Posted on: February 8th, 2013 by Sharif Ewees
The website host is the physical computer on which your website lives. Site visitors access the server by way of your domain name, and the hosting server provides access to your pages and files. There are numerous variations of hosting servers and hosting plans, and your choice is dependent on numerous factors: Shared Server, Virtual.. read more
Posted on: February 1st, 2013 by Sharif Ewees
In its simplest terms, domain names are purchased from a domain registrar, an accredited organization that manages domain registration. They will then park the domain or point it to your hosting server (more on this next week). As the public-facing address for your website, it is important that your organization maintains complete ownership of your domain.. read more
Posted on: January 25th, 2013 by Sharif Ewees
So, now that’s you’ve figured out your target audience and decided what you want them to do, let’s put it all together. By combining your audience and your conversion goal, you can come up with a one sentence summary – a website thesis statement, if you will – that can help you make informed decisions about your site. So.. read more
Posted on: January 18th, 2013 by Sharif Ewees
So, now that you know your target audience, what is it that you want them to do? It is ideal to think of one action you want your website’s visitors users to take. That way, you can design and build your website to facilitate that action, and you can determine success by measuring how many.. read more
Posted on: January 11th, 2013 by Sharif Ewees
The first step in planning your website is knowing your audience. We went into more depth in an earlier post, but in a nutshell… who is your ideal customer? Pull together as much information as you can about this ideal customer… gender, income, education level, tech-savviness, and so on. What do they like? Where do they hang out?.. read more
Posted on: January 4th, 2013 by Sharif Ewees
“9 ways to improve the 13 aspects of your online presence using 8 technology trends for 2013 in 3 easy steps!” We’ve all seen this style of blog post… they’re referred to a list post or, a little disconcertingly, a “listicle“. Proponents will tell you that online readers only glance at articles, and that a list structure.. read more
Posted on: November 27th, 2012 by Sharif Ewees
Our attorney, Chris Gatewood of Threshold Counsel, sent out an email recently about the importance of a bulletproof Terms of Service document for your website, especially those sites with a transactional or eCommerce component. We wanted to share his advice with our readers, with his permission, of course! From Chris: [Terms of Service] is a quick legal.. read more
Posted on: July 5th, 2012 by Sharif Ewees
Back in 2005, I enjoyed a three-day 4th of July weekend, woke up early on Tuesday, July 5th, and started this company. Granted, the groundwork had been laid months earlier. I’d been freelancing in the evenings and weekends, networking whenever and wherever possible, and working out the details of an arrangement with my employer, who.. read more
Posted on: June 5th, 2012 by Sharif Ewees
We’re off to the Less Money conference! (Yeah, that’s a pretty inauspicious name for a business event, until you realize it’s run by the founders of Less Everything and Less Accounting.) Not quite a web conference, not quite a business conference… it’s a web business conference. And we’re headed there to put a little polish on the.. read more
Posted on: May 10th, 2012 by Sharif Ewees
Business has been booming over the last few months and we’re looking for a WordPress developer to help out with some upcoming projects. The developer’s role will be: Install, configure and manage WordPress installations Code standards-compliant, semantic HTML and CSS based on provided designs Create custom WordPress themes based on those designs Build out complete sites using.. read more