Thanks,

Riges.

The team at 2Vouch have made the very hard decision of switching this service off for a while whilst we focus our team and resources on building out the new application we have developed The JobGenie.

Jeremy and I would like to say a big thank you to all of those early adopter companies who advertised jobs on 2Vouch and also a BIG thanks to all of you who signed up as referrers on the 2Vouch platform.

We are still very passionate that there is a market for job referrals globally but recognise that you have to have the right business model and funding. We think we are heading in the right direction with the JobGenie.

A few points on what we have learned through the 2Vouch experience.

1. Ensure your start up is well funded to get you through the development phase with enough cash to execute your sales and marketing plan.
2. Focus, focus, focus - build enough functionality in your web application to execute your core offering. We built a BIG comprehensive application that did a lot and it probably did too much. We only know this with the benefit of hindsight. Think Twitter!
3. Venture Capital funding from Aussie venture firms is not realistically a funding option if you are a pre-revenue start-up in Australia.
4. Build the parts of your applications that generate revenue as a priority.
5. Launch early and iterate. If people like your design and think your application is slick at your launch. You’re too late to market!
6. Have the right project management and collaboration tools to manage your agile development. We use Atlassian’s Jira and Confluence. Thanks guys you rock!
7. Make sure you have direct access to your development team. We do now! We didn’t initially and that was a disaster! I will go public with who the Australian Web Development Company was that we engaged first time around but now is not the right time. Needless to say - I would never use them or recommend them!
8. As a Recruiter and then CEO of a tech start-up - I have learned so much. The last three years have been a wonderful ride and I am taking everything I have learned and applying those lessons to the development and deployment of JobGenie On Demand Employee Referral Platform.

All the Best,

Riges Younan

CEO, 2Vouch.

@rigesyounan

When viewing a job page such as this one, click on “Refer On” to refer the job to a friend. The new page allows several methods to refer the job:

Click on the Facebook Connect button to proceed. A popup window will appear asking you to give 2Vouch permission to access your Facebook profile. You can revoke this permission any time here. If you are not logged in to Facebook already, it will ask for your login credentials. These are not given to 2Vouch. After that, simply click on “Connect”.

The page will refresh and show your list of friends.

Click on the friend(s) that you would like to send the job referral to and then click on “Send Job Referral Request”. This will pop up a window where you can review everything and add a personal note.

Click on “Send” to complete the process.

Your friends will see the job referral the next time when they log in on Facebook. They do not need to add the 2Vouch application to their profile in order to view the job, although they are most welcome to join us.

Tips

1. LinkedIn
   1. Profile: Make sure your profile is complete with all of your work history, education details, blogs, avatar, interests and specialties. This is your digital CV and more often that not this will be what recruiters look for first.
   2. Connect to Recruiters: Seek out recruiters that have good reputations in your industry and connect with them.
   3. Public Profile: Make sure you allow a ‘Full View’ on your public profile settings. This is critical in allowing the search engines to index your profile. Recruiters use search strings via the search engines like google to hack into Linkedin and search profiles outside of their network. So if you want to be found and you don’t have a big network switch this setting on.  To do this you go to Edit My Profile > Edit Public Profile Settings > Full View. This is normally a default setting but just make sure.
   4. Recommendations: Request recommendations from present and past colleagues, managers, partners, direct reports and customers. Having a healthy set of recommendation from credible people adds a heap of value and could be the difference between receiving the call or not.
   5. Contact Settings: Make sure you select that you are interested in ‘Career Opportunities’ and ‘Job Inquiries’
   6. Phone and Email: This is controversial and probably against Linkedin’s terms of service but hey if you want to be found and contacted list your email and phone number in “headline” of your profile. If it is an issue Linkedin will contact you.
   7. Status Updates: This will keep you regularly in the news feed of the recruiters I advised you connect with previously. This also kind of gives them subtle reminders.
   8. Groups: Search the Group Directory and join Industry Groups, Groups created by companies you would like to work for or why not start a group yourself about a topic you are passionate and knowledgeable about. This is just another way for recruiters to evaluate your views on a particular subject and for you to build a network that you can share and learn with.
2. Twitter
   1. Profile: Complete your profile, ensure that your bio describes accurately who you are and what you do. My bio is ‘CEO at 2Vouch and Social Recruiting Strategist.’
   2. Avatar: Have a picture of you as your avatar, so people know who they are building a relationship with.
   3. Hashtags: ‘Hashtags are a community-driven convention for adding additional context and metadata to your tweets’ you can learn more about hashtags here. Use hashtags at the end of some of your tweets as recruiters can search for specific hashtags.
   4. Twitter Search: Recruiters will do searches using Twitter Search on key words. So if you are looking for a job as a creative director then I would suggest tweeting about the fact the ‘ you’ve been updating your creative portfolio’
   5. Follow: HR, recruiters, recruiting companies and employers in the areas you are looking for a job in. Now here I mean follow and engage in conversation and build a relationship, don’t stalk if you really want to get value from twitter. As Boris talks about, some recruiters will look at the follow to following ratio and use that as a filtering tool.
3. Facebook
   1. Profile: complete your profile and ensure that you have the same detail as your Linkedin profile in the ‘Info’ part of your FB profile.
   2. Avatar: In my view, FB is a little more relaxed than Linkedin but if your looking for a job, I would ere on the side of caution and have a respectable looking avator on your profile.
   3. Status Updates: with so many social networks it’s hard to keep up with them, so a cool service like Ping.fm allows you to update all of your social networks at once. Caution: don’t tweet drunk as it will appear on your Linkedin status too. I’ve been there and it’s not a good look.
   4. Fan Pages: Join the fan pages of companies that you are interested in working for. If they are being used correctly as a recruiting tool, then you’ll be updated with opportunities that exist within that company, you can connect with and get advice from people who are currently working there and hopefully start to build a relationship with the recruiter at that company.
   5. Applications: Add job search applications: Cheezhead posted a great list of job search apps for FB here. For all the Aussies there is a SEEK one here
   6. Photos: well we’ve all heard a lot about this issue. Need I say more! Job seekers can rant about if it’s ethical to look at photos etc whilst in the recruiting process but bottom line it happens. So once it’s in the public domain, recruiters will find it. So keep your nudie and drunken shots on your hardrive.
4. RSS
   1. Use a RSS reader to get a live feed of jobs from the job boards that are relevant to you.
   2. There are a number of feed readers for RSS, Google Reader is an example
5. Website
   1. Your Name: Now this is not really ’social’, but have your registered your name as the domain name? This is a personal branding issue and not my area of expertise but Dan Schawbel has a book called Me 2.0 that looks like a good read.
   2. Content: This should include your resume and links to your profiles on social networks.
6. Blog
   1. Subject Area: If you have an opinion on something that your are passionate about like your industry, cooking, sports etc blog about it. This ads another dimension to your social media footprint and gives recruiters a more complete picture of who you are.
   2. Contact details: Mare sure your contact details are visible and easily accessible.
   3. Blogging Platforms: there are a number of them but I find Wordpress easy to use

