Once we agree that movies have to be promoted, we also need to agree that the modern age (which is the age of technology) requires new, modern movie promotion strategies.

One modern movie promotion strategy is that of getting the movie critics who write about movies in popular publications to review the movies that are being promoted. You can be sure that the critics would write very favorably about the movie you are trying to publicize. If they did outright endorsements, they would risk losing their credibility as artistic critiques. You may, for instance, have a very good movie, about one man’s struggle with poverty in the USA and with the daily grinds of staying away from homelessness, collecting unemployment benefits, trying to apply for things like Medicaid and so on. But the critics will still certainly find something wrong with the plot, the characters or the setting of the movie. Nonetheless, the moment you get the movie to be talked about by the critics, you will have gotten it on the track to being popular – because in these things, any sort of publicity turns out to be good publicity.

Another modern movie promotion strategy is that of getting bloggers and other people who are influential on the Internet to write about the movies that are being promoted. Through this strategy, if you have a good promotional war chest, you can create a buzz around the movie that you are trying to promote. Of course, in the process, the people who pirate the movies will get to hear about it — but hopefully, the bootleg copies they make won’t be as many as the legitimate copies that you manage to sell.

Yet another modern movie promotion strategy is that of getting the movie theaters to host it, in the process giving it free publicity. Once the movie theaters adopt the movie, they advertise it intensively, as they try to get audiences to attend the showings in their theaters. In the process, they end up giving the movie a lot of publicity. To be sure, they advertise in a self-serving manner, but in the process, they help your movie to become popular nonetheless.

There is no denying that a good number of the movie producers who use animations do so in a bid to cut production costs. Animation technology has cut movie production costs: with the movies that are entirely animation-based being so cheap to produce, yet almost always so impressive to watch. In as far as the cost-cutting efficacy goes, animation technology is best viewed as something that is akin to email technology – and the way email technology has cut production costs. We are all conversant with the situation where email has cut communication costs, even for people who are communicating with loved ones who are incarcerated. The latter group of people gets to communicate using the Corrlinks email system. The way the said email system works is such that the people intending to use it go to the Corrlinks.com sign in page, where after logging in, they can send emails to loved ones behind the bars at very modest cost. Here, technology ends up saving the people with incarcerated friends and relatives huge sums of money: money they’d have to spend in buying foolscaps, envelopes and stamps. That, then, is the paradigm that is also at work when movie producers opt to cut costs by using the power of animation technology in movie making ventures.

Many of the movie producers who use animations also do so in a bid to achieve the sorts of dramatic scenes that can only be achieved through the use of animation technologies. Here, for instance, we are looking at scenes in science fiction movies that would simply be impossible to stage in the traditional way. Producers thinking of including such scenes have the option of either using animation technology, or omitting the said scenes from their flicks altogether. Many in such circumstances understandably opt to use the animation technology because, in any event, they have nothing to lose.

Some movie producers opt to use animations in a bid to simply be in sync with the times. These are producers who understand that if they fail to use animations, they risk losing (in terms of competitive advantage) to their competitors who happen to be using the animation technology.