PRETORIA, SOUTH AFRICA, 22 April 2025 – As Earth Day 2025 dawns with rainfall drenching many parts of the country, it’s a timely reminder that even in times of abundance, South Africa’s water crisis remains dire. Despite the deluge, the nation receives less than half the global average rainfall annually—an alarming statistic exacerbated by climate change, ageing infrastructure, and rising demand.

Against this backdrop, Ford Motor Company of Southern Africa (Manufacturing) (Pty) Limited continues to lead by example, implementing bold sustainability strategies at its Silverton Manufacturing Plant in Pretoria. From cutting-edge water recycling systems to a sprawling solar energy project and zero-landfill waste goals, Ford South Africa is reimagining what it means to be a responsible manufacturer in a resource-scarce country.

Closing the Loop on Water Waste

“In a water-stressed nation, the importance of conservation cannot be overstated,” says Rhys Davies, Operations Director at Ford South Africa. “Our latest water initiative sees nearly 15 million litres of effluent water recycled annually in a closed-loop system that feeds directly into the Paint Shop.”

This initiative means that water used in the plant’s Paint Shop is now recirculated with zero wastage, significantly reducing the plant’s reliance on municipal water supplies. Plans are already underway to replicate this closed-loop, zero-waste water system in other areas of the facility—a crucial step forward in long-term water security.

Solar Power: Driving Toward Energy Independence

In tandem with water conservation, Ford South Africa is also making impressive strides in renewable energy. A massive solar carport array—comprising more than 30,000 solar panels—now generates 13.4 megawatts of electricity. This clean energy source is capable of powering the entire Silverton plant during daytime operations.

“This is an important milestone in our journey towards off-grid energy independence,” Davies adds. “We are actively investigating battery storage solutions and additional renewable energy sources to ensure continuous operation, even when solar energy isn’t available.”

Waste Not, Want Not: On Track for Zero Landfill

Equally ambitious are the company’s waste reduction efforts. A newly constructed onsite scrapyard has significantly boosted the volume of paper, plastic, and cardboard that can be sorted and recycled. This move aligns with Ford’s global objective to eliminate waste to landfill across all its operations.

The plant is also exploring innovative alternatives to transform waste into valuable by-products—creating both environmental and economic opportunities. Internally, employees are empowered to play a part, with recycling bins strategically placed throughout the facility to encourage responsible disposal habits.

The Future of Paint is Greener

The Silverton Paint Shop itself is undergoing a major upgrade, incorporating state-of-the-art technologies that will not only elevate paint application quality and durability but also reduce the facility’s dependency on gas and electricity. These changes underscore the company’s dual focus on product excellence and environmental stewardship.

As South Africa wrestles with the realities of water insecurity, energy constraints, and waste management, Ford South Africa’s Silverton Plant stands as a shining example of what’s possible when innovation meets intention.

“We believe that sustainable manufacturing is not just an environmental imperative—it’s a business one too,” concludes Davies. “Each step we take today is an investment in a cleaner, more resilient tomorrow—for our operations, our communities, and the planet.”

A Star is Born

Few cars can claim to have made such an immediate impact on the world stage as the Mustang. Just two days before its official unveiling, a young teacher named Gail Wise unknowingly made history by becoming the first Mustang owner – a skylight blue convertible that would soon become a global phenomenon. Her story mirrors that of the Mustang itself: bold, unexpected, and unforgettable.

The Mustang’s arrival heralded the birth of the ‘Pony car’ segment – a new era of compact, performance-focused vehicles that blended style, accessibility and everyday usability. More than a car, it was a statement. In its first year, Ford sold over 418,000 units. Within two years, it had crossed the one-million milestone. And by 2018, over 10 million Mustangs had galloped off showroom floors across the globe.

Mustang in South Africa: A Decade of Local Legacy

South African fans have long admired the Mustang from afar, but it wasn’t until 2015 that the sixth-generation model marked the pony car’s official entry into the local market. Thanks to global right-hand drive production, South Africans finally had the chance to own a piece of the legend. Limited editions such as the Bullitt, Mach 1 and California Special only fuelled the demand – and the passion.

To date, over 4,200 Mustangs have been sold in South Africa, and the momentum continues with the arrival of the seventh-generation Mustang GT and the adrenaline-fuelled Dark Horse variant. The latest Mustang GT boasts a fourth-generation 5.0-litre Coyote V8, delivering not only raw power but a suite of technological enhancements that have earned it a place as a finalist in the 2025 South African Car of the Year competition.

The Mustang Dark Horse, meanwhile, represents the boldest expression of performance yet. With a specially tuned 5.0-litre V8 and track-honed dynamics, it’s a sinister, high-performance offering designed to stir the soul whether on tarmac or circuit.

Mustang GTD: The Fastest of the Breed

At the pinnacle of Mustang performance stands the 2025 Mustang GTD – a street-legal supercar engineered to take on the world’s most formidable performance marques. With more than 800 horsepower under the hood and race-derived engineering from Ford’s partnership with Multimatic, the GTD is a triumph of ambition and innovation.

Its crowning achievement? A blistering lap of Germany’s Nürburgring Nordschleife in 6:57.685 – making it the first-ever American-brand production car to dip below the seven-minute mark. That performance ranks it as the fifth-fastest stock production car to ever lap the Green Hell, proving that Mustang’s roar now resonates on circuits once dominated exclusively by European giants.

Silver Screen Icon

Beyond the track, Mustang’s influence is deeply woven into the fabric of pop culture. It made its film debut mere months after its real-world launch, notably appearing in Goldfinger and Grand Prix. But it was Steve McQueen’s green 1967 Mustang Fastback in Bullitt that elevated the pony car to cinematic legend.

