Yahoo Store Tips By 1 Choice

Do you have abandonment issues?

2009-11-06T12:21:00.004-05:00

Emarketer published an article entitled, "What's the Best Way to Improve Conversions?"

As we look forward to the upcoming holiday shopping season, I noticed that the top method that was valuable for improving conversion rates was cart abandonment analysis.

On our radio show Monday we discussed an excellent white paper that you could download for free called eCommerce Web Site Performance Today.

So let's take a look into the white paper and find out some of the issues that Forrester Consulting found that could affect cart abandonment.

Check out page 6 of the white paper and we find out why shoppers abandoned the transaction:

47% Price and/or shipping were higher than they were willing to pay
36% Shipping and handling problem (cost or unclear)
26% Didn't want to register
20%Website was too confusing
18% Website was too slow
18% Website was asking for too much info
16% Checkout process was too long or confusing

The two biggest reasons people are abandoning their cart is for shipping issues. You need to make sure that your shipping policies are clearly stated and are easy for your customer to understand.

Most people are looking for free shipping online. They are willing to pay a few extra dollars in order to avoid paying for shipping.

BUT every store is unique. Every store has their own unique customers. What works for one store may not work for yours. TEST TEST TEST

Remember.... Make the check out process easy, do not make them register, do not ask for more information then what is absolutely necessary, and get the sale!

Want more great tips for increasing conversion rates?

Listen to my interview with CEO and Founder of WolrdwideBrands.com Chris Malta on our new radio show eCom Experts.

Then join us this Monday at 6:00 PM Eastern as Mike Ober from Yahoo Small Business shares his tips for ecommerce success!

57% of Online Shoppers Want A Rapid Check Out Process

2009-11-03T14:20:00.002-05:00

Yesterday I had the honor of interviewing CEO and Founder of WolrdwideBrands.com Chris Malta on our new radio show eCom Experts.

Our discussion: Improving the Shopping Experience & Increasing Sales

An article posted in Yahoo Tech News yesterday states,

"U.S. online sales are expected to rise 8 percent this holiday season, with mass market retailers who can offer discounts performing best, according to Forrester Research Inc."

This is great news for online retailers. This news also means that online retailers need to make sure their website is ready for conversions.

Now, let's discuss some other interesting information.

First - download a free copy of the white paper eCommerce Web Site Performance Today.

It is a fascinating study conducted by Forrester Consulting on behalf of Akamai Technologies, Inc.

Here are some of the findings:

88% of online shoppers indicated they are likely to return to a site that is easy to use
74% of online shoppers want assurances that their information is safe
57% of online shoppers want a rapid check out process

As Chris Malta discussed during our interview, you want to relate the online shopping experience the same as when you go into a retail store.

Imagine yourself in the following scenario:

You head to your local electronics store to purchase an item for your computer that you need right away. You need to get in and get out. You are not sure which item to purchase and there is clearly no help in site. You look for someone to assist you, but they all seem to have disappeared.

You decide on an item anyway and head over to check out. The first thing they ask you is if you belong to their rewards program. When you say no, they try to convince you to join and be a part of the club. You have to sign up and be a member. All you wanted to do was purchase the item and get out of the store.

The next time you need an item from an electronics store, will you go back to the members only store or go find a new store? Will you go find a new store that has placed customer service representatives where you can find them? Will you find a new store that allows you to check out quickly?

Now let's turn this around and think about our own online stores. If a customer needs help, make sure your customer service phone number or links are clearly visible. Make sure the customer can easily find this information without having to search. When the customer finds what they need and they are ready to check out, do not require them to log in or create an account. Get the sale! Then after they have completed the check out process, offer them the opportunity to create an account and save the information.

Want more great tips on improving the customers shopping experience?

Then you have to listen to our show :)

It's only 30 minutes long and you can play it in the background while you work. I guarantee you will learn lots!

Listen now to Improving the Shopping Experience & Increasing Sales

Oh and while you are here, you may want to subscribe to our radio show via Itunes. This way you won't miss a single episode!

