Leading the Charge in Electric Mobility

PEUGEOT continues to spearhead the mainstream European EV market, boasting the most comprehensive electric vehicle lineup. The brand’s multi-energy platforms cater to all customer needs, from hybrids to fully electric models and from compact cars to SUVs and light commercial vehicles (LCVs).

In 2025, PEUGEOT strengthens its electric portfolio with the launch of the E-3008 and E-5008 Dual Motor 325 hp and the E-5008 5-seater, expanding its already diverse range. Complementing these new models is the PEUGEOT ELECTRIC PROMISE, an initiative ensuring a seamless electric ownership experience. Customers benefit from an eight-year battery and vehicle warranty, a Wall Box for home charging, and an on-the-go charge pass for effortless access to charging stations across Europe.

Performance-Driven Innovation

With nearly 1.1 million vehicles sold globally in 2024 and electric vehicle orders doubling, PEUGEOT continues to dominate the European market. The B-segment and light commercial vehicle markets saw PEUGEOT retain its leadership position in electric mobility. The E-3008 alone has amassed over 120,000 orders, with 22% of buyers opting for the fully electric variant, exceeding segment averages.

The introduction of the high-performance Dual Motor E-3008 and E-5008 with 325 hp and all-wheel drive underscores PEUGEOT’s commitment to performance. These models integrate a 213 hp front-wheel-drive electric motor with an additional 112 hp rear motor, ensuring superior motricity and driving dynamics.

The expansion of the SUV range continues into early 2025 with the arrival of the E-5008 5-seater. Designed for customers prioritizing cargo space without compromising on driving pleasure, it offers an industry-leading 994L boot capacity, expanding to 2310L with the second row folded—perfect for long journeys and active lifestyles.

Efficiency at the Core of Electrification

PEUGEOT electric vehicles have set new benchmarks for efficiency, as confirmed by the ADAC Ecotest 2024, which named the E-208 and E-308 as the most efficient cars on the market. Long-range models like the E-3008 and E-5008 offer segment-leading ranges of 700 km and 668 km, respectively—ideal for extended road trips with minimal charging stops.

To enhance long-distance travel, PEUGEOT introduces a battery preheating system that optimizes charge time in cold weather. Integrated into the Trip Planner, the system ensures the battery is at peak charging efficiency upon arrival at a charging station.

PEUGEOT’s Hybrid e-DCS6 powertrain allows customers to transition smoothly into electrification. Available across models from the 208 to the 5008, this 48V hybrid system enhances fuel efficiency, offers up to 15% lower consumption, and enables up to 50% electric-only driving in urban environments.

For those seeking a deeper electrification experience, PEUGEOT’s plug-in hybrid models—available on the 308, 408, 508, 3008, and 5008—offer extended electric driving ranges, such as 87 km on the 3008 with a fuel consumption of just 0.9 L/100 km.

Redefining the Electric Ownership Experience

PEUGEOT prioritizes not only performance but also an unparalleled customer experience. The PEUGEOT ELECTRIC PROMISE addresses the primary concerns of EV buyers: range, charging accessibility, and reliability. The initiative offers:

• 8-year/160,000 km vehicle warranty (Allure Care programme)—the most comprehensive in Europe.
• 8-year/160,000 km battery warranty for peace of mind.
• A home Wall Box charger included, making at-home charging effortless.
• A Free2Move Charge pass, granting access to nearly one million charging stations across Europe.
• Flexible financing solutions, making EV adoption more accessible.

Commitment to Sustainability and Education

Beyond vehicles, PEUGEOT strengthens its commitment to sustainability through educational initiatives in collaboration with Born Free and Under The Pole.

As the official Education Partner for Born Free, PEUGEOT supports wildlife conservation through funding, vehicle donations, and awareness campaigns. The “Powered by Lions” campaign, showcased at the 2024 Paris Motor Show, transformed EV charging stations into lion sculptures, reinforcing wildlife protection messages.

In 2025, PEUGEOT deepens its support by providing Landtrek pickups to assist Born Free’s conservation efforts in Kenya.

Similarly, PEUGEOT partners with Under The Pole, an initiative dedicated to ocean preservation. The brand contributes by co-developing educational content, participating in global research events, and providing vehicles for logistical support.

Driving Towards a Carbon-Neutral Future

PEUGEOT remains at the forefront of Stellantis’ Carbon Net Zero strategy, embracing sustainability across all facets of production. With 60% of factory energy sourced from decarbonized electricity, the brand actively reduces its environmental footprint.

At E-LION DAY, climate researcher François Gemenne highlighted the importance of sustainable electric mobility, aligning with PEUGEOT’s efforts to create a cleaner automotive future. In an interactive session, Generation Alpha (children born after 2010) posed pressing questions about EVs, reinforcing the role of younger generations in shaping future mobility.

Looking Ahead: A Year of Performance and Progress

As PEUGEOT enters performance mode for 2025, the brand remains committed to its five E-pillars: Electric, Efficiency, Experience, Education, and Environment. With an expanded EV lineup, industry-leading efficiency, customer-centric innovations, and a steadfast commitment to sustainability, PEUGEOT is driving towards a brighter, cleaner, and more performance-driven future.

This partnership is not only a testament to Point S’s commitment to excellence but also a pivotal moment in the network’s global expansion strategy. The collaboration represents a fusion of Point S’s renowned expertise in automotive care with Peugeot Sport’s legendary legacy in motorsport. As part of a broader partnership with the Stellantis Group, both entities are aligning to drive forward cutting-edge mobility solutions that redefine the future of transportation.

A Global Stage for Point S

Point S’s venture into motorsport promises to elevate its brand on the global stage. The PEUGEOT 9X8 Hypercar, a marvel of engineering, will compete in the Hypercar category throughout the 2025 FIA WEC season, beginning with the Qatar 1812km at the Lusail International Circuit on February 28. The car, representing the Team Peugeot TotalEnergies roster, will race at some of the most iconic motorsport events in the world, including the legendary 24 Hours of Le Mans and the 6 Hours of Imola.

With millions of motorsport fans watching these high-stakes races across the globe, Point S will have its brand showcased to a massive audience. This global visibility provides a unique opportunity for the company to cement its reputation for performance, innovation, and reliability, values that are in perfect harmony with the high-octane world of endurance racing.

Endurance Racing: A Natural Fit for Point S

Fabien Bouquet, CEO of Point S International, expressed his excitement about the partnership: “Our partnership with Team Peugeot TotalEnergies represents a fusion of Point S’s expertise in automotive excellence with Peugeot Sport’s legendary status in motorsport. We are excited to be beginning a thrilling new chapter for Point S by stepping into the dynamic world of endurance racing for the first time. Motorsport’s emphasis on innovation, precision, and performance aligns perfectly with our own values and commitment to excellence.”

This partnership also marks Point S’s growing footprint in elite sports. In addition to its long-standing support of handball, including sponsorship of the Women’s Euro 2024 and the World Handball Championships in 2023, Point S’s entry into motorsport showcases its dedication to engaging with new audiences and reinforcing its commitment to quality and innovation across various sectors.

A Championship-Race Lineup

Team Peugeot TotalEnergies will field a world-class driving team in the 2025 FIA WEC season. The talented roster includes renowned drivers such as Paul Di Resta, Loïc Duval, Malthe Jakobsen, Mikkel Jensen, Stoffel Vandoorne, and Jean-Eric Vergne. Their skill and determination will undoubtedly take the PEUGEOT 9X8 to the forefront of endurance racing, creating a thrilling narrative for fans and a stage for Point S to further its global ambitions.

This landmark partnership between Point S and Peugeot Sport is more than just a sponsorship deal—it is a union of two brands with a shared commitment to pushing boundaries. As the 2025 FIA WEC season unfolds, the collaboration promises to deliver unforgettable moments of precision, performance, and innovation on the racetrack, while elevating Point S to new heights in the global motorsport arena.

Christian Dietsch, Managing Director of PEUGEOT Germany, expressed his pride, stating, “The ‘Golden Steering Wheel’ is a significant award for us, as it is decided both by drivers and an expert jury. Our emphasis in developing our SUVs has been on delivering designs, interiors, and technologies that meet the needs of families. The PEUGEOT E-5008 embodies the vision of our design team, and we are delighted to see it recognised in the family car category.”

