A New Chapter for Chery

For nearly three decades, Chery has solidified its position as a leader in the automotive industry, with 28 years of technical expertise under its belt. With the launch of HIMLA, Chery takes a bold leap into the competitive and rapidly growing global bakkie market. HIMLA is more than just a new name; it’s a statement of intent that signals Chery’s ability to meet the diverse needs of the modern bakkie consumer.

Verene Petersen, National Marketing Manager for Chery South Africa, encapsulated the brand’s vision: “Bakkies play a vital role in many parts of the world, from remote work sites to everyday family life. HIMLA is our way of expanding into a segment that is both competitive and full of potential. South Africa, in particular, is a standout market for bakkies. While we continue to evaluate opportunities in key markets, our focus with HIMLA is on building a product that speaks to global needs and local preferences alike.”

A Growing Global Market

The global bakkie segment is experiencing sustained growth, with IHS data indicating international sales reached 5.67 million units in 2025. Projections suggest that this number will rise to over 6.3 million units by 2030. As these vehicles evolve from purely work-focused tools to versatile, multi-purpose companions, the demand for innovation and adaptability has never been greater.

Chery’s HIMLA brand is poised to take full advantage of this trend. The company’s latest offering will go beyond the traditional image of the bakkie as a workhorse, embracing a broader role that caters to both commercial needs and lifestyle-driven customers. Whether it’s for family transport, off-road adventure, or cargo-hauling, HIMLA delivers a product range that is as adaptable as it is rugged.

A Range for Every Need

HIMLA’s lineup will feature a full spectrum of models, from compact and mid-sized bakkies to larger variants. Each model is designed to cater to specific regional needs, ensuring that the HIMLA range can meet the demands of diverse markets. In the Middle East, the focus will be on off-road enhancements, while South America’s priorities will centre around heavy-duty cargo capabilities. Meanwhile, Europe’s push for sustainability and electrification will be reflected in HIMLA’s fully electric variants.

This adaptability is a cornerstone of the HIMLA brand. With petrol, diesel, and fully electric powertrain options, HIMLA can serve a wide range of users, ensuring that no matter the terrain or task at hand, there is a HIMLA vehicle suited to the job.

Uncompromising Safety and Quality

As Chery expands into this competitive market, the HIMLA series will adhere to the company’s renowned Global Five-Star Safety Standard. This means that each model will be equipped with intelligent driving assistance systems, high-strength body structures, and advanced battery safety technologies, ensuring that drivers and passengers alike are protected in even the most challenging driving environments.

The HIMLA brand’s commitment to safety reflects Chery’s broader approach to automotive innovation—placing quality and user experience at the forefront. This emphasis on safety is particularly important in markets where the bakkie is used for both daily commutes and heavy-duty applications.

HIMLA’s Global Vision

The name HIMLA itself embodies Chery’s aspirations. Derived from a reverence for mountain peaks and the spirit of conquest, HIMLA reflects the bold yet practical values that are integral to its intended audience. The range is designed for those who seek not only reliability but also adventure—offering a vehicle that is as capable on rugged terrain as it is on the road.

Chery’s HIMLA is not just about meeting the current demands of the bakkie market but reshaping it. By focusing on intelligent connectivity, electrification, and versatile design, HIMLA is poised to become a key player in the global bakkie market, offering a fresh perspective on the future of mobility.

A Global Future, A Local Focus

The HIMLA debut at the Shanghai Auto Show is just the beginning of what promises to be an exciting journey for Chery. As the global automotive landscape evolves, HIMLA is a perfect example of how Chery plans to stay ahead of the curve—delivering not only world-class vehicles but also driving forward the innovation that will shape the future of the bakkie segment.

In addition to the HIMLA premiere, Chery’s hybrid lineup, led by the flagship Tiggo 9 CSH, also made a strong impression, showcasing the advanced capabilities of Chery Super Hybrid (CSH) technology. This hybrid approach will further bolster Chery’s position in the global market as a company committed to sustainable, cutting-edge mobility.

As HIMLA takes its first steps onto the global stage, it signals a new chapter for Chery—a chapter that embraces the future of mobility with boldness, versatility, and technological excellence. With HIMLA, Chery is not just entering the global bakkie market; it’s defining its future.

This poised and articulate machine isn’t just a novelty—it’s a symbol of Chery’s next chapter, where innovation meets empathy to create smarter, more connected customer experiences.

A New Face of Automotive Intelligence

The AiMOGA Robot is more than a friendly greeter; it is the embodiment of Chery’s commitment to intelligent service. Developed in partnership with the AiMOGA team, it represents the company’s first embodied intelligent humanoid and now officially takes its place in Chery’s international smart ecosystem as an “Intelligent Sales Consultant.”

From guiding customers to scheduling test drives and engaging in natural, multilingual conversation, the AiMOGA Robot is engineered to feel less like a machine and more like an intuitive assistant—one that listens, learns, and responds in real-time.

