Before the Giulietta, Alfa Romeo was a brand of exclusivity and prestige, more likely to be found on a racetrack or gracing the driveway of the well-heeled than in the average Italian garage. But in the early 1950s, fresh off back-to-back Formula 1 championships with the Alfetta, Alfa Romeo was poised to democratise its DNA. What began with the 1900 found its full expression in the Giulietta—a car that offered race-bred engineering to everyday drivers.

The Giulietta Berlina arrived with a clear mission: bring high performance and exquisite Italian styling to the emerging middle class. And it delivered. Beneath its refined yet modest silhouette beat the heart of a thoroughbred: a 1290 cc, twin-camshaft aluminum engine—an engineering marvel at the time. It produced 53 horsepower, could hit 140 km/h, and was light, agile, and perfectly balanced thanks to its innovative use of aluminum in the engine, gearbox, and differential.

This was no mere family car—it was a revolution on wheels. It was “the family car that wins races,” as Alfa put it. A saloon that offered track-inspired driving to the masses, without sacrificing practicality. With the Giulietta, Alfa Romeo didn’t just build a car—they created a new category: the premium compact sports saloon.

Technically, the Giulietta was leagues ahead of its contemporaries. With independent suspension front and rear, a steering-column gear shift, and drum brakes forged through a proprietary Alfa casting process, it boasted a sophistication that few rivals could match. Even its manufacturing marked a shift in gears. Under Austrian engineer Rudolf Hruska, Alfa Romeo reimagined its Portello plant for true mass production, boosting output from 50 to 200 units a day. Suddenly, Alfa Romeo was not just a boutique automaker—it was a serious industrial force.

Yet the Giulietta’s impact went far beyond mechanics. It became a cultural icon, interwoven with the spirit of the Italian economic boom. It appeared in films like Opiate ’67, rubbing shoulders with cinematic royalty—Marcello Mastroianni, Sophia Loren, Vittorio Gassman. Its 100,001st unit was commemorated by Giulietta Masina herself, muse to Fellini and symbol of post-war Italian cinema. It graced the first-ever cover of Quattroruote magazine in 1956, cementing its place in the national consciousness.

And the name “Giulietta”? It’s the stuff of legend. One version credits the wife of poet Leonardo Sinisgalli, who suggested it during a conversation. Another speaks of a Russian prince at a 1950 Paris gala, lamenting that there were “eight Romeos but not a single Juliet” among Alfa’s executives. Either way, the name stuck—and became immortal.

The Giulietta’s influence would ripple across decades. Its DNA lives on in models like the Giulia, which would refine and elevate the Giulietta’s blend of performance and accessibility. In many ways, the Giulietta Berlina did for Alfa Romeo what the Beetle did for Volkswagen or the Mini for BMC—it made the brand universal, accessible, and essential.

Between 1955 and 1964, more than 130,000 Giulietta Berlinas rolled off the line, with total Giulietta production—including the Sprint, Spider, Sprint Speciale, and SZ—topping 177,000 units. Each carried with it a promise: that sportiness, elegance, and innovation weren’t just for the privileged few—they were for everyone.

Seventy years later, the Giulietta Berlina remains more than a car. It is a symbol of rebirth, of aspiration made real, of Italy’s post-war rise. It represents the moment Alfa Romeo shifted from legend to legacy—bringing the spirit of the racetrack to the boulevards of Milan, the hills of Tuscany, and the cobbled streets of Rome. And in doing so, it gave Italians not just a way to get from A to B, but a way to dream.

A Symbol of Alfa Romeo’s Electrified Future

Launched in 2022, the Tonale represents more than just a new model in the Alfa Romeo lineup; it signals the brand’s evolution into the electrified era without compromising its motorsport heritage. The compact SUV’s design is unmistakably Alfa: sinuous curves, balanced proportions, and a commanding presence that speaks to its sporty DNA.

Under the bonnet, the Tonale offers an impressively diverse range of powertrains tailored to modern mobility. Customers can choose between a 280-hp Ibrida Plug-In Q4 with all-wheel drive and a 6-speed automatic transmission, a 160-hp Ibrida featuring variable-geometry turbo (VGT) technology with a 7-speed dual-clutch, and a 130-hp turbo diesel option. This strategic lineup ensures that efficiency, performance, and driving pleasure remain at the heart of the Alfa Romeo experience.

Innovation Meets Italian Craftsmanship

The Tonale’s global success is rooted not just in performance, but in its innovative features and peerless attention to detail. Its driver-centric cockpit boasts a fully digital 12.3” “telescopic” instrument cluster and a 10.25” infotainment touchscreen—blending connectivity and elegance in a truly immersive driving environment.