A Design that Speaks to the Modern Family
The PEUGEOT E-5008 has garnered praise for its striking design and cutting-edge technology, both of which were crucial in securing the “Golden Steering Wheel.” The model presents a bold, muscular SUV stance that conveys strength, while also exuding an air of sophistication. Its aerodynamic lines, designed with both form and function in mind, enhance the car’s safety and efficiency. Inside, the E-5008 offers an incredibly refined cabin, designed to cater to the practical needs of families. Whether it’s the spacious seating for up to seven passengers or the expansive boot capacity, the E-5008 combines comfort and convenience in equal measure.

For families on the go, the PEUGEOT E-5008’s boot offers a range of configurations to suit any journey: 748 litres with five seats in place, 259 litres with seven seats, and an impressive 1,815 litres when the rear seats are folded down. This versatility ensures that there’s plenty of room for both passengers and luggage, making it the ideal choice for longer trips or everyday use.

The Panoramic i-Cockpit® Experience
The interior of the PEUGEOT E-5008 introduces the brand’s innovative Panoramic i-Cockpit®, which takes centre stage in the cabin. Featuring a 21-inch high-resolution touchscreen integrated with a head-up display, the cockpit offers a seamless, futuristic user experience. The expansive curved screen spans the entire width of the dashboard, creating an immersive digital environment for both driver and passengers. This intelligent layout ensures that all vital information is at the driver’s fingertips, combining both functionality and elegance.

Performance and Efficiency that Leads the Pack
At the heart of the PEUGEOT E-5008’s appeal is its exceptional electric performance. Designed from the ground up as an all-electric model, the SUV is powered by cutting-edge electric motors that deliver impressive range and efficiency. The new long-range version of the PEUGEOT E-5008, which debuted at the 2024 Paris Motor Show, offers an electric range of up to 664 km, setting new standards for the segment. With an energy consumption of just 18.2–19.4 kWh/100 km and zero CO2 emissions, the E-5008 is a powerful example of how automotive innovation can meet both environmental and practical needs.

The Golden Steering Wheel: A Mark of Excellence
The “Golden Steering Wheel” award is one of the most prestigious accolades in the European automotive industry. Founded in 1976 by Axel Springer, the award is organised annually by BILD am Sonntag in collaboration with AUTO BILD. It is unique in that it combines the voices of both the general public and an expert panel of jurors, which includes technicians, editors-in-chief, racing legends like Hans-Joachim Stuck, rally world champion Sébastien Ogier, and prominent influencers such as Andrea Kaiser and Betty Taube.

Each year, the winners are decided through an extensive readers’ poll and rigorous assessments, culminating in final test drives, which this year took place at the Lausitzring circuit on September 29. The award recognises not only the technical prowess and design of a vehicle but also how well it meets the needs of the drivers and families who rely on it.

For the PEUGEOT E-5008, this recognition underscores its commitment to excellence in both design and performance. The blend of cutting-edge technology, family-focused features, and eco-friendly performance has made it a standout choice in the SUV category, and the “Golden Steering Wheel” award only solidifies its position as a leader in the electric vehicle market.

A New Era for Family SUVs
As the automotive industry moves towards a more sustainable and electric future, the PEUGEOT E-5008 stands as a shining example of what modern family cars should be. Its combination of range, performance, spaciousness, and innovative technology makes it the perfect choice for families who demand more from their vehicles—whether they are commuting, road-tripping, or simply enjoying the ride. With the PEUGEOT E-5008, the future of family SUVs is already here.

A Comprehensive Electric Range
PEUGEOT’s presence at the Paris Motor Show is nothing short of impressive. It boasts the most extensive electric car range of any European mainstream manufacturer, featuring 12 fully electric vehicles—nine passenger models and three commercial vehicles. The star of the show is the world premiere of the all-new PEUGEOT E-408, marking a significant milestone in the brand’s electrification journey.

The marque’s flagship electric SUVs, the PEUGEOT E-3008 and E-5008, both set new benchmarks in the industry with their exceptional range capabilities, offering 700 km and 668 km, respectively. These models underscore PEUGEOT’s commitment to providing long-distance, zero-emission mobility without compromising on performance or style.

Cutting-Edge Innovation: The INCEPTION Concept and Hypersquare Steering Wheel
PEUGEOT is not just focusing on electrification—it is also pushing the boundaries of automotive technology. On display is the futuristic PEUGEOT INCEPTION Concept, a showcase of the brand’s forward-thinking design and engineering. Complementing this is the revolutionary Hypersquare steering wheel, which promises a more intuitive and immersive driving experience. Visitors can even test this innovation through an unprecedented simulator, offering a glimpse into the future of automotive control.

PEUGEOT in Motorsport: The 9X8 Hybrid Hypercar
PEUGEOT’s passion for performance extends into the racing world with the debut of the 9X8 Hybrid Hypercar, set to compete in the 2024 World Endurance Championship (WEC). This high-performance machine embodies the brand’s ethos of blending cutting-edge electric technology with motorsport heritage. To further engage fans, racing drivers Jean-Eric Vergne and Nico Müller will participate in a dedicated WEC event at the show, offering fans a unique opportunity to connect with the world of endurance racing.

The PEUGEOT Electric Promise: A New Era of Ownership
At the Paris Motor Show, PEUGEOT is launching its Electric Promise, a customer-centric initiative aimed at enhancing the electric vehicle ownership experience. The initiative includes an 8-year/160,000 km warranty on both the vehicle and battery, a complimentary home wallbox for convenient charging, and access to over 800,000 charging points across Europe through the Free2Move Charge service. These offerings represent PEUGEOT’s commitment to making the transition to electric vehicles as seamless and enjoyable as possible.

New AI-Powered Technologies: Chat GPT and EV Genius Chatbot
PEUGEOT continues to innovate with the integration of artificial intelligence. The PEUGEOT E-3008 and E-5008 model ranges will now feature Chat GPT, bringing cutting-edge AI to the driving experience. In addition, the brand is introducing the EV Genius chatbot in France, designed to provide practical advice to customers considering electric vehicles. These tools reflect PEUGEOT’s dedication to simplifying the electric vehicle journey through smart, user-friendly technology.

Events and Collaborations: A Celebration of PEUGEOT’s Values
PEUGEOT’s stand at the Paris Motor Show will be a hub of activity, with daily events highlighting the brand’s core pillars. From motorsport to environmental responsibility, visual arts, and partnerships with local icons, the brand is showcasing its broad influence beyond just automotive innovation. Collaborations with entities such as the UNDER THE POLE association and Stade Toulousain rugby union club demonstrate PEUGEOT’s commitment to sustainability, community engagement, and the arts.

Visitors can also experience the brand’s entire electric range first-hand at La Seine Musicale, where a dedicated test drive center in Boulogne-Billancourt will allow potential customers to get behind the wheel and experience the future of electric mobility.

Driving the Future of Automotive Pleasure
With its ambitious lineup of electric vehicles, innovative technology, and engaging events, PEUGEOT is poised to make a significant impact at the 2024 Paris Motor Show. The brand’s dedication to “automotive pleasure” is evident in every aspect of its presentation, from the sleek designs of its electric cars to the cutting-edge advancements in AI and driving technology. As the leading electric brand in its home market, PEUGEOT is not just meeting the demands of today but shaping the future of mobility for generations to come.

A Partnership Rooted in Shared Values
Founded in 2008 by Ghislain Bardout and Emmanuelle Périé-Bardout in Concarneau, France, UNDER THE POLE has been at the forefront of ocean exploration. The program focuses on pioneering expeditions, supporting scientific research, and raising awareness about ocean conservation. PEUGEOT and UNDER THE POLE share a vision of leveraging science and technology to protect the marine environment, making their partnership a natural and impactful alliance.

UNDER THE POLE’s Threefold Mission
UNDER THE POLE operates through three primary missions:

Innovative Expeditions: The program organizes groundbreaking expeditions to explore the oceans, particularly in remote or polar regions. These missions aim to uncover the mysteries of marine environments and their ecological significance.

Scientific Research: The DEEPLIFE program is a key component of UNDER THE POLE’s research efforts. It focuses on studying marine animal forests in the mesophotic zone (30 to 200 meters deep) and their role in the marine ecosystem. The current mission, running until October 15, 2024, in Greece, Italy, and France, investigates whether Mediterranean mesophotic ecosystems can act as refuges against climate change.