Improving the Shopping Experience & Increasing Sales

2009-11-02T15:06:00.002-05:00

Today on Ecom Experts we are talking with Chris Malta founder of WorldwideBrands.com

As you many of you know, he has been in this industry for a very long time and knows his stuff!

He will be joining us on our radio show and discussing how you can improve your customers online shopping experience.

Improve the shopping experience.... Increase your sales.

Join us live at 6:00 PM ET / 3:00 PM PT by going to:

http://oseo.us/wmr-chat

This will bring you right to the Webmaster Radio chat room where you can ask questions and join in on all the fun!!

I look forward to seeing you there!

Sincerely,

Shawna Fennell

http://twitter.com/shawnafennell

P.S. Did you catch our last newsletter where we discussed the #1 reason why you are not being found in Google? Check it out now:

http://www.1choice4yourstore.com/oct-2009-news.html

What is the #1 reason for not being found in Google?

2009-10-30T15:41:00.001-04:00

Our premiere episode of Ecom Experts was amazing and we discussed the #1 reason why most online retailers are not being found in Google.

Content.

However, I decided to take it one step further in this months newsletter.

I took an actual product, looked up parts of the product description, and showed you how many websites are using the EXACT same product description.

Then I looked up the product and examined what sites ARE showing up in the top 10.

The results... may surprise you.

Come check it out by going to:

http://www.1choice4yourstore.com/oct-2009-news.html

Sincerely,

Shawna Fennell

P.S.

You will also learn how Rob Snell increased conversions by 40%

eCom Experts Premieres Today

2009-10-26T14:20:00.001-04:00

I am super excited to tell you that our new radio show premiers today at 6:00 PM Eastern on Webmaster Radio!

Our very first guest is our good friend and author Rob Snell.

Not only did he write the book Yahoo Small Business for Dummies, but he is awesome at sharing great education on SEO!!

You will learn LOTS tonight!!

PLUS, we will have a LIVE chat room that you can ask any and all questions you have to Rob directly.

I have been in bed since last Saturday (10 days) with the stupid flu, but made sure to get out of bed today for this premiere.

So I hope you will join us, chat with us, and learn with us.

At 5:50 Eastern make sure to go to:

http://oseo.us/wmr-chat

You will be able to listen to the show and chat live with us.

I look forward to seeing you there!

Sincerely,

Shawna Fennell

www.1choice4yourstore.com

3 Tools to Help You Increase Sales

2009-10-08T13:47:00.001-04:00

Last night I did a webinar about Getting Ready for the Holidays. It was awesome!

I also gave away 3 tools that could help people increase sales on their website and you can learn more about it by going to:

http://www.1choice4yourstore.com/getting-ready-for-christmas.html

So what 3 new tools did I give away?

1 Choice 4 Killer Text
1 Choice 4 Banner Making V2
1 Choice 4 Video Skins

These 3 tools can help you create your own banners and graphics for the holidays and help you increase sales.

So here is the deal:

We are giving you these 3 tools on one CD at no charge, we just ask that you pay $3 to cover our costs for shipping and supplies.

That's it.

Just goto the following page to grab your CD now:

http://www.1choice4yourstore.com/getting-ready-for-christmas.html

OH... and if you see anything else you like or need some work done on your yahoo store

Use coupon code YAHOOHOLIDAY for 20% off anything!

I have to go mail lots of CDs, but I will talk to you soon :)

Sincerely,

Shawna Fennell

P.S.

You can also catch last night's rebroadcast by going to:

http://www.1choice4yourstore.com/getting-ready-for-christmas.html

New Webinar Tonight - Getting Your Store Ready For Christmas PLUS Everyone Gets a Gift!

2009-10-07T14:14:00.003-04:00

Is your store ready for Christmas?

The holiday shopping season is right around the corner and your website has to be ready.

Learn a few secrets to success and get the most out of this upcoming holiday season!

Downloadable checklists will be given to all attendees to make sure everything is in place and ready to go.

Plus, all attendees will be given a special gift for coming so make sure to sign up now by going to:

https://www1.gotomeeting.com/register/694382016

Sincerely,

Shawna Fennell
www.1choice4yourstore.com

P.S.

