Available at dealerships nationwide, the new C3 starts at an enticing R249,900, making it a compelling choice for South African drivers seeking a blend of premium features and affordability.

Elevating Comfort and Design

The new Citroën C3 introduces a suite of comfort-focused enhancements aimed at enriching the driving experience. Select trims now include automatic air conditioning, auto-folding rear-view mirrors, and foldable roof grab handles, adding both convenience and sophistication.

The exterior design also sees functional upgrades, with LED Vision projector headlamps and integrated turn indicators in the mirrors, combining aesthetic appeal with improved visibility for safer night driving.

Safety First: Comprehensive Protection Across the Range

Safety remains a priority in the new C3, with all variants equipped with a robust set of protective features. Standard across the range are:

• Six airbags
• Three-point seatbelts
• ISOFIX child seat anchors
• Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD)
• Electronic Stability Programme (ESP) (in automatic models)

These features underline Citroën’s commitment to passenger safety, ensuring confidence behind the wheel.

A Smoother, More Dynamic Drive

For the first time, the Citroën C3 is available with a six-speed automatic transmission, paired with the brand’s acclaimed 1.2-litre Turbocharged PureTech engine. Delivering 81kW of power and 205Nm of torque from as low as 1,750 rpm, this combination offers a refined driving experience that is both powerful and fuel-efficient. Whether navigating bustling city streets or cruising on the highway, the new automatic transmission ensures a smooth, responsive journey.

Uncompromised Comfort: Signature Citroën Ride Quality

The C3 continues to impress with its Advanced Comfort suspension system, which delivers the “Flying Carpet Effect” that Citroën is renowned for, absorbing road imperfections for an unmatched ride quality. Inside, the spacious cabin, bolstered by a 2,540mm wheelbase, ensures ample legroom and headspace for passengers.

The standout 10-inch infotainment system remains a key feature, offering wireless Android Auto™ and Apple CarPlay® for seamless connectivity. Additional features like dual-split LED DRLs, a compact 360mm steering wheel for enhanced manoeuvrability, and thoughtful storage solutions make the C3 a practical yet stylish option.

Personalisation Meets Practicality

The new Citroën C3 offers a wide range of customisation options, allowing buyers to tailor their vehicle to reflect their personal style. Notably, metallic paint and a dual-tone roof are included at no extra cost, adding further value to an already attractive package.

Peace of Mind Comes Standard

Every Citroën C3 comes with a 2-year/30,000km service plan and a 5-year/100,000km warranty, providing long-term reliability and peace of mind for owners.

An Award-Winning Performer

Recognised as the “Biggest Achiever of the Year” by naamsa’s Accelerator Awards, the Citroën C3 has cemented its place as one of South Africa’s fastest-growing passenger cars. Its strong market performance reflects its exceptional value, innovative features, and timeless design.

Pricing and Variants

• Citroën C3 1.2 PLUS 5MT – R249,900
• Citroën C3 1.2 MAX 5MT – R259,900
• Citroën C3 MAX TURBO 6AT – R299,900

The new Citroën C3 is available now at dealerships nationwide. With its blend of advanced features, standout design, and competitive pricing, it’s time to experience the best of French innovation on South African roads.

Visit your nearest Citroën dealer today to book a test drive.

Rekindling the Spirit of Adventure
At the heart of La Croisière Verte lies a desire to honor the adventurous spirit of Citroën’s original odyssey, while embracing the urgent need for sustainable mobility. André Citroën’s expedition was not only about the daring feat of crossing a continent, but also about pushing the boundaries of automotive innovation and bringing nations together through shared progress. Vigouroux, inspired by this legacy, aims to demonstrate that today’s technology can equally rise to the challenge, but in a way that responds to the environmental crises of our time.

The expedition will cover more than 13,500 km, starting from Ouarzazate, Morocco, on October 28, 2024, exactly 100 years after the departure of La Croisière Noire. The convoy will traverse 15 African countries before concluding in Cape Town, South Africa, in mid-January 2025. Powered entirely by renewable energy, the vehicles used—specially modified Citroën AMI electric cars—will be self-sufficient, equipped with portable solar stations to ensure zero emissions throughout the journey.

A New Kind of Expedition Vehicle
The Citroën AMI, known for its compact design and energy efficiency, was selected for this expedition due to its versatility and sustainability. Originally produced in Morocco, this lightweight electric car is one of the most eco-friendly options on the market. For the journey, the AMIs will be adapted to extend their range from 70 km to 250 km, transforming them into reliable vehicles for long-distance travel in challenging environments.