Where Technology Imitates Life

Equipped with a state-of-the-art on-device multimodal sensing system, the AiMOGA Robot interprets everything from voice commands to physical gestures and environmental cues. Its bionic motion framework, coupled with automotive-grade hardware, allows it to walk upright and perform detailed hand operations with uncanny dexterity.

What truly sets AiMOGA apart is its intelligent decision-making engine powered by CheryGPT and Deepseek language models. This enables the robot to process natural language, deliver personalised responses, and switch seamlessly between tasks—whether that’s offering a vehicle overview or co-hosting a showroom tour with other robots.

A Leap from Digital to Physical

The AiMOGA Robot’s transition from virtual avatar to physical presence marks a pivotal technological leap. It reflects a deeper ambition: to humanise technology and bring an emotionally intelligent dimension to retail. At Auto Shanghai, where the robot made a dazzling debut alongside a robotic dog, the AiMOGA stunned crowds with welcome routines, spontaneous dances, and interactive challenge games—showcasing not just its technical prowess, but its flair for showmanship.

As Verene Petersen, National Marketing Manager for Chery South Africa, puts it:

“With the AiMOGA Robot, we’re using technology to bring a more helpful experience into our retail spaces—one that feels less transactional and more connected.”

Beyond the Dealership

While AiMOGA is currently deployed across Chery 4S dealerships, the roadmap ahead is expansive. Its sophisticated capabilities open doors to a range of high-touch environments—from shopping centres and exhibitions to eldercare and education. As its dexterity, language comprehension, and multimodal intelligence continue to evolve, so too will its role in the spaces where empathy and assistance matter most.

A Glimpse Into Chery’s Lifestyle Ecosystem

The AiMOGA Robot is just one element of Chery’s broader ecosystem of future-focused mobility and lifestyle solutions. At Auto Shanghai, Chery also introduced an array of home and public EV charging options, practical energy solutions, and even a rugged collection of camping accessories—underscoring the brand’s commitment to life both on and off the road.

In blending the sleek lines of robotic engineering with the soft touch of hospitality, Chery has reimagined what a dealership can be. The AiMOGA Robot isn’t just selling cars—it’s shaping an entirely new journey, where intelligence, innovation, and intuition drive the experience.

A New Generation of Intelligent Hybrids

The public debut of the Tiggo 7 CSH, Tiggo 8 CSH, and Tiggo 9 CSH will signal the arrival of a new generation of electrified performance and efficiency. These models are underpinned by next-generation hybrid powertrains that set new benchmarks in the industry.

At the heart of CSH is a hybrid engine boasting an industry-leading thermal efficiency of 46.5%, paired with an advanced transmission achieving 93% energy efficiency. This synergy allows for exceptional fuel economy—as low as 2–3L/100 km—without compromising power or responsiveness.

Chery’s engineering marvel includes a dedicated 2.0 TGDI hybrid engine, coupled with DHT230 and DHT280 transmissions, delivering a system output of up to 280 kW and hybrid motor speeds of up to 24,000 rpm. Whether navigating city streets or tackling untamed landscapes, CSH vehicles promise refined performance with muscular versatility.

Built for Every Terrain

Versatility is at the core of CSH’s design philosophy. Chery’s modular hybrid platforms—from the Super Hybrid Off-road Platform to the Super Golden Extended-Range Platform, High-performance Electric Platform, and the flagship Super Hybrid Platform—offer tailored solutions for diverse mobility needs.

This multi-platform approach gives Chery the flexibility to engineer vehicles that are as adept in rugged environments as they are in urban ecosystems. Drivers can expect seamless integration of power, efficiency, and endurance—making CSH vehicles ideal companions on both highways and hinterlands.

A South African Perspective

According to Jay Jay Botes, General Manager of Chery South Africa, the brand’s Super Hybrid rollout holds significant promise for emerging markets:

“Advancing hybrid technology means harnessing innovation and new energy to drive sustainable growth and support a greener future. We believe Super Hybrid technology will become a key growth driver in markets like South Africa, especially as we expand our local lineup with electrified models later this year.”

With fuel prices and environmental concerns on the rise, the availability of advanced hybrid options could be a game-changer in South Africa’s evolving mobility landscape.

From R&D Pioneer to Global Leader

Chery’s journey to hybrid dominance has been over two decades in the making. Since 2001, when hybrid technology was still nascent, the company has pursued a strategy rooted in innovation and resilience. This dedication culminated in the recent unveiling of its hybrid tech ecosystem at the Chery Hybrid Night & Open Source Initiative Launch in Wuhu, China.

This event not only showcased CSH’s capabilities but also reaffirmed Chery’s role as a technology leader rather than a follower. Under the leadership of Chairman Yin Tongyue, Chery’s hybrid strategy is grounded in what he terms the “four essentials”:

• Eco-friendly development
• Affordability
• Safety
• Extended driving range

These pillars serve as guiding principles in Chery’s mission to deliver accessible, sustainable mobility on a global scale.