Did you read this months newsletter from 1 Choice?

Lots of great information and the new ebook - 350 Social Media Tactics
http://www.1choice4yourstore.com/sep-2009-news.html

5 AWESOME New Products To Tell You About

2009-10-01T13:09:00.011-04:00

Hello Everyone!!

September was a very quiet month for me. I spent most of my time in bed with arthritis problems and I am SO looking forward to getting back to work!!

We have a lot of new products and features that we are rolling out this month, plus a brand new radio show on Webmaster Radio.

October is guaranteed to be HOT HOT HOT!!

So let me tell you a bit about our 5 new products.

1. 350 Social Media Tactics E-Books FREE

Basically a nice collection of tips for you to use on different social media platforms. Use 1, 10, or 350 of them. Either way, you need to start utilizing social media for your business TODAY

2. 1 Choice 4 Video Skins

This is a great do-it-yourself kit for making your videos POP. If you want to make sure customers are checking out your videos, then this little kit will help you. Over 200 different skins available.

3. Killer Abstract Backgrounds V2

Another do-it-yourself kit for making your graphics pop like never before.

4. Affiliate Army Video Tutorial

Have you always wanted your own affiliate army out there getting sales for you? Well, of course you have! Who wouldn't? This step by step video series that takes you by the hand and shows you how to not only setup an affiliate program, but how to approach affiliates to promote your product.

Finally, my FAVE new product....

5. Flash Banner Rotator

The Flash Banner Rotator is the perfect addition for any Yahoo! Store. Whether you have a basic, semi-custom, or fully custom store the Flash Banner Rotator will be a great improvement.

With the Flash Banner Rotator you can advertise products, your favorite categories, or anything you wish, and best of all you can have as many images as you need!

The best part is if you do not have graphics to supply, we can create them for you!! To see an example, please visit our Home Page

Check out this amazing testimonial from one of our customers that loves this new addition!

Here is the best part though, this customer was able to use her OWN graphics!!

"I have focused my business on wine making for 8 yrs now and have wanted to expand to gain more beer customers. So how could I get them to look at beer on my Lets Do Wine site? Everything in the design of the site was WINE, WINE, WINE. Then I saw your slideshow option!!! I said whoa. Now they can go to http://www.letsdowine.com and see that we do offer beer stuff right on the front page without it distracting from the beautiful graphics on the site!!

Sure enough, I published the site with the slideshow last night and this morning I had a $250 beer order from a new customer!!! Totally impressed!!!!

Thanks again for always providing us with the tools we need to make money!"

Yep it really is THAT cool. So, check out the Flash Banner Rotator and let's start increasing your sales today!

New Ebook - 350 Social Media Tactics

2009-09-30T15:51:00.002-04:00

It's that time of the month again!

Our monthly newsletter is ready to go with lots of great information and of course, another new and free e-book from 1 Choice.

You will also find 20 interviews from Ad Tech Chicago, proof that faster websites improve your online business, new webinars scheduled

for October, and much much more.

Visit http://www.1choice4yourstore.com/sep-2009-news.html

Sincerely,

Shawna Fennell

1 Choice 4 Your Store

P.S.

The 350 social media tactics are broken down into 7 different areas. I

think you will really enjoy this set!

Ad Tech Interviews - AWESOME Stuff!

2009-09-14T14:53:00.003-04:00

Before I tell you about these awesome interviews, I want to apologize for not being online last week. As most of you know, I have an arthritis disease called Ankylosis Spondylitis. Every once in awhile it flares up and keeps me in bed for a bit. I am trying my best to kick it and hope to back full time next week.

Now on to the good stuff!

I was able to attend Ad:Tech Chicago last week on behalf of 1 Choice and WebmasterRadio.fm

I had a great time and was able to interview some really amazing people. Check out the interviews below.

I promise you will learn some really interesting stuff that will help your business grow.

Leveraging Digital Audience Networks
Frank Addante, Founder and CEO of the Rubicon Project, discusses his AdTech Chicago 2009 presentation on How to Best Leverage Digital Audience Networks.

