This expedition wasn’t just a feat of endurance or an ode to scenic driving. It was a compelling showcase of Mazda’s multi-solution powertrain strategy, which views electrification as just one of several critical tools in the path toward climate neutrality. At the heart of this journey was the newly introduced 2.5-litre e-Skyactiv G engine for the 2025 Mazda CX-30 – a refined, cylinder-deactivating powertrain paired with Mazda’s M Hybrid mild-hybrid system, delivering greater fuel efficiency and lower emissions than the outgoing 2.0-litre engine.

Yet, what truly made this transcontinental voyage significant was not the engine alone, but the fuel it burned. Developed by SUSTAIN, this second-generation biofuel repurposes carbon already in the natural cycle – captured by plants during growth and then re-released during combustion – unlike fossil fuels, which add long-buried carbon into the atmosphere. The result? A drastic reduction in net greenhouse gas emissions without requiring any engine modifications. On average, each CX-30 returned more than 40mpg throughout the journey, all while avoiding an estimated 317kg of CO₂ emissions per car.

A Real-World Laboratory

This journey served as a rolling laboratory for sustainable innovation. Facing cold, variable terrain and travelling over 200 miles north of the Arctic Circle, the convoy showcased the capability of Mazda’s combustion technology under demanding conditions. For Jeremy Thomson, Managing Director of Mazda Motors UK, the drive was a clear signal: “We will continue to develop the internal combustion engine to meet consumer demand in parallel with our battery electric development. Our drive to the very north of Europe demonstrates not only the capability of the Mazda CX-30 but also the potential of advanced biofuels in reducing vehicle emissions.”

The mission also aligned with broader goals at Mazda, which is not only part of the European eFuel Alliance but also actively researching future fuels such as algae-based and synthetic alternatives in Japan.

More Than Just a One-Off

This isn’t Mazda’s first foray into the sustainable fuel arena. Since June 2023, Mazda UK’s Heritage Fleet has been running exclusively on SUSTAIN biofuel. That same year, a Mazda MX-5 completed the first lap of race tracks in all four UK nations on sustainable fuel. More recently, a team of four MX-5s travelled from Land’s End to John O’Groats – again, without using a drop of fossil fuel.

These efforts underscore how sustainable fuels can bridge the gap between today’s vast population of internal combustion vehicles and tomorrow’s greener automotive landscape.

Scaling the Solution

David Richardson, Director at SUSTAIN, believes this journey offers a clear call to action: “Electric vehicles are increasing in numbers, but there are still millions of combustion cars on our roads. Activities like this show how emissions can be reduced today, without waiting for a full EV transition. If we want to make the most of this technology, we need to raise awareness, correct misconceptions, and support the scaling up of sustainable fuel production.”

Indeed, the message is clear: while electric mobility continues to grow, there is no one-size-fits-all solution. Mazda’s drive to the Arctic proves that with the right fuel and innovative engineering, the combustion engine still has a key role to play in decarbonising transport.

In a world searching for scalable, immediate solutions to climate change, Mazda’s Arctic expedition – powered entirely by waste-derived fuel – is more than a road trip. It’s a roadmap.

A Three-Pillar Strategy for Electrification

Mazda’s forward-thinking approach hinges on three key strategies designed to optimise investments, enhance flexibility, and maintain driving excellence:

1. Lean Asset Strategy: Smarter Investments, Greater Efficiency

Mazda is refining its capital deployment to bolster competitiveness while reducing costs. By leveraging existing resources and forging strategic partnerships, the company aims to lower its projected investment from 2 trillion yen to approximately 1.5 trillion yen. Collaborations with Changan Automobile, Toyota, Denso, and BluE Nexus have already demonstrated success in electric/electronic architecture, hybrid systems, and battery and thermal management. This resourceful approach ensures Mazda remains at the cutting edge of technological advancements without overextending financially.

2. Multi-Solution Strategy: The Right Powertrain for Every Customer

Recognising diverse driving environments and consumer needs, Mazda will continue offering multiple powertrain options. Whether internal combustion engines, hybrids, or battery EVs, each Mazda vehicle will be tailored to deliver an exceptional driving experience. This adaptive strategy ensures that Mazda customers can choose vehicles that best suit their lifestyles while embracing sustainable mobility.

3. Monozukuri Innovation 2.0: Intelligent Development and Production

In response to rapid advancements in intelligent technologies, Mazda is evolving its model-based development approach to enhance flexibility and efficiency. By integrating internal combustion engines with electrification technologies, including battery EVs, the company aims to streamline its entire supply chain. This evolution will drive faster, more efficient vehicle development and production processes, ensuring Mazda stays ahead in an increasingly complex automotive landscape.

Key Innovations Powering Mazda’s Future

Mazda’s electrification strategy is underpinned by groundbreaking technological advancements that will redefine its vehicle lineup and production capabilities.

SKYACTIV-Z: The Future of Efficient Performance

Mazda’s new SKYACTIV-Z engine is set to become the core powertrain for its small-product range in the electrification era. Meeting Euro 7 emissions standards while delivering superior fuel efficiency and driving dynamics, this engine will debut in the next-generation Mazda CX-5 in 2027. The integration of an in-house hybrid system will further enhance performance, while the streamlined approach to engine units and control software will significantly improve production efficiency.

