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		<title>Product Of The Week: Hanyul Yuja Brightening 2-in-1 Mask To Foam Cleanser</title>
		<link>https://29secrets.com/beauty/product-of-the-week-hanyul-yuja-brightening-2-in-1-mask-to-foam-cleanser/</link>
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		<dc:creator><![CDATA[Adriana Ermter]]></dc:creator>
		<pubDate>Fri, 12 Jun 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[Beauty]]></category>
		<category><![CDATA[Product Of The Week]]></category>
		<category><![CDATA[Hanyul]]></category>
		<category><![CDATA[top story]]></category>
		<category><![CDATA[topstory]]></category>
		<guid isPermaLink="false">https://29secrets.com/?p=415050</guid>

					<description><![CDATA[<p>This innovative Korean skincare hybrid transforms from a brightening treatment mask into a foaming cleanser, helping boost radiance, smooth texture and simplify your routine.</p>
<p>The post <a href="https://29secrets.com/beauty/product-of-the-week-hanyul-yuja-brightening-2-in-1-mask-to-foam-cleanser/">Product Of The Week: Hanyul Yuja Brightening 2-in-1 Mask To Foam Cleanser</a> appeared first on <a href="https://29secrets.com">29Secrets</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Pretty confident we all agree that Korean skincare has mastered the art of balancing innovation with tradition. And honestly, we didn’t think it could get any better. Like, how do you top sheet masks, glass skin and overnight collagen sleep masks? Turns out you can or at least Hanyul can and has with its new Yuja Brightening 2-in-1 Mask to Foam Cleanser.</p>



<p>Part brightening mask, part daily cleanser, this product’s multitasking formula smooths, clarifies and revives our dull-looking skin. Star ingredient, vitamin-C-rich yuja citrus fruit brightens uneven skin tone and boosts radiance. Niacinamide and glutathione work alongside it to visibly even our complexion and improve clarity, while seven types of ceramides and five forms of hyaluronic acid help keep skin hydrated, soft and comfortably balanced. Then there’s the exfoliating blend: yuja seed powder plus exfoliating acids LHA, AHA and PHA that gently buff away dead skin cells to improve texture and glow without a hint of harshness.</p>



<p>But what we love most it the products innovative capacity to function as both a mask and as a cleanser. Applied onto clean dry skin, it works like a treatment mask, giving the active ingredients time to soften buildup and refresh our complexion. Add water and it transforms into a rich, cushiony foam cleanser that removes everything from sunscreen and makeup to the day’s dirt and grime. Suitable for all skin types, it can be used daily as a cleanser or two to three times weekly as a mask treatment.</p><div id="secre-article-bb2" class="secre-article-3rd-para secre-entity-placement" style="margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;"><div id='div-gpt-ad-1776104500566-0' style='min-width:300px;min-height:250px;'>
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<p>Housed in a soft squeeze tube, the formula is hygienic, travel-friendly and easy to dispense without wasting product—another nod to the Korean brand’s efficacy. Have to say: we’re more than impressed. Hanyul is changing not only how our skin looks, but how we approach caring for it.&nbsp;</p>



<p><a href="https://int.hanyul.com/" target="_blank" rel="noreferrer noopener">Hanyul</a> Yuja Brightening 2-in-1 Mask to Foam Cleanser, $30 for 120 ml, available at <a href="https://www.sephora.com/ca/en/product/hanyul-yuja-brightening-2-in-1-mask-to-foam-cleanser-with-vitamin-c-niacinamide-P521640" target="_blank" rel="noreferrer noopener">Sephora</a>.</p>
<p>The post <a href="https://29secrets.com/beauty/product-of-the-week-hanyul-yuja-brightening-2-in-1-mask-to-foam-cleanser/">Product Of The Week: Hanyul Yuja Brightening 2-in-1 Mask To Foam Cleanser</a> appeared first on <a href="https://29secrets.com">29Secrets</a>.</p>
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		<item>
		<title>Why We Can&#8217;t Stop Watching &#8216;Off Campus&#8217;</title>
		<link>https://29secrets.com/pop-culture/why-we-cant-stop-watching-off-campus/</link>
					<comments>https://29secrets.com/pop-culture/why-we-cant-stop-watching-off-campus/#respond</comments>
		
		<dc:creator><![CDATA[Alison McGill]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Amazon Prime Video]]></category>
		<category><![CDATA[Heated Rivalry]]></category>
		<category><![CDATA[Off Campus]]></category>
		<category><![CDATA[top story]]></category>
		<category><![CDATA[topstory]]></category>
		<guid isPermaLink="false">https://29secrets.com/?p=415102</guid>

					<description><![CDATA[<p>It’s about so much more than the abs, but that’s a big part of it.</p>
<p>The post <a href="https://29secrets.com/pop-culture/why-we-cant-stop-watching-off-campus/">Why We Can&#8217;t Stop Watching &#8216;Off Campus&#8217;</a> appeared first on <a href="https://29secrets.com">29Secrets</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>By Alison McGill</p>



<p>This show currently has a chokehold on me, and according to my texts, DMs, and IG algorithm, I am most definitely not alone.&nbsp;</p>



<p>Sexy hockey shows are the breakout hit of 2026. With the news that Season 2 of&nbsp;<a href="https://29secrets.com/pop-culture/here-are-15-heated-rivalry-filming-locations-to-visit-in-ontario/"><em>Heated Rivalry</em></a>&nbsp;won’t drop until April of next year,&nbsp;<em>Off Campus</em>&nbsp;is more than filling the off-season void. The eight-episode series, based on Toronto author Elle Kennedy’s bestselling book series, dropped on Amazon Prime Video on May 13<sup>th</sup>.&nbsp;<em>Off Campus</em>&nbsp;quickly became the streamer’s No. 1 and still sits at the top of the charts a month later and is only gaining momentum thanks to a massive viral buzz and rewatches.</p><div id="secre-article-bb2" class="secre-article-3rd-para secre-entity-placement" style="margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;"><div id='div-gpt-ad-1776104500566-0' style='min-width:300px;min-height:250px;'>
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<p>What is it about this university era, steamy student romance that has millions of multi-generational viewers obsessed? There’s a lot to unpack here.&nbsp;</p>



<p>At the heart of the series is the meet cute of introverted music major Hanna Wells (Ella Bright) and all-star hockey player Garrett Graham (Belmont Cameli), both studying at the fictional Briar University. A tutoring arrangement is the spark that brings them together as lovers and there’s plenty of&nbsp;<a href="https://29secrets.com/pop-culture/4-films-to-watch-before-you-see-wuthering-heights/">yearning</a>, which is another thing 2026 can’t seem to get enough of. While yes, the sex (and the abs) is definitely selling this series, it’s only part of the equation.</p>



<figure class="wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe title="Off Campus S1 - Official Trailer | Prime Video" width="800" height="450" src="https://www.youtube.com/embed/wAozjf2frxw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<p>I tapped my own multi-gen circle of girlfriends to ask them what is it about this show that hits differently? Teen coming of age rom-com-drams are certainly not a new genre, but this one feels like a reinvention.</p>



