190west Blog | Digital Marketing Strategy, Tips & Insights in 2020

How B2B and SaaS Companies Are Marketing to SpongeBob Adults

190west — Tue, 10 Jun 2025 20:51:21 +0000

How B2B and SaaS Companies Are Marketing to SpongeBob Adults Back in 2011, a study was conducted that suggested that fast-paced cartoons like the oh-so-popular SpongeBob, could negatively impact young children’s brains by potentially reducing attention spans. But that didn’t stop anyone from letting their kids watch it, nor did it deter networks from making more...

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Wielding the Power of FOMO in B2B Marketing

190west — Tue, 03 Jun 2025 15:24:55 +0000

Wielding the Power of FOMO in B2B Marketing If you think B2B buyers make purely rational decisions, think again. We love to say things like “It’s about ROI, not emotion” but the truth is, behind every complex deal is a human being making judgment calls under pressure. And just like consumers, they’re swayed by psychological...

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Generating Leads with Content Syndication

190west — Tue, 21 Jan 2020 13:24:55 +0000

Generating Leads with Content Syndication Isn’t It Time Your Content Gets a Job? A Guide to Getting Your Content Off the Couch & Back to Work. If you write it, will they come? I mean this in the nicest way possible, but…no. Probably not. And that’s not to say that your content isn’t the...

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Tool Spotlight: VisualizeROI

Tom Prendergast — Mon, 25 Nov 2019 20:16:16 +0000

Tool Spotlight: VisualizeROI If you’re struggling to communicate core value propositions to prospects, VisualizeROI might be the answer you’re looking for. As we all get ready for Thanksgiving, December and the end of 2019 is coming up fast. This inevitably means that marketing teams are searching for new strategies and tools, both to finish...

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Top 6 Reasons Your Website Needs HTTPS in 2018

190west — Tue, 31 Jul 2018 13:54:05 +0000

Up until recently, unless your company operated an e-commerce website, it wasn’t necessary for you to upgrade your site with an SSL certificate. It was thought that only sites dealing with monetary transactions required the HTTPS. All others were spared the investment – up until now that is. Times they are a changing (or have...

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What are Single Keyword Ad Groups (SKAGs) and Why Should You Care?

190west — Thu, 17 May 2018 13:56:24 +0000

So, you’re tasked with building paid search campaigns in AdWords or Bing (how exciting!). You’ve done the research and have a treasure trove of keywords available to bid on. Next, you toss those valuable words into one or two ad groups of about 50 keywords each. Then you write a few pieces of ad copy...

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Google Extended the Meta Description Length to 320 Characters. Now What?

190west — Thu, 18 Jan 2018 16:02:59 +0000

In December 2017, Google confirmed that they have extended the meta description length limit from 160 characters to 320 characters. This extension of the search results snippet means that marketing teams now have double the characters visible in search results page listings. The meta-description, which sits below the URL and meta-title tag, is a way...

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The Evolution of a Digital Marketing Agency – A Look Back at 190west in 2017

Lisa Jackel — Fri, 05 Jan 2018 20:41:57 +0000

It’s hard to believe that only a year has passed. These 12 months have yielded so much change and catapulted our digital marketing agency into a new chapter. One that holds the promise of increasing partnerships, pioneering strategies, and fresh creative ideas that has us poised to surprise and excite clients in 2018....

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5 Digital Marketing Tips to Promote GDPR Solutions

190west — Mon, 11 Dec 2017 15:06:08 +0000

Don’t think GDPR relates to your business? Think again. The General Data Protection Regulation, more commonly referred to as GDPR, will be going into effect on May 25, 2018. This new regulation protects all EU citizens from privacy and data breaches. Any company that deals with personally identifiable information of any EU member nation citizen...

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Are Your Leads Aimlessly Suspended in The Upside Down?

190west — Tue, 28 Nov 2017 13:55:09 +0000

Stranger Things Happen When They’re Not Nurtured… Binging on Netflix lately? While the world gets caught up on Stranger Things 2, maybe you’re noticing some similarities and wondering if those marketing qualified leads you heard all about have gotten lost in some kind of mystical abyss? Regardless of whether you’re a fan of the show...

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