The announcement aligns with a momentous achievement for Mahindra South Africa, as the company celebrates the production of its 25,000th locally assembled Pik Up, which rolled off the line on 24 February 2025. This milestone underscores Mahindra’s growing influence in the region, following the global unveiling of its next-generation Pik Up in South Africa in August 2023.

Mahindra’s expansion strategy also includes ramping up production at its existing KwaZulu-Natal assembly facility, operated by AIH Logistics. This move reflects the brand’s long-term vision for the South African market and its increasing contribution to the local automotive industry.

A Strategic Step Towards Local Manufacturing

The MoU signals Mahindra’s intent to assess the viability of expanded local manufacturing operations. The feasibility study will focus on critical aspects such as South Africa’s automotive industry incentives, export market potential, workforce development, and supply chain infrastructure. Additionally, it will evaluate logistics and supply chain feasibility, identifying optimal locations for the potential facility while considering integration into South Africa’s industrial landscape, including New Energy Vehicles (NEV).

“Reaching the milestone of our 25,000th locally assembled Pik Up is a testament to Mahindra’s growing footprint and long-term commitment to South Africa,” said Rajesh Gupta, CEO of Mahindra South Africa. “As we continue to strengthen our operations, this MoU allows us to explore the feasibility of expanding our local assembly capabilities. This study will provide valuable insights into the potential for deeper integration into South Africa’s automotive landscape while supporting the country’s industrial growth objectives.”

Aligning with South Africa’s Automotive Master Plan

While the MoU marks an important step, Mahindra has not yet made any commitments regarding the establishment of a CKD facility. Instead, the study will enable both Mahindra South Africa and the IDC to conduct a thorough evaluation before any final decisions are made.

Rian Coetzee, Acting Divisional Executive for Industry Planning and Project Development at the IDC, emphasized how Mahindra’s commitment aligns with South Africa’s broader automotive strategy. “Mahindra’s ramped-up feasibility study in South Africa supports the objectives of the South African Automotive Master Plan (SAAM) 2035, which aims to bolster the country’s competitiveness as an automotive assembly hub. Depending on the study’s outcome, there is significant potential to increase local production, which in turn could generate employment opportunities.”

As Mahindra continues to deepen its footprint in South Africa, the results of this feasibility study could shape the next phase of its expansion strategy. The company’s collaboration with the IDC reflects its long-term vision for the region, reinforcing South Africa’s position as a key player in the global automotive industry.

The event was graced by the Honourable Deputy President of South Africa, Mr. Paul Mashatile, who emphasized the power of cultural fusion in fostering unity and understanding. “South Africa’s music and cultural heritage are a rich mosaic of influences, shaped by centuries of interaction between diverse traditions. The Mahindra Fusion Fest is a testament to this vibrant tapestry, blending music, fashion, and art in a way that resonates with our national identity. Diverse people unite, and together, we rise,” he stated.

20 Years of Growth and Commitment

Since its entry into South Africa in 2004, Mahindra has expanded rapidly, solidifying its presence as one of the fastest-growing automotive brands in the country. With over 100,000 customers, 95 dealerships nationwide, and a robust presence in sub-Saharan Africa, Mahindra has invested heavily in local assembly, dealer expansion, and training programs to enhance the customer experience and drive sustainable growth.

Mahindra’s impact extends beyond vehicles, with landmark investments such as the establishment of a local assembly plant at Dube TradePort in Durban in 2018. The recent roll-out of its 20,000th locally assembled vehicle underscores its long-term commitment to South Africa. Additionally, plans for a new, larger assembly facility reaffirm Mahindra’s vision of making South Africa a strategic hub for the brand’s operations in the region.

Over the years, Mahindra has introduced a range of iconic models tailored for the South African market, including the Scorpio, XUV 700, and the award-winning Scorpio-N. These vehicles have cemented Mahindra’s reputation for producing rugged, reliable, and innovative SUVs that cater to local driving conditions and consumer preferences.

Introducing the XUV 3XO: A New Era Begins

The celebration of Mahindra’s 20-year journey coincided with the unveiling of the XUV 3XO, an exciting addition to the compact SUV segment. Representing Mahindra’s ‘Discover the X’ philosophy, the XUV 3XO blends accessibility, cutting-edge technology, and bold design, making world-class SUVs more attainable for a wider audience in South Africa.

