A Conversation That Feels Natural

At the heart of Kia’s AI Assistant is its ability to engage users in natural, fluid conversations. Gone are the days of robotic, one-dimensional voice commands. Instead, drivers can now speak to their Kia as they would to a knowledgeable companion, making interactions feel less like commands and more like a dialogue. Whether asking for vehicle information or exploring new features, the AI Assistant responds with context-aware, intelligent answers that adapt to the specific needs of the user.

The system’s advanced capabilities enable it to interpret both the intent and context behind user queries. This means that the more detailed the question, the smarter and more precise the response. For instance, asking about the advantages of electric vehicles over traditional internal combustion engine cars will prompt a comprehensive, tailored answer. The AI Assistant isn’t just reactive; it’s proactive, able to guide users to a deeper understanding of their vehicle’s capabilities.

Continuous Improvement with Over-the-Air Updates

A standout feature of Kia’s AI Assistant is its capacity to evolve. Thanks to OTA updates, users can expect continuous enhancements to the system, increasing its intelligence and functionality over time. This ensures that the AI Assistant is always at the forefront of innovation, adapting to new advancements in both automotive technology and artificial intelligence. Vehicles equipped with Kia’s connected car Navigation Cockpit (ccNC) system—such as the EV3—will receive these updates seamlessly, keeping the voice recognition system up to date with the latest features.

Effortless Interaction

Engaging with the Kia AI Assistant is simple and intuitive. Drivers can either press the voice recognition button on the steering wheel or simply say, “Hey Kia.” Once activated, users can ask virtually anything—from directions to personalized recommendations. The AI Assistant is designed to answer a wide array of questions, offering services far beyond those of traditional voice recognition systems. Need restaurant recommendations? Looking for the best spot to catch a sunset? Or perhaps asking for a quick summary of why the sky is blue, explained in a way a child could understand? The possibilities are limitless.

For example, if you’re planning a camping trip and need to know what items to pack, you can ask the system for a list of essentials. Or, if you’re curious about cultural customs before meeting a Spanish friend, simply ask, and the AI Assistant will provide helpful insights. The more specific the request, the more tailored the response.

Making Driving More Convenient

Kia’s AI Assistant also elevates the driving experience itself. Drivers can ask for assistance with various in-car features, helping them enjoy a smoother and more comfortable journey. In heavy traffic, for example, the AI Assistant can recommend the best driving assistance systems to make the trip more relaxing. If your vehicle is equipped with Highway Driving Assistant, the AI will guide you on how to activate it and explain how it works to make your commute less stressful.

This smart, intuitive feature empowers drivers to make the most of their Kia’s advanced technology, enhancing convenience and safety during their travels.

Expanding Availability Across Kia’s Range

Kia’s AI Assistant is already available in select models in the US and Korea, and it will soon be standard in European EV3 models built from March 2025 onwards. For vehicles already on the road, the system can be easily integrated through the latest OTA update. The rollout will eventually extend to additional models equipped with Kia’s ccNC system, including the EV6, EV9, and Sorento in the UK.

What’s Next for Kia’s AI Assistant?

As the automotive world embraces more connectivity and smarter features, Kia’s AI Assistant represents a significant step toward making the driving experience not only more intuitive but also more enjoyable. The system’s continuous updates, coupled with its natural, conversational interface, ensure that drivers remain at the cutting edge of automotive technology. With a future that promises even more functionality and intelligence, Kia is setting a new standard for how we interact with our vehicles.

For those eager to experience the future of in-car technology, the AI Assistant is ready and waiting—redefining convenience, connectivity, and communication on the road.

A Global Benchmark for Excellence

Selected by an esteemed panel of 96 international automotive journalists from 30 nations, the World Car Awards serve as a benchmark for excellence in the fast-evolving world of mobility. In such a competitive landscape, the EV3’s standout victory reinforces Kia’s commitment to pushing boundaries—delivering high-end electrification and intelligent design to a broader audience.

“It is an immense honor for everyone at Kia that the EV3 has been awarded the 2025 World Car of the Year title,” said Ho Sung Song, President and CEO at Kia. “This award highlights Kia’s global leadership in providing design-led, technologically advanced, sustainable mobility solutions and how the EV3’s class-leading attributes redefine the user experience for customers worldwide.”

Compact in Size, Grand in Innovation

Inspired by the bold spirit of its larger sibling, the EV9, the all-new EV3 delivers an uncompromising electric SUV experience in a compact format. Aimed squarely at the next generation of EV adopters, the EV3 combines forward-thinking aesthetics with practical functionality, making it a benchmark for the segment.

Its bold and progressive exterior is matched by an ingeniously practical interior, maximising comfort and utility without compromising on space. From everyday urban commuting to extended weekend escapes, the EV3 is engineered to suit the dynamic lifestyles of modern drivers.

With a class-leading range of up to 375 miles, the EV3 challenges preconceptions about compact EV capability. Its ability to recharge from 10-to-80% in just 31 minutes* ensures it remains as convenient as it is forward-thinking.

On the inside, drivers benefit from a sophisticated suite of AI-driven features, including Kia’s AI Assistant, as well as a robust ADAS package and seamless Over-the-Air (OTA) updates—enhancing safety, connectivity and overall ease of ownership.

