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<title>Asian Journal of Marketing - Current Issue</title>
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<description>Asian Journal of Marketing</description>
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<copyright>Science Alert</copyright>
<pubDate>Thu, 11 Jun 2026 18:11:57 +0200</pubDate>
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<title>Asian Journal of Marketing - Current Issue</title>
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<description>Asian Journal of Marketing</description>
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Digital Marketing as a Mediator Between Branding and Sales Performance in the Australian Real Estate Sector<title><![CDATA[Digital Marketing as a Mediator Between Branding and Sales Performance in the Australian Real Estate Sector]]></title> 
<description><![CDATA[This study investigates how digital marketing mediates the relationship between brand power and sales success in the Australian real estate sector. With growing competition and evolving consumer behaviour, the research explores how established brands LJ Hooker, Ray White, Goodman, Mirvac and Century 21 leverage digital strategies to reinforce their market position and drive property sales. Using a qualitative case study methodology, this research examines five leading Australian real estate brands. The study draws on a comprehensive review of industry reports, corporate websites, campaign materials and secondary data to analyse how digital tools such as social media platforms, SEO, CRM systems and virtual property tours are integrated with branding efforts to influence sales outcomes. Each case provides insight into the strategic alignment of digital marketing and brand communication in practice. The analysis reveals that digital marketing acts as a powerful mediator, translating brand strength into measurable sales performance. High-performing brands such as Ray White and Mirvac demonstrate success through cohesive digital narratives and targeted engagement strategies. Meanwhile, LJ Hooker and Century 21 utilize hybrid approaches combining traditional and digital methods. Goodman, with a strong commercial focus, exemplifies the use of digital platforms for B2B branding and sales efficiency. This study contributes to branding and digital marketing literature by illustrating how real estate firms apply tailored digital strategies to maintain brand relevance and competitiveness. Real estate professionals can improve customer engagement and sales performance by aligning brand values with evolving digital platforms and consumer expectations.]]></description>
<link>https://scialert.net/abstract/?doi=ajm.2025.1.12</link> 
<pubDate>11 June, 2026</pubDate>
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