First introduced in the 2011 Jeep® Grand Cherokee, the Pentastar V6 is the most advanced six-cylinder engine in the history of FCA US, with an ideal integration of select technologies that deliver refinement, fuel efficiency and performance. Today, Pentastar V6 engines are available in 14 vehicles from the Chrysler, Dodge, Jeep and Ram brands.

Since the start of 2015, 47% of FCA US vehicles sold are equipped with a Pentastar V6 engine.

The Pentastar V6 engine family consists of two displacements for the South African market: 3.6-liter (Jeep Grand Cherokee and Wrangler, Chrysler 300C and Dodge Journey) and 3.2-liter (Jeep Cherokee). Three FCA US facilities produce these engines:

• Trenton Engine Complex, Trenton, Mich. (3.6-liter, 3.2-liter)
• Saltillo South Engine Plant, Saltillo, Mexico (3.6-liter)
• Mack Avenue Engine Plant, Detroit (3.6-liter, 3.2-liter)

Flexibility: A Pentastar Hallmark

In terms of character, the Pentastar V6 can be mannerly, as demonstrated in the Chrysler 300C and Dodge Journey; refined, as in the Jeep Cherokee and Grand Cherokee; or beastly, as in the rugged Jeep Wrangler and Wrangler Unlimited.

Other international Pentastar V6 engine applications for the 2015 model year are: Chrysler 200 mid-size sedan and 300 full-size sedan; Dodge Charger sport sedan, Dodge Challenger coupe, Grand Caravan minivan, Durango full-size SUV and Journey mid-size crossover; Jeep Cherokee and Grand Cherokee; and Ram Pick-up trucks and Cargo Vans as well ProMaster full-size van.

In addition, the 3.6-liter Pentastar V6 is a three-time winner of Ward’s 10-Best Engines award (2011-2013).

The Pentastar V6 architecture further distinguishes itself with flexibility. With little or no modification, it can accommodate longitudinal and transverse orientations; front-wheel-, rear-wheel-, all-wheel- and four-wheel-drive systems; 6-speed manual transmissions and 6, 8 and 9-speed automatic transmissions.

All Pentastar engines feature a 60-degree, deep-skirt, die-cast-aluminum cylinder block with six-bolt main caps that provide optimal stiffness for NVH mitigation. Also contributing to NVH reduction are:

• A structural windage tray to complement block stiffness
• A structural aluminum oil pan
• Direct-mounted alternator and A/C compressor, which increase stiffness
• Select-fit pistons with polymer-graphite-coated piston skirts
• “Silent chain” timing drive with inverted teeth for minimal sprocket NVH
• Contoured composite cylinder-head covers
• All Pentastar engines feature variable valve timing (VVT), which enhances fuel efficiency
• Further enhancing the driving experience is the specially designed, glass-reinforced, nylon composite intake manifold, which benefits from low-rumble tuning.

The Pentastar family’s defining design element is its exhaust manifold. The manifold is integrated with the cylinder head, which enables greater packaging efficiency.

The engine also features forged-steel connecting rods and piston-squirter jets, and its cam drive and valve-train components require no scheduled maintenance.

October 27, 2014 , Auburn Hills, Mich. – The Chrysler brand debuted its unique “Ready to Take on the World” advertising campaign for all-new 2015 Chrysler 200 this weekend (10/26). The integrated campaign launched with three 30-second commercials running across television (national broadcast and cable) and online over the weekend. A fourth 30-second spot will debut in November. The campaign also includes print, digital and social extensions.

The spots use subtle humor with visual and musical cues, in addition to narration in three different languages – Japanese, German, Swedish – to drive home the campaign’s focus on craftsmanship, performance and safety. As the all-new 2015 Chrysler 200 is presented in full frame, the narration shifts from the native speaker to an English voice-over introducing the all-new Chrysler 200.

“In 2011, we made a promise with ‘Imported from Detroit,’ and in 2014, we set an expectation with the all-new 2015 Chrysler 200 as ‘America’s Import.’ Our story has evolved from ‘Detroit is back’ to ‘America is back’ to now America is ‘ready to take on the world’,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “With the all-new Chrysler 200, we’ve made a car that feels, looks and drives as competitively and competently as any import, but is built in the USA. So why not speak to the attributes of the car that one might associate with a particular country, whether Japan, Germany or Sweden, and put a unique twist on it that will make consumers not just sit up and take notice but also question what they see and hear, and ultimately, what they believe is possible from an American made automobile.”

“The all-new 2015 Chrysler 200 symbolizes the Chrysler brand’s commitment to building a world-class vehicle that strives for unparalleled quality, performance, safety and technology,” said Al Gardner, President and CEO – Chrysler Brand. “From the all-new plant built to manufacture an all-new car, the Chrysler 200 has been reinvented from the ground up, setting an expectation for consumers of what to expect from the brand in the years to come.”

Broadcast and online spots include:“Japanese Quality,” with its focus on craftsmanship, was filmed in Detroit using textural elements within the city that might appear to be part of the landscape of Japan.

“German Performance – Autobahn” and “German Performance – Three Times,” highlighting superior performance, was filmed in Seattle at night in an homage to Germany’s iconic Autobahn.

Launching on television in November, “Swedish Safety,” showcasing a car designed to help keep passengers out of harm’s way, was filmed in both San Francisco and Seattle, and mirrors the fjords and sea typical of the Swedish landscape.

The commercials all feature the music “The Fire” by The Roots during their closing frames.

In order to build the all-new 2015 Chrysler 200, the Chrysler brand went back to the drawing board and rebuilt everything – even the factory that makes it. As the highly anticipated, all-new 2015 Chrysler 200 continues to arrive at dealerships across the country, the Chrysler brand recently launched the Chrysler 200 Factory Tour experience with Google Maps Business View, giving consumers a first-of-its-kind look inside the auto-making process. The virtual tour, with 360-degree interactive films and photography, allows users to get up close to aspects of the assembly process, taking them inside the 5 million square feet of the Sterling Heights Assembly Plant (SHAP) in Michigan.

Nearly $1 billion was spent to prepare the facility to play an integral role in the production of the all-new 2015 Chrysler.

The Chrysler brand’s “Ready to Take on the World” campaign and Chrysler 200 Factory Tour were created in partnership with independent advertising agency Wieden+Kennedy Portland.

About Chrysler 200

The all-new 2015 Chrysler 200 debuts the new “face of Chrysler.” The grille and headlamps are integrated for the first time, and the updated Chrysler badge has an emphasis on the wing, which is more defined. The available full-LED daytime running lamps (DRL), LED fog lamps and standard LED tail lamps give the All-New Chrysler 200 a distinctive, recognizable look coming and going.

The 2015 Chrysler 200 debuts a beautiful exterior design featuring the new “face” of the Chrysler brand – a thoughtful, exquisitely crafted interior and an exceptional driving experience, complements of a segment-first nine-speed automatic transmission and an Alfa Romeo-based chassis. The all-new Chrysler 200 provides the choice of two world-class engines, an innovative all-wheel-drive system, available sport mode and paddle shifters for an engaged driving experience, and an EPA estimated highway fuel economy of 36 miles per gallon (mpg) with a 2.4L engine.

The all-new 2015 Chrysler 200 offers the most available safety features in the mid-size sedan segment, and state-of-the-art, easy-to-use technology that keeps drivers and passengers connected. With a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of just $21,700 (excluding $995 destination and tax, title and license).

About Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the simple elegance and extraordinary driving experience of the all-new 2015 Chrysler 200 or the family-room-on-wheels functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the innovative center console with pass through storage and sliding cup holders in the 2015 Chrysler 200, the industry-exclusive Stow ‘n Go® seating and storage system on the Chrysler Town & Country and the fuel-saving Fuel Saver Technology in the Chrysler 300.

The Chrysler brand’s succession of innovative product introductions continues to solidify the brand’s standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

• Displays showcase all-new vehicles and exhibits, including 2015 Jeep_® Renegade, 2015 Dodge Charger, 2015 Challenger Hellcat, 2015 Chrysler 200, award-winning Ram 1500 EcoDiesel and Fiat 500 1957 Edition
• Dodge and Ram exhibits feature vehicle simulators using actual 2015 Dodge Charger and Ram 1500 EcoDiesel
• Chrysler and Jeep brand displays offer custom family photo window decal
• FIAT brand display includes live art exhibit and hand-painting of a Fiat 500 1957 Edition model
• Ram brand outdoor display offers full lineup of Ram trucks, mechanical bull ride and photo op with “Big Red,” Ram’s Longhorn steer
• Dodge display shows off its flagship performance machine — the Dodge Viper

September 23, 2014 , Dallas – Chrysler Group LLC is going big at the State Fair of Texas, Sept. 26 – Oct. 19, with a variety of all-new vehicles, state-of-the-art displays and unique interactive experiences for the whole family to enjoy.

“We’re proud to offer State Fair attendees an exceptional product experience right here in the heart of Texas,” Shannon T. Carr, Director of the Chrysler Group’s Southwest Business Center said. “The State Fair of Texas gives us a chance to demonstrate how our vehicles and brands uniquely answer the demands of Texans.  We are showcasing great displays and interactive experiences with our award-winning Chrysler, Jeep, Dodge, Ram and FIAT vehicles.”