Each AMI will carry essential equipment, including spare parts, solar kits, and supplies, ensuring the team can maintain their self-sufficiency across diverse terrains. The expedition is a testament to the simplicity and durability of these electric vehicles, proving that light, zero-emission cars can handle even the most demanding journeys. The team will push the boundaries of electric mobility while promoting the virtues of sustainable travel.

A Meeting of Minds: Innovation and Sustainability
La Croisière Verte is more than just a tribute to Citroën’s adventure; it is a platform to highlight the potential of sustainable technologies, particularly in Africa. Along the route, the team will visit universities, associations, and renewable energy sites, engaging with local experts to discuss the future of mobility. With support from Aminata Diop Johnson, Director of the Africa Cultural Agency, the expedition will collaborate with communities dedicated to energy transition, shining a light on Africa’s capacity to adopt and lead in new technologies.

By meeting with students, researchers, and professionals, the expedition aims to inspire the next generation of innovators. They will showcase the practicality and repairability of electric vehicles, encouraging young people to embrace this environmentally conscious form of transport. Through these encounters, La Croisière Verte seeks to foster a new wave of enthusiasm for clean energy and mobility, proving that sustainable technology is not only effective but also exciting.

The Future of Mobility: Light, Electric, and Eco-Friendly
At its core, La Croisière Verte is about inspiring a collective imagination for the future of transportation. As Vigouroux points out, “The adoption of new technologies will come through desire and imagination.” The expedition is not only a technical challenge but an emotional journey, designed to evoke the same sense of wonder and possibility that Citroën’s original expeditions did a century ago.

Vigouroux’s goal is clear: to demonstrate that zero-emission vehicles can be high-performing, fun, and aspirational. Through La Croisière Verte, the team hopes to pave the way for the wider adoption of electric vehicles, showing that sustainable mobility is not just a necessity, but a source of joy and adventure.

As the world looks for solutions to the climate crisis and the challenges of modern transportation, La Croisière Verte stands as a symbol of what is possible when innovation, sustainability, and the spirit of adventure converge. In 2024, just as in 1924, Citroën will once again be at the forefront of a remarkable journey—one that promises to shape the future of mobility.

A Beacon of Creativity: The Ami Tower
At the heart of Citroën’s presence at the Paris Motor Show is the Ami Tower, a striking lighthouse-like structure that stands nearly six meters tall, inviting visitors to explore its offerings. Within this architectural marvel are several emblematic versions of the Ami, including the Ami Peps, Ami for All, and Ami Rose Festival. Each model embodies the spirit of accessibility, creativity, and fun that defines the Ami brand.

Celebrating Diversity and Inclusion
My Ami for All: This specially adapted version is designed to empower individuals with reduced mobility, incorporating features that enable users to stow their wheelchairs and drive with ease. By restoring autonomy and freedom, it exemplifies Citroën’s commitment to making mobility solutions accessible to everyone.

My Ami Rose Festival: Developed in collaboration with the popular duo BigFlo and Oli, this model celebrates the Rose Festival, a cultural event focused on artistic development and community engagement. The festival’s ethos resonates with Citroën’s mission to promote social initiatives and foster creativity.

My Ami Peps: Sporting a dynamic design, this version validates the new Night Sépia colour, adding a sporty flair to its playful aesthetic. With functional accessories and a focus on user-friendly technology, it epitomizes the Ami’s versatility.

A Glimpse into the Future: The All-New Ami
The star of the show is the All-New Ami, making its world premiere at the Paris event. Set to launch in 2025, this refreshed version retains the iconic dimensions of its predecessor while introducing a more mature and inviting front end. Its new design features sharper lines and an expressive face, complete with headlamps that resemble playful eyelids, creating a friendly and approachable character.

Design Innovations
The All-New Ami pays homage to its illustrious predecessor, the legendary 2 CV, by incorporating striations on the wings reminiscent of the classic model. This design choice not only enhances the visual appeal but also reinforces the Ami’s status as a modern heir to Citroën’s storied legacy. The balance of symmetry remains integral to its design, contributing to the Ami’s unique charm and practicality.

The Adventurous Spirit: Ami Buggy Vision Concept
Unveiling the Ami Buggy Vision concept, Citroën introduces an exciting and expressive interpretation of the Ami that invites adventure. This body-built version, designed for leisure activities like kite surfing, boasts a practical yet stylish design that features no doors and an open sunroof.

