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	<title>30 Lines</title>
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	<description>A strategic approach to online branding.</description>
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	<item>
		<title>3 Massive Shifts in Apartment Marketing, All With a Common Thread</title>
		<link>https://30lines.com/apartment-marketing/3-massive-shifts-in-2026-apartment-marketing-common-thread/</link>
					<comments>https://30lines.com/apartment-marketing/3-massive-shifts-in-2026-apartment-marketing-common-thread/#comments</comments>
		
		<dc:creator><![CDATA[Mike Whaling]]></dc:creator>
		<pubDate>Fri, 06 Mar 2026 12:30:00 +0000</pubDate>
				<category><![CDATA[Apartment Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Multifamily]]></category>
		<category><![CDATA[ai search]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[resident experience]]></category>
		<guid isPermaLink="false">https://30lines.com/?p=17439</guid>

					<description><![CDATA[If you’re still waiting for a prospect to land on your website and book a tour, you’re likely missing the biggest opportunities in the market right now. We’re seeing three massive shifts in how apartment marketing is evolving and what that means for your marketing strategy: The top of the funnel is getting higher and...]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>Netflix Is Rewriting Movies for Distracted Viewers. Apartment Marketing Should Take the Hint.</title>
		<link>https://30lines.com/apartment-marketing/netflix-rewriting-movies-for-distracted-viewers-apartment-marketing-nurturing-ideas/</link>
					<comments>https://30lines.com/apartment-marketing/netflix-rewriting-movies-for-distracted-viewers-apartment-marketing-nurturing-ideas/#comments</comments>
		
		<dc:creator><![CDATA[Mike Whaling]]></dc:creator>
		<pubDate>Mon, 26 Jan 2026 02:07:57 +0000</pubDate>
				<category><![CDATA[Apartment Marketing]]></category>
		<category><![CDATA[Email]]></category>
		<guid isPermaLink="false">https://30lines.com/?p=17418</guid>

					<description><![CDATA[Netflix is asking filmmakers to rewrite their scripts to accommodate distracted viewers who aren&#8217;t actually watching the movie. It’s the most honest marketing lesson I’ve heard in a long time. Matt Damon recently noted that the streaming giant now explicitly asks for dialogue that reiterates the plot at least three or four times over the...]]></description>
		
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			<slash:comments>2</slash:comments>
		
		
			</item>
		<item>
		<title>Can AI Find, Trust, and Cite Your Brand in 2026?</title>
		<link>https://30lines.com/uncategorized/ai-in-2026/</link>
					<comments>https://30lines.com/uncategorized/ai-in-2026/#comments</comments>
		
		<dc:creator><![CDATA[30 Lines Marketing]]></dc:creator>
		<pubDate>Mon, 12 Jan 2026 15:00:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://30lines.com/?p=17409</guid>

					<description><![CDATA[2026 starts with a simple question: Can AI find, trust, and cite your brand? Not just rank you. Not just index your pages. But confidently use your content when answering real questions. This matters because search is no longer just a list of links. AI systems increasingly summarize, compare, and recommend before a user ever...]]></description>
		
					<wfw:commentRss>https://30lines.com/uncategorized/ai-in-2026/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>AI Alt Text for Apartments: RentPress + SEO Focus Integration</title>
		<link>https://30lines.com/blog/ai-alt-text-apartment-seo/</link>
					<comments>https://30lines.com/blog/ai-alt-text-apartment-seo/#respond</comments>
		
		<dc:creator><![CDATA[30 Lines Marketing]]></dc:creator>
		<pubDate>Wed, 07 Jan 2026 15:00:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website]]></category>
		<guid isPermaLink="false">https://30lines.com/?p=17298</guid>

					<description><![CDATA[You don’t just need alt text. You need images that are part of your overall apartment SEO strategy. Our RentPress sites do it for you.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Heading Out for the Holidays? The Essential End-of-Year Checklist for Multifamily Teams</title>
		<link>https://30lines.com/marketing/holiday-checklist/</link>
					<comments>https://30lines.com/marketing/holiday-checklist/#comments</comments>
		
		<dc:creator><![CDATA[30 Lines Marketing]]></dc:creator>
		<pubDate>Wed, 17 Dec 2025 11:46:16 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://30lines.com/?p=17390</guid>

