The line forms but it’s not a true Comic-Con line – where you wait in line for four hours – for this one the wait is brief and we all get in. The room is full of buzz and we still don’t know why. Then a woman in a super hero costume comes rushing out. We are handed paddles with rotten on one side (splat image) and fresh on the other (red tomato).

Film critics from Variety, Extra, Access Hollywood, IGN, Fanhattan and two of America’s most prominent writers Nell Minow and Leonard Maltin – stream onstage. We are to argue with them over our favorite movies (or most hated) to see if we can win over the crowd. Who passionately display their paddles with either rotten or fresh.

We’re starting to understand what the buzz is about…the title of the panel is Your Opinion Sucks! Rotten Tomatoes Critics vs. Fans.

The crowd is already shouting movies and random nerd phrases. The first person queues up and starts the battle with this phrase: “Zod didn’t need to die”. The crowd bursts out with agreement showing the rotten side of their panels. Until a critic shouts back “Zod should have lived!” and some in the crowd agree. Then both the fan and critic descend into point-by-point arguments.

If you don’t know what all this is about then that is Comic-con 2013. Overly obsessed fans talking about there passions with obsessed professionals. In this case they are debating, Man of Steel, the new Superman movie and the main antagonist in the movie.

The other movies we debate: The Room, Drive, Fantastic Four, Iron Man 3, Judge Dredd, Pacific Rim.

The fans get into it, but the critics – oh wow – they are just as crazy. Angrily slamming their own rotten or fresh panels into the air. Vehemently disagreeing with the rabble. The hour breezes by and then we are rushed out the door. Given a free Rotten Tomatoes tshirt and it’s on to our next event.

Just another Comic-con panel.

The effect is melodic — clankety clank, clankety clank — the sound of bicycles plugging along. At first you don’t notice — the absence of taxi horns squawking with ire, or tailpipe exhaust assaulting your lungs, or stressed-out drivers mouthing invectives behind the wheel – but as soon as you do, as soon you notice the beauty of a car “light” society, it becomes your new optic. NOW I see. Cities like Los Angeles and Manhattan truly suck.

With almost one million bicycles, Amsterdam is one of the most bicycle-friendly cities in the world; it is THE center of bicycle culture. Dedicated bike paths pervade the city, creating a pulsing lattice of cyclists. 38% of all journeys in the city are made by bicycle; bike racks are ubiquitous.

Cycling and public transportation are’t a la mode, they are THE mode. Owning and driving a car is not, with high motor vehicle and road taxes, high petrol costs, and scare and costly parking deterring drivers. Even on a blustery cold, snowy day, people still bike to work, they still wait outside for the tram after the opera. It’s no wonder the Dutch are so fit and rank as some of the healthiest in Europe.

But it’s not just how they get around.

In Amsterdam, they embrace the mantra, “Garbage is gold.” Waste is not a problem but a valuable raw material. You see this throughout the country, throughout the cities, with collection points on nearly every street corner. Amsterdam recycles 43% of all its waste, and household waste is recycled at a rate of 64% (via European Green City Index). At our Conscious Hotel, there was a recycling station on every floor.

Plus, their Farmers Markets are not to be missed. These urban oases, a composite of farmers, artisans, and culinary apothecaries, offer sustenance and wellness for champions.

Even Dutch airline, KLM, is a model for sustainability — with its biofuels and C02 offset programs, electric taxiing, and sustainable catering.

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To the north, Denmark is charging ahead when it comes environmental governance and leadership. Copenhagen ranks #1 on the European Green City Index and it has its sights fiercely set on 2025 to become the first carbon neutral capital in the world.

The reigning achievement for Denmark is energy independence. The Danes currently get one fifth of their energy from renewables, which is the highest level of any country in the world, and the government aims to have the country running solely on renewable energy by 2050.