<p>My friend Ash says for her, the show nails the nostalgia of campus life, and the way that moment in time brings people together. “There’s something really refreshing about a show that feels this fun, familiar, and easy to love in a way that makes me feel like I&#8217;m back in university.&nbsp;I also love that this show takes me back to 2000s TV culture when everyone was watching the same show. This is a huge part of the joy. I’ve loved being able to talk about it with friends across the country, in my group chats, and with coworkers—I have one who is on her fourth rewatch. The music is another moment for me.”</p>



<p>The&nbsp;<em>Off Campus</em>&nbsp;<a href="https://29secrets.com/pop-culture/heres-every-song-from-love-story-john-f-kennedy-jr-carolyn-bessette/">soundtrack</a>&nbsp;is a seamless blend of old and new bangers (tracks from Billy Idol, Warrant, The Cardigans, G Flip, Jennifer Lopez, The Beaches, Kid LAROI, ROLE MODEL, and The Hives are just a few stars in a long list of standouts), which my friend Rosie says gives it a modern, spicey edge.</p>



<p>“This show is pure ‘90s vibe, and the chemistry between the characters, the banter, and the soundtrack all create an amazing feel for a time when romance, and life, felt a little less curated,” she shared with me on an after-dinner-text I took right before watching episode six (it’s a sizzler, IYKYK). “I read the books years ago and they are fun, addictive reads which have translated well on to the screen.”</p>



<figure class="wp-block-image aligncenter size-full"><img fetchpriority="high" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/Why-We-Cant-Stop-Watching-Off-Campus-2.jpg" alt="Why We Can't Stop Watching &quot;Off Campus&quot;" class="wp-image-415105" srcset="https://29secrets.com/wp-content/uploads/2026/06/Why-We-Cant-Stop-Watching-Off-Campus-2.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/Why-We-Cant-Stop-Watching-Off-Campus-2-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/Why-We-Cant-Stop-Watching-Off-Campus-2-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/Why-We-Cant-Stop-Watching-Off-Campus-2-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/Why-We-Cant-Stop-Watching-Off-Campus-2-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">(All photos courtesy of Amazon Prime Video)</figcaption></figure>



<p>All of these elements have made&nbsp;<em>Off Campus</em>&nbsp;a comfort show for my friend Anna who says the rewatch vibe feels like the days of watching&nbsp;<em>Dirty Dancing&nbsp;</em>(which makes a cameo appearance in episode five) on repeat. “I love the friendships, the relationships, the university life. That is a time that is so hopeful—there are so many possibilities before the weight of real adult life sets in.”</p>



<p>Another hook is the heavy nostalgia. “There are echoes of everything we grew up on in this show like&nbsp;<em>10 Things I Hate About You</em>,&nbsp;<em>One Tree Hill</em>, screaming &#8216;Dirty Little Secrets&#8217; at a bar,” says my friend Adele. “That familiarity hits different when you&#8217;re watching it as an adult who remembers exactly how those stories and moments made you feel the first time.”</p>



<p>Also, Adele speaks for us all when she points to the perfection of the characters. “They are *perfectly cast* male characters written by women. Elle Kennedy and the show writers created imperfect but emotionally intelligent men navigating university. It&#8217;s doing a lot of heavy lifting and we are not complaining.”</p>



<p>For me,&nbsp;<em>Off Campus</em>&nbsp;is a total package. Great vibes, tunes, friendship goals, iconic nods to big pop culture moments, and outstanding hair. It also delivers a mindful and honest portrayal of relationships (consent, sexual abuse and domestic abuse are real issues which are thoughtfully addressed) which are very obviously shared through the female gaze. This show gives you a contact buzz. In those moments of first love between Hanna and Garrett you can feel the energy and the addiction.</p>



<p>The great news is that Season 2 of&nbsp;<em>Off Campus</em>&nbsp;is already underway. The cast and crew are in Vancouver for pre-production, and the upcoming series will focus on hotties Allie Hayes (Mika Abdalla) and Dean Di Laurentis (Canadian actor Stephen Kalyn) as the central couple. While no release date has been set, we’re guessing it’s a Spring 2027 release, likely just after&nbsp;<em>Heated Rivalry</em>. Until then, we’ll be living the rewatch life.</p>



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<p></p>
<p>The post <a href="https://29secrets.com/pop-culture/why-we-cant-stop-watching-off-campus/">Why We Can&#8217;t Stop Watching &#8216;Off Campus&#8217;</a> appeared first on <a href="https://29secrets.com">29Secrets</a>.</p>
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		<title>&#8216;Drag Race&#8217; Files: What Happened To Tyra Sanchez</title>
		<link>https://29secrets.com/pop-culture/drag-race-files-what-happened-to-tyra-sanchez/</link>
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		<dc:creator><![CDATA[Bianca Guzzo]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 11:00:00 +0000</pubDate>
				<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[drag race]]></category>
		<category><![CDATA[rupaul's drag race]]></category>
		<category><![CDATA[top story]]></category>
		<category><![CDATA[topstory]]></category>
		<category><![CDATA[Tyra Sanchez]]></category>
		<guid isPermaLink="false">https://29secrets.com/?p=415009</guid>

					<description><![CDATA[<p>Tyra Sanchez has been exiled by the drag community because of empty threats and bizarre behaviour. We take a look back at years of peaks and falls, including a brief retirement from drag, reactions to the deaths of The Vivienne and Jiggly Caliente—and more.</p>
<p>The post <a href="https://29secrets.com/pop-culture/drag-race-files-what-happened-to-tyra-sanchez/">&#8216;Drag Race&#8217; Files: What Happened To Tyra Sanchez</a> appeared first on <a href="https://29secrets.com">29Secrets</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>By Bianca Guzzo</p>



<p>A cloud of controversy has surrounded the American entertainer and drag queen formerly known as Tyra Sanchez ever since they stepped onto the public scene after competing in and winning the second season of&nbsp;<em>RuPaul’s Drag Race</em>&nbsp;in 2010. Despite being one of RuPaul’s chosen ones, Tyra Sanchez (who was born April 21, 1988, and whose real name is James William Ross IV) later pulled completely away from the drag community, even briefly retiring from drag altogether. Was this because of the string of controversies that have plagued Ross’s career, or was it something else?</p>



<p>While a lot happened leading up to Ross’s short retirement as Tyra Sanchez in 2020, reliable information on the entertainer is hard to come by, so we’ve put together a complete crash course timeline to help you navigate the highs and lows of the career of Tyra Sanchez—including battles with fellow cast members, vile comments about the deaths of The Vivienne and Jiggly Caliente—and the most recent announcement that Tyra plans to sue RuPaul, Michelle Visage and World of Wonder. Yes, there’s more drama to come.</p><div id="secre-article-bb2" class="secre-article-3rd-para secre-entity-placement" style="margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;"><div id='div-gpt-ad-1776104500566-0' style='min-width:300px;min-height:250px;'>
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<h3 class="wp-block-heading"><strong>2010:&nbsp;<em>RuPaul’s Drag Race</em>: Season 2</strong></h3>