More recently, Eleanor – the 1967 Shelby Mustang GT500 featured in Gone in 60 Seconds – sparked a worldwide craze for custom builds, solidifying the Mustang’s reputation as both a movie star and a collector’s dream.

A New Chapter in Motorsport

From Hollywood to Daytona, the Mustang’s racing legacy is just as storied. In 2024, the Mustang GT3 made an explosive debut on the international stage, clinching a win at the Rolex 24 at Daytona. The same year, it earned a podium finish at the 24 Hours of Le Mans – a remarkable achievement in one of motorsport’s most demanding events.

Ford’s factory-backed GT3 programme is proof that the Mustang’s performance pedigree is not confined to nostalgia – it is actively shaping the future of endurance racing, with advanced engineering and global ambition.

More Than a Car, a Cultural Force

Six decades after its debut, the Mustang is still a symbol of freedom, performance and individuality. It has evolved, but never strayed from its roots. It continues to inspire loyalty, performance innovations, and dreams of the open road.

As fans around the world gather to mark World Mustang Day 2025, from car club cruises to social media tributes, one thing is clear: Mustang isn’t just a model. It’s a movement. One that shows no signs of slowing down.

In partnership with the READ Educational Trust, Ford South Africa is embarking on a new three-year cycle to uplift literacy levels in eight schools across the Eastern Cape. This builds upon the successful completion of its previous three-year commitment to six schools near its Silverton Manufacturing Plant in Pretoria, demonstrating the company’s sustained investment in education as a catalyst for social and economic change.

Driving Change Through Literacy

Ford South Africa’s latest commitment will benefit four schools in Nelson Mandela Bay and another four in the Sarah Baartman district. These schools will receive not only books and portable classroom libraries but also crucial teacher training to ensure sustainable improvements in literacy. This initiative follows a prior three-year cycle in Nelson Mandela Bay, which supported eight schools in Gqeberha and Kariega, leaving a lasting impact on both learners and educators.

Speaking at the launch of the Eastern Cape programme, Esther Buthelezi, Director of Government Affairs and Transformation at Ford South Africa, underscored the significance of this initiative. “Walking into the schools and seeing the excitement on the faces of both learners and teachers reinforces why this initiative matters. This is where transformation begins – with a book in a child’s hands and a teacher empowered with the right tools and training. We are not just delivering resources today; we are laying the foundation for long-term change, ensuring that every child has the opportunity to learn, grow, and succeed.”

Building a Legacy of Learning

The Eastern Cape holds a special place in Ford South Africa’s history, as the home of the Struandale Engine Plant in Gqeberha and the birthplace of the company’s journey in South Africa in 1923. Over the past century, Ford has been deeply embedded in the region’s industrial and economic landscape, creating jobs, driving innovation, and investing in community development. The company’s commitment to education aligns with its broader mission of fostering future leaders, engineers, and business visionaries who will shape South Africa’s economic trajectory.

Encouragingly, the Eastern Cape’s matric pass rate has shown steady improvement, reflecting the resilience and dedication of learners and educators. However, early literacy remains a fundamental building block for long-term academic success. Ford’s investment in Rally to Read underscores its belief that education is the key to unlocking opportunities and breaking the cycle of poverty.

A Commitment to Pretoria’s Future

In addition to its work in the Eastern Cape, Ford has successfully concluded its three-year Rally to Read programme in Pretoria, benefiting six schools in Mamelodi, Nellmapius, and Eersterus. These communities are closely linked to Ford’s Silverton Manufacturing Plant, which produces the globally acclaimed Ford Ranger and provides employment to thousands of South Africans. By equipping young learners with essential literacy skills, Ford is not only fostering a culture of reading but also laying the groundwork for future careers in the automotive industry.

“By investing in education today, we are investing in the future workforce. Many of these young learners could one day be part of the Ford ecosystem – whether as engineers, technicians, or business leaders shaping the automotive industry,” Buthelezi added.

Transforming Lives, One Book at a Time

For the children in under-resourced schools, Rally to Read represents more than just an educational programme—it is a gateway to new possibilities. Research has shown that children in rural areas who typically have a reading age of seven by the time they reach 14 see significant improvement through targeted interventions. By placing books in their hands and providing teachers with essential training, Ford is empowering the next generation with the skills they need to thrive.

As former United Nations Secretary-General Kofi Annan once said, “Literacy is a bridge from misery to hope.” Through sustained investment and meaningful partnerships, Ford South Africa is helping to build that bridge—one learner, one school, and one book at a time.

Achieving this certification underscores the company’s holistic approach to employee development and well-being, which remain core pillars of its success. The recognition also reflects the dedication and collaborative spirit of Ford’s workforce, whose commitment fuels the company’s long-term sustainability and leadership in the industry.

A Legacy of Investment and Growth

Ford South Africa has a rich history in the country, spanning over a century of continuous investment in its people and operations. Today, the company employs over 5,200 people across its Silverton Manufacturing Plant in Pretoria and the Struandale Engine Plant in Gqeberha. Additionally, it supports approximately 60,000 jobs across its value chain, making a significant contribution to South Africa’s economic growth.

Since assembling the Model T in 1924, Ford South Africa has established itself as a major manufacturing force. The locally built Ranger, which has been exported to over 100 markets since 2011, is a key driver of this success. With an annual production capacity of up to 200,000 vehicles, Ford continues to strengthen its role in the global automotive landscape. In 2021, the company announced a major investment to modernise the Silverton operations, followed by a further investment in 2023 to produce the first-ever Ranger Plug-in Hybrid Electric Vehicle (PHEV) for global export.