A Legacy of Global Recognition

The EV3’s latest win brings Kia’s total tally at the World Car Awards to six since 2020—a testament to the brand’s transformation into a global innovator in electric mobility:

• Kia EV9 – 2024 World Car of the Year
• Kia EV9 – 2024 World Electric Vehicle
• Kia EV6 GT – 2023 World Performance Car
• Kia Telluride – 2020 World Car of the Year
• Kia Soul EV – 2020 World Urban Car

Each victory reflects Kia’s multi-dimensional approach to mobility—where design, technology, and sustainability converge to create vehicles that genuinely inspire.

A Bright Future for Electric Mobility

With the EV3 now taking its place among the greats, Kia continues to shape the future of mobility. Its achievement at the 2025 World Car Awards not only honours a remarkable vehicle but signals a continued evolution in what drivers can expect from the compact EV segment.

For more information about the Kia EV3 and the brand’s growing electrified lineup, visit Kia’s official website.

*Charging times may vary depending on conditions and charger specifications.

Kia has been officially named ‘Sustainability Disruptor of the Year’ at the 2025 Newsweek Auto Disruptor Awards in New York City, a prestigious recognition that reinforces the brand’s unwavering commitment to environmental responsibility. The award spotlights Kia’s influential three-year partnership with The Ocean Cleanup, a non-profit organisation dedicated to removing legacy plastic from the world’s oceans, most notably the Great Pacific Garbage Patch.

Since the inception of the collaboration in 2022, Kia has provided not only financial backing, but also critical technical, logistical and research-based support to help scale The Ocean Cleanup’s efforts. Over the past three years, this partnership has directly contributed to the removal of more than one million pounds of plastic from the Great Pacific Garbage Patch – an area of marine debris accumulation covering a surface three times the size of France, located between Hawaii and the US West Coast.

The milestone award from Newsweek not only recognises the scale of this environmental achievement, but also Kia’s innovative approach to sustainability within the automotive sector. From rethinking material sourcing to incorporating recycled ocean plastics into vehicle accessories, Kia has demonstrated how large-scale environmental action can be seamlessly integrated into brand strategy and product development.

“Over the past three years, our partnership with The Ocean Cleanup has reduced the amount of plastic waste in our oceans,” said Charles Ryu, Executive Vice President and Head of Kia’s Global Brand & CX Division. “This collaboration continues to drive scalable and lasting solutions for cleaner waterways, reinforcing Kia’s responsible material sourcing while strengthening our presence across The Ocean Cleanup’s growing global footprint.”

As a result of this partnership, Kia is not only helping to remove existing ocean plastic, but also accelerating the recycling of recovered materials, helping to pioneer new avenues for incorporating ocean plastics into vehicle components. This innovative, circular approach to sustainability places Kia at the forefront of the automotive industry’s transition towards more responsible and eco-conscious practices.

Julian Searle, Chief Development Officer at The Ocean Cleanup, added: “Kia’s support in advancing our ocean cleanup initiatives marks an essential step toward achieving our broader goal of ridding the world’s oceans of plastic. This partnership embodies the power of collaboration and innovation in addressing plastic pollution.”

Looking ahead, the partnership is set to evolve further, with plans underway to extend efforts beyond ocean-based cleanup. Kia and The Ocean Cleanup are working to tackle plastic pollution at its source through targeted river cleanup initiatives—an approach that promises to intercept waste before it ever reaches the ocean.

This forward-thinking collaboration aligns with Kia’s broader environmental roadmap, which includes bold commitments to carbon neutrality, sustainable manufacturing, and innovation in next-generation mobility solutions. As the brand continues to embrace its role as a sustainability leader, the Newsweek accolade is both a recognition of past achievements and a nod to the powerful trajectory Kia is shaping in the years to come.

Kia has been named the number one brand in the latest National Franchised Dealers Association (NFDA) Winter 2025 Dealer Attitude Survey (DAS) — marking a remarkable fifth consecutive win in the biannual industry benchmark. With a near-flawless overall rating of 9.3 out of 10, Kia continues its reign as the most trusted and admired automotive partner among UK dealerships.

This latest accolade reaffirms Kia’s status as an industry leader not just in sales and innovation, but in fostering meaningful, productive partnerships with its dealer network. Impressively, Kia has now achieved a top-three ranking in every one of the past 18 NFDA surveys — a feat no other manufacturer can currently match.

Raising the Bar for Dealer Satisfaction

Conducted between 27 January and 28 February 2025, the NFDA DAS paints a comprehensive picture of the evolving dynamics between franchised dealers and manufacturers across the UK. Kia’s continued dominance is underpinned by hard data: a 76% response rate from its 188-strong dealer network — well above the industry average of 61.3% — and the highest score in 29 of the 56 survey questions.

Among the standout achievements in this year’s survey is Kia’s clean sweep of all six electric vehicle-related questions, positioning the brand as a clear leader in electrification from the perspective of its dealer network. Dealers also rated Kia top for the frequency of new model launches — a testament to its dynamic product pipeline and strategic foresight.

A Strong Product Pipeline

The brand’s consistent top-tier ratings are bolstered by a compelling model line-up. In 2025, Kia is set to expand its electric portfolio with the launch of the EV4 and EV5 — two all-new battery electric vehicles aimed at broadening consumer choice. These will join the already-successful EV6 and EV9, alongside the newly crowned EV3, which recently became the UK’s best-selling EV in the retail market during Q1.