Media Representation and Placement
Ignacio Roizman is Managing Partner of Jumba Media Group, which specializes in media representation & placement providing unique consulting services for companies whose marketing is focused in the Latin American, Caribbean, US Hispanic, & International Markets.

Shopping Cart Solutions
Gary Jezorski of Premium Web Cart tells us how they are working with marketers to effectively use their shopping cart system, plus we learn some of their interactive solutions.

Using Video in Campaigns
iSpeakvideo is the leading provider of Video Spokespeople for websites, boasting HD quality videos, talented actors, brilliant copywriting, and robust tracking system.

Web Content Management
Learn about Sitecore and their Web Content Management System and portal software solutions with their regional director Eric Bowser.

Enterprise Phone Call Tracking
Mongoose Metrics provides business class phone call tracking for both online marketers as well as traditional offline marketing campaigns and their head of product and technology development Bradley Reynolds tells us about it.

Plum Productions
Plum Productions, based in Chicago providing video production, camera crews, digital editing, fine graphics and web design, is profiled by producer Diana Dilger and founder Tim Plum.

Creative Sessions at AdTech Chicago 2009
Barb Rogers of online ad network Casale Media discusses what information she has taken from the creative minded sessions at AdTech Chicago 2009.

IfByPhone Interactive Voice Response
Providers of Interactive Voice Response, voice broadcasting, phone numbers, call routing and call tracking, we learn about IfByPhone.

Mapping Influence Social Graphing
Andrea Harrison, Strategy Director for Razorfish fills us in on her companys sponsored workshop at AdTech Chicago 2009 on Mapping Your Influence,The Power of the Social Graph.

Direct Response Offer Management
DDrome is a Direct Response Offer Management Engine that offers Advanced Customer & Order, Chargeback, Return, Continuity Plan and Sales Floor Management, Affiliate and Conversion Tracking, Extensive Real Time Reporting, Landing Page Integration, Shipment and Tracking System and more.

iContact Email Marketing
Ryan Blair handles enterprise sales for iContact, an Email Marketing and Surveying Application that makes it really easy to create, send, and track email newsletters, surveys, and autoresponders. He explains the importance of email marketing.

TheBabyCD with Timothy Kelly
Timothy Kelly is the President of The BabyCD, which offers information on key topics such as health, fitness, nutrition, gestation & baby-care.

Integrating Mobile Marketing and Advertising
Patrick Moorhead, Director of Emerging Media at Razorfish, fills us in on his AdTech Chicago 2009 presentations on Integrating Mobile Marketing and Advertising in Today’s Economic Climate and The Invisible Web: What It Is, How Will It Change Your Life and What It Will Mean to Live in The Cloud.

Defining Segmentation
Defining Segmentation with Michael Ward President of NetResults, provider of Marketing Automation, Demand Generation, and Lead Management Software for Small to Medium Size Businesses.

Interactive SMS Mobile Marketing
We hear from Michael Falato, Vice President of Sales and Business Development for TxtStation, which offers Interactive SMS Mobile Marketing, Consumer Engaging Technology and Marketing Intelligence.

Mobile Technology Solutions
Michael Ahearn is here to tell us about iLoop mobile,offering mobile technology and services for interactive mobile marketing and mobile content distribution.

Search Tactics and Techniques for Emerging Platforms
Jeff Ferguson of Local.com fills us in on his AdTech Chicago 2009 presentation on Search Tactics and Techniques for Emerging Platforms.

Upload and Optimize Your Supplier Database Files For Yahoo Stores and The Search Engines

2009-08-31T14:13:00.003-04:00

Database uploads are a wonderful thing for Yahoo Store owners.

You can easily upload thousands of products within minutes.

Tonight we are having a webinar and will be discussing how to take a database from a supplier, make some SEO changes to that file, and then upload the file into the Yahoo Store.

You can learn more about the webinar in this month's newsletter:

http://www.1choice4yourstore.com/aug-2009-news.html

My Favorite Mountain Let Me Down

2009-08-27T14:04:00.002-04:00

I love Snowshoe, West Virginia. In fact, if could move there... I WOULD! It is beautiful. It is quiet.