A Real-World Test of Endurance

Chery is putting its technology where its ambition is. In an upcoming long-distance road test, the Tiggo 9 CSH will cover over 1,600 km across China in just four days—from the breathtaking Three Gorges to Wuhan, through the historic town of Wuzhen, and concluding in Shanghai. This rigorous journey will provide a real-world demonstration of the reliability, efficiency, and extended range that CSH vehicles offer.

Looking Ahead

With the launch of CSH and a full lineup of innovative hybrid vehicles, Chery is positioning itself at the forefront of the global mobility revolution. Its hybrid triad—comprising full in-house control of key technologies, a commitment to industry safety standards, and an open-source collaboration model—cements its role as a disruptor and innovator in the rapidly evolving automotive landscape.

As the world races toward a cleaner, more connected future, Chery’s Super Hybrid initiative is not just a technological leap—it’s a declaration of intent. And for markets like South Africa, it’s a sign of electrified possibilities just over the horizon.

London, 17 April 2025 – In a compelling endorsement of its safety-led design philosophy, JAECOO’s flagship SUV, the 7 SHS, has been awarded the maximum five-star rating from the European New Car Assessment Programme (Euro NCAP). This prestigious accolade places the self-charging hybrid among the safest vehicles in its class, affirming the brand’s dedication to occupant protection and intelligent engineering.

Tailored for modern families and urban explorers alike, the JAECOO 7 SHS stood out in Euro NCAP’s comprehensive evaluations across four key areas: Adult Occupant Protection, Child Occupant Protection, Vulnerable Road Users, and Safety Assist. Impressively, the SUV earned an 81% score for Adult Occupant Protection and 80% in the Safety Assist category – a testament to its advanced safety architecture and cutting-edge driver assistance systems.

At the heart of the SHS’s impressive performance is a suite of up to 21 advanced driver assistance technologies. These include Autonomous Emergency Braking, Forward Collision Warning, and an Intelligent Avoidance System – a feature that enhances situational awareness when passing wide vehicles, such as trucks. Together, these systems create a proactive safety net that not only supports the driver but also elevates protection for all occupants.

The vehicle’s structural design further elevates its safety credentials. Constructed with 80% high-strength steel, the JAECOO 7 SHS offers enhanced rigidity and crash protection, demonstrating how thoughtful engineering can translate into real-world safety.

“Securing a five-star Euro NCAP rating is a significant endorsement of our commitment to safety on a global scale,” said Gary Lan, CEO of JAECOO UK. “The JAECOO 7 SHS is built on the Chery International platform – designed to integrate intelligent engineering, advanced technologies, and rigorous testing to meet the highest levels of occupant protection. This recognition highlights our global safety standards and reinforces our dedication to delivering that same level of assurance to drivers in the UK.”

Beyond its safety strengths, the JAECOO 7 SHS also offers remarkable fuel efficiency and convenience. Thanks to its innovative self-charging hybrid system, the SHS achieves a WLTP fuel economy of 403 mpg and a driving range of up to 745 miles. Unlike traditional plug-in hybrids, the system ensures the battery is constantly recharged during operation, eliminating range anxiety and simplifying ownership.

Priced from £35,165 OTR, the JAECOO 7 SHS comes with a 7-year/100,000-mile manufacturer’s warranty and an 8-year battery warranty, offering further peace of mind for UK buyers. Since its UK debut on 31 January 2025, nearly 2,000 units have already found homes, signalling strong market reception.

The Euro NCAP rating adds to a growing list of accolades for the JAECOO brand, which launched in the UK earlier this year alongside its sister marque, OMODA. Notably, the OMODA E5 (EV) and OMODA 5 (petrol) models have also achieved five-star Euro NCAP ratings, further strengthening the group’s safety-focused credentials.

With its compelling blend of innovative safety technologies, intelligent hybrid engineering, and family-first design, the JAECOO 7 SHS stands as a formidable new entrant in the competitive SUV market – and a reassuring choice for those who refuse to compromise on safety.

In response, Chery is launching its 2025 brand philosophy: “Live for More.” This bold, inspiring initiative captures the spirit of South Africa’s go-getters—those who strive for excellence, push boundaries, and seek fulfilment in every facet of life. More than a tagline, it’s a reflection of Chery’s purpose: to deliver vehicles that enable customers to do more, experience more, and achieve more.

A Global Powerhouse Reaches New Heights

The local growth of Chery mirrors its meteoric rise on the global stage. In August 2024, Chery achieved a momentous milestone by becoming the first Chinese automaker to enter the Fortune Global 500, securing the 385th position. This feat, driven by its dominance in passenger car exports, cements Chery’s standing as a formidable force in the international automotive industry.