Awareness and Education: UNDER THE POLE is dedicated to sharing knowledge about the oceans through an educational caravan that engages the public and young people. This initiative uses immersive scenography to enhance understanding and appreciation of marine ecosystems.

PEUGEOT’s Commitment as ‘Official Education Partner’
In its new role as the ‘Official Education Partner’ of UNDER THE POLE, PEUGEOT’s involvement manifests in several impactful ways:

Educational Content Creation: PEUGEOT and UNDER THE POLE are co-developing educational videos that offer insights into the expeditions, scientific programs, and exploration techniques. These videos will be featured on both PEUGEOT’s and UNDER THE POLE’s social media channels.

Educational Days: During the Mediterranean mission, PEUGEOT, with support from its Greek distributor Aiglon AE, has organized educational days for schoolchildren. Activities have included beach clean-ups, demonstrations of deep-sea diving equipment, and tours of the expedition boat, the Why. Events in Greece on April 24 and June 6 have engaged local students in hands-on learning experiences.

Joint Speeches: The partnership includes collaborative presentations at professional events across the automotive, diving, and scientific research sectors, highlighting the shared goals and achievements of both organizations.

Brand Visibility: PEUGEOT’s role as the Official Education Partner is prominently displayed on the sails and hull of the expedition boat, the Why, reinforcing its commitment to ocean conservation.

Vehicle Support: PEUGEOT is providing two BOXER vans to transport equipment and facilitate the educational caravan across France. Additionally, three 100% electric vehicles (E-208 and E-308 SW) support the Under The Pole team’s daily operations, aligning with a zero-emissions transport strategy.

A Proud Commitment to the Environment
PEUGEOT’s partnership with UNDER THE POLE reflects the brand’s commitment to environmental responsibility and educational initiatives. By supporting concrete actions that contribute to ocean conservation and education, PEUGEOT is playing a crucial role in protecting the environment and inspiring future generations.

Having pioneered the integration of ChatGPT into its vehicles during an extensive pilot phase, PEUGEOT is now setting a new standard by incorporating this advanced artificial intelligence across its entire range. Embedded within the iconic i-Cockpit® and activated by the voice command “OK PEUGEOT”, ChatGPT provides answers to your questions and introduces a host of innovative services.

ALLURE: Unlocking AI’s Full Potential Across PEUGEOT Models

EMOTION: Elevating Driving Pleasure and Knowledge Discovery with ChatGPT

EXCELLENCE: Leading the Way in Automotive AI Integration

A Leader in Automotive Innovation
PEUGEOT has firmly established itself as a leader in innovation, particularly in the development of artificial intelligence for enhancing the driving experience. Following a successful pilot phase that engaged over 10,000 customers, PEUGEOT is now integrating generative artificial intelligence as a standard feature in all its new models.

AI Integration Across PEUGEOT’s Latest Models
ChatGPT is being introduced into all PEUGEOT models equipped with voice command, including the New 208, New 2008, New 308, New 308 SW, New 408, New 508, New 508 SW, New RIFTER, New TRAVELLER, New PARTNER, and New EXPERT. The New 3008 and New 5008 will also feature ChatGPT by the end of the year.

This cutting-edge AI technology will be available in 17 markets and 12 languages across Europe. Starting today, drivers in Germany, Austria, Spain, France, Italy, Portugal, and the United Kingdom can access ChatGPT in their new PEUGEOT vehicles or through over-the-air updates for existing models, eliminating the need for dealer visits.

By the end of July, the service will expand to Denmark, Ireland, Norway, Sweden, Switzerland, Belgium, Luxembourg, the Netherlands, Poland, and the Czech Republic.

ChatGPT comes as part of the Connect Plus pack, or for those who purchased their car before this feature’s introduction, it is available as an on-demand upgrade.

Seamless Access to ChatGPT in the PEUGEOT i-Cockpit®
Integrated into the PEUGEOT i-Cockpit®, ChatGPT, developed by OpenAI, leverages vast amounts of data to provide sophisticated, precise, and synthesized responses. Interaction with ChatGPT is intuitive through the embedded voice assistant. Simply say “OK PEUGEOT” to activate and engage with this powerful AI.

Enhancing Journeys with Practical and Entertaining Services
ChatGPT’s capabilities extend beyond answering questions; it can follow conversations and provide detailed information. For instance, when visiting a new city, you can ask about local monuments, learn their history, and even get directions through the car’s navigation system.

ChatGPT also offers entertainment for long journeys. If your children are restless, you can ask ChatGPT to organize a quiz on their favorite topics, providing hours of engaging entertainment.

By incorporating ChatGPT into its vehicles, PEUGEOT is transforming the voice command experience, making it interactive, fluid, and intuitive, capable of addressing a wide range of queries on virtually any topic.

Note: This service utilizes generative AI technology, including SoundHound’s Chat AI platform. Version 3.5 of ChatGPT contains data up to January 2022 and may not be aware of events or information beyond that date.

Connect Plus Pack: This feature is included with the vehicle for the first six months from the warranty start date, then available by subscription at €12/month or €120/year. Existing customers can add ChatGPT as a standalone feature for €1.5/month or €15/year via the PEUGEOT connected services store.

PEUGEOT proudly places education at the forefront of its sustainability strategy, reflecting a deep commitment to environmental stewardship. Since 2023, the automotive giant has forged significant partnerships with esteemed organizations like Under the Pole and Born Free, aiming to make a tangible impact through educational initiatives that address environmental challenges.

Building Bridges with Captain Cause

To further its commitment, PEUGEOT has joined forces with Captain Cause, a mission-driven enterprise dedicated to supporting organizations with global social and environmental impacts. This collaboration enables PEUGEOT to back educational and environmental causes that resonate with its core values.

Empowering Employees to Make a Difference

PEUGEOT is launching a groundbreaking donation campaign for its employees, facilitated by the Captain Cause platform. This innovative campaign, scheduled for June 2024, will allow employees to easily support impactful projects through prefinanced donations, or ‘difts’. Among these initiatives are projects by Born Free, which focuses on wildlife and habitat conservation, and Under the Pole, which promotes oceanic scientific exploration and awareness.

Leadership Announcements at VIVATECH

Linda Jackson, CEO of PEUGEOT, and Frédéric Mazzella, founder of Captain Cause and BlaBlaCar, recently highlighted their cooperation at VIVATECH. Jackson emphasized PEUGEOT’s broad range of electric vehicles and the company’s deep-seated commitment to education as essential for a sustainable future.

Quotes from Leadership

Linda Jackson, CEO of PEUGEOT, stated: “Today, we offer the widest range of electric vehicles among European manufacturers. However, our commitment to responsibility extends beyond this. We believe that education is key to a more sustainable world. Through our partnerships with Under the Pole and Born Free, we are contributing to impactful educational projects. Internally, we aim to rally our employees around PEUGEOT’s dedication to education. Our collaborative donation campaign with Captain Cause, initiated by Frédéric Mazzella, is designed to make them active participants in this strategy. Eventually, we plan to expand this initiative to our customers, allowing them to support the causes we champion, in line with PEUGEOT’s vision.”

Frédéric Mazzella, Founder of Captain Cause, added: “By enabling its employees to distribute a dift, PEUGEOT firmly anchors its CSR commitments and encourages broader participation in the ecological transition. We are proud to support PEUGEOT as a trailblazer in responsible marketing.”

PEUGEOT’s innovative approach to integrating education into its sustainability strategy exemplifies its commitment to a greener future. By empowering both employees and customers to participate in meaningful environmental education projects, PEUGEOT sets a new standard for corporate responsibility and community engagement.

• ALLURE: A design that combines the dynamism of a true SUV with the refinement of a top-segment model.
• EMOTION: A spectacular Panoramic i-Cockpit®, and a welcoming and high-tech atmosphere inside.
• EXCELLENCE: A unique SUV, produced in France, offering 7 seats and electric performance with up to 660 km range.

Committed to becoming a 100% electric brand, PEUGEOT continues to expand its range to meet all customers’ requirements. The new E-5008 is the only model in its segment to offer a 100% electric mobility for seven passengers, benefiting from an exceptionally generous and welcoming interior.

The new PEUGEOT E-5008 showcases the flexibility of Stellantis’ STLA Medium platform and is the first model to benefit from an extended configuration. The 2.90 m wheelbase is particularly generous, making it very spacious, with a total length of 4.79 m.