Battery EV Platform: Flexibility and Innovation

Mazda is developing an in-house battery EV platform designed for maximum adaptability. This platform, set for launch in 2027, will support various battery types and vehicle configurations. Collaborating with Panasonic Energy Corporation for battery cell development, Mazda is ensuring its EV technology remains at the forefront of innovation. Following the introduction of the Mazda6e, a new SUV EV model will be launched between 2025 and 2027 as part of Mazda’s roadmap to full electrification by 2030.

Evolved Production Technology: A Smarter Way to Build

Mazda’s revolutionary approach to manufacturing, enabled by Monozukuri Innovation 2.0, will redefine efficiency in EV production. The company’s mixed-flow production line will extend to battery EVs, cutting initial capital investment by 85% and preparation time by 80% compared to building new plants. Additionally, the introduction of Automatic Guided Vehicles (AGVs) and Factory OTA (Over The Air) technology will enhance flexibility and significantly reduce supply chain inventory.

A Vision for the Future

Commenting on Mazda’s strategic direction, President Masahiro Moro stated:
“As the automotive industry undergoes a seismic shift, Mazda continues to evolve by redefining the ‘joy of driving’ for the next generation. Our commitment lies in balancing efficient business management with sustainable technology development to create unique value for our customers.”

Through these strategic innovations, Mazda is poised to navigate the electrification era with confidence, ensuring that driving pleasure remains at the heart of every vehicle it produces.

Held in recognition of their consistent excellence, the winners of the prestigious awards come from a network of 116 dealerships across the UK. The All-Stars Sales and Aftersales Leagues measure dealer performance across a range of key metrics, including customer satisfaction, service loyalty, renewals performance, and sales targets. These rigorous assessments reflect the dedication, passion, and resilience required to maintain the highest standards in the automotive industry.

Top Performers in Sales and Aftersales

The competition was fierce in both the sales and aftersales categories, but Brindley Mazda Wolverhampton emerged as the leader in the Sales League, clinching the coveted title of No.1 Sales Dealer. This remarkable achievement comes as a result of their exceptional sales performance and outstanding customer service.

In the Aftersales category, Bourne Road Mazda Crayford took the top spot as the No.1 Aftersales Dealer, demonstrating a commitment to providing exceptional service and building long-lasting relationships with their customers.

Continuing their winning streak, Newport Mazda once again claimed the Mazda Used Car Award, while Bristol Street Mazda Redditch impressed by delivering a stellar 145% performance against their sales targets, earning the Sales vs Objective award.

Recognition for Electrification and Sustainability

With the UK automotive industry focusing increasingly on electrification, Mazda introduced two new award categories this year to recognise the outstanding contributions of dealerships in electric and hybrid vehicle sales. Chris Allen Mazda was honoured with the Best Electric Sales Dealer award, a testament to their commitment to sustainability and the growing demand for electric vehicles. Meanwhile, Stoneacre Dewsbury claimed the Best Hybrid Sales Dealer award, further highlighting Mazda’s efforts in leading the charge towards a greener future.

Celebrating Excellence Across All Areas

The 2024 Mazda All-Stars Awards also recognised excellence across a wide variety of other categories. From enquiry management to customer satisfaction, Mazda’s UK dealers showed their commitment to providing exceptional experiences across the board.

• Customer Satisfaction (Sales) was awarded to Eden Mazda Taunton for their unwavering commitment to providing customers with an outstanding buying experience.
• Customer Satisfaction (Service) went to Forest Road Mazda Guernsey, a dealership that has consistently gone above and beyond in ensuring their customers’ satisfaction with aftersales service.
• Service Loyalty was awarded to Nunns Mazda Grimsby, recognising their efforts in fostering long-term loyalty through exceptional service standards.
• Parts Performance was claimed by TW White & Sons Great Bookham for their exemplary parts service.
• Enquiry Management was presented to Edwards Mazda for their efficient and effective handling of customer inquiries.
• Fleet Specialist Dealer was awarded to RRG Stockport for their expert fleet services, while Mazda Local Business Dealer went to Sandicliffe Mazda Nottingham for their support of local businesses.
• Mazda Approved Used Car was awarded to Newport Mazda for their continued success in offering high-quality pre-owned vehicles.

Honouring Outstanding Individuals

In addition to the dealership awards, the All-Stars evening also recognised individual ‘star performers’ who have made a significant impact on the Mazda business throughout the year. These individuals were honoured for their leadership, sales performance, and contributions to service excellence.

Among the individual winners were Claire Houghton from Vertu Mazda York for her strong leadership, Luke St John-Dennis from Hendy Eastleigh for his impressive individual sales performance, and Danielle Stewart from Donalds Mazda Peterborough for her exceptional work within the service department.

Other notable individual awardees include Michael Addis from Arnold Clark Aberdeen, Josh Prescott from Windsors Mazda, and Robert Yip from Beechwood Mazda Derby, all of whom have shown outstanding dedication and commitment to their roles.

A Look Ahead

The Mazda All-Stars Awards not only celebrate the achievements of the past year but also set the tone for continued excellence in the future. As the automotive industry continues to evolve, particularly in the realm of electrification, Mazda’s UK network is primed to remain at the forefront of innovation, customer satisfaction, and environmental responsibility.