This global recognition sets the tone for an ambitious 2025, as Chery doubles down on innovation, sustainability, and customer-centricity—both globally and here in South Africa.

Ushering in a New Era of Innovation

The year ahead marks the dawn of an electrifying chapter for Chery, with the introduction of its New Energy Vehicle (NEV) lineup to South African roads. These vehicles represent a leap forward in sustainable mobility, blending cutting-edge engineering with real-world practicality to deliver a cleaner, more efficient drive.

At the heart of this innovation lies Chery Super Hybrid (CSH) technology, a breakthrough that combines four core systems—engine, transmission, electric drive, and battery safety—into one harmonious powertrain. This includes the fifth-generation 1.5 TGDI hybrid engine, boasting an industry-leading 44.5% thermal efficiency, and a Dedicated Hybrid Transmission (DHT) that achieves 98.5% transmission efficiency with exceptional smoothness. These advances not only redefine the hybrid landscape but ensure that South Africans can drive further, cleaner, and smarter.

Chery is also preparing to expand its local portfolio with a new flagship SUV, designed to deliver premium performance, next-generation connectivity, and a commanding presence on the road—further reinforcing the brand’s dedication to progress and aspiration.

Commitment to Excellence in Service and Care

Beyond product innovation, “Live for More” serves as a guiding principle for every customer interaction. Chery South Africa’s relentless focus on aftersales excellence has yielded remarkable results, with the brand surpassing a 90% Customer Satisfaction Index (CSI) rating in 2024—a clear indicator of trust and quality service.

Looking ahead to 2025, the MyCheryCare division will set even higher benchmarks, enhancing the ownership journey with an emphasis on transparency, accessibility, and customer value. Expanded Service & Parts Offers will include complimentary mechanical inspections, exclusive repair packages, and seasonal savings designed to deliver long-term peace of mind.

Chery’s unmatched parts fill rate of 98% in 2024—an industry-leading figure—further proves its operational efficiency and customer-first ethos. In 2025, the brand will strive for an extraordinary 99% fill rate, ensuring that drivers spend less time waiting and more time enjoying the open road.

Living for More, Every Day

As Chery South Africa turns the page into 2025, the “Live for More” philosophy is more than a strategic pivot—it’s a promise. A promise to innovate fearlessly, serve diligently, and empower South Africans to go further than ever before.

From the first test drive to every service appointment thereafter, Chery is committed to delivering exceptional experiences, unrivalled reliability, and vehicles that move you—literally and figuratively.

In 2025, Chery invites you to not just drive, but to Live for More.

Verene Petersen, National Marketing Manager for Chery South Africa, emphasised the significance of this milestone. “The Tiggo 4 milestone highlights its widespread recognition as a standout product in Chery’s global lineup and underscores its world-class competitiveness. The Tiggo 4 has been instrumental in our success, with 1,172 units sold in February 2025 alone, making it one of South Africa’s most popular passenger vehicles.”

Since its launch in 2018, the Tiggo 4 has captivated consumers in over 70 countries and regions, solidifying its position as a key player in Chery’s global expansion. With the model set to enter the European market in 2025, the Tiggo 4’s footprint is poised to expand even further.

During the celebratory event, a senior Chery executive reaffirmed the company’s commitment to excellence on the world stage. “Reaching the milestone of one million Tiggo 4 units exported highlights the trust our customers have placed in us. As we look to the future, we will continue to prioritise our technology-driven approach, leveraging our advanced R&D, robust quality control, and efficient service networks to deliver high-quality vehicles to users worldwide.”

Beyond its impressive sales figures, the Tiggo 4 lineup has earned widespread acclaim from the global automotive press. The Tiggo 4 Pro DCT was honoured with the Most Improved Car of the Year award at the prestigious Top Gear South Africa 2024 awards, further cementing its reputation as a standout in its segment.

Chery’s success extends beyond the Tiggo 4, with the company achieving a similar milestone in November 2024 for the midsized Tiggo 7. These achievements reflect Chery’s strategic focus on international expansion, innovation, and delivering exceptional vehicles that resonate with consumers worldwide.

As Chery continues to push boundaries in the global automotive market, the Tiggo 4’s success story stands as a testament to the brand’s unwavering commitment to quality, performance, and customer satisfaction.

Driving the Future of Intelligent Mobility

Building upon the success of its Lion intelligence cockpit system, Chery is taking a significant leap forward by integrating DeepSeek’s advanced AI models into its Aimoga robotics ecosystem. This initiative reflects Chery’s forward-thinking approach and commitment to AI advancements—a strategy that has been in development for over 15 years.

“Our collaboration with DeepSeek is a natural extension of Chery’s long-standing commitment to AI-driven innovation,” stated Verene Petersen, National Marketing Manager for Chery South Africa. “By integrating advanced voice interaction capabilities into Aimoga robots, we’re enhancing their role in automotive retail and exploring how intelligent voice technology could shape future mobility experiences. As we continue refining these capabilities, we see exciting potential for broader applications across Chery’s ecosystem.”

