Unveiled at the historic Palazzo Belgioioso, the installation is a cinematic exploration of Range Rover’s enduring design language, merging the marque’s storied past with its present-day pursuit of modern luxury. In collaboration with Range Rover’s in-house creative team, NUOVA has curated an experience that is as evocative as it is groundbreaking—placing the viewer at the intersection of memory and imagination.

A Monument to Timeless Design

At the heart of the experience is a 25-metre monolith that rises from the Piazza Belgioioso, its gleaming surface adorned with the Range Rover motif in gold—an invitation to step into another time. From this symbolic threshold, guests are transported to the brand’s inception in 1970, entering a richly detailed recreation of a classic 1970s car dealership.

Within this first capsule lies ‘YVB 151H’, the very first pre-production Range Rover ever built. Presented in its original Olive Green finish, the vehicle sits in a wood-panelled room designed to reflect the tactile richness and chromatic depth of the decade. Here, the past is not a static museum piece—it’s an experience that breathes.

Bespoke furniture by NUOVA defines the space: an oxblood red sofa, Carrara marble table, and period-inspired desk chairs evoke a sense of curated nostalgia. An array of retro artifacts—including archival sketches and even a classic fish tank—further animates the setting. The ambiance is completed by a warm cascade of light from 44 bespoke ceiling beams, soundscapes delivered through NUOVA’s chrome-plated Dorothy speaker, and the scent of Grand Rose, a custom fragrance with notes of aged leather and vintage currency by NUOVA’s luxury fragrance arm, Aeir.

Even the time travel concierge hosts reflect the attention to detail, dressed in custom 1970s-inspired workwear crafted in collaboration with LA’s L’Equip atelier.

A Portal to the Future

From this rich evocation of the past, visitors transition into an ethereal space that signals the brand’s contemporary expression of modern luxury. The second capsule—a luminous prismatic chamber—features mirrored vertical pillars symbolising time’s infinite strands. At its centre, illuminated by a halo of ambient light, stands the latest fifth-generation Range Rover Autobiography in a bespoke metallic green—a nod to its 1970 predecessor.

In this space, the narrative turns forward-looking. Wet Stone, a cool, clean bespoke scent, permeates the capsule, while ambient audio pulses softly, offering a moment of quiet reflection. This is Range Rover not as a machine, but as a statement—a blend of heritage, technology and craftsmanship refined for the present and beyond.

Where Heritage Meets Horizon

The collaboration between Range Rover and NUOVA is more than a design showcase—it’s a dialogue between generations. As Prof. Gerry McGovern OBE, Chief Creative Officer at JLR, remarked:

“We are excited to be showcasing Range Rover’s enduring creative legacy at Milan Design Week. Futurespective: Connected Worlds immerses guests in our founding year and juxtaposes this with our vision for today. Today, Range Rover still exemplifies modernity… Our time travel experience illustrates how we recognise our past, whilst not being harnessed by it.”

Echoing this sentiment, NUOVA co-founders Enrico Pietra and Rodrigo Caula reflected on the alignment between their philosophy and that of Range Rover:

“Our exploration of time travel isn’t merely nostalgic or speculative—it’s a lens through which we examine how design, innovation, and craftsmanship weave together across eras.”

Designing Legacy

Futurespective: Connected Worlds is more than an exhibition—it is a tactile, sonic, and olfactory manifestation of Range Rover’s DNA. As the marque continues to define and redefine modern luxury, this landmark installation underscores the power of storytelling through design.

At Milan Design Week 2025, Range Rover has not simply showcased a vehicle; it has opened a portal to its past, present, and future—one that invites us all to journey through the connected worlds of timeless innovation.

Following the acclaimed local debut of the Range Rover Sport SV EDITION ONE, the much-anticipated Range Rover Sport SV EDITION TWO has arrived in South Africa. With only 23 units available, this exclusive high-performance luxury SUV exemplifies power, refinement, and innovation.

Unmatched Performance and Power

The Range Rover Sport SV EDITION TWO sets a new benchmark in the high-performance luxury SUV segment, boasting the most powerful Range Rover Sport powertrain to date. A 4.4-litre Twin-Turbo mild-hybrid V8 engine delivers an astonishing 467kW and 750Nm of torque, catapulting the vehicle from 0-100 km/h in just 3.7 seconds and reaching a top speed of 290 km/h.

For supreme stopping power, clients can opt for Brembo Carbon Ceramic Brakes, featuring SV-exclusive eight-piston front calipers and 440mm front brake discs, the largest in the automotive industry.

Engineering Excellence: 6D Dynamics Suspension

Ensuring exceptional agility and control, the pioneering 6D Dynamics suspension system integrates hydraulic interlinked dampers, height-adjustable air springs, and advanced pitch control. This innovative system dramatically reduces body roll and pitch, maintaining a near-level stance during aggressive cornering, rapid acceleration, and hard braking.

Activating SV Mode unleashes the vehicle’s full performance potential, instantly adjusting the suspension, powertrain, steering, transmission, and Active Exhaust for an exhilarating driving experience.

