Yahoo Store Tips By 1 Choice

10 Simple Tips You Can Implement TODAY To Increase Sales Tomorrow

2009-11-20T13:25:00.003-05:00

I have had an absolutely great time with our new radio show Ecom Experts.

Our guests have shared so much advice it is unreal!

So I thought for this month's newsletter we need to put together 10 simple tips you can easily implement today and increase your sales (and conversions) tomorrow.

I know you are super busy so I promise these tips are right on and will help to increase those sales.

Just go to:

http://www.1choice4yourstore.com/nov-2009-news.html

If you have some extra time you can also check out our recent blog tips, some new Yahoo Store Add Ons that can be completed in time for the holidays, and more awesome interviews with ecommerce experts.

I hope you enjoy the top 10 list of tips for increasing your sales!

Please let me know the results :)

Tonight's Yahoo Store Open For Business Webinar Has Been Canceled

2009-11-18T11:55:00.003-05:00

I am so very sorry but, I have to cancel tonight's Open For Business webinar.

Unfortunately my doctor gave me a suprise injection into my hip yesterday that is still really hurting today.

I tried to reschedule however:

Next week is Thanksgiving
The following week I am in California
The week after that I am in Chicago
The week after that I am going over to the hospital for a SI joint injection

This arthritis disease stuff stinks!

You know I always try to be completely honest with you guys about what is going on. So for some this might be TMI (too much information).

We do have an awesome replay available of our last Yahoo Store Open For Business Webinar that I highly recommend:

http://www.1choice4yourstore.com/ofb-11-4-09.html

Plus make sure to listen to Ecom Experts each Monday because we have some amazing guests coming up.

This Monday Andy Cotten from Yahoo Search Marketing will be giving us lots of tips for getting the best bang for you buck this holiday season and the Monday after that I will be interviewing Power Reviews.

Thank you for your understanding and support. I love you all.

If you have any questions what so ever, please make sure to email our support team. They totally rock and will answer all your questions!

Linda Bustos from Get Elastic ROCKED on Ecom Experts

2009-11-17T11:46:00.002-05:00

I had an absolute ball interviewing Linda Bustos from the GetElastic Blog.

She is beautiful inside and out, she shares great advice for ecommerce owners, and I only wish I had about 3 more hours to pick her brain!

You can listen to our interview by going to Ecom Experts on Webmaster Radio.

We talked about what type of metrics you should be following, should you be monitoring your competition, should you always try to be the lowest price, tips for merchandising your store, and much MUCH more.

Here are a few links we discuss in our interview:

1. Ecommerce Website Performance White Paper

2. Google Analytics Now More Powerful, Flexible And Intelligent

3. Analytics Becomes Intelligent. Hello Insights!

I hope you enjoy listening to our interview as much as I enjoyed doing it!

Download and listen to my interview with Linda Bustos today at Ecom Experts.

Oh! And also make sure to follow Linda on Twitter to get the latest blog updates from the GetElastic Blog.

Is Cyber Monday The Biggest Online Shopping Day? Nope

2009-11-16T15:41:00.001-05:00

I will tell you what day will probably be your biggest day... but first some history.

If you are like me, you probably thought that the biggest online shopping day for the holidays was Cyber Monday.

It was about two years ago that I learned how wrong I was.

You see, the Monday 2 weeks before Christmas is typically the biggest online shopping day.

By this time, people have searched all over and now they are going online to find items they could not find locally.

By this time, they remembered all new folks they have to order for.

By this time, it's panic mode and time to go shopping online.

Mike Ober from Yahoo Small Business was on our new radio show Ecom Experts last week and told us that December 14th will be a big day followed by December 7th.

These are important dates to remember so make sure to plan your marketing efforts accordingly.

In about 2 hours I will be interviewing Linda Bustos from the Get Elastic Blog. We will be discussing:

What kind of metrics you should be following
Should you be monitoring your competitors
Are customers looking for bargains
How can online retailers boost average order values
and much MUCH more

Don't miss out on this interview!

Join me at 6:00 PM Eastern by going to:

http://oseo.us/wmr-chat

I look forward to seeing you there!