A perfect illustration of Alfa Romeo’s signature blend of emotion and engineering is found in the newly introduced Intensa special series. This top-tier version boasts exclusive 20” alloy wheels with bright gold accents, refined Dark Miron finishes, and an interior draped in black Alcantara with contrasting leather-coloured stitching. It comes comprehensively equipped with features such as electronically controlled suspension, Level 2 driver assistance systems, and a 470-watt Harman Kardon audio system that elevates the driving experience to a concert-like level.

Made in Pomigliano: The Heart of Italian Manufacturing

Producing the Tonale at the Pomigliano d’Arco plant is a nod to the brand’s commitment to Italian excellence. Originally designed by Alfa Romeo in 1968 and operational since 1972, the Giambattista Vico plant has long been a beacon of innovation and productivity, having manufactured over five million vehicles to date. Recently modernised to accommodate the rigours of electrified vehicle production, the facility combines state-of-the-art automation with sustainable practices and highly trained personnel.

The plant’s credentials are impressive. It has earned accolades such as the Automotive Lean Production award for best plant in Europe, and its transformation in 2021 was a pivotal step in aligning with Stellantis’ ambitious electrification goals.

Acclaimed Around the World

From Europe to the Americas and beyond, the Alfa Romeo Tonale has captivated critics and customers alike. It was named “Europe Car 2023” by the Italian Union of Automotive Journalists (UIGA) and won “New Car of the Year 2023” from Quattroruote magazine. In the U.S., Green Car Journal awarded it “Green SUV of the Year™ 2024,” recognising its balance of sustainability and sporty dynamics.

Germany has also embraced the Tonale, with AUTO Straßenverkehr readers naming it “Family Car of the Year 2024” in two categories, while auto motor und sport hailed it as the best import in the Compact/Off-Road SUV category for its “Best Cars 2025” awards. And in Latin America, Italian style continues to turn heads: in Chile, the Tonale clinched “The Best Design 2025” accolade, reaffirming its status as a global benchmark in the premium SUV segment.

The Road Ahead

As the 100,000th Tonale hits the road, Alfa Romeo stands at the intersection of its historic past and electrified future. With world-class manufacturing, a refined yet daring design language, and a lineup that bridges the gap between tradition and innovation, the Tonale isn’t just a vehicle—it’s a vision of where Alfa Romeo is headed.

And judging by its success, the road ahead looks unmistakably red, thrillingly Italian, and unapologetically Alfa.

A Revolutionary Hybrid System for Optimal Efficiency

At the heart of the Junior Ibrida Q4 is a 48-V hybrid system, combining a 1.2-litre turbocharged engine with two electric motors. This innovative configuration delivers a combined output of 145 hp, ensuring both spirited performance and low emissions. Notably, this system does not require a physical connection between the front and rear axles, which minimizes weight and optimizes fuel efficiency. As a result, the Junior Ibrida Q4 boasts CO2 emissions below 120g/km, setting a new benchmark in the segment for achieving the perfect balance between performance and eco-friendliness.

The introduction of MultiLink rear suspension, a first for this platform, ensures that the Junior Ibrida Q4 provides a level of driving comfort and enjoyment unmatched in its class. This independent suspension system is designed to absorb road imperfections, offering a smooth and controlled ride, even on challenging surfaces. Whether navigating tight urban streets or venturing onto rugged country roads, the Junior Ibrida Q4 delivers a refined and responsive driving experience, making it an ideal choice for everyday use or adventurous escapes.

Unmatched Traction for Every Scenario

The Junior Ibrida Q4 is equipped with Power Looping Technology, a sophisticated system that ensures all-wheel drive capability, even when the battery is low. This groundbreaking feature guarantees exceptional traction in any driving condition—whether you’re tackling snowy landscapes, muddy trails, or wet country roads. The intelligent distribution of torque between the axles offers superior grip, providing a heightened sense of control and safety in even the most adverse conditions.

With the Q4 Hybrid, Alfa Romeo expands its lineup, catering to every mobility need. The Junior Ibrida Q4 offers a comprehensive choice for customers, from the Junior Elettrica for city-centric sportiness to the Junior Veloce for those seeking ultimate performance. For those who require all-weather capability and traction in every scenario, the Junior Ibrida Q4 is the clear choice.

Dynamic Drive Modes and Ultimate Comfort

The Junior Ibrida Q4 is equipped with Alfa Romeo’s signature DNA selector, allowing drivers to tailor the car’s performance to their preferences. The “Dynamic” mode unleashes the full potential of the engine for an exhilarating, sporty experience, while the “Natural” mode is optimized for everyday use, offering a balanced and efficient drive. For challenging road conditions, the “Q4” mode ensures maximum safety and traction, providing confidence in low-grip situations. Additionally, the “Advanced Efficiency” mode enhances fuel efficiency, making the Junior Ibrida Q4 a versatile companion for long journeys.