Commenting on the success of the awards, Laura Brailey, Sales Director at Mazda UK, expressed her pride in the exceptional performances of the winners: “The Mazda All-Stars awards evening is a fantastic opportunity for Mazda UK to celebrate exceptional performances of the top performing dealers across sales, service, fleet, and used cars, as well as certain hand-selected star performers from each territory.”

She added, “We recognise that delivering a strong performance across a variety of areas consistently throughout a 12-month period takes focus, resilience, and passion. Mazda UK is grateful to be able to host this very special awards evening so that we can thank everyone involved in contributing to the success of our brand.”

Full List of Winners

Awards:

• No.1 Sales Dealer: Brindley Mazda Wolverhampton
• No.1 Aftersales Dealer: Bourne Road Mazda Crayford
• Customer Satisfaction (Sales): Eden Mazda Taunton
• Customer Satisfaction (Service): Forest Road Mazda Guernsey
• Customer For Life: Pat Kirk Mazda
• Service Loyalty: Nunns Mazda Grimsby
• Sales vs Objective: Bristol Street Mazda Redditch
• Parts Performance: TW White & Sons Great Bookham
• Enquiry Management: Edwards Mazda
• Fleet Specialist Dealer: RRG Stockport
• Mazda Local Business Dealer: Sandicliffe Mazda Nottingham
• Mazda Approved Used Car: Newport Mazda
• Best Electric Sales Dealer: Chris Allen Mazda
• Best Hybrid Sales Dealer: Stoneacre Dewsbury

Star Performer Winners:

• Michael Addis (Arnold Clark Aberdeen)
• Claire Houghton (Vertu Mazda York)
• Josh Prescott (Windsors Mazda)
• Robert Yip (Beechwood Mazda Derby)
• Russell Payton (Motorlux Mazda Newbury)
• Danielle Stewart (Donalds Peterborough)
• Luke St John-Dennis (Hendy Eastleigh)
• Oliver Thomas (Eden Mazda Reading)
• Nick Heath (Hendy Mazda Horsham)

The 2024 Mazda All-Stars Awards serve as a reminder of the dedication and commitment that drive Mazda’s success in the UK market, ensuring that the brand continues to thrive in the years to come.

A significant milestone in this ambitious roadmap is Mazda’s relocation to a state-of-the-art head office. This strategic move reflects the brand’s commitment to staying agile and responsive in an ever-evolving automotive landscape. Designed with both operational efficiency and service excellence in mind, the new facility is equipped to support internal teams, dealer partners, and customers alike, creating a seamless experience at every touchpoint. With a modern space that fosters collaboration and innovation, Mazda is poised to enhance its ability to meet the evolving needs of the South African market.

At the heart of Mazda’s success lies its dealer network, and 2025 sees this vital pillar reinforced. With 33 dedicated dealer partners nationwide, Mazda ensures its customers have access to a full suite of services, from vehicle sales to comprehensive aftersales support, including servicing and genuine parts. Additionally, 15 dedicated servicing partners are on hand to deliver expert care, reinforcing Mazda’s commitment to providing the best possible ownership experience for its customers.

Mazda’s dealer partners have fully embraced this customer-centric approach, expressing unwavering confidence in the brand’s direction. Together, they are determined to uphold the company’s legacy of product quality, customer satisfaction, and a commitment to offering vehicles that inspire joy in every journey. By nurturing strong relationships with its dealer network, Mazda continues to position itself as a trusted partner to drivers across the country.

Beyond physical spaces and dealer support, Mazda is enhancing its digital presence to further simplify the customer experience. The brand has invested significantly in improving its online platforms, particularly its website, which now offers an intuitive and user-friendly interface. This digital transformation ensures that customers can easily navigate their way to the best Mazda option, whether it’s for purchasing a new vehicle or scheduling a service appointment. Additionally, Mazda’s direct assistance via phone or WhatsApp provides an even more personalized and accessible avenue for customers to engage with the brand, ensuring a seamless and responsive experience at all times.

Mazda’s unwavering focus on innovation, advanced technology, and human-centric design is evident in every aspect of its operations, and as the brand enters 2025, it remains steadfast in its mission to provide exceptional value and unparalleled support to its customers. With a bold vision for growth and a dedication to nurturing lasting relationships with South African drivers, Mazda is driving forward into a future filled with potential.

As Mazda Southern Africa accelerates into 2025, the promise of “Wonderrrrr Awaits” remains at the forefront of its journey, ensuring that every Mazda experience is nothing short of extraordinary.

A Unique Night at the Track

Drivers gathered under a crisp, moonlit January sky to tackle the circuit’s full 2.1-mile International layout. With a dry track offering ideal conditions, the event provided an exhilarating and immersive experience, reminiscent of the nocturnal challenges faced in 24-hour endurance races.

The Mazda MX-5, renowned for its precise handling and engaging driver feedback, proved to be the perfect companion for this unconventional Friday night adventure. UK media drivers piloted standard, road-ready MX-5s alongside an eclectic mix of race cars, modified track machines, and sports cars.

Commenting on the event’s unique appeal, James Cameron, CEO of Mission Motorsport, remarked:

“This first-of-a-kind event offered drivers the rare opportunity to experience night driving on an unlit circuit and develop their skills in no-light conditions. It’s a sensation typically reserved for participants in 24-hour races or our Race of Remembrance here in Anglesey.”