					<description><![CDATA[The holidays are one of the busiest times of the year for onsite teams. Between increased resident questions, shifting office hours, and wrapping up year-end reporting, it’s easy for things to fall through the cracks, especially when everyone is preparing for time off. This checklist keeps your community running smoothly while you’re away and sets...]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>Lease-Ups Without the Panic: Is Your Website Doing the Heavy Lifting?</title>
		<link>https://30lines.com/uncategorized/websites-for-apartment-lease-ups-without-the-panic/</link>
					<comments>https://30lines.com/uncategorized/websites-for-apartment-lease-ups-without-the-panic/#respond</comments>
		
		<dc:creator><![CDATA[30 Lines Marketing]]></dc:creator>
		<pubDate>Thu, 18 Sep 2025 13:32:38 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://30lines.com/?p=17272</guid>

					<description><![CDATA[It&#8217;s essential to be aware that the leasing clock starts ticking long before your doors open. If your digital presence isn&#8217;t prepared to keep up with this timeline, you&#8217;ll already be at a disadvantage. One moment you&#8217;re breaking ground; the next, you&#8217;re facing a clock with hundreds of units to fill, and each passing day...]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Renter Expectations, Real AI, and the Rise of GEO: Inside AIM 2025</title>
		<link>https://30lines.com/uncategorized/renter-expectations-real-ai-and-the-rise-of-geo-inside-aim-2025/</link>
					<comments>https://30lines.com/uncategorized/renter-expectations-real-ai-and-the-rise-of-geo-inside-aim-2025/#respond</comments>
		
		<dc:creator><![CDATA[30 Lines Marketing]]></dc:creator>
		<pubDate>Thu, 15 May 2025 19:55:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://30lines.com/?p=17192</guid>

					<description><![CDATA[The only constant in multifamily housing is change, and nowhere was that more evident than at AIM 2025. This year’s conference united industry leaders, innovators, and bold thinkers to answer a critical question: What does it take to thrive when renter expectations, technology, and the market itself are shifting at lightning speed? Here’s a look...]]></description>
		
					<wfw:commentRss>https://30lines.com/uncategorized/renter-expectations-real-ai-and-the-rise-of-geo-inside-aim-2025/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>7 Themes from OpTech 2024 and How Marketers Can Use Them to Win 2025</title>
		<link>https://30lines.com/apartment-marketing/2024-apartment-technology-themes-from-optech-and-how-marketers-can-use-them-to-win-2025/</link>
					<comments>https://30lines.com/apartment-marketing/2024-apartment-technology-themes-from-optech-and-how-marketers-can-use-them-to-win-2025/#comments</comments>
		
		<dc:creator><![CDATA[Mike Whaling]]></dc:creator>
		<pubDate>Mon, 28 Oct 2024 13:33:20 +0000</pubDate>
				<category><![CDATA[Apartment Marketing]]></category>
		<category><![CDATA[Multifamily]]></category>
		<category><![CDATA[multifamily technology]]></category>
		<category><![CDATA[OpTech]]></category>
		<guid isPermaLink="false">https://30lines.com/?p=16803</guid>

					<description><![CDATA[Our recap from OpTech 2024 will highlight the main themes from the event and show apartment marketers how to use those themes to get ahead.]]></description>
		
					<wfw:commentRss>https://30lines.com/apartment-marketing/2024-apartment-technology-themes-from-optech-and-how-marketers-can-use-them-to-win-2025/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
			</item>
		<item>
		<title>October: Start of Q4 … and Crunch Time for Leasing</title>
		<link>https://30lines.com/apartment-marketing/october-q4-fall-apartment-marketing-ideas/</link>
					<comments>https://30lines.com/apartment-marketing/october-q4-fall-apartment-marketing-ideas/#comments</comments>
		
		<dc:creator><![CDATA[Mike Whaling]]></dc:creator>
		<pubDate>Tue, 01 Oct 2024 11:30:00 +0000</pubDate>
				<category><![CDATA[Apartment Marketing]]></category>
		<category><![CDATA[Multifamily]]></category>
		<guid isPermaLink="false">https://30lines.com/?p=16740</guid>