Adventurous Design Elements
The Ami Buggy Vision is painted in a midnight blue hue, exuding elegance while embodying an adventurous spirit. A white roof adds a touch of lightness, enhancing the vehicle’s playful character. Specific tyres, designed for optimal grip, complement the vehicle’s racy aesthetic, making it the perfect companion for beach outings and outdoor adventures.

The concept also integrates innovative features such as a hook for kite surfboards and a special luggage compartment for storing gear, reinforcing Citroën’s commitment to intelligent design solutions that cater to the needs of active lifestyles.

Citroën’s Ami has not only disrupted the automotive landscape but has also created a vibrant community around electric mobility. With over 65,000 customers and a commitment to accessibility, the Ami continues to inspire. As it celebrates four years of success at the Paris Motor Show 2024, the unveiling of the All-New Ami and the Ami Buggy Vision concept signifies the brand’s ongoing dedication to innovation, fun, and practical mobility solutions for all. The future looks bright for this playful vehicle, which remains a symbol of freedom and independence in urban mobility.

A Statement in Design and Comfort
The C5 Aircross Concept embodies a powerful and characterful presence. Measuring 4.65 meters in length and standing 1.66 meters tall, it features a confident silhouette characterized by a contained height and an extended rear overhang. The design shifts away from softer curves, adopting a more robust and serious approach that sets it apart in an increasingly uniform market. The distinct vertical front end integrates the new Citroën logo, conveying strength and modernity, while the pronounced shoulders and widened tracks contribute to its assertive road presence.

Intelligent Aerodynamics
One of the standout aspects of the C5 Aircross Concept is its aerodynamic efficiency. Citroën’s designers have implemented a range of architectural and styling innovations to enhance the vehicle’s performance without compromising its striking aesthetic. Features such as a lowered nose, a curvilinear cabin, and flush-mounted tail lights—all contribute to an estimated increase of 30 kilometers in electric range on the motorway compared to the current model.

To further optimize airflow, the concept employs striated two-tone elements on the rear quarter panels and a hollowed-out roof design. These elements not only improve aerodynamics but also create a unique visual identity. The rear light signature, dubbed the Citroën Light Wing, further enhances aerodynamics by guiding airflow, ensuring that performance is at the forefront of its design.

The STLA Medium Platform: A Versatile Foundation
The C5 Aircross Concept is built on Stellantis Group’s innovative STLA Medium platform, which introduces unprecedented flexibility for Citroën’s range. This multi-energy platform can accommodate internal combustion, hybrid, or fully electric powertrains, making it adaptable to a wide range of customer needs. The platform’s long wheelbase promises ample space for up to five passengers, enhancing comfort and practicality—a crucial aspect for family-oriented vehicles.

This strategic move to embrace a multi-energy approach reflects Citroën’s commitment to sustainability and innovation, allowing the C5 Aircross Concept to cater to the evolving demands of modern drivers.

A Serene Interior for Family Adventures
Designed with families in mind, the C5 Aircross Concept promises an interior experience akin to a wellness lounge. While specific details about the interior remain under wraps, the emphasis is on creating a serene environment that fosters relaxation during travel. This focus on comfort, connectivity, and space aligns with Citroën’s vision of offering an accessible and characterful SUV.

Scheduled for a 2025 launch, the C5 Aircross Concept marks a significant step forward for Citroën, reaffirming the brand’s commitment to innovative design and practical solutions in the automotive landscape. By blending a powerful visual identity with cutting-edge technology and thoughtful features, the C5 Aircross Concept is poised to capture the hearts of families seeking a versatile and stylish SUV.

As Citroën continues to evolve and adapt to market expectations, the C5 Aircross Concept serves as a testament to its ambition, promising to reshape the future of SUVs while delivering on the brand’s long-standing commitment to comfort, practicality, and innovative design.

A Stand to Reflect Revival
At this year’s show, Citroën’s stand will be a beacon of dynamism, showcasing a remarkable 80% evolution in its European range over the next year. Designed to embody the brand’s values of being popular, simple, human, vibrant, and energetic, the display will feature the Ami Tower, a striking centerpiece animated by a colossal 50m² screen highlighting the latest models. The stand will also serve as a hub for creativity and interaction, hosting interviews, podcasts, and discussions with industry experts and influencers.

Spotlight on New Models
New C3: The New C3 is already making waves in Europe, with over 50,000 orders. This fourth-generation model features a sleek design and embodies Citroën’s commitment to comfort with its Advanced Comfort® suspension and redesigned seats. Available in petrol, hybrid, and electric versions, the New C3 offers an impressive electric range of over 320 km (WLTP), making it an ideal choice for urban mobility.

