2HelixTech

H&R Block and the Case of the Courtesy Call

Matthias — Tue, 09 Apr 2013 16:26:33 +0000

I admit it. I filed my taxes with H&R Block this year. I know, I know. Evil faceless corporations, plumbers on the side, all that stuff. Usually I do my own taxes, but they were particularly complicated this year and I needed some help in a pinch. I don’t even like H&R Block. (Only in […]

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How We Shape the Internet in Our Own Image

Matthias — Thu, 11 Oct 2012 16:53:20 +0000

Dustin Verburg is a writer and musician based in Boise, ID. He writes about good blogging practices, white hat SEO and internet ethics. He writes for Page One Power, a relevancy first link building services company. They have an in-depth SEO link building blog full of free great information. Our short attention spans lend credibility […]

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A Conversation on SEO

Matthias — Wed, 13 Jun 2012 14:57:22 +0000

I recently overheard a conversation about Search Engine Optimization between two local contractors I know. These are small business guys, they both have their own contractor business in different industries. It went something like this, “So you go into GoDaddy and they have a tool for SEO. You run it and it takes about 24 […]

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What to Avoid in Email Marketing

Matthias — Tue, 29 May 2012 21:42:04 +0000

The following is a guest post by Barry Barnes. The opinions in it are his own. This post was arranged via http://myblogguest.com, a community for guest blogging. If you would like to write for 2HelixTech or one of our other sites, please contact us. As they look for new and improved ways of reaching customers, more and […]

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The Evolution of Price Strategies

Matthias — Fri, 25 May 2012 13:35:15 +0000

Price strategies are what different companies use to price their products to achieve their profit goals. Price strategies have evolved from the age-old, cost-based pricing to the now popular discount pricing. Traditional Price Strategies Cost-Based Pricing Cost-based pricing is simple. The company adds up all fixed and variable costs of each product unit and then […]

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The Reservoir of Goodwill

Matthias — Fri, 04 May 2012 14:16:18 +0000

In Steve Krug’s seminal book on Web Usability, Don’t Make Me Think, he proposes the concept that website visitors have a reservoir of goodwill toward a site, and that the site can either refill or drain the reservoir. I’ve always found it useful to imagine that every time we enter a Web site, we start […]

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BlueHost Technical Support is Top Notch

Matthias — Mon, 30 Apr 2012 14:33:50 +0000

Let me start by saying I don’t use BlueHost for any of my domains. I have never recommended it to any clients, and I’m still not necessarily recommending it. I’ll explain more about this at the end. I do have to deal with BlueHost fairly regularly for client accounts that use them as their website […]

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How Are People Finding Your Website?

Matthias — Wed, 25 Apr 2012 14:36:37 +0000

Most small clients I work with have never used Analytics before. While this is frustrating for me as a consultant, it is even more frustrating to them as a business. There really is a lot of great data they could be gathering. Even small businesses with a low volume of visitors can glean enough information from […]

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Giving Your Website a Purpose

Matthias — Sat, 21 Apr 2012 14:57:31 +0000

One of the questions I always ask clients during the interview process is, “What is the purpose of your website? Who do you want to see it, and what do you want them to do on it?” It never ceases to amaze me how many blank stares I get after proposing those questions. Service agencies like […]

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Some Stats & Facts

Matthias — Fri, 13 Apr 2012 23:53:19 +0000

89% of consumers are looking for products online. 93% of purchases done offline. (Yahoo! / ComScore study done, 2007) 67% of online search users are driven to search for information about a particular company, product, service, or slogan by an offline channel. (iProspect, ‘Offline channel influence on online search behaviour, 2007)

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