1to1million

The 15 Types of Tweeters on Twitter

noreply@blogger.com (JD) — Fri, 04 Jul 2008 16:00:00 +0000

There are many types of personalities on social media sites like Twitter the most successful social marketing plan uses a combination of many conversations.

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I have been getting a common response from Internet Marketing (clients) when I start recommending Twitter... "What should I be doing or saying on Twitter (and other Social Media Sites)."

My advice is to just be yourself and observe others while you discover your Twitter persona. So what are the top ten hats you can wear when you are twittering?

For many people with a 'suitable online business' presence I highly recommend having two Twitter accounts (you will need two email addresses).

A Personal Account
This is your platform to get personal (it bears your name) so just be social and get the feel of the Twitterverse, mix it up with a few plugs for anything new in your business and on your website. But don't spam or be repetitious use it for relationship building and the occasional announcement. A personal account should be friendly and social as this is what the platform was created for in the first place... So your friends can see "What You are Doing."
A Business Account
Keep this twitter feed professional, on topic and relevant so that you can embed it on your web site. This type of account is a little one-sided and works best if you post daily tips and incentives to keep following the feed. Not something I recommend but you can use scripts for this type of account.

Social Media Marketing (SMM) thrives on the percentage of people that are using what marketers would call 'valuable time' purely being social, because they are either; at work (and the boss ain't looking), self employed, unemployed or just relaxing after work with multiple browser windows and multi-media coming at them from all angles. With out theses users, none of the marketers would be using Twitter in the first place.

H2-10 Personality Types Conversing on Twitter

Based on an analysis and grouping of 100's of individual Tweets, I have split Twitter users into 10 distinct types.

Self Focused Tweeters
Its all about me; "this is what I think and what do you think about me", "I am making toast and jam", "I'm caught in traffic" and so on. If its exciting you will get and keep the attention of others outside your current group of friends. People like to watch in a voyeuristic way but will un-follow if its over 80% self focused, self commentary or if you have fallen prey to posting tweets just for the sake of tweeting (this works fine for a small group of close friends in real life).
Maven Tweeters
These people are worth following because they are an authority on a subject you are interested in or they simply have more experience in a shared passion or interest of yours.
Connected Twitter Users
These people are like your own personal assistant. Instead of you trawling through the forums and news sites for the latest events in your field, these people do it for you and only post a link if it has passed through their in-built quality control. They become the middle man to the source for your next blog post or article. They keep you up to date and connected.
Listening Twitter Users
They either ask questions and listen for answers or they attempt to answer the questions posed by others. This persona loves to comment (reply) to other Tweets.
Marketing Tweeters
This is where you need to be careful to avoid being too covert, spammy or deceptive. A marketing tweeter has something to plug, promote or sell. They are hoping to divert some attention towards their blog, website, service, product or brand. Generally they are promoting via a link that will take them out of the twitterverse, however there is an increasing number of promotions and competitions that purely revolve around the twitter.
Desperate Tweeters
This is the biggest mistake you can make in any social media marketing that you undertake. People will quickly turn off to people that are desperately searching for followers, attention or blatant sales. Begging online is quickly thrown into the same category as scamming. Being desperate will only lower your value to others.
Seductive Tweeters
This does not just refer to the obvious flirting and expressions of sensuality. Some marketers a very good at creating hypnotic tweets that hook, seduce and leave wanting to know more. You feel compelled to click through.
Networking Tweeters
For internet marketers relationship building should be more of a priority than getting attention, one good JV partners can turn a nobody into a somebody and most internet marketing owe their success to the leverage provided by somebody else. Twitter is also a great place to increase your education and many have had great success when seeking employment through these types of social web sites.
Creative Tweeters
It never ceases to amaze me how people continue to find new ways to use Twitter and other social media site. Creative writing projects are one of the many artistic ways that tweeters are expressing themselves.
Organizing Tweeters
Due to Twitter's ability to be accessed from various mobile devices, it has become extremely successful for organizing large crowds. Organizing conference attendees, protest groups or any large group of people by utilizing the many ways that users can receive and post Tweets.
Updating Tweeters
Many companies and online services like webmasterradio.fm keep their fans up to date via Twitter updates, you can even get local weather updates every morning.
Expert Tweeters
These are the technocrats and expert users of Twitter and all its offshoots, keeping you up to date with the twitterverse including all the applications that tap into the Twitter API. Twitter can be very powerful marketing tool if you are aware of all the latest developments but we also in a community where the next best thing can be just around the corner.
Twitter only
Social media sites like Twitter create their own insular communities where many of the conversations actually revolve around the community and platform itself. A majority of these are actually whiners and complainers that actually keep Twitter in the conversation.
Workplace Freedom
Employees with access to computers will always find a way to keep up to date with their auctions, bids, social communities, emails, forums and favorite blogs. Zappos is a great success story of a company that openly allows its employees to use social media sites. This workplace freedom becomes one of the main topics of conversation and in-turn creates positive buzz for the company.
Anti-social Media Marketing
Many users of social media sites find it far to time intensive to keep up with one, let alone a social media marketing blueprint full of sites and conversations to maintain. But they still use social media sites to create themed backlinks to their websites.

The best advice as to which personality you should adopt for your social media marketing strategy on Twitter is to just be aware of the many types and mix it up but above all be real to yourself and your integrity.

Technorati Tags: Social-Media-marketing-SMM-Twitter

The Greatest Secret To Making Money Online

noreply@blogger.com (JD) — Fri, 27 Jun 2008 16:53:00 +0000

This is the best advice I could give any wanna-be affiliate marketer starting out!

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The Greatest Secret To Making Money Online!

>> Is targeting the traffic that is already it a buying state of mind. <<

You can tell if they qualify just by the search phrases they use.

For Example:

buy
for sale
products
products
products
review
reviews
scam
side effects
compare
price
price
cure
remedy
fix
remove
problem
repair
good
best
problems
download
best
does actually work

You have to replace <____> with the exact product or topic that you are promoting.