New C3 Aircross: Making its first public appearance, the New C3 Aircross boasts a robust, SUV-like stance with a new technical platform. This multi-energy compact SUV prioritizes comfort with Advanced Comfort® seats and a spacious interior that accommodates up to seven passengers. The model is available in petrol, hybrid (136 hp), and electric variants, ensuring versatility for family needs.

New C4: The New C4 represents a significant shift in the compact saloon market, marrying the sleekness of a coupé with the practical appeal of an SUV. The design features a more mature front end and a reworked rear for a balanced aesthetic. Enhanced on-board comfort is achieved through Advanced Comfort® seats and a modern instrument panel. The New C4 will also be offered in hybrid and electric versions, providing a smooth transition to electrification.

New C4 X: Citroën unveils the New C4 X, a captivating silhouette that blends elegance with functionality. This innovative model combines the refinement of a four-door saloon with the spaciousness of an SUV. Designed for a serene driving experience, the New C4 X includes Advanced Comfort® seats and a digital instrument cluster. Customers can choose from efficient hybrid and electric options tailored to their needs.

C5 Aircross Concept: Offering a glimpse into Citroën’s future in the SUV segment, the C5 Aircross Concept showcases a family-oriented design that prioritizes comfort and space. Built on the STLA Medium multi-energy platform, it can accommodate various powertrains, including combustion, hybrid, and electric options. The concept’s bold and muscular aesthetics reflect a commitment to aerodynamic efficiency without sacrificing style.

All-New Ami & Ami Buggy Vision: Celebrating its fourth anniversary, the Ami is set to debut a completely redesigned model in 2025. The new Ami retains its playful charm while adopting a more mature front end. It is a practical and affordable electric mobility solution that has changed lives by enhancing freedom and autonomy. Accompanying it is the Ami Buggy Vision, an adventurous concept tailored for outdoor enthusiasts. This imaginative design includes features such as a canvas opening sunroof and secure hooks for sports gear, embodying Citroën’s spirit of exploration.

A Vision for the Future
Citroën’s participation at the Paris Motor Show 2024 is a testament to its commitment to evolving mobility solutions that resonate with modern users. By blending accessibility, comfort, and innovation, Citroën not only reinforces its identity but also paves the way for a vibrant and electrified future. The brand’s latest offerings promise to meet the diverse needs of consumers while maintaining a strong emphasis on style and comfort—hallmarks of the Citroën experience. As visitors explore the lively and colorful stand, they will witness firsthand how Citroën is not just keeping pace with the automotive landscape but is actively shaping its future.

A New Era for Citroën
Citroën is undergoing a dramatic transformation, with nearly all its models set to be renewed by 2025. At the heart of this renewal is a fully electrified range designed to meet the evolving demands of consumers. Citroën’s philosophy has remained consistent for over a century: to be a popular brand that offers a straightforward automotive experience, with stylish, comfortable products that offer practical solutions to contemporary challenges.

At the show, Citroën will provide a glimpse into its 2025 vision, presenting new models that reflect the brand’s vibrant identity. The Paris Motor Show stand promises to be an energetic and colorful space, featuring a YouTube studio that will capture the excitement of the event with live content, interviews, and reports on Citroën’s latest news.

Revolutionizing the B-Segment
In 2024, Citroën revolutionized the B-segment with the introduction of two groundbreaking models: the Blockbuster C3 and the C3 Aircross, both of which will be making an appearance at the Paris Motor Show.

Blockbuster C3: This highly anticipated model, a key player in Citroën’s 2024 lineup, has already begun deliveries. Available in both petrol and electric variants, the C3 has redefined the B-segment with its accessible pricing, versatility, and modern styling. It is proving to be a commercial success, offering a well-rounded package that combines comfort, tech features, and practicality.

C3 Aircross: Making its public debut, the C3 Aircross is set to disrupt the compact SUV market. With a strong, distinctive design, this SUV offers the flexibility of petrol or electric power, seating for up to seven passengers, and impressive comfort. Positioned as the most affordable compact SUV in its class, the C3 Aircross aims to provide a spacious and comfortable experience without compromising on style or practicality.

Citroën’s Vision for the C-Segment
In addition to its B-segment breakthroughs, Citroën is unveiling two world premieres in the C-segment, underscoring its ambition and dynamism. After the successful renewal of its commercial vehicle lineup, Citroën is now focusing on its saloons, with the C4 and C4 X leading the charge.