Ram Truck Brand
Among the many Ram trucks on display indoors and in the Truck Zone will be the Ram 1500 EcoDiesel, with 28 miles per gallon (mpg),  named the “Truck of Texas” by the Texas Auto Writers Association (TAWA) and Motor Trend “Truck of the Year_^®.”  For those who need even bigger trucks, the Ram 2500 with the 6.4-liter HEMI_^® V-8 will be on the show floor along with the Ram ProMaster and Ram ProMaster City — Ram Commercial’s entries for the cargo van segments. For 2015, the Ram Truck Heavy Duty lineup owns best-in-class attributes in the areas that are most important to truck customers: best-in-class towing at 30,000 pounds, best-in-class power at 865 lb.-ft. and best-in-class payload at 7,390 pounds.

The Ram display also will feature a mechanical bull ride; a photo op with “Big Red,” Ram’s Texas Longhorn steer; and the Ram 1500 3.0L V-6 EcoDiesel simulator—the first ever driving experience that involves a stationary truck moving to what participants see on a screen. To bring the simulator to life, the Ram 1500 EcoDiesel is surrounded by three large displays and the driver is immersed in the luxury and comfort of the Laramie Longhorn trim. The simulator truck has a working speedometer, tachometer and odometer to track the EcoDiesel performance and fuel efficiency.

Jeep_® Brand

Showcasing the all-new 2015 Jeep Renegade, the Jeep brand returns to the State Fair of Texas with a full lineup of new and award-winning vehicles. The all-new 2015 Jeep Renegade expands the brand into the growing small sport-utility vehicle (SUV) segment, while staying true to the adventurous lifestyle and 4×4 capabilities the Jeep brand is known for.  In addition to the Jeep Renegade, other Jeep vehicles include the Jeep Grand Cherokee – “SUV of Texas,” Jeep Cherokee “Compact SUV of Texas,” and Jeep Wrangler Unlimited “Off-Road SUV of Texas” awarded by TAWA.

The Jeep display also will feature a custom window decal – a photographer will create silhouette photos of State Fair attendees and families, and then produce a personalized window decal.

Dodge Brand

Making its Texas debut, the 2015 Dodge Challenger SRT Hellcat is sure to be a huge hit at the State Fair auto show.

Like the recently introduced new 2015 Dodge Charger SRT Hellcat, the Challenger Hellcat features the all-new supercharged 6.2-liter HEMI Hellcat engine, the most powerful V-8 engine Chrysler Group LLC has ever produced. With 707 horsepower and 650 lb.-ft. of torque, and a National Hot Rod Association-certified quarter-mile elapsed time of 11.2 seconds on stock tires (10.8 seconds on drag radials), the new 2015 Dodge Challenger SRT Hellcat is the fastest, most powerful muscle car ever. It has been redesigned and totally re-engineered to be the most true-to-form muscle coupe on the market with performance-enhancing technologies inside and out, including the new TorqueFlite eight-speed automatic transmission or six-speed manual and an all-new interior inspired by the classic 1971 Challenger.

Dodge also will show off its flagship performance machine, the Dodge Viper, in addition to a thrilling interactive full-motion 2015 Dodge Charger simulator. Dodge’s simulator is an actual 2015 Charger outfitted with a full-motion seat that moves the driver inside the car to match the action displayed on the monitor outside of the car. It is a real-life, behind-the-wheel experience without leaving the auto show floor. Show attendees can also check out the new 2015 Dodge Charger, the Dodge Dart, Durango, Journey, Grand Caravan.

Chrysler Brand
The all-new 2015 Chrysler 200 sedan makes its first appearance at the State Fair of Texas. As the “Mid-Size Sedan of Texas” awarded by TAWA, the 2015 Chrysler 200 is where exquisite style meets exceptional performance. The Chrysler 200 leapfrogs expectations for a mid-size car with an elegant exterior design, a thoughtful, beautifully crafted interior and an exceptional driving experience complements of a segment-first nine-speed automatic transmission and an Alfa Romeo-based chassis. The 2015 Chrysler 200 has highway fuel economy of up to 36 mpg; an Insurance Institute for Highway Safety (IIHS) Top Safety Pick + with the most available safety and security features in the segment with 60; an available, best-in-class all-wheel drive system; easy-to-use, state-of-the-art technology with a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of just $21,700. The Chrysler brand display also will feature a personalized window decal interactive.

FIAT Brand
The FIAT brand is hosting a live art exhibit every weekend at the State Fair. During the exhibition, Art Driven, a Texas-based company, will hand paint a unique design on a Fiat 500 1957 Edition model.  Attendees can watch the artwork progress over the course of the Fair.

About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., designs, engineers, manufactures, distributes and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands, and the SRT performance vehicle designation. The Company also distributes the Alfa Romeo 4C and Mopar products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899. Chrysler Group became a wholly owned subsidiary of Fiat on Jan. 21, 2014.

Headquartered in Auburn Hills, Michigan, Chrysler Group’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee, Dodge Challenger and Viper SRT, Ram 1500 and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

The three Chrysler Group vehicles earned awards in the following categories:

• 2014 Jeep Wrangler: Compact SUV
• 2014 Dodge Challenger: Midsize/Large Coupe
• 2014 Ram ProMaster: Commercial Van

“Chrysler Group is honored to accept these awards from Edmunds.com,” said Doug Betts, Senior Vice President – Quality, Chrysler Group LLC. “Great resale value reflects the strengthening of our brands and the improvements in the customer satisfaction and quality for these award winning products.”

Eligibility for this year’s Best Retained Value^® Awards included all 2014 model-year vehicles that were launched by the end of 2013; those that Edmunds had at least three months of True Market Value^® (TMV^®) data; and those that had unit sales in February 2014 that were at least 20 percent of the average unit sales for the models in its segment.

Edmunds.com determined each model’s segment based on its body type, the size of the vehicle within its body type segment and the model’s competitive luxury or non-luxury class.

2014 Jeep Wrangler

The iconic Jeep Wrangler – the most capable and recognized vehicle in the world – is equipped with a 3.6-liter Pentastar V-6 engine delivering 285 horsepower and 260 lb.-ft. of torque and up to 21 miles per gallon. Jeep Wrangler delivers unmatched off-road capability with legendary four-wheel drive and is produced with more than seven decades of 4×4 engineering experience.  Wrangler continues to offer a body-on-frame design, front and rear five-link suspension system, live axles, electronic lockers, and is one of the few mid-size SUVs that offer a six-speed manual transmission – in addition to its five-speed automatic transmission.

2014 Dodge Challenger

With record sales levels since the reintroduction of the Challenger in 2008, the Dodge brand’s performance icon continues to deliver exactly what muscle car enthusiasts want – a powerful and efficient engine lineup, iconic muscle-car design with numerous personalization packages. Dodge Challenger combines world-class ride, refinement and braking performance with more power and a track-tuned suspension to deliver a thrilling driving experience.

With its award-winning 3.6-liter Pentastar V-6 engine producing 305 horsepower and an impressive 25 mpg highway, the Dodge Challenger is the most powerful, refined and technologically advanced entry-level Challenger ever. And now with the return of Scat Pack performance stage kits, plus the enthusiast-demanded Shaker performance hood with its HEMI® V-8 engine-mounted, fully floating scoop and exposed high-flow element for cold-air induction – the new 2014 Challenger R/T Shaker delivers up to 375 horsepower, performance and even more heritage-inspired style for the most hardcore Dodge enthusiasts.

New for 2015, the Dodge Challenger is adding more power and performance, with the all-new 600-plus horsepower Dodge Challenger SRT with the HEMI Hellcat engine, the 485 best-in-class horsepower of the new track-ready 6.4-liter Scat Pack model, the 392 HEMI Scat Pack Shaker, as well as an all-new interior and segment-first standard TorqueFlite eight-speed automatic transmission.

2014 Ram ProMaster

The new 2014 Ram ProMaster is Ram Commercial’s latest addition to its popular commercial vehicle lineup. ProMaster takes its place in the expanding, purpose-built, full-size van segment with a number of segment-leading features focused on the commercial customer. Coming from a strong background of commercial vehicles produced by Fiat Professional, the ProMaster is based on the Fiat Ducato, which has been in production for more than 30 years. Best-in-class fuel efficiency, cargo capacity, usability, and, of course, total cost of ownership all combine to deliver a proven solution for businesses and fleets.

About Edmunds.com

Edmunds.com is a car-shopping Web site driven to make car buying easy. Almost 18 million visitors use our shopping tools every month to connect with nearly 10,000 dealer franchises across the U.S.  Shoppers can browse our inventory listings for available cars and trucks, and with Edmunds.com’s Price PromiseSM, they can get an instant, upfront price on those same vehicles. Recently named the “Highest Ranked Third-Party Automotive Web Site” according to J.D. Power’s 2014 Third-Party Automotive Website Evaluation StudySM, Edmunds.com is also home to comprehensive car reviews, shopping tips, photos, videos and feature stories. Even when you’re at the dealership, we’re always by your side. Use our acclaimed Edmunds.com iPhone and iPad apps or Edmunds.com Android App, or contact our free Live Help line at 1-855-782-4711or text our experts at ED411. Edmunds.com also founded Car Week, a special shopping event that connects more car shoppers with dealers. We’re based in Santa Monica, Calif., but you can connect with us from anywhere by following @Edmunds on Twitter or by becoming a fan of Edmunds.com on Facebook.