These 'Converting Keywords' are made up of:

Desperate Keywords
They want to be moved from pain to pleasure now, and fast.
Product Keywords
They know the product they may buy and are investigating further.
Buying Keywords.
They want to find it, buy it and move on.
Reassurance Keywords
- does actually work
People that buy on an emotional impulse need to justify the decision using logic.
People that buy on a rational impulse want to justify the decision emotionally.

"I just spent $100 because I love these shoes and had to have them, but I saved $60 because they were on sale."

"I had to fill up my car with fuel and it cost me $200, but now I don't have to stress about running out all week" - [ next week it will cost $300 :-) ]

On the internet buyers type the words scam, fraud, rip off or review after the product name to make sure that they are not about to make a bad decision.

What happens when you DON'T use buy words?

I have a few small websites based around these types of powerful keywords,
and they are starting to really prove themselves 10-fold but it wasn't always that way!

One of my early affiliate/niche websites focussed on many vertical and horizontal conversations associated with the niche, I was getting plenty of organic traffic from Google but they just weren't buying. For example in the health markets you can get some great traffic for long tail key phrases with the word 'Natural' but these people are generally looking for home remedies, recipes and free information. I recommend bundling your best 'free' information into a digital product that can be purchased from those pages. For example - "10 Home Remedies To Get Rid Of Warts" (a 15 page eBook for $9.95).

Final Thought: The words you use to communicate will determine the audience that you attract.

Technorati Tags: making-money-marketing-online-Buy Words

20 Must Do Tasks For Web Site Success

noreply@blogger.com (JD) — Wed, 25 Jun 2008 14:35:00 +0000

I have been testing a number of tasks to support my niche sites. This is a shortlist of the 20 best tasks that can yield exponential results (if used correctly).

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There are hundreds of tasks webmasters can and should do to support their websites and blogs. Some of these tasks involve Social Media Sites which need to be managed as they can take up more time than they are worth.

"Consistently and constantly force yourself to focus on the ‘critically few’ proactive activities that produce exponential results. Yanik Silver"

The following is a short list of the best tasks I have identified.

Create and manage a To Do List or Checklist of tasks, break things down to small steps.
http://www.managethemilk.com
Submit your sitemaps to the search engines
http://searchangle.com/seo-sem/submit-site-map-google-yahoo-msn/
Outsource regular content creation
http://www.getafreelancer.com
Submit your website to website directories
http://www.yoomakemoneyonline.com/dir
Track your traffic and pay special attention to the search queries that lead visitors to your site.
http://www.google.com/analytics
http://www.enquisite.com/products/ << tracks search engine referrals better than Google
Set up an RSS feed for your site and add the buttons for visitors to subscribe (including via email).
http://www.feedburner.com
Actively Digg your own and other blog posts and news stories.
http://digg.com
Actively bookmark your own and other related web pages using social bookmaking sites
http://del.icio.us
http://stumbleupon.com

Bookmark pages to all your social media bookmarking sites in one click
http://onlywire.com

Ping your new pages and bookmarks
http://www.pingomatic.com
Manage your profile and identity on FaceBook.
http://facebook.com
Create external (theme related) web pages that link to your site.
http://squidoo.com
http://business.blinkweb.com
Create and share related photos on Flickr
(The photos used on your websites should be hosted under the root URL and not on Flickr).
http://www.flickr.com
http://picasaweb.google.com
Create and share slide shows on Slideshare
http://slideshare.com
Create and submit a podcast to a directory
http://www.odeo.com/
Create and share (theme related) videos or videocasts
http://www.youtube.com
http://www.ustream.tv/

Making videos is easier than you think with Camtasia
http://www.techsmith.com/camtasia.asp
Submit your blog to blog sites and directories
http://blogs.botw.org
http://www.mybloglog.com
Get a Press Release distributed
http://www.prweb.co
Set up a Friend Feed account and get active on a few of the social media sites that it can interact with. Friend Feed allows you to manage a vast majority of your Social media activities and all from one page. You can also track many of your friends or gurus/mentors social media activities on one page. http://twitter.com is an easy to manage social media site to start with (avoid being spammy).
http://friendfeed.com
Create your own Social Media Site
http://www.linkedin.com
http://www.ning.com
Keep up to date, connected and educated
http://www.webmasterradio.fm/
http://www.talkshoe.com
http://www.blogtalkradio.com
Track, measure and improve your conversions
http://www.10conversionsecrets.com

Many of these are Social Media Sites that can bring in an additional stream of traffic to your organic search engine visitors. For a comprehensive list visit - Social Media Marketing Resources

Further reading...

Technorati Tags: Social-Media-Marketing-social media marketing-Web Site

Are You a Twit, Tweeter or a Twirgin

noreply@blogger.com (JD) — Thu, 19 Jun 2008 22:07:00 +0000

What Twitter can and cant do for you (3 part series).
An overview and quick guide to micro-blogging on Twitter.com that will help you decide whether its right for your business plan.

...Read MORE

Yes the Twitter Train has well and truly pulled out!!!

Twitter is definitely the easiest way to feel connected without having to wade through endless forum posts just to get 3 lines of value.

I don't know about you, but I have wasted days on forums and come away with nothing?
Imagine if every post was limited to 140 characters...
Imagine if you could decide who's post appeared...
Imagine getting those selected posts served up live via a client that taps into the API.

Twitter is versatile yet simple and above all else, it is EASY.

What Twitter can do for you.

Increase the traffic to your Blog / Website
John Reese recently sent out an email to his subscribers...
see >> http://www.inquisitr....
Allow you to search and qualify potential friends and associates
see >> http://summize.com/
Make official announcements from your business
see >> http://twitter.com/1to1million
Communicate casually with new and established friends
see >> http://twitter.com/_jd_
Network with people in your industry/niche
see >> http://www.marketingpilgrim...
Get slammed just for promoting it
see >> http://mashable...
Become a popular girl if you aren’t that interesting
see >> http://www.seo-chicks...
Distract the hell out of you when you should be getting work done
see >> Every 1oth post on Twitter
Create cool Applications that integrate with Twitter
see >> http://twhirl.org/
Allows you to tell the world that you're going to bed
see >> http://summize...