Curated Exclusivity: Four Bespoke Themes

The Range Rover Sport SV EDITION TWO presents four meticulously curated exterior themes, each exuding dynamic presence and refinement:

1. Blue Nebula Matte – A striking matte finish with a subtle green hue and colour-shifting effect, paired with a Satin Forged Carbon exterior pack, carbon-fibre bonnet, and 23-inch forged black alloy wheels. Blue Nebula brake calipers complement the Light Cloud and Ebony Windsor leather interior.
2. Marl Grey Gloss – A timeless gloss finish matched with a Gloss Carbon Twill exterior pack, Exposed Carbon Twill bonnet, and 23-inch Carbon Gloss wheels. Sunrise Copper brake calipers add contrast, while the Rosewood and Ebony Windsor leather interior enhances the cabin’s elegance.
3. Sunrise Copper Satin – A bold satin exterior, featuring a Satin Carbon Twill exterior pack, carbon-fibre bonnet, and 23-inch forged black alloy wheels with red anodised calipers. The Ebony Windsor leather interior provides a sophisticated touch.
4. Ligurian Black Gloss – A deep gloss exterior combined with a Satin Carbon Twill exterior pack, exposed carbon-fibre bonnet, and 23-inch Carbon Gloss wheels. Nano Yellow brake calipers accentuate the striking design, while the Cinder and Ebony Knit and Ultrafabrics™ PU interior offers contemporary luxury.

Clients have the flexibility to customise their vehicles further with alternative wheel designs, brake caliper colours, and exterior roof finishes. Options include 22-inch Diamond-Turned alloy wheels with a Satin Dark Grey contrast and a new Satin Forged Carbon Fibre Pack.

Sensory Luxury: Advanced Interior Innovations

Inside, the Range Rover Sport SV EDITION TWO seamlessly blends performance with opulence. The new Body and Soul Seats (BASS) integrate advanced sensory audio technology, offering an immersive in-car audio experience with wellness benefits. Clients can choose between Windsor leather or Knit and Ultrafabrics™ PU upholstery, complemented by Satin Forged Carbon Fibre or Twill Carbon Fibre trim finishers.

Exclusivity Defined

Marking its status as a limited-edition model, the Range Rover Sport SV EDITION TWO features exclusive branding on the front splitter, centre console, treadplates, and puddle lamps, making it instantly recognisable as a pinnacle of performance luxury.

Irene Kakooza, Brand Director, Range Rover, emphasised the vehicle’s unique appeal:

“With its combination of unmatched performance, class-leading refinement, and certified exclusivity, the new Range Rover Sport SV is one of the most desirable models in the Range Rover collection. The four exclusive curations ensure continued distinction for our discerning clients while expanding the availability of the Range Rover Sport SV locally.”

Pricing and Availability

The Range Rover Sport SV EDITION TWO is available from R3 971 500. For more details and to secure one of the 23 exclusive units, contact JLR South Africa today.

A Generous Commitment to Catalytic Change

At the heart of the Foundation’s mission lies JLR’s dedication to making a substantial, lasting impact on the lives of children and young people. Over the next year, the company has pledged up to £2.5 million in funding, which will grow as the Foundation expands. The goal is to provide grants to charitable organizations and NGOs that focus on initiatives aimed at developing young talent, bridging inequality gaps, and creating opportunities for disadvantaged communities.

The Foundation’s focus will be on enhancing the skills, knowledge, and abilities of youth, ensuring they have the right tools to thrive in a rapidly changing world. Whether through educational programs, skills workshops, or access to necessary resources, the JLR Foundation is determined to help young people reach their full potential, regardless of their background.

Guided by Experienced Leadership

The JLR Foundation will be officially launched later in 2025, initially in the UK, with plans for future global expansion. Under the leadership of newly appointed Director, Laura Brown—formerly CEO of PEAS, a charity dedicated to expanding educational access in Africa—the Foundation is set to make a significant and measurable difference. Laura’s leadership will be key in shaping the Foundation’s strategic direction, ensuring it delivers on its vision of equity and empowerment.

The Foundation’s Board of Trustees includes a distinguished group of leaders from both JLR and beyond. Among them are Andrea Debbane, JLR’s Chief Sustainability Officer; Chris Thorp, JLR’s Chief of Staff; Phoebe Leet, Global HR Director at JLR; and François Dossa, Head of Sustainability for Latin America at TCS. Their combined expertise in sustainability, philanthropy, and social responsibility will be instrumental in the Foundation’s continued success and growth.

A Legacy of Commitment to Youth and Education

JLR’s involvement in community and youth development is far from new. The company has a longstanding tradition of investing in education and youth initiatives, with a particular focus on supporting young people in underserved regions.

One standout example is the JLR Dream Fund, an ambitious project launched in China in 2014 in partnership with the China Soong Ching Ling Foundation. Over the past decade, JLR has invested nearly £12 million into the Dream Fund, which has positively impacted over 700,000 young people in some of China’s most disadvantaged areas. A key highlight of this initiative is the JLR Hope School, which was rebuilt following a devastating earthquake. Today, the Hope School continues to serve as a beacon of hope for local children, some of whom walk miles through mountainous terrain to reach it. The school not only provides essential education but has also fostered a vibrant community with over 70 graduates who have gone on to attend university.

JLR’s impact goes beyond infrastructure. In addition to rebuilding schools, the company has provided teacher resources, meals, and sleeping facilities, ensuring that the students’ educational journeys are supported in every way possible. This year, a new Hope School Library, designed by renowned architect Professor He Wei, will open its doors to the community.

Building a Global Network for STEM Education

JLR’s commitment to shaping the future doesn’t stop with school rebuilding efforts. The company is a staunch advocate of STEM (Science, Technology, Engineering, and Mathematics) education, and its STEM Ambassador Programme in the UK has reached over 100,000 students, with the support of hundreds of JLR employees. The programme’s mission is to ignite curiosity and inspire young people to pursue careers in STEM fields, particularly in the automotive industry. By the end of 2029, JLR aims to expand its ambassador base to 5,000, reaching 2,500 schools globally.