There are many other things that I would suggest you do in your job search like networking at industry events, and with past colleagues to gain referrals from them to recruiters and companies that may be hiring but this post is long enough already.

Are you using any other social media tools for your job search?

You can listen to the interview I did with @keithkeller and @annemariecross here

A plug for Career Communique below - they are nice people!

Career Communique Radio - A positive alternative to the doom and gloom
Career Communique Radio - a weekly Internet radio show based in Australia  - is hosted every Monday morning (Melbourne time) by Keith Keller and Annemarie Cross.
Each week Keith and Annemarie provide practical tips to help you find real meaning and purpose from your work, as well as giving you proven strategies to help you in your job search.
To listen to the next weeks show or to download previous shows, simply click on the link below
www.careercommuniqueradio.com

2Vouch has a new feature: widgets. A widget is a simple piece of code that you can copy paste into your website, so that it shows 2Vouch jobs.

Bloggers and Web Publishers

The widget has been designed to give you an opportunity to monetize your site and provide valuable content to your audience. The way it works is if someone applies to a job through a widget on your site and that person gets hired, you are tagged as the referrer and you get the reward. Simple as that. You can choose what type of jobs you want to show and what size widget you want to display.

Employers

The widget allows you to display vacancies that you’ve listed on 2Vouch anywhere on your site.

To get the widget go to www.2vouch.com, log in to your account and then click on Widgets

There you will see an example which you can modify if you like.

All you need to do then is copy paste a few lines to where you want the widget to go. The procedure is different for each platform, so here are some pointers:

• Wordpress (the important bit is “Text Widgets” at 2:40 in the presentation)
• Facebook
• MySpace

After that, you can just sit back, wait and let the cash roll in. We hope

Referrers will also be able to sign up from all over the world, so the system is now truely global!

First up last Thursday 2Vouch HQ moved from St Kilda Rd to Toorak Rd South Yarra, right near South Yarra station. The move was executed by 2Vouch GM Jeremy Samuel while CEO Riges Younan was living it up at the Inspecht HR Futures Conference (Disclosure: yes my conference). Below are a few happy snaps of the new office:

Reception Area

Meeting Room

Jeremy working away

The excitement did not stop on Friday when Riges caught up for lunch with the CEO of Hoojano, Mike Wilkinson. Hoojano is another job referral service, a competitor of 2Vouch. The lunch was arranged by Geoff Jennings from Online Recruitment.

2Vouch meets Hoojano

By Michael Specht, Consultant to 2Vouch on Social Media and Recruiting

• Honesty & Authenticity
• Accuracy
• Complete Information
• Process
• Status
• Confidentiality

Basically he is calling for Recruiters, and Employers to respect the candidate’s time and position through open and honest communications.

The level of frustration is growing. The longer the recession continues, the deeper this will become. Candidates are not asking for a lot — just basic guidelines and an understanding of how we make interview and hiring decisions. They are seeking some understanding of what the process and timelines are for a position and how your organization goes about its hiring. This is not a lot to ask, but I have not seen a single corporation that spells this out at any level.

By Michael Specht, Consultant to 2Vouch on Social Media and Recruiting

By Michael Specht, Consultant to 2Vouch on Social Media and Recruiting