A People-First Approach to Success

At the heart of Ford South Africa’s success is its unwavering commitment to its employees. The company places a strong emphasis on fostering innovation, teamwork, and professional growth. Through local and international experiential training, Ford invests in enhancing workplace culture, ensuring that every employee feels valued, supported, and empowered to succeed.

“This award is a testament to the hard work and dedication of our employees who embody the Ford Behaviours of Excellence, Focus, and Collaboration,” said Neale Hill, president, Ford Motor Company, Africa. “As we celebrate this recognition, we remain focused on pushing boundaries and setting new benchmarks for employee development and satisfaction.”

Empowering Employees Through Well-being and Inclusion

Ford South Africa goes beyond conventional employee development, actively promoting well-being, inclusivity, and community engagement. Employee Resource Groups (ERGs) play a crucial role in fostering a sense of belonging, bringing together employees with shared interests in music, sport, and advocacy. These groups, which include the Ford Choir, Pride, Women of Ford, running clubs, and soccer clubs, strengthen connections and promote inclusivity, ensuring that Ford is not just a place to work but a place to belong.

“We are honoured to be recognised as a Top Employer once again,” said Lynn Damons, HR director, Ford South Africa. “This certification motivates us to continuously raise the bar, prioritising the growth and well-being of our employees while upholding the high standards that make Ford an employer of choice.”

Ford also champions health and wellness initiatives, including the annual Ranger Dash, a 5km Fun Run/Walk aimed at raising awareness for breast and prostate cancer. The event brings together employees from different teams, reinforcing the importance of early detection and proactive health advocacy.

Giving Back to Communities

Ford South Africa’s commitment to employee well-being extends into corporate social responsibility. Employees are encouraged to participate in volunteerism, with each individual receiving 16 hours annually for charitable work. Every September, Ford Philanthropy mobilises employees globally to support humanitarian efforts during Global Caring Month, addressing critical issues such as food insecurity, healthcare, and education gaps.

Recognising the invaluable contributions of its long-serving employees, Ford has introduced a special tree-planting initiative to honour retirees. This initiative symbolises their lasting impact on the company while reinforcing Ford South Africa’s commitment to sustainability.

Future-Ready Workforce

Looking ahead, Ford South Africa is implementing advanced training and mentorship programmes designed to empower employees and cultivate leadership potential at all levels. These initiatives form part of Ford’s broader vision to future-proof its workforce and foster a culture of continuous learning and professional development.

Ford South Africa’s recognition as a Top Employer for 2025 is more than just an accolade; it is a reflection of its enduring commitment to its employees, its industry, and the communities it serves. As the company continues to invest in its people and operations, it remains dedicated to driving excellence, innovation, and sustainable growth in South Africa and beyond.

The introduction of the Active model is a strategic move to offer a budget-friendly option without compromising on the core strengths that define the Tourneo Custom. While the Trend model, which launched last year, has seen significant success, Ford has recognized an opportunity to provide a model that offers even better value, catering to customers who require the space and flexibility the Tourneo Custom is known for but at a more affordable cost.

A Blend of Practicality and Comfort

The Tourneo Custom Active retains the long-wheelbase configuration and offers eight seats with a flexible track-mounted seating system that can be adjusted to accommodate both passengers and cargo. Whether you need a versatile people-mover or a spacious workhorse, the Active provides the same practicality and comfort as its higher-spec counterpart, the Trend.

The second and third rows of seating can be independently moved along tracks set into the cabin floor, allowing for a customisable layout. The seats can also be rotated for a six-person conference-style seating arrangement or removed altogether to unlock a massive 6.8m³ of cargo space. This level of flexibility, combined with the flat front floor and integrated side steps, ensures easy cross-cab access, making the Tourneo Custom Active ideal for both commercial and family applications.

While the Active model has been positioned as a more affordable option, Ford has ensured that no corners were cut when it comes to the safety and technology that are integral to the Tourneo Custom’s appeal.

Thoughtful Simplifications for Better Value

Ford has streamlined certain features to ensure the Active remains cost-effective without compromising essential comfort or safety features. Notably, the dual-zone climate control system has been replaced by a more straightforward automatic climate control system. Similarly, heated front seats, armrests, and a wireless charger are no longer part of the standard specification. However, these changes do not detract from the overall quality and comfort that Tourneo Custom customers expect.

One notable exterior difference is the deletion of privacy glass, replaced with a light tint for the side and rear windows. Inside, the dual sliding side doors now feature pull-up blinds to offer a level of privacy for passengers without adding significant costs.

Uncompromising Safety and Advanced Tech

The Active model continues to prioritize safety and connectivity, offering a comprehensive suite of standard features. These include LED headlights, Electronic Stability Programme with Traction Control, ABS brakes, Hill Launch Assist, and a Driver Assistance Pack that encompasses Intelligent Speed Assistance, Cruise Control, Collision Mitigation, and Lane Keeping Aid. Additionally, the standard safety features extend to front, side, and curtain airbags, as well as ISOFIX points across the second and third-row seats.

The cabin technology remains high-tech, with a 12-inch instrument cluster paired with an 8-inch configurable digital display. A 13-inch central touchscreen incorporating Ford’s SYNC 4 system comes standard, offering seamless integration with both Android Auto and Apple CarPlay via wireless connectivity. USB charging points are also available for all passengers, ensuring that both front and rear occupants stay connected on the go.

Performance and Efficiency

Under the hood, the Active is powered by the same refined 2.0-litre Single Turbo EcoBlue diesel engine that powers the Trend variant. This engine delivers 100 kW of power and 360 Nm of torque, and is paired with an 8-speed automatic transmission to ensure smooth, responsive driving. The engine also benefits from the addition of AdBlue technology, which helps reduce harmful nitrogen oxide emissions.