Further extending this focus on youth development, JLR is launching a socio-environmental educational programme in Brazil later this year. This initiative, aimed at rural communities near JLR’s Itatiaia plant, will immerse students aged 4 to 14 in science education, stimulating their interest in science and technology as potential career paths.

Creating Pathways for Future Careers

The JLR Foundation also seeks to create pathways for young people into JLR’s own workforce. Through initiatives like the Schools Partnerships Programme, JLR works directly with students to raise their aspirations and develop their future skills. This programme helps students envision careers in the automotive industry, opening their minds to the vast opportunities that exist. Every year, JLR reaches over 40,000 students in the UK and Ireland, with plans to scale the programme to reach 1 million students globally by the end of the decade.

A new global education programme launching in 2025 will build on this work, helping young people develop transferable skills that are essential for the future of work, preparing them for a world that is increasingly shaped by technology and sustainability.

Empowering the Next Generation of Innovators

JLR is also keen to nurture its youngest colleagues. Through its Young Professionals Network, the company is creating a platform for the next generation of leaders to participate, collaborate, and innovate. By providing this network, JLR is ensuring that young professionals have the opportunity to develop their potential and contribute to the company’s evolution.

A Vision for a Better Future

The launch of the JLR Foundation marks a significant step in JLR’s mission to make a lasting, positive impact on society. With a focus on empowering young people, removing barriers to opportunity, and fostering an environment where talent can thrive, the Foundation will help drive equity and create a sustainable future for all.

As JLR continues to grow and innovate, the JLR Foundation will be there every step of the way, ensuring that the next generation has the tools, resources, and opportunities they need to become tomorrow’s leaders, designers, engineers, and changemakers.

Leading the campaign is British supermodel and actress Adwoa Aboah, whose presence brings a refined yet dynamic energy to the collection. Shot against the backdrop of London’s Design District, the campaign—directed by renowned Creative Director Marcos Fecchino—captures the intersection of heritage and modernity, a theme central to both the collection and Range Rover’s brand philosophy.

An Elevated Approach to Modern Luxury

The London Collection reflects Range Rover’s refined and reductive design approach, echoing the sleek lines and sculpted silhouettes of its luxury vehicles. At the heart of the collection is an exclusive abstract print and contemporary Bodyside motif, paying homage to the brand’s unmistakable visual identity.

Crafted from the finest materials by skilled artisans in the UK and Italy, each piece showcases an exceptional level of detail, from the precision of the quilting to the bespoke zip fastenings inspired by Range Rover’s iconic rotary dials—now transformed into the digital Pivi Pro infotainment system.

Aboah shares her enthusiasm for the collection: “Shooting this campaign in my home city for such an iconic brand was an incredible experience. I have long admired Range Rover’s commitment to modern luxury, and this collection embodies that vision. The pieces are both elevated and versatile, making them effortlessly wearable. My personal favorite is the ‘About Town’ print—it’s bold, yet refined.”

The London Collection: Signature Pieces

Each element of the capsule embodies the balance of form, function, and artistic expression, designed for individuals who appreciate contemporary luxury. Highlights include:

Reversible Jackets: Knightsbridge Promenade & Soho Chic

• Crafted from premium materials and meticulously placement quilted, these jackets feature a bespoke Sunset Gold zip pull, inspired by Range Rover’s signature paint finish.
• Knightsbridge Promenade: A brown exterior with a quilted pink reverse.
• Soho Chic: A bold raspberry and blush graphic print, juxtaposed with a more understated quilted design.

Luxury Silk Scarves: About Town & Chelsea Blossom

• Handcrafted in Italy and the UK, these 100% silk twill scarves celebrate centuries-old textile craftsmanship.
• About Town: Printed by expert artisans in Lake Como, Italy.
• Chelsea Blossom: Produced in limited volumes in Macclesfield, UK, featuring hand-rolled edges for an impeccable finish.

Wool-Cashmere Blend Blankets: London Nightfall & Cream Tea

• Jacquard-woven in Italy by a world-renowned textile purveyor, these ultra-luxurious blankets showcase custom-dyed colourways and a hand-finished blanket stitch edge.

Range Rover Aluminium Sculpture

• A statement piece available in Sunset Gold and Tourmaline Brown, sculpted from a single piece of aluminium, further reflecting Range Rover’s uncompromising dedication to precision and artistry.

Expanding the Range Rover Lifestyle Universe

Professor Gerry McGovern OBE, Chief Creative Officer, explains the brand’s vision: “The London Collection is a natural extension of Range Rover’s commitment to modern luxury. Just as our vehicles set new benchmarks in design and craftsmanship, these lifestyle pieces embody the same philosophy—effortless elegance, timeless quality, and a deep respect for artisanal skill.”

Martin Limpert, Managing Director of Range Rover, echoes this sentiment: “Our discerning clientele seeks more than just a vehicle—they desire a lifestyle that reflects their individuality. The London Collection is designed to enrich their world with pieces that are not only beautiful but deeply personal.”

Where to Purchase

The Range Rover London Collection is now available for purchase: [Click Here]. Discerning clients can also experience the collection firsthand at select Range Rover Houses worldwide.

Looking ahead, Range Rover plans to expand its lifestyle portfolio with additional exclusive drops, reinforcing its position at the pinnacle of modern luxury design.