If you are a TWIRGIN (Twitter-Virgin) you should observe some basic social etiquette when entering Twitter.

Behaving like a TWIT will leave you feeling alone, unconnected and unwanted.
Learning to add content and not just self indulgent, self plugging dribble will see you quickly become a popular and valued TWEETER.

A Twirgins Guide To Twitter

Once you have signed up to Twitter, here is a quick guide to get you off on the right foot.

Make sure your profile is optimized for how you want to be found via search and your website to your profile.
Have a genuine Avatar / Profile Pic.
Set Twitter up to integrate with your phone.
Get Twhirl.org for your desktop.
Add 3-4 intriguing valuable posts that increase your perceived value.
Then use the Twitter search and Summize.com to find and follow some people in your region or state of mind.
Follow first and un-follow later if they annoy you.
Mix up your posts; what your doing, cool stuff you find, new content announcements, questions, replies, humor and help.
Qualify people for your favorites group.
Be active

Twirgins should aspire to become Tweeters and not Twits.

Twits just barge in thinking they can make some quick money, by spamming everyone with affiliate links or begging for followers. Twits die young because desperation is an ugly thing.

Tweeters communicate with integrity, build relationships, network and succeed in the long run.

Technorati Tags: Twitter-Tweeting-Twirgin-SMM-Marketing

How to Dominate an Entire Market - Part 4

noreply@blogger.com (JD) — Sun, 08 Jun 2008 16:03:00 +0000

Horizontal Marketing.

Expanding your conversation to include the niches around you.

How to Dominate an Entire Market - Part 4

Remember my hypothetical... 'JD's Guest House'?

I am going to show you how to increase the bookings and profits by exploring its Vertical and Horizontal Markets.

Self Marketing

The 'JD's Guest House' website currently only talks about everything within and below it:

A tour of the property
The gardens
The Rooms and Prices
Testimonials from the guest book
Some history
and a contact/booking page

First we need to identify the current location of my guest house in its current market.
The hypothetical Guest House is physically located about one hour from a major hypothetical city - Kazbar City.
The property is just 10 minutes from the town called - Kazbane.
Finally we are situated in the Kazza Valley surrounded by Wineries.

This gives me something to focus some keyword research on and get a look at the market - up, down and around.

Market Research and Discovery

Now I need to uncover the markets above, below, in and around my current business model, then I need to select areas of high traffic!

This can be uncovered manually in two stages:

Generate a list of relevant keywords using
https://adwords.google.com/select/KeywordToolExternal
- A. Descriptive words or phrases
  (check - 'Use synonyms')
- B. Website content
  Enter the top ranking website for your market/niche keyword
  (check - 'Include other pages on my site linked from this URL')
  
  The two methods of generating relevant keywords will be merged and can be downloaded as a csv file.
Take your list of keywords and enter them into..
https://adwords.google.com/select/TrafficEstimatorSandbox
- Select your region or 'all countries and territories'
  (via the 'Add >>' button)
- Take note of the 'Estimated Clicks / Day' column
  - This is the range of clicks per day that a top position Google Ad gets for via a search Engine Result Page (SERP) for each keyword.
  - To work out the amount of traffic the actual SERP page gets you can only guesstimate, but I multiply the low number by 5.

The people I want for JD's Guest House are the ones searching for 'Kazza Valley Accommodation'.
On the vertical market this is one step above me.

When I look at my CSV I discover:

Kazza Valley Accommodation = 50 searches per day
Kazbane Accommodation = 180 searches per day
Kazbar City Accommodation = 1500 searches per day

Kazza Valley Accommodation immediately steps forwards because it has very little real competition. So I could either increase the conversation on my website to include this or create/commission a second website targeting this niche that then includes 'JD's Guest House' in its conversation.

But lets just zoom upward vertically once more...

Kazza Valley = 450 searches per day
This is now 2 vertical steps above me...
If I zoom back down into this market I uncover the following:
- Kazza Valley Accommodation
- Kazza Valley Wine
- Kazza Valley Wineries
- Kazza Valley Wine Tours
- Kazza Valley Restaurants
- Kazza Valley Hotels
- Kazza Valley Festival
- Kazbane Tavern
- Kazbar City Day Tour
All of the people driving these search engine requests will be needing accommodation so why not dominate those conversations from my main website or a second website. After all, more traffic will equal more conversion and lead to increased profits.

Horizontal Marketing

Now lets look Horizontally by uncovering all the businesses and websites under the same vertical market but not above me.
These are the ones that are next to and around me:

Kazbane Tavern
Kazza Valley Caravan Park
Kazbane Apartments
Kazbane Art Gallery
Kazbane Botanical Gardens
Kazza Valley Scenic Drive
Kazza Valley Caves
Kazbane Indian Restaurant

Once again all the people driving these searches may also be interested in accommodation so why not dominate these conversations from my websites aswell.

I am starting to accumulate quite a list of new webpages that need to be written but I can outsource that job via websites like getafreelancer.com

To dominate these conversations and rank well in the search engines I will need to provide my copy writers with a list of 'Important Keywords' (approximately 5-10 important key phrases per 100 words per). Important keywords should have traffic attached and be derived from (relevant to) your main keyword or phrase for each article.