<p>We were first introduced to Ross as the 21-year-old Florida queen who was the last to enter the werk room on the second season of&nbsp;<em>RuPaul’s Drag Race</em>&nbsp;in 2010 and stuck it out to the very end of the competition. Season 2 was kind of iconic: it was the season that brought us Shangela for the first time, as well as Jujubee, Tatianna and Raven. Through Ross’s time on&nbsp;<em>Drag Race,</em>&nbsp;we saw Tyra get into some drama with the other queens of the seasons. Whether it was sleeping in the werk room and being woken up by Ru herself, or not being a complete team player in team challenges, Tyra’s journey on the show was a unique one to witness. Who could forget that iconic moment between Ross and Tatianna in their wedding dresses on the main stage?</p>



<figure class="wp-block-image aligncenter size-full"><img decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Seaso-Two.jpg" alt="'Drag Race' Files: What Happened To Tyra Sanchez - Season 2" class="wp-image-415027" srcset="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Seaso-Two.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Seaso-Two-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Seaso-Two-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Seaso-Two-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Seaso-Two-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">ABOVE: Tyra Sanchez (seen here in her many guises) was a contestant on Season 2 of <em>RuPaul’s Drag Race</em>, which premiered on February 1, 2010, and aired its final episode on April 26 of the same year. Sanchez was ultimately crowned the winner.</figcaption></figure>



<p>Ross as Tyra blazed through the season, being the queen everyone loved to hate. All of this aside, “the other Tyra” (as RuPaul referred to Ross, to avoid any confusion with model Tyra Banks) ended up taking the crown for the season, and the $25,000 prize—the first in the show’s history to win without ever being in the bottom two.</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>2016: The tweets that opened a can of worms</strong></h3>



<p>Ross got into some hot water in 2016 because of some troubling exchanges on Twitter with fans where he tweeted under his account (then called @iTyra), “go kill yourself bitch,” in response to a&nbsp;<em>Drag Race</em>&nbsp;fan who had called him annoying. Later, he refused to apologize for his words, and stated he had no sympathy for those who chose to take their own life, calling them cowards who had just given up. In the same response, he stated that he felt bad for the families they had left behind, and told those who had taken offence at his words to direct their anger into energy to help those who are still struggling.</p>



<figure class="wp-block-image aligncenter size-full"><img decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-beginning-of-Tyra-Sanchez-battles-on-Twitter.jpg" alt="'Drag Race' Files: What Happened To Tyra Sanchez - beginning of Tyra Sanchez battles on Twitter" class="wp-image-415028" srcset="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-beginning-of-Tyra-Sanchez-battles-on-Twitter.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-beginning-of-Tyra-Sanchez-battles-on-Twitter-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-beginning-of-Tyra-Sanchez-battles-on-Twitter-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-beginning-of-Tyra-Sanchez-battles-on-Twitter-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-beginning-of-Tyra-Sanchez-battles-on-Twitter-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">ABOVE: The beginning of Tyra Sanchez’s battles on Twitter (now called X).</figcaption></figure>



<p>Confused? Everyone was at the time. Some fans believed Ross was using the term “bitch” as loose slang, while others who were offended by the statement thought someone with a large following and some level of influence shouldn’t be using their platform to spread hateful messages. RuPaul addressed the T on his podcast and came to Ross’s defence. “People don’t get nuance on Twitter. You can’t do irony on Twitter; people won’t get it,” Ru explained at the time. Although it is very hard to decipher tone over a body of text, Ross’s message still (rightfully) left drag fans divided on where they stood with it.</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>2017: Morgan McMichaels is DEAD?</strong></h3>



<p>In 2017, Ross posted an obituary for fellow Season 2 queen Morgan McMichaels on the Tyra Sanchez Facebook page. When fans clicked on the link to the obituary, they were redirected to Tyra’s personal SoundCloud page, leading fans to believe that the obituary was being used to promote Tyra’s own music. This obviously shocked and angered fans, especially when they realized Morgan was still alive and currently performing at a gig. When Morgan confirmed—following a show she was playing that same evening—that she was very much alive, the whole thing started to unravel.</p>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Morgan-McMichael-Facebook-post.jpg" alt="'Drag Race' Files: What Happened To Tyra Sanchez - Morgan McMichael Facebook post" class="wp-image-415031" srcset="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Morgan-McMichael-Facebook-post.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Morgan-McMichael-Facebook-post-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Morgan-McMichael-Facebook-post-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Morgan-McMichael-Facebook-post-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Morgan-McMichael-Facebook-post-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">ABOVE: Fans of Morgan McMichael were shocked when a Facebook post announced her untimely death. The post by Tyra Sanchez was, of course, a cruel prank.</figcaption></figure>



<p>The whole ordeal circled back to a booking at a Hollywood nightclub that Ross lost because of comments he had made about another Season 2 queen, Raven, which caused drama with Raven’s friend Morgan. While Ross did eventually apologize for posting the fake obituary for Morgan, he was also firm that he would never take it down. Are you keeping up? Good, because this is going to be a running theme in the timeline.</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>2018: The Drama With DragCon</strong></h3>



<p>What most people will remember about Tyra the drag queen is probably the DragCon controversy. For a lot of newer&nbsp;<em>Drag Race</em>&nbsp;fans, this was their first introduction to Tyra, and it was kind of a mess. Here’s what happened: ahead of RuPaul’s DragCon in Los Angeles in 2018, Ross made online threats against fellow queens Tatianna and Phi Phi O’Hara; as a result, Tyra was banned from attending the weekend-long event. A countdown was also posted on the Tyra Sanchez official website—with the acronym “B.O.O.M” counting down to the date of the event. This created a lot of worry for queens and fans alike on the internet, specifically on Twitter, where fans were pleading for people attending the event to take extra precautions, or to not go at all.</p>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-The-Drama-With-DragCon.jpg" alt="'Drag Race' Files: What Happened To Tyra Sanchez - The Drama With DragCon" class="wp-image-415032" srcset="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-The-Drama-With-DragCon.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-The-Drama-With-DragCon-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-The-Drama-With-DragCon-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-The-Drama-With-DragCon-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-The-Drama-With-DragCon-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">ABOVE: Tyra Sanchez, Phi Phi O’Hara and Tatianna, and a sample of the DragCon tweets.</figcaption></figure>



<p>Thankfully, nothing ended up happening, but it was enough for Ross to be exiled from the community completely. After being banned from attending the event, Ross posted an email to the Tyra Sanchez social accounts that World of Wonder (the event organizers) had sent to stating that they wanted an apology to be made. “This apology has to make it clear that you do not condone violence against another person (including other queens) and that you will in no way encourage others to act violently (or otherwise inappropriately),” the email stated. When it came out that the video apology that was ultimately recorded wasn’t good enough to get back in the good books at World of Wonder, Ross responded via the Tyra Sanchez social accounts again…with a refusal to re-apologize. “I will not be apologizing again for something that happened last month. I apologized then for my anger, my temper, my behavior and my choice of words.”</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>2019: A public apology (finally?)</strong></h3>