Why DeepSeek? The AI Edge

DeepSeek has garnered attention for its disruptive low-cost AI training methods. Powered by NVIDIA H800 chips, the company’s AI models operate under an open-source framework, offering complete transparency in model weights and training logs under the MIT protocol. These advantages make DeepSeek an ideal partner for Chery, aligning with the automaker’s philosophy of democratizing technology for the benefit of all.

The Aimoga robotics team has already integrated DeepSeek’s V2, V3, and R1 models into its robot cloud platform, powering the interaction systems for Chery’s 4S store marketing robots. Real-world testing on Chery’s robot hardware is set to commence next week, marking the beginning of a new phase in AI-enhanced robotics.

A Legacy of AI Innovation

Chery’s commitment to AI is not new. Since venturing into AI in 2010, the automaker has strategically built an intelligent, interconnected technology base, collaborating with industry leaders such as Baidu. The 2018 launch of CheryLion cemented its entry into the AI domain, followed by a dedicated humanoid robotics R&D programme in 2020.

This culminated in the 2023 debut of Aimoga-branded robots, including humanoid robots and robotic dogs. With a mass production plan announced last year, Chery has transitioned from research and development to full-scale deployment, firmly establishing itself as an AI innovator.

Scaling AI-Driven Robotics for Global Markets

Looking ahead, Chery intends to introduce its humanoid robots to overseas markets in the first half of this year. The initial focus will be on car sales assistance, with future applications expanding to a fully integrated human-robot-vehicle ecosystem.

This vision underscores Chery’s ambition to redefine mobility by seamlessly merging AI, robotics, and intelligent automotive systems. As the company pioneers human-robot collaboration in vehicle sales and beyond, it continues to push the boundaries of what is possible in the AI-driven future.

With a legacy of innovation and a future firmly anchored in AI, Chery is not just keeping pace with technological evolution—it is driving it forward.

Departing Cape Town on February 22, the JAECOO J7 Super Hybrid System (SHS) and OMODA C9 Plug-in Hybrid, fully loaded with passengers and luggage, embarked on a four-day trip through varying weather conditions, culminating in Gqeberha. The journey served as a testament to the efficiency, power, and versatility of these premium SUVs, proving their capability in real-world conditions.

Despite facing wet weather—a factor that typically increases fuel consumption by 5-10% due to increased tyre resistance—the JAECOO J7 SHS delivered a remarkable average fuel consumption of 4.88 L/100 km, closely aligning with its WLTP-estimated figure of 5 L/100 km. Few vehicles can match such efficiency while delivering the J7 SHS’s performance: a turbocharged 1.5-litre engine combined with an electric motor, producing 255 kW and 525 N.m of torque. The 18.3 kWh lithium iron phosphate (LFP) battery provides an all-electric range of 90 km and can be rapidly charged from 30% to 80% in just 20 minutes using a DC fast charger. Over the course of the trip, the J7 SHS covered an impressive 1,228 km, reaffirming its efficiency and long-distance capabilities.

Equally noteworthy was the performance of the OMODA C9 PHEV, which achieved a best average fuel consumption of 5.88 L/100 km—well below its WLTP-estimated figure of 6.63 L/100 km. This premium SUV covered 1,189 km on a single tank, an extraordinary feat for a vehicle boasting an output of 440 kW and 915 N.m of torque.

Tony Liu, CEO of OMODA & JAECOO South Africa, expressed his satisfaction with the results: “We are delighted with the road trip’s outcomes. Electrification is the future, and Brand O&J is at the forefront of this transition. Our plug-in hybrid variants of the C9 and J7, alongside the upcoming all-electric J6, offer South African motorists a versatile range of powertrain choices, from combustion to full electrification.”

Beyond showcasing efficiency and performance, the road trip underscored the environmental advantages of plug-in hybrids. By leveraging electric range for urban driving and hybrid power for long-distance travel, the J7 and C9 significantly reduce emissions while offering exceptional range—an ideal solution for South Africa’s evolving mobility landscape.

The journey was joined by 28 journalists and media personalities from Australia, Malaysia, Indonesia, Thailand, South Africa, and the United Kingdom. Travelling from Cape Town to the iconic Addo Elephant Park, each leg of the trip was themed around South Africa’s diverse natural beauty—from oceans and beaches to forests, flora, and fauna—highlighting not only the vehicles’ efficiency but also the country’s breathtaking landscapes.

With one of the best combined ranges among electrified vehicles available in South Africa, the JAECOO J7 SHS and OMODA C9 PHEV set a new benchmark for plug-in hybrid capability. As South Africa moves towards cleaner mobility, these models represent a powerful, efficient, and practical step into the future of electrification.