Top 5 MUST Do's Before Cyber Monday

2009-11-13T13:34:00.002-05:00

I have a few tips that will help you to increase sales this holiday season.

Here are my top 5 MUST do's before Cyber Monday hits in 17 days. Yes, 17 days.

1. Listen to our interview with Mike Ober from Yahoo Small Business.

He provided a ton of great tips for increasing your conversion rates. While you are there, check out the other shows as well. They are 30 minutes of pure education.

http://www2.webmasterradio.fm/ecom-experts/

2. Know your important dates for this holiday season

During my interview with Mike Ober, we learned that Cyber Monday will NOT be the busiest shopping day online. Pay special attention to December 14th which should be your main peak and December 7th will be the 2nd peak day. Plan your advertising and marketing accordingly.

3. Go shopping on your website

This sounds so simple and yet most website owners do not do this simple step. Drop everything you are doing right now and make sure your website works. Do a search for one of your products. Does it come up? How much information is there about the product? Enough to make an informed decision? Can you easily find the add to cart button? When you go through the check out process, is your phone number visible in case you have questions? Do any security warnings come up? Put yourself in the shoes of your customer and make sure everything works like it should!

4. Make sure you join us this Monday at 6:00 PM Eastern for our live radio show.

I will be interviewing Linda Bustos from the Get Elastic Ecommerce Blog. She offers AMAZING advice for ecommerce owners that is spot on. Join us in the chat room so you can ask her any question you have about increasing your conversion rates.

http://oseo.us/wmr-chat

5. Are there any Yahoo Store Add-ons that will help increase your sales?

Do you need help organizing your left navigation bar? Do you need a rotating flash banner on your home page to advertise your top products? Do you want your customers to be able to place their mouse over your images and automatically enlarge? All of these features can easily be added to your Yahoo Store and usually within a few business days. Check out our top features:

http://www.1choice4yourstore.com/top-10-new-rtml-features.html

How Long Did it Take Google to Index Our New Post? Part 2

2009-11-13T10:19:00.004-05:00

In Part 1 of How Long Did it Take Google to Index Our New Post we learned just how quickly Google is grabbing up those blog posts.

In Part 2 we share our secret ingredients.

I am going to forewarn you, what you hear may shock you. What you hear may even make some people disagree.

Naw, it's just following the basics.

First, let's start with the software we use for our blog - Blogger

It's simple, it's easy, and it's very SEO friendly.

I know a lot of people out there love Wordpress. Why shouldn't you? It has so many gadgets and add-ons galore that you can have tons of fun with.

But honestly, do you really need all those gadgets?

Depends. What is the real purpose of your blog?

Are you using your blog as an extension of your website? Are you using your blog as your website? Are you using your blog for SEO purposes?

Our blog is an extension of our website. It is meant to provide updates, information, and news. It's also a great way to let Google know,

"Hey Google, we are alive. We are updating our website often. Please keep us in your thoughts. Thanks!"

Other reasons we love Blogger:

With Wordpress you HAVE to constantly update the software or you risk breaching security. With Blogger, you don't have to do a thing. I remember a few months back a very popular blogger did not update the Wordpress software and hackers were able to inject spam into their blog - lost tons of rankings.
The code is clean, loads quickly, and is SEO friendly.
Our customers are in the business of running their ecommerce site. They do not want to be fussing with their blog all the time. With Blogger - set it and done. Just add content!
Blogger is owned by Google - Enough said

Now, let's talk about Google

Google loves content. More importantly, Google loves FRESH content.

Google is in business just like you and me. Their business is to provide users with the best possible results for their search.

What happens if you do not find the results you are looking for in Google? What happens if Google does not provide you the latest updates and all of the information they provide you is old news?

You leave Google for Bing or Yahoo.

None of us want to lose our customers to the competition and Google is no exception.

So provide Google with what it wants and what it needs. Provide Google with the best content you can. Make it unique. Make it awesome and Google WILL come.

FAQ

Do you have a high PR? Nope. Our blog has a page rank of 4.