Meeting a Growing Demand for Bespoke Luxury

Personalisation has become a cornerstone of the luxury vehicle experience. Since FY22, JLR has witnessed an unprecedented doubling of demand for bespoke colour options, particularly across its Range Rover and Range Rover Sport models. This year, sales of the exclusive Range Rover SV have also doubled, reflecting clients’ desire for customisation.

In response, JLR will expand its paint facilities at Castle Bromwich, UK, and Nitra, Slovakia, increasing capacity to handle an additional 17,000 bespoke client orders annually. For the first time, its most exclusive paint options will also be available across JLR’s other brands, marking a pivotal step in its journey toward providing unparalleled personalisation.

Cutting-Edge Upgrades at Castle Bromwich

Castle Bromwich, located in the heart of the UK’s Midlands, will become the hub of JLR’s Special Vehicle Operations (SVO) paint facilities. A £41 million transformation, including £26 million allocated for new, highly efficient application booths, will be completed in 2025.

The upgrades will feature:

• State-of-the-art spray robots that reduce paint waste by 30% compared to traditional hand-painting methods.
• Enhanced filtration systems that minimise water and energy usage.
• Significant energy and water savings, reinforcing JLR’s commitment to reducing environmental impact.

These advancements will support the SV Bespoke Paint Matching Service, offering clients the ultimate personalisation experience by enabling vehicles to be customised to match unique colours, including those of private jets and yachts. On average, this service adds £70,000 to the £202,000 base price of a Range Rover SV, epitomising exclusivity and craftsmanship.

Innovation and Sustainability in Slovakia

JLR’s Slovakian plant in Nitra, where Defender and Discovery models are manufactured, is set to receive a £24 million expansion. This includes the construction of a groundbreaking electric universal paint line, the first of its kind in Slovakia and for JLR.

Key features include:

• Electric curing ovens, reducing CO₂ emissions by 500 tonnes annually.
• A Smart Oven control system that optimises energy usage, automatically shutting down during inactivity.
• A heat exchanger to recover and reuse heat from flue gases, saving £750,000 annually and avoiding 2,250 tonnes of CO₂ emissions—the equivalent of 2,200 barrels of oil.

These innovations align with JLR’s long-term ambition to transition from gas-powered to lower-carbon, renewable energy sources. The new facility will also create 120 jobs in the region, with the first vehicles from the expanded paint line expected in 2026.

Sustainability at the Forefront

Paint shops are among the most carbon-intensive areas of automotive manufacturing, accounting for approximately 80% of operational emissions. JLR’s investments aim to turn this challenge into an opportunity for significant environmental impact reduction.

Andrea Debbane, Chief Sustainability Officer at JLR, stated:

“JLR is seeing a significant increase in clients wanting to personalise their vehicles, so we are preparing to expand our facilities and offer thousands more paint options across our brands, but doing so in the most sustainable and efficient way possible.”

Jamal Hameedi, Director of SVO, added:

“SVO is all about offering our clients unparalleled performance, luxury, and capability. By increasing our capacity, we can satisfy the demand growth from our Range Rover clients and also expand this service for the first time to clients of our other brands.”

Reimagining Luxury with Responsibility

This £65 million investment represents a key pillar of JLR’s Reimagine strategy, which prioritises sustainability and innovation. By reimagining one of the most energy-intensive processes in automotive manufacturing, JLR is driving forward its vision of delivering bespoke luxury while paving the way for a more sustainable future.

Land Rover’s iconic Defender has cemented its reputation for rugged capability, and now it raises the bar even further with the introduction of the powerful D350 diesel engine. This new addition to the diesel line-up replaces the D300, delivering a host of enhancements that elevate performance, efficiency, and refinement.

At the heart of this upgrade is the 3.0-litre six-cylinder twin-turbocharged diesel engine, which produces an impressive 257kW—a substantial increase of 36kW over the outgoing D300. Torque also receives a boost, climbing from 650Nm to a commanding 700Nm, ensuring effortless performance across a variety of driving conditions.

A New Era of Diesel Performance

“The new D350 diesel joins our series of diesel engines known for their impressive power and torque output, especially considering their size and weight,” explains Janico Dannhauser, Brand Manager for JLR South Africa and Sub-Sahara Africa. “The additional power and torque make Defender more engaging than ever, ensuring that everything from overtaking and towing to tackling the most extreme off-road trails is more effortless than ever.”

This powerful yet efficient engine aligns with Land Rover’s commitment to reducing environmental impact. The D350 meets stringent emissions standards, making it a more sustainable choice for discerning drivers. Its lightweight construction not only contributes to improved fuel economy but also enhances overall performance, enabling the Defender to excel both on-road and off.

Enhanced Refinement for Every Journey

Land Rover has incorporated advanced engineering to ensure the D350 engine is as refined as it is powerful. A suite of innovative technologies reduces internal friction, vibration, and noise intrusion, offering a smoother, quieter drive. These enhancements elevate the driving experience for both driver and passengers, whether navigating city streets or exploring remote trails.

Dannhauser adds: “The introduction of the new D350 diesel engine follows a slew of updates announced recently for Defender.”

Elevated Luxury with New Features

The Defender’s appeal extends beyond its powertrain upgrades, with a range of luxurious additions enhancing its versatility and comfort.