The Active is equipped with four selectable drive modes—Normal, Eco, Slippery, and Tow/Haul—allowing drivers to tailor the vehicle’s performance to their specific needs. With a towing capacity of up to 2,500 kg for a braked trailer, the Tourneo Custom Active proves itself as a highly capable option for both personal and commercial use.

Pricing and Warranty

The Tourneo Custom Active offers exceptional value, with a starting price of R1,050,000 (inclusive of VAT). This positions it as a highly competitive option compared to the Trend variant, which is priced at R1,076,000. Ford’s commitment to quality and customer satisfaction is evident in the comprehensive service and warranty package, which includes a 6-year/90,000 km Ford Optional Service Plan, a 4-year/120,000 km warranty, 4-year/unlimited distance Roadside Assistance, and a 5-year/unlimited distance corrosion warranty. Additional options to extend service plans and warranties are also available.

The introduction of the Active variant enhances the versatility of the Ford Tourneo Custom range, making it an even more compelling choice for those who value space, comfort, and practicality at a more accessible price. With its flexible interior, robust safety features, and efficient performance, the Tourneo Custom Active offers an excellent blend of value and functionality for both private and fleet customers in South Africa.

For more information, visit your nearest Ford dealership or Ford’s official website.

As the medium commercial vehicle (MCV) segment grows, the Transit Van 350 LWB enters as a powerful contender, providing a substantial cargo capacity, cutting-edge technology, and a focus on safety and efficiency, all essential for businesses requiring reliable and adaptable transportation solutions.

A Van Built for Business

“The Ford Transit has long been a trusted companion for businesses across Europe, and with the introduction of the Transit Van 350 LWB, we’re expanding its capabilities to meet the specific needs of our South African customers,” says Sunil Sewmohan, Product Marketing Director at Ford South Africa. “This new vehicle is crafted to handle a broad spectrum of applications, from delivery services to mobile laboratories and field operations, making it the ideal partner for diverse industries.”

Designed with extensive conversion possibilities, the Transit Van 350 LWB can be easily customized for a wide array of professional uses, from ambulances to mobile workshops. Its robust frame and adaptable features ensure that business owners can tailor it to their specific needs, enhancing productivity and operational efficiency.

Unmatched Practicality and Payload Capacity

For businesses in need of a reliable and spacious delivery vehicle, the Transit Van 350 LWB is an excellent choice. With a total load volume of 13m³, it boasts the capacity to carry up to four Euro pallets, ensuring businesses can transport bulky goods or equipment without compromise.

The van’s load compartment offers a maximum floor length of 3,200mm, ideal for large cargo. Its practical features include twin rear barn doors that open to 180 degrees, providing easy access to the load area. Additionally, a kerbside load door ensures seamless loading and unloading in tight spaces. For businesses requiring enhanced functionality, Ford offers the Delivery Assist Package, which includes side loading doors, a close assist function, and keyless entry for added convenience.

With a payload capacity of up to 1,325kg, this vehicle can carry substantial loads, making it perfect for heavy-duty tasks. It also features 10 strategically placed tie-down hooks to secure parcels, along with built-in load space lighting that ensures safe operation, even in low-light conditions.

For towing requirements, the Transit Van 350 LWB offers a 2,800kg towing capacity for a braked trailer, making it an ideal choice for businesses that need to tow additional equipment or vehicles. Its gross vehicle mass (GVM) is rated at 3,500kg, with a gross combined mass (GCM) of 6,000kg, allowing it to handle even the most demanding tasks.

Engineered for Efficiency and Performance

The Transit Van 350 LWB is powered by Ford’s advanced 2.0-litre Single Turbo EcoBlue diesel engine, delivering 121kW of power and 390Nm of torque. This engine is designed for both performance and fuel efficiency, incorporating AdBlue technology to reduce nitrogen oxide emissions and improve the vehicle’s environmental impact. It also comes with a 20-litre AdBlue tank for extended driving range.

The vehicle’s eight-speed automatic transmission, paired with a rotary shifter, offers smooth, responsive driving, while the four selectable Drive Modes—Normal, Eco, Tow/Haul, and Slippery—allow drivers to adjust performance to suit various driving conditions and operational needs.

To enhance fuel efficiency further, the Auto Stop/Start system is included as standard. This feature automatically shuts off the engine when the vehicle is stationary, reducing fuel consumption and emissions, and restarts the engine once the brake pedal is released.

High-Tech Features for Modern Businesses

The Transit Van 350 LWB is equipped with a suite of digital features designed to make day-to-day operations smoother and more efficient. The 8-inch configurable digital instrument cluster and 12-inch multifunction touchscreen display offer intuitive access to Ford’s SYNC®4 infotainment system, which supports wireless Apple CarPlay and Android Auto, enabling seamless connectivity with smartphones.

Additionally, the FordPass app provides advanced connectivity features via a 5G modem, allowing users to remotely start the vehicle, schedule starts, perform vehicle health checks, and even locate the vehicle—all from a smartphone.

Innovative safety features come standard, including Electronic Stability Programme (ESP) with Traction Control, Hill Launch Assist, Rollover Mitigation, and more. Customers can also opt for the Driver Assistance Package, which includes Collision Mitigation, Adaptive Speed Control, Blind Spot Information System, and a 360-degree camera for enhanced safety when manoeuvring the vehicle.

Comprehensive Warranty and Service Plans

Ford ensures that businesses are well-supported with the Transit Van 350 LWB through a comprehensive 6-year/90,000km Ford Optional Service Plan, along with a 4-year/120,000km warranty, 4-year/unlimited distance Roadside Assistance, and a 5-year/unlimited distance corrosion warranty. The vehicle’s service interval is set at 15,000km or annually, whichever comes first.