The trajectory started in the 70s, with the infamous “Arab oil embargo” in 1973. Denmark, then 99% dependent on foreign oil, was hit particularly hard by the embargo. Determined to break off the recalcitrant teat of foreign oil, the Danes enacted a massive conservation and alternative energy push. This ambitious (and expensive) drive to achieve complete energy-independence tout measures such as:

• Strict energy-efficiency standards on all buildings
• Heavy taxation of gas and automobiles (today new cars are taxed at more than 200% of the cost of the car) — unless it’s an electric car
• A minimum $40,000 rebate on the purchase of every new electric car (and free parking in downtown Copenhagen)
• Country-wide “district heating systems” — reusing normally wasted heat produced by power plants by piping it directly into homes (today more than 60% of Danish homes are heated this way)
• Heavy government investment in clean and renewable energy systems, especially wind power (today 21% of Denmark’s energy production comes from wind farms, and they lead the world in wind-power technology – another product to export)
• Rebate campaigns that encourage citizens to buy more energy-efficient – and therefore more expensive – home appliances (today more than 95% of new appliances bought in Denmark have an “A” efficiency rating – with “A” ranking the best; “G” the worst)
• A $1 billion government investment to develop and integrate better solar, tidal, and fuel-cell technology
• The buildout of the “Cycling Superhighway”

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If the Dutch wear sustainability outwardly, the Danes are less obvious.

While in Copenhagen, we toured the Crowne Plaza Copenhagen Towers, rated the most sustainable hotel in world in 2010 and regaled as Denmark’s first carbon neutral hotel building.

Approaching the Towers, you don’t notice three of the building’s four sides are covered with ultra thin solar panels, supplying the hotel with 15% of its energy needs.

Underneath the hotel is the first groundwater-based cooling and heating system in Denmark. The Towers extract their heating and cooling from the groundwater, 100 meters below the surface — water that is used for cooling in the summer is stored and is used again for heating in the winter. This reduces the energy consumption used to cool and heat by almost 90%.

In the kitchen, all hotel food waste is ground and sucked into a 1000 litres big tank in the basement. This tank is then later emptied and freighted to a biogas plant. The remains from this process are used to fertilize farm land.

And then there are the “little things” the hotel does — from supplying travel shampoo bottles made of corn and potato starch, to using “Intelligent light management” in all its corridors, to eliminating all printed hotel information (communications are all executed electronically), to their calculated food strategy which demands their food suppliers make deliveries 3 times a week instead of once or twice every day — that add up to an impressive experience, and savings.

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Despite the high costs of living in both countries (Denmark’s minimum personal tax rate is 55.4% while the Netherlands is 52%), it’s tough not to conclude, or at least consider, that their commitments to sustainability (also known as the the future), are paying dividends. The Netherlands is ranked #5 to the U.S.’s #7 in “Global Competitiveness” and 8th to the U.S.’s 12th in “Prosperity” while Denmark comes in at #2 in “Prosperity” and beats out the U.S. (#10) at #7 in “Global Innovation” (via The Economist).

It’s also interesting to note the Danish are considered some of the happiest in the world.

—

Back in 2009, I met an intriguing man, while waiting in line at a Ritz Camera, who had travelled across the globe, to over 100 countries. At the conclusion of our conversation, after discussing our favorite places to visit and how other countries lives, he handed me a slip of paper that read: “The doom of a profligate nation is certain – having been foretold by all of recorded history.”

It’s a biting, foreboding proclamation, but what if he’s right? As an American, it’s easy to take our blessings and our riches for granted. Are we the prodigal nation, destined for darker days if we don’t change our footing with the land that bestows such an abundance of natural resources? Are we quixotic fools to believe our wasteful, gross indulgences will bear no ill consequences?

Perhaps not. Perhaps it’s too dire of a sentence. But if health, wealth and happiness are to be written into the narrative of America’s future, it might behoove us to do as the Dutch and Danes do.

(This is re-posted from The Pacific Punch)

In this year’s presentation, one of the major themes she identifies is the rise of the “sharing economy” or as Mary calls it, a shift to an “Asset-Light Generation.”

A simple translation of this term is: Americans buying less stuff. It is a trend that should not only inspirit sustainability advocates, but Americans all-around. Asset-heavy consumption has led our country to experience a rise in obesity, a rise in pollution, and a rise in debt, with a net impact of a decrease in quality of life.