Do you have tons of links to your website? Nope. I think we have 68 links and 99% of those links are from our main website.

What type of feed service do you use? FeedBurner - again owned by Google

What does it come down to then Shawna?

Sorry to disappoint, but it really comes down to making sure you provide great content to Google. It comes down to providing Google consistent content. Keep updating your blog and let Google know that you are providing unique content constantly.

There is no magic pill for Google. Just like there is no magic pill to lose 30 pounds in a month.

It takes time, it takes working on your website every day, and it takes providing Google exactly what they want....

Great content for their users.

P.S.

Are you a Yahoo Store owner and need help setting up Blogger to publish to your URL? Check out Setting Up Blogger and Your Yahoo Store Video Tutorial

Twitter Holiday Backgrounds Webinar Rebroadcast

2009-11-12T14:40:00.002-05:00

So I royally screwed up our webinar Twitter Holiday Backgrounds.

Not only did I put Pacific Time instead of Eastern, I also put that the webinar would be 13 hours long.

Yeah... big screw up for Shawna.

And I do these every Wednesday! You would think I would know better.

So without further ado, we have posted the webinar replay of Twitter Holiday Backgrounds.

You can watch it at:
http://www.1choice4yourstore.com/twitter-holiday-background.html

There are a few Firefox Add-ons that we mention in the webinar and they are:

WebDeveloper: https://addons.mozilla.org/en-US/firefox/addon/60

MeasureIt: https://addons.mozilla.org/en-US/firefox/addon/539

Colorzilla: https://addons.mozilla.org/en-US/firefox/addon/271

How Long Did it Take Google to Index Our New Post?

2009-11-12T13:19:00.006-05:00

Now before I tell you the answer that made me drop my jaw to the floor, let me give you a tad bit of history.

Just a few months ago during a weekend event, I made a bet with my mother.

I told her it would take less than an hour for my new blog posting to show up in Google.

I was sweating - it took 58 minutes.

You see, I get a sweet little Google Alert every time 1 Choice 4 Your Store is mentioned. It's a nice way to do your reputation management as well as learn when Google picks up your new pages.

So yesterday I created a new post New Webinar - Create a Holiday Twitter Background.

I published this post at 4:09 PM.

I received my email alert from Google.... 8 MINUTES later!!!

Take a look at the Google alert. It is marked at 4:17pm

I sat there in shock for quite some time. I mean come on... really? Can Google really pick up that blog post in 8 MINUTES!!

So then I thought, well surely it is just in the blogs area. There is no way it is in the main search.

I was wrong.

Amazing

That was the only word I could come up with. 8 minutes to reach the web.

Then I started looking closer.

If you take a look at the image above, it is marked with the time of 4:27 PM and it states that the page was from 16 minutes ago.

Which means Google came and grabbed that page after 2 MINUTES!!

So how long did it take Google to index our new post?

2 minutes

Want to know our secret sauce for getting Google to index us in 2 minutes flat?

Well my friends... I will give you that recipe tomorrow in Part 2 of How Long Did it Take Google to Index Our New Post :)

Make sure you subscribe to our blog or are following me on Twitter so you do not miss out!

New Webinar - Create a Holiday Twitter Background

2009-11-11T16:09:00.003-05:00

Creating unique twitter backgrounds is a great way to really stand out from the crowd.

With the holidays coming up, you can create unique backgrounds for Thanksgiving, Christmas, Valentine's Day, and beyond.

Tonight we have a special webinar that will show you how to create those unique Twitter backgrounds just in time for the holidays.

Make sure you register now by going to:

https://www1.gotomeeting.com/register/430094592

We get started at 9:00 PM ET.

Sincerely,

Shawna Fennell

1 Choice 4 Your Store

P.S.

Mike Ober from Yahoo Small Business was awesome on our new radio show Ecom Experts. He provided some amazing tips for increasing your conversion rates this holiday season. If you missed the live show, catch the replay by going to:

http://www2.webmasterradio.fm/ecom-experts/

Video Instructions for Adding See Current Offers Link

2009-11-10T15:21:00.003-05:00

If you caught our post Have a Coupon Code? Instructions for adding "See Current Offers" Link, then you have the written directions on how to add the link to your Yahoo Store.