There is no cell phone service and you are lucky to get internet. It's a nice change of pace for a girl who works constantly.

I only get to 2-3 times a year when my son Justin has a downhill mountain bike race to attend.

I am on their mailing list and got an email from them this week. 40% off the room rate!

1 - I forgot to make the reservation for this weekends race

2- That is one heck of a deal!!

Call now to reserve your room!

Dial 1-877-441-4FUN

One problem, I was dialing from Blackberry.

What numbers are F U N?

My favorite mountain let me down. I could not make the call to reserve the hotel room.

Ecommerce Best Practices From New Life Event

2009-08-26T21:41:00.000-04:00

2 Brand New Webinars Tonight

2009-08-26T14:02:00.002-04:00

Tonight we are holding 2 brand new webinars -

~ New Life Event Wrap Up Party

~Creating Video For Your Website

You can sign up for the webinars at:

http://www.newlifeevent.com/

The first webinar will discuss the 21 different webinars held over the weekend and how you can get the most of the event. Have any questions about what you learned? We can help with that too!

The second webinar, Creating Video For Your Website, will focus on helping you to increase your search engine rankings, conversion rates, and more with the use of video.

We kick off at 8:00 PM Eastern.

Another AWESOME day of Webinars Starts in 15 Minutes!

2009-08-23T11:41:00.002-04:00

We have a very full day of learning today and the big focus.... SEO

I absolutely LOVE free traffic. So let's learn how to bring more to your website!

Here is todays schedule of webinars:

12pm ET Social Media For Small Business

1pm ET SEO: How To Get Free Traffic & Customers from Google & Yahoo!

2pm ET Keyword Research: Finding, Selecting & Organizing Keywords for High-Performance SEO Campaigns

3pm ET Content Creation for SEO

4pm ET Affiliate Marketing for Merchants

5pm ET Link Building Tactics For SEO

6pm ET Finding the Right Drop Ship Supplier for your eBiz

7pm ET Yahoo Stores and Your Ecommerce Success

8pm ET Analytics: Is it Fun or Easy? – JUST ADDED

Make sure to visit http://www.newlifeevent.com/ and register for the webinars you want to attend.

I highly recommend coming to them all and learning as much as you possibly can!

I can't wait to see you there :)

Sincerely,

Shawna Fennell

http://twitter.com/shawnafennell

Another AWESOME day of Webinars

2009-08-22T10:45:00.001-04:00

If you missed any of last nights webinars - all I can say is WOW

The information these speakers have been sharing with website owners to help them bring new life to their website has been absolutely AMAZING!

I think the best part about the event, is that these speakers are answering ALL of your questions. So please keep them coming!

Now, for today we have an awesome line-up - 9 webinars!!

It all starts at 12:00 PM Eastern -

~ Winning at PPC Content Advertising

~ Analytics: Is it Fun or Easy?

~ The answers to all your Online Marketing Challenges: The Customer

~ In-Page Analytics with ClickTale

~ Search Engine Optimization for Universal Search

~ Analytics - Measure What Counts and Improve your Returns

~ Developing Social Media Strategy

~ Twitter For Business

~ **New** Website Usability, SEO, and the Scent of Information

Make sure to visit http://www.newlifeevent.com/ and register for the webinars you want to attend.

I highly recommend coming to them all and learning as much as you possibly can!

I can't wait to see you there :)

Sincerely,

Shawna Fennell

http://twitter.com/shawnafennell

Ecommerce Best Practices - Improve Conversion Rates

2009-08-21T13:56:00.001-04:00

This weekend we are having a webinar event unlike any other you have seen before.

21 webinars in 1 single weekend.

We kick it off at 6:00 PM Eastern with Mike Ober from Yahoo Small Business. He will be discussing best practices for ecommerce.

These are awesome tips you need to know to increase your conversion rates!