• Jeep®, Dodge, Ram Truck and FIAT brands each post sales gains in May compared with same month a year ago
• Jeep brand sales up 58 percent; best sales month ever for third consecutive month
• Ram pickup truck sales up 17 percent; best May sales since 2005
• FIAT brand sales up 18 percent; best May sales ever
• Eight Chrysler Group vehicles set sales records in May

June 3, 2014 , Auburn Hills, Mich. – Chrysler Group LLC today reported U.S. sales of 194,421 units, a 17 percent increase compared with sales in May 2013 (166,596 units), and the group’s best May sales since 2007.

The Jeep®, Dodge, Ram Truck and FIAT brands each posted year-over-year sales gains in May compared with the same month a year ago. The Jeep brand’s 58 percent increase was the largest sales gain of any Chrysler Group brand during May and its best sales month ever. Chrysler Group extended its streak of year-over-year sales gains to 50-consecutive months in May.

“Our Jeep sport-utility vehicles and Ram pickups continued to do well in May as our dealers reported brisk May sales over five weekends and the Memorial Day holiday,” said Reid Bigland, Head of U.S. Sales. “For the third consecutive month, our Jeep brand recorded its best sales month ever helping Chrysler Group to achieve its 50th-consecutive month of year-over-year sales gains. The Dodge Dart compact car had its best sales month ever, while our Ram pickup truck recorded another double-digit sales increase.”

The Jeep brand continued to topple sales records in May as the brand posted its best ever sales month in the U.S. Four of eight Chrysler Group vehicles that set sales records in May were Jeep brand models. The Jeep Compass, with its 64 percent sales increase, posted the largest year-over-year percentage sales gain of any Chrysler Group vehicle in May. Ram pickup truck sales were up 17 percent in May, while the Dodge Dart compact car posted its best sales month ever with a 16 percent sales gain.

Chrysler Group finished the month of May with a 69 days supply of inventory (494,482 units). U.S. industry sales figures for May are internally projected at an estimated 16.9 million units Seasonally Adjusted Annual Rate (SAAR).

May 2014 U.S. Sales Highlights by Brand

Jeep® Brand
Jeep brand sales were up 58 percent in May, the brand’s best monthly sales ever and the largest percentage sales gain of any Chrysler Group brand for the month. May marked the third-consecutive month in which the Jeep brand set an all-time monthly sales record and the first time that monthly Jeep brand sales topped 70,000 units in the U.S. The Jeep Compass, Wrangler and Cherokee each recorded their best sales month ever, while the Jeep Patriot logged its best May sales ever. The Jeep Grand Cherokee posted its best May sales since 2000. Sales of the Compass compact SUV were up 64 percent, the largest percentage sales gain of any Chrysler Group vehicle in May. The Jeep Compass and Patriot last month made Kelley Blue Book’s annual list of the 10 Most Affordable SUVs.

Jeep brand vehicles cleaned up at the recent 20th annual “Mudfest” competition hosted by the Northwest Automotive Press Association (NWAPA) in May. The all-new 2014 Jeep Cherokee took home top honors, being voted “Northwest Outdoor Activity Vehicle of the Year” by the more than 20 automotive journalist members of NWAPA in attendance.  In addition, the Cherokee was the winner of the Compact Utility class, while the 2014 Jeep Grand Cherokee was named winner of the Premium Standard Utility class.

Ram Truck Brand
Sales of the Ram pickup truck – Motor Trend’s “Truck of the Year” and first-ever back-to-back champion – were up 17 percent in May, the truck’s best May sales since 2005 and its 49th-consecutive month of year-over-year sales gains. Ram Light Duty sales increased 14 percent in May, while Ram Heavy Duty pickups were up 34 percent. Ram Truck brand sales, which include the Ram ProMaster van and Ram Cargo Van, were up 19 percent in May, the brand’s best May sales since 2005.

FIAT Brand
FIAT brand sales were up 18 percent in May, its best ever monthly sales since the brand returned to the U.S. market in 2011. It was the brand’s sixth-consecutive month of year-over-year sales gains. Sales of the Fiat 500L were up 14 percent in May, its best sales month ever since launch in June 2013. The Fiat 500 Cabrio Abarth, with its 66 percent year-over-year increase, recorded the largest percentage sales gain of any Fiat 500 model in May. The Fiat 500T and Fiat 500e all-electric vehicle also posted sales gains for the month.

Dodge Brand
Dodge brand sales were up 3 percent in May, the brand’s best May sales since 2007. Three Dodge brand vehicles – the Dart, Journey, and Challenger – each set sales records in May. Sales of the Dodge Dart compact sedan were up 16 percent, the compact sedan’s best ever sales month since launch in mid-2012. The Dart last month was named a “Best Bet” in the compact car category of this year’s edition of The Car Book. It is the second-consecutive year the Dart has been so honored.

Sales of the Dodge Journey mid-size crossover were up 33 percent, its best sales in the month of May and the largest percentage sales gain of any Dodge vehicle during the month. The Journey last month made Kelley Blue Book’s annual list of the 10 Most Affordable SUVs. With its 4 percent increase, the Dodge Challenger muscle car also posted its best sales in the month of May.

The Dodge Durango full-size SUV recorded its best May sales in nine years. Durango sales were up 28 percent in May compared with the same month a year ago, extending its run of year-over-year sales gains to 19-consecutive months. The Dodge Grand Caravan had its best May sales since 2007.

The newly-consolidated Dodge and SRT brands last month introduced the new 600-plus horsepower 2015 Dodge Challenger SRT with a Hellcat engine and its stablemate – the 2015 Dodge Challenger SRT – just one month after taking the wraps off the new Dodge Challenger 392 HEMI® Scat Pack Shaker at the New York Auto Show.

Chrysler Brand
Chrysler Town & Country sales were up 37 percent in May, compared with the same month a year ago. It was the minivan’s best May sales since 2006 and its 10th-consecutive month of year-over-year sales gains. Chrysler brand sales were down 22 percent in May, reflecting the end of production of the 2014 Chrysler 200 mid-size sedan and convertible.

The all-new 2015 Chrysler 200 started to arrive in Chrysler dealerships in small numbers in May. Greater volumes of the new 200 are expected in dealerships in July. The Chrysler brand reported in May that 10,000 2015 Chrysler 200 vehicle orders were placed on the very first day vehicle orders were made available to dealers. More than 17,000 vehicle orders were placed in the first two days. The Sterling Heights (Mich.) Assembly Plant (SHAP) is at full production through mid-July and orders for the new 200 continue to roll in.

• Automaker claims top automotive spot for 4th consecutive year in the YouTube Ad Blitz
• Commercial takes #3 spot overall in annual contest measuring the big game’s most popular ads as rated by viewers
• Chrysler brand commercial features iconic American singer/songwriter Bob Dylan, who narrates apologue that celebrates “America’s Import”

February 15, 2014 – For the fourth consecutive year, one of the Chrysler Group’s commercials debuting during the Super Bowl ranked as the #1 automotive commercial by viewers in the 2014 annual YouTube Ad Blitz contest.  The Chrysler brand’s two-minute “America’s Import,” featuring legendary American musician/singer/songwriter Bob Dylan – who in a collaborative first for the artist – not only appeared in the commercial and provided one of his tracks, “Things Have Changed,” but also narrated the apologue that celebrates “America’s Import.”  In the commercial, Dylan echoes an honest, pure and poetic oration of America’s can-do spirit, admiring, and celebrating the role the automobile and those who make it have played in its history. The commercial secured the #3 commercial spot overall in the contest. The spot, with all results, can be viewed at

https://www.youtube.com/user/adblitz

.

Best Commercial in the USA

“The annual YouTube Ad Blitz poll is a key indicator of impact of the Super Bowl commercials, and we are proud to hold the top auto position now for the fourth consecutive year,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.  “This year’s 2-minute commercial entitled ‘America’s Import’ struck a chord with millions of viewers as it introduced our latest innovation, the all-new Chrysler 200 coming to market this spring.”

The commercial features gritty, industrial imagery from Detroit, providing glimpses of the men and women from past and present committed to building world class automobiles – including footage at Chrysler Group’s renovated Sterling Heights Assembly Plant (SHAP) – interspersed with bold American imagery covering the nation’s most iconic paved roads, beaches, diners and other well-known personalities including Dylan himself (past and present), James Dean, Julius Erving and Marilyn Monroe.  The spot also features footage of Dylan filmed in the greater Los Angeles area, in the new Chrysler 200, and in iconic surroundings suggested by the songwriter, including the Bradbury Building (the city’s oldest landmarked building).

This marks the fourth consecutive year that one of the Chrysler Group’s commercials running during Super Bowl has landed in the top automotive spot.  Previous winners include Chrysler brand’s “Born of Fire” with Eminem (2011), “Halftime in America” with Clint Eastwood (2012), and the Ram brand’s “Farmer” (2013) featuring the voice of legendary radio broadcaster Paul Harvey.

YouTube Ad Blitz is the premier destination to watch, vote for and share every “must see” commercial from the big game. Winners of the Ad Blitz represent the most popular commercials from the game that viewers choose to watch and vote for on YouTube.

Chrysler Brand The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1926.
Whether it is the groundbreaking, bold design of the Chrysler 300 or the family room on wheels functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow ‘n Go® seating and storage system on the Chrysler Town & Country and the fuel-saving Fuel Saver Technology in the Chrysler 300.