The introduction of the MultiLink rear suspension elevates the driving experience to new heights, ensuring optimal comfort for occupants without compromising the car’s handling prowess. This sophisticated suspension system enhances the vehicle’s ability to absorb road irregularities, improving both comfort and stability. Together with the Q4 all-wheel-drive system, the Junior Ibrida Q4 offers an unprecedented combination of traction, efficiency, and driving pleasure.

Premium Features for an Elevated Experience

Alfa Romeo’s attention to detail extends beyond performance, with a wealth of premium features found in the Junior Ibrida Q4. The “Leggenda” badge symbolizes the brand’s rich heritage and is complemented by 18-inch alloy wheels and Full LED headlights, giving the vehicle a distinctive and dynamic presence on the road.

Inside, the cabin is equally impressive. The Spiga seats, crafted from a luxurious vinyl and fabric blend, provide both comfort and style, while the 10.25-inch infotainment system with navigation ensures seamless connectivity. Audiophiles will appreciate the 6-speaker sound system, delivering high-quality sound throughout the journey. The level 2 autonomous driving system, 180° rearview camera, and hands-free electric tailgate come as standard, making the Junior Ibrida Q4 not only a high-performance vehicle but also a highly sophisticated and safe one.

A Natural Fit for a Diverse Clientele

The Junior Ibrida Q4 is designed to meet the needs of a diverse range of customers. Whether you’re an urban commuter seeking efficiency and performance, a winter sports enthusiast needing reliable all-wheel drive, or a business looking for a versatile fleet vehicle, the Junior Ibrida Q4 caters to all. The combination of exceptional performance, advanced hybrid technology, and all-wheel drive capability makes it an ideal choice for those who refuse to compromise on versatility, safety, and style.

As Alfa Romeo continues to push the boundaries of automotive innovation, the Junior Ibrida Q4 serves as a shining example of the brand’s commitment to delivering exhilarating driving dynamics, cutting-edge technology, and environmental responsibility. With its world-class performance, unmatched efficiency, and all-weather capability, the Junior Ibrida Q4 is set to redefine what a hybrid vehicle can be.

Pioneering Sustainability in the Tyre Industry

Opening the conference, Jorge Almeida, Head of Sustainability at Continental Tires, and Prof. Burkhard Wies, Head of Applied Research and Innovation, set the tone with an insightful presentation on the company’s sustainability strategy. Continental has long been at the forefront of reducing the environmental impact of tyres, with a particular focus on the tyre’s use phase – a key area where environmental footprint reduction is most achievable. As Prof. Wies remarked, “Continental is pursuing eager sustainability ambitions. But in the rapidly evolving tyre industry, we also know that certain overarching issues can only be solved collectively.” He emphasised the importance of cross-divisional collaboration and the pooling of expertise to develop solutions that will benefit the industry as a whole.

Continental’s tireless pursuit of sustainability also extends to collaborative projects and the integration of scientific research into its approach. The company’s participation in the Tire Technology Expo was an ideal opportunity to present its latest innovations, all aimed at advancing sustainable practices while addressing pressing industry challenges.

Unlocking Insights into Tyre Wear Particles

One of the highlights of Continental’s presentations focused on the critical issue of tyre wear particles – a subject that has garnered increasing attention due to its environmental impact. Continental’s collaboration with the Technical University of Braunschweig resulted in the development of a pioneering study aimed at understanding tyre wear particles under real-world conditions.

Dr. Benjamin Oelze, Group Leader for Test Method Development at Continental Tires, shared the findings of this research project, which was funded by the German Ministry of Science and Culture. The study, titled “Online Analysis of Airborne Tire Wear Particles During their Formation and Differentiation from Particles of Other Origins” (OLRAP), introduced an innovative method for quantifying tyre wear particles as they form during driving. This project lays the groundwork for developing strategies to reduce tyre-related emissions, offering a pathway for more sustainable tyres.

A Leap Forward in Energy Efficiency with Innovative Testing

Continental also unveiled an innovative approach to reducing energy loss in tyres, a crucial factor in both fuel efficiency and carbon emission reduction. Prof. Jorge Lacayo-Pineda, an expert in evaluating new materials, presented a cutting-edge rebound testing device that measures hysteresis losses in rubber samples with incredible precision. By assessing how rubber behaves during contact with the road, this technology helps reduce rolling resistance and improve fuel efficiency. Tyres with higher rebound resilience lose less energy as heat, resulting in improved overall efficiency.

COKOON: A Groundbreaking Eco-Friendly Adhesion Technology

Another major highlight of Continental’s participation in the Expo was the introduction of COKOON, a revolutionary adhesion technology that eliminates the need for harmful chemicals in the bonding process of textile reinforcing materials. Developed in collaboration with Kordsa, a global supplier of textile reinforcements, COKOON offers a cleaner, more sustainable solution for tyre manufacturing. The technology allows textile materials to bond with rubber compounds without using resorcinol or formaldehyde, substances typically used in conventional adhesion systems.