For example: My first new article's main targeted keyword/theme = Kazza Valley Accommodation
The list of important keywords to include in an article with this theme should consist of:

Long tails
Phrases with words added to my main phrase
Eg. 'Cheap Kazza Valley Accommodation'
Short Tails
Ok ...I made that up to describe phrases that include only some of the words in my targeted keyword or article theme.
Eg. 'Kazza Valley Hotels'
Unique Phrases
Phrases that do not contain any of the word in my main targeted keyword. These should be highly relevant phrases that won't increase the keyword density of my main words.
Targeted words should not exceed a keyword density of 5%
Targeted phrases should not exceed a keyword density of 2.6%
Eg. 'Places to stay around Kazbane'
Statistically Improbable Phrases (SIPS)
These are phrases that would only be used in a conversation related to your market.
Amazon.com provides these via its 'Search Inside' feature on the detailed pages of a book related to your targeted keyword or market.
Eg #1. 'rooms with a late checkout' would only be used in a conversation about short stay accommodation.
Google Synonyms
If you enter a keyword into Google with a tilda ( ~ ) before it, the Google Synonyms will appear in bold on the Search Engine Result Page (SERP). If you then repeat the keyword with a minus before it ( - ) it will only display the Google Synonyms and will remove the main keyword so that you can identify them better. I recommend setting your preferences to show 100 results per page when looking for Google Synonyms.
Eg #1. see here > http://is.gd/Bmk
Eg #2. keep excluding each synonym you find > http://is.gd/Bmy

This tool will also help to uncover them > https://adwords.google.com/select/KeywordToolExternal

Horizontal and Vertical Marketing Combined

My vertical market now looks like this:

Kazza Valley
- Kazza Valley Accommodation
  - JD's Guest House

As my vertical and horizontal market combines it starts to look like this:

Kazza Valley
- Kazza Valley Accommodation
  - JD's Guest House
  - Kazbane Motel
  - Kazza Valley Caravan Park
  - Kazbane Apartments
- Kazza Valley Wine
  - Kazza Valley Wineries
  - Kazza Valley Wine Tours
- Kazza Valley Restaurants
  - Kazbane Tavern
  - Kazbane Indian Restaurant
- Kazza Valley Festivals
  - Kazbane Harvest Festival

A dilemma would occur if I wanted to write an article called "The Kazza Valley Wine Festival" because I would need to decide where to put it, or create two (non-duplicate) articles.

Starting to resemble a perfectly organized Site-Map for a Kazza Valley web site isn't it?
Both visitors and search engines will quickly find information on a web site structured like this and all the information stays neatly contained in in isolated groups (sometimes referred to as Silos).

...coming soon - Diagonal Marketing
How to Dominate an Entire Market - Part 5

Technorati Tags: Blogs-money-marketing-million-Tips

How to Dominate an Entire Market - Part 3

noreply@blogger.com (JD) — Tue, 06 May 2008 19:59:00 +0000

Vertical Marketing.

Positioning yourself right in the sweet spot of your market or niche.

...Read MORE

Positioning Yourself In The Vertical Market

Vertical marketing is a process of zooming in and out of an industry or market to locate a specific 'Niche Market" or area to focus on, the best market may not be the most popular one.

Every business should know what is above and below it!
It is with method that a business can identify those rare few efforts that will bring in exponential profits. These kinds of decisions at the early stages of a business can make the difference between a 6 figure business and a 7 figure business.

If you have time let me illustrate this with a real world example.
If YOU GET IT!!! you can scroll down to...
"So how did a vertical exploration help?"
--------------------------------------------------------
The Clown Story

Imagine if you where dropped in to the biggest outdoor festival in the world with just a clown suit and 50 balloons.

Your job is to find a market, maybe parents with small children will buy your balloons. Ideally you would want to float upwards and get a look at the layout of the festival, hoping to spot key landmarks that are successfully attracting children already.

The problem is you spot, carnival rides, a petting zoo and a show bag arcade all in different areas of the festival.

You need to:

Float down to the carnival rides to investigate
Float back up so you can then zoom into the petting zoo
Float back up once again so that you can zoom back down to the Show Bag Arcade
Finally start making some comparisons about the best place to set up your enterprise.

As you do this you are traveling up and down the vertical market and measuring things like;

the density of the traffic,
are they are spending money,
what are they spending money on,
what is the average amount being spent,
number of competitors.

What if the festival organizers did a really great job of organizing everything and all the cool, kids stuff was all west of the river? That makes the job a lot easier but I still need to float down to all the sections amongst the children's area to pick the best spot to sell my balloons.

Should I set up next to the petting zoo? ...the show bags? ...the performance stage?
When I zoom down to these areas I see plenty of kids all holding fairy floss, crazy hats and water pistols so I could probably set up anywhere in these high traffic areas and sell my balloons for around the same COMPETITIVE price ...say $2 - I will make $100 for my effort.

I would be standing in a high traffic area trying to interrupt people as they walk by, focussed on getting to another destination. This would be great if had 1000 balloons and plenty of help interrupting everyone but I only have myself, 50 balloons and they are really special balloons. People in the high traffic areas are too busy to here my message as I try to justify having a higher price.

Lets zoom upwards again!

I spot a small group of parents and children sitting around a giant statue of a giraffe, right at the outskirts, south of the festival. The parents are resting and the children seem bored. If I truly have some remarkable balloons, if I believe in my product and I have a really interesting story to tell then this could well be the perfect niche for me. They are not the main stream, they are just a tiny group of people off to the side, but they are neglected and ready to listen to my story. Most importantly they seem eager for some entertainment, so I will align my balloons as the solution to the current problem (the kids are bored and the parent want to stay there and rest).

All I need to do now is set my stand up to tell a story (not sell balloons). Lets set up in front of 5 people, two kids, two adults and grandma. Now take out one balloon and begin to show them just how remarkable this balloon is:

It will entertain the kids for hours
Its impossible to pop
Its bigger than normal balloons
It changes color
and it has Magic SECRET powers

The more I flirt around 'the secret' the more curious and attentive other people will get. If I give away the secret too early they will walk away. If it looks like something is happening, more people will come and stay. They stay attentive because I am about to tell them something they want to know. Taking my time at this stage can work to my advantage as long as I keep there attention, keep building value and keep steering them towards the big climax they are expecting to witness.

As the crowd builds I finally reveal the magic everyone has been waiting for. I ask a small boy to be my volunteer. I get the boy to climb up onto a small wooden box and hold the balloon (at this point the crowd begins to swell because they are all blocking the view of each other and the curiosity level is growing exponentially. Finally I announce that the balloons are so rare and limited that they are worth $100 each and only available right here at the giant giraffe statue. I ask the boy to jump off the wooden box and he floats just 30 centimeters above the ground. The crowd is enthralled and amused, I publicly thank the boy by giving him a free balloon.