Below you will find a video tutorial helping you to add the See Current Offers link.

Have a Coupon Code? Instructions for adding "See Current Offers" Link

2009-11-10T11:42:00.006-05:00

You are shopping online and you find the product you want. You put the item in your cart and get ready to check out.

Then you see the following:

"If you have a Coupon / Promotional code that can be redeemed from this store, please enter the offer code in the box below."

Wait, I do not have a coupon. Should I have a coupon? Should I search for a coupon? Should I wait to purchase my item until I have a coupon?

Your customers should be focusing on completing the sale and not whether or not they have a coupon.

I interviewed Mike Ober on our weekly show Ecom Experts who provided some AWESOME advice -

Put a link next to the coupon box that says, "See current offers"

BRILLIANT!!

Offer your customers a bonus and save the sale!

So let's go into Checkout Manager and create that link in our Yahoo Store!

From the Checkout Manager - Click on Page Configuration

Now make sure that you are on the Shopping Cart tab or if you use a single page check out the tab will be Single-Page Checkout

From here we want to click on the small radio button next to Coupon Code / Promotional Code. Then we will click the Add Button.

For Field Display Name, let's put in something we will remember. I will put in Current Offers Link.

I will also choose Do Not Display Field Name in Checkout.

I have a choice to put the link above or below the section. I will put it at the Bottom of the Section.

For Field Type, I will choose Plain Text so I can put in some basic html for the link to my current offers.

Now I will click Next.

Now let's put in our link.

For Field Id I used CurrentOffers

For the plain text, copy the code below BUT CHANGE MYDOMAIN TO YOUR DOMAIN:

The html code above will open a new window and send your customers to a page called Current Offers. We want the page to open in a new window so that they do not leave the checkout page!

Time to click the Save & Preview button!

Looks awesome :)

But before we can publish, we have to create a page within our store with the id current-offers.

Let's go in store editor.

Make sure you are in advanced editor and click contents.

Then click New

For the id put in current-offers for the type put item. Click Continue.

Now create your Current Offers page and publish. Wait until it has completed and then go back to your store manager and click Publish Order Settings.

After that has finished publishing, go to your website and TEST TEST TEST.

I will have a video tutorial of how to do this in our next post. **Update** Check out the video tutorial on how to add the See Current Offers link to your Yahoo Store

Good luck and if you need help or want us to do it for you... give us a call!

888-312-7839

P.S. What type of offers should you have? Listen to our interview with Mike Ober from Yahoo Small Business from some awesome ideas on Ecom Experts

Mike Ober from Yahoo on Ecom Experts

2009-11-09T14:28:00.002-05:00

I wanted to share exciting news with you.

Mike Ober from Yahoo Small Business will be my special guest today on Ecom Experts.

I absolutely LOVE having Mike Ober on our radio show. He always shares great tips for increasing your conversion rates.

The holidays are literally right around the corner and we all need all the help we can get!

So join me at 6:00 PM ET in the Webmaster Radio chat room.

You can listen live, ask Mike and me your questions, and learn LOTS.

Just go to:

http://oseo.us/wmr-chat

I will see you at 6:00 PM ET / 3:00 PM PT at WebmasterRadio.fm

Sincerely,

Shawna Fennell

P.S. If you can't make the live show, make sure to visit Itunes and subscribe to listen to the replay!

Do you have abandonment issues?

2009-11-06T12:21:00.004-05:00

Emarketer published an article entitled, "What's the Best Way to Improve Conversions?"

As we look forward to the upcoming holiday shopping season, I noticed that the top method that was valuable for improving conversion rates was cart abandonment analysis.

On our radio show Monday we discussed an excellent white paper that you could download for free called eCommerce Web Site Performance Today.

So let's take a look into the white paper and find out some of the issues that Forrester Consulting found that could affect cart abandonment.