Dr. Cornelia Schmaunz-Hirsch of Continental and Dr. Yasin Sen of Kordsa presented this environmentally friendly innovation, which they have made available as a cost-free, open-source solution for tyre manufacturers. By enabling the entire industry to access this technology, Continental and Kordsa are driving collective progress in sustainable tyre production.

Continental’s Vision for a Sustainable Future

The projects showcased at the Tire Technology Expo underscore Continental Tires’ ongoing commitment to reducing the environmental impact of tyres through innovation. These initiatives are aligned with the company’s ambitious goal to achieve carbon-neutral production across all its tyre plants by 2040.

In addition to these groundbreaking technological advances, Continental continues to lead industry discussions on sustainability through its participation in global events like the Tire Technology Expo. This year’s conference, which also featured a comprehensive specialist conference on tyre design and manufacturing processes, highlighted the importance of industry collaboration in overcoming sustainability challenges.

Continental Tires is at the forefront of advancing sustainable practices in the tyre industry, and the innovations presented at the 2025 Tire Technology Expo are a testament to its leadership in this field. By combining scientific research with practical, environmentally conscious solutions, Continental is paving the way for a greener, more efficient future in the tyre industry. Through initiatives like the OLRAP study, energy-efficient testing methods, and the COKOON bonding technology, Continental is not only shaping the future of tyre technology but also helping to create a more sustainable and eco-friendly world for generations to come.

A Symphony of Emotion and Italian Identity

The Sanremo Festival has long been a platform for Italy’s most evocative voices, and Noemi’s Se t’innamori muori is no exception. The song speaks to the courage required to surrender oneself to love—embracing vulnerability, uncertainty, and intensity. This powerful message finds a natural ally in Alfa Romeo, a brand that has always positioned itself at the intersection of passion and performance.

By featuring the Alfa Romeo Junior in the video, the brand underscores its commitment to emotional connection. The Junior is more than just a car—it serves as a silent yet potent witness to Noemi’s journey in the video, opening and closing the piece with an almost cinematic presence. Much like the artist’s music, the Junior is designed to stir the soul, representing a fusion of style, movement, and sentiment.

Alfa Romeo: A Legacy of Emotion

Alfa Romeo has always championed the philosophy that a car is more than just a vehicle—it is an experience, a companion, and at times, a reflection of the driver’s soul. This ethos aligns seamlessly with Noemi’s artistry, where every lyric and note is infused with depth and feeling. In an era where automotive trends lean toward minimalist functionality, Alfa Romeo remains steadfast in its dedication to vehicles that evoke strong emotions—where driving is not just about transportation but about connection.

The Junior, with its dynamic design and spirited performance, mirrors Noemi’s ability to captivate audiences with her voice. The car’s presence in the video adds a layer of narrative depth, reinforcing the theme of self-discovery and the unfiltered embrace of love.

New Music and an Unmissable Live Experience

Noemi’s Se t’innamori muori will be part of her forthcoming album, Nostalgia, set for release on February 28, 2025. With this album, the artist continues to explore themes of memory, passion, and human connection, further cementing her place as one of Italy’s most compelling voices.

Fans can also look forward to an extraordinary live performance as Noemi prepares to take the stage at Rome’s Palazzo dello Sport on December 20, 2025. This marks a significant milestone in her career, following a string of intimate performances in Italian theaters throughout November and December.

A Collaboration Rooted in Passion

Alfa Romeo’s partnership with Noemi is more than just a product placement—it is a testament to shared values of authenticity, artistic excellence, and emotional storytelling. As the Junior glides through the evocative landscapes of the music video, it serves as a reminder that both music and automobiles have the power to move us—not just physically, but emotionally.

The music video for Se t’innamori muori, produced by Sony Music Entertainment Italy S.p.A., is now available on YouTube, offering audiences a glimpse into a world where music and motion harmonize in perfect synergy.

With Noemi’s evocative voice and Alfa Romeo’s enduring legacy of passion-driven design, this collaboration is a celebration of what it truly means to feel—without fear, without hesitation, and without compromise.

A Century of Racing Excellence

The highlight of the event will be a dedicated on-track demonstration, bringing together an extraordinary collection of Alfa Romeo’s most revered competition cars. This tribute commemorates the centenary of Alfa Romeo’s victory in the inaugural Manufacturer’s World Championship in 1925—a defining moment that cemented the marque’s reputation in motorsport.

Across the weekend, enthusiasts can expect to witness a dazzling array of Grand Prix cars, sports cars, touring cars, and prototypes that have graced some of the world’s most demanding circuits. Among the legendary machines on display will be the 158 ‘Alfetta’, Alfa Romeo’s first Formula 1 World Championship-winning car, alongside the Tipo 308C, TZ2, and the pioneering Tipo 33 prototypes. Each vehicle tells a captivating story of innovation, performance, and mechanical artistry spanning from 1925 to 1975.