The Chrysler brand’s succession of innovative product introductions continues to solidify the brand’s standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

About Chrysler Group LLC  Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, SRT, FIAT and Mopar vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Grand Cherokee, Dodge Dart, Ram 1500, SRT Viper and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

February 13, 2014 , Windsor, Ontario – The all-new 2015 Chrysler 200 sedan was unveiled on Canadian soil for the first time today in Toronto. The game-changing, North American-designed and –built four-door was the headline debut amongst a quintet of exciting unveilings from Chrysler Canada, kicking off media day for the 2014 Canadian International AutoShow (CIAS).

The reveal of the 2015 Chrysler 200, along with a pair of debuts from Dodge, plus new models from Fiat and Jeep®, only intensified the buzz around the CIAS Chrysler Stand. Before the vehicles were officially introduced, Italian-Canadian Sergio Marchionne, Chairman and Chief Executive Officer, Chrysler Group LLC and Chief Executive Officer, Fiat S.p.A., captivated the gathered international media with a keynote speech to open the AutoShow.

2015 Chrysler 200

The all-new 2015 Chrysler 200 charts a new course for mid-size sedans, bring a noteworthy dose of understated elegance, craftsmanship and state-of-the-art technology to the segment, including firsts like a standard nine-speed automatic transmission and an available all-wheel-drive system which automatically disconnects from the rear axle to save fuel.

The new 200 is the first Chrysler Brand product to be built on the Compact U.S.-wide (CUS-wide) platform, which has roots under Italy’s acclaimed Alfa Romeo Giulietta. Power will come from either a standard 2.4-litre MultiAir® Tigershark four-cylinder engine or the award-winning 3.6-litre Pentastar V-6 with a best-in-class 295 horsepower.

It will be built at Chrysler Group’s Sterling Heights (Mich.) Assembly Plant (SHAP), which underwent a $1 billion investment to build the new world-class 200 sedan to exacting World Class Manufacturing principles.

“The all-new Chrysler 200 sedan is not only about setting an exciting and contemporary course for the Chrysler brand, but also putting the competition on alert with class-leading craftsmanship, state-of-the-art technology and exclusive features,” said Reid Bigland, President and CEO, Chrysler Canada. “It, along with our four other Canadian debuts in Toronto today, showcases the breadth of first-class vehicles Chrysler Group offers Canadians today. It’s new products like these, alongside the award-winning Ram trucks, Jeep Cherokee and Jeep Grand Cherokee, that will help us continue our upward momentum in 2014 and beyond”

2014 Dodge Challenger R/T Shaker

The 2014 Dodge Challenger R/T Shaker injects a fresh shot of heritage into this Canadian-built muscle car. Highlights include its signature, functional “Shaker” hood scoop, which directs cold air into the HEMI® V-8 engine, a standard Super Track Pak for inspired performance, unique Satin Black exterior cues, new 20-inch wheels and Shaker-specific interior upgrades.

2014 Dodge Dart Blacktop

Dodge is expanding its lineup of Blacktop packages to the 2014 Dodge Dart. With unique wheels, select exterior colours and Gloss Black accents, it brings a sporty, distinct look from the factory at a tremendous value. The Dart Blacktop package features the 184 horsepower 2.4-litre MultiAir® Tigershark engine, now standard on the 2014 Dart SXT and Limited models, with a unique calibration on the GT trim.

2014 Fiat 500c GQ Edition

The 2014 Fiat 500c GQ Edition continues the Italian brand’s tradition of fashionable, limited-production lifestyle cars for discerning customers. Crafted in partnership with GQ magazine, a leader in men’s style, the cabriolet incorporates a 1.4-litre MultiAir® Turbo engine, performance-minded exterior upgrades, unique, tailored colours and trims throughout and “GQ” badging.

2014 Jeep® Wrangler Willys Wheeler Edition

The 2014 Jeep Wrangler Willys Wheeler Edition salutes the rugged and functional capability of those first civilian Jeep offered to the post-war public in 1945. Along with special design cues, its off-road chops are upgraded via a Dana 44 rear axle with Trac-Lok, BF Goodrich KM Mud Terrain tires and a new Jeep Trail Rated Kit with a D-Ring, tow strap and gloves in a Jeep-branded bag.

About Chrysler Canada Inc.

Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is based in Windsor, Ontario, and celebrates its 89th anniversary in 2014. Chrysler Canada’s product lineup features some of the world’s most recognizable vehicles, including the Dodge Grand Caravan, Jeep® Wrangler, Chrysler 300 and Ram trucks.

Chrysler Canada is a wholly owned subsidiary of Chrysler Group LLC, one of the world’s leading automotive companies. Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Ram Truck, SRT®, FIAT® and Mopar® vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

Created by RobilantAssociati, this branding project began with definition of a distinct strategic concept that served as the basis for creation of the name, logo, house style and entire corporate identity, whose universal and essential forms are strongly expressive and evocative.

Use of an acronym helps create a transition from the past, without severing the roots, while at the same time reflecting the global scope of the Group’s activities. Easy to understand, pronounce and remember, it is a name well suited to a modern, international marketplace.

The three letters in the logo are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolizes concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolizes harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution.

The logo’s design lends itself to an extraordinary range of symbolic interpretations. It uses a versatile, modern language capable of expressing continuous change without losing its core identity.

The new logo will be adopted by Fiat and Chrysler as soon as practicable and before completion of the reorganization of the new Group.

Full-Year Modified Operating Profit Was $3.2 Billion, Up 9 Percent Versus the Prior Year, Fourth-Quarter Modified Operating Profit Was $1.1 Billion, Up 51 Percent From a Year Ago, Free Cash Flow for the Year Was $2.1 Billion

• Chrysler Group LLC’s full-year net income was $2.8 billion, including a $962 million non-cash tax benefit related to the release of valuation allowances on deferred tax assets; full-year 2012 net income was $1.7 billion
• Adjusted Net Income(a) for the year increased 9 percent to $1.8 billion, from $1.7 billion in 2012
• Net revenue for the year was $72 billion, up 10 percent from a year ago; fourth-quarter net revenue of $21 billion was up 24 percent versus the prior year
• Modified Operating Profit(b) increased 9 percent to $3.2 billion for the year, from $2.9 billion a year earlier; fourth-quarter Modified Operating Profit of $1.1 billion was up 51 percent from a year ago
• Free Cash Flow(e) for the year was $2.1 billion; Cash(d) as of Dec. 31, 2013, was $13.3 billion, up from $11.5 billion on Sept. 30, 2013, and $11.6 billion on Dec. 31, 2012
• The Company reported a Net Industrial Cash(f) position at a period end for the first time, with $1.0 billion at Dec. 31, 2013, an improvement from Net Industrial Debt levels of $888 million at Sept. 30, 2013, and $989 million a year ago
• Worldwide vehicle shipments were 2.6 million for the year, up 6 percent from 2.4 million a year ago
• Worldwide vehicle sales for the year were 2.4 million, up 9 percent from a year ago, driven primarily by a 14 percent increase in U.S. retail sales
• U.S. market share was 11.4 percent for the year, compared with 11.2 percent a year ago; Chrysler Group market share was 14.6 percent for the year in Canada, up from 14.2 percent a year ago

January 29, 2014 , Auburn Hills, Mich. – Chrysler Group LLC today reported preliminary full-year and fourth-quarter 2013 results. Full-year net income, including the net favorable effects of infrequent items, was $2.8 billion, up from net income of $1.7 billion a year earlier. Infrequent items for 2013 included a non-cash tax benefit of $962 million related to the release of valuation allowances on deferred tax assets during the fourth quarter, and a $24 million loss on extinguishment of debt related to two debt re-pricing transactions during the year. Net income for the fourth quarter was $1.6 billion, including the net favorable effects of infrequent items of $961 million, marking the Company’s tenth consecutive quarter of positive net income.
Adjusted Net Income for the year was $1.8 billion, an increase of 9 percent from $1.7 billion a year earlier. Adjusted Net Income for the fourth quarter of 2013 totaled $659 million, up 74 percent compared with the same period a year ago.

The All-new 2015 Chrysler 200 Sedan Charts a New Course for Mid-size Sedans, Captivating Drivers and Passengers with its Simple Elegance, an Extraordinary Driving Experience and Cool Features – at a Value Customers Will Appreciate

The 2015 Chrysler 200 Sedan Is All New From the Ground Up

•  gallon
• The Chrysler 200 sedan’s innovative available all-wheel-drive system is the first to deliver an automatic fully disconnecting rear axle, improving fuel economy by reducing parasitic loss when all-wheel drive is not needed
• Choice of two world-class engines are available: the 3.6-liter Pentastar V-6 engine produces a best-in-class 295 horsepower and 262 lb.-ft. of torque, or the standard 2.4-liter MultiAir®2 Tigershark I-4 engine produces 184 horsepower and 173 lb.-ft. of torque
• Tart electronic shifting with rotary dial
• An inventive center console offers pass-through storage space for driver and passengers, covered charging station and sliding cupholders for even more storage space when needed
• 2015 Chrysler 200 offers the most available safety and security features in the segment with more than 60
• All-new 2015 Chrysler 200 delivers an array of easy-to-use, state-of-the-art advanced technology to keep drivers connected and informed yet focused on the road
• World Class Manufacturing principles and a new, updated assembly plant set the table for a world-class vehicle – the all-new 2015 Chrysler 200
• All-new paint and body shops and improvements in the assembly process enable precision-built vehicles and reduce the energy required to build the 2015 Chrysler 200 by 62 percent compared with the outgoing model
• The all-new 2015 Chrysler 200 has a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $21,700 (excluding $995 destination)

Inspired by iconic American design, the all-new 2015 Chrysler 200 delivers beautiful craftsmanship using high-quality materials, understated elegance, and is loaded with state-of-the-art technology and safety features.

