketing business]]></category>
		<category><![CDATA[Progressive creative group]]></category>
		<category><![CDATA[Public Relations campaigns]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://theideabrand.com/?p=16146</guid>
		<description><![CDATA[At i.d.e.a. we think it might be. When we sought to create our new marketing company, we followed our own branding advice and turned the microscope on ourselves and our own industry, uncovering some truisms and some falsisms (is that a word?). One of the grandest conclusions we reached is that the word “agency” is really not at all what we do at i.d.e.a. In fact, the meaning of the word is obsolete in our definition of what i.d.e.a. does ...]]></description>
		<wfw:commentRss>http://theideabrand.com/2012/04/21/is-the-word-agency-obsolete/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://theideabrand.com/2012/04/21/is-the-word-agency-obsolete/</feedburner:origLink></item>
		<item>
		<title>HangTen #279: The Driver’s Seat</title>
		<link>http://feedproxy.google.com/~r/153/umBE/~3/U3o96Hp-fHM/</link>
		<comments>http://theideabrand.com/2012/04/20/hangten-279-the-drivers-seat/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 17:12:34 +0000</pubDate>
		<dc:creator>Karin</dc:creator>
				<category><![CDATA[HangTen]]></category>
		<category><![CDATA[Asics]]></category>
		<category><![CDATA[balloon]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Belgium]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[birthday party]]></category>
		<category><![CDATA[book exchange]]></category>
		<category><![CDATA[charge]]></category>
		<category><![CDATA[Check-in]]></category>
		<category><![CDATA[Coachella]]></category>
		<category><![CDATA[Cold Storage Room]]></category>
		<category><![CDATA[collision]]></category>
		<category><![CDATA[Colsubsidio]]></category>
		<category><![CDATA[control]]></category>
		<category><![CDATA[drama]]></category>
		<category><![CDATA[driver's seat]]></category>
		<category><![CDATA[Eball]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Festival of Play]]></category>
		<category><![CDATA[Flemish]]></category>
		<category><![CDATA[footwear]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[headlights]]></category>
		<category><![CDATA[Heineken]]></category>
		<category><![CDATA[Hunter and Bear]]></category>
		<category><![CDATA[Lego]]></category>
		<category><![CDATA[like]]></category>
		<category><![CDATA[Likebelt]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[Mountain Dew]]></category>
		<category><![CDATA[NFC technology]]></category>
		<category><![CDATA[ping pong]]></category>
		<category><![CDATA[Smart Car]]></category>
		<category><![CDATA[temptation]]></category>
		<category><![CDATA[test drive]]></category>
		<category><![CDATA[time travel]]></category>
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		<category><![CDATA[TNT]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://theideabrand.com/?p=16344</guid>
		<description><![CDATA[‘Keeping our toes on the nose of refreshingly current trends, ideas and guerrilla tactics.’ Take control consumers. Brands are digging even deeper to further empower today’s increasingly confident consumer. Placing the public in the driver’s seat, essentially handing consumers the steering wheel and the opportunity to influence a a course of events tied to the marketing campaign. As you’ll notice, some brands are taking this technique literally, like Smart Car who heads up the list at number ten with its ...]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://theideabrand.com/2012/04/20/hangten-279-the-drivers-seat/</feedburner:origLink></item>
		<item>
		<title>Can You Measure Social Media ROI?</title>
		<link>http://feedproxy.google.com/~r/153/umBE/~3/9F4WW-6RIRA/</link>
		<comments>http://theideabrand.com/2012/04/17/can-you-measure-social-media-roi/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 00:05:35 +0000</pubDate>
		<dc:creator>Indra</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[ROI for social media]]></category>

		<guid isPermaLink="false">http://theideabrand.com/?p=15863</guid>
		<description><![CDATA[Nothing gets my blood boiling faster than when someone starts talking about the ROI of social media. As I have written in the past, there is no other brand awareness tactic that is expected to deliver a direct ROI, yet for some reason, ROI has been tacked onto the back of social media and it&#8217;s a tough one to shake. Could someone please show me the ROI of a TV ad campaign? How about a national print magazine run? You ...]]></description>
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		<slash:comments>5</slash:comments>
		<feedburner:origLink>http://theideabrand.com/2012/04/17/can-you-measure-social-media-roi/</feedburner:origLink></item>
		<item>
		<title>5 Things to Remember When Launching a New Brand</title>
		<link>http://feedproxy.google.com/~r/153/umBE/~3/TN92WnnkCD4/</link>
		<comments>http://theideabrand.com/2012/04/16/5-things-when-launching-a-brand/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 17:24:56 +0000</pubDate>
		<dc:creator>Carrie Jones</dc:creator>
				<category><![CDATA[Our Thinking]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[brand launch]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new brand]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://theideabrand.com/?p=15851</guid>
		<description><![CDATA[We recently launched a new brand &#8211; our own. So we drank the Koolaid and launched ourselves, taking into consideration the various marketing elements, strategies and tactics we would for a client. Here are five key things to take into consideration when introducing a new brand. 1. Treat yourself like a client When you are launching a company and that company is your own it&#8217;s easy to cut corners or skip steps. But you wouldn&#8217;t do that for a client so ...]]></description>
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