The smart #5, styled by Mercedes-Benz, marks the brand’s entry into the premium mid-size SUV segment. This all-new model is the third addition to smart’s all-electric portfolio, following the successful #1 and #3 models. With the #5, smart expands its product range, offering a vehicle that blends premium quality, state-of-the-art technology, and a commitment to sustainability.

Design and Features Tailored for Adventure

The smart #5 is designed to meet the needs of today’s adventurous driver. The Summit Edition, in particular, stands out with its rugged outdoor-oriented equipment, including a roof light bar, an electric trailer hitch, and comprehensive underbody protection. The Adventurers’ Collection package further enhances the vehicle’s capabilities, offering features like a roof carrier, side steps, a side bag, and a ladder—perfect for those looking to explore off the beaten path.

The exterior design of the #5 is unmistakably smart, featuring the brand’s signature oblong headlights and a sleek, aerodynamic profile. The vehicle’s 2,900 mm wheelbase and overall length of 4,705 mm provide ample space for both passengers and cargo, making it an ideal choice for long road trips and outdoor excursions.

Interior Excellence and Technological Sophistication

Inside, the smart #5 offers a blend of comfort, safety, and cutting-edge technology. The interior is characterized by ‘zero-gravity’ leather seats, generous headroom, and a suite of advanced safety features. Passengers can enjoy a first-class experience with ambient lighting, a state-of-the-art entertainment system featuring a Sennheiser Signature Sound System, and the ability to transform the seating arrangement into a spacious sleeping area.

The intelligent cockpit is a highlight of the smart #5, boasting a 25.6-inch Augmented Reality Head-up Display, a 10.3-inch Ultra HD LCD instrument cluster, and dual 13-inch AMOLED displays. The vehicle’s HMI is powered by an advanced AMD V2000 computer chip, ensuring a smooth and responsive user experience. Additionally, the smart #5 introduces Leo, a generative AI voice assistant, which allows for seamless voice control of key functions, from navigation to climate control.

Performance and Sustainability

The smart #5 is built on an 800-volt platform, enabling impressive performance in terms of both speed and range. The 100kWh battery supports a super-charging function that can recharge from 10% to 80% in just 15 minutes, offering a range of over 740 km (CLTC) on a single charge. The vehicle also features multiple driving modes, ensuring adaptability across various terrains, including sand, snow, mud, and rock.

Collaborations Elevate the Premium Experience

smart continues to expand its horizons through strategic partnerships. Collaborating with Sennheiser, Trek, and HEIMPLANET, smart integrates premium outdoor and audio experiences into the #5. These partnerships are part of smart’s “Open Your Mind” philosophy, which aims to deliver innovative and immersive experiences that resonate with modern consumers.

Veronique Larcher, Managing Director of Sennheiser Mobility, expressed her excitement about the collaboration: “Our remarkable Sennheiser signature sound system offers a truly immersive listening experience that puts the driver and passengers at the centre of their favourite music.”

A New Era for smart

With the #5, smart continues its evolution, offering a vehicle that not only meets the diverse needs of global customers but also sets new standards in the realm of electric mobility. The all-new smart #5 is set to launch in Europe early next year, promising to deliver a premium, technologically advanced driving experience for those who seek both adventure and comfort.

Smart’s Commitment to Continuous Improvement
Since the launch of its new product generation, smart has provided five OTA updates free of charge, reflecting its dedication to enhancing the ownership experience for its customers. Each update is meticulously crafted to address user feedback, ensuring that the vehicles not only meet but exceed the expectations of their owners. The latest OTA update, version 1.4.1, is no exception, offering a suite of new features and optimizations that reinforce smart’s reputation for innovation and customer-centric design.

Key Features of OTA Update 1.4.1

Optimized Energy Recovery Management System
The latest update introduces significant improvements to the energy recovery management system, a feature that is crucial for enhancing the efficiency of electric vehicles. By optimizing the system, smart has ensured that drivers can enjoy a smoother and more efficient driving experience, particularly in varied traffic conditions. This enhancement not only contributes to a more enjoyable drive but also supports the overall sustainability goals of the brand.

Vehicle-to-Load (V2L) Capability
One of the standout features of the OTA update is the addition of Vehicle-to-Load (V2L) capability. This innovative function allows the traction battery of smart vehicles to supply power to external devices, offering a new level of versatility for owners. Whether it’s charging a laptop during a road trip or powering a small appliance in an emergency, the V2L feature exemplifies smart’s commitment to providing practical, real-world solutions for modern drivers.