January 13, 2014 , Detroit – Simple elegance, an exhilarating driving experience, state-of-the-art and easy-to-use technology and beautifully crafted, the all-new 2015 Chrysler 200 charts a new course for mid-size sedan customers who have earned a little luxury in their life, but demand value for their money.

The 2015 Chrysler 200 debuts a beautiful exterior design featuring the new “face” of the Chrysler brand – a thoughtful, exquisitely crafted interior and an exceptional driving experience, complements of a segment-first nine-speed automatic transmission and an Alfa Romeo-based chassis. With the choice of two world-class engines, an innovative all-wheel-drive system, available sport mode and paddle shifters for an engaged driving experience, and estimated highway fuel economy of 35 miles per gallon (mpg), the all-new Chrysler 200 makes the commute something drivers will look forward to.

The all-new 2015 Chrysler 200 offers the most available safety features in the mid-size sedan segment, and state-of-the-art, easy-to-use technology that keeps drivers and passengers connected. With a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of just $21,700 (excluding $995 destination) the all-new 2015 Chrysler 200 is a sedan that customers will be proud to own, at a value they will appreciate.

“The all-new 2015 Chrysler 200 will be the new benchmark for mid-size sedans with an exceptional driving experience, fuel economy of up to 35 mpg highway and exquisite craftsmanship,” said Al Gardner, President and CEO — Chrysler Brand, Chrysler Group LLC. “The all-new Chrysler 200 lays the groundwork for the future of the Chrysler Brand with a timeless, elegant design; clever functionality; a standard nine-speed automatic transmission; a class-leading all-wheel-drive system; more than 60 safety and security features and a host of new technology drivers and passengers will value.”

The 2015 Chrysler 200 is designed, engineered and built with pride in Michigan. With a major investment of more than $1 billion, Chrysler Group’s Sterling Heights (Mich.) Assembly Plant (SHAP), once slated for closure, sports an all-new paint shop using leading-edge technology, a new, fully robotic body shop and an upgraded assembly area, setting the stage for the world-class craftsmanship found in the all-new 200.

Design

Inspired American design and beautifully crafted inside and out, the all-new 2015 Chrysler 200 transforms what customers expect in a mid-size sedan. The 2015 200 sedan showcases the new face of Chrysler, and incorporates timeless design cues that let the car tell the story.

Clean, expressive surfaces define the all-new 2015 Chrysler 200; it’s a timeless American design based on simple elegance. The 200 sedan, with its muscular yet soulful presence, embodies a strong, sculptured exterior that drivers will want to touch and feel. The restrained design is not ornamental or full of line work instead it showcases sensual lines and fluid surfaces, which highlight the coupe-like appearance.

The all-new 2015 Chrysler 200 debuts the new “face of Chrysler.” The grille and headlamps are integrated for the first time and the updated Chrysler badge has an emphasis on the wing, which is more defined. The signature light pipe or available full-LED daytime running lamps (DRL), LED fog lamps and standard LED taillamps give the all-new Chrysler 200 a distinctive, recognizable look coming and going.

The Chrysler 200S model delivers an exclusive style – darker, more sinister – not found on other models in the lineup, or in the mid-size sedan segment. The 2015 Chrysler 200S model features gloss black trim and accent pieces rather than the standard bright trim. The exclusive design of the daylight opening (DLO) trim, the area surrounding the side windows, is gloss black – the 2015 Chrysler 200 is the only vehicle in the segment with this feature. Integrated dual exhausts are standard and the available 19-inch Hyper Black aluminum wheels complete the look. The more sinister appearance of the 2015 200S model complements the sportier driving experience the S model delivers.

The interior of the all-new 2015 Chrysler 200 sedan provides the “wow” factor. Exquisitely crafted with high-quality materials and attention to detail, the 2015 200 sedan’s interior is inviting and comfortable and rewards drivers and passengers on commutes as well as longer journeys.

Using four key principles – an emotional design impact, use of high-quality materials with honest material execution, state-of-the-art technology and clever storage features – and inspired by classic, thoughtful American design, the interior of the all-new 200 sedan is unequaled in the segment.

The all-new 2015 Chrysler 200 sedan features interior trim and materials that are well-crafted, pleasing to the eye, soft to the touch and comprised of high-quality materials. Attention to detail is paramount and attractive components offer world-class levels of fit and finish.

The striking interior color and trim combinations were inspired by celebrated American locations, such as 5th Avenue in New York City, Sausalito, California and Detroit.

A clever design for the center console, made possible by the state-of-the-art full electronic gear shifting with rotary shift knob, is beautiful as well as functional. A unique pass-through storage feature that the driver and front-seat passenger can both access is enabled by the rotary-dial electronic shifting, a segment first. A clever opening at the rear of the pass-through area allows wires and cables from items stored in the pass-through area to route directly to the hidden power supply located in the covered center console. The center console features innovative sliding cup holders with smooth, furniture-like movement, allowing drivers and passengers to use the space in a way that best fits their needs.

The all-new Chrysler 200 is loaded with state-of-the-art, high-tech features and amenities that will surprise and delight customers. The available 7-inch LED full-color instrument cluster allows drivers to receive information and feedback in the format they prefer, similar to an iPhone. A glowing bezel surrounding the instrument cluster gives off a distinctive, pleasing blue glow. The available screens show information such as real-time fuel economy, turn-by-turn navigation, compass, outside temperature, speed, time and other useful information. The display is easy to use and easy-to-read, which allows drivers to keep their hands on the wheel and eyes on the road.

The 2015 Chrysler 200 features the available award-winning Uconnect 8.4-inch touchscreen multimedia command center. It is attractive, intuitive and easy to use. Uconnect Access keeps drivers and passengers connected with helpful information such as fuel prices and movie listings. Voice-activated navigation, handsfree voice commands and voice-to-text are some of the available features that allow drivers to keep their eyes on the road and hands on the wheel.

Attention to detail is prevalent throughout the all-new Chrysler 200, as no space was overlooked. Surprising details include a rendering of the City of Detroit skyline embossed on the rubber mat in the bottom of the pass-through storage of the center console.

Engineering

Exquisite style meets exceptional performance. The all-new 2015 Chrysler 200 sedan leapfrogs expectations in the mid-size sedan segment for comfort, ride and handling. Engineered to provide premium driving dynamics, improved fuel economy estimated at 35 mpg highway, a quiet cabin and an enthusiastic driving experience, the all-new Chrysler 200 delivers exceptional ride and handling characteristics for all roads and weather conditions.

A segment-first standard nine-speed automatic transmission and world-class engines, including the 3.6-liter Pentastar V-6 engine with a best-in-class 295 horsepower, add up to an enjoyable, spirited driving experience in the all-new 2015 Chrysler 200. An available, innovative, state-of-the-art all-wheel-drive system includes a “sport” driving mode and delivers excellent performance in all driving conditions. With a world-class architecture and leading-edge technology, the new Chrysler 200 is engineered to exceed customer expectations in every category.

The all-new 2015 Chrysler 200 is the world’s first mid-size sedan to feature a nine-speed automatic transmission, which comes standard. The benefits of the advanced-technology transmission are numerous, including an estimated highway fuel economy of 35 mpg when powered by the 2.4-liter MultiAir®2 Tigershark I-4 engine. The addition of more gear ratios reduces the frequency of speed changes associated with upshifting and downshifting – fluctuations that thwart fuel savings and undermine the driving experience. The high-tech transmission dispenses power smoothly for elevated refinement. Such performance is made possible because the ratio steps between its gears are smaller than those of other transmissions.

Two world-class engine choices power the all-new 2015 Chrysler 200 sedan. The proven, award-winning 3.6-liter Pentastar V-6 generates a best-in-class 295 horsepower as well as 262 lb.-ft. of torque.

The new Tigershark 2.4-liter MultiAir2 four-cylinder engine produces 184 horsepower, 173 lb.-ft. of torque and delivers excellent estimated fuel economy of 35 mpg highway. The new standard Tigershark engine, that powers the all-new 2015 Chrysler 200, delivers fuel economy improvements of 13 percent, horsepower improvements of 6 percent and torque improvements of 10 percent compared with the outgoing four-cylinder engine.

A new available sport mode in the 2015 200 provides a spirited driving experience by modulating steering, throttle and shifting inputs, electronic stability control, Adaptive Cruise Control Plus and all-wheel drive for a driving experience customers will look forward to. The all-new 2015 Chrysler 200 is the first Chrysler Group mid-size vehicle to offer paddle shifters, enhancing the driving experience for the driver who wants to experience all the car has to offer.

The 2015 Chrysler 200 offers an available best-in-class all-wheel-drive system, which features a segment-first fully disconnecting rear axle that improves fuel economy by operating in front-wheel drive when all-wheel drive is not needed. The all-wheel-drive system features a one-speed power transfer unit (PTU) and uniquely disconnects and reconnects the rear axle – automatically and seamlessly – as needed and at any speed. The disconnecting rear axle disconnects at both the PTU and rear drive module, which improves fuel economy by reducing parasitic loss when all-wheel drive is not needed.