Kia’s new commercial vehicle venture, the Platform Beyond Vehicle (PBV) business, will also launch in 2025. The debut model, the fully electric PV5, will arrive in both van and passenger configurations with factory-fitted customisation — another strategic move reflecting Kia’s growing confidence in electrified mobility.

Dealers at the Core

Paul Philpott, President and CEO of Kia UK, praised the network for its unwavering support and excellence:

“This is a truly exceptional result and one we couldn’t be prouder to achieve. We have said that dealers are at the core of our business, so it’s particularly noteworthy that they agree and have now rated Kia the best brand for the fifth consecutive NFDA survey.”

“Together, we have just achieved a record-breaking Q1 and best-ever month in March, with our latest fully electric model, the Kia EV3, leading the way. We would like to express a heartfelt thank you to all our dealer partners for their commitment to Kia and the hard work they put into the brand’s success every day.”

Sue Robinson, Chief Executive of the NFDA, echoed this sentiment:

“The Winter 2025 NFDA Dealer Attitude offers an in-depth look at the evolving relationship between manufacturers and franchised dealerships. NFDA congratulates Kia, who has come top in the survey for what is now five editions in a row, with an impressive score of 9.3.”

Electrifying Growth

Kia’s momentum in the UK shows no signs of slowing. With nearly 20,000 new car sales in March alone, and over 35,000 units sold in Q1 2025, Kia has cemented its place as the third best-selling car brand in the country. Eco-friendly vehicles (BEVs, PHEVs, HEVs) now account for half of all Kia sales — a clear sign of the brand’s rapid electrification progress under its ‘Plan S’ global strategy.

Following in the footsteps of the EV9 — crowned both 2024 World Car of the Year and UK Car of the Year — the EV3 has already scooped the 2025 UK Car of the Year award, further enhancing Kia’s reputation for innovation and desirability in the EV space.

Kia’s fifth consecutive NFDA DAS win isn’t just a headline — it’s a hallmark of a brand that understands the importance of collaboration, support, and strategic clarity. With an ambitious electric roadmap, a strong product pipeline, and an engaged, satisfied dealer network, Kia is not only meeting the demands of today’s market but actively shaping the future of automotive retail in the UK.

Dealers have spoken — and once again, Kia is driving the industry forward.

A User-Centric Approach: Flexibility Meets Functionality

At its core, the Concept EV2 is built with a clear purpose: to create a space that is both highly adaptable and environmentally responsible, offering a truly unique user experience. With a focus on maximizing the efficiency of space, especially in the first-row area, Kia’s design team has integrated several innovative features that transform the cabin into a flexible and functional environment.

The flat-floor layout allows for second-row seats that fold away seamlessly, while the front seats slide back, creating a more spacious and open interior. Additionally, side-extendable seat elements offer even further cabin expansion, providing the perfect setting for a variety of activities—from a quick city picnic to a day of relaxation in the urban landscape. Thoughtfully designed features, including detachable seat cushions, portable door speakers, and pop-up luggage dividers, further enhance the Concept EV2’s user experience, ensuring it caters to both everyday usability and leisure-focused moments.

Kia’s ‘Opposites United’ design philosophy shines through, balancing compact dimensions with spacious versatility. This blend creates a welcoming environment that promotes relaxation, functionality, and connectivity—both inside the vehicle and with the outside world. Whether commuting through the city or enjoying a spontaneous outdoor activity, the Concept EV2 interior is designed to feel open and connected, offering a haven of comfort amidst the urban bustle.

Sustainable Materials: A Commitment to the Circular Economy

Kia has gone beyond surface-level innovation by infusing the Concept EV2’s cabin with environmentally conscious materials that contribute to a circular economy. The use of advanced materials like Simplifyber Fybron™, mycelium, and AmpliTex™ underscores Kia’s commitment to sustainability while offering an innovative approach to design and durability.

Simplifyber Fybron™: A standout material, this next-generation cellulose-based compound is made from renewable sources like wood, paper, and recycled textiles. It replaces traditional plastics, reducing environmental impact while enhancing the cabin’s tactile feel. The material’s premium texture offers a cleaner, more sustainable alternative to conventional options, ensuring the interior is both environmentally mindful and long-lasting.

Mycelium: In partnership with Biomyc, Kia has incorporated mycelium-based materials into the Concept EV2’s interior, adding a natural depth and texture to the cabin. Grown from agricultural waste, mycelium is biodegradable and offers excellent insulation properties. Its versatility is evident in the light blue surfaces where polyurethane infused with mycelium particles creates a unique, organic texture, and in the door armrests, where grown mycelium binds cellulose into a solid structure. This innovation not only reduces reliance on synthetic materials but also contributes to a more comfortable and sustainable driving experience.

AmpliTex™: Kia’s collaboration with Bcomp introduces this bio-based composite material made from flax fibres into structural components like the back seat shell and front seat substructures. AmpliTex™ helps reduce vehicle weight while maintaining the strength required from a lifestyle-focused SUV. Fully recyclable, this material supports a more sustainable vehicle lifecycle by contributing to the brand’s vision of a circular economy.

Together, these materials reflect Kia’s forward-thinking approach to eco-friendly innovation, offering a perfect blend of sustainable practices and modern design.