Honouring Racing Legends

The celebration will also pay homage to the legendary drivers who made Alfa Romeo synonymous with racing success. Visitors will have the chance to relive the exploits of icons such as Antonio Ascari, a four-time Grand Prix winner; Giuseppe Farina, the first-ever Formula 1 World Champion; and Juan Manuel Fangio, a five-time World Champion who solidified Alfa Romeo’s dominance in the early years of F1. The Revival will also honour the memory of Tazio Nuvolari, Alfa Romeo’s most celebrated pre-war driver, whose daring spirit remains a touchstone in motorsport lore.

An Unmissable Celebration

Adding to the excitement, Alfa Romeo’s presence at the Goodwood Revival follows its recognition earlier in the year at the Goodwood Festival of Speed, where the centenary of the Manufacturer’s World Championship was highlighted in the exclusive Prologue class. This special showcase will feature Alfa Romeo’s early racing machines that predate the official World Championship, providing a deeper appreciation of the brand’s motorsport roots.

The Alfa Romeo tribute at the Goodwood Revival will be a fitting addition to an already thrilling lineup of celebrations, including the previously announced VW Type 2 Split Screen track opening parade and the groundbreaking all-sustainable fuel race list.

Secure Your Place at Goodwood Revival 2025

Motorsport aficionados and Alfa Romeo enthusiasts alike are encouraged to book their tickets early to experience this spectacular celebration. Early bird tickets for the Goodwood Revival, taking place from Friday 12 to Sunday 14 September 2025, are now available at goodwood.com. Don’t miss this opportunity to witness history in motion and immerse yourself in the golden age of motorsport.

A Sales Triumph That Exceeds Expectations

The Junior’s remarkable sales numbers are a testament to the brand’s enduring appeal and the power of its Italian heritage. Alfa Romeo has long been synonymous with style, performance, and passion – qualities that continue to resonate with customers across Europe and the Middle East. The Junior’s success reinforces the brand’s commitment to innovation, as it seamlessly integrates cutting-edge BEV technology with the classic Alfa Romeo DNA.

“The enthusiasm with which European customers have welcomed the compact sports car has been the driving force behind the entire lineup,” said Alfa Romeo CEO Santo Ficili. “At the Brussels International Motor Show, I shared the optimistic goal of 20,000 Junior units by late January. Exceeding that target is a clear confirmation of the project’s success and the excellent work of our dealer network.”

Strengthening a Complete Lineup

The outstanding performance of the Junior comes at a pivotal time, coinciding with the arrival of the Ibrida Q4 version. This addition completes Alfa Romeo’s diverse portfolio, which also includes the dynamic Tonale, the sophisticated Giulia, and the versatile Stelvio. Each model continues to embody the brand’s core values—Italian spirit, sportiness, and passion—while appealing to a broad range of automotive enthusiasts worldwide.

By reinforcing its lineup with the innovative Ibrida Q4, Alfa Romeo is not only diversifying its offerings but also paving the way for the Junior to serve as a catalyst for growth in emerging markets. The Junior’s imminent debut in Japan and Australia is expected to further amplify the brand’s global reach and reinforce its position as a forward-thinking leader in the automotive industry.

Looking Ahead: Global Expansion and Innovation

As Alfa Romeo gears up for its entry into the Japanese and Australian markets, the company is poised to leverage the Junior’s early success to build momentum worldwide. These regions, known for their discerning automotive audiences, represent significant growth opportunities. The brand’s strategic expansion is underpinned by its commitment to innovation—evident in the BEV mix of the Junior—and its unwavering dedication to quality and performance.

“With gratitude to everyone who has chosen the Junior to date, our focus now turns to its debut in Japan and Australia,” Ficili added. “In these markets, the Junior will be instrumental in supporting our entire lineup, ushering in a wave of innovations that will excite our customers and drive our global growth.”

Conclusion

Alfa Romeo’s record-breaking launch of the Junior is more than just a sales success—it is a clear signal of the brand’s dynamic future. By exceeding early sales expectations and expanding its technological horizons with a significant BEV component, Alfa Romeo is setting a bold new course for 2025. With new markets on the horizon and a complete, innovative lineup, the Italian marque is well-positioned to continue captivating automotive enthusiasts around the globe.

The Junior’s triumph reflects the passionate commitment of Quattroruote‘s enthusiastic audience, who recognised the car’s compelling blend of Italian design, innovation, and driving dynamics. This win is particularly significant as it positions the Junior as a benchmark in its segment, offering a thrilling driving experience with a distinctly Italian flair. Alfa Romeo has once again delivered on its promise to create a car that is both sporty and accessible, effortlessly combining a compact footprint with exhilarating performance.

The Alfa Romeo Junior is not just another compact car; it represents the future of the brand’s commitment to the B-segment—a category that many consider the heart of the automotive world in both Italy and Europe. With its youthful appeal, the Junior is poised to reignite the passion of long-time Alfisti fans while capturing the imagination of a new generation. It’s a vehicle that both recalls the legacy of the Giulietta and MiTo while charting a bold new direction for the iconic brand.