Owners of the new Chrysler 200 will appreciate an innovative rotary e-shift dial that replaces the traditional console shifter. The rotary e-shift enables intuitive operation with a direct and confident feel. The convenient, center-mounted, easy-to- operate system provides total control of the sophisticated nine-speed transmission. This new design allows easy shifting and also yields space for more functional and usable storage in the center console.

The all-new 2015 Chrysler 200 is the first mid-size sedan to utilize Chrysler Group’s Compact U.S.-wide (CUS-wide) platform, the basis for smooth on-road performance. The new body structure, including laser-brazed roof welds, delivers increased torsional stiffness, resulting in a more connected driving experience.

The 2015 Chrysler 200’s chassis was engineered to deliver sporty European handling dynamics and steering precision with ride and comfort characteristics tuned for North American roads, resulting in excellent handling for the driver with maximum comfort for both the driver and passengers.

The exceptional balance of fun-to-drive dynamics, ride comfort and emergency handling is accomplished through the suspension bushing tuning and the exceptional body structure, including the front aluminum cradle, rear upper/under body structure reinforcement and superior suspension attachment stiffness.

The all-new 2015 Chrysler 200 is the most aerodynamic vehicle in its class, aiding improved fuel economy, on-road dynamics, and reduced noise, vibration and harshness (NVH). The quiet cabin is another positive factor in the superior driving experience.

Safety and Security

The all-new 2015 Chrysler 200 is a showcase of advanced safety and security technology, offering a comprehensive array of driver-warning and assist systems and state-of-the-art occupant restraints. The 2015 200 offers the most available safety and security features in the segment with more than 60.

The new 2015 200 features multiple segment-exclusive features, which utilize sensing elements that leverage available ultrasonic, radar, camera and other technologies for a 360-degree view of the road. Segment-exclusive available features include:

• Adaptive Cruise Control-Plus: that under certain circumstances and without driver intervention, can bring the all-new 2015 Chrysler 200 to full stop
• Full-speed Forward Collision Warning-Plus: a Chrysler Group first that provides autonomous braking and, under certain circumstances, slows or brings the vehicle to a full stop when a frontal collision appears imminent
• LaneSense Lane Departure Warning-Plus: introduces steering-wheel input as well as a warning message in the instrument cluster to alert the driver of inadvertent lane departure and assist with corrective action

The all-new 2015 Chrysler 200 also offers ParkSense Parallel/Perpendicular Park Assist, which uses ultrasonic sensors to guide the driver into parking spaces. The perpendicular park assist function is a segment first.

Also unique to the 2015 Chrysler 200 is the segment-exclusive standard electronic park brake with Safe Hold, which secures the vehicle if the driver opens the door and unlatches the seat belt while forward or reverse gears are still engaged.

Other standard and available features include electronic stability control, electronic roll mitigation, four-wheel anti-lock disc brakes, ParkSense rear backup sensors, ParkView rear backup camera, blind-spot monitoring, Rear Crosspath Detection and LATCH child seat anchors. In addition, the all-new 200 is constructed with approximately 60 percent advanced-technology steel, which contributes to a strong safety cage and robust crashworthiness.

World Class Manufacturing

World Class Manufacturing principles and an improved, upgraded assembly plant set the stage for a world-class vehicle – the all-new 2015 Chrysler 200 mid-size sedan.

The Sterling Heights (Mich.) Assembly Plant (SHAP), home of the all-new 2015 Chrysler 200, is the beneficiary of a $1 billion investment including an all-new state-of-the art paint shop and a new fully robotic body shop.

The all-new 1,000,000-square-foot body shop features fully robotic assembly for precise fit and finish. More than 1,000 new robots in the new body shop enable precisely crafted features, like laser-brazed roof and trunk deck lid joints and consistent fits on every car.

The all-new paint shop features state-of-the art technologies that offer customers a beautiful palette of exterior colors from which to choose while reducing costs and the environmental impact of the paint operations. The180-degree “rotisserie” rotating carriers ensure the best sealant coverage of all seams in the vehicle. Lasers check that the sealant is applied properly and in the right locations.

Fully robotic paint booths, and the “Round Robot” paint concept where three of the four robots paint a vehicle while the fourth is cleaned and serviced, enable world-class paint coverage for each and every vehicle. Each robot’s applicators are cleaned every two to three hours enabling a consistent level of high-quality paint on every vehicle built.

SHAP utilizes a powder primer paint system for the 2015 Chrysler 200, which saves cost and reduces the impact to the environment by utilizing 97 percent of all powder. This is achieved by recirculation of the powder. The all-new paint shop is a “clean” facility, rivaling clean lab environments with dust and contamination control for a better quality paint. Emu feathers dust the vehicles prior to paint application. De-ionization releases the dust from the feathers after each car is dusted, reducing potential contamination prior to paint.

Attention to detail ensures consistent, high-quality paint for every 2015 Chrysler 200. The fuel-filler door is mounted in the passenger window during the paint process for paint application in the same direction as if it were mounted on the fuel filler opening, resulting in matching paint and color consistency.

New paint technologies enable tri-coat paints for a selection of beautiful exterior finishes.

The all-new 2015 Chrysler 200 competes in the mid-size sedan segment, one of the largest segments in North America, with more than 2 million sales annually. Roughly one of every six new vehicles sold in the United States is a mid-size sedan.

The 2015 Chrysler 200 is available in four different models in the United States and will arrive in volume in dealer showrooms in the second quarter, 2014. Customers can choose from the 2015 Chrysler 200 LX model, Chrysler Limited model, Chrysler 200S model and the premium Chrysler 200C.

The all-new 2015 Chrysler 200 sedan will offer consumers 11 different exterior color choices from which to choose: Velvet Red Pearl Coat, Lunar White Pearl Tri-coat, Phantom Black Pearl Tri-coat (late availability), Vivid Blue Pearl Coat, Crystal Blue Pearl Coat, Granite Crystal Metallic Clear Coat, Luxury Brown Pearl Coat, Billet Silver Metallic Clear Coat, Black Clear Coat, Bright White Clear Coat and Ceramic Blue Clear Coat (late availability).

The 2015 Chrysler 200 is designed, engineered and built with pride in Michigan.

Mopar Flashes Creative Muscle •20 customized Chrysler Group LLC show vehicles on exhibit in 15,300 square-foot SEMA Show display

• Exhibit highlights hundreds of Mopar performance parts, and Jeep® Performance Parts from the Mopar Off-Road Division
• Ram Sun Chaser show vehicle features makeshift shower kit and “Flip-Up” seatback tailgate bench
• Jeep Cherokee Trail Carver carries a unique concept roof-rack basket design to store off-road gear
• Put a towel rack in your ride and store a wetsuit in a water-proof cargo organizer with the Fiat 500L Thalassa
• “Mobile garage” theme of Ram ProMaster makes it the perfect support vehicle for weekend racers
• Fiat 500L Adventurer takes new five-seater off the beaten path
• And even more Mopar magic applied to the Chrysler 300

November 5, 2013 , Las Vegas – Chrysler Group LLC headed west with a Mopar-customized contingent of creations along for the ride.

At the 2013 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 5-8, 20 vehicles customized with existing Mopar parts and accessories, as well as concept products designed to elicit feedback, took the spotlight in the 15,300 square-foot Mopar display at the Las Vegas Convention Center. Mopar-modified vehicles from Chrysler, Jeep®, Dodge, Ram, SRT, and FIAT brands were prominent at the premier aftermarket event.

“The SEMA season is our favorite time of the year,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “Whether you want more power at the race track, more capability in the mud, or versatility cruising beaches, Mopar is the only authentic and quality-tested answer.”

The following are select Mopar-modified 2013 Chrysler Group SEMA display vehicles on exhibit at this year’s SEMA show:

Ram Sun Chaser

When Ram isn’t hard at work, it’s back to the beach with the Ram Sun Chaser show truck.

Vibrance Orange Blast, with two-tone Brilliant Black paint, color this Ram 1500 Quad Cab. A unique concept Mopar roof rack, dubbed the “surf rack,” and two adjustable support rails housed within the tracks of the truck’s bed accommodate a long surfboard. As an added bonus, hooks on the side of the rails can also carry up to four boards. To wash off salt water or seaweed, Ram Sun Chaser’s exclusive RamBox bed-side storage features a concept water tank equipped with a hose and a portable shower head, forming a makeshift shower kit that may be clipped on to the rack for a quick rinse. A bed step enables easy access to gear.

Surfers or paddle boarders can take a seat when taking off gear or waxing their board with the concept “Flip-Up” seat-back tailgate, which converts into a bench by folding back towards the cab of the truck. New concept 17 x 8-inch beadlock wheels with color-keyed rings, concept flares with exposed fasteners and modified black tubular side-step rails fit the sand-dune-ready theme of the vehicle. Orange tow hooks, a satin badge and spray-on bedliner are also added by Mopar.

Inside, Katzkin leather seats feature stitching accented to match the Vibrance Orange Blast paint, as well as the dash, display bezels and door inserts. Sill guards and all-weather mats also accent the interior. Powered by a 5.7-liter HEMI® engine, the Ram hits the sand with a sport performance hood, a 2-inch performance lift kit and a Mopar cat-back exhaust.