C4: With a more refined and serene design, the C4 has evolved into a stylish and sophisticated vehicle that reflects Citroën’s new identity. As a pioneer of electric mobility in the C-segment, the C4 has maintained its strong market position, ranking among the top electric saloons in Europe.

C4 X: Boasting a sleek fastback design, the C4 X offers a spacious and luxurious interior. It has gained significant traction in markets such as the Middle East and Turkey and is poised for continued success in Europe.

A Show-Stopping Concept Car
One of the highlights of Citroën’s display will be the world premiere of a highly expressive concept car, offering a glimpse into the future of the brand. This bold and colorful show car embodies Citroën’s confident new design language and will undoubtedly capture the attention of visitors. Representing the brand’s vision for a future model in a key segment, this concept is a statement of intent for Citroën’s ongoing innovation.

Celebrating Ami’s Success
Citroën’s Ami will also take center stage at the Paris Motor Show, celebrating four years of success with over 65,000 units sold across 17 markets. This compact electric vehicle has redefined urban mobility, offering a unique and affordable electric solution for households seeking greater freedom and autonomy. Citroën’s designers have devised several surprises for Ami fans, including world premiere models that highlight the vehicle’s quirky charm and practical appeal.

A Vibrant and Engaging Stand
Citroën’s stand at the Paris Motor Show will be a lively, welcoming space that reflects the brand’s energetic and approachable nature. Designed to immerse visitors in the Citroën experience, the stand will be filled with surprises, bold designs, and interactive elements. Throughout the week, a special YouTube studio will provide live coverage from the show, offering interviews and insights into the brand’s latest developments.

Citroën’s presence at the 2024 Paris Motor Show not only marks the brand’s ambitious renewal but also reinforces its longstanding commitment to delivering practical, stylish, and innovative vehicles. With a range of electrified solutions tailored to modern lifestyles, Citroën is set to lead the charge in the future of mobility.

A Legacy of Innovation
The CX was designed to succeed the Citroën DS, following in the footsteps of its illustrious predecessor and the legendary Traction Avant. Its introduction signaled a new era of automotive sophistication, blending comfort with high performance. The CX’s unique aerodynamic design, highlighted by its flowing lines and low profile, was a radical departure from the conventional car aesthetics of its time. This distinctive look was not just for show; it played a crucial role in the car’s performance, enhancing its stability and efficiency.

From the outset, the CX impressed with its advanced features. The car boasted Citroën’s hallmark hydropneumatic suspension system, which provided a smooth, “magic carpet” ride even on the roughest terrain. This system, combined with front-wheel drive and high-pressure power-assisted disc brakes, set new standards for comfort and handling.

Technological Milestones
The CX was more than just a pretty face. It was a technological marvel. The transverse four-cylinder engine, mounted in the front overhang and tilted forward, optimized weight distribution and road-holding. Inside, the CX offered a driver-centric cockpit with a unique lunula-shaped instrument panel and ergonomic controls that ensured safety and ease of use.

Over its production span, the CX continued to push boundaries. It introduced features such as air conditioning, electric windows, and a semi-automatic gearbox, all of which were groundbreaking at the time. In the late 1970s and early 1980s, the CX incorporated innovations like turbocharged engines, anti-lock braking systems (ABS), and electronic fuel injection, keeping it at the forefront of automotive technology.

A Car for the Ages
The CX quickly became a favorite among French political figures and rally drivers. Its comfort and elegance made it a top choice for French presidents, while its robust build and advanced suspension system earned it a reputation in the rally circuit. The CX made history with its performance in events like the Paris-Dakar Rally and the Tour Automobile du Sénégal, where it achieved impressive finishes against more powerful competitors.

The CX’s estate variants, including the CX Break and CX Limousine, showcased its versatility and practicality. These models offered substantial cargo space and were favored by professionals and families alike.

The Enduring Influence
The CX’s production ended in 1991, but its legacy lives on. The Citroën C5 X, the modern-day heir to the CX, embodies many of the same values that made the CX a legend. With its sleek design, advanced comfort features, and cutting-edge technology, the C5 X continues Citroën’s tradition of innovation and excellence. It carries forward the spirit of the CX with modern enhancements, such as advanced driving aids and a double-stop hydraulic suspension system, ensuring that the “magic carpet” ride experience endures.

As we celebrate the fiftieth anniversary of the CX, we honor a car that defined an era and continues to inspire. The CX’s blend of elegance, innovation, and performance remains a benchmark in automotive history, a testament to Citroën’s enduring legacy.