Check out page 6 of the white paper and we find out why shoppers abandoned the transaction:

47% Price and/or shipping were higher than they were willing to pay
36% Shipping and handling problem (cost or unclear)
26% Didn't want to register
20%Website was too confusing
18% Website was too slow
18% Website was asking for too much info
16% Checkout process was too long or confusing

The two biggest reasons people are abandoning their cart is for shipping issues. You need to make sure that your shipping policies are clearly stated and are easy for your customer to understand.

Most people are looking for free shipping online. They are willing to pay a few extra dollars in order to avoid paying for shipping.

BUT every store is unique. Every store has their own unique customers. What works for one store may not work for yours. TEST TEST TEST

Remember.... Make the check out process easy, do not make them register, do not ask for more information then what is absolutely necessary, and get the sale!

Want more great tips for increasing conversion rates?

Listen to my interview with CEO and Founder of WolrdwideBrands.com Chris Malta on our new radio show eCom Experts.

Then join us this Monday at 6:00 PM Eastern as Mike Ober from Yahoo Small Business shares his tips for ecommerce success!

57% of Online Shoppers Want A Rapid Check Out Process

2009-11-03T14:20:00.002-05:00

Yesterday I had the honor of interviewing CEO and Founder of WolrdwideBrands.com Chris Malta on our new radio show eCom Experts.

Our discussion: Improving the Shopping Experience & Increasing Sales

An article posted in Yahoo Tech News yesterday states,

"U.S. online sales are expected to rise 8 percent this holiday season, with mass market retailers who can offer discounts performing best, according to Forrester Research Inc."

This is great news for online retailers. This news also means that online retailers need to make sure their website is ready for conversions.

Now, let's discuss some other interesting information.

First - download a free copy of the white paper eCommerce Web Site Performance Today.

It is a fascinating study conducted by Forrester Consulting on behalf of Akamai Technologies, Inc.

Here are some of the findings:

88% of online shoppers indicated they are likely to return to a site that is easy to use
74% of online shoppers want assurances that their information is safe
57% of online shoppers want a rapid check out process

As Chris Malta discussed during our interview, you want to relate the online shopping experience the same as when you go into a retail store.

Imagine yourself in the following scenario:

You head to your local electronics store to purchase an item for your computer that you need right away. You need to get in and get out. You are not sure which item to purchase and there is clearly no help in site. You look for someone to assist you, but they all seem to have disappeared.

You decide on an item anyway and head over to check out. The first thing they ask you is if you belong to their rewards program. When you say no, they try to convince you to join and be a part of the club. You have to sign up and be a member. All you wanted to do was purchase the item and get out of the store.

The next time you need an item from an electronics store, will you go back to the members only store or go find a new store? Will you go find a new store that has placed customer service representatives where you can find them? Will you find a new store that allows you to check out quickly?

Now let's turn this around and think about our own online stores. If a customer needs help, make sure your customer service phone number or links are clearly visible. Make sure the customer can easily find this information without having to search. When the customer finds what they need and they are ready to check out, do not require them to log in or create an account. Get the sale! Then after they have completed the check out process, offer them the opportunity to create an account and save the information.

Want more great tips on improving the customers shopping experience?

Then you have to listen to our show :)

It's only 30 minutes long and you can play it in the background while you work. I guarantee you will learn lots!

Listen now to Improving the Shopping Experience & Increasing Sales

Oh and while you are here, you may want to subscribe to our radio show via Itunes. This way you won't miss a single episode!

Improving the Shopping Experience & Increasing Sales

2009-11-02T15:06:00.002-05:00

Today on Ecom Experts we are talking with Chris Malta founder of WorldwideBrands.com

As you many of you know, he has been in this industry for a very long time and knows his stuff!

He will be joining us on our radio show and discussing how you can improve your customers online shopping experience.

Improve the shopping experience.... Increase your sales.

Join us live at 6:00 PM ET / 3:00 PM PT by going to:

http://oseo.us/wmr-chat

This will bring you right to the Webmaster Radio chat room where you can ask questions and join in on all the fun!!

I look forward to seeing you there!

