360PR Blog

Weekly Digital News: Rise and Fall

SkyeMcIntyre — Sat, 18 Jul 2009 16:52:56 +0000

With social media, as in life, even the mighty fall. First there was Friendster, then Myspace stepped up the online networking game. But Myspace was only able to wear the king of social media crown until college students, and then anyone, was able to sign up for Facebook. Currently, 140-character updates are what’s attracting the [...]

Relationships: Going deeper than ‘who you know’

LauraTomasetti — Fri, 10 Jul 2009 19:29:38 +0000

So I’m just a wee bit late in the game with this post. Hey, we’re busy with client work, a good thing right? The New York Times published an article over the holiday weekend, Spinning the Web: P.R. in Silicon Valley. While some in the PR industry scoffed at the article (read Edelman’s rebuttal), there was at least an element of [...]

Weekly Digital News: What’s It Worth To You?

SkyeMcIntyre — Fri, 10 Jul 2009 18:06:32 +0000

After some time off for the 4th of July holiday, 360PR’s weekly digital news round-up is back. This Friday, we’re highlighting articles that speak to making the most of social media. Novelist Oscar Wilde said “What is a cynic? A man who knows the price of everything and the value of nothing.” In terms of [...]

Twitter on the Decline? Nah.

EliciaBasoli — Wed, 01 Jul 2009 13:38:40 +0000

Throughout April and May, the amount of publicity that Twitter received in mainstream media sky-rocketed. It was featured on the cover of TIME Magazine, for one. And not to mention it seemed like half of Hollywood had signed up for their own account - most notably, Oprah (who hasn’t tweeted since the beginning of June, [...]

Team 360 Runs the JP Morgan Corporate Challenge

EliciaBasoli — Fri, 26 Jun 2009 21:17:37 +0000

Yesterday, we all tied up our sneakers and threw on our running shorts for the annual J.P. Morgan Corporate Challenge, a 5K race supporting Camp Harbor View. For each Corporate Challenge entry, J.P. Morgan made a donation to the camp, which serves over 600 inner-city youth ages 11-14. 360PR was able to support the community, exercise, and have fun…all [...]

Weekly Digital News: Kings and Queens of Social Media

SkyeMcIntyre — Fri, 26 Jun 2009 15:03:50 +0000

If you thought your High School graduation signified the end of the rat race for popularity, you were mistaken. This week, the focus was on maintaining a “cream of the crop” social media status, whether you’re a blogger, avid Facebook user, or intern relegated to delivering the daily dose of java for the office. Check [...]

Radian6 & Chris Brogan Host RockStars of Social CRM Event in Boston

JohnLeRoy — Thu, 25 Jun 2009 20:19:39 +0000

I can’t begin to explain how many horror stories I’ve heard about the customer service of cable companies, and being a Bostonian, this means Comcast. So why would a Comcast customer service representative get a booming ovation at an event on CRM (customer relationship management)? The answer is simple. Frank Eliason, or @comcastcares as he’s [...]

Tools to Boost Our Individual & Collaborative Creativity

MikeRush — Tue, 23 Jun 2009 13:56:42 +0000

What would Chuck Norris do? Or, as many of us at 360PR asked on Friday, how would MC Hammer reinvent something, or Donald Trump improve efficiency? Our agency participated in a hands-on professional development session on Friday (courtesy of The Loeb Group) that focused on “Tools to Boost Our Individual & Collaborative Creativity” — and there were plenty [...]

Weekly Digital News: Keeping It ‘Cool’ With Social Media

SkyeMcIntyre — Mon, 22 Jun 2009 15:46:50 +0000

Last week can be summed up in one word: ‘cool.’ Not only was the sun all but absent as it rained nearly every day in Boston, the previous week’s digital news reminded us that in order to be ‘cool’ within the social media world, having a Facebook account, Twitter Handle, and blog simply aren’t enough. [...]

The cost of non-organics: Food, Inc. opens nationwide

LauraTomasetti — Mon, 22 Jun 2009 13:54:39 +0000

Food, Inc., the new documentary directed by Robert Kenner and co-produced by Fast Food Nation’s Eric Schlosser, opened nationwide this weekend. Food Inc. is less about Hollywood and more about a wide-eyed walk down the supermarket aisle – and the imagery utilized to market the foods we put into our carts every week. My interest in [...]