The Future of Interior Design: Innovation and Aesthetics in Harmony

The Concept EV2’s interior is a testament to Kia’s dedication to both aesthetic and functional excellence. Beyond its sustainability credentials, the materials used offer a refined, luxurious feel that enhances the user experience. The integration of thoughtful design elements, such as seat headrest-integrated speakers, portable speakers, and flexible seating arrangements, ensures that comfort and leisure are always top of mind.

The CMF (Colour, Materials, Finish) team’s careful selection of materials and finishes enhances the visual and tactile experience of the Concept EV2. Each element—from the natural textures of mycelium to the premium feel of Simplifyber Fybron™—has been selected to create a cohesive and refined atmosphere, aligned with Kia’s commitment to eco-consciousness without sacrificing design elegance.

A Vision for the Future of Urban Mobility

Kia’s Concept EV2 is more than just a vehicle; it’s a bold vision for the future of urban mobility, blending sustainable materials with cutting-edge design to offer a truly user-focused experience. By embracing innovative and eco-friendly materials like mycelium, Simplifyber Fybron™, and AmpliTex™, Kia is setting a new standard for what future vehicles should look and feel like. The Concept EV2 not only speaks to the future of electric SUVs but also to a future where design and sustainability work in harmony to enhance our urban lives.

As Kia continues to push the boundaries of automotive innovation, the Concept EV2 serves as a prime example of how design, technology, and sustainability can come together to create a more responsible and enriching driving experience—one that truly reflects the needs and aspirations of modern urban life.

The Concept EV2 is the latest embodiment of Kia’s forward-thinking vision for urban transportation, built with a focus on an active, connected lifestyle. At its core, this B-segment electric SUV combines a spacious, multi-configurable interior with aesthetic sophistication, making it the perfect example of how sustainability can be seamlessly integrated with style and functionality.

Kia x Bcomp: Harnessing the Power of Nature

Kia’s collaboration with Swiss cleantech company Bcomp brings the innovative ampliTex™ material into key components of the Concept EV2, specifically the back seat shell and front seat substructures. Bcomp’s ampliTex™ is a bio-based composite derived from flax fibers, which offer exceptional lightweighting benefits, increased durability, and a refined aesthetic. These properties are integral to Kia’s goal of reducing environmental impact without sacrificing performance or visual appeal.

Building on a successful partnership with Kia’s previous models, the Concept EV2 continues the trend of replacing conventional synthetic materials with sustainable alternatives. AmpliTex™ supports Kia’s commitment to circularity—at the end of the product’s life, it can be recycled into composite pellets for further reuse, showcasing the brand’s forward-thinking approach to reducing waste.

The collaboration also sees Bcomp working closely with Kia’s design team to develop a bespoke dark-blue finish for the material, contributing to the vehicle’s vibrant, modern aesthetic. This partnership demonstrates how natural fiber composites can deliver both functional and visual enhancements to automotive interiors, driving the widespread adoption of these materials in production vehicles.

Kia x Simplifyber: Replacing Plastics with Innovative Cellulose-Based Materials

In an industry-first, Kia has teamed up with Simplifyber, a leader in bio-based material technology, to develop environmentally friendly interior components for the Concept EV2. Simplifyber’s next-generation cellulose-based formulation, Simplifyber Fybron™, has been used to create the Concept EV2’s dashboard and door panels, marking Kia as the first automaker to integrate this material into its vehicle design.

Simplifyber Fybron™ is made from an innovative blend of FSC-certified cellulose fibers, including wood pulp, lyocell, and natural rubber latex, replacing traditional plastic components with a material that offers both flexibility and rigidity. The manufacturing process, which is liquid-based, eliminates the need for spinning or weaving, resulting in components that arrive at Kia’s manufacturing facilities pre-shaped and textured—significantly reducing production offcuts and assembly time.

This collaboration underscores Kia’s leadership in the adoption of sustainable materials, providing a cost-effective alternative to plastics without compromising on durability or quality. Simplifyber’s innovative approach showcases the potential for scalable, eco-conscious solutions in automotive production, ensuring that every component not only meets but exceeds industry standards.

Kia x Biomyc: Growing Sustainable Interior Components

Kia’s partnership with Biomyc, a Bulgarian materials design firm, marks an exciting leap forward in the use of bio-degradable, mushroom-based materials in automotive interiors. For the Concept EV2, Biomyc developed durable mycelium components—crafted from hemp and mycelium—that serve both functional and design purposes within the vehicle’s interior.

Biomyc’s mycelium-based materials are grown rather than manufactured, using an innovative mold and coloration process to achieve exact Pantone shades specified by Kia. These components are biodegradable, reducing environmental impact and offering a sustainable alternative to traditional synthetic materials. Biomyc also conducted an extensive research project into eco-friendly coatings, paints, and additives to ensure that the materials meet both visual and ecological criteria.

The successful application of mycelium material in the Concept EV2 marks a significant milestone in the automotive industry’s quest for sustainable design solutions. By integrating these bio-degradable components into the Concept EV2, Kia is proving that mushroom-based materials can meet the stringent standards of the automotive industry while offering innovative ways to reduce waste and environmental footprint.

A Vision for the Future

The unveiling of the Concept EV2 at Kia’s EV Day in Barcelona signals a new era for sustainable urban mobility. By collaborating with cutting-edge companies like Bcomp, Simplifyber, and Biomyc, Kia is setting the stage for the widespread adoption of bio-based materials in the automotive industry. Each of these partnerships not only helps to reduce the use of plastics but also aligns with Kia’s broader goal of promoting sustainability through innovative design solutions.

