Comments for 3Cinteractive Blog http://www.3cinteractive.com/blog Mobile Marketing, Text Messaging, Mobile Social Networking and more. Sun, 28 Jun 2009 04:33:13 +0000 http://wordpress.org/?v=2.5.1 Comment on 3Cinteractive Hosts the Mobile Marketing Forum’s Advertising Agency Panel by 3Ci’s Jeremy Martin at the Mobile Marketer “Pre-MMF Party” in New York at 3Cinteractive Blog http://feedproxy.google.com/~r/3CinteractiveBlogComments/~3/1-0E3qo_1J0/ 3Ci’s Jeremy Martin at the Mobile Marketer “Pre-MMF Party” in New York at 3Cinteractive Blog Fri, 05 Jun 2009 20:05:12 +0000 http://www.3cinteractive.com/blog/?p=110#comment-481 [...] is the same true in reverse?), as well as questioning what is the advertising agency ROI (a panel moderated by our own Jeremy Martin, Vice President of Business Development), there was also fun to be had. Mobile Marketer kindly held an attendee party at their offices, and [...] [...] is the same true in reverse?), as well as questioning what is the advertising agency ROI (a panel moderated by our own Jeremy Martin, Vice President of Business Development), there was also fun to be had. Mobile Marketer kindly held an attendee party at their offices, and [...]

]]> http://www.3cinteractive.com/blog/events/3cinteractive-hosts-the-mobile-marketing-forums-advertising-agency-panel/#comment-481 Comment on 3Cinteractive Hosts the Mobile Marketing Forum’s Advertising Agency Panel by Mobile Marketing Forum Focuses on Branding and Successful Campaigns Using the Mobile Channel at 3Cinteractive Blog http://feedproxy.google.com/~r/3CinteractiveBlogComments/~3/P2wLrcRxSrw/ Mobile Marketing Forum Focuses on Branding and Successful Campaigns Using the Mobile Channel at 3Cinteractive Blog Wed, 03 Jun 2009 13:48:56 +0000 http://www.3cinteractive.com/blog/?p=110#comment-469 [...] is produced by the Mobile Marketing Association (MMA) (www.mmaglobal.com). Event sponsors include 3Cinteractive, AOL, Cellufun, GetJar, mBlox, MapQuest, Mojiva, Motricity, MX Telecom, OpenMarket, OpenWave, [...] [...] is produced by the Mobile Marketing Association (MMA) (www.mmaglobal.com). Event sponsors include 3Cinteractive, AOL, Cellufun, GetJar, mBlox, MapQuest, Mojiva, Motricity, MX Telecom, OpenMarket, OpenWave, [...]

]]> http://www.3cinteractive.com/blog/events/3cinteractive-hosts-the-mobile-marketing-forums-advertising-agency-panel/#comment-469 Comment on 3Cinteractive Provides Voting for Hooters Calendar Girl of the Year by brittany wolfe http://feedproxy.google.com/~r/3CinteractiveBlogComments/~3/TwRPTPk9TUc/ brittany wolfe Sat, 02 May 2009 00:19:34 +0000 http://www.3cinteractive.com/blog/?p=100#comment-443 Thanks to everyone who voted for me I made the top ten!!! Now you can go to hooterscalendar.com and vote again!!! thanks a million!!!! I'm the second girl...Brittany :) Thanks to everyone who voted for me I made the top ten!!! Now you can go to hooterscalendar.com and vote again!!! thanks a million!!!! I’m the second girl…Brittany :)

]]> http://www.3cinteractive.com/blog/marketing/3cinteractive-provides-voting-for-hooters-calendar-girl-of-the-year/#comment-443 Comment on 3Cinteractive Provides Voting for Hooters Calendar Girl of the Year by brittany wolfe http://feedproxy.google.com/~r/3CinteractiveBlogComments/~3/uJW_D6tQdCI/ brittany wolfe Sun, 26 Apr 2009 05:51:00 +0000 http://www.3cinteractive.com/blog/?p=100#comment-436 Hi everyone!! I work @ the Hooters in Rivergate, TN! I would love for you to vote for me!! Only a few days left to vote...text BW059 to 35047....Thanks a toooon!! Check me out in the 2009 calendar...my name is brittany :) Hi everyone!! I work @ the Hooters in Rivergate, TN! I would love for you to vote for me!! Only a few days left to vote…text BW059 to 35047….Thanks a toooon!!
Check me out in the 2009 calendar…my name is brittany :)

]]> http://www.3cinteractive.com/blog/marketing/3cinteractive-provides-voting-for-hooters-calendar-girl-of-the-year/#comment-436 Comment on Websites Can’t Save Radio… by Mitt Younts http://feedproxy.google.com/~r/3CinteractiveBlogComments/~3/jZXYpnNAwFE/ Mitt Younts Mon, 20 Apr 2009 15:03:59 +0000 http://www.3cinteractive.com/blog/?p=16#comment-431 Good article for every radio broadcaster that has tried, and failed, to sell or promote an Internet website in combo with local radio. It works for cross promotion but, radio still wins and reaches listeners like no other in "drive time" and now on your personal mobile device. Like radio used to say: "It follows you wherever you go."- Mitt Younts Good article for every radio broadcaster that has tried, and failed, to sell or promote an Internet website in combo with local radio. It works for cross promotion but, radio still wins and reaches listeners like no other in “drive time” and now on your personal mobile device.