<p>Following the worrisome threats and behaviour Ross had shown as Tyra, he ended up making a public apology via social media in early October 2019, more than a year after the initial DragCon incident. The apology outlined that while he was sorry for what he had said, his anger came from feelings he had been burying and masking for years. Writing as King Tyra Sanchez, his new stage name, Ross wrote, “To each of you reading this I humbly apologize for the online behavior I have displayed in recent years. Though it represents emotions I may have felt, it does not represent my true character. I have failed you and I know I am much better than that.”</p>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-King-Tyra-Sanchez.jpg" alt="'Drag Race' Files: What Happened To Tyra Sanchez - King Tyra Sanchez" class="wp-image-415033" srcset="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-King-Tyra-Sanchez.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-King-Tyra-Sanchez-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-King-Tyra-Sanchez-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-King-Tyra-Sanchez-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-King-Tyra-Sanchez-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">ABOVE: In 2019, “King Tyra Sanchez’ briefly took accountability for questionable actions with a note published on social media. </figcaption></figure>



<p>While the apology seemed sincere, more drama quickly followed, as well as backlash from fans who continued to crusade for Ru to take back Tyra’s title and crown because of past behaviour.</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>2019–2020: Retirement from drag</strong></h3>



<p>In the October 2019 formal apology, Ross explained that the past few years had been a rollercoaster journey, with many ups and downs. He stated that the anger he had displayed came from a very dark place. Then, in an Instagram post in March 2020, he announced that, after some soul-searching, he had come to realize that the best decision for him going forward was to retire from drag altogether. “For those asking, Tyra Sanchez has fulfilled her purpose in my life. I, James Ross, no longer want to be referred to as Tyra, Tyra Sanchez, her, she, girl, or queen.”</p>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Retirement.jpg" alt="Drag Race Files What Happened To Tyra Sanchez - Retirement" class="wp-image-415034" srcset="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Retirement.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Retirement-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Retirement-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Retirement-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Retirement-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">ABOVE: Tyra Sanchez retired from drag in an Instagram post that was published in March 2020.</figcaption></figure>



<p>Thus ended (it seemed) the once triumphant, and as of lately tumultuous, career of Tyra Sanchez.</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>2020–2024: The bitch is back</strong></h3>



<p>Ross’s troubles weren’t over. A few months after that post, in August 2020,&nbsp;<a href="https://www.tmz.com/2020/08/21/tyra-sanchez-rupauls-drag-race-winner-arrested-vandalism-graffiti/" target="_blank" rel="noreferrer noopener"><em>TMZ</em></a>&nbsp;reported that Ross had been arrested and charged with vandalism in Atlanta for spray painting “Don’t Move Here Ever!!” on the side of a building. In July 2023, it was revealed that he had been arrested again, this time in Florida, for protesting an arrest he had previously resisted following a car accident on May 17. He was arrested for allegedly “breaking the peace and causing disruptions” in a construction zone. According to&nbsp;<a href="https://ew.com/celebrity/james-ross-tyra-sanchez-arrested-again-florida-protesting-dildo/" target="_blank" rel="noreferrer noopener"><em>Entertainment Weekly</em></a>, Ross was arrested while wearing a dildo, which caused the distraction of traffic to become dangerous.&nbsp;</p>



<p>In the midst of those legal troubles, and despite announcing his retirement from drag, Ross returned to drag (exclusively on OnlyFans) sometime in 2022 as King Tyra. In an&nbsp;<a href="https://www.youtube.com/watch?v=czN0aTWzLkg" target="_blank" rel="noreferrer noopener"><em>Exposed</em>&nbsp;interview</a>&nbsp;posted on April 5, 2023,&nbsp;Ross spoke publicly about how he had been treated by the&nbsp;<em>RuPaul’s Drag Race&nbsp;</em>and World of Wonder teams, positioning himself as a victim of abuse and disavowing his&nbsp;<em>Drag Race</em>&nbsp;win. Ross claimed he hadn’t had contact with either business since the 2018 DragCon incident.</p>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Exposed.jpg" alt="Drag Race Files ‘RuPaul’s Drag Race’ Explained: What Happened To Tyra Sanchez - Exposed" class="wp-image-415035" srcset="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Exposed.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Exposed-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Exposed-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Exposed-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Exposed-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">ABOVE: In an April 2023 Exposed interview with Joseph Shepherd, Ross addressed his controversial post-<em>Drag Race</em> career. The Season 2 winner, now performing as King Tyra Sanchez, discussed his difficult upbringing and the online backlash, and defended his legacy.</figcaption></figure>



<p>On November 16, 2024, Ross posted a message on X asking fans to drop the “King” and just use the name Tyra again.</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>2025: Joking about death isn’t funny&nbsp;</strong></h3>



<p>The immeasurable loss of a beloved queen in 2025 led to another controversy. Back in 2020,&nbsp;<em>Drag Race UK</em>&nbsp;and&nbsp;<em>All Stars 7&nbsp;</em>queen The Vivienne had mentioned Tyra in a tweet, writing, “Bet Tyra was fuming when she Realised Netflix Spoiled the win Too. Sorry gal. You Tried though,” seemingly referring to the time Netflix spoiled the announcement of the&nbsp;<em>All Stars</em>&nbsp;Season 5 winner by accidentally mentioning it early on a promotional banner via socials. On January 5, 2025, it was announced that The Vivienne had tragically passed away. Within hours of the announcement—while queens all over the world were publicly sharing their grief—Ross had gone back five years in his Twitter mentions to reply to that very tweet, saying, “Yet it doesn’t compare to the fumes of the crematorium.” Both&nbsp;<em>Drag Race</em>&nbsp;fans and past competitors of the show were shocked.</p>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="486" src="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Joking-about-death-isnt-funny.jpg" alt="Drag Race Files What Happened To Tyra Sanchez - Joking about death isn’t funny" class="wp-image-415041" srcset="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Joking-about-death-isnt-funny.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Joking-about-death-isnt-funny-300x180.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Joking-about-death-isnt-funny-150x90.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Joking-about-death-isnt-funny-768x461.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-Joking-about-death-isnt-funny-600x360.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">ABOVE: Tyra’s response to the death of The Vivienne, and the threat directed at Kandy Muse.</figcaption></figure>



<p>Season 13 queen Kandy Muse replied to the post, saying, “I’ve defended you for years but now you can absolutely go fuck yourself and if our path were to ever cross it’s absolutely on sight bitch, it’s not a threat it’s a promise. you disgusting person.” Tyra responded, saying the threat had been received and for Kandy to “prepare your funeral.”</p>