Defender 130: Captain Chairs Pack

Defender 130 now offers an optional Captain Chairs pack, delivering unparalleled second-row comfort. These individual heated and cooled seats provide a luxurious experience, complete with an aisle for easy access to the third row. This thoughtful design ensures that passengers in every seat enjoy the ultimate in comfort and spaciousness.

Signature Interior Pack

A standout feature across all Defender body styles is the new Signature Interior Pack, offering premium upgrades that elevate the cabin’s ambiance. Standard on Defender X and V8 specifications, and available as an option for Defender Dynamic HSE, this pack includes:

• 14-way electrically adjustable front seats with heating, cooling, and memory functions.
• Supportive winged headrests for front and second-row seats.
• Climate seats for the second row in Defender 110 and 130 models.
• Heated third-row seats, ensuring comfort for all passengers, regardless of the weather.

Interior material upgrades include Windsor Leather and Kvadrat™ seats, offered in Ebony or Caraway/Ebony finishes, alongside the modern Ultrafabrics™ option in Light Cloud/Lunar. These premium materials enhance the cabin’s tactility and aesthetic appeal, reflecting Land Rover’s dedication to craftsmanship.

Ready for Adventure

The updated Defender line-up, featuring the new D350 engine and enhanced interior options, is now available. Discover the perfect blend of power, refinement, and luxury by visiting www.landrover.co.za/defender.

With its commanding presence and unrivaled capability, the Defender continues to set the benchmark for adventurous luxury. The introduction of the D350 engine ensures this legacy is stronger than ever.

Land Rover’s Defender, the epitome of all-terrain excellence, is set to make a thunderous entry into the world of rally-raid motorsport. Starting in 2026, the marque will compete in the grueling Dakar Rally and the FIA World Rally-Raid Championship (W2RC) with a competition-spec vehicle based on the formidable Defender OCTA. This milestone move positions Defender in the ‘Stock’ category, where production-based vehicles will conform to revised regulations designed to showcase real-world durability and performance.

Defender OCTA: Built for the World’s Toughest Challenges

At the heart of this motorsport endeavor lies the Defender OCTA, heralded as the fastest and most capable Defender ever produced. Known for its unmatched off-road capability and resilience, the OCTA’s engineering excellence makes it the ideal candidate for the demands of rally-raid competition. Key elements retained in the race-ready version include:

• D7x Body Architecture: A lightweight aluminum monocoque construction, three times stronger than traditional body-on-frame designs, offering exceptional torsional rigidity.
• 4.4-Litre Twin-Turbo V8 Powertrain: Delivering immense power and reliability, the OCTA’s engine is tailor-made for the unforgiving rally-raid terrain.
• Transmission and Driveline Layout: Unaltered from the production model, proving the extreme durability and strength of the original design.

Mark Cameron, Defender Managing Director, emphasized the symbolic importance of the challenge:

“Taking on the most demanding rally-raid event in the world represents the ultimate test of our most extreme Defender to date. We know Dakar will be an immense challenge, but Defender OCTA combines huge performance with characteristic Defender capability and durability – the perfect foundations for what I’m confident will be a highly competitive rally-raid vehicle.”

The ‘Stock’ Category: A New Arena for Adventure

The decision to enter the FIA W2RC and Dakar Rally in the ‘Stock’ category comes as new regulations aim to level the playing field for production-based vehicles. These updates are a direct response to the growing popularity of high-performance 4x4s and SUVs, ensuring that the category authentically reflects the capability of vehicles available to consumers.

James Barclay, JLR Motorsport Managing Director, explained the collaborative journey to shape this new category:

“We had a vision for the future of production-based vehicles in rally-raid, so it has been incredibly positive to align with the ASO, FIA, and other manufacturers to create the new regulations for the ‘Stock’ category. Ahead of us is a year of detailed preparation, testing, and learning to be ready for Dakar 2026.”

Defender will field two competition-spec vehicles for the full FIA W2RC calendar and three vehicles for the Dakar Rally, the championship’s flagship event. This ambitious effort highlights Defender’s confidence in its engineering pedigree and its commitment to proving itself in the most challenging conditions.

A Rigorous Path to 2026

Preparation for this groundbreaking venture is already underway. Defender’s development program is a testament to the team’s dedication, encompassing intensive testing, data collection, and simulated competition environments. The process will culminate in test events and an official team launch later this year, setting the stage for Defender’s rally-raid debut in 2026.

This venture marks a thrilling new chapter for Defender. By competing in the world’s most punishing off-road events, Land Rover is set to redefine the benchmarks of durability, capability, and performance in the production-based category.

The rally-raid world better brace itself: Defender OCTA is coming to dominate.

Based at JLR’s Gaydon Engineering Centre, Rudy is housed in a sophisticated £2.1 million testing chamber designed to simulate some of the most extreme environmental conditions imaginable. Over the course of 12 weeks, Rudy will complete 84,000 door shuts—an exercise that mirrors the demands a vehicle’s door would face over its entire lifespan. When you consider that this testing cycle equates to a human lifting weights three times a week for more than 17 years, it’s clear that Rudy is undertaking a Herculean task.

The real challenge comes with the temperature extremes Rudy faces. Over the festive period, he will be subjected to a harsh cold of -40°C, akin to the chilling temperatures of the Arctic, and a sweltering heat of 82°C, similar to those found in Death Valley, California. It’s in these conditions that Rudy rigorously tests every aspect of a vehicle door, from the mechanics of the hinges to the performance of the locking systems. The door’s alignment, vibrations, and sound quality during closure are all scrutinised by Rudy’s analytical sensors.