“Our journey in South Africa has been about more than just vehicles—it’s about building a legacy of trust, innovation, and community impact. As we enter our third decade, our focus remains on delivering world-class SUVs that align with the aspirations of South Africans while deepening our role as a corporate citizen,” said Veejay Nakra, President – Automotive Division, Mahindra & Mahindra and Chairman of the Board, Mahindra South Africa.

Mahindra Fusion Fest: A Celebration of Culture, Innovation, and Community

Bringing together over 7,000 attendees, the Mahindra Fusion Fest was an electrifying showcase of music, fashion, and art, reflecting the brand’s dynamic evolution in South Africa. Rooted in the ‘Discover the X’ philosophy, the festival celebrated exploration, self-expression, and the breaking of boundaries—values that define both Mahindra’s SUV range and its broader mission in South Africa.

The festival featured genre-defying musical performances, cutting-edge fashion inspired by automotive design, and live artistic expressions that brought Mahindra’s brand ethos to life. A standout moment of the event was the unveiling of the ‘Discover the X Line by Thula Sindi’—a bold, youthful fashion collection inspired by the XUV 3XO. This collaboration also saw the introduction of three exclusive Thula Sindi Edition XUV 3XO SUVs, seamlessly merging automotive craftsmanship with contemporary fashion.

Additionally, the Mahindra Music Talent Search and Fashion Talent Initiative provided young South African artists and designers with a platform to showcase their creativity, reinforcing Mahindra’s commitment to nurturing local talent. The winners of the ‘Together We Rise’ initiative performed on stage, proving that local talent is at the heart of Mahindra’s vision for the future.

Beyond entertainment, the festival underscored Mahindra’s commitment to social impact. A one-of-a-kind art experience included a monumental sculpture designed by university students and live graffiti murals by young street artists, further cementing Mahindra’s support for emerging talent and creative expression. Moreover, Fusion Fest linked every aspect of the celebration to charitable causes, raising funds for 10 large charities and ensuring the festival’s legacy extended beyond a single event.

A Future Driven by Innovation and Community

As Mahindra embarks on its third decade in South Africa, the brand remains committed to driving innovation, fostering unity, and uplifting communities. “Mahindra has always believed in the power of bringing people together—through our vehicles, our partnerships, and our impact on society. Fusion Fest is not just a celebration of our journey; it’s a testament to the relationships we’ve built and the legacy we’re creating. With our new decade ahead, our commitment to innovation, community upliftment, and the vibrant spirit of South Africa is stronger than ever,” said Rajesh Gupta, CEO of Mahindra South Africa.

With the success of Fusion Fest and the launch of the XUV 3XO, Mahindra’s presence in South Africa is set to reach new heights. The brand’s legacy is not just one of automotive excellence but of meaningful impact, cultural integration, and a steadfast belief in the power of unity.

#MahindraFusionFest #MahindraSA #DiscoverTheX #TogetherWeRise

#Ubuntu #MahindraRise

A Celebration of Fusion

Fusion Fest is not just a festival—it’s an electrifying spectacle that mirrors South Africa’s diverse cultural landscape. Through a bold blend of music, art, and fashion, Mahindra is redefining what it means to celebrate self-expression. Attendees will experience genre-defying performances featuring the likes of Cassper Nyovest, Radio Kalahari Orkes, and opera sensation Zandile Mzazi, alongside other musical powerhouses such as Sipho “Hotstix” Mabuse, Aymos, Kamo Mphela, and Mi Casa. The evening promises to be an unforgettable showcase of South Africa’s artistic excellence.

At the heart of the celebration is Mahindra’s latest innovation—the all-new XUV 3XO. This compact SUV is more than just a vehicle; it’s a bold statement of Mahindra’s commitment to innovation, performance, and accessibility. Serving as a canvas for creative collaborations, the XUV 3XO will take centre stage, featuring unique art and fashion elements crafted exclusively for the event.

A Legacy of Growth and Innovation

For two decades, Mahindra has been synonymous with toughness, capability, and reliability, building a strong reputation through its rugged bakkies and SUVs. However, with the introduction of award-winning models like the XUV700 and Scorpio-N, the brand has seamlessly merged advanced technology with contemporary design, appealing to a new generation of drivers.