<p>Ross doubled down a few days later, posting a video to their X account (now @thatdamntyra). The video was a stock image of a crematorium with an on-screen caption that read, “songs I would play if I owned a crematorium” while Alicia Keys’ “This Girl is on Fire” played. The posts mocking The Vivienne’s death had fans of&nbsp;<em>Drag Race</em>&nbsp;once again calling on RuPaul to strip Tyra of her title and cut her ties with the franchise for good. RuPaul, after posting her own text tribute to The Vivienne, posted a short clip of her slapping Tyra during a Season 2 challenge. There was no caption; RuPaul let the action speak for itself.</p>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-The-slap.jpg" alt="Drag Race Files What Happened To Tyra Sanchez - The slap" class="wp-image-415042" srcset="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-The-slap.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-The-slap-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-The-slap-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-The-slap-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-The-slap-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">ABOVE: RuPaul posted a short clip from a Season 2 challenge where she was seen slapping Tyra Sanchez.</figcaption></figure>



<p>Ross responded with a string of posts on X, mostly thanking people for running up the engagement on their page with replies, along with a cartoon of Tyra leaning on a tombstone that read “Here Lies She Who Came For Me,” and a cartoon image of RuPaul wearing a Confederate flag gown being held up by puppet strings in front of a crowd of protesters.&nbsp;</p>



<p>Next. Ross continued to poke fun at The Vivienne’s death on X, and began promoting a new self-produced web series.</p>



<p>On April 27, 2025,&nbsp;<em>Drag Race</em>&nbsp;fans were devastated to learn the news of the death of Jiggly Caliente at the age of 44. Jiggly, whose real name was Bianca Castro-Arabejo, passed away just days after undergoing a right leg amputation following complications caused by an infection. As tributes poured in across social media from devastated fans and friends, one of the most poignant and touching came from Jaremi Carey (previously known by his drag persona Phi Phi O’Hara).&nbsp;Jaremi posted&nbsp;<a href="https://x.com/JustJaremi/status/1916465563921957375">a beautiful tribute on X</a>&nbsp;after&nbsp;the news broke, paying tribute to a dear friend—to which Ross responded: “Mwauh!… NO LEG.” A new low for the controversial queen.</p>



<figure class="wp-block-image aligncenter size-large"><img loading="lazy" decoding="async" width="791" height="850" src="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-response-to-the-death-of-Jiggly-Caliente-791x850.jpg" alt="Drag Race Files ‘RuPaul’s Drag Race’ Explained: What Happened To Tyra Sanchez - Response to the death of Jiggly Caliente" class="wp-image-415043" srcset="https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-response-to-the-death-of-Jiggly-Caliente-791x850.jpg 791w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-response-to-the-death-of-Jiggly-Caliente-279x300.jpg 279w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-response-to-the-death-of-Jiggly-Caliente-140x150.jpg 140w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-response-to-the-death-of-Jiggly-Caliente-768x825.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-response-to-the-death-of-Jiggly-Caliente-600x644.jpg 600w, https://29secrets.com/wp-content/uploads/2026/06/Drag-Race-Files-What-Happened-To-Tyra-Sanchez-response-to-the-death-of-Jiggly-Caliente.jpg 810w" sizes="(max-width: 791px) 100vw, 791px" /><figcaption class="wp-element-caption">ABOVE: Tyra’s controversial response to the death of Jiggly Caliente.</figcaption></figure>



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<h3 class="wp-block-heading"><strong>2026: Legal action against RuPaul, Michelle Visage and WOW</strong></h3>



<p>On January 4, 2026, Ross announced plans on&nbsp;<a href="https://www.facebook.com/reel/2693557227671021">Facebook</a>&nbsp;to sue RuPaul, Michelle Visage and World of Wonder Productions. The post was an attempt at transparency with the legal proceedings, with Ross splitting the lawsuit into sections claiming defamation, personal distress and&nbsp;<a href="https://www.gaytimes.com/drag/drag-race-winner-tyra-sanchez-planning-to-sue-rupaul-michelle-visage-and-wow/">“</a><a href="https://www.gaytimes.com/drag/drag-race-winner-tyra-sanchez-planning-to-sue-rupaul-michelle-visage-and-wow/">tortious interference with prospective economic advantage”</a>&nbsp;at the hands of the network and the two hosts. Ross claimed that the three defendants have been acting as a united front to disparage and destroy Ross’s reputation and credibility within the&nbsp;<em>Drag Race</em>&nbsp;franchise and the drag community.&nbsp;</p>



<p>The lengthy post outlined examples, including Visage allegedly discrediting Ross as the rightful Season 2 winner during the Season 3 press tour, and her failure to publicly rectify the comments by sending Ross a private DM apologizing. Ross also claimed that they were ridiculed at DragCon 2017 by an orchestrated audience question during a panel, as well as being subjected to an LA police investigation the following year. That investigation, Ross wrote, was triggered by “baseless claims” Ross made on Twitter in 2018 warning fans not to go to DragCon; the suit stated the whole ordeal branded Ross as dangerous, thus inciting even more public ridicule from fans of the show and from their peers within the drag community.</p>



<p>In the final section of the post, Ross accused RuPaul of “a pattern of defamatory storylines” across multiple seasons of&nbsp;<em>All Star</em>, as well as a “continuous campaign of targeted humiliation,” seemingly referencing the post RuPaul made on Instagram following Ross’s response to The Vivienne’s death. The post ended with a plea for “immediate relief including compensatory and punitive damages from the defendants.”&nbsp;</p>



<p>As of January 6, the&nbsp;<a href="https://www.starobserver.com.au/artsentertainment/tyra-sanchez-claims-to-be-seeking-a-lawsuit-against-rupaul-in-facebook-post/240384"><em>Star Observer</em></a>&nbsp;(an Australian LGBTI publication) reported that there was no trace of legal documents that had actually been filed by Ross, or of a legal team.&nbsp;</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>Where are we now?</strong></h3>



<p>Until the incident following The Vivienne’s death in January 2025, fans and&nbsp;<em>Drag Race&nbsp;</em>alum had largely remained divided on this specific chapter of the show’s history. Up to that point, many believed—even following threats of violence to other queens and the public at large—that perhaps Tyra had been judged too harshly, pushed too far, or simply misunderstood. But this specific episode made them second-guess their previous support. Even those who had backed the controversial figure have come out and said this was behaviour that could not be overlooked or defended.&nbsp;</p>



<p>However, time goes by, and posts made by Ross, or “Tyra Sanchez,” will always have fans and supporters, although the latest stunts have caused many to change their opinion on the polarizing queen. Controversies like these give us the chance to take a critical look at how we allow people with public platforms to deal with the mistakes they make, and how they respond to criticism for their actions. Ross has never shown remorse about the posts about The Vivienne and Jiggly&nbsp;Caliente. They’ve continued to act in patterns we’ve seen them follow over&nbsp;the past 15 years, and to show behaviour that fellow Season 2 queen Tatianna tried to warn us about 16 years ago.&nbsp;</p>