At first no-one buys a balloon at the expensive price but I have created a new niche and positioned it in the vertical marketplace, not where the main stream traffic is, not where the animals lovers are, and not where the thrill seekers are, but I have a position next to a landmark thats easy to find and with no competition around. I will easily own my niche.

The boy spends the rest of the day ignoring the festival and playing with his balloon. Everybody asks his mum and dad ..."where did you get that balloon!" Not just any balloon ...That Remarkable Balloon. The answer is by the Giant Giraffe south of here, look for the clown. As long as I stay at that location I will make $5,000 dollars!
-----------------------------------------------------

So how did a vertical exploration help?

A vertical exploration allows you to look above and below potential marketplaces to find the best location to position yourself. If I was selling normal, cheap balloons in unlimited supply then I would have chosen to set up at the heart of the 'parents with children traffic' as they enter the children's areas, before they get bombarded with options.

"Vertical Marketing makes me very smart, very fast ...before I start making decisions"

Lets say I want to get one small message out to the internet marketing world.

Here is the message:

Vertical Marketing:
"If you are in the business of advertising and marketing you are using an outdated model that is 6 months old, this is killing your profits! Get a current view of your market every month and use this report to inspire the best marketing strategies you will ever have ...Order your vertical marketing report here!"

Lets say I have ordered my 1st report on the phrase "vertical marketing" and I am going to use this to position my message in the market place.

A first glance at the report reveals what markets are above me!

Business
Marketing
Advertising

These are the very broad markets at the top of the tree above me, this like seeing which parent/parents I belong too. but in the case of Business, Marketing and Advertising they are more like grand parents.

Lets look further down but still above my topic / theme:

Market Research
Sales Marketing
Business to Business
Search Engine Optimization
Internet Marketing
Search Engine Marketing
Marketing Strategies
Business Marketing

These are my real parents and I can choose to be related to all of them or just a few.
If they were magazine titles, which one would I most like my message to appear in?
If they were conferences, which one would I most like to speak at?

You will notice that none of the markets above me contain the word vertical, this could be a good reason to zoom back upwards and get a report on the word 'Vertical' to check what are the most popular markets underneath that word. But for now my report does show me whats around and next to my topic of "Vertical Marketing":

Vertical Marketing System
Horizontal Marketing

These are my brothers.

Finally I can see whats below me and what should be included in the conversation:

Vertical Marketing Strategy
A Vertical Marketing Plan
A Vertical Marketing Network
Contractual Vertical Marketing
Corporate Vertical Marketing

Lastly I may be able to spot markets that are only remotely related, but they may even be better than my relevant choices, they could even cause me to change my overall approach, topic and message:

Market Plan
Pay Per Click Marketing
Marketing Master
Marketing Niche
Help Marketing
Strategy Books
Project Marketing
Business Maps
Business Market Research

Each one of these is related to my grandparents but they are more like cousins than brothers. By focusing a website on these small but precise markets I would be creating or servicing a 'niche market' of passionate and attentive readers. If I can create a really interesting conversation and some really remarkable products associated with 'Business Maps' then I could begin some exciting plans to launch online and let the passion and attentiveness of my audience do some of the marketing for me. 'Business Maps' would only receive around 60 clicks per day organically through the search engines, so my success would rely on my ability to research this market and get my small attentive audience to bring in traffic for me.

The more I zoom in and out, float up and down, explore my market vertically ...the more informed and successful I will beat writing my message and getting that message out to as many people as possible in an efficient and profitable way.

This is the Power Of Vertical Marketing!

Technorati Tags: Blogs-money-marketing-million-Tips

How to Dominate an Entire Market - Part 2

noreply@blogger.com (JD) — Fri, 25 Apr 2008 01:32:00 +0000

This is part 2 in this series...

Throwing out the old approach to structuring websites.
Are YOU limiting the conversation around your business or niche.

...Read MORE

The 6 Directions surrounding your Niche Market

I recently worked with a client with an existing website so familiar to the type of websites that most businesses still have.

I call it a 'Closed House', a term I used to use when I was directing stage shows. A closed house simply means that its not open to people off the main street. You can perform these types of shows successfully for years, making great money. Only problem is no one will know you exist and the show itself is not part of the long term publicity campaign of the company. But how does that relate to websites?

My client had a decent enough website that cost well over $1000, but it was simply a brochure site for everything contained with in the business. The business is a Guest House and the web site talked about the different rooms, the old 1920's building, the dining room, the gardens, the rates and all to briefly, talked about the activities available outside of the property. The conversation primarily focused on all the things contained within the business.

So how is this a closed house, when its open to the public?

Quite simply, an open house becomes a closed house when it is:

Not marketed properly
Not in a position of high traffic

How can somebody walk in off the street when there is no street.

On the Internet and more importantly 'Search Engines' this translates to:

How many different ways can I find your website.
How broad a reach do the conversations on your website have.
The words and phrases you use (do they coincide with high traffic search queries).

If you want people to walk in off the street you need to include the street in your conversation.
If you want a lot of people to walk in you need to talk about many streets. You need to open many doors on to a lot of high traffic streets.
Fortunately in cyberspace it is quite possible to have 1 store with 1000 doors all opening up to different streets.

So lets look at a hypothetical business and website "JD's Guest House"...

Step #1 in any business should be market research (often skipped), this asks the question where is your business positioned in the market place. This stage should come well before drafting a business plan.

I like to measure this in 3 dimensions - X, Y and Z

Z = The Vertical Market

Below your niche/business are the subjects contained within its theme.
Above your niche/business are the broader markets and industries that contain your theme.

Y = The Horizontal Market

Around your niche are other niches targeting similar but not identical themes.
These niches are also contained within the same broader markets above you.
The higher you travel vertically the more horizontal markets you will reveal around your self.

X = Time Line

This is the big picture that measures your business over time.
Is your website a static site? Or is your website engaging, interactive and giving people a reason to come back?

