3Cinteractive Blog

3Ci’s Chief Security Officer to Speak on Cybersecurity Panel at CTIA 2013

3Cinteractive — Mon, 20 May 2013 19:33:55 +0000

This week at the CTIA 2013 conference in Las Vegas, cybersecurity will be a particularly hot topic. An entire half of today’s first pre-conference day will be devoted to the state of mobile security. Several panels will also be held during the week, including on best practices. The Best Practices panel, which [...]

3Ci’s Vic Shroff Joins Expert Panel at The App Summit

3Cinteractive — Thu, 16 May 2013 18:33:43 +0000

Vic Shroff, 3Ci’s VP of Channel Sales, will be speaking on an expert panel at the upcoming App Summit in Las Vegas next week. The session titled “Latin America: The Multi-Billion Dollar Emerging Market” will be held on May 21st from 5:35pm – 6:15pm in the Titan Ballroom at the Sands Convention Center. The App [...]

Five Keys To Creating Measurable Mobile Consumer Engagement

3Cinteractive — Wed, 15 May 2013 13:48:40 +0000

This sponsored post originally appeared in VentureBeat on May 7, 2013 and was written by Jeff Michaud, Vice President of Marketing, 3Cinteractive. 1. Develop intimacy with your customer’s “mobile profile” In today’s mobile-centric world, different demographic and psychographic consumer groups will display varying expectations and demand for mobile interactions with your brand. This makes it critical [...]

How do you know if your mobile investment is generating the desired return?

3Cinteractive — Tue, 14 May 2013 13:46:35 +0000

With the global mHealth market expected to reach $10.2 billion by 2018, healthcare organizations are increasingly investing in the power of mobile to create and sustain conversations with their consumers. We’re often asked by healthcare organizations, “How will we know if mobile is working?” In this video our General Manager of Healthcare Solutions, Barry Hix, provides [...]

And they’re off!

3Cinteractive — Mon, 06 May 2013 17:51:39 +0000

Last Friday, in celebration of the 139th running of the Kentucky Derby, we held the inaugural 3Ci Air Swimmer Derby. The odds and excitement were high as the crowd cheered on the racers in their best derby hats while sipping mint juleps. As they came down the stretch, Blue Jacket Anticipation, jockeyed by Michael G., left [...]

3Ci Marches For Babies

3Cinteractive — Mon, 29 Apr 2013 15:51:10 +0000

This past Saturday, several 3Ci team members joined hundreds of supporters in the March of Dimes’ “March for Babies” at City Place in West Palm Beach, FL. March of Dimes provides critical support to prevent babies from being born prematurely and gives hope to more than 28,000 babies born too soon every year in Florida. Together, [...]

5 Key Takeaways from Forrester’s Forum for Marketing Leaders

3Cinteractive — Fri, 26 Apr 2013 13:22:18 +0000

Last week I attended Forrester’s Forum for Marketing Leaders in Los Angeles. The event was focused around how to market to perpetually connected customers to generate new levels of engagement and revenue opportunities. Here are my 5 key takeaways from the event: 1. Mobile Mind Shift. The “perpetually connected customer” has undergone a “Mobile Mind Shift.” [...]

3Cinteractive Publishes White Paper on How to Determine the ROI for Direct-to-Consumer Mobile Engagement in Healthcare

3Cinteractive — Wed, 24 Apr 2013 13:21:03 +0000

White Paper Provides Insights Required to Score the Investment in Mobile 3Cinteractive®, a leading mobile platform company, announced the release of a white paper entitled, “Determining the Return on Investment for Direct-to-Consumer Mobile Engagement in Healthcare”. The paper is for healthcare marketers considering the deployment of mobile to acquire, engage, and retain the healthcare consumer. Readers can [...]

Mobile and Social Collide

3Cinteractive — Tue, 23 Apr 2013 14:43:37 +0000

Think about how many times, during a given day you check your Facebook, Instagram or Twitter accounts on your mobile device. Once when you wake up, a few times while at work, maybe after lunch and then before you go to bed? A new study by IDC in partnership with Facebook says smartphone users check [...]

What’s the data on the 3Ci Data Team?

3Cinteractive — Mon, 22 Apr 2013 19:57:04 +0000

3Ci processes over a billion transactions a month. More than 100 million unique U.S. consumers have engaged with a business through our platform. All that activity creates massive amounts of data. The Data Team at 3Ci is responsible for keeping our offerings running at optimal performance and for making sense of our data. They manage MySQL [...]