Despite working in what can only be described as a North Pole-esque environment, Rudy maintains his focus, engaging with the vehicle through auditory feedback to ensure the functionality of critical door features. He even chats to the car to ensure that flush deployable door handles work seamlessly, even in the most demanding temperatures. It’s this combination of high-tech precision and a human touch that makes Rudy’s role essential to the quality assurance process.

“Quality across the whole client ownership experience is a top priority at JLR,” says Thomas Mueller, JLR’s Executive Director of Product Engineering. “Rudy is just one of our vital robots, representing our rigorous vehicle component testing programme, which evaluates parts in extreme conditions to simulate a lifetime of usage. This ensures their durability and meets the expectations our clients have for a modern luxury brand.”

JLR’s commitment to excellence is further reflected in the words of Thomas Love, the Component & System Test Manager. “The door is the first attribute of a vehicle that a client engages with, so it’s vital that this experience reflects our modern luxury standards. From the way the door handle deploys in cold and hot temperatures to the sound of the door closing, every element must remain refined and dependable throughout the vehicle’s lifetime.”

This meticulous testing is part of JLR’s £18bn Reimagine strategy, an ongoing investment in the future of the company. At the Gaydon facility, Rudy is not alone in testing vehicle components. The centre houses an impressive range of virtual and physical testing environments, including vehicle simulators, cold weather climate chambers, and semi-anechoic chambers. The facility is also home to 32 miles of tarmacked test track, off-roading courses, speed bumps, and manhole covers, all designed to simulate real-world conditions that every JLR vehicle will face.

Rudy’s work is just one example of JLR’s commitment to delivering vehicles that are not only luxurious but also durable, reliable, and ready for any challenge. So, while we celebrate the holiday season, Rudy the Robot will continue his relentless work to ensure that the next generation of Range Rover, Defender, Discovery, and Jaguar models stand the test of time. And, after 84,000 door shuts, Rudy will have earned his own well-deserved rest.

In an exciting new chapter for the iconic British brand, Defender has announced its official entry into the FIA World Rally-Raid Championship (W2RC), marking the start of a three-year commitment that will see the rugged luxury off-roader compete in the Dakar Rally and beyond. Beginning in 2026, Defender will field a works team in the fiercely competitive world of rally raid, with a strong focus on showcasing its unrivalled capability and durability.

The Road to Dakar: A Comprehensive Three-Year Programme
Over the course of the next three years, Defender will be represented by a two-car entry across the five rounds of the W2RC. However, it is the legendary Dakar Rally that will be the highlight, with Defender planning to enter a third vehicle for this prestigious event each year. Known as the ‘Everest of motorsport,’ Dakar offers an unparalleled test of endurance and performance, and Defender is primed to rise to the challenge.

Competing in the FIA’s new ‘Stock’ category – for production-based vehicles – Defender’s entry will be in line with new and revised regulations set to come into effect in 2026. These changes promise to make the category even more competitive, offering the perfect platform to demonstrate the rugged durability and exceptional performance that Defender is renowned for.

The works team will also undergo a full test and development programme in 2025, ensuring that the vehicles are fine-tuned and ready to take on the brutal demands of the Dakar Rally. The programme will culminate in a competitive test event during autumn 2025, with the official team launch slated for the months leading up to the 2026 Dakar Rally.

Designed for Extreme Adventure: Defender’s D7x Architecture
At the heart of Defender’s success in the FIA W2RC will be its purpose-engineered D7x architecture, built to handle the extreme conditions of rally raid racing. The D7x, which stands for extreme, is a lightweight aluminium monocoque construction that creates an exceptionally stiff body structure, three times stiffer than traditional body-on-frame designs. This robust foundation ensures Defender can withstand the harshest terrains, including the rocky deserts and unforgiving sand dunes of the Dakar Rally, providing the perfect platform for peak performance and resilience.

Defender’s innovative design allows it to combine luxury with unmatched off-road capability, a combination that will no doubt turn heads as it takes on the world’s most demanding rally. From the start line in 2026, the Defender works team will be setting new standards for reliability, endurance, and competitive spirit.

A Game-Changing Motorsport Partnership
The decision to join the W2RC and Dakar Rally aligns with Defender’s growing presence in the world of motorsport, and this three-year partnership with the FIA represents a significant milestone for the brand. The works team’s participation will be bolstered by a multi-year agreement as the official vehicle partner to Dakar. From 2025, Defender will provide a fleet of 20 vehicles to support the event, transporting race officials and VIP media from the rally’s start in Bisha to its finish in Shubaytah, Saudi Arabia. Additionally, six highly specialised Defender recce vehicles will be deployed by Dakar organisers to plan the routes for the 2026, 2027, and 2028 events.

The Excitement Builds: The Countdown to 2026
With just over a year to go until the inaugural Defender works team entry at Dakar 2026, the anticipation is already palpable. Mark Cameron, Defender Managing Director, commented, “Dakar 2025 has begun. Defender is already here showcasing its capability and durability through our official car partnership, but to know that in 12 months we’ll be back with a three-car Defender works team entry at the beginning of a full FIA World Rally Raid Championship campaign is incredibly exciting. We have chosen to compete in the ‘Stock’ category to showcase the toughness and dependability of the production Defender.”