Customers can also opt for extended warranties and service plans, with upgrades available for up to 8 years or 165,000km, ensuring peace of mind for long-term ownership.

Pricing and Value

The Transit Van 350 LWB is available at a recommended retail price of R1,000,000, including VAT. This price reflects the vehicle’s high value, offering businesses a versatile, reliable, and cost-effective solution for commercial transportation needs.

The Ford Transit Van 350 LWB is more than just a delivery vehicle—it’s a reliable business partner designed to adapt to the diverse needs of South African fleet and business owners. With its impressive payload capacity, advanced technologies, and robust safety features, the Transit Van 350 LWB is set to redefine what businesses can expect from their commercial vehicle.

For businesses looking for a vehicle that combines power, performance, and practicality, the Transit Van 350 LWB stands as the new benchmark for medium commercial vehicles in South Africa.

The annual awards recognise top-performing dealerships across key operational areas, including sales, aftersales, Ford Credit, Ford Protect, profitability, and dealer standards. These accolades underscore the pivotal role that Ford’s extensive network of 119 dealers and distributors across Southern Africa plays in ensuring world-class service and continued brand success.

Recognising Excellence in a Challenging Market

Ford Motor Company Africa President, Neale Hill, commended the dealer network for its unwavering commitment to excellence, particularly in the face of economic challenges.

“Tonight, we celebrate more than just individual achievements – we honour the collective strength of our network and the power of partnership that drives us forward. In the face of market turbulence, you did not just weather the storm; you adapted, excelled, and continued to put our customers at the centre of everything you do,” said Hill.

A Historic First: The Ford Contribution Award

The 2024 event also marked the introduction of the Ford Contribution Award, a prestigious honour celebrating individuals whose leadership, vision, and passion have significantly influenced Ford’s success in South Africa. The inaugural recipient was Jebb McIntosh, CEO of CMH Group, whose career has profoundly shaped the South African automotive industry.

Since co-founding Combined Motor Holdings (CMH) in 1976, McIntosh has played a vital role in Ford’s growth within the region, fostering trust in the brand, mentoring industry leaders, and driving innovation.

“Jebb McIntosh is more than a businessman; he is a mentor and a legend in every sense of the word. His impact cannot simply be measured in numbers but in the trust he has built, the relationships he has nurtured, and the generations of leaders he has inspired. It is an honour to present him with the first-ever Ford Contribution Award, a recognition of his extraordinary career and the lasting mark he has left on this industry,” Hill remarked.

Top Performers of 2024

The highlight of the evening was the announcement of the National Dealer of the Year and National Dealer Group of the Year awards, recognising the very best among Ford’s dealer network.

National Dealer of the Year 2024

• Overall Winner: Rola Ford Robertson
  For the second consecutive year, Rola Ford Robertson claimed the prestigious National Dealer of the Year title, a testament to the leadership of Dealer Principal Karen Moller and her team’s unwavering commitment to excellence.

National Dealer Group of the Year 2024

• Overall Winner: Human Auto Group
  The Human Auto Group was recognised for its outstanding performance and dedication to customer service. The moment was particularly poignant as it came shortly after the passing of Jacques Strydom, the esteemed owner of Human Auto Group. Franchise Executive Pine Pienaar accepted the award in his honour, highlighting Strydom’s lasting impact on the business and the broader Ford family.

Dealer of the Year 2024 Winners by Category

• Category A: Human Auto Bloemfontein
• Category B: Westvaal Numbi Ford White River
• Category C: Human Auto Welkom
• Category D: B and R Motors Delareyville
• Category E: Rola Ford Robertson

Looking Ahead: A Future Built on Partnership and Innovation

The 2024 Ford Recognition Awards not only celebrated past achievements but also set the stage for future success. As Ford South Africa continues to invest in its dealer network, the brand remains committed to fostering strong partnerships, driving customer satisfaction, and innovating for a dynamic future.

With a foundation built on trust, leadership, and service excellence, Ford’s dealer network will continue to shape the automotive landscape in Southern Africa, reinforcing its Blueprint for Success for years to come.

A Legacy of Innovation and Quality

The Ford Ranger’s journey in South Africa spans three generations, each marked by continuous innovation and advancement. As a cornerstone of Ford’s local lineup, the Ranger’s success is a testament to both its engineering prowess and the trust it has built with local consumers. In 2024, the Ranger became the top-selling double-cab in South Africa, with an impressive 20,078 units sold, further solidifying its position as the preferred choice for South African drivers.

Since its inception, the Ranger has continually evolved, winning numerous accolades and becoming integral to businesses, communities, and families across South Africa. Its ability to meet the diverse needs of individuals and industries alike has made it a symbol of dependability. Notably, between 2000 and early 2024, over one million Rangers have rolled off the Silverton production line, destined for both the domestic market and global exports. This impressive milestone translates to a Ranger being produced every two minutes, underscoring the scale and efficiency of the operation.

The Six-Step Process: Ensuring Uncompromising Quality

Ford’s commitment to quality is evident in every aspect of the Ranger’s production process. Each Ranger that leaves the Silverton Plant must undergo a rigorous six-step process on the Customer Acceptance Line (CAL) before it is shipped to markets across the globe. This meticulous process ensures that every vehicle meets Ford’s exacting standards, combining state-of-the-art technology with human expertise.

Suresh Babu, Plant Manager at Silverton Vehicle Operations, highlights the importance of this process: “The trained eyes and precise hands of Ford’s Customer Acceptance Line inspectors are essential in ensuring every Ranger meets the highest standards. Their meticulous attention to detail and unwavering commitment to quality provide the final seal of approval before the vehicle reaches its new owner.”