A Rigorous Test, An Exceptional Performance

Among the various evaluations conducted by Euro NCAP, the side mobile barrier test stands out as one of the most demanding. In this scenario, a deformable barrier, mounted on a trolley, is driven into the side of the vehicle at a speed of 60 km/h. This test simulates a high-impact collision scenario, challenging a vehicle’s structural resilience and occupant protection capabilities.

The Tiggo 9 excelled in this evaluation, demonstrating impressive passenger safety. A side-impact dummy representing an average adult male was placed in the driver’s seat, while additional child dummies were secured in child restraint systems in the rear seats. The SUV’s robust structure, including its A-, B-, and C-pillars, remained intact, preserving crucial survival space for all occupants. Notably, the doors on the unimpacted side could be opened without difficulty, and seatbelts could be unfastened smoothly, allowing for an efficient and safe exit post-collision.

Designed for Maximum Protection

A key highlight of the Tiggo 9’s performance was its well-calibrated airbag deployment. All 10 airbags—including side airbags—activated as designed, significantly reducing the risk of severe injuries to vital areas such as the head, ribs, and lungs. Furthermore, the integrity of the fuel system and battery pack remained uncompromised, mitigating secondary risks such as leaks or fires that can occur in real-world accidents.

Chery’s dedication to safety extends beyond airbags and impact resistance. The Tiggo 9’s body structure is engineered using 85% high-strength steel, with 21% of this composition made up of hot-formed steel. This combination ensures that collision energy is effectively absorbed and redirected away from the passenger cell, preventing deformation and further enhancing occupant protection.

Intelligent Safety: E-CALL Technology

Beyond its robust structural design, the Tiggo 9 is also equipped with E-CALL, a vital life-saving feature. This intelligent system detects when the vehicle has been involved in a severe collision and automatically transmits the vehicle’s location and other crucial details to emergency services via a built-in communication module. This function is particularly beneficial in situations where occupants may be unable to call for assistance themselves, enhancing the SUV’s real-world safety credentials.

Commitment to Excellence

“From the Tiggo 4 Pro to our flagship Tiggo 9, every Chery is crafted with a focus on safety, reflecting our commitment to protecting what matters most,” said Verene Petersen, National Marketing Manager for Chery South Africa. “The Tiggo 9’s performance in the Euro NCAP test underscores Chery’s dedication to delivering security and confidence for every driver and their loved ones.”

Euro NCAP: The Benchmark for Automotive Safety

Established in 1997, Euro NCAP is one of the world’s most respected automotive safety assessment organisations. Backed by multiple European government bodies and safety agencies, the programme subjects vehicles to rigorous crash tests that set global benchmarks for automotive safety. The results serve as a critical reference for consumers, guiding informed car-buying decisions while encouraging manufacturers to continuously enhance safety standards.

With its stellar performance in the Euro NCAP safety tests, the Chery Tiggo 9 affirms its reputation as a premium SUV that prioritises safety, engineering excellence, and peace of mind. As automotive safety standards evolve, Chery remains steadfast in its mission to deliver vehicles that blend cutting-edge technology with superior occupant protection.

Pushing the Boundaries of Efficiency

At the heart of this ambitious venture is the challenge to prove that electrified drivetrains can deliver on both performance and practicality. The C9 and J7 PHEVs are engineered to achieve remarkable ranges by seamlessly integrating petrol and electric power—a feat that most SUVs struggle to match. This endurance drive is not merely a test; it is a statement about the future of hybrid mobility.

Tony Liu, CEO of OMODA & JAECOO South Africa, explains:

“Our upcoming endurance drive is more than just a long-distance journey—it’s an opportunity to demonstrate the impressive efficiency, performance, and comfort of the OMODA C9 and JAECOO J7 plug-in hybrids. Covering over 1,100 km without refuelling or recharging highlights the capability of our electrified drivetrains while giving drivers a chance to experience the beauty of South Africa’s diverse landscapes from behind the wheel of cutting-edge vehicles.”

A Scenic Journey Through South Africa’s Iconic Landscapes

Starting on 22 February in Cape Town, the expedition is designed to be as visually captivating as it is technologically impressive. The journey unfolds over four days, with each leg of the trip celebrating a distinct natural theme:

• Ocean/Beach Vibes: Kicking off the adventure, participants will set off along coastal routes that echo the serene beauty of South Africa’s shoreline.
• Forest, Flora, and Fauna: As the convoy progresses toward Gqeberha, the experience shifts to the lush, vibrant landscapes of the Garden Route, inviting drivers and passengers alike to immerse themselves in nature’s wonders.
• Bush and Safari: The final day, 25 February, culminates at the iconic Addo Elephant Park. Here, the rugged charm of the bush and the thrill of a safari set the perfect backdrop for the conclusion of this electrified journey.