James Barclay, JLR Motorsport Managing Director, echoed Cameron’s enthusiasm, stating, “I’ve called Dakar the Everest of motorsport. Being here to once again see the prologue stage kick-off reinforces the challenge we face. It will be an incredible adventure from both human and engineering perspectives, and the team is already working hard to develop Defender within the new ‘Stock’ FIA W2RC rules for 2026 that will make for such a competitive category. We along with the FIA, ASO, and other manufacturers have helped shape these new regulations, which represent an exciting new chapter for the Dakar, W2RC, and Rally Raid in general.”

Ready for the Challenge
The coming years will see Defender rise to the occasion, taking on the ultimate motorsport adventure and pushing its extreme capability to new limits. As the team readies itself for the 2026 Dakar Rally, the world will be watching as Defender proves that it is not just a luxury brand, but a true champion of endurance and off-road performance.

Stay tuned as Defender continues to build anticipation for what promises to be one of the most exciting and competitive entries in the FIA World Rally-Raid Championship. With its exceptional engineering, innovative design, and unwavering spirit, Defender is ready to conquer the world’s toughest rally – and to show the world what it truly means to be built for adventure.

With a commitment to setting a new benchmark in electric luxury SUVs, this gruelling phase tests the limits of Range Rover’s cutting-edge technology, from its thermal management systems to its terrain-conquering Intelligent Torque Management.

Supreme Cooling Under Supreme Pressure
The desert presents an unparalleled challenge for any vehicle, but for an electric SUV, the stakes are even higher. Cooling the cabin while optimising battery performance is no small feat in such harsh conditions. Range Rover’s revolutionary thermal management system intelligently regulates heat distribution throughout the vehicle, ensuring the battery, motors, and cabin remain cool and efficient.

Thomas Müller, Executive Director of Product Engineering at Range Rover, explains:

“A hot climate is one of the most challenging for any battery electric vehicle. The need to cool the cabin and optimise battery performance simultaneously, combined with the additional challenge of driving on fine sand, pushes every system to its limits. Our testing has shown that Range Rover Electric matches—and in some cases surpasses—the performance of its ICE counterparts in these conditions, a testament to our engineering advancements.”

Desert Dominance with Intelligent Torque Management
The Range Rover Electric’s Intelligent Torque Management system is a standout feature, delivering unparalleled traction and composure on challenging terrain. By assigning torque control directly to each wheel’s electric drive unit, the system reduces reaction times from 100 milliseconds to a lightning-fast 1 millisecond. This precision enables effortless navigation of fine sand, steep inclines, and uneven surfaces, ensuring a seamless driving experience even in the most demanding conditions.

One of the most iconic trials is Sharjah’s famed Al Badayer desert, home to the imposing “Big Red” dune. This 300-foot natural formation serves as a proving ground for all Range Rover vehicles. Completing the ascent five times without a dip in performance is a prerequisite for advancing to the next testing phase. The Range Rover Electric not only passed but excelled, showcasing its capability and resilience.

Luxury Without Compromise
The advanced suspension system and well-balanced weight distribution of the Range Rover Electric ensure supreme comfort and control, whether navigating Dubai’s city streets or conquering rolling dunes. Its electrified drivetrain delivers instant torque, smooth acceleration, and a refined ride, maintaining the hallmark elegance synonymous with Range Rover.

With over 50 years of pioneering engineering, Range Rover’s electric era blends its legendary “go anywhere” DNA with cutting-edge electric mobility. The current testing phase underscores the brand’s unwavering commitment to luxury, capability, and innovation.

A Vision for the Future
As the Range Rover Electric nears the final stages of development, its readiness to meet the world’s most discerning clients is clear. With reservations set to open in 2025, this SUV is not just a testament to Range Rover’s heritage but a bold statement about its electrified future.

From the saffron dunes of the UAE to the global stage, Range Rover Electric is proving that luxury and sustainability can coexist without compromise. The world is watching as this icon evolves, setting a new standard for electric SUVs—one dune at a time.

At the heart of the expedition lay a life-saving mission: the distribution of 15,880 insecticide-treated mosquito nets to vulnerable women and children. Each net protects an average of one mother and two children, highlighting the expedition’s vital role in combating malaria, one of Africa’s deadliest diseases.

Heart and Courage in Action
Nicknamed Moyo and Isibindi—meaning “heart” and “courage”—the two Defender 130 D300s transported not only mosquito nets but also ‘Rite to Sight’ reading glasses and Wildlife Art templates. The expedition touched lives in nations across the continent, from Angola and Mozambique in Southern Africa to Chad and South Sudan in Central Africa, and further west to Cameroon, Ghana, and Nigeria.

For expedition leader Ross Holgate, the journey was a true test of grit, determination, and engineering excellence.

“This expedition was gruelling and tested the limits of both man and machine,” Holgate recounted. “Our Defenders never faltered, whether navigating the Congo’s flooded landscapes, conquering the Sahara’s punishing 50°C temperatures, or enduring the unforgiving roads to Juba. Their reliability was our lifeline.”

Engineering Excellence in Extreme Conditions
The Defender 130’s engineering prowess was crucial to the expedition’s success. Holgate praised the vehicle’s air suspension system, which absorbed the impact of potholes and uneven terrain, allowing drivers to withstand long hours behind the wheel.

With over 10,000 hours logged in the driver’s seat during the Afrika Odyssey, Holgate declared the Defender the ultimate choice for the Kingsley Holgate Foundation.

“We’ve driven countless vehicles in our 40-plus expeditions, but the Defender remains unmatched. Its capability is unparalleled, whether wading through rivers, traversing desert dunes, or navigating treacherous mountain passes.”