A Showcase of French Engineering Excellence
The event was a visual feast for automotive aficionados, with an impressive array of Citroën models on display, each representing a unique chapter in the marque’s storied history. Among the highlights was a 99-year-old 5Hp Mobile, brought by the ever-enthusiastic Citroën Club Secretary, Joyce le Roux. However, this was not the oldest vehicle on display; one remarkable car had already crossed the century mark. In total, 15 meticulously maintained Citroëns were showcased, attracting admirers from across the region.

A Journey to Van Reenen’s Pass
The festivities extended beyond the static display, as the week before, the club members embarked on the annual Citroën Club 2CV Friends Raid. This adventurous rally took them on a scenic drive to Van Reenen’s Pass, the halfway point between Johannesburg and Durban. Joyce le Roux, now 82 years old, demonstrated her enduring passion by driving her 1937 Traction Coupe the 304km route back to Johannesburg in an impressive three-and-a-half hours.

The weekend was filled with activities, including a festive “Christmas in July” celebration at the renowned Green Lantern Inn, where participants were treated to the lively sounds of Scottish pipers. The event even included some off-road challenges, as the Citroën 2CVs navigated rugged terrain in true ‘bundu bashing’ style.

The Citroën Club: A Legacy of Passion and Dedication
Founded in 1978, the Citroën Club of South Africa has seen its membership fluctuate over the years. At its peak, the club boasted 300 members, regularly hosting rallies and events. Today, the club continues to thrive with 120 members, primarily based in Gauteng. Despite the inevitable passage of time, both the members and their cherished vehicles remain steadfast in their dedication to the Citroën legacy.

“People are getting old; just like the cars, but we just keep on going, just like our cars,” remarks Joyce le Roux, one of the club’s most ardent supporters. Her love affair with Citroën began in 1960 when she was introduced to the brand through her husband. “I learned to drive in a 1951 DS,” she fondly recalls.

The couple’s connection to Citroën deepened when they moved to Walkerville, south of Johannesburg, in 1966 and began running a garage specializing in Citroën vehicles. In 2019, they joined nine other club members on a trip to France to celebrate the brand’s centenary, where they marveled at the display of Citroëns organized by their year of manufacture.

A Legacy of Innovation: From Traction Avant to C3 Aircross
Citroën’s reputation for innovation is well-documented, with many of its models achieving legendary status in automotive history. Karl Kielblock, Citroën brand manager, proudly highlights the brand’s evolution from the introduction of mass-produced front-wheel drive in the 1934 Traction Avant to the pioneering hydropneumatic self-levelling suspension system in the DS range launched in 1954.

Today, Citroën continues to build on this legacy with its modern offerings, including the recently launched C3 Aircross SUV. Kielblock suggests that Joyce should take the new C3 Aircross for a spin the next time she heads to Van Reenen’s Pass. “I’ve no doubt it will take over where the 2CV left off when it comes to bundu bashing,” he says, hinting at the possibility of showcasing the new range alongside classic models in future rallies.

Looking Ahead: The Future of Citroën in South Africa
As the Citroën Club of South Africa continues to celebrate its rich heritage, the bond between members and their beloved vehicles remains as strong as ever. The brand’s history of innovation, combined with the passion of its enthusiasts, ensures that Citroën will continue to be celebrated for generations to come.

Whether through nostalgic rallies or modern-day adventures, the Citroën Club of South Africa stands as a testament to the enduring appeal of these remarkable vehicles. As Joyce le Roux and her fellow members demonstrate, the love for Citroën is not just about the cars themselves, but about the memories, friendships, and shared experiences that have been built around them.

In the words of Le Roux, “These are amazing vehicles, they are terrific. It’s not for nothing that when there was a survey of the top cars of the century, Citroën had 25 in the list!” With such a storied past and a promising future, the Citroën Club’s journey is far from over.

Citroën continues to elevate the driving experience with the new C3 Aircross SUV, the second model introduced to the South African market under the Citroën C-Cubed programme. Combining clever design, exceptional comfort, and unmatched value, the C3 Aircross SUV offers the perfect blend of SUV versatility and sophisticated styling.

A Bold and Versatile SUV

Debuting with a muscular design and a high driving position, the new C3 Aircross is powered by a turbocharged PURETECH 1.2-litre, 3-cylinder engine. It delivers an impressive 81kW at 5500rpm and 205Nm of torque between 1750-2500rpm, coupled with a 6-speed automatic transmission. This dynamic SUV also features a 5+2 seat configuration, providing excellent interior space for all passengers.