Mazda’s Contribution Beyond the Track

The event coincided with a milestone moment for Trac Môn Anglesey Circuit, which signed the Armed Forces Covenant, a public commitment to support the UK’s armed forces community. Mazda’s involvement extended beyond track driving, with the Mazda MX-30 R-EV ‘poppy art car’, designed by Mission Motorsport, taking a lap of honour while also assisting in plug-in hybrid safety training for circuit marshals.

Thrills in the Darkness

As drivers navigated the undulating terrain of Anglesey Circuit in pitch-black conditions, the Mazda MX-5’s agility and responsiveness came to life, delivering an unforgettable driving experience. For many participants, the absence of visual references heightened their reliance on the car’s tactile feedback and their own instincts—a test of skill and composure rarely encountered outside endurance racing.

A Memorable Collaboration

This event underscored the versatility and appeal of the Mazda MX-5 while showcasing Mission Motorsport’s commitment to innovation and inclusion in motorsport. From the joyful expressions of journalists to the symbolic signing of the Armed Forces Covenant, it was a night to remember for all involved.

As James Cameron aptly put it, this pioneering event allowed participants to “step into the shoes” of endurance racers, if only for a night—an experience that is sure to leave a lasting impression and set the stage for more thrilling night events in the future.

A Remarkable Achievement in Safety

In Euro NCAP’s rigorous 2024 safety tests, the Mazda CX-80 emerged victorious in the highly competitive Large SUV category, outshining even the Audi Q6 e-tron. This is a testament to Mazda’s relentless pursuit of safety, having scored an impressive 92% in Adult Occupancy, earning full marks in both Lateral and Rear Impact tests. The vehicle also achieved an 88% score in Child Occupancy, ensuring that even the youngest passengers are protected to the highest standard.

Mazda’s dedication to road safety extends beyond the cabin, with a solid 84% score for Vulnerable Road Users, focusing on the safety of pedestrians and cyclists. The CX-80’s exceptional design and technology earned it a remarkable 79% in Safety Assist, showcasing Mazda’s commitment to equipping their vehicles with the latest advancements in driver assistance systems.

Comfort, Versatility, and Spacious Design

The Mazda CX-80 offers more than just top-tier safety features. It’s a seven-seat SUV that stands as the most spacious vehicle in Mazda’s European lineup. With a 250mm increase in wheelbase compared to the CX-60, the CX-80 is designed to offer unparalleled comfort, especially in the third-row seating area. It is also 26mm taller than its sibling, allowing for greater passenger comfort, while maintaining the same width for familiar styling.

This flagship SUV’s design exudes sophistication and elegance, with its refined profile emphasizing the increased length that accommodates three rows of seats. The extended side windows and integrated roof rails further enhance the CX-80’s impressive stature, making it both functional and aesthetically striking.

Inside, the cabin reflects Mazda’s commitment to quality, featuring a choice of premium materials and advanced technology. The CX-80 is available in five highly specified grades: Exclusive-Line, Homura, Takumi, Homura Plus, and Takumi Plus, each with customizable option packs for tailored seat layouts and equipment. Whether opting for the standard seven-seat layout with a middle-row bench or choosing one of the more luxurious six-seat configurations, the CX-80 promises an exceptional driving and riding experience.

Advanced Powertrains and Performance

The Mazda CX-80 offers a range of advanced powertrains that promise both performance and efficiency. Customers can choose between a plug-in hybrid, which combines a 2.5-litre four-cylinder petrol engine with a 129kW electric motor and a 17.8 kWh high-capacity battery, or an in-line six-cylinder 3.3-litre e-Skyactiv D diesel engine delivering 254ps. Both engine options are exclusively matched to an all-wheel-drive system, ensuring a dynamic and controlled driving experience in all conditions.

Technology and Innovation at Your Fingertips

Mazda’s commitment to innovation is evident in the technology featured in the CX-80. The SUV is equipped with a suite of advanced driver assistance systems, underpinned by Mazda’s safety philosophy, ‘Mazda Proactive Safety.’ Among the highlights are the new Cruising & Traffic Support (CTS) with Unresponsive Driver Support, Smart Brake Support with Head-on Collision Mitigation, and Emergency Lane Keeping with Head-on Traffic Avoidance Assist, ensuring the CX-80’s five-star Euro NCAP safety rating is backed by cutting-edge features.

The introduction of Alexa in-car voice control for music, air-conditioning, navigation, and third-party apps brings modern convenience to the forefront, ensuring drivers remain connected and in control with minimal effort.

A Competitive Edge in the European Market

When it arrives in the UK, the Mazda CX-80 will challenge established premium brands, offering a high-quality cabin, technologically advanced drivetrains, and a refined design. With its spacious three-row seating and exceptional performance, it represents the perfect blend of style, comfort, and innovation.

Euro NCAP’s recognition of the Mazda CX-80 as Best in Class Large SUV is more than just an accolade—it’s a reflection of Mazda’s dedication to delivering vehicles that prioritize the safety and well-being of their customers. Whether you’re transporting your family or embarking on a long journey, the all-new Mazda CX-80 provides the confidence, safety, and sophistication that discerning drivers demand.

The Mazda CX-80: A new standard for safety, comfort, and design in the Large SUV segment.