So cheers to the rise of the “Asset-Light Generation” — there’s hope for us yet.

A problem the production company, Public Interest Pictures, solved for eight Los Angeles non-profits with the Non-Profit Short Film Festival. They brought together eight teams of professional filmmakers to create short inspirational videos for each non-profit, and in just 48 hours the results were spectacular.

I attended the film festival in downtown Los Angeles – at the HUB LA – and walked away motivated to learn more about each non-profit. My favorite was the glean club, Food Forward, that organizes volunteer parties to pick fruit in the city. Southern California is a former agricultural powerhouse and the ruins of that empire are everywhere. Every neighborhood has a lemon and orange tree with a sprinkling of avocado, persimmon, grapefruit, and more.

A better explanation is in the video from the film festival:

The soundtrack is great with the song Talking Heads – This Must Be The Place. But, the winner for best video goes to local beekeepers and lovebirds – Honey Love:

There are six more videos from the festival each with a great message. They should do wonders for each group when shared on the internet. And for those in attendance the event was great fun, with the crowd hooting and hollering for each non-profit. Plus, many of those filmed in the videos were there – including the latino family from the children’s video below. The little girl was so excited to see herself on the big screen.

It was an inspirational event from Public Interest Pictures – who has made previous social interest films Hacking Democracy and Broadcast Blues – and I hope they continue it next year.

The 2012 Seedstock Conference discussed those problems and successes with a diverse crowd including venture capitalists and tomato farmers, and talks covering an interesting range of topics:

• Scaling sustainable agriculture
• Urban farming
• Buyers perspective
• Digital technology
• Investment in sustainable agriculture
• Agripreneur Fast Pitch Competition

Each talk contained the right assortment of experts and business owners. I was particularly impressed with the buyers perspective panel where representatives from Whole Foods and Fresh Point discussed getting local foods into stores and hospitals and hotels. It was a lot more about logistics, getting food into boxes and keeping things refrigerated, than I thought it would be. They said this is mostly due to the informal nature at farmers markets – cash and plastic bags – where these farmers operate.

And often the best part of these sustainable conferences is the food. Jason Reed, the founder of Seedstock, filled the breakfast, lunch, and networking receptions with superb fare. The coffee was from local favorite Groundworks and the lunch from Chef Erik Oberholtzer, cofounder of Tender Greens, was amazing. I don’t usually eat exotic grains like quinoa, but combined with local and seasonal vegetables and with a mint lemonade drink – I enjoyed it.

It was a premier conference with sophisticated people and I look forward to the next event from Seedstock.

I’ve always believed the key to our green future is to find ways to improve lives as we go green. It can’t just be about sacrifices and volunteering, it also needs to help people. And that is usually the way it works, it just sometimes takes a little extra time to think things through.

The recycling report, from the Institute for Local Self Reliance, also gathered data for specific items, and it’s impressive: 85 jobs for clothes recycling, 93 jobs for plastic, and 296 for computers.

Which makes recycling a valuable sector of the economy employing hundreds of thousands of people. A report from the EPA says there are “56,000 establishments that employ more than 1.1 million people, generate an annual payroll of nearly $37 billion, and gross over $236 billion in annual revenues.”

Now that is a double impact – jobs, GDP, and businesses for greening the planet.

Starting with the comprehensive master plan (pdf), the executive summary:

Zero Waste is a design principle that goes beyond recycling to focus first on reducing wastes and reusing products and then recycling and composting the rest. Zero Waste works to redesign the system to mimic natural systems, recognizing that one man’s trash is another man’s treasure and everything is a resource for something or someone else. Currently, Austin is estimated to lose over $40 million annually by sending materials that could be recycled or reused to area landfills.

Austin’s Zero Waste system will strive to recover that estimated loss and eliminate waste, or get darn close. This Plan defines success as reducing by 20% the per capita solid waste disposed to landfills by 2012, diverting 75% of waste from landfills and incinerators by 2020, and 90% by 2040.