Engine Options and Specifications

The C3 Aircross SUV is available in three specification levels:

• MAX 1.2 Turbo 81kW 6AT
• MAX 1.2 Turbo 81kW 6AT 7-seater
• PLUS 1.2 61kW 5MT (launching Q4 2024)

Designed for middle-class families, this B-SUV offers comfort and versatility, making it ideal for both family adventures and stylish city driving. Notably, the C3 Aircross is the only SUV in its class to offer third-row seating, enhancing its practicality and appeal.

Innovative Design for Family Adventures

Citroën’s collaborative efforts with regional teams and engineers have resulted in a vehicle that meets the specific needs of the South African market. Manufactured in India and extensively tested in South Africa, the C3 Aircross SUV is built to withstand warm climates and rough roads. Its distinctive Citroën design, combined with robust SUV attributes, ensures it stands out on the road.

At 4.32m long, the C3 Aircross boasts a sharp, expressive design with 17” alloys, an assertive front face, and Citroën’s Y-shaped lighting signature. With a ground clearance of 200mm, it’s ready to tackle various road conditions. Available in four color options and six dual-tone roof combinations, the C3 Aircross offers personalization to suit every driver’s taste.

Safety and Driving Pleasure

Safety and comfort are at the forefront of the new C3 Aircross SUV. It features tuned suspension for a smooth ride, Citroën-tuned steering for enhanced agility, and a robust underbody structure to handle rough terrain. Standard safety features include front airbags, ABS, EBD, ESP, tyre pressure monitoring, hill-hold assist, a rearview camera, and PDC.

Both the C3 Aircross MAX and MAX7 models are equipped with Citroën’s acclaimed 1.2-litre turbocharged PureTech engine, ensuring impressive performance and efficiency with a combined fuel consumption of just 6.3 l/100km.

Comfort and Versatility

The C3 Aircross SUV is designed with spaciousness and comfort in mind. The five-seat version offers ample kneeroom for rear passengers and a 444-litre boot. The seven-seat variant adds modularity with two additional seats that can be folded or removed individually, providing up to 511 litres of boot space when needed.

Comfortable seating, a powerful air-conditioner, and a unique roof-mounted ventilation module in the seven-seater version ensure all passengers enjoy a pleasant journey, even on hot South African days. The interior features thoughtful storage solutions, including cup holders that double as smartphone holders and USB ports.

The driver-centric cockpit features a seven-inch TFT cluster and a 10-inch touchscreen, among the largest in its class, offering seamless access to infotainment and connected services, including Apple CarPlay™ and Android Auto.

Peace of Mind with Every Drive

Citroën’s commitment to quality and customer satisfaction is reflected in its comprehensive warranty and service plans. The new C3 Aircross SUV comes with a 5-year/100,000 km warranty and a 4-year/60,000 km service plan. Additionally, Citroën owners benefit from the Stellantis WePledge programme, offering mobility guarantees, security support, and quality checks for added peace of mind.

Regional Ambition

The Citroën C3 Aircross SUV is tailored to meet the specific needs of South African customers. As part of Citroën’s global growth strategy, this SUV and the new C3 introduced in 2023 are pivotal in expanding the brand’s presence in markets outside Europe, aiming for 30% of global sales by 2025.

Pricing and Value

• C3 Aircross MAX 1.2T 6AT: R344,900
• C3 Aircross MAX 1.2T 6AT 7-seater: R354,900

Prices include a 5-year/100,000 km warranty, a 4-year/60,000 km service plan, metallic paint, and a dual-tone roof.

The new Citroën C3 Aircross SUV is more than just a practical vehicle; it’s a statement of style, comfort, and versatility, offering an exceptional driving experience for families and young executives alike.

Alongside its new look, the Citroën Ami lineup evolves further, amalgamating the premium Tonic and Pop variants into the dynamic “Peps” edition. Offering a fusion of contrasts, vibrant accents, and clever features, the Peps version elevates everyday driving experiences to new heights. Additionally, addressing the needs of professionals, Citroën introduces the My Cargo Kit—an ingenious accessory that replaces the Cargo variant, providing a practical loading solution without compromising on passenger space.

Night Sepia: A New Dimension of Elegance

Marking its fourth anniversary, the Citroën Ami embraces a fresh identity with the introduction of the Night Sepia exterior color, replacing the original blue hue across the entire range. Crafted with meticulous attention, Night Sepia presents a refined blend of dark brown, exuding an air of sophistication and warmth. This versatile shade harmonizes seamlessly with various color animations and stickers, offering endless customization possibilities to suit individual tastes. Whether exuding elegance or fostering a relaxed ambiance, Night Sepia adds depth and character to the Citroën Ami, redefining urban chic.