“The XUV 3XO represents more than just a vehicle; it embodies a mindset—a bold, confident approach to life that aligns perfectly with the spirit of Fusion Fest,” says Rajesh Gupta, CEO of Mahindra South Africa. “Our theme, ‘Discover the X’, is about embracing individuality, pushing boundaries, and celebrating the freedom to explore new possibilities.”

Mahindra’s influence extends beyond South Africa, with its guiding philosophy, Mahindra Rise, championing sustainability, innovation, and social responsibility. The event also reflects the shared ethos between South Africa’s Ubuntu philosophy and India’s Vasudhaiva Kutumbakam—a belief that the world is one family.

South Africa: Mahindra’s Second Home

Since its arrival in 2004, Mahindra has grown from strength to strength, becoming the fastest-growing automotive brand in South Africa. The last seven years have seen exceptional progress, with Mahindra outpacing the general market and exceeding all sales targets. In January 2025, Mahindra achieved a historic milestone, recording the largest jump in sales and securing its place among South Africa’s Top 10 vehicle manufacturers.

The XUV 3XO has emerged as a standout performer, not only dominating the compact SUV segment but also earning a coveted spot as a finalist for the 2025 South African Car of the Year. With its impressive growth trajectory, Mahindra is setting the stage for an even more ambitious future.

“The Fusion Fest not only celebrates two decades of success in South Africa but also announces our aspirations for the next chapter,” says Gupta.

A Night of Unforgettable Moments

Beyond the spectacle, Fusion Fest is also about giving back. Several charities will benefit from the proceeds of the event, and aspiring artists will be given once-in-a-lifetime opportunities. From performing alongside industry icons to winning bursaries, recording sessions, and donations, the event is designed to uplift and empower South Africa’s next generation of creatives.

One lucky attendee will also drive away in a brand-new XUV 3XO, adding to the night’s excitement.

For those unable to attend in person, the festivities can be followed via #MahindraFusionFest and #MahindraSA on social media.

For more information, visit mahindra.co.za.

The announcement coincided with the Proteas’ preparations for their final T20 International against India, setting the stage for an exciting collaboration between one of South Africa’s premier cricket franchises and the fast-growing automotive brand.

A Partnership Beyond the Pitch
Mahindra’s CEO, Rajesh Gupta, highlighted the broader significance of this partnership.

“As we celebrate our twentieth anniversary in South Africa and the production of our 20,000th Mahindra Pik Up, this collaboration with Lions Cricket is a milestone that reflects our growth as a trusted brand in the country,” said Gupta.

Mahindra’s support goes beyond branding on Lions Cricket kits and stadium sponsorship. The partnership aligns with the Lions’ community-driven initiatives, including school sports development, rural cricket outreach, and charitable causes such as breast cancer awareness, feeding schemes, and promoting the health of young girls in schools.

“We are proud to join forces with Lions Cricket to amplify their efforts in making a meaningful difference in South African communities,” Gupta added.

Cricket as a Strategic Pillar
This collaboration with Lions Cricket marks Mahindra’s second foray into cricket sponsorship. Earlier this year, the brand partnered with the Joburg Super Kings in the SA20 Cricket Series, providing vehicles and financial support.

As part of the new agreement, Lions Cricket will receive a fleet of Mahindra’s flagship vehicles, including the XUV700, the rugged Scorpio-N—recently crowned South Africa’s SUV of the Year—and the new XUV3XO. The latter, Mahindra’s compact SUV offering, boasts six airbags, vehicle stability control, and a turbocharged petrol engine, all starting from R254,999.

These vehicles will be used by Lions Cricket for operational purposes, while Mahindra’s Pik Up bakkies will help facilitate activations and match-day engagements at the DP World Wanderers Stadium. Fans can also look forward to vehicle displays, exciting activities, and giveaways during both domestic and international matches.

Building Dreams Together
Lions Cricket CEO, Jono Leaf-Wright, expressed enthusiasm for the partnership.

“We are truly grateful for this meaningful collaboration with Mahindra. With their support, we are confident in bringing our ambitious plans to life, not just for cricket but for the community as well,” said Leaf-Wright.

The Lions are not only reigning champions in the T20 Challenge Series and the 4-Day Domestic Series but also the 2023 Sports Organisation of the Year. This partnership promises to amplify their impact on and off the field.