Then, bringing the children into it with a program called Generation Zero.  Offering educational programs at each grade level:

• Kindergarten – 2nd grade – classroom composting
• 3rd – 5th – learning about recycling
• Middle School – learn about landfills and visit a Materials Recovery Facility (MRF)
• High School – history of trash in America

And, my favorite, offering discounts on the utility bill for reducing your trash. If you throw away more you pay more, allowing greener families to save up to $20/month:

• 24 gallon bin – $13.35
• 32 gallon bin – $14.60
• 64 gallon bin – $19.75
• 96 gallon bin – $33.50

This is exciting to watch Austin transform itself, starting from a very low recycling rate of 38% and moving all the way to zero waste.

From an NRDC report (pdf):

Getting food from the farm to our fork eats up 10 percent of the total U.S. energy budget, uses 50 percent of U.S. land, and swallows 80 percent of all freshwater consumed in the United States. Yet, 40 percent of food in the United States today goes uneaten….That is more than 20 pounds of food per person every month. Not only does this mean that Americans are throwing out the equivalent of $165 billion each year, but also 25 percent of all freshwater and huge amounts of unnecessary chemicals, energy, and land. Moreover, almost all that uneaten food ends up rotting in landfills where it accounts for almost 25 percent of U.S. methane emissions. Nutrition is also lost in the mix—food saved by reducing losses by just 15 percent could feed more than 25 million Americans every year at a time when one in six Americans lack a secure supply of food to their tables.

I’m convinced the supermarket model isn’t working and suggest we replace it with a more sustainable model. I’m writing a book to explain my solution, but here it is in three parts. A food system made up of farmers markets, non-profit food cooperatives, and for-profit markets.

I’ve traveled across the country and seen this model in effect and successful in large and small communities. It favors both the rich and poor, is sustainable and, best of all, creates quality jobs.

The success has been fast and big with a 61% reduction in trash sent to landfills in 2011, the first year of the program. And an incredibly high season average of 75.3% for recycling and compost for an average of 105,231 people.

The best part is how fast this is all moving. When the program began they weren’t sure what they could do, and labelled zero waste as “pretty impossible”. Now, they are hoping for at least one game in the 2012 season with 90% diversion rate, their standard for zero waste.

An incredible achievement that shows zero waste is possible, can happen fast, and without interrupting all the fun.

Learn more:

Zero Waste at Ohio Stadium

You must dedicate your life to mastering your skill. That’s the secret to success…and is the key to being regarded honorably. – Jiro Dreams of Sushi

Last night we watched Jiro Dreams of Sushi on Netflix Instant, and we both fell in love with Jiro. For his amazing work and his intense focus on being a Shokunin (show-koo-nin).

I wouldn’t say he is eccentric. He just works relentlessly every day. That’s how Shokunin are. The way of the Shokunin is to repeat the same thing every day. They just want to work. They aren’t trying to be special.

And in the words of Jiro, once you choose your occupation you must immerse yourself in it and fall in love. Which I think is important. This is not for any job you happen to fall into, it is a chosen profession. And if you are lucky enough to get that choice then dive in and become a Shokunin.

That’s what I want to do. I dream of working that hard, every day, and never stopping. No retirement, no vacations, just a simple dedication to something I love. For years I have built up the discipline and focus needed to be so resolute.

And I’m at the point in my life where I get to make that choice. I have taken a year off work to find my occupation. The whole time living off savings and dedicating myself to writing. Every day I wake up and write, take a break, and write some more. And I’m proud to say in the last year I’ve never taken a weekend or holiday. I’ve gone on vacations and written during them.

I’m proud of that dedication, but I know I’m no Shokunin. To meet that standard I will have to persevere for another 9 years.

“The Japanese word shokunin is defined by both Japanese and Japanese-English dictionaries as ‘craftsman’ or ‘artisan,’ but such a literal description does not fully express the deeper meaning.  The Japanese apprentice is taught that shokunin means not only having technical skills, but also implies an attitude and social consciousness. … The shokunin has a social obligation to work his/her best for the general welfare of the people.  This obligation is both spiritual and material, in that no matter what it is, the shokunin’s responsibility is to fulfill the requirement.” – Tasio Odate