24 hour blend

RIP Diet Coke (1983-2010)

Tim Christy — 2010-05-06T11:46:06-07:00

Diet Coke passed away from injuries sustained from a Streetcar accident today, May 6, 2010, at age of 27 years old. Diet Coke was born in a small town somewhere in the US. Diet Coke is survived by his parents,...

Where you least expect it...

Danielle Whetstine — 2010-03-14T17:22:51-07:00

Mini Cooper ad campaigns have not only garnered abundant praise from the advertising industry, they have also helped contribute to a successful start for a new product in a crowded category. Agency Butler, Shine, Stern, & Partners went above and...

OK Go all ready

Shane Parsons — 2010-03-14T16:46:02-07:00

Grammy-winning Chicago rock band OK Go were made famous for their creatively choreographed viral music video Here It Goes Again, in which the band members "dance" by moving between multiple moving treadmills. With over 50 million views since its debut,...

Glee: Music, Meet Television

Rjd — 2010-03-14T16:20:21-07:00

When a TV show's soundtrack reaches the top of iTunes' charts, with some of the singles becoming the most downloaded songs of the week, you would assume that show would be American Idol. Well, you would be wrong! The TV...

At the right place at the right time...

Ashley Brewer — 2010-03-13T18:36:40-08:00

I'm almost positive that everyone loves free things. Especially if that free thing is an airline ticket. JetBlue Airlines celebrated its 10th Anniversary all day on March 10th in New York City, specifically Manhattan. Lucky New Yorkers (still unclear how...

Sprite Hits Refresh

Kari Davis — 2010-03-13T17:57:50-08:00

For its first campaign in four years, Sprite is now creating TV spots, print ads, and social media applications that offer up the new and improved tag line, "Sprite. The Spark." In its first TV spot, Sprite showcases hip-hop artist...

It was more than you imagined...

Léa Chauliac — 2010-03-06T14:22:24-08:00

The "coolfind" I'm going to talk about is not that new since it's a campaign launched in September 2009. But since I've heard of it, I haven't found anything "cooler." The HBO's Imagine campaign was launched and created by BBDO...

Milk makes you stronger

David Vierra — 2010-03-06T13:48:41-08:00

You’re looking at a milk ad for Meiji. Meiji is a large Japanese dairy with a presence across Asia. The company also extends its reach past simple dairy products to things such as sports drinks and pizza. In this ad,...

The Keeper of Racial Harmony

Yee Leng Yap — 2010-03-06T13:22:10-08:00

Growing up in Malaysia has taught me the meaning of living in harmony. Malaysia consists of three main ethnicities, namely Chinese, Indian, and Malays. Despite our many differences, we grew up learning and embracing each others' culture since we achieved...

Even Wars Have Laws: Promoting The International Humanitarian Law

Rob Macy — 2010-03-06T12:57:01-08:00

The Australian Red Cross has launched a new advertising campaign, Even Wars Have Laws, through the Fuel Agency to better educate and increase awareness of the International Humanitarian Law in Australia. The International Humanitarian Law, also known as the laws...

Imitation, Sincerest Form of Flattery?

Peter Ward — 2010-02-28T15:52:10-08:00

Steve Nash, the two-time NBA MVP, has made a splash in the viral world, but not for his court vision or fancy passes. Nash (pictured below), who is becoming the most recognizable face of Canada (slowing surpassing Gretzky) is the...

Avatarize Yourself

Juan Nino — 2010-02-27T15:55:23-08:00

In my opinion, the movie Avatar was a great hit because of the way the Na'vi lived in connection with their plants (Pandora); they were as green as green can get. I am sure there were a lot of viewers...

The Man Your Man Could Smell Like

Lauren Crow — 2010-02-27T15:35:32-08:00

The "Coolfind" Old Spice is a brand that has been around for over 70 years. Traditionally, Old Spice's campaigns have tried to create an image of the brand as being a "manly man's" product. In 1990, P&G purchased Old Spice...

Dodge stereotyping the male ego

Marcus Degrazia — 2010-02-27T14:51:34-08:00

I watched the Super Bowl this year, as did millions of other people. They all voted on the funniest ad, which one was the best, etc. But the one ad that caught my attention was Dodge Charger's ad, "MAN'S LAST...

Edit your photos with just a touch of your finger

Brittany Irwin — 2010-02-27T13:58:41-08:00

While looking around on many different advertising blogs, I was able to find something that I truly thought was a "coolfind". This "coolfind" is a campaign by Nikon highlighting the new touch screen technology it uses in its cameras. The...

Wal-Mart becoming cooler?

Tim Christy — 2010-02-27T12:46:14-08:00

A member of my e-marketing class recently blogged about Wal-Mart's recent advertising efforts. Perhaps gone are the days of that annoying smiley-face, slashing prices, hack-of-an-ad-trade-character thing the discount retailer used for so long. Then again, these latest efforts seem strategically...

"I Love My Ducks"

Haley Ferguson — 2010-02-20T18:48:43-08:00

My "coolfind" is the video made by three University of Oregon students that turned into a ridiculously popular viral campaign... and all on accident! The students made the video for fun to stir up more excitement for the well-known Civil...

Who wears Aderans?

Jun Asami — 2010-02-20T18:18:20-08:00

Aderans, a Japanese company that sells wigs for men and women, launched an advertising campaign in Japan in January 2010. The campaign, titled, "Who wears Aderans?" has gotten huge attention from Japanese audiences. The purpose of this campaign was to...

JanSport Uses Music to Connect with Consumers

Megan Poole — 2010-02-20T17:38:35-08:00

Back in 2008, JanSport started looking for ways to differentiate itself from the competition and a way to connect with consumers. Using insights gained about its consumers and its brand, JanSport launched a series of music-related marketing efforts in 2009....

No not chugg, but Chegg!

Denise Mejia — 2010-02-20T17:17:20-08:00

Chegg.com wants you to give your school bookstore "the bird". Instead of buying your text books, why not rent them! Chegg is somewhat of a new service that lets students rent their textbooks online. A couple days after ordering, you...