					<description><![CDATA[October 1 marks the start of Q4 – time to finish the year strong. For most multifamily marketers, that window of opportunity is compressed even further as the busy season winds down. You likely have another 2-4 weeks to make things happen before traffic falls off over the winter. Time to buckle down and make...]]></description>
		
					<wfw:commentRss>https://30lines.com/apartment-marketing/october-q4-fall-apartment-marketing-ideas/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
			</item>
		<item>
		<title>What do Cadillac sneakers, the Heavenly Bed, and Barbie have to do with multifamily? More than you think.</title>
		<link>https://30lines.com/apartment-marketing/cadillac-sneakers-heavenly-bed-and-barbie-experiential-marketing-for-apartments/</link>
					<comments>https://30lines.com/apartment-marketing/cadillac-sneakers-heavenly-bed-and-barbie-experiential-marketing-for-apartments/#comments</comments>
		
		<dc:creator><![CDATA[Mike Whaling]]></dc:creator>
		<pubDate>Mon, 09 Sep 2024 11:30:00 +0000</pubDate>
				<category><![CDATA[Apartment Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Word of Mouth]]></category>
		<category><![CDATA[apartment marketing]]></category>
		<category><![CDATA[experiential marketing]]></category>
		<guid isPermaLink="false">https://30lines.com/?p=16708</guid>

					<description><![CDATA[This past week was one of the best of the year for tennis. And you didn’t have to look very far to find some pretty incredible marketing, too. It was championship week at the US Open &#8230; and when tennis comes to the bright lights of New York, it’s the perfect setting for marketers to...]]></description>
		
					<wfw:commentRss>https://30lines.com/apartment-marketing/cadillac-sneakers-heavenly-bed-and-barbie-experiential-marketing-for-apartments/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
			</item>
		<item>
		<title>The Best Date to Launch Your New Apartment Websites</title>
		<link>https://30lines.com/apartment-marketing/when-to-launch-new-apartment-websites/</link>
					<comments>https://30lines.com/apartment-marketing/when-to-launch-new-apartment-websites/#respond</comments>
		
		<dc:creator><![CDATA[Mike Whaling]]></dc:creator>
		<pubDate>Thu, 29 Aug 2024 11:30:00 +0000</pubDate>
				<category><![CDATA[Apartment Marketing]]></category>
		<category><![CDATA[Multifamily]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[apartment marketing]]></category>
		<category><![CDATA[apartment websites]]></category>
		<guid isPermaLink="false">https://30lines.com/?p=16696</guid>

					<description><![CDATA[November 19. (At least, that&#8217;s the day for 2024.) No, it&#8217;s not election day or Thanksgiving or Black Friday. But if you&#8217;re a multifamily marketer looking to launch new apartment websites for 2025, this is just about the ideal date to launch a new site for &#8220;traditional&#8221; multifamily properties. (It&#8217;s usually a different schedule for...]]></description>
		
					<wfw:commentRss>https://30lines.com/apartment-marketing/when-to-launch-new-apartment-websites/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>13 Ways to Cut Your Property’s PPC Budget That Have Nothing to Do With Your Ad Campaign</title>
		<link>https://30lines.com/apartment-marketing/improve-apartment-ppc-google-ads/</link>
					<comments>https://30lines.com/apartment-marketing/improve-apartment-ppc-google-ads/#respond</comments>
		
		<dc:creator><![CDATA[Mike Whaling]]></dc:creator>
		<pubDate>Wed, 21 Aug 2024 11:30:00 +0000</pubDate>
				<category><![CDATA[Apartment Marketing]]></category>
		<category><![CDATA[Multifamily]]></category>
		<category><![CDATA[Paid Traffic]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[apartment marketing]]></category>
		<category><![CDATA[google ads]]></category>
		<guid isPermaLink="false">https://30lines.com/?p=16680</guid>

					<description><![CDATA[Don’t throw good money after bad habits. Two things our agency team hears a lot: Either &#8220;I need to cut my PPC spend&#8221; or &#8220;We need traffic &#8230; crank up our Google Ads campaign.&#8221; In both cases, the desired goal isn&#8217;t about the ad campaign. But it&#8217;s often one of the easiest levers to pull...]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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