The innovative STLA Medium platform is designed to offer the best service in its category for customers’ most important criteria: range (up to 660 km), charging time (20% to 80% in 30 minutes), driving pleasure, performance, efficiency and connected services (trip planner, smart charging, vehicle-to-load, “over-the-air” updates).

The new PEUGEOT E-5008 will be built exclusively at the Sochaux plant. It is equipped with ACC batteries manufactured at the gigafactory in France (Douvrin). It benefits from the ALLURE CARE program and is covered for up to 8 years / 160,000 km, the longest of any European brand.

The new PEUGEOT E-5008 will go on sale in the autumn of 2024. The range will offer two versions, Allure and GT, with three option packs for an easy choice and three electric motors (210 hp, 230 hp long range, and 320 hp Dual Motor 4-wheel drive) as well as two electrified powertrains, a 48V hybrid (136 hp) and a Plug-In hybrid (195 hp).

ALLURE: A POWERFUL AND REFINED DESIGN

The new PEUGEOT E-5008 offers an aerodynamic silhouette and a refined interior, while ensuring optimal efficiency.

• A strong and dynamic stance

The new E-5008 is distinguished by its strong SUV character, which inspires robustness and safety, combined with a very dynamic silhouette.

The E-5008’s relatively high beltline and very pronounced shoulders give it a strong road presence, as does its generous dimensions (length: 4.79 m, width: 1.89 m, height: 1.69 m).

The design of the E-5008 suggests movement. The slope of the rear window is emphasized by sophisticated side design elements, and the front end, which features the new light signature and the innovative front grille that blends into the body colour.

• A hi-tech aesthetic

The sophisticated grille is highlighted by a slim, elegant black band that wraps around the entire front of the E-5008 and incorporates ultra-compact LED headlights on all versions.

The E-5008 GT comes with PEUGEOT’s new Pixel LED technology as standard. It automatically adapts the headlights to traffic conditions, maintaining optimal lighting without disturbing other road users.

Continuing the innovative work that started on the PEUGEOT 408 and the E-3008, the new E-5008 features wheels that contribute to the modern styling and aerodynamic performance.

With their geometric technical design, the 19’’ and 20’’ wheels have the new PEUGEOT emblem at their centre.

Inside, the spectacular 21″ PEUGEOT Panoramic i-Cockpit® floating screen puts passengers in an environment that is as hi-tech as it is user-friendly.

• Superior refinement

Nothing is more sophisticated than simplicity. The new E-5008 embraces this philosophy, with very smooth, sleek, vertical sides, emphasizing refinement by concealing the side window seals in the doors.

The number of decorative inserts on the body has been reduced and chrome parts have been banished in favour of splashes of paint on specific elements: Meteor Grey on the front spoiler and rear bumper, Orbital Black on the mirror housings, and the lower part of the beltline.

The new E-5008 is available in six colours: Obsession Blue, Ingaro Blue, Okenite White, Pearl Black, Artense Grey, and Titanium Grey. On the GT version, two-tone paint with a shiny black roof is standard.

The superior interior refinement of the new E-5008 benefits all passengers. For example, the elegant real aluminium trim and the customizable ambient LED lighting, available in eight colours, extend across the dashboard and to the front and rear doors. Together, they create a high-quality, welcoming technological environment.

EMOTION: TO DRIVE AND EXPERIENCE, THE E-5008 OFFERS UNIQUE PLEASURE

When it comes to emotion, the new E-5008 leaves no one behind. The driver is at the heart of the spectacular Panoramic i-Cockpit®, and the passengers benefit from exceptional interior space and comfort.

The “next-level Panoramic i-Cockpit®”
The PEUGEOT teams decided to bring together two of the three fundamental elements of the i-Cockpit®: the head-up display and the large central touch screen. These are now integrated into a curved panoramic screen with a single 21’’ high-definition panel extending from the left side of the dashboard to the centre console.

This panoramic display truly floats above the dashboard. The ambient LED lighting under the screen accentuates the “floating” effect.

Positioned for optimum ergonomics, this 21’’ widescreen display is slightly curved towards the driver while remaining perfectly accessible to the passenger. This large digital panel of exceptional quality combines two key functions of the PEUGEOT i-Cockpit®:

• To the left, above the compact steering wheel, the display collects all the driving information: speed, power meter, driving aids, energy flow, etc.
• To the right, in the centre of the dashboard, the touchscreen is accessible to both the driver and passenger. It controls the heating and air conditioning, navigation, media and connectivity systems, etc.

In the Allure version of the E-5008, the new PEUGEOT i-Cockpit® comes as standard with two 10’’ digital panels on a single support with the same floating effect as the 21’’ panel.

A compact steering wheel with new controls
A key component of the PEUGEOT i-Cockpit® from the outset, the compact steering wheel has been extensively reworked to offer even more sensations and greater driving comfort. It has, of course, retained its compactness with a modernized design. The redesigned central cushion is smaller and ‘isolated’ from the steering wheel spokes to give a levitating effect reminiscent of the panoramic screen on the dashboard.

The controls on the compact steering wheel are new. They automatically detect the driver’s fingers for optimum ergonomics but are only activated when the driver presses them to avoid activation by mistake.

The new compact steering wheel is heated as standard on the E-5008 GT.

The new PEUGEOT Panoramic i-Cockpit® introduces two new slim, elegant control stalks behind the compact steering wheel and two paddles dedicated to regenerative braking.

Ten customizable i-Toggles®
The central part of the dashboard features i-Toggles®, fully customizable touch-sensitive buttons that can be programmed to provide rapid access to ten of the user’s favourite functions: call a contact (start navigation to a frequently used destination, tune the radio to a favourite station, set the ideal air conditioning temperature, and so on.

The latest generation of PEUGEOT connected information systems
The Allure version has the PEUGEOT i-Connect® system as standard, and it offers complete connectivity thanks to the wireless mirroring function (Apple CarPlay/Android Auto).

The technological experience is extended complete with the PEUGEOT i-Connect® Advanced, standard on the E-5008 GT. It features high-performance TomTom-connected navigation with a trip planner function (see below).

The “OK, PEUGEOT” natural language voice recognition provides access to infotainment, heating and air conditioning functions, and the telephone. This voice recognition can now distinguish between commands made by the driver or the passenger.

Artificial intelligence, ChatGPT, will also be available on the E-5008, to provide interaction between the occupants and the vehicle.

To support users and answer any questions they may have, the system includes on-board documentation and a QR code link to tutorials. System updates are carried out “over the air.”

Amazing agility, comforting ease
The new E-5008 is very easy to drive. Thanks to dynamic chassis settings in the great PEUGEOT tradition, it is at ease and efficient on main roads and especially agile in the city. To make manoeuvring easier, the E-5008 is fitted with a rear camera as standard, offering the driver two angles: rear view or bird’s-eye view. This camera is equipped with a cleaning nozzle for a perfect image in all conditions.

As an option, the new E-5008 can be fitted with the PEUGEOT VisioPark 360° system, which provides a 360° view of the environment thanks to four cameras positioned as close as possible to the front and rear wheels and 12 sensors spread around the car. This makes it possible to avoid any obstacle close to the vehicle.

More than 40 driver assistance and safety systems and safety equipment, one step further towards semi-autonomous driving
With the Drive Assist Plus 2.0 system, the PEUGEOT E-5008 assists the driver by using all the car’s sensors (cameras, radar, etc.) and information from the connected navigation system.

These assistance systems are designed to lighten the driver’s workload on multi-lane roads such as highways.

• Adaptive cruise control with Stop & Go function and help to maintain lane position: manages the steering and speed of the new E-5008 to keep it in lane and at a speed pre-set by the driver.
• Semi-automatic lane change: assists the driver for lane changes, in full safety. Simply activate the turn signal and press the “OK” button on the steering wheel, and the system will steer you into the desired newlane.
• Advance speed recommendation: detects any change in the speed limit by reading road signs and gathering information from the connected navigation system suggests that the driver accordingly adjust the Adaptive Cruise Control setting. If rain is detected, the device immediately suggests reducing speed in line with speed limits, for example, from 130 kph to 110 kph on the highway.

These semi-autonomous driving systems require driver validation. Sensors ensure that the driver keeps their hands on the wheel at all times.

Exceptional living space for seven passengers
Thanks to its generous wheelbase, the new E-5008 offers remarkable legroom for passengers in row two, and row three sets a new benchmark in the C-SUV segment in terms of habitability.