Among the 28 journalists and international guests—from Australia and the United Kingdom to Malaysia, Thailand, and Indonesia—the trip promises not only an in-depth look at next-generation hybrid technology but also an unforgettable encounter with South Africa’s diverse natural beauty.

Under the Hood: The Power Behind the Adventure

Both the J7 and C9 plug-in hybrids come with specifications that underscore their capability to handle long journeys without compromise.

J7 PHEV: Balancing Efficiency and Performance

• Engine & Transmission: The J7 is powered by a turbocharged 1.5-litre petrol engine paired with a sophisticated 3 DHT (Dedicated Hybrid Transmission) that integrates an electric motor.
• Power Output: This setup delivers an impressive 255 kW of power and 525 N.m of torque.
• Battery & Range: Equipped with an 18.3 kWh lithium iron phosphate (LFP) battery, the J7 offers a WLTP-estimated all-electric range of 90 km, extending the total range to approximately 1,200 km.
• Fast Charging: When connected to a DC fast charger, the battery can rebound from 30% to 80% in just 20 minutes, ensuring minimal downtime.

C9 PHEV: Elevating Performance to New Heights

• Engine & Transmission: The range-topping C9 PHEV features a turbocharged 1.5-litre petrol engine, enhanced by a 3 DHT system and three electric motors.
• Power Output: This formidable combination produces a striking 440 kW and 915 N.m of torque, allowing the C9 to accelerate with the vigor of a performance car while maintaining a refined, composed ride.
• Battery & Range: The C9 boasts a WLTP-estimated all-electric range of 150 km, with a total range of 1,100 km, highlighting its capacity for long-haul journeys.
• Fast Charging: The battery pack can be rapidly recharged from 30% to 80% in 25 minutes using a DC fast charger, underscoring its readiness for any challenge.

A Glimpse Into the Future of Mobility

This electrified expedition by OMODA and JAECOO is a powerful testament to how modern engineering and innovative design can overcome traditional barriers in automotive technology. By seamlessly merging performance, efficiency, and comfort, the C9 and J7 PHEVs are poised to redefine what drivers can expect from a hybrid SUV.

As the convoy winds its way through South Africa’s most picturesque terrains—from the Atlantic’s edge to the vibrant ecosystems of the Garden Route and finally into the wild expanses of the bush—this journey is set to captivate both automotive enthusiasts and nature lovers alike.

For a four-day odyssey that blends cutting-edge technology with the raw beauty of South Africa, the OMODA C9 and JAECOO J7 are not just vehicles—they are harbingers of a future where sustainability and performance drive hand in hand.

Stay tuned as this electrified adventure unfolds, and join us in witnessing a new era of automotive excellence.

This appointment comes at a pivotal moment for OMODA&JAECOO, following the successful launch of the JAECOO brand and the highly anticipated JAECOO 7, which officially began customer deliveries at the end of January 2025. Lan’s appointment also precedes the introduction of several key models for both brands, including the OMODA 9, OMODA 7, and JAECOO 5, all scheduled for release within the year.

A Strong Start for OMODA&JAECOO

Lan’s leadership comes on the heels of OMODA’s UK debut in September 2024, an introduction that has already generated considerable interest in the automotive market. As CEO, Lan will be responsible for overseeing the rapid growth and expansion of both the OMODA and JAECOO brands in the UK. His primary objective will be to build on the initial success and momentum, further solidifying the company’s position in one of Europe’s most competitive automotive markets.

Commenting on his new role, Gary Lan expressed his excitement about the opportunities ahead: “OMODA&JAECOO enjoyed a successful debut into the UK in 2024 and has already started 2025 strongly with the launch of the JAECOO 7, which has been positively received by the media and its first customers. My aim is to build on that success by continuing to roll out products from our exciting new OMODA and JAECOO vehicle ranges, supporting our growing dealer network, and engaging with customers in both the fleet and retail sectors. We are committed to delivering innovation, high-quality vehicles, and a first-class ownership experience to our UK customers.”

A Proven Track Record in Automotive Leadership

Lan’s extensive career in the automotive industry has equipped him with the leadership skills necessary to navigate the challenges of expanding a brand in a new and rapidly evolving market. Prior to joining OMODA&JAECOO, he held senior leadership positions at Lincoln Motors in China, where he served as Vice President of Sales and Vice President of Product Marketing and Brand Management. Lan’s background also includes key roles at Ford, Jiangling Motor Company, and Mazda, where he contributed significantly to market strategy, brand development, and sales growth in various regions.

This diverse experience in senior-level roles in China and Taiwan has honed Lan’s expertise in global automotive markets, brand positioning, and customer engagement. His leadership will be instrumental in ensuring OMODA&JAECOO successfully navigates the UK market while providing a premium ownership experience for its customers.

Collaborating for Continued Growth

Lan will work closely with Victor Zhang, the UK Country Director for OMODA&JAECOO, who remains in his role to support the continued growth and operational success of the brand in the UK. Together, Lan and Zhang will ensure that OMODA&JAECOO maintains its commitment to innovation and customer satisfaction, while expanding its presence in the UK and beyond.