The six-step process includes:

1. Dark Room
   In this unique inspection, inspectors check head and tail lamps, the instrument cluster, SYNCÒ screen, and interior lighting for brightness and alignment in a completely dark environment.
2. Hands-On Inspection
   Every surface of the Ranger is carefully inspected. Inspectors run their hands across every panel, checking for imperfections and ensuring precise alignment. Buttons, switches, and controls are thoroughly tested.
3. Systems Check
   Comprehensive diagnostic tests ensure that all electrical components are functioning correctly, from lights to sensors.
4. AI Eyes
   Ford’s Mobile Artificial Intelligence Vision System (MAIVS) uses advanced algorithms to detect any flaws on the vehicle’s exterior. This AI-powered system scans for imperfections such as crooked or missing badges, ensuring that every detail is flawless.
5. Rainstorm Simulation
   The Leak Test simulates a torrential downpour, subjecting the Ranger to high-pressure water jets from every angle. Every seal, light, and door is inspected for water tightness. In line with Ford’s sustainability practices, the water used in the test is collected, treated, and reused for future tests.
6. Squeak-and-Rattle Track
   A visit to the Silverton Assembly Plant is not complete without witnessing the Ranger undergo testing on the Squeak-and-Rattle Track. This 320-metre course features surfaces like uneven cobblestones and angled irons, designed to simulate real-world driving conditions. The test ensures there are no unwanted noises, while the suspension and steering are put through their paces to confirm optimal performance.

A Bakkie that Sets the Standard

The Ford Ranger’s success story is not just about meeting the industry’s expectations but setting new benchmarks for quality, comfort, capability, and durability. Its legacy is reinforced by an array of accolades, including the coveted 2023 South African Car of the Year title – a first for any bakkie. This milestone, alongside the many awards the Ranger has received since its launch, highlights the vehicle’s exceptional qualities and its lasting impact on the automotive landscape.

From CAR Magazine’s Best Double Cab Bakkie every year since 2011 to winning the CAR Bakkie Shootout in 2021, the Ranger continues to earn recognition across various platforms. It has also claimed top honors in The Star Readers’ Choice Awards and remains a consistent finalist in the Cars.co.za Consumer Awards, reaffirming its place as one of South Africa’s most trusted and celebrated vehicles.

The Ford Ranger is more than just a vehicle – it’s a symbol of South Africa’s automotive prowess and a testament to Ford’s unwavering commitment to excellence. With its reputation firmly entrenched, the Ranger continues to lead the way, redefining the bakkie segment and exceeding expectations at every turn.

Expanding Reach with Over 90 Dealerships Nationwide

Ford Approved has seen remarkable growth since its inception, now extending its reach through more than 90 dealerships across South Africa. This national expansion ensures that Ford’s high-quality pre-owned vehicles are readily available to customers, no matter where they are located. As of February 2025, over 2,500 pre-owned vehicles are listed on the platform, with a diverse range of models to choose from.

The Ford Approved website has undergone a significant overhaul, offering users an intuitive and seamless experience. The redesigned site offers faster load times, improved navigation, and enhanced functionality, including advanced filters for easier search and comparison. Customers can now refine their vehicle search by parameters such as colour, saving time and simplifying the decision-making process. In addition to these user-friendly features, the site offers flexible options for arranging test drives, securing extended service plans, and exploring trade-in possibilities—all from the comfort of home.

Optimised Digital Experience for a Convenient Purchase Process

At the heart of Ford Approved’s expansion is an enhanced online platform, www.fordapproved.co.za, designed to provide a smooth, digital-first experience. Through the upgraded website, customers can easily browse, evaluate, and purchase pre-owned vehicles—all while benefiting from Ford’s comprehensive suite of services. Test drives can be conveniently scheduled at the customer’s preferred time, ensuring that each buyer’s journey is tailored to their needs.

Trade-ins are also a key aspect of the Ford Approved experience. Ford dealerships offer free evaluations for trade-in vehicles, with the entire process beginning online. Customers can start the trade-in journey remotely, with the final vehicle inspection taking place at a Ford Approved dealer of their choice. These enhancements aim to streamline the car-buying process, ensuring that it is as efficient and transparent as possible.

Quality You Can Trust: The Ford Approved 160-Point Quality Check

When purchasing a pre-owned vehicle, quality and peace of mind are paramount. Ford Approved is committed to offering only the highest standard of used vehicles, backed by a comprehensive 160-point quality check. Each pre-owned Ford vehicle undergoes this rigorous inspection, which is conducted by Ford’s trained technicians to ensure it meets the brand’s stringent standards. This thorough check covers all critical aspects of the vehicle, including the body panels, suspension, brakes, transmission, steering, lights, and vital safety features such as airbags and seatbelts.

Ford Approved’s 160-point inspection process goes above and beyond, with additional checks on advanced systems like Ford SYNC, active safety features, and reverse cameras. This holistic approach not only assures the vehicle’s mechanical and safety integrity but also highlights Ford’s dedication to offering customers a reliable and enjoyable driving experience.

The Power of Ford’s Legacy in the Pre-Owned Market

“Reduced interest rates and a growing demand for low-mileage, high-quality vehicles have created an optimistic outlook for the pre-owned vehicle segment,” says Eben Swart, Ford Approved Manager. This optimism, he notes, is evident in the strong performance of models such as the Ford Ranger, which continues to dominate the pre-owned market. According to a report by Autotrader, over 18,000 pre-owned Fords were sold between January and June 2024, with the Ranger leading the way with 9,669 units sold during the same period. The vehicle’s strong demand is a testament to the trust consumers place in Ford’s locally manufactured vehicles.

“The Ford Ranger is an enduring success story in the pre-owned market, but we believe that the Territory, with its exceptional value offering, will also see impressive momentum,” Swart adds.