Sincerely,

Shawna Fennell

http://twitter.com/shawnafennell

P.S. Did you catch our last newsletter where we discussed the #1 reason why you are not being found in Google? Check it out now:

http://www.1choice4yourstore.com/oct-2009-news.html

What is the #1 reason for not being found in Google?

2009-10-30T15:41:00.001-04:00

Our premiere episode of Ecom Experts was amazing and we discussed the #1 reason why most online retailers are not being found in Google.

Content.

However, I decided to take it one step further in this months newsletter.

I took an actual product, looked up parts of the product description, and showed you how many websites are using the EXACT same product description.

Then I looked up the product and examined what sites ARE showing up in the top 10.

The results... may surprise you.

Come check it out by going to:

http://www.1choice4yourstore.com/oct-2009-news.html

Sincerely,

Shawna Fennell

P.S.

You will also learn how Rob Snell increased conversions by 40%

eCom Experts Premieres Today

2009-10-26T14:20:00.001-04:00

I am super excited to tell you that our new radio show premiers today at 6:00 PM Eastern on Webmaster Radio!

Our very first guest is our good friend and author Rob Snell.

Not only did he write the book Yahoo Small Business for Dummies, but he is awesome at sharing great education on SEO!!

You will learn LOTS tonight!!

PLUS, we will have a LIVE chat room that you can ask any and all questions you have to Rob directly.

I have been in bed since last Saturday (10 days) with the stupid flu, but made sure to get out of bed today for this premiere.

So I hope you will join us, chat with us, and learn with us.

At 5:50 Eastern make sure to go to:

http://oseo.us/wmr-chat

You will be able to listen to the show and chat live with us.

I look forward to seeing you there!

Sincerely,

Shawna Fennell

www.1choice4yourstore.com

3 Tools to Help You Increase Sales

2009-10-08T13:47:00.001-04:00

Last night I did a webinar about Getting Ready for the Holidays. It was awesome!

I also gave away 3 tools that could help people increase sales on their website and you can learn more about it by going to:

http://www.1choice4yourstore.com/getting-ready-for-christmas.html

So what 3 new tools did I give away?

1 Choice 4 Killer Text
1 Choice 4 Banner Making V2
1 Choice 4 Video Skins

These 3 tools can help you create your own banners and graphics for the holidays and help you increase sales.

So here is the deal:

We are giving you these 3 tools on one CD at no charge, we just ask that you pay $3 to cover our costs for shipping and supplies.

That's it.

Just goto the following page to grab your CD now:

http://www.1choice4yourstore.com/getting-ready-for-christmas.html

OH... and if you see anything else you like or need some work done on your yahoo store

Use coupon code YAHOOHOLIDAY for 20% off anything!

I have to go mail lots of CDs, but I will talk to you soon :)

Sincerely,

Shawna Fennell

P.S.

You can also catch last night's rebroadcast by going to:

http://www.1choice4yourstore.com/getting-ready-for-christmas.html

New Webinar Tonight - Getting Your Store Ready For Christmas PLUS Everyone Gets a Gift!

2009-10-07T14:14:00.003-04:00

Is your store ready for Christmas?

The holiday shopping season is right around the corner and your website has to be ready.

Learn a few secrets to success and get the most out of this upcoming holiday season!

Downloadable checklists will be given to all attendees to make sure everything is in place and ready to go.

Plus, all attendees will be given a special gift for coming so make sure to sign up now by going to:

https://www1.gotomeeting.com/register/694382016

Sincerely,

Shawna Fennell
www.1choice4yourstore.com

P.S.

Did you read this months newsletter from 1 Choice?

Lots of great information and the new ebook - 350 Social Media Tactics
http://www.1choice4yourstore.com/sep-2009-news.html

5 AWESOME New Products To Tell You About

2009-10-01T13:09:00.011-04:00

Hello Everyone!!

September was a very quiet month for me. I spent most of my time in bed with arthritis problems and I am SO looking forward to getting back to work!!

We have a lot of new products and features that we are rolling out this month, plus a brand new radio show on Webmaster Radio.

October is guaranteed to be HOT HOT HOT!!

So let me tell you a bit about our 5 new products.