With the debut of the JAECOO 7 and the upcoming launches of the OMODA 9, OMODA 7, and JAECOO 5, OMODA&JAECOO is poised for an exciting year of growth, and Gary Lan’s appointment signals the company’s readiness to meet the challenges and opportunities that lie ahead. Under his leadership, the brand is well-positioned to make a lasting impact on the UK automotive market and deliver on its promise of innovation, quality, and a world-class customer experience.

Dynamic Performance That Thrills

For those who crave a stimulating driving experience, the JAECOO J7 delivers on all fronts. Powered by a turbocharged 1.6-litre engine, the J7 produces an impressive 145 kW of power and 290 N.m of torque. This ensures confident acceleration and performance that rivals more expensive SUVs. Whether you opt for the front-wheel-drive Vortex or Glacier models or the all-wheel-drive Inferno, the J7 promises a smooth ride thanks to its seven-speed dual-clutch transmission, which facilitates effortless gear changes. The driving experience is responsive, yet relaxed, making it perfect for both city streets and long highways.

Blending Power and Efficiency

Despite its performance-oriented engine, the J7 doesn’t compromise on fuel efficiency. With consumption figures as low as 7.0L/100 km for the Vortex and Glacier variants and 7.8L/100 km for the Inferno, it strikes the perfect balance between power and economy. The 51-litre fuel tank offers an impressive range of up to 728 km, ensuring fewer stops at the pump and more time on the road. With CO2 emissions as low as 163 g/km, the J7 is not only an eco-friendly choice but also one that delivers an exhilarating yet responsible driving experience.

Form Meets Function

The JAECOO J7 isn’t just about performance—it’s a head-turner in terms of design. The bold, avant-garde exterior features sharp, angular lines and is highlighted by striking LED lights at both the front and rear. The front grille, with its commanding horizontal lines, is adorned with the unmistakable JAECOO badge, making a powerful statement on the road. The flush-fitting, electrically retractable door handles not only add a touch of elegance but also improve the J7’s aerodynamic efficiency, enhancing both its look and functionality.

Generous Cargo Space for Your Lifestyle

Practicality is key for any SUV, and the J7 excels in this department. At just 4,500 mm in length, it’s easy to navigate through urban environments without sacrificing the convenience of a spacious interior. The 412-litre boot is perfect for daily needs, but when you require more room, the 60/40 split-folding rear seats provide a maximum of 1,335 litres of packing space—ideal for weekend getaways or transporting bulky items. Whether it’s luggage for a road trip or groceries for the week, the J7 has you covered.

First-Class Comfort and Refinements

Inside, the JAECOO J7 is a luxurious retreat. The Vortex model is equipped with premium leather upholstery, ambient lighting, a power-adjustable driver’s seat, and dual-zone climate control—all standard features at this price point. For those who want an even more refined experience, the Glacier and Inferno trims step up the luxury game with features like heated and ventilated front seats, a panoramic sunroof, and a heated steering wheel—luxuries that are often found only in vehicles that cost much more.

Packed with Cutting-Edge Technology

Technology is at the heart of the JAECOO J7, enhancing both convenience and entertainment. The Glacier and Inferno models feature a stunning 14.8-inch portrait-style screen that seamlessly integrates with the infotainment system, offering intuitive controls for navigation, music, and connectivity. Wireless Apple CarPlay and Android Auto make pairing your smartphone a breeze, while the eight-speaker Sony sound system ensures an immersive listening experience. Additionally, the J7 includes a built-in dash cam for added peace of mind, while the Glacier and Inferno trims also offer satellite navigation, four USB ports, and Bluetooth connectivity.

Sophisticated Safety Features

In today’s world, safety is paramount, and the JAECOO J7 doesn’t disappoint. Every model comes standard with a comprehensive suite of driver assistance features, including a 360-degree camera, lane-change assist, rear traffic alert, and blind-spot detection. For added peace of mind, the Glacier and Inferno trims offer even more advanced safety technology, such as adaptive cruise control, emergency lane-keeping, forward collision warning, and traffic jam assist. These features work in harmony to keep both you and your passengers safe, making every journey a secure one.

A New Standard in Premium SUVs

“The JAECOO J7 redefines what an upmarket SUV is, effortlessly blending qualities that appeal to the contemporary premium consumer,” said Shannon Gahagan, National Brand & Marketing Manager OMODA & JAECOO. “With a fine blend of performance, technology, and modern design, the J7 offers a pleasing combination that’s hard to match at this price point.”

Whether you’re after exhilarating performance, cutting-edge technology, or luxury-level comfort, the JAECOO J7 is an SUV that punches above its weight. Offering premium features at a competitive price, it’s the ideal choice for anyone looking to elevate their driving experience without breaking the bank.