A Winning Kickoff
Mahindra launched its partnership in style during the recent international T20 test at DP World Wanderers. With their presence cemented, Mahindra will now be an integral part of all upcoming games, including the DP World Lions’ clash against Western Province in the domestic league.

By combining a shared passion for cricket and community upliftment, Mahindra and Lions Cricket are poised to make a lasting impact.

For more information about Mahindra South Africa, visit www.mahindra.co.za.

Follow Lions Cricket on social media: @LionsCricketSA.

Competitive Pricing and Key Specifications
Starting at an attractive R254,999 for the manual transmission (MT) variant and R274,999 for the automatic transmission (AT), the XUV 3XO offers a compelling value proposition. It comes equipped with standard features that include six airbags, electronic stability program (ESP), and all-wheel disc brakes across the range, ensuring a comprehensive safety package.

Under the hood, the XUV 3XO is powered by a 1.2L turbo petrol engine that delivers an impressive 82 kW and 200 Nm of torque, enabling dynamic acceleration from 0-60 km/h in just 4.6 seconds. The all-AT models feature a smooth 6-speed automatic transmission with a torque converter, enhancing driving comfort and responsiveness.

Standout Design
The XUV 3XO presents a bold and athletic silhouette, characterized by its imposing stance and striking design elements. Highlights include:

• Signature LED Headlamps and Daytime Running Lights
• 17” Diamond Cut Alloy Wheels
• Captivating LED Tail Lamps with a Rear Infinity Light Bar
• The largest Panoramic Skyroof™ in its class, enhancing the driving experience with an airy and spacious ambiance

This attention to design extends to the interior, featuring premium finishes that create a sophisticated environment. The cabin includes a plush, soft-touch leatherette dashboard, complemented by leather accents on key touchpoints.

Cutting-Edge Technology
Mahindra’s commitment to advanced technology is evident in the XUV 3XO’s dual floating high-resolution screens, with the largest 10.25” digital cluster and 10.25” infotainment system. Drivers can enjoy a premium audio experience with the Harman Kardon system, featuring seven speakers and a nine-channel equalizer.

Additional technological features include:

• A 360-degree Surround View System with blind view monitoring
• Wireless charging and connectivity with both Apple and Android systems
• Ultra-fast 65W USB charging, capable of charging a laptop

Furthermore, the XUV 3XO offers Level 2 ADAS, equipped with ten standard safety features, ensuring that drivers benefit from enhanced safety and convenience on the road.

World-Class Safety
Safety remains a top priority for Mahindra, as evidenced by the XUV 3XO’s impressive safety credentials:

Standard six airbags across all models
A robust body structure, with over 45% made from ultra-high-strength steel
Advanced features such as an electronic parking brake with auto hold, and standard all-wheel disc brakes
The SUV is engineered to absorb significant impacts, making it a leader in both active and passive safety systems within its segment.

Superior Comfort and Performance
The XUV 3XO is designed with passenger comfort in mind. Its 2.6m wheelbase ensures spacious cabin dimensions, while features like dual-zone climate control, rear AC vents, and a cooled glove box enhance the overall passenger experience. The generous boot space of 364 liters, coupled with 60:40 split rear seats, adds to its versatility.

On the performance front, the SUV boasts a MacPherson Strut Fully Independent Front Suspension and a Twist Beam Semi-independent Rear Suspension, providing a smooth ride and superior handling across all terrains. The introduction of smart drive modes—Zip, Zap, and Zoom—ensures that drivers can tailor the driving experience to their preferences, while the MTV-CL technology optimizes suspension response for enhanced comfort.

Availability and Customer Engagement
The XUV 3XO will be available for viewing and test drives at Mahindra’s 90 dealerships across South Africa starting 20 September 2024, with sales and customer deliveries commencing on 3 October 2024. To celebrate the launch, Mahindra is offering attractive finance options for early adopters.

Rajesh Gupta, CEO of Mahindra South Africa, encapsulates the brand’s vision: “The introduction of the XUV 3XO continues our promise to bring new-age Authentic SUVs to the South African customer, marking a new era of innovation and excellence in our offerings.”

With its compelling blend of advanced technology, world-class safety, and spirited performance, the Mahindra XUV 3XO is set to make a substantial impact in the compact SUV market. As Mahindra steps confidently into its third decade in South Africa, the XUV 3XO stands as a testament to the brand’s commitment to delivering exceptional value and quality to its customers.