Like radio used to say: “It follows you wherever you go.”- Mitt Younts

]]> http://www.3cinteractive.com/blog/radio/websites-cant-save-radio/#comment-431 Comment on Mobile Marketing and the Teen Demographic by Chris Field http://feedproxy.google.com/~r/3CinteractiveBlogComments/~3/o82hyUMdY40/ Chris Field Wed, 03 Dec 2008 18:07:32 +0000 http://www.3cinteractive.com/blog/?p=84#comment-319 Scott, I couldn't agree more. Consumers are definitely driven by promotions to use mobile. We have run multiple campaigns with and without incentives and there is definitely a difference in response rates. We actually changed a few campaigns in the middle of their run and were able to measure the results. Its amazing to see how important a compelling offer really is. Jonathan, There are so many factors that go into a campaign that it would be tough to say that one medium is better than the other. The brand, the offer, how the media is consumed, frequency, etc... Based on my experience in the mobile marketing industry, for a "pull" campaign we have seen the highest response rates to come from Tv, then radio, then print. That being said it has been very different for each different client. Some offers work better in print, some better on the radio, some outperform on TV. Scott, I couldn’t agree more. Consumers are definitely driven by promotions to use mobile. We have run multiple campaigns with and without incentives and there is definitely a difference in response rates. We actually changed a few campaigns in the middle of their run and were able to measure the results. Its amazing to see how important a compelling offer really is.

Jonathan, There are so many factors that go into a campaign that it would be tough to say that one medium is better than the other. The brand, the offer, how the media is consumed, frequency, etc… Based on my experience in the mobile marketing industry, for a “pull” campaign we have seen the highest response rates to come from Tv, then radio, then print. That being said it has been very different for each different client. Some offers work better in print, some better on the radio, some outperform on TV.

]]> http://www.3cinteractive.com/blog/marketing/mobile-marketing-and-the-teen-demographic/#comment-319 Comment on Mobile Marketing and the Teen Demographic by Jonathan http://feedproxy.google.com/~r/3CinteractiveBlogComments/~3/yR_VNxcgSww/ Jonathan Thu, 27 Nov 2008 16:07:33 +0000 http://www.3cinteractive.com/blog/?p=84#comment-316 What this does not tell us is where the ads that elicit most response are located. Comment anyone? What this does not tell us is where the ads that elicit most response are located. Comment anyone?

]]> http://www.3cinteractive.com/blog/marketing/mobile-marketing-and-the-teen-demographic/#comment-316 Comment on Mobile Marketing and the Teen Demographic by scott kline http://feedproxy.google.com/~r/3CinteractiveBlogComments/~3/fyShamaBwm8/ scott kline Thu, 27 Nov 2008 12:50:51 +0000 http://www.3cinteractive.com/blog/?p=84#comment-315 It is very clear that consumers are driven by promotions in the physical world to use the mobile device as a RESPONSE MECHANISM TO INTERACT WITH BRANDS! At Adheadz.com, we continue to see Mobile Response rates higher than 15% when Brands run radio, TV and traditional advertising with their Mobile Tag like "Text BMW to 51684 for More Information". The increase of Mobile Tagging, where marketers add their brands’ Keyword and Short Code (like 'BMW to 51684 for More Information") onto their brochures, collateral and marketing outreach, is similar to the use of URL tagging which happened at the onset of the Internet. All the best - Scott It is very clear that consumers are driven by promotions in the physical world to use the mobile device as a RESPONSE MECHANISM TO INTERACT WITH BRANDS!

At Adheadz.com, we continue to see Mobile Response rates higher than 15% when Brands run radio, TV and traditional advertising with their Mobile Tag like “Text BMW to 51684 for More Information”.

The increase of Mobile Tagging, where marketers add their brands’ Keyword and Short Code (like ‘BMW to 51684 for More Information”) onto their brochures, collateral and marketing outreach, is similar to the use of URL tagging which happened at the onset of the Internet.

All the best - Scott

]]> http://www.3cinteractive.com/blog/marketing/mobile-marketing-and-the-teen-demographic/#comment-315 Comment on HD Radio Activates Its Digital Radio Push by Douglas Hanna http://feedproxy.google.com/~r/3CinteractiveBlogComments/~3/Yqj7E8s9MCM/ Douglas Hanna Tue, 04 Nov 2008 15:52:11 +0000 http://www.3cinteractive.com/blog/?p=62#comment-291 One can only hope this "push" does a better job of increasing HD sales than previous campaigns. I thought the "Time to upgrade" was especially lame as people still haven't been given good reasons to upgrade to a receiver that costs somewhere in the neighborhood of $100. If there's a significant reason to upgrade, MHO is that no campaign has done a reasonable job of articulating it. One can only hope this “push” does a better job of increasing HD sales than previous campaigns. I thought the “Time to upgrade” was especially lame as people still haven’t been given good reasons to upgrade to a receiver that costs somewhere in the neighborhood of $100. If there’s a significant reason to upgrade, MHO is that no campaign has done a reasonable job of articulating it.

]]> http://www.3cinteractive.com/blog/inside-3ci/hd-radio-activates-its-digital-radio-push/#comment-291 Comment on 3Cinteractive Announces All-Star Board of Advisors by John Duffy http://feedproxy.google.com/~r/3CinteractiveBlogComments/~3/VblZg1ZwdIA/ John Duffy Mon, 25 Aug 2008 13:43:24 +0000 http://www.3cinteractive.com/blog/?p=49#comment-232 3Cinteractive is pleased to announce the formation of a special non-executive committee of super cool and fairly competent marketing executives. "These guys really now how to run up a bar tab," said Mike FitzGibbon, 3Ci's co-founder and President. 3Cinteractive is pleased to announce the formation of a special non-executive committee of super cool and fairly competent marketing executives. “These guys really now how to run up a bar tab,” said Mike FitzGibbon, 3Ci’s co-founder and President.

]]> http://www.3cinteractive.com/blog/press-releases/3cinteractive-announces-all-star-board-of-advisors/#comment-232