A Legacy of Exploration
The Afrika Odyssey is the latest chapter in a storied partnership between the Kingsley Holgate Foundation and Land Rover, spanning more than 40 expeditions. In the past three years alone, the team has logged over 150,000km in the new Defender across three monumental journeys.

• Mzansi Edge Expedition: A 16,000km, 80-day journey around South Africa during the COVID-19 pandemic, aimed at delivering essential food parcels to vulnerable communities.
• Defender Transcontinental Expedition – Hot Cape to Cold Cape: A daring adventure from Cape Town to Nordkapp, Norway, the northernmost drivable point on Earth.
• Afrika Odyssey Expedition: A 12-month odyssey through diverse landscapes, from swampy forests and towering dunes to rocky passes and Arctic cliffs.

A Vehicle Built for Purpose
From its inception, the Defender has been synonymous with adventure and resilience. Its performance during the Afrika Odyssey underscores why it remains the Kingsley Holgate Foundation’s vehicle of choice.

As the Foundation continues its mission to uplift lives and explore uncharted territories, the Defender stands as a beacon of durability and compassion, embodying the spirit of adventure while making a tangible difference in the world.

At the Milltek Corp booth (24313) in the Central Hall, Urban USA is presenting an impressive array of sophisticated styling enhancements that exemplify the brand’s commitment to elevating the iconic luxury marque. Through collaborations with the prestigious Platinum Motorsport and Lusso Auto Spa & Design, Urban USA has brought its signature Widetrack Series to the American market, offering bespoke upgrades that reflect British craftsmanship and design excellence.

The Range Rover Sport L461, with its complete Widetrack styling program, is a standout example of Urban Automotive’s capabilities. This vehicle features a striking carbon fibre bonnet and a meticulously redesigned carbon fibre front bumper, lending the SUV a bold and assertive appearance. The Widetrack arch package and upper rear spoiler, coupled with a redesigned rear bumper, further enhance the vehicle’s commanding presence. Built by the esteemed Platinum Motorsport Group in Los Angeles, this Range Rover showcases a sophisticated Borasco Grey finish, accentuated by 24-inch Urban Vossen UV1-R wheels in Satin Black and detailed with 2×2 Twill carbon fibre elements.

Equally impressive, the Range Rover L460, expertly crafted by Lusso Auto Spa & Design, is presented in a stunning Ionian Silver. This vehicle features 24-inch Urban Vossen UV-7 wheels in Silver Matte Clear, alongside Urban’s distinctive carbon fibre accents, which enhance its athletic aesthetics. The visual carbon fibre front bumper and mouthpiece trim overlay not only add to the vehicle’s aggressive stance but also reflect a sophisticated design ethos.

Urban Automotive’s expansion in the United States has been fueled by a high-profile clientele, including television personalities such as Scott Disick and Kim Kardashian. Disick’s collection includes Urban-customised models like the Rolls-Royce Ghost and Cullinan, while Kardashian’s signature Range Rover L460 epitomizes the brand’s allure among celebrities. This strong association with high-profile clients underscores Urban Automotive’s growing reputation and appeal in the ultra-luxury vehicle market.

The brand’s presence at SEMA 2024 signifies a pivotal moment in responding to the increasing demand for unique, high-end modifications in the U.S. Urban USA’s exclusive partnership with Milltek Corp expands access to Urban Automotive’s premium range of British styling products, making them available to a broader American audience.

“Bringing Urban’s Widetrack styling programme to the U.S. is a great achievement for us, and we believe it will strongly resonate with the crowds here,” said Simon Dearn, founder of Urban Automotive. “SEMA provides the ideal platform to showcase our commitment to precision, design, and exclusivity. We’re excited to introduce our distinctive British style and craftsmanship to the American audience.”

For those unable to attend in person, Urban Automotive invites enthusiasts to catch a behind-the-scenes glimpse of SEMA in their weekly YouTube series, Urban Uncut, with a new episode set to premiere on November 8 at 5:30 PM GMT.

For more information on Urban Automotive, please visit www.urban-automotive.co.uk or call 01908 978978.

Specifications: Urban Automotive Range Rover Sport (L461 Series) Styling Programme

Widetrack Exterior Styling:

• Restyled replacement carbon fibre front bumper
• Visual carbon fibre front bumper mouthpiece
• Mouthpiece trim overlay in visual carbon fibre
• Integrated daytime running lights with OEM fog lamp carryover
• Three-piece front bumper splitter in visual carbon fibre
• Restyled replacement carbon fibre rear bumper
• Rear diffuser with removable skid pan in visual carbon fibre
• Carbon fibre bonnet
• Milled billet aluminium exhaust finishers with engraved Urban logo
• Front upper ‘matrix’ grille in visual carbon fibre with Urban icon branding
• Widetrack arch package
• Lower door sills in visual carbon fibre (options for SWB and LWB)
• Upper rear spoiler
• Carbon fibre wing mirror covers
• Urban icon rear tailgate badge
• Urban bonnet and tailgate lettering

Wheels & Tyres:

• 23″ or 24″ forged alloy wheel package

Optional Extras:

• Milltek Sport performance exhaust

About Urban Automotive
Established in 2014, Urban Automotive has become the UK’s foremost luxury vehicle styling provider, specializing in ‘OEM Plus’ design and bespoke vehicle modifications. With headquarters and production based in Milton Keynes, Urban Automotive is recognized as a leader in carbon fibre styling kits for an expanding range of premium and luxury models.