“Mazda South Africa is here to stay with a bright future ahead,” says Bonite van der Merwe, Head of Finance, with a tone of optimism that resonates through the brand’s bold actions and future-focused approach. “We’ve strategically partnered with new suppliers, relocated to modern premises with extended leases, and collaborated with expert partners such as DSV to enhance efficiencies. These operational changes and partnerships underscore our commitment to growth and adaptability in the local market.”

Mazda’s presence in South Africa is marked by a strategic focus on sustainability, market relevance, and operational excellence. This growth strategy ensures the brand remains not only a key player in the local market but also an emblem of resilience in an ever-competitive industry.

A Global Approach with Local Impact: Marketing and Innovation

Mazda’s marketing initiatives have struck a chord with consumers both locally and internationally, with its dynamic “Wonderrr Awaits” positioning gaining global recognition and earning the brand an Orchid Award in the process. Deolinda da Costa, Head of Marketing and Communications, reflects on this accomplishment, saying, “Our innovative strategy, which places the consumer at the centre, has been recognized globally. We’re seeing positive momentum on social media, with high consumer engagement and brand appreciation, redefining Mazda’s future, but this is just the beginning of more innovative and provocative work to come, which aligns with consumer insights and the exciting Mazda product line-up.”

This marketing approach continues to set the stage for Mazda’s future in South Africa, reimagining brand engagement in a digital-first world. By focusing on understanding the evolving needs of its audience, Mazda is positioning itself as more than just a car manufacturer – it’s a lifestyle brand that resonates deeply with customers on a personal level.

Customer-Centric Excellence: Elevating the Mazda Ownership Experience

At the heart of Mazda South Africa’s strategy is an unrelenting focus on customer satisfaction, guided by the Japanese philosophy of “Omotenashi” – thoughtful hospitality. This ethos permeates every aspect of the customer journey, ensuring that the ownership experience exceeds expectations at every turn.

Henry Gerber, Head of Customer Service, highlights the importance of innovation in service delivery: “Our focus is on you, the customer, ensuring a seamless and satisfying ownership experience.” Mazda’s commitment to enhancing the customer experience is reflected in the introduction of a suite of advanced tools, including a top-tier CRM system, dedicated dealer support, and a WhatsApp-based assistance service. These initiatives are designed to streamline the after-market service process, providing a level of convenience and care that sets Mazda apart in a competitive industry.

In addition, Mazda South Africa is introducing a Courtesy Vehicle Experience to ensure uninterrupted mobility for customers during vehicle servicing or repairs. Coupled with a five-year unlimited kilometre warranty & service plan, this service reaffirms Mazda’s dedication to peace of mind and long-term ownership satisfaction.

An Exciting Product Line-Up: Innovation at the Forefront

Mazda’s bold vision for the future is complemented by an impressive range of new and upcoming models that reflect the brand’s global commitment to quality, innovation, and sustainability. The highly anticipated CX-80, a premium seven-seater PHEV, alongside the all-new CX-5 Next Generation, the Mazda 6 e, and the innovative CX-60 PHEV, represent the cutting-edge of Mazda engineering and design.

Daphne Greyling, Head of Sales and Dealer Network Development, expresses Mazda’s commitment to delivering vehicles that exceed customer expectations: “We’re committed to delivering vehicles that meet and exceed expectations.” These new offerings not only showcase Mazda’s consistent global quality but also position the brand as a forward-thinking leader in the South African automotive market.

Strengthening the Dealer Network: A Focus on Innovation and Optimization

Mazda’s dealer network is undergoing a transformation aimed at enhancing customer accessibility and experience. “This isn’t about downsizing but optimizing and innovating,” Greyling emphasizes. Mazda is strategically strengthening its dealer network to bring the brand closer to its target market, ensuring that both sales and service delivery are more efficient, accessible, and in line with Mazda’s high standards.

A Future Filled with Opportunities: Mazda South Africa’s Roadmap for Growth

Mazda South Africa is more than a brand – it’s a symbol of innovation, growth, and unwavering dedication to customer satisfaction. With strong global support and a clear roadmap for growth, the brand is poised to continue making its mark on the South African automotive landscape. Through a blend of cutting-edge products, innovative marketing, and an unyielding focus on customer experience, Mazda is not just surviving – it’s thriving.

Mazda South Africa’s unwavering commitment to excellence, operational growth, and an enhanced customer journey proves that, with Mazda, “Wonderrr truly awaits.” The journey ahead is filled with opportunities, and the company is well-positioned to inspire trust, foster relationships, and drive the automotive industry forward with confidence.

A Fresh Take on a Popular Name
The Mazda6e represents a bold evolution of the Mazda6, a model that won the hearts of European and UK customers over three generations between 2002 and 2023. Mazda’s new electric variant retains the spirit of its predecessor, but with a futuristic twist. The flowing exterior design, sleek cabin, and focus on driving enjoyment ensure that the Mazda6e will carry the legacy of the Mazda6 while introducing an entirely new chapter for the brand.

Powertrain Choices for Every Preference
The Mazda6e offers two battery options to cater to diverse customer needs. For those looking for efficiency and range, the 68.8kWh version delivers up to 300 miles on a single charge, while a quick 22-minute DC fast charge boosts the battery from 10 to 80 percent, providing an impressive 145 miles of additional range in just 15 minutes. Powered by a 258ps electric motor, this version accelerates from 0 to 62mph in 7.6 seconds, offering an engaging and efficient drive.