A Momentous Occasion
The event was attended by high-profile dignitaries from both South Africa and India, including the Honourable Shri Prabhat Kumar, High Commissioner of India to South Africa, and Dr. Thelma David, Consul General of India in Durban. The leadership team of Mahindra South Africa, led by CEO Rajesh Gupta, and key executives from AIH Group, Mahindra’s production partner, were also present to mark the occasion.

The highlight of the celebration was the presentation of the 20,000th vehicle—a Pik Up S6 4×4—which symbolizes Mahindra’s journey and success in the South African automotive industry.

A Journey of Growth and Expansion
Mahindra’s assembly operations in South Africa began in May 2018, with a modest goal of producing 2,500 units annually. However, the company quickly exceeded expectations, quadrupling its production output. Initially, the assembly plant focused on single-cab Pik Up models, but over time, it expanded its capabilities to include double-cab and special edition models, such as the popular Karoo Editions.

“The Mahindra Assembly Facility could rightfully be described as the largest and most complex of its kind on the African continent if one considers single-brand facilities that produce a consistent flow of vehicles every month,” said Rajesh Gupta, CEO of Mahindra South Africa.

Supporting Mahindra’s assembly operations is AIH, a Level 2 BBBEE Empowered company that operates the facility on Mahindra’s behalf. The collaboration between Mahindra and AIH has been instrumental in increasing production output and improving the complexity of the facility’s operations. This partnership has also led to the sharing of valuable intellectual property, further solidifying Mahindra’s global production capabilities.

Looking Ahead: A New Era of Production
In line with its growth strategy, Mahindra is set to embark on the next phase of its journey in South Africa with the construction of a new assembly facility. Scheduled for completion in June 2025, the new 14,000 m² facility will significantly boost Mahindra’s production capacity and further cement the company’s commitment to the South African market.

The new facility will also lead to an expansion of Mahindra’s workforce, increasing the number of employees on the assembly line from the current 90. This expansion reflects Mahindra’s confidence in the future of its operations in South Africa, as well as its dedication to meeting the growing demand for its vehicles.

A Second Home Outside of India
Mahindra’s success in South Africa is a testament to the company’s long-term vision and strategic investments. Since its inception in October 2004, Mahindra South Africa has grown its vehicle range, dealer network, and supporting infrastructure, positioning itself as a major player in the local automotive market.

Mahindra’s efforts have not gone unnoticed. The company has been recognized as the fastest-growing brand in South Africa multiple times, thanks to its innovative approach and strong market presence. The introduction of special edition models like the Karoo Dusk, Dawn, Storm, and Dew, all produced at the Durban assembly facility, has further enhanced Mahindra’s appeal among South African bakkie buyers.

Speaking at the ceremony, Shri Prabhat Kumar highlighted the importance of the growing trade and investment relationship between India and South Africa, with Mahindra serving as a prime example of this successful partnership.

“South Africa’s role as our second home outside of India was emphasized last year when Mahindra unveiled its new global Pik Up concept in South Africa to a global audience,” said Rajesh Gupta. “Mahindra South Africa and its assembly facility will become an important part of the global Pik Up plans, especially with the announcement that Mahindra will continue to produce the current range of bakkies alongside the new model.”

As Mahindra marks its 20th year in South Africa, the company’s achievements and future plans reflect its commitment to the region. With a new assembly facility on the horizon and a continued focus on innovation and growth, Mahindra is poised to strengthen its position in the South African automotive market for years to come.

Mahindra & Mahindra Ltd (M&M), a frontrunner in India’s SUV market, is set to revolutionize its electric vehicle (EV) paint facility by incorporating ABB Robotics’ state-of-the-art PixelPaint technology. This pioneering move marks M&M as the first original equipment manufacturer (OEM) in India to utilize PixelPaint for applying distinctive roof and pillar colors.

ABB’s award-winning PixelPaint technology, akin to an inkjet printer, will commence serial production in 2025. Joerg Reger, Managing Director of ABB Robotics Automotive Business Line, highlights the transformative impact of this innovation: “PixelPaint technology can precisely apply large uniform color areas and intricate details without interrupting the production flow or requiring manual adjustments. This fully automated process will enable Mahindra to deliver sophisticated finishes, such as contrasting roof and pillar treatments, on its new EV line.”