Row two of the new E-5008 is fitted with comfortable seats that combine a 60/40 bench sliding seat with 40/20/40 backrests, providing the perfect combination of modularity and comfort.

The backrests of the seats in row two recline independently in five positions for passenger comfort on long journeys. Particular attention has been paid to the finish, with high-quality trim used for all row 2 seats.

Access to row three seats is unequalled thanks to the Easy Access system. This allows the seats in row two to be fully tilted and slid forward simultaneously. This new cinematic improves considerably the accessibility to row 3. Manoeuvring is simple, with a control located on the upper part of the seat back. Combined with the wide opening offered by the large rear doors, this system makes it easy for passengers of all sizes to fit into the seats in row three.

The E-5008 can accommodate up to seven passengers. Row 3 offers a real bench with two independent backrests fitted with adjustable headrests. These seats offer a true comfort: thickness and softness of the cushions, higher backrests and optimized adult headroom.

The new E-5008 is therefore capable of adapting to all needs, offering from two to seven comfortable seats with a remarkable load capacity.

A generous and highly versatile trunk
The new E-5008 offers a trunk volume of 748 dm3 in a 5-seater configuration, 259 dm3 in a 7-seater configuration, and up to 1 815 dm3 in a 2-seater configuration.

The exceptional modularity offered by the sophisticated seat architecture sets it apart, enabling a wide range of configurations between row two (60/40 bench seat, 40/20/40 backrests) and row three (50/50 backrests). The new E-5008 offers a huge, flat floor area with all the rear seats folded down and up to 2 metres of loading length.

Modular to the extreme, the E-5008’s trunk is also particularly ingenious.

In the 7-seater configuration, with the third row deployed, the new E-5008 has a trunk length of 42cm, the only vehicle in its segment to accommodate a variety of equipment and luggage.

The floor of the trunk behind row three can be lifted and stowed vertically behind the seats, thus freeing up additional space in depth to accommodate additional suitcases and cabin luggage.

There is ample additional storage space under the row 3 seats. With a capacity of around 80 litres, this space is ideal for storing various items not visible from the outside, like your favorite sport equipment. A special drawer is proposed as an accessory to make optimum use of this space.

The luggage cover, which adjusts to row two or three to confirm as required, benefits from a dedicated storage space under the trunk floor. Finally, to make loading easier, the E-5008 comes with a powered tailgate, as standard on the GT version.

A cabin that provides a sense of well-being
In addition to the generous dimensions of the new E-5008’s cabin, passengers will enjoy a particularly warm and welcoming ambience. The decors combine ambient lighting, real aluminium and mottled fabric, up to row 2. In total harmony, they provide a unique sensation of refinement and well-being.

The large panoramic glass roof provides an abundance of light. Its front section can be opened, which is rare on an electric vehicle. The cabin is as light as possible right up to row three, which also benefits from generous glazed areas.

To ensure a healthy atmosphere inside, the new PEUGEOT E-5008 is equipped with the AQS (Air Quality System), which constantly monitors the quality of the air entering the cabin and, if necessary, automatically activates air recirculation. On the GT model, this peace of mind is complemented by the Clean Cabin air treatment system, which filters pollutant gases and particles. Air quality is displayed on the right side of the widescreen.

A cocoon of comfort
The interior of the E-5008 has been designed to offer its occupants a particularly welcoming atmosphere, like a hi-tech lounge, comfortably seated and isolated from external nuisance noise.

Optional laminated front windows can even further enhance the meticulous soundproofing.

The new front seats – a combination of leather-effect and fabric on Allure and leather-effect and Alcantara on GT provide exceptional comfort. The cushions feature comfortable contouring and high-density foam. Optional seats with the prestigious AGR (Aktion Gesunder Rücken) label by a German association of doctors and therapists that encourages research into the prevention of back pain, are also available. On the GT version, they are also ventilated and massaging, and the rear seats are heated.

In this configuration, the front seats are equipped with adaptive side bolsters that inflate or deflate electrically to adapt perfectly to the passenger’s body shape.

Row 2 and 3 passengers benefit from optimal comfort. In addition to remarkable spaciousness, the second-row seats are sliding and reclining. The control panel at the rear of the centre console allows the occupants of row 2 to control the temperature and ventilation of the tri-zone air conditioning system and adjust the optional heated seats. The center console also accommodates a 12V socket complemented by two USB-C sockets depending of the versions. On GT versions, the central armrest features two cup holders and blinds are built into the back doors to protect passengers from the sun’s rays.

The two passengers in row 3 each benefit from a cup holder, a reading light, and an armrest. A 12V outlet is also accessible in row 3.

EXCELLENCE: BENCHMARK ELECTRICAL PERFORMANCE

The new E-5008 offers a range of electric and electrified powertrains that sets the benchmark in the segment for performance, not only in terms of range but also by the choice it offers customers.

• A wide range of electric motors

Designed from the outset as an electric model, the new E-5008 has a range of zero-emission motors (WLTP cycles awaiting approval) offering from 500 to 660 km electric range, including an AWD Dual Motor and a Long Range version.

This range of permanent-magnet synchronous motors offers more power and better efficiency. The 2-wheel drive versions offer 157 kW (345 Nm) or 170 kW (345 Nm). The 2-motor 4-wheel drive version provides a total power output of 237 kW (157 kW at the front and 80 kW at the rear). The front engine delivers 345Nm of torque of 345 Nm, and the rear engine 170 Nm.

The 400V Lithium-ion high-voltage battery of NMC chemical composition (nickel, manganese, and cobalt) is located under the floor and powers the electric motor for traction.

The other electrical components consumers (lights, infotainment, etc.) remain powered by a 12V battery, itself powered by the high-voltage battery via the converter.

Battery thermal management uses coolant circulation. This allows for ultra-fast charging, optimized battery life, and a longer lifespan.

The heat pump naturally ensures a comfortable temperature for the occupants while preserving battery energy.

The battery is guaranteed for eight years (or 160,000 km) for 70% of its charging capacity.

Confident in the quality of its products, PEUGEOT offers customers the new E-5008 “PEUGEOT Allure Care,” a programme that guarantees peace of mind by covering the electric motor, the charger, the powertrain, and the main electrical and mechanical components for up to 8 years/160,000 km.

PEUGEOT Allure Care cover on the new E-5008 is activated automatically for two years or 25,000 km after each PEUGEOT network service.

• A particularly efficient electric platform

The PEUGEOT E-5008 benefits from Stellantis’ new STLA Medium platform, in a configuration that is extended compared to the E-3008. Designed for the Group’s electric vehicles, it sets a new benchmark in the market.

The STLA Medium “BEV-by-design” platform provides record on-board energy between the wheels, with up to 98 kWh. Its high-performance design, which also allows efficient aerodynamics (SCx of 0.77), means the E-5008 offers the best range in its segment (up to 660 km.

The charging socket on the left rear wing offers Mode 2/3 (AC) and Mode 4 (DC) connections.

Two types of on-board chargers are available for AC charging, meeting all customer uses and charging solutions, with an 11 kW three-phase charger as standard and an optional 22 kW three-phase charger.

For DC charging, via superchargers, the new E-5008’s Mode 4 plug accepts power up to 160 kW. This allows to recoup 100 km of range in just 10 minutes and recharge from 20% to 80% in 30 minutes.

Countless connected services*

– Interact with ChatGPT on all topics of interest thanks to the PEUGEOT i-Connect® Advanced system and voice recognition optimization. Design your uses and discover the benefits of artificial intelligence in your vehicle.

Do you want ideas for places to visit in the area? Information about an artwork you just discovered? Or would you like to organize a quiz with your friends during your journey?

– Navigate efficiently with trip planning and optimization solutions:

• EV Trip Planner is available via the MyPeugeot app with TomTom-connected navigation. Easy to use, thanks to its Send2Nav function in the MyPeugeot application, it calculates the ideal route and offers valuable information, such as the distance to be travelled, the battery charge level at the start of the journey, the desired battery charge level at arrival, energy consumption, traffic, the type of road and of course the charging stations available along the way.
• EV Routing accessible in the vehicle: be guided, step by step, throughout your journey via navigation from the PEUGEOT i-Connect® Advanced system, including charging stops. Stay informed about your consumption and battery range. Enrich the experience with connected navigation and view real-time updates on traffic conditions and charging stations on the public highway.
• E-Routes by Free2move Charge, accessible in the vehicle via the app on a mobile device and connected in mirroring mode to the PEUGEOT i-Connect® system. The e-Routes application allows to optimize all trips by calculating the best route according to the vehicle’s range needs, the location of charging stations, traffic conditions, distance to be covered, etc.

