2HelixTech

The Reservoir of Goodwill

Matthias — Fri, 04 May 2012 14:16:18 +0000

In Steve Krug’s seminal book on Web Usability, Don’t Make Me Think, he proposes the concept that website visitors have a reservoir of goodwill toward a site, and that the site can either refill or drain the reservoir. I’ve always found it useful to imagine that every time we enter a Web site, we start [...]

BlueHost Technical Support is Top Notch

Matthias — Mon, 30 Apr 2012 14:33:50 +0000

Let me start by saying I don’t use BlueHost for any of my domains. I have never recommended it to any clients, and I’m still not necessarily recommending it. I’ll explain more about this at the end. I do have to deal with BlueHost fairly regularly for client accounts that use them as their website [...]

How Are People Finding Your Website?

Matthias — Wed, 25 Apr 2012 14:36:37 +0000

Most small clients I work with have never used Analytics before. While this is frustrating for me as a consultant, it is even more frustrating to them as a business. There really is a lot of great data they could be gathering. Even small businesses with a low volume of visitors can glean enough information from [...]

Giving Your Website a Purpose

Matthias — Sat, 21 Apr 2012 14:57:31 +0000

One of the questions I always ask clients during the interview process is, “What is the purpose of your website? Who do you want to see it, and what do you want them to do on it?” It never ceases to amaze me how many blank stares I get after proposing those questions. Service agencies like [...]

Some Stats & Facts

Matthias — Fri, 13 Apr 2012 23:53:19 +0000

89% of consumers are looking for products online. 93% of purchases done offline. (Yahoo! / ComScore study done, 2007) 67% of online search users are driven to search for information about a particular company, product, service, or slogan by an offline channel. (iProspect, ‘Offline channel influence on online search behaviour, 2007)

Website Redesign Takeaways

Matthias — Tue, 28 Feb 2012 13:15:25 +0000

When going through our redesign phase for the 2HelixTech website, I wanted to make sure everything was done properly. There are a lot of factors that play into a successful redesign – in regards to search engine optimization, content, the server, speed and performance – much more than just design. For larger sites in particular, [...]

A New 2HelixTech

Matthias — Mon, 27 Feb 2012 18:12:11 +0000

I’m happy to finally launch a new 2HelixTech web design. The old design was very bland and blog-like, while this new format offers a much better viewing experience. It is still very much a work in progress, and all feedback is welcome.

Usability Guidelines for Shopping Cart Checkouts

Matthias — Thu, 14 Apr 2011 13:11:40 +0000

Smashing Magazine’s recent article on some fundamentals of usability for the ecommerce checkout process gives some incredible insights. I’m a big fan of Smashing Magazine. Their articles are usually top notch and give a lot of useful information, even if their sidebar ads are a little excessive. This article goes above and beyond, offering 11 tips based [...]

Play the Game. Everybody Play the Game of SEO.

Matthias — Tue, 12 Apr 2011 12:49:20 +0000

More than most people realize, SEO is a numbers game. There is a perception that SEO is all about link building and content, keyword research, and some on site optimization. Do a little research, make some changes, build some links and move on. This may be the start of the process, but there is really [...]

Become the Expert, Reap the Rewards: A Guide to the True Secret to SEO

Matthias — Thu, 31 Mar 2011 16:48:11 +0000

My advice since becoming an SEO hasn’t really changed. Some people will tell you that the key to SEO is to build top quality links from relevant and important websites. Others will say the king of SEO is content. New age folk may try to convince you that social is where it’s at in the [...]