Ford’s commitment to quality, customer service, and continuous innovation is evident in every aspect of the Ford Approved platform. From the moment a customer browses the website to the point of purchasing their pre-owned vehicle, Ford ensures a seamless experience that mirrors the premium service customers would expect when buying a new vehicle.

Ford’s Promise of Quality and Assurance

Ford Approved vehicles come with an array of added benefits, providing customers with peace of mind. These include:

• The balance of service or maintenance plan
• 12 months of roadside assistance
• Maximum vehicle age of 5 years and 120,000 km
• The industry-leading 160-point quality check

This commitment to quality and transparency has positioned Ford Approved as a leader in South Africa’s pre-owned vehicle market, offering customers a reliable and hassle-free purchasing experience. With a focus on exceptional service, stringent quality standards, and an ever-growing dealership network, Ford Approved continues to set the standard for what it means to purchase a pre-owned vehicle in South Africa.

In an ever-evolving automotive market, Ford South Africa’s dedication to excellence ensures that Ford Approved remains a trusted name, delivering value, quality, and peace of mind to its growing customer base. Whether you’re in the market for a pre-owned Ranger, Territory, or any other Ford model, Ford Approved guarantees that you’re buying with confidence.

A Legacy of Literacy Support

Ford’s involvement with Rally to Read spans over 25 years, making it one of the longest-standing corporate partnerships in education development in South Africa. This initiative highlights Ford’s dedication to enhancing literacy and educational outcomes for learners, particularly in communities where resources are scarce.

“Rally to Read is a reminder of how powerful education can be. Studies by READ show how this initiative is narrowing the reading gap for children in disadvantaged areas and improving their chances for a better future,” said Esther Buthelezi, Government Affairs and Transformation Director at Ford South Africa. “It’s not just about bringing books and resources to schools. It’s about instilling hope in children, their families, and communities, showing them that a brighter future is possible and that we all have a role to play in making it happen.”

Impacting Schools and Communities

The Rally to Read programme has significantly shaped the educational landscape in South Africa by delivering much-needed reading materials, teacher training in language methodologies and digital literacy, and fostering parental engagement in their children’s learning. These efforts are implemented in collaboration with the Department of Basic Education, the School Management Team (SMT), and the School Governing Body (SGB), ensuring sustained teacher development and support.

The six schools benefiting from this initiative include:

• Mamelodi: Zamintuthuko Primary School, Boikgantso Primary School
• Nellmapius: Nellmapius Ext 6, Vukauzenzele Primary School
• Eersterust: Nantes Primary School, PS Fourie Primary School

Each year of the three-year programme builds on the previous one, enhancing literacy levels among learners while equipping teachers with the skills and resources needed to foster a culture of reading. “It is truly heart-warming to see the positive impact that this project has on the children each year that we return to the schools,” Buthelezi added. “The improved literacy levels and the love of reading are evident in the learners, while teachers are better equipped with the skills and tools to provide effective education through each learning phase.”

Delivering Knowledge with Ford’s Iconic Ranger

A convoy of Ford vehicles, including the proudly South African-built Ranger bakkies, played a crucial role in delivering essential educational resources. Employees from Ford South Africa, along with members of the media, participated in distributing books, learning materials, and digital literacy tools such as smart projectors, ensuring that these schools have access to up-to-date teaching methods and interactive learning experiences.

These resources help build essential 21st-century skills and prepare learners for an increasingly digital world. The expansion of the programme into digital literacy reflects a broader commitment to modernising education and equipping both students and educators with critical skills.

A Brighter Future Through Education

Ford’s continued support for Rally to Read highlights the company’s broader mission of fostering sustainable community development through education. “This is more than merely a corporate initiative for Ford. It’s a reflection of our deep commitment to supporting education and empowering communities,” Buthelezi stated.

Over the past quarter-century, Ford’s contribution to Rally to Read has helped thousands of learners develop essential literacy skills, paving the way for a brighter future. The programme’s impact extends beyond the classroom, fostering a culture of learning and personal growth that benefits entire communities.

As Ford completes this three-year cycle in Pretoria, the company reaffirms its long-standing dedication to educational development, ensuring that more learners have the tools they need to succeed—one book, one lesson, and one bright future at a time.

Ford Performance will spearhead the programme, bringing its rich heritage and cutting-edge technology to one of the most demanding racing series in the world. With the Hypercar class booming, the Blue Oval is ready to take on the best in the business, with the 24 Hours of Le Mans standing as the ultimate proving ground.

Racing to Win: A Return to Le Mans Glory
Bill Ford, Executive Chair of Ford Motor Company, expressed his enthusiasm for the brand’s renewed commitment to endurance racing:
“We are entering a new era for performance and racing at Ford. You can see it from what we’re doing on-road and off-road. When we race, we race to win. And there is no track or race that means more to our history than Le Mans. It is where we took on Ferrari and won in the 1960s. It is where we returned 50 years later and shocked the world and beat Ferrari again. I am thrilled that we’re going back to Le Mans and competing at the highest level of endurance racing. We are ready to once again challenge the world, and ‘go like hell!’”

Ford’s return underscores the company’s commitment to motorsport excellence, leveraging its racing heritage to compete against some of the world’s most formidable manufacturers in the hyper-competitive FIA WEC Hypercar category.

Industry Leaders Welcome Ford’s Return
The announcement has been met with widespread acclaim from motorsport’s key stakeholders, who recognise Ford’s return as a testament to the strength of endurance racing and the FIA WEC’s Hypercar regulations.