The MyPEUGEOT smartphone app allows E-5008 users to stay permanently connected to their vehicle and remotely access many functions:

– Open or close doors remotely and switch on the lights or the horn to quickly locate the car.

– Consult, program, launch, and schedule the battery charge. In addition to the significant time savings offered, it is also a way of not spending or consuming more than necessary, especially when charging at home charging stations.

– Start and program thermal preconditioning. Beyond comfort, this feature optimizes range by anticipating the temperature of the battery when the vehicle is plugged in.

– Geolocate your vehicle and be alerted to any maintenance needs.

• A full range of electrified powertrains.

To support its customers in their transition to full electrification, PEUGEOT also offers the new E-5008 with a hybrid engine.

The E-5008 Hybrid 136 e-DCS6 features the PEUGEOT HYBRID 48V system, which consists of a new-generation 136 hp petrol engine coupled with a dual-clutch six-speed gearbox that incorporates an electric motor. Thanks to a battery that recharges while driving, this technology offers extra torque at low revs and a reduction of up to 15% in fuel consumption (5.8 l/100 km in WLTP mixed cycle**). In urban driving, the new 5008 Hybrid 136 e-DCS6 can operate up to 50% of the time in 100% electric zero-emission mode.

The new 5008 expands its range of powertrains with the introduction of a Plug-In Hybrid (195 e-DCS7), which combines a 92 kW electric motor with a 150 hp internal combustion engine. Its high-capacity battery allows it to reach a range of over 80 km** when driving in 100% electric mode. This version is equipped with a 60-liter fuel tank, enabling it to boast a record-breaking range.

• Sustainable design

PEUGEOT uses more than 500 kg of green materials throughout the new 5008 (metals + polymers):

– Green steel and aluminium make up 60% of the total mass of green materials.

– More than 30 polymer parts are produced with green materials.

– Recycled plastic is used in bumpers, deflectors, storage bins, and carpets.

The sustainable design approach is illustrated by reducing the number of decorative inserts on the body and removing all chrome-plated parts from the exterior of the new E-5008.

• An integrated industrial ecosystem

In its sustainable approach, PEUGEOT designs and manufactures the new E-5008 in France.

The E-5008’s electric motor is manufactured and produced by the STELLANTIS-NIDEC joint venture in Trémery, France. The gearbox is manufactured and produced by Stellantis in Valenciennes, France.

The new E-5008 benefits from ACC batteries manufactured in the gigafactory in France, (Douvrin). ACC is a joint venture dedicated to designing and manufacturing high-voltage automotive batteries created by Stellantis, Mercedes and Saft. The E-5008 also uses batteries supplied by other service providers.

• A clear and straightforward range

The new E-5008 is available in two trims: Allure and GT, both offering up to seven seats.

The E-5008 ALLURE has a monochromatic paint and half-TEP upholstery, half fabric with embossed patterns. Main standard equipment: keyless entry and start, rear HD camera, rear parking sensors, LED projectors and lights, 19’’ alloy wheels, PEUGEOT i-Cockpit® with two 10’’ digital panels, PEUGEOT i-Connect® connected information system…

The E-5008 GT has a two-colour paint with a black roof and Alcantara upholstery. Main standard equipment, in addition to those of the Allure version: 20” alloy wheels, Pixel LED projectors, front parking sensors, powered tailgate, heated front seats and steering wheel, induction smartphone charger, customizable ambient lighting, PEUGEOT Panoramic i-Cockpit® with a 21” curved screen, customizable i-Toggles, PEUGEOT i-Connect® Advanced connected information system.

ALLURE: PEUGEOT offers its customers a new interactive experience

EMOTION: With ChatGPT, the PEUGEOT i-Cockpit® enhances the pleasure of driving and the discovery of new knowledges.

EXCELLENCE: PEUGEOT is one of the first manufacturers to introduce ChatGPT into its passenger cars.

More committed than ever to innovation for its customers, PEUGEOT introduces the generative artificial intelligence ChatGPT in its latest generation models.

Generative artificial intelligence ChatGPT, which is an abbreviation of ‘Chat Generative Pre-trained Transformer’ is a cutting edge technology developed by OpenAI. This technology has learned from a huge amount of data, in order to deliver sophisticated, accurate, and concise responses to its users.

Integrated into the touchscreen of the famous PEUGEOT i-Cockpit®, this human-like text is presented in a very simple and natural way via the onboard voice assistant. Just say “OK PEUGEOT” and make your request and ChatGPT will spring into action…

ChatGPT is capable of answering a wide range of questions, from simple to complex, and can engage in a conversation.

For example, if you arrive in a city, you can ask it to indicate which monuments to visit, to tell you the history of these places, and then, if you wish, the car’s navigation system will even guide you to this landmark.

ChatGPT can do much more than answer questions. Are your children bored during a long trip? Ask ChatGPT to organise a quiz on a topic that fascinates them… In a few seconds, the artificial intelligence will offer you hours of entertainment!

Creator of a new experience

By introducing ChatGPT artificial intelligence into its cars, PEUGEOT enhances the experience of the voice assistant making it more interactive, fluid and intuitive.

PEUGEOT introduces ChatGPT in the i-Cockpit® of all its latest generation models equipped with connected navigation. Eligible models include: New 208, New 2008, New 308, New 308SW, New 408, New 508, New 508 SW, New E-3008, New E-RIFTER, New E-TRAVELLER, New E-Partner, New E-Expert and soon the New E-5008.

All PEUGEOT customers with eligible models can activate ChatGPT via the PEUGEOT Service Store. The introduction of generative artificial intelligence in PEUGEOT vehicles is the subject of a pilot phase that allows the system to be activated and used for free for a period of 6 months**. Initially reserved for the first 5,000 customers, this offer has been extended to 10,000 customers following a subscription rate exceeding 50% in just a few days.

Following this phase, PEUGEOT will take into account user feedback to deploy ChatGPT to all customers owner of an eligible connected vehicle.

When it comes to automobile brands, PEUGEOT is amongst the oldest and began its foray on the African continent very soon after it was created. The PEUGEOT lion, symbolising the qualities of the saw blades produces by Peugeot Frères, was registered in 1858. It began to roar in Africa at the end of the 19th century, making it one of the oldest automobile brands on the continent.

The legendary French company was founded in 1810 with a steel foundry that quickly began making saws and other tools, before moving on to coffee and pepper grinders – the ones you will still find on your table today – before bicycles and, finally, the first automobiles, the first of which was a steam tricycle exhibited in 1889.

The Pioneer Years

Even if the Bey of Tunis drove a Type 4 in 1892 during his trips to Paris, he did not bring it back to Africa for lack of a suitable road. Africa had really got into PEUGEOT history on the ground floor. The handbuilt car was constructed with assistance from some members of the PEUGEOT family and the French lion got its first tracks in Africa.

The South African connection didn’t happen until four years later – and it didn’t happen in South Africa. A Johannesburg resident, Albert Atkey, participated in the famous “Emancipation Run” of 1896 from London to Brighton as a passenger in the PEUGEOT of his friend, Charles Stewart Rolls. Yes, the Rolls of Rolls Royce!

But it wasn’t until 1902 that Benjamin and Lawton of Cape Town imported the first PEUGEOT into South Africa. It promptly competed in the first motor sports even in the country, a speed trial on the Groote Schuur Estate in Cape Town the following year.

Also in 1902, a Mr. “Yankee” Jenkins began importing PEUGEOT delivery vans in South Africa.

In 1903, William Atkinson founded the Atkinson Group that many years later hand the franchise for import PEUGEOTs, while a PEUGEOT was also the first vehicle in Natal.

The PEUGEOT lion – initially depicted walking on an arrow – was gaining traction at the southern tip of Africa and, in 1906, one Natal PEUGEOT owner and 27 other cars owners of Durban, formed the very first club called the Natal Automobile Club in 1906.