Plus, I hear he is giving away some awesome goodies at the event!

http://www.newlifeevent.com/

Sincerely,

Shawna Fennell

P.S. Make sure to sign up for the other webinars as well. We have put together the top speakers in the world and you do not want to miss out on this awesome educational weekend!

http://www.newlifeevent.com/

Did you miss the biggest conference of the year?

2009-08-20T15:21:00.005-04:00

I had the pride and pleasure of attending if not the biggest, then surely one of the biggest conferences last week... Search Engine Strategies.

The conference was absolutely amazing!! Tons of great education as usual. Tons of great speakers as usual.

However, I seemed to notice that the amount of attendees was not as high as usual. Google canceled their yearly "Google Dance" because they felt it was bad timing given the state of our economy. Perhaps the economy is a reason why many attendees stayed home as well?

As you know, I attend several conferences throughout the year and I understand how costly it can be. First you have to purchase tickets to the event. Then you have to get your airline tickets, hotel room, pay for a few cab rides, and don't forget your food bill. It all adds up.

Don't get me wrong, the education you receive at these events is amazing.

However, I wanted to find a way to bring education to people without them having to spend a dime.

I found a way to do it!!

In fact, we are doing it THIS weekend.

It's called the New Life Event. It is all about bringing new life to your website.

We have an amazing list of speakers and the agenda... WOW I could not be more proud!

20 Webinars in 1 Weekend and you do not have to pay a dime.

You do not have to go anywhere, spend any money, or leave the comfort of your own home.

Check out the agenda and make sure to sign up fast! There is only a limited amount of spaces available in the live sessions.

I look forward to seeing you there and learning together!

P.S.

Here is a sample of some of the free webinars you will be able to attend:

Back to Basics: E-Commerce Best Practices
Winning at PPC Content Advertising
The answers to all your Online Marketing Challenges: The Customer
Search Engine Optimization for Universal Search
Analytics - Measure What Counts and Improve your Returns
Social Media For Small Business
SEO: How To Get Free Traffic & Customers from Google & Yahoo!
Keyword Research: Finding, Selecting & Organizing Keywords for High-Performance SEO Campaigns
And much much more!

New Contest - Win Up To $100

2009-08-18T12:05:00.003-04:00

This weekend we are holding the New Life Event!

Get this.... 20 webinars in 1 weekend.

We are discussing SEO, Analytics, Conversions, Ecommerce, and everything in between.

Everything you need to know to bring new life to your website.

The best part - It's completely FREE.

All you have to do to register is go to www.newlifeevent.com and put in your name and email address.

That's it!

But, we also want you to tell your friends and family about our event. So we are holding the New Life Event Contest as well!

Sign up for our Affiliate Program and grab your link to the New Life Event. Then tell everyone you know to register for the event.

1st Place Prize $100
2nd Place Prize $75
3rd Place Prize $50
4th Place Prize $25
5th Place Prize $15

Good luck and I look forward to seeing you at the New Life Event!

Our Twitter Updates From SES San Jose

2009-08-13T17:08:00.004-04:00

If you missed any of our Twitter updates from SES, you have missed some great information.

So here is a quick recap of information.

BTW... More information will be coming next week so stay tuned for details. Unfortunately haven't had enough time to write the blogs this week. It has been crazy fun and educational here in San Jose!

• Last day of #sessj & the awesome education. Have grabbed up several speakers to talk at the New Live Event http://tinyurl.com/onf2o5

• Missed #ses? check this out! RT @BrentDPayne: Here's a copy of the Twitter presentations http://bit.ly/cm5zx

• Great article from #ses - Tests led to a 15.7% improvement in YouTube visitor registrations http://bit.ly/VfT1M

• RT @aimclear: Cool recap of @chriswinfield #SES session Explosive Viral Marketing: Killer Tactics & Tips http://bit.ly/jU0PK

• RT @BrentDPayne: Agreed! @davesnyder says there are 2 types of social locations. 1. Conversations 2. Info sharing #ses #sessj

• Put your address in the google adwords setting & when local people search for your product/service, your addy shows up #ses

• I do have $50 Ask.com advertising credit for new advertisers! Message me for the coupon code #ses