As Kia continues to push the boundaries of material science and sustainability, the Concept EV2 stands as a testament to the future of eco-conscious automotive design. The use of flax-based ampliTex™, cellulose-based Fybron™, and biodegradable mycelium components in the Concept EV2 demonstrates that sustainability and performance can go hand in hand, paving the way for a greener, more responsible future in urban mobility.

With its dynamic design, groundbreaking material innovations, and a clear commitment to environmental sustainability, the Concept EV2 is set to shape the future of electric vehicles, offering a glimpse into what tomorrow’s cars could look like—and how they will be made.

Running from 7 to 13 April, the exhibition exemplifies Kia’s commitment to fostering artistic expression and cultural exchange, while offering a profound reflection on the evolution of its own design language, Opposites United.

A Platform for Provocation and Participation

This year’s edition sees internationally celebrated artists Philippe Parreno and A.A. Murakami (Azusa Murakami and Alexander Groves) invited to interpret Kia’s Opposites United design philosophy—an ethos built on the harmony of contrasting forces. In doing so, they create immersive installations that blur the boundaries between the technological and the organic, the permanent and the ephemeral, the past and the future.

Kia’s presence in Milan isn’t merely a brand activation—it’s a living, breathing experiment. One that sparks conversation, invites introspection, and dares visitors to become co-creators of meaning. As the brand continues to redefine itself for a future powered by design and sustainability, Eclipse of Perceptions becomes a space of transformation—for both brand and visitor alike.

‘The Eclipse’: A Central Stage for Contemplation

At the heart of the exhibition lies The Eclipse, a circular amphitheatre that mirrors the ancient architecture of the Colosseum while serving as a futuristic platform for performances and thought-provoking discussions. With its tiered seating and layered projection screens, the space invites visitors not only to observe, but to immerse themselves in the experience.

Here, eclipses—celestial events that have historically symbolised transformation and revelation—are reimagined as metaphors for Kia’s own evolutionary journey. The experience becomes an invitation to pause, reflect, and engage with the brand’s commitment to continuous reinvention.

Philippe Parreno’s ‘Marquee’: A Beacon of the Present

As the entry point to the exhibition, Parreno’s Marquee establishes a tone of quiet provocation. Reviving the concept of the cinema marquee, Parreno strips it of textual narrative and instead composes an experience through light, form, and movement. The installation is neither object nor signboard—it is an ephemeral sculpture that blurs architecture and performance, standing as a poetic threshold between the real and the imagined.

A master of multi-disciplinary storytelling, Parreno draws visitors into a dialogue that questions perception itself. By embracing the unseen and the transient, Marquee captures the essence of Opposites United: a refusal to settle for fixed identities or singular truths.

A.A. Murakami: Melding the Ancient with the Unimaginable

Known for their ethereal, science-infused installations, A.A. Murakami contribute two groundbreaking works: The Cave and Beyond the Horizon.

The Cave is a hypnotic collision of technology and tradition. In a pool of still water and under an immersive red glow, robotic limbs breathe air through ancient bone replicas, transforming the space into a haunting, primeval orchestra. The installation serves as a meditation on humanity’s defiance of entropy—its relentless urge to create, innovate, and find meaning.

Further into the exhibition, Beyond the Horizon elevates viewers—literally and metaphorically. Suspended automata release oversized, shapeshifting bubbles that become clouds. As these organic forms rise and dissolve, they explore the tension between control and chaos. The reflective, water-coated floor and gauzy air create a dreamlike environment, one that disrupts spatial perception and amplifies the surreal.

Together, Murakami’s works exemplify a commitment to exploration over definition. They reflect Kia Design’s own willingness to embrace the unknown, to evolve through contradiction, and to find beauty in disruption.

A Commitment Beyond the Automobile

Since its debut at Milan Design Week in 2023, Kia Design has consistently positioned itself as more than an automotive design house. Through thoughtful collaborations and bold curatorial vision, it has become a cultural actor in its own right—one that engages not just with form and function, but with the broader artistic and philosophical questions shaping our time.

Opposites United: Eclipse of Perceptions isn’t just about design—it’s about the courage to challenge norms, the pursuit of balance within contradiction, and the creation of experiences that resonate on a human level. As Kia continues to evolve, exhibitions like this remind us that true innovation begins with a willingness to ask: what if?

Exhibition Details
Title: Opposites United: Eclipse of Perceptions
Venue: Museo della Permanente, Milan, Italy
Dates: 7 – 13 April 2025

Record-Breaking Month and Quarter

March was a particularly remarkable month for Kia, not only surpassing the 19,000 sales mark but also marking the highest sales in the brand’s 34-year history in the UK. What makes this achievement even more significant is the remarkable performance of Kia’s electrified models, including electric vehicles (EVs), plug-in hybrid electric vehicles (PHEVs), and hybrid electric vehicles (HEVs). Together, these models accounted for more than 55% of the brand’s total sales, reinforcing Kia’s leadership in the electrified vehicle market.