By the 1920s, PEUGEOT cars were still steadily imported into South Africa exclusively through H. Jasper Smith, including the Quadrilette. In the late twenties the 2.0-litre Type 183 was the most prominent imported PEUGEOT and the trend continued in the 1930s with 201s and after World War II with 202s and a few 402s. The 202 could be found in many towns nationwide, including a 1947 ex-war stock 202 pickup that is still rolling in Hermanus.

The dawn of a new era with the 203

PEUGEOT really started making its name from 1948 onwards with an almost indestructible car, the 203. Notwithstanding its small engine of 1,290 cc, it was every match for any big American car and the 203 built a reputation for PEUGEOT as one of the toughest cars on the road. This was confirmed in 1951 when it conquered 950km daily for 17 days from Cape Town to Paris via Algiers, a feat successfully repeated 50 years later with two 50-year old 203 station wagons.

In 1950, National Motor Assemblies (or Assemblers), part of the Stanley Motors Group, started manufacturing 203 cars at Natalspruit industrial site in Alberton, near Germiston, south of Johannesburg. In that year 112 cars were sold. The 403 followed in 1956 and some of them were assembled at the Chrysler factory in Elsiesrivier between Bellville and Cape Town.

Comfort, economy, and durability coupled with superb road holding, precise steering and excellent brakes were the hallmarks of these cars and they built up a tremendous reputation in South Africa, especially in the country districts.

During the 1950s, many enthusiasts also participated in saloon car racing with their modified 203s and 403s. One such 203, belonging to Philip Wagner of Nature’s Valley in the Tsitsikamma, is still on the road today and ready for 0 – 100 km/h in 10 seconds and a top speed of nearly 180 km/h.

The golden years

Then came the 404, which was sold from 1960 until 1978, three years longer than in Europe because of the high demand for this invincible car.

The 404 also rose in popularity thanks to its successfully rally career – especially in the East African Safari Rally in the mid-1960s – and in Cape Town, where Clarence Taylor was a familiar sight on the Killarney race track in his 404 sponsored by Atkinson’s Motors.

During the 1960s, a locally developed 404 GT (also known as the 404 Sport) was built with an improved 1,618 cc engine done by the biggest PEUGEOT dealer at that time, Stanley Motors. With the help of an engineering group called Superperformance and under PEUGEOT observation, improved engine breathing gave more power and torque with a slightly higher top speed, while retaining a full and official PEUGEOT guarantee. It was mainly sold in the Johannesburg area but some other dealers in the country also received a few.

The creation of PEUGEOT Automobile Africa (PAA) in 1969 was followed by the takeover of the Natalspruit production and began PEUGEOT’s most successful years in the country. During the 1970s another unique South African 404, the GL, was built. It had a 1,8-litre motor with sport seats, central console, and floor gearshift and during this time, Hillman owners could choose between a 404 or a 504 engine to power their car.

1972 was an important date with more than 10,000 PEUGEOTs registered for the first time. 1973 was the brand’s best year ever, with almost 17,000 registrations and the 404 became the 4th most popular car in South Africa.

In 1974, both 404 and 504 (sedan, estate, Super 7 and bakkie) were built at Natalspruit and 504 carried on the previous success of 404 on the African tracks and gravel roads.

Twilight times

At the end of 1978, PEUGEOT Automobile Africa was taken over by the Sigma Motor Corporation for R30 million. The Natalspruit factory was sold and closed and the manufacture of PEUGEOTs 504s, 305s and 505s was transferred to Silverton in Pretoria next to Mazdas. Local production of Citroën ceased altogether.

In 1985 Sigma Motor Corporation merged with Ford and became Samcor. The new management decided to give up with PEUGEOT: 931 cars were produced in 1985 out of an overall 186,974 locally built units since 1970 in stark contrast to the 1,000 units per month and 5,5% market share enjoyed under French management.

The last models built in South Africa were the 504 and 505 along with small successes from the 305. The most luxurious and fastest PEUGEOT built in South Africa was the 2,2-litre 505 GTI, with approximately 350 built and a number remaining as collector’s items.

The Lion is back

No PEUGEOT cars were imported between 1986 and 1994 before McCarthy Motor Holdings took the bold step to introduce the 206. In six years, 5,000 PEUGEOTs hit South African roads and in 2002, Peugeot Motors South Africa (PMSA) officially became a new PEUGEOT subsidiary in charge of the Southern Africa Customs Union (South Africa, Namibia, Botswana, Lesotho, and Swaziland).

A year later, a new national training centre was opened by Christian Peugeot, fifth-generation member of the founder family and then-Director of Quality of Marketing worldwide. With it came the striking “Blue Box” dealerships and PEUGEOT registered 5,000 units that year.

The French lion has its latest chapter under the Stellantis banner following the successful merger of Peugeot S.A and Fiat Chrysler Automobiles N.V and the establishment of Stellantis South Africa in 2021. The historic merger of equals created one of the largest automobile companies in the world and a firm foundation for PEUGEOT to continue growing. Fitting that the PEUGEOT 2008 was named South African Car of the Year that same year.

With one of the freshest and most innovative model ranges on the South African market, there’s a PEUGEOT for every application available today. The PEUGEOT 208 starts from as little as R337,900 offering stylish hatchback motoring. The 2008, 3008, and 5008 SUVs offer versatility with flair, while Landtrek returns PEUGEOT to the pick-up market in Africa. For business, the Partner and Boxer tick all the commercial boxes. PEUGEOT really does provide a mobility solution par excellence across the board, so go test drive one today and experience the roar of the French lion in Africa.

Following the E-LION DAY initiated in January 2023, PEUGEOT is taking the opportunity of its first communication of 2024 to present its commitment to sustainable development as well as the major and structuring actions behind its ambition.

• A range that is now 100% electric; the widest of any European mainstream brand, meeting all customer needs, both private and BtoB,
• “PEUGEOT ALLURE CARE” – an unprecedented programme dedicated to customers of the new PEUGEOT E-3008, which covers all electrical and mechanical elements, up to 8 years/160,000km. PEUGEOT thus becomes the first European brand to offer such extensive coverage on one of its models,
• ChatGPT technology offered to all its customers, across the entire range of PEUGEOT Passenger and Commercial vehicles,
• PEUGEOT strengthens its actions in the circular economy, in line with the STELLANTIS Group’s “4R” strategy: Remanufacture, Repair, Reuse, and Recycle,
• The Brand commits to education and announces the partnership with BORN FREE.

The E-LION project is at the heart of PEUGEOT’s strategy to build the sustainable mobility of tomorrow. It is a comprehensive, 360-degree approach that goes well beyond the electrification of vehicles and is based on five “E-pillars”:

1. Ecosystem of products and services, based on STELLANTIS solutions.
2. Experience for customer, from start to finish.
3. Electric, a 100% electric range by the end of 2024.
4. Efficiency, delivering maximum performance with minimal electrical consumption.
5. Environment, a sustainability goal and our commitment to becoming Carbon Net Zero by 2038.

Linda Jackson, CEO of PEUGEOT: “With the E-Lion project, PEUGEOT is mobilizing all its technological know-how and the creativity of its teams to enable all its customers to access sustainable mobility. As a leader, we want to pave the way. It’s an incredibly rewarding task.”

12 ELECTRIC MODELS INCLUDING 9 PASSENGER VEHICLES

A complete new EV range: New PEUGEOT E-208, E-2008, E-308, E-308 SW, E-3008, E-RIFTER, E-TRAVELLER, E-PARTNER, E-EXPERT, E-BOXER.

In 2024, the PEUGEOT 100% electric range will be further enriched by two new models: the E-408 and E-5008.

With these 9 passenger vehicles and 3 light commercial vehicles, PEUGEOT offers the widest electric range of any European mainstream automotive manufacturer.

In 2023, PEUGEOT was leading the B electric segment in Europe with E-208 and E-2008.

PEUGEOT is also the European leader in sales of zero-emission light commercial vehicles.

In 2023, for the fifth consecutive year, an annual study conducted by the YouGov organization ranked PEUGEOT as the favourite car brand of the French population

RESPONDING TO CUSTOMER NEEDS AND CONCERNS

Across its entire 100% electric range, PEUGEOT ensures that zero-emission mobility remains accessible. This is particularly the aim of the “PEUGEOT Customized Lease” offer, whose installments adapt to the mileage covered and which has already been chosen by nearly one in five E-208 customers in France. Furthermore, the new E-208 is part of the French government’s “My Electric Lease” plan with an offer from only €99/month, allowing the more modest households and younger generations to access efficient electric mobility.