• Make sure to test your website on Safari! Its gaining usage with the Iphone expansion from @thegrok #ses

• Blur test- Blur out the entire page and you should still be able to see where the call to action on the website is next #ses

• Don’t use the same live support that comes with your service. Take a picture of someone on staff and build customer confidence. #ses

• People WANT to buy from you. Lead them to the buying process from @thegrok #ses

• Every time your visitor expect something and it doesnt happen – You lose your customers confidence and the sale #ses

• If the your fab content isn’t where your customers want it or expect it – Then its not doing its job. #ses

• When you are writing content, follow up with which means.... Make it so simple that a 5 year old can understand. #ses

• Conversion rate 2-5% increase when customers use site search – Put it someplace people can find (header) #ses

• You know the 25 facts about you on facebook? Add those to your about us page to help increase conversion rates #ses

• Why should people buy from you? People are making their buying decision in 7-8 seconds #ses

• AWESOME tool from Google that @avinashkaushik used at #ses - Google Ad Planner http://bit.ly/cycdb

• Look at your assist keywords – These are the broad keywords that help make exact keywords convert #ses

• Use 4Q to gain insight into your customers so you can increase conversion rates http://bit.ly/1aGIrS #ses

• Segment your way out of sadness – Average metrics produce average results from @thegrok #ses

• Google Insights – Use it to learn about your audience and what websites your customers are visiting - Then advertise there! #ses

• You have to validate your opinions. Dont let you opinions cloud your opportunity to make more money TEST TEST TEST #ses

• Optimize match types – Look at your revenue per keyword (broad, exact, or phrase). What brings you the most NET profit? #ses

• Look at “Days to Purchase.” Most purchases do not occur on the first date. #ses

• We tend to think our audience looks same. Even if your website exists for 1 reason, customers come 2 your website for different reasons #ses

• Rule #1 About Search – Don’t Suck – Rules from Kaushik – Love him

• Interesting - People in Poland, Iceland, Spain, and Mexico are the top 4 countries that watch over 20 seconds of video #ses

• 25% of your videos are watched in the first 4 days - You have to keep producing and uploading new videos all the time #ses

• Your will lose 10% of your video audience in 10 seconds - Put your call to action EARLY - #ses

• How are video’s being discovered ? 80.88% of all referred video views come a variegated long tail of mostly blogs #ses

• Mobile Video - From Jan – July YouTube stated 1700% increase. Since Iphone 3GS came out - 400% increase

• Last month alone YouTube accounted for 3.6 billion search queries, 27% of all Google queries WOW - #ses

• YouTube is the #2 search engine being used. You can now bid on keywords and only pay when people watch your videos. #ses

• YouTube Insight is a free tool that analyzes who is watching your videos, how much of your videos are being watched, and keywords #ses

• 97 million american view a streaming clip online – as many as are tuning into any major broadcast #ses

• Create playlists to provide a stickier experience. Playlists are very effective at getting rankings on YouTube. #ses

• KeyWords are important – Use Youtube promoted video keyword suggestion tool #ses

• YouTube Ranking Factors - Keywords are important - But so is ratings, view counts, and frequency #ses

• JetBlue changes their schedule based upon how customers search - The beauty of using analytics #ses

• Persuasive Online Copywriting - A Book by Bryan Eisenberg @thegrok to check out. http://bit.ly/ySkv5

• RT @AdvertisingGeek: People don't search for brands, they search for solutions. #SES

• Execution is not an event - a onetime push toward achieving goals. Rather it is a way of a life. Plan - Measure - Improve @thegrok #ses

• Persuasion is a process not an event @thegrok #ses

• 55% of your customers are leaving after clicking on the 2nd page of your site because we arent focusing on the user experience. #ses

• Dell changed the words Learn More to Help Me Choose on their site and has helped to increase sales by millions. #ses

• Develop continuous improvement process – plan – measure - improve - Always work on improving your marketing #ses @thegrok

• Couldnt come to #ses but still want all the great info? Listen to the podcasts online http://bit.ly/3W7TWb

Webinar Tonight - Great Education

2009-08-10T13:11:00.001-04:00

Hello!