The Junior is available in two configurations: hybrid and electric, offering an exciting glimpse into Alfa Romeo’s electrified future. As the brand continues to evolve, this award-winning compact car reinforces the ethos of Alfa Romeo—a brand dedicated to offering some of the sportiest, most exciting vehicles to drive in every class.

The Junior joins an illustrious list of Alfa Romeo models to have previously received the Innovation of the Year award, with the 147 (2001), MiTo (2009), Giulietta (2011), Giulia (2017), Stelvio (2018), and Tonale (2023) also having earned this prestigious accolade.

In the competitive world of automotive innovation, the Junior’s victory is a testament to Alfa Romeo’s ability to remain at the forefront of design and technology while staying true to its roots. It’s a car that offers much more than just a means of transport—it’s a statement of the brand’s ongoing commitment to excellence and innovation in a changing automotive landscape.

A Historic Milestone
The date December 17 carries immense significance. It was on this same day in 1966 that the legendary Carlo Chiti, a visionary of motorsport engineering, entrusted Franco Scaglione to craft the bodywork for what would become the original 33 Stradale—a car many still consider the pinnacle of automotive beauty. Now, 58 years later, this legacy has been reignited, celebrating the timeless spirit of Alfa Romeo while boldly charting a course for its future.

A Bespoke Creation Like No Other
The new 33 Stradale is no ordinary car—it’s a mobile work of art. Limited to just 33 units, this two-seater coupé seamlessly blends heritage and innovation, combining artisan craftsmanship with cutting-edge performance. Each vehicle is tailor-made to meet the unique vision of its owner, offering an unrivaled driving experience and an enduring charm reserved for the elite few who believed in this ambitious project from the beginning.

One such enthusiast is the first proud owner, a member of the exclusive Club 33, whose identity and car configuration remain confidential. This individual’s journey began at the 2022 F1 Grand Prix at Monza, where Alfa Romeo first unveiled its bold vision for the 33 Stradale. Since then, they’ve been an integral part of the car’s development, collaborating closely with the Alfa Romeo team to bring their dream to life.

The Alfa Romeo “Bottega”
The rebirth of the 33 Stradale was shaped within the newly established Alfa Romeo “Bottega”, a hub of innovation and tradition. Inspired by Renaissance-era artisan workshops and 20th-century Italian coachbuilders, the “Bottega” is where Alfa Romeo’s designers, engineers, and historians joined forces with the car’s buyers to create bespoke configurations. This intimate, collaborative process mirrors the meticulous attention to detail that has defined Alfa Romeo’s greatest creations.

Integral to the 33 Stradale’s production is the iconic Carrozzeria Touring Superleggera, an esteemed Italian coachbuilder renowned for its contributions to Alfa Romeo’s most beautiful cars. Their expertise ensures the new 33 Stradale upholds the brand’s legacy while setting a new standard for custom-built performance vehicles.

A Masterpiece in Motion
The new 33 Stradale is more than a car—it is a manifesto of Italian excellence, showcasing Alfa Romeo’s unmatched capabilities in both design and engineering. Every detail, from its aerodynamic lines to its advanced powertrain, is crafted to deliver an exhilarating driving experience while paying homage to the brand’s storied past.

As the first customer takes the keys to this extraordinary vehicle, the 33 Stradale embarks on its journey as a modern icon, inspiring future Alfa Romeo models while securing its place in automotive history.

For those who dared to dream with Alfa Romeo, the new 33 Stradale is proof that bold promises, when met with passion and precision, can lead to greatness.

This test session marks an essential stage in the development of the 33 Stradale, particularly its high-speed capabilities, where engineers confirmed the car’s blistering top speed of 333 km/h and its remarkable acceleration, catapulting from 0 to 100 km/h in under three seconds. The results reflect Alfa Romeo’s mastery in blending cutting-edge technology with performance-driven engineering.

Nardò: The Ultimate Testing Ground
The Nardò Technical Center, established in 1975, has long been a key location for some of the most iconic automotive brands. Covering over 700 hectares, the center features 20 specialized test tracks for a variety of driving conditions, but it is the 12.6-kilometer Nardò Ring that stands out for its precision in high-speed testing. With a 4 km diameter and a unique parabolic profile, the track allows for an almost endless straight-line experience, where the centrifugal forces at play require drivers to maintain a compensating speed.

For Alfa Romeo, testing at Nardò was a natural choice. It provided the ideal environment to assess the 33 Stradale’s aerodynamics, cooling systems, and overall high-speed stability—key aspects of its performance and refinement. The Nardò session was pivotal in pushing the boundaries of the car’s top-speed potential and validating the aerodynamics that channel airflow seamlessly around its sculpted bodywork.