<p>It’s been almost a decade since the DragCon incident, and Tyra Sanchez still seems to be terrorizing the drag community by stooping to new lows every year. Many fans and queens continue to argue that the behaviour Ross has demonstrated over the last 16 years does not reflect the core ideals of safe spaces and inclusivity that they try to maintain in places like their fan bases, and DragCon. And while it seems that the world of drag may finally be ready to cut ties with Tyra Sanchez for good, Ross’s legacy—of being the first to win&nbsp;<em>Drag Race</em>&nbsp;without ever being in the bottom<ins>&nbsp;rankings</ins>, the youngest&nbsp;<em>Drag Race</em>&nbsp;winner prior to Krystal Versace’s crowning in 2021, and the first&nbsp;<em>Drag Race</em>&nbsp;queen to (briefly) retire completely from drag—will never be&nbsp;taken away from them.</p>



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<p>The post <a href="https://29secrets.com/pop-culture/drag-race-files-what-happened-to-tyra-sanchez/">&#8216;Drag Race&#8217; Files: What Happened To Tyra Sanchez</a> appeared first on <a href="https://29secrets.com">29Secrets</a>.</p>
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		<category><![CDATA[RuPaul]]></category>
		<category><![CDATA[Shirley Manson]]></category>
		<category><![CDATA[top story]]></category>
		<category><![CDATA[topstory]]></category>
		<guid isPermaLink="false">https://29secrets.com/?p=415078</guid>

					<description><![CDATA[<p>From RuPaul and k.d. lang to Lady Gaga and Miley Cyrus, MAC's groundbreaking Viva Glam campaign has delivered some of beauty's most unforgettable celebrity moments while raising millions for HIV/AIDS initiatives around the world.</p>
<p>The post <a href="https://29secrets.com/beauty/10-iconic-mac-viva-glam-campaigns-we-will-never-forget/">10 Iconic MAC Viva Glam Campaigns We&#8217;ll Never Forget</a> appeared first on <a href="https://29secrets.com">29Secrets</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Long before celebrity beauty campaigns flooded our social media feeds, MAC&#8217;s Viva Glam was setting the standard. Since launching in 1994, the initiative has paired some of the world&#8217;s biggest stars with a mission to support people affected by HIV/AIDS, raising hundreds of millions of dollars through the sale of its signature lipsticks and lipglass. At a time when few beauty brands were openly addressing the HIV/AIDS crisis, Viva Glam helped bring awareness to the cause while proving that makeup could be a powerful vehicle for change.</p>



<p>Over the years, the campaign has enlisted an extraordinary lineup of ambassadors, from drag pioneers and supermodels to pop icons, actors and music legends. Each brought their own personality, style and star power to the initiative, resulting in advertisements that were often provocative, glamorous and impossible to ignore. Some became defining moments in beauty marketing, while others captured the spirit of an entire era. Here, we look back at ten iconic Viva Glam campaigns we&#8217;ll never forget.Long before celebrity beauty campaigns flooded our social media feeds, MAC&#8217;s Viva Glam was setting the standard. Since launching in 1994, the initiative has paired some of the world&#8217;s biggest stars with a mission to support people affected by HIV/AIDS, raising hundreds of millions of dollars through the sale of its signature lipsticks and lipglass. At a time when few beauty brands were openly addressing the HIV/AIDS crisis, Viva Glam helped bring awareness to the cause while proving that makeup could be a powerful vehicle for change.</p>



<p>Over the years, the campaign has enlisted an extraordinary lineup of ambassadors, from drag pioneers and supermodels to pop icons, actors and music legends. Each brought their own personality, style and star power to the initiative, resulting in advertisements that were often provocative, glamorous and impossible to ignore. Some became defining moments in beauty marketing, while others captured the spirit of an entire era. Here, we look back at ten iconic Viva Glam campaigns we&#8217;ll never forget.</p><div id="secre-article-bb2" class="secre-article-3rd-para secre-entity-placement" style="margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;"><div id='div-gpt-ad-1776104500566-0' style='min-width:300px;min-height:250px;'>
  <script>googletag.cmd.push(function(){ googletag.display('div-gpt-ad-1776104500566-0'); });</script>
</div></div>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>1. RuPaul (1994)</strong></h3>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-RuPaul-1994.jpg" alt="10 Iconic MAC Viva Glam Campaigns We Will Never Forget - RuPaul (1994)" class="wp-image-415079" srcset="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-RuPaul-1994.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-RuPaul-1994-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-RuPaul-1994-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-RuPaul-1994-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-RuPaul-1994-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /></figure>



<p>The original face of Viva Glam, RuPaul helped launch the campaign in 1994 with a bold red lip and even bolder attitude. At a time when drag performers rarely fronted major beauty campaigns, the ad was groundbreaking and instantly unforgettable.</p>



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<h3 class="wp-block-heading"><strong>2. k.d. lang (1997)</strong></h3>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-kd-lang-1997.jpg" alt="10 Iconic MAC Viva Glam Campaigns We Will Never Forget - k.d. lang (1997)" class="wp-image-415080" srcset="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-kd-lang-1997.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-kd-lang-1997-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-kd-lang-1997-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-kd-lang-1997-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-kd-lang-1997-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /></figure>



<p>Canadian singer k.d. lang brought a different energy to Viva Glam in 1997. Her campaign, which featured lang reclining in a barber&#8217;s chair while surrounded by pin-up inspired models, challenged traditional beauty standards and gender expectations.</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>3. Mary J. Blige and Lil&#8217; Kim (2001)</strong></h3>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Mary-J-Blige-and-Lil-Kim-2001.jpg" alt="10 Iconic MAC Viva Glam Campaigns We Will Never Forget - Mary J. Blige and Lil' Kim (2001)" class="wp-image-415081" srcset="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Mary-J-Blige-and-Lil-Kim-2001.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Mary-J-Blige-and-Lil-Kim-2001-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Mary-J-Blige-and-Lil-Kim-2001-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Mary-J-Blige-and-Lil-Kim-2001-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Mary-J-Blige-and-Lil-Kim-2001-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /></figure>



<p>Few campaigns captured early-2000s glamour quite like Mary J. Blige and Lil&#8217; Kim&#8217;s Viva Glam collaboration in 2001. The pair embodied hip-hop luxury with glossy lips, diamonds and unapologetic confidence.</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>4. Shirley Manson, Elton John and Mary J. Blige (2004)</strong></h3>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Shirley-Manson-Elton-John-Mary-J-Blige-2004.jpg" alt="10 Iconic MAC Viva Glam Campaigns We Will Never Forget - Shirley Manson, Elton John and Mary J. Blige (2004)" class="wp-image-415082" srcset="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Shirley-Manson-Elton-John-Mary-J-Blige-2004.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Shirley-Manson-Elton-John-Mary-J-Blige-2004-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Shirley-Manson-Elton-John-Mary-J-Blige-2004-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Shirley-Manson-Elton-John-Mary-J-Blige-2004-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Shirley-Manson-Elton-John-Mary-J-Blige-2004-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /></figure>