For longer journeys, the 80kWh variant extends the range up to 345 miles, with a more powerful 244ps motor that reaches 62mph in 7.8 seconds. Both powertrains produce a generous 320Nm of torque, ensuring ample performance, while the rear-wheel drive layout guarantees an exhilarating driving experience. The 80kWh model also supports DC rapid charging, with a 45-minute charge time for 10 to 80 percent capacity.

Mazda’s Kodo Design Language, Elevated
Designed under the philosophy of ‘Electrifying Design Crafted to Perfection,’ the Mazda6e introduces the latest evolution of Mazda’s Kodo Soul of Motion design language. This new electric model exudes a refined, dynamic presence with smooth, flowing lines and bold design cues. The low roofline and short-deck coupe silhouette create a sporty look without sacrificing the practicality of a five-door hatchback.

Frameless doors, integrated door handles, and a bold lighting signature elevate the car’s modern, seamless appearance. At the front, the new glowing signature wing lights, which flutter when charging, offer a unique visual identity, indicating the car’s charge status. The sleek silhouette is accentuated by parallel lines running along the car’s sides, and the aerodynamic 19-inch wheels provide a sporty, yet efficient design.

At the rear, the stylish horizontal taillight bar and distinctive rear lamp design ensure the Mazda6e stands out in any setting. Additionally, the electronically extendable rear spoiler enhances stability at high speeds while adding to the car’s refined aesthetic.

A Cabin Designed for Modern Living
Inside, the Mazda6e is a sanctuary of modern luxury and technology. The cabin is designed to flood with natural light, thanks to a panoramic roof that amplifies the sense of space. Inspired by the Japanese concept of ‘Ma,’ which celebrates the beauty of empty space, the interior’s floating center console and instrument panel create an airy ambiance, while premium materials throughout reflect Mazda’s dedication to quality.

The driver-centric cockpit features a 14.6-inch touchscreen and a 10.2-inch instrument display, complemented by an augmented reality head-up display. Whether in the Takumi or Takumi Plus trim, the cabin offers comfort and elegance, with options for beige or black artificial leather, and premium tan Nappa leather in the higher trim.

Practicality Meets Style
Despite its sleek design, the Mazda6e does not compromise on practicality. The spacious 330-litre boot, combined with a 70-litre front boot, offers ample storage space for daily needs and longer trips. Passengers are treated to generous legroom, ensuring that comfort is never sacrificed in the pursuit of style.

A Driver-Focused Experience
True to Mazda’s reputation, the Mazda6e is engineered to deliver an engaging and enjoyable driving experience. The suspension, power steering, and braking systems have been carefully tuned by Mazda Research Europe in Frankfurt, ensuring the car is optimised for European and UK driving preferences. As Jeremy Thomson, Managing Director of Mazda Motors UK, noted: “The Mazda6e is the car our dealers have been waiting for… it’s a real statement of intent for the future and illustrates how Mazda can bring great design, technology, and style to battery electric vehicles.”

A Timely Addition to the Mazda Line-Up
The Mazda6e marks a significant milestone in the brand’s transition to electrification. As the UK faces unique challenges in balancing EV legislation and consumer demand, Mazda is committed to meeting those challenges with vehicles like the Mazda6e. With its combination of performance, style, and practicality, the Mazda6e will be an important addition to the UK market when it arrives in 2026, fitting seamlessly into Mazda’s diverse portfolio of mild-hybrid, plug-in hybrid, and fully electric vehicles.

The Mazda6e is more than just a car—it is a vision of the future, where Mazda’s commitment to excellence in design and driving pleasure meets the growing demand for sustainable mobility. The return of the Mazda6, now as a BEV, promises to be a game-changer in the electric vehicle market.

A Refined Interior for the 2025 Mazda CX-60
The 2025 CX-60 brings refined interior changes, particularly for the Homura grade, which now features design cues from the all-new CX-80. Inside, the cabin adopts an even more luxurious feel, with the introduction of black Nappa leather seats, and a revised dash panel that exudes sophistication. The roof and pillars are now finished in black lining, and the cabin panels sport a fresh matt black and metal-like finish, contributing to a more contemporary and refined interior. This attention to detail ensures that the CX-60 remains at the forefront of the premium SUV segment.

The Takumi grade, which sits at the top of the range, retains its distinguished interior that pays homage to Mazda’s dedication to Japanese craftsmanship. With real maple wood, Japanese textiles, and Nappa leather, the cabin offers a serene ambiance, combining high-quality materials with an understated elegance that reflects Mazda’s unique design philosophy.

Driving Dynamics and Technical Enhancements
While the engine line-up remains unchanged, the 2025 CX-60 benefits from a series of technical revisions aimed at improving comfort, handling, and overall driving pleasure. The rear suspension setup has been revised with softer rear springs and firmer shock absorber settings, offering a more balanced ride. These changes are complemented by recalibrated stability systems, ensuring a refined driving experience that aligns with Mazda’s Jinba Ittai philosophy — the harmony between car and driver.

