Digital Backchat

Creating Twitter Content for Social Media – What do I Tweet?

Sandy Adam — Tue, 18 Oct 2011 16:42:38 +0000

One of the reasons for using Twitter might be to promote your business. But it should be inviting not invasive. I recommend that you limit direct advertisement tweets to 10-15%. People are using Twitter to communicate, gather information and interact with others. … Continue reading →

Start with a Social Media Strategy

Sandy Adam — Tue, 11 Oct 2011 21:05:47 +0000

When working with new clients, they often think you need to spend a substantial part of your day tweeting or posting on social sites. What you do need to do is start with a social media strategy. A Strategic Approach … Continue reading →

Twitter – Where does a business start?

Sandy Adam — Sat, 08 Oct 2011 22:48:51 +0000

I don’t have enough fingers and toes to count the number of times I’ve heard business people say “What’s the point of Twitter?” Usually I’ll hear that followed up with things like “why do I care what you had to … Continue reading →

RIP Steve Jobs

Sandy Adam — Thu, 06 Oct 2011 16:50:10 +0000

The world mourns the loss of a visionary. There are so many of us that have stories to share of how Apple changed our lives. Here’s mine. My father introduced me to Apple products back in the mid-70′s. He knew … Continue reading →

SSL for Facebook Fan Pages

Sandy Adam — Sun, 25 Sep 2011 16:12:24 +0000

Facebook has been announcing a lot of new changes this week. The latest is that SSL (Secured Socket Layer) will be required for Fan Pages effective October 1, 2011. According to Facebook: As the web evolves, expectations around security change. … Continue reading →