The PixelPaint system features a paint head equipped with over 1,000 individually controlled nozzles mounted on an ABB IRB 5500 series robot. Coupled with ABB’s advanced 3D vision system and coordinated by the RobotStudio® planning and programming software, this setup ensures meticulous paint application directly onto the vehicle body, eliminating overspray and airborne mist. This precision negates the need for labor-intensive masking and repeated paint shop visits, leading to zero waste while maintaining high detail accuracy.

The increasing consumer demand for personalized vehicles has driven ABB to develop technologies like PixelPaint, positioning Mahindra’s products within the luxury segments. The implementation also includes 42 robots from ABB’s IRB 5500 family, reinforcing M&M’s leadership in adopting advanced manufacturing technologies.

Complex procedures such as interior painting and sealing are fully automated, with ABB’s systems ensuring precise paint application only where necessary. This eliminates manual masking, saves time, and reduces material usage. Additionally, ABB’s RB1000i digitally-enabled paint atomizers enhance transfer efficiency by 10 percent and decrease waste by over 30 percent, significantly reducing airborne paint loss.

For further details on ABB’s PixelPaint technology, please visit: ABB Robotics PixelPaint.

The company left Cape Town today for a trip through South Africa and Namibia on a route that includes every type of terrain, including some uncharted routes in the unforgiving Namib desert.

“In recognising the Mahindra Scorpio-N as the winner of the Adventure SUV of the Year, the SA Guild of Mobility Journalists tested both the on-road manners and off-road performance of the vehicle.

“We want to replicate their tests and rev it up a few notches to show that our build quality and the quality of the underlying engineering in the Scorpio-N make it the perfect companion to unleash real adventure, straight off the showroom floor,” says Rajesh Gupta, CEO of Mahindra South Africa.

The new flagship SUV rides on a new-generation ladder frame platform that uses a new Pentalink multi-link rear suspension, a new generation of the mHawk turbodiesel engine with 128.6 kW and 400 Nm of torque and a new 6-speed automatic transmission. Indeed, the new Scorpio-N is brand new from the rubber to the roof.

The Scorpio-N also introduced Mahindra’s new terrain-response system, aptly names 4XPLOR, which allows the driver to change the vehicle settings and performance characteristics to match the terrain and driving conditions.

Also worth noting is that the Mahindra Scorpio-N has set a new benchmark in the market for ladder framed off-road vehicles by achieving a full five-star safety rating in the Global New Car Assessment Programme.

To put this technology to the test, a team of explorers from Specialised Adventures and Mahindra will drive a fleet of standard production models through the Skeleton Coast, Damaraland and Kaokoland before returning to Head Office in Pretoria, Gauteng.

The adventure will kick off in the moonlike landscape of the infamous Skeleton Coast, the Achilles heel of many an adventure-thirsty explorer in the past. Here they will take on the Langstrand dunes before going in search of the Zelia shipwreck.

Following this, the team will head to Damaraland where they will explore and discover the 1000-year-old living fossils that are the Welwichia Mirrabilis. They will then ascend into the highest mountain in Namibia from the foothills in the Ugab River before finally exploring the Spitzkoppe of this area of the trek.

Finally, in Kaokoland, the team will go in search of the Himba tribe, attempt get behind the secret of the Lone Men of the Kaokoland and explore the Hoarusib and Hoanib riverbeds in the hope of getting up close and personal with the Namib Desert elephants.

The first episode that will capture this exciting adventure will be posted on Mahindra’s social media channels on 21 June 2024.

This is the last of the current series of Mahindra Adventures that the company will embark on, after promising to visit seven great adventure locations between the launch of the Special Edition Karoo Pik Up range and the Scorpio-N.

The first excursion saw a Pik Up Karoo Dusk, Karoo Dawn and Karoo Storm hit the roads and trails from the Richtersveld in Namibia to Lesotho and the Winelands of the Western Cape, all while immortalising it on film.

In the second adventure, participants challenged each other to Explore Active Living by engaging with the many outdoor experiences the Western Cape has to offer, this time behind the wheel of an XUV700.

In each of these adventures, Mahindra showed its viewers that you could truly see every part of our beautiful country behind the wheel of a Mahindra and in doing so, they invited them to do the same.