Ram Dually Case Work Truck

Working with a Ram 3500 regular cab powered by a diesel engine, the Ram Dually Case Work Truck is finished in Case “Bulldozer Orange” paint and showcases the utility of the Ram with a construction-industry theme that also calls out the Ram brand’s ties to Case and the FIAT industrial group.

The truck utilizes pickup box utility rails to securely transport oversize work equipment as well as “surf rack” style hoops to carry additional construction material or equipment. A unique split pullout bedliner slides out and morphs into a workbench and may be used to reach items located in the rear of the bed. The brawn of the Ram Dually is amplified with a Power Wagon hood and Case graphics on the body.

Additional Mopar accessories utilized in the build include heavy-duty rear splash guards and power running boards. The interior color mirrors the exterior with orange-accent Katzkin seat and door trim. Mopar all-weather mats protect the floor.

Ram ProMaster

Using the ProMaster H2 (High Roof) as a starting point, the Ram ProMaster demonstrates its potential versatility as a mobile garage and a weekend race-support vehicle.

The exterior pledges its allegiance to Team Mopar, with white body paint dressed up with unique Mopar graphics, including the Mopar Performance logo in grey and a Mopar Blue stripe. The ProMaster leads the way to the racetrack, pulling a Fiat 500 race car and trailer with the assistance of a Mopar hitch receiver and trailer-tow wiring harness. Unique wheels transport the ProMaster, matching the paint and design of the race-car wheels. Heavy-duty splash guards at the front and rear protect the ProMaster, and a Mopar Design badge adds flair.

The spacious cargo compartment of the ProMaster carries critical elements needed to assist a racer during weekend battles at the strip or the circle track. PSE toolboxes, bins, spare tires and other vital race equipment fill the cargo area, which is customized with Mopar Blue accents to drive home the Mopar “rolling garage” interior theme. To brighten up the cargo compartment and help locate equipment, cargo-area lighting is utilized, and a rear-cargo liner helps protect the bed from wear and tear. The ProMaster is also upgraded with a power inverter, WiFi and the Electronic Vehicle Tracking System (EVTS).

Up front, the seats receive the Katzkin treatment, with frost leather on the main seat area, surrounded by Katzkin charcoal leather, and the Mopar Blue logo embroidered on the head rests. Mopar Blue stripes, like those on the exterior, accent the inside door sills.

Fiat 500L Adventurer

The Fiat 500L Adventurer illustrates the versatility of the new five-seater, with modifications that transform the vehicle and equip it with a tough, rugged appearance.

The exterior is enhanced with bright white body paint, two-tone accent wheel flares and rockers painted in Satin Black. Color is added with Vibrance Bright Orange on the roof, which totes Mopar roof rails and a large roof basket. The vehicle sits on 18 x 7.5-inch custom concept wheels embellished with FIAT logo center caps.

A custom 500L graphic augments door panels, with the L painted orange to match the roof. Orange mirror caps, tinted taillights, tinted chrome exhaust tips, molded splash guards, and a chrome FIAT logo ring further enhance the exterior styling.

The interior is upgraded with black perforated suede Katzkin seats and Katzkin pearl leather seatbacks. Matching orange accents are featured inside as well, with orange-painted bezels and orange accents surrounding the speaker grills and steering-wheel badge. The two-tone instrument panel is black with a white leather insert. A Mopar seat back coat hanger, all-weather mats, a pedal kit, door-sill guards and a cargo organizer are included from the Mopar catalog. A performance boost is achieved with a Mopar cold-air intake and Mopar cat-back exhaust.

Fiat 500L Thalassa

If the Fiat 500L Adventurer represents the “turf” in the FIAT presence at SEMA, the “surf” is served up by the Fiat 500L Thalassa, a variation on the Fiat 500 Beach Cruiser that was shown at the 2012 SEMA Show.

Proving that what Mopar develops as a concept one year can become a production part the next, the Fiat 500L Thalassa features new 18 x 8-inch “Beach Cruiser” wheels — a production version of the steel wheel introduced on the Fiat 500 Beach Cruiser last year. The wheels, decorated with chrome ring accents, are painted to match the Vibrance Bright Orange body color and carry FIAT retro-badged center caps.

On top, Mopar roof rails support a long roof basket — perfect for transporting a surfboard to the beach. The roof is covered in bright white, as are the mirror caps. A lowered ride height and smoked lenses and trim provide an aggressive, sleek appearance.

Inside, Mopar installed a unique towel-drying rack to fit in the rear compartment, with a unique water-protecting cargo organizer that houses wetsuits and a water jug for an impromptu street shower. Another original feature is wetsuit material integrated into the seat construction, along with Katzkin charcoal leather bolsters paired with Alcantara leather and dual Katzkin white leather stripes that run down the center of the seats.

Feeding off the Vibrance Bright Orange exterior, Katzkin orange accents further elevate the interior, including a Katzkin tangerine armrest, door panel inserts, dash bezel, and Katzkin tangerine stitching on the border of the front and rear seats, steering wheel and shifter boot. A classic FIAT badge on the steering wheel provides a retro touch. A pedal kit and sill guards complete the interior, with a Mopar cold-air intake and a Mopar cat-back exhaust enabling the beach vehicle to kick up a little more sand.

Jeep® Cherokee Trail Carver

Jeep Cherokee Trail Carver is for trail addicts seeking a vehicle with the capabilities to handle the rugged off-road while projecting a unique, customized and luxurious look on the streets

Going to the next level of customization, the Mopar-modified Jeep Cherokee Trail Carver uses the Trailhawk 4×4 package powered by a 3.2-liter V-6 engine as a starting point. Its exterior is colored in Auburn Pearl paint, with low-gloss black and Granite Crystal with low-gloss clear touches.

Unique Jeep Cherokee Trailhawk hood and roof topographical graphics are bordered in Crush Orange, with matching orange tow hooks. Aggressive tires highlight the off-road flavor of the vehicle and rock rails protect this Jeep Cherokee from trail obstacles. The top of the modified Jeep Cherokee sports a Mopar concept roof basket design, with orange accent side panels wrapped in woven metallic fabric. A front wind deflector that includes the Mopar logo completes the design.

The inside is enhanced with Katzkin Amaretto leather seats, with colored leather on the center, ensuring a premium feel. Leather wrapping on the center console, storage door and armrest, and matching color stitching on the seats, offer even more appointments. The top and bottom of the steering wheel are leather, and painted trim provides highlights throughout the inside.

Other Mopar goodies include bright door-sill guards with the Jeep Cherokee logo, a wireless smartphone charger and WiFi. The Jeep Cargo Management Receiver System (JCMRS), a unique option that features a running bar along the left interior to which Mopar items may be mounted, is also utilized. The Mopar roadside emergency kit, Trailhawk bag and first-aid kit are mounted to the JCMRS. In the Jeep Performance Parts department, a Mopar cold-air intake and cat-back exhaust are put to work to achieve horsepower gains.

Jeep Wrangler Copper Crawler

The Jeep Wrangler — the most capable vehicle in the world — becomes even more versatile when combined with a healthy selection of Mopar parts and accessories. The Jeep Wrangler Copper Crawler, based off the two-door 2014 Jeep Wrangler, is geared up and ready to attack the trail on the outside, the inside and underhood.

The exterior is armed with a Mopar front bumper and rear bumper, lightweight Mopar rock rails, and lightweight 17-inch wheels with forged beadlocks and beauty rings. The copper color is contrasted with a Mopar black grille, Mopar Rubicon front and rear bumpers with aero end caps, black hood decal, black two-door hardtop, black tail lamp guard, and black fuel-filler door with a locking gas cap. Other Mopar items include a trailer hitch receiver with tow wiring kit, 9.5ti winch and synthetic winch line and Mopar rock rails including Rub Rail. The 17 x 8-inch forged, lightweight beadlock-capable wheels, with color-keyed copper rings, ride on mud terrain T/A KM35? tires and tire carrier.

The interior receives premium customization with Tuscany Katzkin leather seats, and all-weather slush mats, grab handles and black door-sill guards further enhance the inside. To be successful in off-road battle, the Jeep Wrangler Copper Crawler is modified with a 2-inch lift kit, Mopar 4:1 rock-trac transfer case and a Mopar cold-air intake.

2014 Dodge Challenger

Scat Package 1 achieves a significant horsepower boost through three modifications, including a Mopar cold-air intake to provide increased air-flow into the engine, Mopar cat-back exhaust to free up downstream airflow, and an all-new performance calibrated engine controller “optimized” to the 5.7-liter HEMI engine.

Scat Package 2 adds approximately double the horsepower bump and is geared towards the performance enthusiast looking for that competitive edge. In addition to a customized, optimized performance calibration feature tailored for Scat Package 2, a new Mopar performance camshaft works in conjunction with the components of the Scat Package 1 kit to take advantage of improved engine breathing and deliver that additional acceleration advantage.

Scat Package 3 takes aim squarely at the competitive enthusiast who is looking for extreme performance and ultimate bragging rights. Gains of more than three-times that of Scat Package 1 are realized with the customized, optimized performance calibration tailored for Scat Package 3, new Mopar performance CNC ported cylinder heads, Mopar performance camshaft and Mopar hi-flow headers.