Frédéric Lequien, CEO of the FIA WEC, welcomed the move, stating:
“Ford has been synonymous with success both on and off-track for decades, and we are delighted that the company has chosen the FIA World Endurance Championship for its latest challenge. To have at least ten major automotive brands committed to the series’ top-tier in 2027 is testament to the championship’s stellar momentum and growth.”

Pierre Fillon, President of the Automobile Club de l’Ouest (ACO), the organisers of the 24 Hours of Le Mans, added:
“It is wonderful news to welcome Ford back to the top level of the 24 Hours of Le Mans for the first time in almost 60 years. It is a brand that has always had a close affinity with this very special race, and history shows that Ford does not compete to finish second. The renewal of its famous rivalry with Ferrari is truly an exciting prospect.”

Richard Mille, President of the FIA Endurance Commission, also highlighted the significance of Ford’s participation:
“Ford and endurance racing are a perfect fit, as has been proven time and again. It is a brand with a long and proud motorsport heritage, and a passion for competition instilled by Henry Ford himself. The company’s return to the highest level of the discipline is further validation of the success and appeal of the current Hypercar regulations. Endurance racing’s golden age is right here, and right now!”

The Road Ahead
Ford has a long and storied history at Le Mans, from its legendary triumph over Ferrari in the 1960s with the GT40 to its triumphant return with the Ford GT in 2016. The company’s renewed commitment to top-tier endurance racing underscores the strength and relevance of the FIA WEC, which continues to attract major manufacturers eager to compete in the Hypercar era.

While Ford has yet to reveal specific details about its 2027 challenger, the brand’s return to endurance racing marks a new chapter in its storied motorsport legacy. More details on Ford’s entry will be revealed in due course, but one thing is certain – the Blue Oval is back, and it’s here to win.

With Ford’s entry, the FIA WEC’s Hypercar category continues to thrive, bringing fans a golden era of endurance racing filled with legendary rivalries, cutting-edge technology, and the spirit of true competition.

Breaking Boundaries in Aerodynamic Testing

Ford’s new RRWT is a significant leap forward in vehicle aerodynamics. Capable of simulating road surface and wind speeds of up to 200 mph (322 km/h), the system allows Ford’s engineers to replicate real-world driving conditions with unparalleled precision. This makes it an indispensable tool for testing and refining the aerodynamics of next-generation Ford vehicles.

Unlike conventional wind tunnels that focus solely on air speed, the RRWT introduces a five-belt rolling road system that brings the road to the vehicle, rather than the vehicle to the road. With each wheel on its own belt and a fifth belt running beneath the vehicle’s center, this design provides a comprehensive, accurate representation of drag, downforce, and tire-road interaction at high speeds. The system’s ability to simulate open-road conditions means Ford can test vehicles for both fuel efficiency and high-performance capabilities, while accelerating the design process and reducing development costs.

“Our goal is to replicate real-world conditions as closely as possible in the lab,” said John Toth, Ford’s North America Wind Tunnels Engineering Supervisor. “The more accurately we can simulate these conditions, the faster we can bring vehicles to market that are both energy-efficient and high-performing. This technology is particularly beneficial for track-ready models like the Mustang Dark Horse, which require a delicate balance of aerodynamics to optimize downforce and reduce drag.”

Mustang Dark Horse: A Testbed for High-Speed Performance

Among the first vehicles to benefit from the RRWT’s capabilities is the 2024 Ford Mustang Dark Horse. As a performance-focused variant of the Mustang, the Dark Horse demands the ultimate in aerodynamics to excel on both the road and the track. This new wind tunnel played a crucial role in refining its design, allowing Ford’s engineers to maximize downforce – a critical factor for track-ready cars that need superior grip and handling, especially when cornering at high speeds.

The Mustang Dark Horse’s aerodynamic upgrades include a redesigned front bumper, a lower valence, a custom spoiler, and exclusive wheels. These modifications enhance airflow for engine cooling, braking, and air intake, while also improving stability by reducing front lift. The lowered air spoiler and unique splitter contribute significantly to the vehicle’s downforce, ensuring it remains firmly planted on the track or road.

“We spent around 250 hours in the wind tunnel developing the 2024 Ford Mustang, including the Dark Horse model,” explained Jonathan Gesek, Program Aerodynamicist for Mustang and Bronco. “The aerodynamic enhancements, alongside other performance factors, have resulted in the most track-capable and street-capable 5.0-litre Mustang we’ve ever created.”

Revolutionizing Vehicle Development

The RRWT’s capabilities extend far beyond high-performance vehicles like the Mustang. With the ability to simulate real-world conditions at speeds that were previously unattainable in wind tunnels, Ford can now fine-tune the aerodynamics of its entire range of vehicles. Whether it’s an electric, hybrid, or traditional internal combustion vehicle, this revolutionary technology allows Ford to improve fuel efficiency, reduce emissions, and enhance overall vehicle performance.

Additionally, the RRWT enables more in-house testing, providing Ford with the flexibility to iterate faster and more cost-effectively. By simulating open-road conditions, the company can accelerate its development process while ensuring that every vehicle it produces meets the highest standards of efficiency and performance.

A New Era in Wind Tunnel Testing

As the automotive industry moves toward electrification, Ford’s Rolling Road Wind Tunnel represents a pivotal step in advancing the science of aerodynamics. This state-of-the-art facility provides Ford with the tools necessary to create the next generation of vehicles – ones that not only meet the demands of modern consumers but exceed them in terms of performance, efficiency, and sustainability.

From the roaring Mustang Dark Horse to future electric and hybrid models, Ford’s commitment to pushing the boundaries of vehicle performance is stronger than ever. With its groundbreaking RRWT, Ford is setting the stage for the next chapter in automotive innovation, one that promises to deliver more efficient, high-performing vehicles that continue to thrill drivers around the world.