Power Meets Precision
At the heart of the 33 Stradale is a 3.0-liter V6 twin-turbo engine, delivering over 620 horsepower through an 8-speed DCT gearbox and rear-wheel drive with an electronic limited-slip differential. This evolution of Alfa Romeo’s famed V6 engine is optimized to deliver extreme performance, and it’s here at Nardò that its prowess was fully realized. The result? A supercar that balances raw power with a driving experience that’s both precise and rewarding.

The car’s dynamic capabilities were further tested at extreme speeds, where engineers confirmed the agility and balance of the 33 Stradale. With every turn of the wheel, the connection between the car and driver is immediate and intuitive, proving that the 33 Stradale is not just about speed, but also a masterclass in handling. This synergy is aided by the active suspension system, which offers a combination of comfort and high-performance capability that few other supercars can match.

From Track to Road
The Nardò session follows an earlier round of dynamic tests at the Balocco Proving Ground, where Alfa Romeo engineers focused on medium- and high-speed handling, braking systems, and overall road behaviour. Balocco, another iconic Alfa Romeo test location, is where the brand’s motorsport heritage converges with its road-going performance vehicles, and the 33 Stradale is no exception. There, the car’s balance, responsiveness, and braking power were put to the test, with engineers refining the steering and suspension to offer unparalleled precision.

The car features a 100% Alfa Romeo dual-arm suspension system with active shock absorbers and semi-virtual steering, which provides exceptional steering precision and lateral acceleration. This ensures optimal handling whether on a race track or winding mountain road. The integration of Brembo’s carbon-ceramic brakes also ensures that the 33 Stradale remains in full control at all times, capable of bringing the car from 100 km/h to 0 in under 33 meters—a testament to the power and responsiveness that Alfa Romeo engineers have honed to perfection.

A Symphony of Sound
However, it’s not just the numbers that make the 33 Stradale special. The driving experience is elevated by the symphony of sound produced by the twin-turbo V6. The exhaust notes are deliberately tuned to provide a visceral and emotional connection with the car, turning every acceleration into an event. The active exhaust system opens fully in Pista mode, allowing the driver to experience the full force of the engine’s power, while in Strada mode, the sound is refined to provide a more comfortable drive.

Both driving modes reflect Alfa Romeo’s commitment to providing the driver with an engaging and versatile experience. Strada mode offers comfort and smooth power delivery, while Pista mode unleashes the full potential of the 33 Stradale, with sharper handling, responsive pedals, and a more aggressive power delivery.

The Countdown Begins
As the clock ticks down to the first delivery of the 33 Stradale, scheduled for December, Alfa Romeo’s engineers continue to fine-tune this extraordinary machine. With only 33 units to be produced, the 33 Stradale will remain a rare gem in the automotive world, a true testament to Alfa Romeo’s legacy of performance and innovation. Those lucky enough to take delivery of this masterpiece will experience not only the thrill of driving a high-performance car but also a piece of automotive history.

The dynamic testing carried out at the Nardò Technical Center and the Balocco Proving Ground has confirmed that the 33 Stradale is more than just a car—it is an experience, a seamless fusion of engineering excellence, speed, and emotion. Watch the exciting video of the Nardò test session and get a closer look at the breathtaking performance of Alfa Romeo’s latest icon.

Alfa Romeo’s 33 Stradale is not just a car; it’s a work of art on wheels, designed to push the limits of driving pleasure and performance, ready to leave an indelible mark on the world of hypercars.

A Legacy Rekindled
This victory is the latest chapter in a narrative woven with remarkable achievements. Earlier this year, in the historical re-enactment of the 1000 Miglia in Italy, the Villa Trasqua team’s 1929 Alfa Romeo 6C 1750 Super Sport, driven by Andrea Vesco and Fabio Salvinelli, secured first place. The duo’s June 2024 triumph further demonstrated the enduring dominance of Alfa Romeo’s engineering masterpieces in these iconic races.

From the scenic landscapes of Brescia to the bustling roads of China, Alfa Romeo’s success transcends borders, showcasing its unparalleled commitment to innovation, style, and performance. These victories stand as a tribute not only to the cars but to the brand’s unyielding dedication to craftsmanship and passion—a spirit that has made Alfa Romeo synonymous with the 1000 Miglia.

Alfa Romeo and the 1000 Miglia: A Historic Partnership
Few automotive brands share such a profound connection with a motorsport event as Alfa Romeo does with the 1000 Miglia. The origins of this partnership date back to 1928, during the race’s second edition, when Giuseppe Campari and Giulio Ramponi took the crown in an Alfa Romeo 6C 1500 Super Sport. Designed by the visionary Vittorio Jano, this car revolutionized racing with its turbocharged fixed-head architecture, clinching victory with an impressive average speed of 84 km/h over the 1,618-kilometer route.