Complementing the 2014 Dodge Challenger’s ultimate performance is Mopar’s plethora of stand-alone performance products, which assure a commanding presence. The chassis sits on 20-inch Classic II forged aluminum wheels finished in Hyperblack II with a polished lip. Complementing the Scat Package kits are additional performance upgrades, including an electronic and variable quick-dump side exhaust, front and rear strut bars and an adjustable suspension kit with a coil-over kit and stabilizer bar, which guarantees an experience to please all the driving senses. Additional features include a black concept hood and side valence, along with a black fuel filler door, black hood pins and sequential tail lamps.

The interior is truly unique, upgraded with Katzkin black performance leather seats and black performance leather door-panel inserts that carry the Dodge brand’s stripes. The Dodge Challenger logo is embroidered in bright red on the front leather seats, and red stitching accents the seats, shifter boot and steering wheel. Dodge flat-bottom performance steering wheel and pistol grip shifter provide precision control of this ultimate performance Challenger. Subtle details continue with red seat-belt webbing and red carpet bindings, satin black and black chrome bezels, and gloss-black trim on the steering wheel, center stack, center console and door handles, giving this Challenger the customized looks to match its extreme performance attitude.

SCAT PACKAGE 1 5.7-liter •Optimized engine calibration – tailored to Scat Package 1

• Mopar cold air intake
• Mopar cat-back exhaust
• Scat Package 1 badge

SCAT PACKAGE 2 5.7-liter •Adds:

• Optimized engine calibration – tailored to Scat Package 2
• Mopar performance camshaft
• “Scat Package 2” badge

SCAT PACKAGE 3 5.7-liter Adds:

• Optimized engine calibration – tailored to Scat Package 3
• Mopar performance ported and polished heads
• Mopar hi-flow performance headers
• Scat Package 3 badge

2014 Dodge Charger

The Scat Package 1, Scat Package 2 and Scat Package 3 offerings for the Dodge Charger also mimic the Scat Package options for the 2014 Dodge Challenger, duplicating exactly the horsepower gains and lists of available modifications.

Similar to the Dodge Challenger, the 2014 Dodge Charger shown at SEMA is customized with Mopar products separate from the Scat Package kits. The Charger rests on 20 x 9-inch unique lightweight wheels, embellished with black Mopar center caps and a Hyperblack II finish. The body is amplified with a side valence, a unique new front splitter and Redline rear spoiler. A Scat Pack hard badge in the rear quarter window provides a visual key of ultimate bragging rights.

The interior feel of the 2014 Dodge Charger follows that of the Dodge Challenger displayed near it. It includes Katzkin black performance leather seats, black leather door panel inserts featuring red leather Dodge stripes and red accent stitching. Other unique touches include red seat-belt webbing, red carpet bindings, and red embroidered Dodge Charger logo in the front seats.

Adding to the customized look on the interior are gloss-black steering-wheel spokes and black chrome on the door handles, cluster rings, instrument panel bezels, center console trim, and steering-wheel center ring. Mopar provides further appeal to the Dodge Charger with added bright pedal kit, pistol-grip shifter, door-sill guards, and advanced technology with a wireless charging pad.

The Dodge Charger’s Scat Package kits are supplemented with front and rear strut bars, an adjustable suspension kit featuring a coil-over kit and stabilizer bar and an electronic variable quick-dump side exhaust, combining performance enhancements that will be sure to stimulate all the senses.

2014 Dodge Dart

Completing the Scat Package offerings for Dodge at SEMA is the 2014 Dodge Dart GT, powered by a 184 horsepower 2.4-liter Tigershark engine with six-speed manual transmission.

The Dodge Dart offering consists of three kits, with Scat Package 1 providing a shot in the arm of performance and handling improvements from Mopar through a cold-air intake, performance brake pads and a new short-throw shifter.

The next-level, Scat Package 2 amps up horsepower by providing Dodge Dart owners with a no-nonsense customized engine calibration to work in harmony with a Mopar cat-back exhaust.

At the top level, Scat Package 3 provides the ultimate package for those seeking optimal track times. Included is a Mopar big brake kit, including 13-inch vented rotors, four-piston front calipers and stainless steel lines to maintain optimum temperatures during extreme braking maneuvers. Also included is a performance suspension comprising of adjustable springs for ride height, adjustable dampening struts and front and rear sway bars.

Mopar modifications extend beyond the Scat Package kits with the dual vented functional aluminum hood, which captures cool air for the Mopar cold-air intake and exhausts hot air to achieve optimal operating temperature.

The aero package from the limited-edition Mopar ’13 Dart is imported into the 2014 Dodge Dart, with Mopar side sills, chin splitter and rear diffuser, and a unique new three-piece decklid spoiler to boost downforce. A new exhaust dump with side exhaust helps the engine breathe, and the Dart rides on concept 19 x 8-inch lightweight gloss black wheels, accented with Mopar logo center caps.

As with the Dodge Challenger and Charger, Katzkin performance leather seats add a premium touch to Dodge Dart’s interior. Door bolster inserts with a red border and red accent stitching on the seats, dash, armrest, wheel and shift boot are also found inside, along with red seat-belt webbing on the driver’s side, red trim accents and premium floor mats with red piping. Black chrome graces the door pulls, HVAC bezels, and shifter cluster, while an array of Mopar accessories, including the bright-pedal kit, leather-wrapped shift knob, bright door-sill guards, molded cargo tray and wireless charging complete the interior.

SCAT PACKAGE 1 2.4-liter •Mopar cold-air intake

• Mopar short-throw shifter
• Mopar performance brakes, including slotted rotors and performance brake pads

SCAT PACKAGE 2 2.4-liter •“Optimized” engine calibration (premium octane)

• Mopar cat-back exhaust

SCAT PACKAGE 3 2.4-liter •Mopar big brake kit with stainless lines

• Performance suspension with adjustable springs and struts
• Upgraded performance front and rear sway bars

2014 Chrysler 300S

The iconic and elegant Chrysler 300 is elevated even further to reach the ultimate in style and street cred with a variety of Mopar appointments utilized to create the 2014 Chrysler 300S for the SEMA Show.

Phantom black tri-coat colors the exterior, maintaining the elegance of the Chrysler 300S while adding a menacing edge. Fitting its gritty, big-city vibe, all bright chrome trim is replaced with bright and satin black. The front is reinforced by a 13-bar black “Gotham” grille surround, with a lowering kit dropping the 2014 Chrysler 300S closer to the streets. The wheels pull from the Chrysler 300C John Varvatos Limited Edition with 20 x 8-inch wheels finished in a Mopar bronze, accented with Mopar wheel center caps. A black SRT spoiler embellishes the tail and helps drive the rear towards the pavement when in motion, enabling the 300S to corner urban canyons with impressive agility.

Luxurious touches rule the interior, with seats and door bolster inserts wrapped in Katzkin “Bisque” leather. Leather seat backs are embossed with the “Imported From Detroit” logo, and matching Katzkin “Bisque” threads border the seats, door and console armrests. All bright trim is changed to Satin Black, and the Mopar Lite Bronze found on the wheels is also featured in the trim accents.

Mopar Brand

Mopar is Chrysler Group LLC’s service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the industrial alliance between Chrysler Group and FIAT SpA, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar’s global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 markets. Mopar is the source for genuine parts and accessories for Chrysler Group brands as well as FIAT brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and FIAT vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at mopar.com.

Mopar-first Features

Mopar has introduced numerous industry-first features including: •Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with customers

• Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format. First to offer complete vehicle-information kits in Spanish
• Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
• Wireless charging: first to introduce in-vehicle wireless charging for portable devices
• Electronic Vehicle Tracking System (EVTS): first to market with interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
• wiAdvisor: first to provide factory-connected tablet technology in the service lane for instant vehicle diagnosis
• wiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
• 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car

More than 75 Years of Mopar

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s – the muscle-car era. The former Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.

The event, held once again in conjunction with Madame Zingara’s Theatre of Dreams, celebrated the success of the Chrysler, Jeep and Dodge brand dealerships countrywide on the back of a record breaking year in 2012; Chrysler South Africa sold 10,052 vehicles, 26% above the previous record of 7,950 units set back in 2003.

The gala evening function saw the presentation of 14 awards handed out to the leading dealership sales people as well as recognising Dealer Principals representing the best of the countrywide dealer network.

The burlesque cirque spectacular and pantomime style acts provided the perfect backdrop to the awards for Chrysler South Africa’s top achievers:

Dealer of the Year

• Chairman’s Award:  Grand Central Motors, Midrand, Robbie Matticks
• Metro: Grand Central Motors, Midrand, Robbie Matticks
• City: Garden City Motors, Pietermaritzburg, Feisal Essack
• Town & Country: Naledi Motors, Gaberone, Wayne Jordaan
• Most Improved: CJD Umhlanga, Naseem Moosa
• Eco Award: CJD Gauteng West, Chris Van Der Merwe
• Community Award: Maritime Motors, Port Elizabeth, Arthur Mutlow
• Advertising Award: Grand Central Motors, Midrand, Robbie Matticks

SALES CHAMPIONS

Sales Person

• Pieter Jansen van Rensburg, Grand Central Motors, Midrand
• Jay-Jay Mogale, Maemo Motors, Rustenburg
• Christelle Erasmus, M&Z Motors, Namibia

Sales Manager

• Dawie Roux, Grand Central Motors, Midrand
• Rudi van Dyk, Maemo Motors, Rustenburg
• Stephan Enslin, M&Z Motors, Namibia

Chrysler South Africa (Pty) Ltd. sells and services Chrysler, Jeep and Dodge vehicles as well as selling MOPAR parts through 45 dealerships countrywide.