These adjustments ensure that the 2025 Mazda CX-60 maintains its reputation for delivering an engaging, yet comfortable drive, with a focus on stability and refinement. The changes come in addition to the model’s existing powertrain options, which include Mazda’s first plug-in hybrid (PHEV) and a new 3.3-litre inline six-cylinder diesel engine, providing a blend of performance, efficiency, and low emissions.

A New Colour Option and Value-Driven Finance Offers
In addition to the updates inside and under the bonnet, the 2025 Mazda CX-60 introduces a striking new colour option: Zircon Sand metallic paint. This new hue, which is currently available on the 2025 Mazda CX-30, Mazda MX-30, and Mazda3, further enhances the CX-60’s premium appeal, adding a modern, sophisticated look to its exterior.

For customers looking to purchase the current Mazda CX-60, Mazda is offering a highly competitive finance package that makes the model more accessible than ever. With a £1,200 Finance Deposit Contribution on both PHEV and e-Skyactiv D MHEV engines, and the option to finance through 0% PCP with a minimum 50% deposit*, the current CX-60 is a strong value proposition. Additionally, buyers of PHEV models will benefit from a half-price Solo 7kW universal home charger^, making it easier than ever to embrace electric driving.

Jeremy Thomson, Managing Director of Mazda Motors UK, commented on the current CX-60 finance offer, saying: “The Mazda CX-60 is a standout model in our SUV range in the UK, and with this new finance package, it’s now an even more tempting proposition for retail customers. I’m delighted that as we look forward to the 2025 Mazda CX-60, the current car has one of the most competitive finance packages in the sector.”

The 2025 Mazda CX-60 marks a subtle but significant evolution of a model that has already made a strong impact in the premium SUV market. With design enhancements, technical revisions, and an expanded colour palette, the new model builds on the strengths of its predecessor, offering even more comfort, sophistication, and value. For those seeking a high-class SUV with exceptional driving dynamics and an affordable finance offer, the Mazda CX-60 remains a standout choice in its class.

Arriving in early summer 2025, the 2025 Mazda CX-60 promises to continue its legacy of combining performance, luxury, and refinement, reaffirming Mazda’s place at the forefront of the premium SUV segment.

The Race of Remembrance, organized by Mission Motorsport, is unique in its format and mission. This year, 57 teams will compete in a 12-hour endurance race spread over the weekend of November 9-10. Significantly, the event observes a solemn pause at 11:00 am on Sunday, as all race activity ceases to allow more than a thousand attendees, including racers, officials, and spectators, to observe a Service of Remembrance, honoring those who have served.

Mazda UK’s association with Mission Motorsport dates back to the organization’s inception in 2012, with the automaker supporting the Race of Remembrance since its first running. In 2015, Mazda contributed an MX-5 adorned with a custom poppy livery, paying tribute to the nation’s service personnel. This year, the partnership has come full circle, as Mazda and Mission Motorsport unveil a new poppy-inspired ‘art car’ in the form of the Mazda MX-30 e-Skyactiv R-EV—a visually striking reminder of remembrance and renewal.

Crafted by Mission Motorsport’s talented livery team, the MX-30 poppy ‘art car’ has been designed with input from injured servicemen and women. As CEO of Mission Motorsport, James Cameron, explained, “We adore this project. Back in 2015, we sought to combine art therapy with a motorsport build, and were astonished by the end result. This year, our second Mazda art car reflects remembrance but also new life, energy, and hope.” With its eye-catching design, the course car will stand out on the track and embody the spirit of resilience that drives Mission Motorsport’s initiatives for rehabilitation, training, and community support.

Mazda’s course car for the Race of Remembrance is more than just a tribute. The MX-30 e-Skyactiv R-EV is a unique vehicle, blending the efficiency of a series plug-in hybrid with Mazda’s innovative rotary engine technology. Featuring a 17.8kWh battery with a pure electric range of 53 miles, the MX-30 also boasts an 830cc single-rotor petrol engine that acts as a generator, providing an extended range without compromising the electric driving experience. Jeremy Thomson, Managing Director of Mazda Motors UK, expressed his pride in the car’s symbolic role, stating, “The poignant and stunning livery of this Mission Motorsport poppy car is a sobering reminder of the sacrifices and bravery of our service personnel and their families. I’m delighted that Mazda can play a part in assisting Mission Motorsport to honor this with the Race of Remembrance.”

The Mazda MX-30 e-Skyactiv R-EV will continue to support the Armed Forces Community throughout the year, underscoring Mazda’s commitment to veterans and the goals of Mission Motorsport. As the official course car for the 10th Race of Remembrance, it will lead the pack, guiding racers on their journey while ensuring that the weekend’s significance is never lost amid the excitement of the track.

The Race of Remembrance is more than a race—it’s an occasion to reflect, pay homage, and support veterans through motorsport. Mazda UK’s involvement is a testament to the powerful, enduring relationship between automakers and organizations dedicated to veteran support. As the MX-30 e-Skyactiv R-EV circles the Anglesey Circuit, it symbolizes not only the thrill of competition but also the honor and gratitude that fuel this annual event. For those attending or participating, this weekend promises to be an unforgettable tribute to those who have served, and a celebration of a shared commitment to support, resilience, and remembrance.