<p>Elton John, Mary J. Blige and Garbage front woman Shirley Manson joined forces in 2004 for one of the campaign&#8217;s most star-powered partnerships. Their ad highlighted the global impact of HIV/AIDS awareness while delivering plenty of glamour.</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>5. Dita Von Teese (2006)</strong></h3>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Dita-Von-Teese-2006.jpg" alt="10 Iconic MAC Viva Glam Campaigns We Will Never Forget - Dita Von Teese (2006)" class="wp-image-415083" srcset="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Dita-Von-Teese-2006.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Dita-Von-Teese-2006-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Dita-Von-Teese-2006-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Dita-Von-Teese-2006-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Dita-Von-Teese-2006-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /></figure>



<p>Burlesque icon Dita Von Teese brought Old Hollywood elegance to Viva Glam in 2006. Complete with vintage curls, corsetry and a perfectly painted red lip, the campaign remains a fan favourite.</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>6. Lady Gaga and Cyndi Lauper (2010)</strong></h3>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Lady-Gaga-and-Cyndi-Lauper-2010.jpg" alt="10 Iconic MAC Viva Glam Campaigns We Will Never Forget - Lady Gaga and Cyndi Lauper (2010)" class="wp-image-415084" srcset="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Lady-Gaga-and-Cyndi-Lauper-2010.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Lady-Gaga-and-Cyndi-Lauper-2010-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Lady-Gaga-and-Cyndi-Lauper-2010-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Lady-Gaga-and-Cyndi-Lauper-2010-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Lady-Gaga-and-Cyndi-Lauper-2010-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /></figure>



<p>When Lady Gaga teamed up with Cyndi Lauper in 2010, the result was pop culture magic. Their campaign helped introduce Viva Glam to a new generation and raised millions for the MAC AIDS Fund.</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>7. Nicki Minaj and Ricky Martin (2012)</strong></h3>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Nicki-Minaj-and-Ricky-Martin-2012.jpg" alt="10 Iconic MAC Viva Glam Campaigns We Will Never Forget - Nicki Minaj and Ricky Martin (2012)" class="wp-image-415085" srcset="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Nicki-Minaj-and-Ricky-Martin-2012.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Nicki-Minaj-and-Ricky-Martin-2012-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Nicki-Minaj-and-Ricky-Martin-2012-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Nicki-Minaj-and-Ricky-Martin-2012-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Nicki-Minaj-and-Ricky-Martin-2012-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /></figure>



<p>Nicki Minaj&#8217;s pastel pink lipstick became an instant bestseller, while Ricky Martin&#8217;s involvement helped broaden the campaign&#8217;s reach in 2012. Together, they created one of Viva Glam&#8217;s most commercially successful launches.</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>8. Miley Cyrus (2015)</strong></h3>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Miley-Cyrus-2015.jpg" alt="10 Iconic MAC Viva Glam Campaigns We Will Never Forget - Miley Cyrus (2015)" class="wp-image-415086" srcset="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Miley-Cyrus-2015.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Miley-Cyrus-2015-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Miley-Cyrus-2015-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Miley-Cyrus-2015-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Miley-Cyrus-2015-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /></figure>



<p>Fresh off her <em>Bangerz</em> era, Miley Cyrus brought her rebellious spirit and fearless personality to Viva Glam in 2015. The bright hot-pink lipstick perfectly reflected her larger-than-life image.</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>9. Sia (2018)</strong></h3>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Sia-2018.jpg" alt="10 Iconic MAC Viva Glam Campaigns We Will Never Forget - Sia (2018)" class="wp-image-415087" srcset="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Sia-2018.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Sia-2018-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Sia-2018-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Sia-2018-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Sia-2018-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /></figure>



<p>Known for keeping her face partially hidden behind oversized wigs, Sia delivered one of the campaign&#8217;s most artistic and visually striking advertisements in 2018. Her signature look made the campaign instantly recognizable.</p>



<hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/>



<h3 class="wp-block-heading"><strong>10. Kim Petras and Danna Paola (2022)</strong></h3>



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="810" height="540" src="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Kim-Petras-and-Danna-Paola-2022.jpg" alt="10 Iconic MAC Viva Glam Campaigns We Will Never Forget - Kim Petras and Danna Paola (2022)" class="wp-image-415088" srcset="https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Kim-Petras-and-Danna-Paola-2022.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Kim-Petras-and-Danna-Paola-2022-300x200.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Kim-Petras-and-Danna-Paola-2022-150x100.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Kim-Petras-and-Danna-Paola-2022-768x512.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/10-Iconic-MAC-Viva-Glam-Campaigns-We-Will-Never-Forget-Kim-Petras-and-Danna-Paola-2022-600x400.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /></figure>



<p>Representing a new generation of global pop stars, Kim Petras and Danna Paola helped usher Viva Glam into its next chapter in 2022. Their campaign celebrated individuality, self-expression and inclusivity while continuing the initiative&#8217;s charitable mission.</p>



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<p><strong>RELATED:</strong></p>



<ul class="wp-block-list">
<li><a href="https://29secrets.com/beauty/chappell-roan-leads-mac-viva-glams-next-chapter/">Chappell Roan leads MAC VIVA GLAM’s next chapter</a></li>



<li><a href="https://29secrets.com/beauty/the-story-of-madonna-and-macs-legendary-russian-red-lipstick/">THE STORY OF: Madonna and MAC’s legendary ‘Russian Red’ lipstick</a></li>
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<p>The post <a href="https://29secrets.com/beauty/10-iconic-mac-viva-glam-campaigns-we-will-never-forget/">10 Iconic MAC Viva Glam Campaigns We&#8217;ll Never Forget</a> appeared first on <a href="https://29secrets.com">29Secrets</a>.</p>
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		<title>Chappell Roan Leads MAC VIVA GLAM&#8217;s Next Chapter</title>
		<link>https://29secrets.com/beauty/chappell-roan-leads-mac-viva-glams-next-chapter/</link>
					<comments>https://29secrets.com/beauty/chappell-roan-leads-mac-viva-glams-next-chapter/#respond</comments>
		
		<dc:creator><![CDATA[Alison McGill]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 12:51:49 +0000</pubDate>
				<category><![CDATA[Beauty]]></category>
		<category><![CDATA[Chappell Roan]]></category>
		<category><![CDATA[MAC]]></category>
		<category><![CDATA[mac cosmetics]]></category>
		<category><![CDATA[MAC Viva Glam]]></category>
		<category><![CDATA[top story]]></category>
		<category><![CDATA[topstory]]></category>
		<category><![CDATA[Viva Glam]]></category>
		<guid isPermaLink="false">https://29secrets.com/?p=415071</guid>