Tonight at 9:00 PM Eastern Time (6:00 PM Pacific) we are doing a webinar with Worldwide Brands that you do not want to miss!

Come and ask your questions about securing the right products and getting the right information for listing products in your Yahoo! Store. We will be discussing the key elements for a Yahoo! Store and why it's a great place to sell. You can also ask development questions for creating your store.

A quick couple of reminders:

The 20% off end of summer sale ends this week. Make sure to grab our educational videos, add-ons, or packages now for Christmas. Use coupon code summer at:

http://www.1choice4yourstore.com

I will be updating Twitter and our blog live this week from Search Engine Strategies San Jose. Make sure you stay updated!

Finally, I have been an Affiliate Classroom member for the last year and have loved all the education they provide. They have raised almost $30,000 for kids AND giving away some really awesome education. I HIGHLY the reading. You will learn something that you can apply to your website today to increase sales tomorrow, but today is the last day!

http://tinyurl.com/AffiliateC2

I look forward to seeing you tonight :)

Creating a Custom Design for Twitter

2009-08-07T13:50:00.000-04:00

Creating a custom design is as important as your bio. Learn a few tricks and resources to help you build the perfect custom twitter background.

Be sure to download the free e-book at http://www.twitterforbusinessbook.com/

20% Off Coupon - Getting Ready For Christmas

2009-08-07T12:11:00.003-04:00

The countdown to Christmas has begun and yesterday we sent you the Customer Service Checklist. Remember, these pages can make or break your sales so go over these pages with a fine-tooth comb.

Today I want to send you a special End Of Summer Coupon good for 20% off anything at 1 Choice.

You can use it to purchase our educational videos, update the look and feel of your store, purchase some of our newest add-ons like our flash banner rotator, or get an SEO friendly blog that matches the look and feel of your website.

Just use coupon code summer, but hurry as we will not be able to do this for long :)

With Christmas right around the corner, this is a great time to make sure your website is ready!

Visit http://www.1choice4yourstore.com/ today!

Sincerely,

Shawna Fennell

P.S.
I am heading to SES San Jose and will be updating our blog and twitter with all kinds of great information! Make sure you are following for all the latest and greatest updates!
http://twitter.com/shawnafennell

Our Visit To Extreme Makeover Home Edition

2009-08-06T13:14:00.003-04:00

1 Choice was honored and proud to be considered as a sponsor for Extreme Makeover Home Edition.

On August 5th we were invited to Dayton, Ohio to visit the scene and get a first hand look of the entire process. It was quite a site!

I was overwhelmed with all the people involved with putting together this beautiful house for the James Terpenning family.

When you consider the fact that only 4 days prior, they tore everything down and started all over again.

I only wish we could have been there to "Move that bus!"

Take a look at the whole process on the Coventry Fine Homes website. It is truly amazing!

You can also take a look at our pictures on Flickr.

Customer Service Pages - They Can Make or Break Your Sales

2009-08-06T12:09:00.001-04:00

The countdown to Christmas has started. Yes, it is coming that soon and your website has to be ready in time.

You have less than 4 months until the biggest shopping day of the year arrives and one of the most important aspects that can make or break your conversion rates are...

Your Customer Service Pages!

Take a look at your stats and you will find that these are one of the most visited pages in your website. People are looking for answers before making a purchase. People want to make sure they are doing business with other people they can trust.

It's time to go through your website and make sure you are answering their important questions such as:

Who owns the company?
How did you get started?
How soon will you process my order?
How much will shipping cost?
Do you offer a guarantee?

We have created a Customer Service Checklist for you to download with over 40 questions asked by your customers.

Print it, answer the questions, and watch your conversion rates sky rocket.

Remember, NEVER give your customers a reason not to purchase from you.

http://www.1choice4yourstore.com/customer-service-checklist.html

Sincerely,

Shawna Fennell

P.S.

Affiliate Classroom is still releasing some awesome education and showing how to take an ugly website and turn it into a money making machine. We have been a student for years and highly recommend them! Check them out :)
http://tinyurl.com/AffiliateC2