“Mahindra won the award as South Africa’s Adventure SUV of the Year and the Motor Enthusiast’s Choice. With our next and final adventure, we will prove to our fans and owners that they have made the right choice and that Mahindra will always be their preferred Adventure partner,” says Rajesh.

Learn more about Mahindra and follow the expedition at www.mahindra.co.za.

Previous episodes from past adventures are also available here:

This year, Mahindra has taken a prime spot in the center of the Grain SA exhibition grounds, showcasing an expanded display of its complete range of vehicles and agricultural equipment. A newly paved pathway, aptly named Mahindra Street, leads directly from the main gate to their impressive stand.

The significance of this extensive display is manifold for Mahindra. Not only has the group been a consistent presence at Nampo, but it has also found a loyal following among the farming community, which has embraced Mahindra’s vehicles from the very beginning.

As Mahindra has evolved from a niche brand to a significant player in the automotive industry, its presence at Nampo has grown accordingly.

This year’s large display also coincides with Mahindra’s celebration of 20 years in South Africa. Since opening its doors in 2004, Mahindra has become a popular vehicle brand, offering a comprehensive range of SUVs and bakkies.

Adding to the celebration, Mahindra’s Scorpio-N was named the 2024 Adventure SUV of the Year and the Motor Enthusiasts’ Choice for 2024 at the recent Old Mutual Insure South African Car of the Year competition.

To commemorate these achievements, Mahindra has placed a special Scorpio-N Adventure model at the entrance of its display area. This special edition enhances the Scorpio-N 4×4’s already impressive off-road capabilities with purpose-built approach and departure bumpers, special off-road tires, and a raised suspension with underbody protection.

The Scorpio-N Adventure also features a custom roof rack made from machined steel with a black powder coating, and an additional roof-mounted shelf in the luggage compartment treated with the same finish.

“The farming community was the one of the first to welcome Mahindra and to approve of our range of authentic bakkies and SUVs. They have continued to support Mahindra and provide us with valuable insights into their use of our vehicles and their requirements for future products,” says Rajesh Gupta, CEO of Mahindra South Africa.

“With this in mind, we always look forward to the Nampo Harvest Day festival, both here in Bothaville,” Gupta adds. “Visitors are encouraged to pop into the Mahindra stand to see the new special edition Scorpio-N Adventure and other versions of the award-winning Scorpio-N and examples from our entire line-up of bakkies and SUVs.”

Visitors can also test drive the new Scorpio-N and Pik Up Karoo Dusk on the Nampo off-road track for free. Additionally, they can take advantage of exclusive finance offers available only at the show and explore Mahindra’s vehicle range in virtual reality.

The Nampo Harvest Day festival runs until Friday. For more information on Mahindra’s range of products, visit mahindra.co.za.

On 8 May, the Indian automotive giant secured the prestigious title, with the Scorpio-N emerging as the top Adventure SUV among 18 finalists. Rajesh Gupta, CEO of Mahindra South Africa, expressed gratitude for the recognition:

“We are truly humbled by this major award. It signals a new era that follows two decades of investment in our South African operations, dealer network, and vehicle range, ensuring we offer a genuine partnership of man and machine in both the SUV and LCV markets.”

The Scorpio-N was selected as a finalist from a pool of 80 qualifying vehicles across various segments. The SA Guild of Mobility Journalists annually reviews all new models released in South Africa, selecting finalists that exemplify automotive excellence. These finalists undergo rigorous dynamic and static testing, as well as an in-depth analysis of each model’s market performance, including detailed market share statistics and customer feedback from Lightstone Auto, the official automotive industry data aggregator.

In the Adventure SUV category, the SAGMJ chose the Scorpio-N for its superior technical capabilities, leading to its victory in this highly competitive segment.

The Scorpio-N’s triumph continued during the gala Car of the Year Evening, as it also won the Motor Enthusiast of the Year Award. Introduced three years ago by the SAGMJ, this award acknowledges public opinion and support, with vehicle enthusiasts voting for their favorite finalist.

“While the Adventure SUV of the Year Award recognizes the capabilities, build quality, and refinement of the Scorpio-N, the Motor Enthusiast of the Year Award reflects our standing with the public and their love for our products and brand. For Mahindra, it is crucial to deliver on our promise of honest and real value-for-money to each customer who has bought a Mahindra over the past two decades,” says Rajesh.

