3BrainMarketing

Antonio Damasio: The quest to understand consciousness

Marc Narine — Thu, 19 Jan 2012 14:34:13 +0000

Every morning we wake up and regain consciousness -- that is a marvelous fact -- but what exactly is it that we regain? Neuroscientist Antonio Damasio uses this simple question to give us a glimpse into how our brains create our sense of self.

Neuromarketing & the Science of Shopping

Marc Narine — Thu, 01 Dec 2011 14:39:36 +0000

The Discovery Channel entered the fast-growing world of neurological testing to learn how neuromarketing can help various industries understand why some products stay on the shelves, while others fly off them.

The Origins of Pleasure by Paul Bloom

Marc Narine — Mon, 29 Aug 2011 14:22:53 +0000

The origins of pleasure by Paul Bloom (professor of psychology and cognitive science at Yale University). How our beliefs frame the amount of pleasure we experience from sex, to food, art and more.

Unconscious Processing of Web Advertising

Marc Narine — Wed, 24 Aug 2011 20:55:11 +0000

According to a study posted in the Journal of Interactive Marketing – consumer exposure to web advertising often lead to unconscious processing and the development of a more favorable attitude toward the advertised brand. Consumers have become increasingly savvy about technology in recent years, and many of them ignore Web ads during online activities. In [...]

Superbrands’ success fuelled by sex, religion and gossip

Marc Narine — Wed, 17 Aug 2011 00:58:29 +0000

Before filming Secrets of the Superbrands, I'd never been to a porn shoot, and in my wildest imaginings I never thought the reason I'd end up at one would have anything to do with filming a documentary about the world's most powerful technology brands.