The Kia EV3, in particular, had an exceptional month, maintaining its position as the best-selling EV within the UK retail market. This success is part of a broader trend, with electric vehicle sales accounting for a substantial 21% of Kia’s total sales in March, far exceeding the industry average. Alongside the EV3, the EV6, EV9, and Niro EV also contributed to the brand’s electrified sales surge, cementing Kia’s reputation as a leader in the EV space.

Sportage Leads the Charge

As always, Kia’s Sportage remained a key driver of sales in March. With 7,874 units sold, the Sportage finished the month as the second best-selling car in the UK, accounting for an impressive 39% of Kia UK’s total sales. This enduring popularity is reflected in the Sportage’s performance on a global scale, with UK sales of the model surpassing those in Kia’s home market of South Korea by over 1,000 units. The Sportage continues to be the go-to choice for UK drivers seeking a reliable, stylish, and versatile family SUV.

A Strong Start to the Year

Kia’s outstanding performance didn’t start in March – it’s been a consistent trend throughout 2025. The year began with a record-breaking January, as Kia recorded 10,813 sales, achieving a 7.8% market share and positioning itself as the second best-selling brand overall. January saw Sportage and Picanto lead the charge, with the EV3 also emerging as the best-selling EV in the retail market. February, while slightly quieter, was no less significant, as Kia maintained its position as the UK’s second best-selling brand and continued to lead the electrified vehicle market.

By the end of March, Kia had sold 35,063 vehicles, giving the brand a 6.0% market share and securing its place as the third best-selling brand in the UK for the year-to-date. Kia’s electrified vehicle sales were particularly impressive, with more than 7,000 EVs sold in Q1 alone, reflecting a 47% increase compared to the same period in 2024. The EV3, in particular, has played a key role in this success, holding its position as the best-selling EV in the UK retail market.

Global Success and Future Plans

Kia’s success extends far beyond the UK. Globally, Kia achieved a record-breaking 772,351 sales in Q1 2025, with the Sportage continuing to lead as the brand’s global best-seller. These impressive figures make Q1 2025 Kia’s best-ever quarter, both in the UK and globally.

Looking ahead, Kia is poised to build on this momentum with an exciting lineup of new products. At the 2025 Kia EV Day, the brand unveiled the highly anticipated EV4 and EV2 concept models, signaling Kia’s continued commitment to leading the electric vehicle market. The launch of the PV5 electric van also highlights Kia’s ambition to dominate the global electric van market, with the first deliveries of the vehicle expected by the end of the year.

In addition to new product launches, Kia has garnered significant industry recognition in 2025. The EV3, which began sales in January, has already won prestigious awards, including ‘UK Car of the Year 2024’ and a shortlist for the ‘World Car of the Year’ 2025. These accolades further solidify Kia’s position as a leader in both the electric and overall automotive sectors.

A Message from Kia UK’s Leadership

Paul Philpott, President and CEO of Kia UK Limited, expressed his pride in the company’s record-breaking achievements. “2025 has started as yet another fantastic year for Kia. Following record-breaking sales in January and February, hitting record sales in a single month for March is an incredible achievement. This success is the result of the unwavering dedication of our dealer partners, who continue to put customers first and maintain a high level of service.”

Philpott added, “While the rest of 2025 presents new challenges, Kia is ready to build on the momentum gained in Q1, with a series of exciting new product launches on the horizon, including the EV4, EV5, and the launch of our Platform Beyond Vehicle business, which will see electric vans delivered to customers by the end of the year.”

Kia’s historic first quarter in 2025 marks a significant milestone for the brand, both in the UK and globally. With record-breaking sales, strong performance in electrified vehicles, and a growing market share, Kia is on track to continue its growth and innovation in the automotive industry. The brand’s dedication to delivering high-quality, electrified, and customer-focused vehicles has undoubtedly paid off, positioning Kia as a key player in the evolving automotive landscape. As Kia heads into the remainder of 2025, the future looks brighter than ever for the brand.

Opposites United: Eclipse of Perceptions

At the heart of Kia’s showcase is Opposites United: Eclipse of Perceptions, a thought-provoking exhibition hosted at the prestigious Museo della Permanente from 7-13 April. This immersive experience brings together the works of internationally acclaimed artists, including Philippe Parreno and A.A. Murakami, whose conceptual pieces challenge conventional perspectives through sculpture, sound, and light.

Rooted in Kia’s ‘Opposites United’ design philosophy, the exhibition explores the interplay of contrasts—motion and stillness, nature and technology, the tangible and the ephemeral. Spread across multiple rooms, each installation invites visitors on a sensory journey that redefines the boundaries of perception and artistic expression. By offering a platform for diverse voices and perspectives, Kia underscores its dedication to supporting art, culture, and innovative storytelling.

Further details about Opposites United: Eclipse of Perceptions will be revealed on 7 April.

Transcend Journey: Redefining Mobility

Running concurrently, Transcend Journey presents a bold interpretation of the evolution of mobility. On display from 7-9 April at Milan’s Eastend Studios, this exclusive installation highlights the transformative impact of Kia’s latest Purpose-Built Vehicles (PBVs) and electric vehicles (EVs), demonstrating their ability to bridge the gap between urban living and outdoor exploration.

A centerpiece of the exhibition is a dynamic, twisting sculpture symbolizing the fusion of seemingly opposing concepts—tradition and progress, structure and fluidity, urban sophistication and rugged adventure. Collaborations with leading South Korean outdoor and coffee brands will further illustrate the versatility and adaptability of Kia’s cutting-edge vehicles, positioning them as more than mere modes of transportation but as enablers of enriched lifestyles.

