360PR Blog

Who blogged first: GM or Microsoft. The Answer? Neither.

CindyGordon — Tue, 10 Nov 2009 12:12:12 +0000

Following the landmark research reveal on 2008 social media adoption trends by Dr. Nora Barnes at last Friday’s Society for New Communications Research Symposium SNCR.com, I floated a question that richoted around the room like a bullet. Very simply I asked, “Who was the first Fortune 500 company to blog?” Dr. Barnes respectfully deferred the question to [...]

Charities School Business and Academia on Social Media

CindyGordon — Mon, 09 Nov 2009 17:47:20 +0000

Research doesn’t easily wow me, but this particular study did. I’m referring to the research presented by Dr. Nora Barnes from The University of Massachusetts Dartmouth at last Friday’s SNCR conference in Cambridge, MA. Her study compared the adoption rates of social media from 2007 and 2008 between the 200 largest charities, the Fortune 500, the [...]

Weekly Digital News: Totally Twitter

SkyeMcIntyre — Fri, 06 Nov 2009 21:49:38 +0000

First, a confession: we openly admit to having done a Twitter-centric post in the past. We would never try to pull the wool over our 360PR Blog reader’s eyes. However, with the introduction of Twitter lists, we felt it only appropriate to devote an entire post to the just-launched feature. Yes, it really is that [...]

Brands That Inform (Via Social Media)

EliciaBasoli — Wed, 04 Nov 2009 20:20:03 +0000

Consumers want brands to help them stay informed. And with people often times defining themselves by the brands they buy, companies should be doing more than just providing a product or service. By educating consumers about topics surrounding a brand or an industry, they are likely to more deeply engage with that brand. eMarketer posted an [...]

Weekly Digital News: Help!

SkyeMcIntyre — Tue, 03 Nov 2009 15:32:17 +0000

Everyone could use a little assistance when navigating through the social media jungle. There are countless social media services, platforms and applications, and it seems as if a new one pops up every day. That’s why, this week, we’re sharing some of the best tools for tweeting at your tweeps, tagging your friends and polling [...]

The Cute, Clever and Spooky Stuff Brands Do On Halloween

CindyGordon — Mon, 02 Nov 2009 22:07:35 +0000

Still aglow from pumpkin carving, indulging our inner monster and overindulging on mini-sized candy bars, the 360 Digital Team took a look at how brands competed for our affection by getting into the Halloween spirit. Just as costume couture has great range, so did these promotions: some were cute, some clever, some cool and hip, [...]

Weekly Digital News – Cream of the Crop

SkyeMcIntyre — Fri, 23 Oct 2009 15:34:01 +0000

If you’re a regular Weekly Digital News reader, (and why wouldn’t you be?), you know that the social media stories we detail are typically related in some way. Sometimes very loosely, mind you, but related nonetheless. This week, we’re throwing caution and tradition to the wind, and bringing you the crème de la crème of [...]

Marketing to Moms: “The Shift Has Happened”

LauraTomasetti — Thu, 22 Oct 2009 14:54:55 +0000

The key take-away for me at this week’s Marketing to Moms conference was about story-telling. Not story-telling by advertisers or PR people - not the campaigns and messages that are pushed out. I’m talking about the stories created by the millions of consumers on YouTube, Facebook and other social sites. With the increasing amount of user-generated content online, [...]

The Hatch Awards & Ad Club

MikeRush — Fri, 09 Oct 2009 17:39:13 +0000

For the past 48 years, The Hatch Awards, hosted by the Ad Club, have been New England’s premier creative awards show. Over 1200 entries are reviewed by a dozen judges - high-ranking creative executives from outside the New England area. Awards are presented across 32 categories including every kind of media possible. As part of the [...]

Weekly Digital News: Come Together

SkyeMcIntyre — Fri, 09 Oct 2009 15:42:45 +0000

It’s been awhile since the Beatles instructed the world to “come together,” but their message of peace still resonates today. Whether it’s joining Facebook with your blog, the FTC setting guidelines between bloggers and marketers, or the ongoing battle of the sexes, elements of social media rarely stand alone. This week, we’re taking a deeper [...]