Since opening its doors in 2004, Mahindra South Africa has grown significantly, with a dealer network spanning major towns, cities, and outlying areas. The brand boasts a vehicle assembly facility in Durban operating at full capacity, and a large parts warehouse with a comprehensive daily delivery system.

Mahindra’s strategic investment in its South African base, officially its second home outside of India, has yielded substantial returns. The brand has been recognized as a top performer and is now one of the top three single-cab vehicle brands in South Africa.

Mahindra South Africa’s global significance was highlighted in 2022 when the group hosted its Global Roadshow in Cape Town, launching the first concept model of its new global bakkie and the BE range of all-electric vehicles.

“We would like to thank all customers and automotive experts for their support. We have shown our commitment to South Africa and the local automotive industry, and we will double our efforts in the coming years to reward our customers with authentic vehicles that offer incredible value for money and years of excellent service,” says Rajesh.

In celebration of its accolades, Mahindra South Africa will soon launch a “Car of the Year Special” for South African consumers, featuring service offerings specifically for the Scorpio-N range. Additionally, Mahindra will host experiential activities within its Dealer Network, allowing consumers to experience the capabilities of their vehicles at the Adventure 4×4 Mahindra Academies.

For more information on the Mahindra South Africa Adventure Academies and the brand’s adventure experiences across Southern Africa, visit www.mahindraadventure.co.za.

Reddy will assume the role as Head of Logistics. He will be responsible for a rapidly growing division that is responsible, not only for the import of Mahindra vehicles, but the supply of parts and components to the Mahindra Assembly Facility in Durban and the subsequent distribution of completely built Pik Up models.

Under his management, the logistics department also look after Mahindra South Africa’s new parts distribution warehouse, which currently exceeded national and international standards for parts availability and distribution.

Prior to joining Mahindra, Reddy served in several roles in the field of logistics at companies such as Michelin, Nissan and Toyota Tsusho. He holds an MBA and an honours degree in Supply Chain Management.

“Arnold joins us as we transition into a truly regional player with an assembly base in South Africa and an ever-expanding network of customers and partners. His deep knowledge of the South African logistics industry will serve Mahindra well in this new role,” says Rajesh Gupta, CEO of Mahindra South Africa

Reddy joins a young senior management team that have all joined Mahindra from senior positions at other global brands.

“By assembling this formidable leadership team, Mahindra South Africa is primed to deliver a compelling and commercially relevant product portfolio of Authentic SUVs and Authentic Bakkies that exceeds the expectations of our valued customers, while driving growth and success in the automotive sector,” says Rajesh.

The group has signed new dealership agreements with Eastern Cape Motors and the Algoa Motor Group to add new state-of-the-art dealerships in East London, King William’s Town and Humansdorp.

Eastern Cape Motor Group (ECMG) is one of the largest independently owned dealer groups in South Africa with a history in East London that stretches back to 1985. The company represents many different brands and its new dealerships in East London and King William’s Town (Qonce) are a first for Mahindra.

ECMG will open its service centre for Mahindra in East London on 1 March 2024, the first day possible after the expiry of the existing dealership contract with another group in East London.

The group will then add a brand new showroom floor on 1 April. Both facilities will be located at 93 Fitzpatrick Road, Arcadia in the city.

The second showroom and service centre – in King William’s Town – will open on 1 April. This new showroom will also boast the new Mahindra corporate identity, and the service centre will be well-equipped with the advanced equipment and tools required to service the new range of Mahindra SUVs and Pik Up models.

Algoa Motor Group is also a well-established dealer group that represents different new vehicle brands in the Eastern Cape.

The group will open its new Humansdorp showroom and service centre on 1 March. As with the two facilities opened by the Eastern Cape Motor Group, this facility will showcase the new Mahindra corporate identity and will be equipped with all the necessary diagnostic and service equipment required to service and support the new range of Mahindra vehicles.

Says Rajesh Gupta, CEO of Mahindra South Africa: “It is no mean feat to be selected as a Mahindra dealer. You are required to meet the global Mahindra standards for technical expertise, customer service and financial adequacy.

“Both the Eastern Cape Motor Group and the Algoa Motor Group not only met our standards but exceeded them. We look forward to working closely with the newly appointed dealer teams to support and grow the Mahindra family in the Eastern Cape.”