Additional insights into Transcend Journey will be shared on 10 April.

Kia’s Artistic Legacy at Milan Design Week

Kia’s presence at Milan Design Week is a testament to its unwavering commitment to pushing creative boundaries. Since its debut in 2023, the brand has continuously expanded the scope of its ‘Opposites United’ design ethos through groundbreaking exhibitions. The 2023 showcase offered an immersive exploration of the philosophy’s core pillars, with multimedia installations spanning seven distinct spaces. In 2024, Opposites United: Intersections Beyond Boundaries further pushed artistic frontiers, inviting audiences to transcend limitations and embrace new realms of imagination.

For its 2025 edition, Kia elevates this narrative, reinforcing the seamless synergy between automotive innovation and artistic expression. Through Eclipse of Perceptions and Transcend Journey, Kia not only redefines the future of mobility but also enriches the cultural fabric of Milan Design Week with a compelling dialogue on the harmony of opposites.

Kia’s exhibitions promise to be must-see highlights of Milan Design Week 2025, captivating audiences with a visionary blend of art, design, and technology.

The announcement was made virtually today via World Car TV, highlighting the EV3’s exceptional qualities as judged by a distinguished jury of 96 international automotive journalists from 30 nations. The recognition underscores Kia’s commitment to pioneering sustainable mobility solutions and pushing the boundaries of electric vehicle (EV) design and technology.

A New Benchmark in EV Accessibility

Designed to make electric mobility more accessible than ever, the Kia EV3 incorporates cutting-edge advancements inspired by its flagship sibling, the EV9. By delivering a progressive, bold exterior, a highly functional and spacious interior, and a host of intelligent features, the EV3 redefines expectations within the compact electric SUV segment.

The EV3 sets a new standard with its segment-leading range of up to 375 miles* (WLTP) and rapid-charging capabilities, allowing it to replenish from 10 to 80% battery capacity in just 31 minutes*. Inside, the vehicle prioritises comfort and practicality, integrating Kia’s AI Assistant, advanced driver assistance systems (ADAS), and Over-the-Air (OTA) updates to ensure a seamless and future-proof ownership experience.

Kia’s Continued Success at the World Car Awards

Kia’s impressive track record at the World Car Awards is further solidified with the EV3’s latest nominations. Last year, the Kia EV9 achieved a landmark double victory, securing both the overall ‘2024 World Car of the Year’ title and the ‘2024 World Electric Vehicle’ award. The brand’s history of success also includes the Kia EV6 GT’s triumph as the ‘2023 World Performance Car of the Year,’ as well as dual wins in 2020 for the Kia Telluride (‘World Car of the Year’) and the Kia Soul EV (‘World Urban Car’).

The Road to the Final Announcement

The anticipation now builds towards the final reveal of the 2025 World Car Awards winners, which will take place on Wednesday, April 16, 2025, during a live ceremony at the New York International Auto Show (NYIAS). As the global automotive industry continues to evolve, Kia’s consistent recognition at the World Car Awards reinforces its position as a leader in electric mobility and cutting-edge automotive design.

With the Kia EV3’s innovative approach to sustainable transportation, it is poised to leave a lasting impact in the EV market, further strengthening the brand’s reputation for delivering vehicles that are not only technologically advanced but also accessible to a broader audience.

Four Award Wins: A Testament to Kia’s Excellence

At the heart of Kia’s success was the standout performance of its electric models. The Kia EV3, EV6, and EV9 all clinched category victories, while Kia UK received the coveted Zero Emission Manufacturer of the Year award. This is a monumental achievement for the brand, which continues to innovate and lead the charge in sustainable mobility.

• Best Mid-size SUV: Kia EV3
• Best Medium Car: Kia EV6
• Best Large SUV: Kia EV9
• Zero Emission Manufacturer of the Year: Kia UK

The awards, presented at a high-profile ceremony in London, reflect the growing demand for Kia’s electrified offerings and the brand’s strategic focus on sustainability. Despite stiff competition across each sector, Kia’s vehicles stood out for their design, performance, and commitment to reducing emissions.

Kia’s Growing Impact in the UK Market

2024 marked a historic milestone for Kia UK, with the brand surpassing 112,000 annual sales for the first time. This achievement positions Kia as the fourth best-selling car brand in the UK. The surge in sales is attributed to the strong appeal of its vehicles, particularly within the fleet sector, which now represents about 60% of Kia’s total sales. This success can be attributed to the exceptional performance and value proposition of Kia’s models, which continue to resonate with business and fleet customers.

The Fleet News Awards are known for their rigorous judging process, with winners chosen by Fleet News readers—experts who are deeply familiar with the needs and expectations of fleet operators. Kia’s impressive showing in these awards is a testament to the brand’s ability to meet these demands with cutting-edge, environmentally friendly vehicles.

Kia’s Award-Winning Line-up: A Closer Look

Kia EV3: Awarded Best Mid-size SUV, the EV3 is a prime example of Kia’s innovation in the electric vehicle market. Its combination of style, performance, and practicality makes it an ideal choice for fleet customers looking to make the switch to electric.

Kia EV6: The Best Medium Car award went to the EV6, which has garnered widespread acclaim for its sleek design, powerful performance, and efficient electric powertrain. This award underscores the EV6’s role as a key player in the brand’s electrification journey.