The RB1000i-S paint atomizers, developed by ABB Robotics, offer Mazda a transformative solution for enhancing the sustainability of its operations. These advanced systems achieve up to 95-99% paint transfer efficiency, drastically reducing paint overspray and optimizing resource usage. For Mazda, this innovation translates into a 17% reduction in paint usage at the Ujina plant, equating to savings of approximately 30,000 liters of paint annually. The impact is twofold: lower costs and reduced emissions, aligning with the automotive giant’s objective of reaching carbon neutrality in its global production facilities by 2035.

Joerg Reger, Managing Director of ABB Robotics’ Automotive Business Line, underscores the significance of this advancement: “Mazda’s painting process is responsible for the majority of its manufacturing CO2 emissions, making it a crucial target for optimization. The RB1000i-S atomizers are a game changer, cutting down on paint usage, VOC emissions, and energy consumption, all while supporting Mazda’s sustainability efforts.”

The integration of these high-tech atomizers not only improves environmental performance but also supports Mazda’s circular economy initiatives. The ability to retrofit the RB1000i-S to existing robots, both ABB and non-ABB models, allows Mazda to upgrade its operations without the need for entirely new systems, minimizing waste and maximizing cost efficiency. Additionally, ABB’s Circularity Approach ensures that at least 80% of its product portfolio will be designed to support sustainable solutions by 2030, further enhancing the longevity and efficiency of Mazda’s production processes.

Mazda’s adoption of ABB’s RB1000i-S atomizers is a significant step towards reducing the environmental footprint of its iconic models, such as the CX-5 and MX-5 roadster, both manufactured at the Ujina plant. By leveraging ABB’s cutting-edge technology, Mazda is setting an example for the automotive industry, demonstrating how digital innovation and sustainability can work hand in hand to create a more efficient and eco-friendly future.

ABB’s continued commitment to driving industrial transformation is evident through its comprehensive range of robotics and automation solutions, designed to help industries of all sizes become more resilient and sustainable. As Mazda accelerates its journey toward carbon neutrality, the collaboration with ABB marks a pivotal moment in the evolution of automotive manufacturing, where efficiency, innovation, and sustainability converge.

About ABB
With a legacy spanning over 140 years, ABB is a global leader in electrification and automation. Through its integrated portfolio of robots, autonomous mobile robots, and machine automation solutions, ABB is helping industries optimize their operations for a more sustainable future. The company’s mission is to accelerate industrial transformation across sectors, including automotive, electronics, and logistics, enabling businesses to become more efficient and resilient in a rapidly changing world.

For more information, visit ABB’s website at www.abb.com.

For Mazda, a car is more than just a mode of transportation; it’s a meticulously crafted experience, designed to connect the driver to the road and surroundings in ways that transcend the ordinary. Mazda’s vehicles stand out not only for their exceptional performance and elegant design but also for the sense of joy they inspire in every drive.

Craftsmanship Beyond the Road
Mazda’s focus on creating a deep connection between driver and car is evident in every detail. From the sleek, seamless design of their interiors to the intuitive technology that enhances interaction, Mazda cars are built to respond to your needs. Every component, from the steering wheel in your hands to the seat beneath you, is carefully considered to provide comfort, control, and a sense of harmony with the road.

“Mazda is more than just a car brand,” says Deolinda Da Costa, Head of Marketing and Communications for Mazda Southern Africa. “We design our vehicles to establish a real connection with those who drive them. Every journey in a Mazda should leave you feeling energized and uplifted. That’s what Wonderrrr Awaits is all about.”

This philosophy is not just a marketing message; it’s a reflection of Mazda’s design ethos. Every drive in a Mazda is an invitation to engage with the world around you, whether it’s through the refined performance of its engines or the sense of peace that comes from its interior craftsmanship. Even the most familiar routes can become a source of joy and discovery.

Driving Into the Future with Mazda’s 7th Generation
Mazda’s 7th Generation vehicles, such as the CX-60 and CX-30, embody this vision. With their elegant exterior designs and state-of-the-art technology, these cars are more than just vehicles—they are companions for life’s journey. Whether you’re driving to work or embarking on a family adventure, the CX-60 and CX-30 offer the perfect balance of practicality and luxury.

Mazda’s dedication to creating cars that inspire is at the heart of the Wonderrrr Awaits campaign. According to Da Costa, the brand is shifting away from conventional automotive messaging to forge deeper emotional connections with drivers. “Our goal is to create a deeper connection with those driving our vehicles, reminding them that wonder can be found everywhere if we are open to it—Mazda is designed to elevate the experience.”

Wonder Awaits in Every Drive
At the core of Mazda’s vision is the belief that driving can be a source of inspiration, joy, and freedom. The Wonderrrr Awaits campaign is a celebration of that belief, inviting drivers to rediscover the magic in everyday moments. It’s not just about getting from point A to point B—it’s about finding beauty in the journey itself.

Mazda’s ability to blend craftsmanship, performance, and emotional connection is what makes its vehicles stand out. With Wonderrrr Awaits, Mazda invites you to embrace the road ahead with curiosity, joy, and a renewed sense of wonder.

Whether you’re commuting through the city or embarking on a spontaneous road trip, Mazda is ready to help you turn the ordinary into the extraordinary. Because with Mazda, every drive is an opportunity to rediscover the thrill of the road.

Watch the new TVC here and experience the wonder for yourself.