1. 350 Social Media Tactics E-Books FREE

Basically a nice collection of tips for you to use on different social media platforms. Use 1, 10, or 350 of them. Either way, you need to start utilizing social media for your business TODAY

2. 1 Choice 4 Video Skins

This is a great do-it-yourself kit for making your videos POP. If you want to make sure customers are checking out your videos, then this little kit will help you. Over 200 different skins available.

3. Killer Abstract Backgrounds V2

Another do-it-yourself kit for making your graphics pop like never before.

4. Affiliate Army Video Tutorial

Have you always wanted your own affiliate army out there getting sales for you? Well, of course you have! Who wouldn't? This step by step video series that takes you by the hand and shows you how to not only setup an affiliate program, but how to approach affiliates to promote your product.

Finally, my FAVE new product....

5. Flash Banner Rotator

The Flash Banner Rotator is the perfect addition for any Yahoo! Store. Whether you have a basic, semi-custom, or fully custom store the Flash Banner Rotator will be a great improvement.

With the Flash Banner Rotator you can advertise products, your favorite categories, or anything you wish, and best of all you can have as many images as you need!

The best part is if you do not have graphics to supply, we can create them for you!! To see an example, please visit our Home Page

Check out this amazing testimonial from one of our customers that loves this new addition!

Here is the best part though, this customer was able to use her OWN graphics!!

"I have focused my business on wine making for 8 yrs now and have wanted to expand to gain more beer customers. So how could I get them to look at beer on my Lets Do Wine site? Everything in the design of the site was WINE, WINE, WINE. Then I saw your slideshow option!!! I said whoa. Now they can go to http://www.letsdowine.com and see that we do offer beer stuff right on the front page without it distracting from the beautiful graphics on the site!!

Sure enough, I published the site with the slideshow last night and this morning I had a $250 beer order from a new customer!!! Totally impressed!!!!

Thanks again for always providing us with the tools we need to make money!"

Yep it really is THAT cool. So, check out the Flash Banner Rotator and let's start increasing your sales today!

New Ebook - 350 Social Media Tactics

2009-09-30T15:51:00.002-04:00

It's that time of the month again!

Our monthly newsletter is ready to go with lots of great information and of course, another new and free e-book from 1 Choice.

You will also find 20 interviews from Ad Tech Chicago, proof that faster websites improve your online business, new webinars scheduled

for October, and much much more.

Visit http://www.1choice4yourstore.com/sep-2009-news.html

Sincerely,

Shawna Fennell

1 Choice 4 Your Store

P.S.

The 350 social media tactics are broken down into 7 different areas. I

think you will really enjoy this set!

Ad Tech Interviews - AWESOME Stuff!

2009-09-14T14:53:00.003-04:00

Before I tell you about these awesome interviews, I want to apologize for not being online last week. As most of you know, I have an arthritis disease called Ankylosis Spondylitis. Every once in awhile it flares up and keeps me in bed for a bit. I am trying my best to kick it and hope to back full time next week.

Now on to the good stuff!

I was able to attend Ad:Tech Chicago last week on behalf of 1 Choice and WebmasterRadio.fm

I had a great time and was able to interview some really amazing people. Check out the interviews below.

I promise you will learn some really interesting stuff that will help your business grow.

Leveraging Digital Audience Networks
Frank Addante, Founder and CEO of the Rubicon Project, discusses his AdTech Chicago 2009 presentation on How to Best Leverage Digital Audience Networks.

Media Representation and Placement
Ignacio Roizman is Managing Partner of Jumba Media Group, which specializes in media representation & placement providing unique consulting services for companies whose marketing is focused in the Latin American, Caribbean, US Hispanic, & International Markets.

Shopping Cart Solutions
Gary Jezorski of Premium Web Cart tells us how they are working with marketers to effectively use their shopping cart system, plus we learn some of their interactive solutions.

Using Video in Campaigns
iSpeakvideo is the leading provider of Video Spokespeople for websites, boasting HD quality videos, talented actors, brilliant copywriting, and robust tracking system.

Web Content Management
Learn about Sitecore and their Web Content Management System and portal software solutions with their regional director Eric Bowser.