Whats your history and heritage?
How old is your business or website?
Is your domain name registered for 1 year or 10 years?
Are you in for the long haul or just catching some current fad?
Is something happening at your business or website?
How many new web-pages have been added to your website?
Can visitors do anything interesting or engaging?
Is there something happening tomorrow or next week?
Are there any deals if I spend now rather than later?
Is there a conversation happening right now or is everything old news.

My clients website (the one I mentioned earlier) only existed below and behind itself. It was missing any understanding of 4 out of 6 directions: Above, Left/Right and Forward.

It simply discussed:

Below - The subjects within itself. Its features, benefits, products and services.
Behind - It briefly touched on its history and the website was in itself still part of that history. Frozen in the time when it was first created, two years ago.

Rather than focus on my clients website I will continue to use the hypothetical "JD's Guest House" as an example throughout this series and align it at the same position as my clients old website and business.

In Part 3, 4 and 5 of this series I will expand the vision of "JD's Guest House" to uncover and include all 6 directions and accurately identify its position within the market place and the world wide web.

...continued in part 3
How to Dominate an Entire Market - Part 3

Technorati Tags: Niche-Market-marketing-niche marketing-Business

How To Dominate An Entire Market

noreply@blogger.com (JD) — Fri, 11 Apr 2008 08:00:00 +0000

This is part one on how to dominate an entire market, product and audience"

This takes 'Owning a Niche' to a whole new level.
At the end of this Blog Post Series you will be drawing up plans to own your niche, its market and every semantic niche associated with the The Big 3

...Read MORE

The Big 3

There are only 3 elements needed to make money fast online.

Traffic
Get some attention.
Conversions
Give them something the need/want.
Money
They give you money in return.

Lets put it another way.

Traffic
Eyeballs surfing the web.
Webpage
Capture their attention with a web-page/ad.
Checkout
Direct them towards a checkout.

So what actually happens?

Search Query
Someone enters a search query into a Search Engine.
Relevant Quality Copy
Your web-page or ad appears on that Search Engine Result Page (SERP)
Affiliate or Own Sales
You sell them a solution to their current problem, if not your own then a provider that will pay you a commission for a sale.

Its a simple formula!

Pain / Problem
It all starts with someone who has a pain, problem, obstacle or desire.
Solution
Your job is to do the research for then and find a good solution.
Product or Service
It all ends with a product or service.

Lets see that one more time!

Traffic - Search Queries - Pains - Problems
Conversions - Webpage - Relevant Quality Copy - Solutions
Money - Checkouts - Sales - Affiliate Commissions - Products - Services

Now for the tricky bit ...The formula becomes 1 - 3 - 2
> Identifying the Pain(1)
> Identify the Solution(2)
You can actually place anything in
between with good sales copy/ads
> Align the Product(3)

Draw out there pain
Tell them the solution
Align a product in between...
Hype the Benefits

Example A - Coca Cola

Pain = "I'm not cool and I got no cool friends."
Solution = Get active and spend time playing at the beach and be a fun guy
Product = Coca Cola

Does the product actually provide the solution? - No
Does the product actually relieve the pain? - No (well not since they took the cocaine out)
Does it Sell Products? - Hell yeah

Example B - Exercise Machine

Pain = I look and feel like crap because I am over weight and unfit.
Solution = Get active while I watch TV.
Product = Ab Pro King, Portable treadmill or some other contraption.

Do the machines work? - 80% of the time they end up under the bed or in the garage because people have other problems, no time, no motivation, no commitment and bad habits.
Does it sell products - Yes but they often end up in the hard rubbish.

Example C - "The Make Money Online Secret" - Ebook

Pain = Frustrated and need to make some of the money back that I have spent trying to learn internet marketing for the past year.
Solution = A simple secret 7 step formula that requires very little work.
Product = "7 Simple Steps To $10,000 a Week"

Does it Work - 1% of the time maybe. But only if you read it, act on it, develop all required skills that you are missing and work at it without distraction from other Magic Genie Opportunities.
Does it sell products - Thats how they are actually making $10,000 a week :)

Luckily there is a free way to learn everything about how to make money online.

BTW - there is a #4 which is get them hooked, addicted, or passionate and coming back for more.

...this article is continued in part 2
How to Dominate an Entire Market - Part 2

Technorati Tags: Own-Your Niche-Market-Own Niche-Own Market

need money

noreply@blogger.com (JD) — Wed, 26 Mar 2008 06:05:00 +0000

Free Advice For Those Needing Money
Getting a lot of calls for help from people with desperation in their voice. I know because I have been there ...So if you need money here is some free advice from someone who has been there and turned it around.

...Read MORE

WARNING: If you are trying to learn how to make money online? Desperation is a state of mind that will prove to be counter productive and even financially fatal.

ADVICE: Developing an attitude of abundance my seem like BS at first but Not Needing Anything is what attracts people, success and money to you! Desperation will make them run a mile!

For those that are needing cash ASAP

I first turned to Internet Marketing needing money urgently and fell for all the "Buy my secret to $1000 a day" Sales Pitches, thinking all I had to do was own the secret and my troubles would be over. Opportunity addiction is very real and I highly recommend that rather than buy into these 'make money online fast' opportunities you first learn exactly how they nearly motivated you to want to part with your money, thus becoming immune to opportunity addiction and developing your own marketing skills at the same time. There is no magic genie, money parts hands on the basis of perceived and actual value.

But ... you need money now!
So! what can you do fast with guaranteed results.

The Quick Cash Solution

You know those boxes in storage that you have not look in for at least 3 years. You obviously don't need whats in them you need money.

Sell your clutter! Walk around the house and start piling up everything that you can start listing on Ebay. Be ruthless! Your entire life will feel lighter for it!

"After one of the low points of my financial and physical illness. I cleared my double garage and filled it to the ceiling with items to sell. Most of the items I had been carrying around with me for 10 years and never used."

For those needing money urgently this is the fastest and safest way to make some cash.

