The 16-day sweepstakes was promoted on 47 Clear Channel Top 40 radio stations and online.  Radio listeners responded to on-air call-to-action by texting a time-specific keyword to the short code (the entries could also be made at the sweepstakes website).  Due to the popularity of Katy Perry, listener tune-in increased with text-in volume and 90 winners received a trip for two to Katy Perry’s pool party in Miami as well as passes to an advance screening of the movie, “The Proposal”.  The winner of the grand prize received not only a trip for two to Katy’s Private Pool Party at the Fontainebleau Miami Beach and tickets to “The Proposal” screening, but also a trip to Spain for her concert in Madrid.

Singer-songwriter Katy Perry

With Pop2Life and Clear Channel, 3Cinteractive implemented a unique mobile campaign that drew almost 975,000 total entries of which 95% were text messages.  In addition, the campaign drew nearly 116,000 unique entries of which 96% were unique mobile entries.  The strength of the campaign created by 3Cinteractive, Pop2Life, and Clear Channel led to the gain of over 111,000 new contacts for the mobile database.

Sari Stanley Terceira, Human Resources

As Human Resources Manager, Sari’s responsibilities include payroll management, benefits administration, and managing client invoicing, accounts receivable, and accounts payable, harking back to her early career with 3Ci.

Sari was one of the first employees of 3Cinteractive, starting with the mobile marketing firm as the Executive Assistant to CEO and Founder John Duffy. From there she moved into a Bookkeeping/Accounting role which has blossomed into her current position as Human Resources Manager.

Before joining 3Ci, Sari developed her mobile market skills in the telecommunications industry as a Client Services Manager for MCI. When she is not at work, Sari enjoys her home in Atlantis, Florida, where she lives with her husband Anthony and daughter Elizabeth.

Nokia, reportedly the largest smart phone manufacturer in the world, will immediately begin collaboration with Intel on new devices that run on the company’s Atom™ processor.  This collaboration has great potential — on paper, at least — for the evolution of mobile devices.

Not only will Nokia benefit by gaining access to new technology, Intel will also be able to license mobile phone technology from it’s new partner to offer to its other customers, perhaps even to LG.  This possibility is staggering; combined, Nokia and LG control almost 50% of the mobile phone market worldwide.  This share makes Intel’s theoretical reach across mobile a powerful one.

The partnership also places Intel in a key position in light of Apple®’s 2008 purchase of PA Semiconductor.  Apple, which uses Intel chips for its Mac® computers, does not use Intel for its iPhone™ or iPod® portable devices.

The Nokia—Intel joint venture goes beyond smart phones, however; both have stated that they are looking to invent a whole new mobile platform, such as Mobile Internet Devices (MIDs).  It will be very interesting to see how the Nokia—Intel partnership develops and especially how it influences the likes of Apple, AMD, Microsoft® (provider of Windows® Mobile) and Google™ (maker of Android) to progress in the development of their mobile technologies.

The mobile marketing platform expansion adds significant markets including Argentina, Brazil, Mexico, Venezuela, and Uruguay. “Our platform is designed to be highly scalable, carrier and aggregator agnostic, and expansive enough to serve the global brands we work with,” explained Mike FitzGibbon, President of 3Cinteractive.

3Ci’s Switchblade platform adds seventeen Central and South American countries to its existing coverage, which also includes the United States, Canada, and Europe. The Switchblade mobile marketing platform allows for seamless integration to aggregators or carriers directly utilizing multiple protocols including HTTP, SMPP, CIMD, UCP/EMI, SEMA, and OIS.

“We are very excited about this expansion. It comes on the heels of our recent direct-bind connection with two major U.S. mobile carriers on behalf of one of our clients,” said Mr. FitzGibbon. “Our international growth plans remain on track.”

Mike FitzGibbon, pictured center

The Business Journal has long believed that young professionals are among the community’s most vital assets and that it’s important to recognize and acknowledge those who are making South Florida a better place to live and do business.

The group of 40 Under 40 honorees were recognized at a cocktail reception held Thursday, June 18th Design Center of the Americas. In addition, the honorees will be profiled in the the special section of the Business Journal on June 19.