					<description><![CDATA[<p>The Grammy-winning singer has collaborated with MAC Cosmetics on an iconic trio of statement lip shades.</p>
<p>The post <a href="https://29secrets.com/beauty/chappell-roan-leads-mac-viva-glams-next-chapter/">Chappell Roan Leads MAC VIVA GLAM&#8217;s Next Chapter</a> appeared first on <a href="https://29secrets.com">29Secrets</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Chappell Roan is the newest iconic face of MAC VIVA GLAM, and she’s co-created a gorgeous new collection featuring a trio of lip shades Roan says are made for “the girls, the gays, and the theys.”</p>



<p>For Roan, this was a dream partnership allowing her to both give back and get creative with MAC’s beauty team. “VIVA GLAM has always been about more than makeup,” shares the Pink Pony Club singer.” It’s about showing up for communities and making real change. Being able to create these shades and know that every purchase gives&nbsp;back makes this partnership feel incredibly special to me.”</p>



<p>The newest VIVA GLAM collection will give back 100% of the selling price to VIVA GLAM charities&nbsp;advancing sexual, gender, racial, and environmental equality. Since the initiative was introduced in 1994, VIVA Glam has raised more than $545 million USD for charity making it the largest philanthropic initiative in beauty. Roan is the latest in a series of legendary VIVA GALM collaborators which include RuPaul, Dita Von Teese, k.d. lang, and&nbsp;Chloë Sevigny.</p><div id="secre-article-bb2" class="secre-article-3rd-para secre-entity-placement" style="margin-top: 20px;margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;"><div id='div-gpt-ad-1776104500566-0' style='min-width:300px;min-height:250px;'>
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<p>“Chappell embodies everything M·A·C stands for,” says Nicola Formichetti, global creative director for&nbsp;<a href="https://www.maccosmetics.ca/" target="_blank" rel="noreferrer noopener">MAC Cosmetics</a>. “She is fearless, expressive, and completely in her own lane. She knows exactly who she is and how she wants to show up. VIVA GLAM is about turning that kind of self-expression into real impact, and she does that in a way that feels direct and undeniable.”</p>



<figure class="wp-block-image aligncenter size-large"><img loading="lazy" decoding="async" width="850" height="553" src="https://29secrets.com/wp-content/uploads/2026/06/Chappell-Roan-Leads-MAC-VIVA-GLAM-Next-Chapter-2-850x553.jpg" alt="Chappell Roan Leads MAC VIVA GLAM’s Next Chapter" class="wp-image-415073" srcset="https://29secrets.com/wp-content/uploads/2026/06/Chappell-Roan-Leads-MAC-VIVA-GLAM-Next-Chapter-2-850x553.jpg 850w, https://29secrets.com/wp-content/uploads/2026/06/Chappell-Roan-Leads-MAC-VIVA-GLAM-Next-Chapter-2-300x195.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/Chappell-Roan-Leads-MAC-VIVA-GLAM-Next-Chapter-2-150x98.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/Chappell-Roan-Leads-MAC-VIVA-GLAM-Next-Chapter-2-768x499.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/Chappell-Roan-Leads-MAC-VIVA-GLAM-Next-Chapter-2-600x390.jpg 600w, https://29secrets.com/wp-content/uploads/2026/06/Chappell-Roan-Leads-MAC-VIVA-GLAM-Next-Chapter-2.jpg 1000w" sizes="(max-width: 850px) 100vw, 850px" /></figure>



<p>For Roan’s VIVA GLAM moment, she wanted to create a statement lip shades because “that is my vibe,” she says. “I wanted the packaging to live in the world of Medieval Art Nouveau. And I wanted to make a lipstick that matched my hair!”</p>



<p>The three products in Roan’s lineup include two lipsticks and one gloss.&nbsp;M·A·CXIMAL Silky Matte VIVA GLAM Lipstick in Unnatural Redhead is a rich cherry red 12-hour long wear formula inspired by Chappell’s fiery hair. VIVA GLAM Lustreglass Sheer-Shine Lipstick in Roan of Arc is a softer shade and finish, a mid-toned plum tone that features a lipstick-meets-balm formula. For the gloss lovers, Roan has you covered with VIVA GLAM Lipglass Air Non-Sticky Glass in Damsel which leans into plummy tones tinged with a twinkly gold shimmer.</p>



<figure class="wp-block-image aligncenter size-full"><img loading="lazy" decoding="async" width="810" height="500" src="https://29secrets.com/wp-content/uploads/2026/06/Chappell-Roan-Leads-MAC-VIVA-GLAM-Next-Chapter-3.jpg" alt="Chappell Roan Leads MAC VIVA GLAM’s Next Chapter" class="wp-image-415072" srcset="https://29secrets.com/wp-content/uploads/2026/06/Chappell-Roan-Leads-MAC-VIVA-GLAM-Next-Chapter-3.jpg 810w, https://29secrets.com/wp-content/uploads/2026/06/Chappell-Roan-Leads-MAC-VIVA-GLAM-Next-Chapter-3-300x185.jpg 300w, https://29secrets.com/wp-content/uploads/2026/06/Chappell-Roan-Leads-MAC-VIVA-GLAM-Next-Chapter-3-150x93.jpg 150w, https://29secrets.com/wp-content/uploads/2026/06/Chappell-Roan-Leads-MAC-VIVA-GLAM-Next-Chapter-3-768x474.jpg 768w, https://29secrets.com/wp-content/uploads/2026/06/Chappell-Roan-Leads-MAC-VIVA-GLAM-Next-Chapter-3-600x370.jpg 600w" sizes="(max-width: 810px) 100vw, 810px" /><figcaption class="wp-element-caption">ABOVE (L-R): M·A·CXIMAL Silky Matte VIVA GLAM Lipstick in Unnatural Redhead. / VIVA GLAM Lustreglass Sheer-Shine Lipstick in Roan of Arc. / VIVA GLAM Lipglass Air Non-Sticky Glass in Damsel.</figcaption></figure>



<p>Roan also collaborated on the packaging of the goods all, of which feature a bespoke design of a sword-and-heart crest. Famed photographers&nbsp;Inez and Vinoodh&nbsp;shot Roan’s VIVA GLAM campaign. Roan’s makeup artist Andrew Dahling dreamed up the aesthetics.</p>



<p>“There were an excessive number of iterations before we landed on the final looks as it was an incredibly collaborative process with Chappell,” Dahling describes. “We built a multidimensional French Revolution story with archetypal characters inspired by its dark, romantic energy. Once we had that, it was about making it Chappell and turning up her iconic glamour, with the warrior and empress becoming central to the shoot. The key to connecting her visual identity was the use of color and glitters, a sort of modern, surreal Chappell Roan take on this era of makeup and its references.”</p>



<p>The Chappell Roan VIVA Glam collection is available beginning Thursday, June 11, 2026 in stores and online at <a href="https://www.maccosmetics.ca/" target="_blank" rel="noreferrer noopener">maccosmetics.com</a>.</p>



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<p>The post <a href="https://29secrets.com/beauty/chappell-roan-leads-mac-viva-glams-next-chapter/">Chappell Roan Leads MAC VIVA GLAM&#8217;s Next Chapter</a> appeared first on <a href="https://29secrets.com">29Secrets</a>.</p>
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