Liberate yourself!!! Some guy will pay YOU to allow him to come and take YOUR junk away. Why ...because he doesn't NEED the money and you did a good job raising its perceived value.

Making money is not your fastest solution, there is something better!

Need Money? Reduce Your Expenses First.

Your bills are killing you!

Get up right now and turn off some lights.
Put your hot water on a lower setting and turn it to 'vacation' if you won't be around for a few days.
Don't drive when you can walk.
You will get cheaper phone calls and text messages using Skype than many phone plans.
Write up a weekly meal plan and buy only what you need.
Drink water and green tea.

"I have had plenty of days where it was coins I needed just to survive for a few days. Coins I had wasted on compulsive wants, the week before."

Need Money? Put your debts on hold first.

Communicate, Communicate and Communicate!
The last things a creditor wants is to be in the dark - they will assume the worse - so give them a call. If you have no money or major assets there is nothing they can do to you ...especially if you are the one making the effort to communicate with them. Ring your creditors and explain that your financial needs are greater than theirs. Ask what they can do for you because you're the one needing financial support. Ring them everyday, be the one that is hounding them. Ask your credit card company for a better rate. You will be surprised what concessions are available across all your creditors if you ask ...don't ask and of course they wont tell you!

Need Money? Change Your Lifestyle First.

This is about simplifying your life, changing your habits for a better life!

Write down all the things you bought last week but did not need. Is it a long list?

"Denial ain't just a river in Egypt." - Mark Twain

Head to a park for some R&R rather than places where money changes hands (avoid temptation)

Turn your life upside down. Be the one chasing your creditors and raise your perceived value so that people hunt you down to give you money! Do not fear loss - remember this is an attitude that will attract people, money and success to you like a magnet!

Still Needing More Money?

Ok so you have:

Listed all your stuff on Ebay
(and then gone round again being even more ruthless)
Reduced your expenses
Put your debts on hold
Changed your lifestyle and attitude

Now your needing some EXTRA cash.

First lets just change your attitude one more time by rephrasing that.

You have finally realized how valuable you are to others but your services and time are not cheap!

Perfect ..Now your ready to build a million dollar a year online business.

STEP #1 - A Free Money Making Website Demo

If you feel you still need cash fast consider selling your time on freelancer sites like

Elance.com
Allfreelancework.com
Guru.com

If you feel you need professional help I suggest finding a 'Free Financial Needs Analysis' in your region.

Technorati Tags: need money-need-money-need cash-needing money

A Checklist To Help Find Niche Markets

noreply@blogger.com (JD) — Tue, 25 Mar 2008 03:48:00 +0000

Once you have your list of ~1000 key phrases associated with a broad market use the following checklist to narrow down your top 100.

...Read MORE

JD's - How To Find Niche Markets - Checklist

Start by looking for a keyword/key-phrase to build your site THEME around
I am already staring at a spread sheet of 1000+ key-phrases related to my Broad Niche now.

Pick a small niche sized market.
One that has between 10,000 and 15,000 competing websites (results on a Search Engine Results Page).
- The bigger targets are possible to dominate over longer periods of time, whereas faster results are important for your confidence and commitment.
Pick a key-phrase that people are searching for.
One that has a steady stream of organic (search engine) traffic?
- Keep in mind this is just the main targeted key-phrase, you will also want to target a wide net of phrases (CATEGORIES and ARTICLE titles) each bringing in its own traffic.
- With niches around this size estimate traffic:
  - over 1000 per day are Diamonds
  - over 500 per day are Gold
  - over 100 per day are Silver
  - over 10 per day are Bronze
Is there any money in the niche?
- You can do this manually by:
  - Looking at the number of Google Ads that appear with the keyphrase as the search query.
  - Using the Free Adwords - Keyword Tool
  - Running a mock Adwords campaign
- If you used my $8 dollar service, the 'Adwords Cost' column shows the highest bid for that keyword by advertisers...
  - Anything over $1 is great, over $5 is Awesome and once I have stumbled across a niche paying ~$30 and over 20 categories for the site were paying ~$20 so I built a site for it designed to just to make money off the Adsense (placing Google Ads on my site).
What are the readers looking for?
- Once you have narrowed your list down to 100 using the above 3 - Low Competition, Traffic and Money - its time to take each keyword or phrase and copy it across to the Google Search Engine. What products, formats and assets are attached to the niche?
  - Create a new column and just summarize this in one or two words.
  - Amongst my shortlist for 'weight loss' I found Diets, Diets and Information, Workout DVDs, Ebooks, Ebooks and Information, Exercises and Information, Freebies, Over counter style products, Patches, Pills, Supplements and Diets, Supplements and Recipes, Tools and Accessories, Healthy Solutions and Local Businesses.
What will be expected of you?
Again this is a matter of looking at the top ranking sites for each key-phrase and looking at what kind of site you will be expected to provide to that market.
- What kind of research work you will have to do
- What kind of information you will have to provide
  - A directory of local businesses
  - Well researched information
  - Buy and review every product
Do you want to work hard or easy?
Will you have to continually work on the site?
Can you just work for 3 months then relax a bit?
How can you monetize each niche
Are there any affiliate products you can sell or will you have to rely on Adsense and sponsorship?
- Add one of the following after your keyphrase:
  - Affiliate
  - Affiliate program
  - Affiliates
- Search on Google for "affiliate programs directory" and then search amongst a few of those site.
- Take a look on Clickbank.com - CJ.com - Linkshare.com
I keep records of everything you find and also note the cookie expiry and % of commissions
Calculate the earning potential of each niche.
Lastly come up with a quick and dirty formula to calculate the daily potential of the top ten niches.
My formula assumes you will do the 3 months work to get ranked for your keywords on 3 levels - Main Page - Categories - Articles - and you will convert 2% of your visitors into a sale.
Based on a 15 page website of one main page, three categories and three articles under each category + two pages for those really useful resources like charts and tools.