Congratulations to Mike and thanks to the SFBJ for the honor!

In addition to panel discussions on the role of mobile in the Presidential campaign, how mobile is critical to social media (but is the same true in reverse?), as well as questioning what is the advertising agency ROI (a panel moderated by our own Jeremy Martin, Vice President of Business Development), there was also fun to be had. Mobile Marketer kindly held an attendee party at their offices, and guess who showed up on camera?

     
Jeremy Martin, pictured at left                         And Jeremy Martin, again pictured at left

NEW YORK—(BUSINESS WIRE)—The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 700 member companies worldwide, [June 2, 2009] opened its annual Mobile Marketing Forum (MMF) in New York. Held at the Grand Hyatt, this two-day event has brought together some of the world’s largest brands and mobile industry leaders to discuss such topics as consumer engagement, branding in the mobile channel, social media and others. Featuring executives from companies the MMF emphasizes marketer’s case studies and discussions around privacy, location services, and creating opportunities through the evolution of the market.

“The mobile marketing channel has taken some big steps over the last year and the Mobile Marketing Forum has started off strong today with some incredible speakers sharing their success stories and discussing hot topics for the mobile industry,” said Mike Wehrs, President and CEO of the MMA. “Consumer privacy will continue to be at the core of our organization, with an emphasis of education and awareness around making the mobile marketing ecosystem profitable for all involved.”

The MMA is also offering mobile access to the Forum’s overview, schedule, speaker list, and other event information via a mobile site, created and powered by iLoop Mobile’s industry-leading mFinity Mobile Platform. The WAP site is available at nyc2009.mobilemarketingforum.com.

The MMF has become one of the most anticipated events in North America focused on mobile marketing, and this year bnetTV.com will be streaming the Mobile Marketing Forum live from the Grand Hyatt in New York. BnetTV.com will be on location filming sessions and conducting in-depth interviews with speakers to broadcast to those who are not able to attend in person.

The Mobile Marketing Forum is produced by the Mobile Marketing Association (MMA) (www.mmaglobal.com). Event sponsors include 3Cinteractive, AOL, Cellufun, GetJar, mBlox, MapQuest, Mojiva, Motricity, MX Telecom, OpenMarket, OpenWave, Predicto, Smaato, The Weather Channel, Velti and VeriSign. For more information and the full event schedule, please visit www.mobilemarketingforum.com.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.

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Contacts

Global Results Comm. (GRC)
Valerie Christopherson
949.608.0276
valeriec@globalresultspr.com
or
Kirsten Woodard
949.608.0276
kwoodard@globalresultspr.com

After nearly three years of building and running what we believe is the best technology group in the mobile industry, David “Kop” Koplovitz is moving in to a new role. Kop is now the Chief Product Officer (lovingly referred to as “3CPO” in the office…no offense to Lucasfilms!) for 3Cinteractive. Kop is moving to (3)CPO from his position as the Vice President of Technology at 3Cinteractive. As our VP of Technology, Kop has done an amazing job helping to build our systems, products, and the people who support them. His contribution in this area of our business has absolutely had an impact on our overall success.

David Welborn, 3Ci’s Chief Architect, will be assuming control of our technology organization and will manage those day-to-day operations.

Please help us in congratulating David Koplovitz for the incredible work he has done and, more importantly, the incredible work he is going to do in his new role. Congratulations, Kop!

ITxM is partnering with 3Cinteractive to take advantage of mobile messaging and provide donors with more options on how they communicate with the blood centers. For donors who prefer mobile messaging, this may promote more frequent donations and improve show rates of donors with scheduled appointments through mobile alerts/reminders. The ultimate goal for the blood centers is to improve the donor experience by offering more choices of communication and further automate the donor recruitment process.

3Ci is very proud to take such a strong leadership position in an important area of the mobile marketing industry. We believe that our appointment is a compelling testament to 3Cinteractive’s and Niki Dunbar’s extensive reputation as a leader in mobile marketing compliance and consumer best practices. Congratulations, Niki!