This marked the beginning of a golden era for Alfa Romeo in the 1000 Miglia. Between 1932 and 1938, Alfa Romeo achieved an unprecedented seven consecutive wins, a record that remains unbeaten. Across the event’s history, the brand boasts a total of 11 victories, solidifying its status as a cornerstone of this legendary race.

After its transformation into a regularity race in 1982, the 1000 Miglia continued to honor Alfa Romeo’s historic cars, celebrating their performance and elegance. The event has evolved into a global phenomenon, and Alfa Romeo remains at its heart—a beacon of Italy’s automotive heritage and an ambassador of “Made in Italy” excellence.

A Global Celebration of Alfa Romeo’s Excellence
The 1000 Miglia Experience CHINA represents a pivotal expansion of this storied event, bringing its unique blend of competitive spirit and automotive artistry to a new audience. The triumph of the Freccia d’Oro 6C 2500 Sport in this debut edition serves as a reminder of Alfa Romeo’s enduring relevance, even as the world of motorsport evolves.

For over a century, Alfa Romeo has embodied the perfect fusion of innovation and tradition. Its victories—both past and present—are a testament to the brand’s timeless appeal and its ability to inspire generations of automotive enthusiasts.

As the dust settles on this remarkable inaugural race in China, one thing remains clear: Alfa Romeo’s bond with the 1000 Miglia is unbreakable, a relationship that continues to set benchmarks in the world of vintage motorsport.

Now in its fourth edition, the “Best in Classic” competition, curated by the editorial team at Ruoteclassiche, celebrates the cars that have shaped the cultural, social, and economic landscape of the automotive sector. The competition, which spans 11 categories, is unique in its ability to blend the charm of classic vehicles with modern innovations, highlighting the unbreakable connection between the past and present of the motoring world.

This year’s winners were chosen through a combination of public votes on the Ruoteclassiche Instagram channel and expert judgments from a distinguished jury led by the magazine’s director, Gian Luca Pellegrini. The new Alfa Romeo 33 Stradale was named the victor in the “Reloaded” category, further cementing its place in the legacy of Alfa Romeo and its storied history in automotive design.

A Modern Tribute to a Timeless Classic

The 33 Stradale, a two-seater coupé, is a modern interpretation of the legendary 1967 Alfa Romeo Tipo 33 Stradale, widely regarded as one of the most beautiful cars of all time. Limited to only 33 units, the new Stradale combines the heritage of its predecessor with the cutting-edge technology of today. What makes this car truly special is its artisanal production process, reminiscent of Italy’s Renaissance craft traditions, as well as the workshops of famous Italian coachbuilders from the 1960s.

The award’s official citation described the new 33 Stradale as “a manifesto for the future and a tribute to the past,” celebrating its blend of timeless design and modern innovations. The car’s exterior is a masterclass in proportion and surface treatment, combining elements of the 1967 design with contemporary details that define Alfa Romeo’s new style language. The minimalist interior, with its focus on the driving experience, complements the exterior design and stays true to the spirit of the original 33 Stradale.

A Design Masterpiece

At the heart of the 33 Stradale is a stunning design that exudes “necessary beauty.” The exterior balances volumes and proportions in a way that speaks to Alfa Romeo’s legacy while also embracing future trends. Every line and curve of the vehicle has been meticulously crafted to evoke a sense of motion even when stationary, a characteristic that has become synonymous with the Alfa Romeo brand.

Inside, the cabin is a nod to simplicity, but with a focus on driver engagement. The use of high-quality materials elevates the driving experience, while also reflecting the brand’s commitment to combining aesthetics with function. The attention to detail and craftsmanship of the interior ensures that every moment spent inside the 33 Stradale feels exceptional.

A Momentous Award

The prestigious award was presented at the Stella Polare Congress Center in Fiera Milano, an event attended by the elite of the automotive world. Alejandro Mesonero, Head of Alfa Romeo Design, accepted the award on behalf of the design team. In his speech, Mesonero expressed pride in the achievement, acknowledging the vision and “healthy pinch of madness” that drove the 33 Stradale project.

“This is an authentic manifesto of the Italian brand’s capabilities,” Mesonero said, “both now and in the future. The 33 Stradale is a tribute to Franco Scaglione’s 1967 masterpiece, but it also looks forward, previewing some of the design elements that will define future Alfa Romeo models.”

The new Alfa Romeo 33 Stradale is not only a tribute to an iconic car of the past but also a statement of the brand’s future direction. It embodies the fusion of heritage and innovation, a vision that will undoubtedly influence Alfa Romeo’s upcoming models, ensuring that the spirit of the 33 Stradale lives on for generations to come.

With its “Best in Classic 2024” award, the Alfa Romeo 33 Stradale has proven that great design is timeless, and when combined with modern technology, it creates something truly extraordinary. The Stradale is not just a car; it is a work of art that continues to captivate enthusiasts, embodying the best of Alfa Romeo’s past, present, and future.