A = Estimated traffic of your broadest targeted keyword/phrase (main page)
B = ¼ of A (represent your keyword targeted categories)
C = ¼ of B (represents your keyword targeted articles )
D = Average commission on an affiliate sale

Potential = ( ( A + ( B x 3 ) + ( C x 9 ) ) x 2% ) x D )

Example:
- A = 300
- D =$20
- Potential = ( ( 300 + ( 75 x 3 ) + ( 18.75 x 9 ) ) x 2% ) x $20 )
- Potential = ( ( 300 + 225 + 168.75 ) x 2% ) x $20 )
- Potential = ( 693.75 x 2% ) x $20 )
- Potential = ~14 x $20
- Potential = $280 per day

So to sum up:

SIZE = Pick a small niche sized market.
TRAFFIC = Pick a key-phrase that people are searching for.
MONEY = Is there any money in the niche?
NEEDS = What are the readers looking for?
EXPECTATIONS = What will be expected of you?
MONETIZE = How can you monetize each niche
POTENTIAL = Calculate the earning potential of each niche.

Technorati Tags: niche markets-niche-traffic-money-monetize

How To Find a Niche Market

noreply@blogger.com (JD) — Mon, 24 Mar 2008 02:41:00 +0000

Found 100 Hot niches amongst 1300

What makes a hot niche?
How to find the best niche market.

...Read MORE

This is part of my free - "Making Money Website WALK-THROUGH"

I am exploring the lucrative 'Weight Loss' market to find a hot niche market to 'possibly' focus the walk-through on.

I will continue to explore other broad markets that I feel I can write about or at least ones that will maintain my interest.

For now lets try and find a niche market in the 'Weight Loss' market.

Firstly I cheated and used a $300 dollar a month tool to get 1300 keywords within the massive "weight loss" market. If you would like a list for your market I have a reduced service at the moment "find ~1000 niche markets for $8"

Without a tool like this I would have had to spend weeks swiping meta tags, categories and keywords from the top sites ranking for weight loss and every new key-phrase that I discovered ...and resort to limited free keyword tools like overture.

Then ...I would have to manually gather data on each key-phrase (estimated traffic, adwords bid price, number of competing websites)

So lets assume:
- You have spent two weeks compiling a list by hand.
- Or you have received your list of 1000+ keywords using my service.

Now! ...How to find a niche market worth your time?

Lets look at that question again "find a niche market worth your time"

The best internet marketers will not rush the process of finding a lucrative niche because it is the main decision that will set limits on the amount of money they can earn in that niche.

Here's my "How To Find Niche Markets" - Checklist

Technorati Tags: how to find a niche market-niche market-niche marketing-niche-website

Keyword List Service

noreply@blogger.com (JD) — Wed, 19 Mar 2008 15:21:00 +0000

Provide a keyword/phrase and get a list of ~1000 keyphrases
Pay just $8 USD and find the gold in any niche market
Data provided on Related Keywords, Traffic, Money, Size, # of Competing Websites plus how Relevant and Important each keyword is to the original.

...Read MORE

What you get:
Based on your supplied Keyword, Keyphrase, Market or Niche for just $8 USD

A list of ~1000+ related keywords
5 columns of data to get you ranked across the whole net of word, phrases and longtails.
- TRAFFIC - Estimated clicks per day
- MONEY - Maximum Pay-Per-Click bid on Adwords
- COMPETITION - Number of competing websites
- VERTICAL POSITION - Broader or narrower market than original phrase
- RELEVANCY - (%) How important and relevant each phrase is to the parent.
The 5 most relevant and important phrases will be marked in case you are creating a highly themed website (highly recommended).
Delivered by email within 2-4 days as a .csv file
(optionally it can be uploaded to Google docs and shared)

What do you need to do:

Pay just $8 by Paypal, Credit Card or Bank Account
Provide the keyword / keyphrase you wish to explore
- Email 1to1million 'at' gmail.com or wait for me to contact you
Any queries?
- Send me an email 1to1million 'at' gmail.com
- Contact me on Twitter

Technorati Tags: Keyword-List-Keyword Lists-Keyword research-SEO

How to build a Money Making Website

noreply@blogger.com (JD) — Tue, 18 Mar 2008 16:04:00 +0000

Complete step-by-step walk-through with live real time examples as I guide you through the whole process of building a money making website that will make an online income with little effort once it is set up!

...Read MORE

Hi folks,

Here is something really exciting for you!

How would you like a Making Money Package?

In a few weeks I officially launch my...
A Money Making Website Walkthrough

This will be a step-by-step guide for YOU to create a Money Making Website.

"My Money Making Website Guide will include a Real Time Live Example"

I make money on my website, my niche website outside of the "Make Money Online" market!

You will get total transparency and access to all the information you will need duplicate this process from choosing a profitable niche to getting your money making website up and profiting.

This will not be some 'Earn Money Stuffing Envelopes' career or time consuming blog that earns $5 a month in Adsense Revenue.

This is not a Don Lapre 'making money' infomercial because I ain't selling you anything!

Once you do the initial research this is Easy Money ...There are kids making money with this proven system. In fact my lazy 13 year old has a money making website.

I am going to show you:

How to make money with a website
Earn money from a website that already exists
How to make money with your website

Once set up this will be an automated money making website.
There will be 3 ways to follow me as I make money from a website created specifically so that you can learn by watching a live real time example!

Twitter - The process has already begun and Twitter.com will give you the chance to watch each task as it happens live and also interact, influence and ask questions.
Yoo Make Money Online - A more formal documentation of the process will be logged on yoomakemoneyonline.com - Q&A via comments plus advanced tips will be restricted to members of my email list!
1to1million.com - Upon completion the detailed step-by-step guide will be packaged and available in a format you can work through in your own time. Please note that this document will be free for existing members of my email list...

Opt-in at the top right of this page!

Once I have settled on a niche to target using Twitter (follow it now) the actual walk-through will launch in early Feb 2007.

Don't miss it ..It will be 100% free quality information you can build a lucrative new business on!

And now for the real bombshell - Upon completion I will be giving this away to one of my lucky email list subscribers!

So if you want a free money making web site ...Opt-in now!

Technorati Tags: How to-build-money-making-website-money making website