Introducing My Ami Peps: Where Style Meets Functionality

In its quest for innovation, Citroën debuts the My Ami Peps variant—an embodiment of style and functionality. Combining the best elements of the Pop and Tonic editions, My Ami Peps radiates dynamism with its expressive design elements and urban ruggedness. From the striking front-end adorned with bold graphic bands to the vibrant wheel covers and geometric motifs inspired by the world of video games, every detail reflects a commitment to unparalleled craftsmanship. Inside, a range of standard features, including smartphone integration and intuitive infotainment, ensures a seamless driving experience, redefining urban exploration with every journey.

My Cargo Kit: Redefining Versatility for Professionals

Addressing the evolving needs of professionals, Citroën introduces the My Cargo Kit—an innovative modular solution designed to enhance versatility without compromising on comfort. Inspired by the working methods of professionals, this after-sale accessory seamlessly transforms the Ami into a practical cargo carrier while preserving the passenger seat for dual-purpose functionality. With its effortless deployment and ample loading space, the My Cargo Kit caters to a myriad of professional requirements, from last-mile deliveries to daily errands, empowering users with unmatched flexibility and convenience.

As the Citroën Ami continues to redefine urban mobility, these enhancements underscore a commitment to innovation, versatility, and individual expression, ushering in a new era of urban exploration and personalization.

Originally launched under the model name “7” due to its tax rating, the car was soon famously dubbed the Traction Avant, highlighting its advanced front-wheel-drive system. This vehicle was a marvel of its time, integrating features like a monocoque structure, hydraulic brakes, and independent suspension on all four wheels—attributes that made it the best in class for safety and comfort during its era.

The Traction Avant’s design was influenced by the aerodynamic principles of the Streamline movement, which not only contributed to its aesthetic appeal but also enhanced its performance. Over its 23-year production span, ending in 1957, the Traction Avant saw various models such as the 7, 11, and 15, each improving on the last in terms of power, comfort, and design.

The model’s role extended beyond the commercial, touching cultural and historical chords across France. It became emblematic of different eras in French history, from being the choice vehicle of resistance fighters during WWII to carrying dignitaries and celebrities alike. With over 760,000 units sold, its legacy is enduring.

Today, the principles of innovation and comfort embodied by the Traction Avant continue to influence Citroën’s designs, evident in their latest models like the ë-C3 electric car and the C5 X grand tourer. These vehicles carry forward the Traction Avant’s legacy of making sophisticated mobility accessible to the masses.

To commemorate this milestone, the French car club La Traction Universelle is hosting a gathering from May 9 to 11 at the Charade circuit in Auvergne, where enthusiasts will celebrate this iconic model’s enduring legacy. The event promises to be a spectacular homage to a car that has, for nearly a century, been a symbol of innovation and elegance on the road.

Thierry Koskas, CEO of Citroën, expressed enthusiasm about introducing this third installment in the company’s strategy to expand its international footprint. Highlighting the unique SUV Coupé’s pioneering design, ample interior space, and unmatched comfort, Koskas emphasized the model’s local development and production as key to attracting a broad customer base and enhancing Citroën’s standing in pivotal markets. Anticipation builds for more details to be shared mid-year.

The Citroën Basalt Vision represents a bold step in the compact SUV Coupé segment, merging various automotive traits to create a model that is at once aspirational, modern, and reassuring. With its high ground clearance, prominent bonnet, and sculpted features, the Basalt Vision projects a presence of power and assurance. The vehicle’s design exudes athleticism and elegance, promising aerodynamic performance and aesthetic appeal.

Named after the durable and tranquil volcanic rock, Basalt, the model embodies the strength and calmness associated with its namesake, promising reliability and a peaceful driving experience. It offers the elevated ease of entry and generous interior space typical of a 5-door sedan, coupled with safety features designed to navigate challenging conditions with confidence.

As the latest addition to Citroën’s lineup, following the C3 and C3 Aircross, the Basalt Vision forms part of the C-Cubed programme aimed at propelling the brand’s growth in India and South America. This initiative reflects Citroën’s dedication to developing a unique and appealing product range based on a Smart Car platform that caters specifically to the needs of these markets, showcasing the adaptability and potential of this platform. Beyond the vehicles themselves, Citroën aspires to enhance the ownership experience with services designed to simplify and enrich customer lives.