Enterprise Phone Call Tracking
Mongoose Metrics provides business class phone call tracking for both online marketers as well as traditional offline marketing campaigns and their head of product and technology development Bradley Reynolds tells us about it.

Plum Productions
Plum Productions, based in Chicago providing video production, camera crews, digital editing, fine graphics and web design, is profiled by producer Diana Dilger and founder Tim Plum.

Creative Sessions at AdTech Chicago 2009
Barb Rogers of online ad network Casale Media discusses what information she has taken from the creative minded sessions at AdTech Chicago 2009.

IfByPhone Interactive Voice Response
Providers of Interactive Voice Response, voice broadcasting, phone numbers, call routing and call tracking, we learn about IfByPhone.

Mapping Influence Social Graphing
Andrea Harrison, Strategy Director for Razorfish fills us in on her companys sponsored workshop at AdTech Chicago 2009 on Mapping Your Influence,The Power of the Social Graph.

Direct Response Offer Management
DDrome is a Direct Response Offer Management Engine that offers Advanced Customer & Order, Chargeback, Return, Continuity Plan and Sales Floor Management, Affiliate and Conversion Tracking, Extensive Real Time Reporting, Landing Page Integration, Shipment and Tracking System and more.

iContact Email Marketing
Ryan Blair handles enterprise sales for iContact, an Email Marketing and Surveying Application that makes it really easy to create, send, and track email newsletters, surveys, and autoresponders. He explains the importance of email marketing.

TheBabyCD with Timothy Kelly
Timothy Kelly is the President of The BabyCD, which offers information on key topics such as health, fitness, nutrition, gestation & baby-care.

Integrating Mobile Marketing and Advertising
Patrick Moorhead, Director of Emerging Media at Razorfish, fills us in on his AdTech Chicago 2009 presentations on Integrating Mobile Marketing and Advertising in Today’s Economic Climate and The Invisible Web: What It Is, How Will It Change Your Life and What It Will Mean to Live in The Cloud.

Defining Segmentation
Defining Segmentation with Michael Ward President of NetResults, provider of Marketing Automation, Demand Generation, and Lead Management Software for Small to Medium Size Businesses.

Interactive SMS Mobile Marketing
We hear from Michael Falato, Vice President of Sales and Business Development for TxtStation, which offers Interactive SMS Mobile Marketing, Consumer Engaging Technology and Marketing Intelligence.

Mobile Technology Solutions
Michael Ahearn is here to tell us about iLoop mobile,offering mobile technology and services for interactive mobile marketing and mobile content distribution.

Search Tactics and Techniques for Emerging Platforms
Jeff Ferguson of Local.com fills us in on his AdTech Chicago 2009 presentation on Search Tactics and Techniques for Emerging Platforms.

Upload and Optimize Your Supplier Database Files For Yahoo Stores and The Search Engines

2009-08-31T14:13:00.003-04:00

Database uploads are a wonderful thing for Yahoo Store owners.

You can easily upload thousands of products within minutes.

Tonight we are having a webinar and will be discussing how to take a database from a supplier, make some SEO changes to that file, and then upload the file into the Yahoo Store.

You can learn more about the webinar in this month's newsletter:

http://www.1choice4yourstore.com/aug-2009-news.html

My Favorite Mountain Let Me Down

2009-08-27T14:04:00.002-04:00

I love Snowshoe, West Virginia. In fact, if could move there... I WOULD! It is beautiful. It is quiet.

There is no cell phone service and you are lucky to get internet. It's a nice change of pace for a girl who works constantly.

I only get to 2-3 times a year when my son Justin has a downhill mountain bike race to attend.

I am on their mailing list and got an email from them this week. 40% off the room rate!

1 - I forgot to make the reservation for this weekends race

2- That is one heck of a deal!!

Call now to reserve your room!

Dial 1-877-441-4FUN

One problem, I was dialing from Blackberry.

What numbers are F U N?

My favorite mountain let me down. I could not make the call to reserve the hotel room.

Ecommerce Best Practices From New Life Event

2009-08-26T21:41:00.000-04:00