Kia EV9: The Best Large SUV award was claimed by the EV9, Kia’s flagship electric SUV. Combining bold styling with advanced technology and long-range capabilities, the EV9 is a perfect fit for those seeking a sustainable, large vehicle without compromising on luxury or utility.

Zero Emission Manufacturer of the Year: This inaugural award recognises Kia’s outstanding contributions to the electric vehicle market. Kia’s focus on producing a diverse range of electric models, alongside its commitment to carbon-neutral goals, helped the brand secure this prestigious title.

Strengthening Kia’s Commitment to Fleet Customers

Kia’s success isn’t just about the vehicles it produces; it also extends to the exceptional services it offers its fleet customers. The Kia Business Service Promise, introduced in late 2022, is designed to keep fleet and business customers mobile with competitive servicing and maintenance options. This service promises fixed-price repairs, service plans, and access to a cost of ownership system—delivering tangible benefits for fleet operators.

For businesses considering the transition to electric, Kia’s 48-Hour Test Drive offers a unique opportunity. Companies can take the Kia EV6 or Niro EV for a two-day test drive, with the vehicles delivered and collected directly from their business addresses. This service allows fleet managers to experience firsthand the benefits of going electric, including reduced running costs, low Benefit-in-Kind tax, and low whole-life costs.

Looking Ahead: Kia’s Future in Fleet and Sustainability

As Kia continues to evolve, its success in the 2025 Fleet News Awards serves as a clear indicator of the brand’s ongoing commitment to innovation and sustainability. With a strong line-up of electric vehicles and a dedication to providing top-notch services for fleet customers, Kia is poised to remain a key player in the UK market for years to come.

The recognition at the Fleet News Awards not only highlights Kia’s current achievements but also signals a bright future for the brand as it continues to shape the automotive landscape with environmentally friendly solutions that meet the needs of businesses and consumers alike.

For more information on Kia’s fleet services, including the Business Service Promise and 48-Hour Test Drive, visit Kia UK Business Services and Kia’s 48-Hour Test Drive.

The Evolution of Kia Connect

Since its inception as UVO Connect in 2019, Kia Connect has witnessed exponential growth. In just five years, its user base has expanded dramatically, reflecting both the rising adoption of connected technology and Kia’s unwavering commitment to providing value-driven digital solutions. In the UK alone, more than 336,000 vehicles are linked with active Kia Connect accounts, making up over 22% of all users in Europe.

Olivier Pascal, General Manager of Connected Cars at Kia Connect, highlights the platform’s widespread adoption: “Today, nearly 94% of Kia owners across Europe actively use Kia Connect. In 13 of the 28 countries where Kia Europe operates, usage surpasses this average. Notably, EV owners are among the most engaged users, with 95% of Kia EV owners having an active account.”

Kia Connect offers a comprehensive suite of features that enhance convenience, safety, and efficiency. Popular services include Remote Vehicle Status Check, Vehicle Diagnostics, and Find My Car, alongside advanced remote functions for vehicle charging, climate control, and locking. Furthermore, Kia’s regular over-the-air (OTA) updates ensure that vehicles remain technologically advanced and future-ready.

Key Innovations Driving Kia Connect’s Growth

2024 has been a defining year for Kia Connect, marked by groundbreaking partnerships and feature expansions:

• Kia Connect Store: First launched in October 2023, this platform enables over one million European users to personalise their vehicles with Features on Demand (FODs). Offerings include infotainment updates, Remote Smart Park Assist 2, acceleration boosts, and music streaming services.
• 4screen Partnership: In January 2024, Kia collaborated with 4screen to bring real-time, location-based services directly to vehicle navigation screens. Drivers can access promotions, nearby charging stations, and restaurant discounts.
• Dutch Smart Mobility Partnership: Kia and Hyundai partnered with the Dutch Ministry in April to enhance smart mobility solutions, integrating vehicles with traffic infrastructure. Kia became the first brand in Europe to introduce the Emergency Vehicle Approaching Alert function, reinforcing safety through real-time alerts.
• Geotab Collaboration: September saw Kia’s expansion into fleet management solutions through a partnership with Geotab, enhancing operational efficiency for fleet operators with EV routing, automated charging recommendations, and seamless integration with multi-brand fleets.
• Over-the-Air Enhancements: Kia’s latest OTA update introduced over 150 functional improvements, including SoundCloud music streaming, a split-screen EV Route Planner, and voice-command-enabled battery conditioning.
• In-Car Payment Launch: Kia introduced In-Car Payment in October, allowing users to find, reserve, and pay for parking through their car’s touchscreen or the Kia Connect app, in partnership with Parkopedia. With access to over 330,000 parking spots across 19 European countries, Kia is set to expand the service to include payments for additional amenities.

The Future of Kia Connect

The EV3 stands as a testament to Kia’s technological advancements, featuring CCS functionality, next-generation software updates, and upcoming enhancements like video streaming, an AI-powered voice assistant, and in-car karaoke. As Kia continues to refine its connected vehicle ecosystem, it remains focused on integrating smart city technologies and expanding its suite of digital services.

With 1.5 million active users and counting, Kia Connect is at the forefront of Europe’s connected car revolution, shaping a smarter, safer, and more immersive driving experience for the future.