To meet customer needs, PEUGEOT is committed to offering driving ranges at the best level in the market. For example, the new E-3008 sets a new benchmark in its segment by announcing up to 700km of range, while the new E-208 reassures its users with a city driving range of 566km.

With Free2Move Charge, PEUGEOT customers have access to one of the most extensive charging networks in Europe. It includes more than 600,000 charging points, of which over 77,000 are fast chargers that allow, for example, to gain 100 kilometres of range in just 10 minutes with the new E-3008.

Jérôme Micheron, Product Director at PEUGEOT: “Our models are not only accessible (eg. Peugeot As You Go Financing solutions), but they are also the most efficient in their segments. For example, the PEUGEOT E-308 has the lowest electricity consumption in its category.”

PEUGEOT ALLURE CARE: UP TO 8 YEARS / 160,000KM OF PEACE OF MIND

Confident in the quality of its products, PEUGEOT offers customers of the new E-3008 “PEUGEOT Allure Care” a programme that guarantees peace of mind by covering the electric motor, charger, powertrain, and the main electrical and mechanical components for up to 8 years / 160,000km.

PEUGEOT Allure Care contributes to accelerating the adoption of this latest generation of electric cars, thus offering customers the peace of mind they need to make the switch.

PEUGEOT Allure Care is in addition to the specific warranty offered by PEUGEOT on all its electric vehicle batteries, also lasting 8 years/160,000km, to cover the entire vehicle.

Launched in major European markets, PEUGEOT is the first European brand to offer such extensive coverage on one of its models.

The Allure Care coverage is automatically activated for 2 years or 25,000km after each maintenance service carried out within the PEUGEOT network.

Phil York, Marketing and Communication Director at PEUGEOT: “We believe that PEUGEOT Allure Care will accelerate the adoption of the latest generation of 100% electric PEUGEOT vehicles by offering customers the peace of mind they need to take the step. This coverage of exceptional breadth is a testament to the confidence we have in the quality and reliability of our products.”

ChatGPT ARRIVES IN THE i-COCKPIT® OF ALL PEUGEOT VEHICLES

PEUGEOT takes the customer experience, one of the 5 pillars of the E-Lion project, even further by offering ChatGPT technology across its entire range of passenger and commercial vehicles (on 5 pilot markets before a wider roll-out starting from the second half of 2024). The best-known generative artificial intelligence model is integrated into the PEUGEOT i-Cockpit and becomes, through the OK PEUGEOT voice assistant, a true partner capable of answering countless questions and requests on any type of subject.

Once the OK PEUGEOT voice assistant is activated, you simply need to voice your query for ChatGPT to respond in an enriched manner. The generative artificial intelligence can provide answers to specific questions, for example, suggesting landmarks to visit in a city, presenting them, and guiding you there in coordination with the navigation system, but it can also enliven your journey by interacting with occupants, giving free rein to your creativity.

PEUGEOT, A PLAYER IN THE CIRCULAR ECONOMY

Creating a complete ecosystem based on STELLANTIS solutions is another pillar of the E-Lion project. The STELLANTIS group is developing a Circular Economy business based on the “4Rs”: Remanufacture, Repair, Reuse, and Recycle.

PEUGEOT is part of this approach by using fewer materials – and more sustainable Text Box: PRESS RELEASEmaterials –, increasing their longevity, and ensuring their recycling at the end of their life. For instance, the new PEUGEOT E-3008 is made up of 23% recycled materials, including steels and polymers.

To ensure the recycling of end-of-life vehicles in Europe, STELLANTIS has created Sustainera Valorauto, a joint venture with Galloo, a European leader in recycling. Sustainera Valorauto offers professionals and individuals a complete solution that includes the collection and dismantling of vehicles, the recovery, refurbishment, and marketing of viable parts, and the recycling of materials.

Another joint venture specifically dedicated to the recycling of electric car batteries in Europe and North America has been concluded by STELLANTIS with Orano, a global leader in recycling. It will use Orano’s innovative low-carbon technology that allows for a significant recovery rate of materials from lithium-ion batteries.

Not to forget, battery repair in an internal STELLANTIS workshop dedicated to this activity has been part of our concrete actions for many years. .

PEUGEOT COMMITS TO EDUCATION

Humanity and the environment are at the heart of the E-Lion project. PEUGEOT has decided to place education at the core of its responsible strategy and to focus its contribution on concrete educational actions that impact the environment.

A first partnership was set up in spring 2023 with the french scientific and educational association UNDER THE POLE, one of whose missions is to raise awareness among the new generation about the major challenges of ocean preservation. PEUGEOT BOXER vehicles have been made available to transport their equipment during upcoming expeditions, but also to tow the UNDER THE POLE educational caravan across FRANCE for its ocean awareness actions with the general public and in schools.

Today, PEUGEOT is announcing a second partnership for 2024 with the UK charity BORN FREE, which works to protect wild species and wild places by engaging, educating and empowering local communities to co-exist with wild animals in Kenya and other countries around the world.

Will Travers, co-founder of BORN FREE said: “The growing human population can lead to increased conflict with wildlife for example, lions attacking livestock. But with Peugeot’s support and commitment, BORN FREE is deploying effective, innovative strategies such as predator proof fences, or Bomas, to protect people and cattle, to conserve natural resources, protect wildlife and safeguard local people helping keep everyone safe.”

Linda Jackson, CEO of PEUGEOT: “Today, more than ever, a brand like PEUGEOT must contribute to a more responsible and sustainable world for future generations. We are on our way to achieving our Carbon Net Zero objective, but there are different ways of getting there. I am convinced that EDUCATION is one of the keys to a more sustainable world and that’s why we want to make our contribution”.

On 27 November 2023, the 59 members of the European Car of the Year (COTY) jury, representing 22 countries across the continent, chose the new PEUGEOT E-3008 from 28 shortlisted models to join the final seven contenders for the top prize. This is the 7th time in the last 10 years that a PEUGEOT model has been selected as a finalist.

PEUGEOT has transformed the 3008, taking it to a whole new level in terms of design, driving pleasure, and adding class-leading electric performance to create the new E-3008:

• ALLURE of a fastback SUV with a reinvented and efficient design.
• EMOTION elicited by the new Panoramic i-Cockpit® which takes driving pleasure to a whole new level.
• EXCELLENCE combining performance and an all-electric range of up to 700 km, thanks to the new STLA-Medium platform from Stellantis.

There are no categories, subdivisions or classes. There can only be one Car Of The Year winner, and the winner of the 2024 edition will be announced on the 26th of February in Geneva (Switzerland).

With the new E-3008, PEUGEOT has joined the exclusive list of finalists for the European Car of the Year award for the 7th time since 2013. The new 408 was chosen at the end of 2022, the 308 at the end of 2021, the 208 at the end of 2019 (winner in 2020), the 508 (Hatchback and SW) at the end of 2018, the 3008 at the end of 2016 (winner in 2017) and the previous generation 308 (Hatchback and SW) at the end of 2013 (winner in 2014).

The COTY award is the most coveted in the automotive industry. Its 59 judges hail from 22 European countries. They each chose their 7 finalists in an initial vote from a long list of 28 contenders. You can take a look at the list of candidates and finalists on the Car of the Year website: https://www.caroftheyear.org/

The new PEUGEOT E-3008, the Next-Level Electric Fastback SUV, has been upscaled thanks to Stellantis’ brand new STLA-Medium platform which debuts with the PEUGEOT E-3008. This innovative platform has been designed to be the best-in-class for the criteria most important to customers: range (up to 700 km), recharge time (100 km in 10 minutes), driving pleasure, performance, design efficiency (less than 14kWh / 100km) and connected services (Trip Planner, Smart charging, remote functions and ‘Over-The-Air’ updates).

The new PEUGEOT Panoramic i-Cockpit® enhances driving pleasure with a spectacular 21” curved floating HD screen that brings together the head-up display and the central touchscreen.

The new PEUGEOT E-3008 will be produced exclusively at the Sochaux plant in France. It is already available to order in many European countries and will go on sale in early 2024.

By 2025, we have the ambition to become the EV leader in Europe. The PEUGEOT E-3008 is at the heart of our EV brand strategy, which consists of nine passager cars and three LCVs, and makes it the widest and the most efficient line-up of any mainstream brand.