Low Energy Regeneration
In response to customer feedback, smart has introduced a low energy regeneration function, which allows drivers to select a gentler level of regenerative braking. This new setting offers greater configurability, enabling drivers to tailor the braking performance of their vehicles to their personal driving styles. Whether navigating city streets or cruising on the highway, this feature enhances the overall driving comfort of smart #1 and #3 models.

New Sound Experiences
OTA update 1.4.1 also brings new sound experiences to the interior of the smart #1, adding a layer of personalization to the driving experience. From new sound effects in the Premium model to engine simulation sounds in the BRABUS and Launch Edition variants, these updates cater to drivers who value both auditory aesthetics and performance simulation.

Smart Companion: Avatar Selection
For the first time, smart owners can choose between different avatars for the smart Companion feature. With the option to select either a fox or a cheetah, drivers can personalize their in-car experience further. Additionally, these avatars can be displayed either with full animation or as a static graphic, offering flexibility in how the digital companion is presented.

Flexible 360-Degree Camera Window
Enhancing the vehicle’s safety and convenience features, the update allows for a flexible 360-degree camera window on the central screen. This picture-in-picture view can be repositioned as desired, giving drivers more control over their visual information and improving overall situational awareness while driving.

The Future of Smart Driving
The release of OTA update 1.4.1 is a testament to smart’s ongoing dedication to technological advancement and customer satisfaction. By incorporating direct feedback from its user base, smart has not only improved the performance and functionality of its vehicles but has also set a new standard for what drivers can expect from an automotive brand. As smart continues to innovate, the future of driving looks increasingly intelligent, responsive, and tailored to the individual needs of its customers.

Smart’s latest OTA update is more than just a technical enhancement; it represents a significant step forward in the evolution of automotive technology. With a focus on optimizing energy management, enhancing driving comfort, and introducing new levels of personalization, OTA update 1.4.1 redefines what it means to drive a smart vehicle. As smart continues to listen to its customers and innovate accordingly, the road ahead promises to be one of continual improvement and unmatched driving experiences.

Expanding Horizons: The Introduction of the smart #5
Milton Keynes, August 12, 2024 – smart is set to make waves in the automotive industry once again with the introduction of the smart #5, a mid-size SUV that promises to redefine the brand’s identity. Following in the footsteps of the smart #1 and smart #3, this new model is the third in smart’s evolving lineup and represents the brand’s most spacious and versatile vehicle to date.

Scheduled for its world premiere in Brisbane, Australia, on August 28, 2024, the smart #5 brings to life the smart Concept #5, which was first revealed at the Beijing International Automotive Exhibition in April this year. The vehicle will be available to European customers starting in 2025, marking a significant milestone for the brand as it enters a new market segment.

Design Philosophy: Where Aesthetic Meets Functionality
Designed by Mercedes-Benz Design, the smart #5 adheres to the brand’s design philosophy of “love, pure, unexpected.” This philosophy is evident in the vehicle’s bold, boxy silhouette, distinctive roofline, and outdoor elements that blend unconventional aesthetics with robust functionality. The exterior design is not just about looks; it reflects the vehicle’s purpose of catering to customers with active, flexible lifestyles, ready to venture beyond urban confines.

The spacious interior of the smart #5 offers premium comfort, making it ideal for those who seek both style and substance in their vehicle. Whether it’s a weekend getaway or a daily commute, the smart #5 is designed to meet the diverse needs of modern consumers.

Rigorous Testing: Proven Performance in Extreme Conditions
smart has left no stone unturned in ensuring that the smart #5 lives up to its promises. Over the past few months, the vehicle has undergone extensive testing under extreme conditions, including rigorous off-road and winter tests. These tests have been crucial in evaluating the performance of the electric powertrain, particularly the charging capabilities of the batteries in very cold conditions.

In addition to the powertrain, the vehicle’s driving dynamics, assistance, and safety systems have been put to the test in challenging off-road environments. The results underscore smart’s commitment to delivering a vehicle that combines innovation with reliability, ensuring that the smart #5 is ready to tackle any terrain.

As the smart #5 prepares for its European market debut in 2025, it will undergo further comprehensive testing across Europe. This rigorous process ensures that the vehicle meets the highest standards of quality and performance, solidifying smart’s reputation as a brand that prioritizes customer satisfaction.

A New Era for smart
The smart #5 is more than just a new model; it’s a bold statement of intent from a brand that continues to evolve and adapt to the changing needs of consumers. With its spacious design, robust functionality, and proven performance, the smart #5 is set to attract a new generation of customers to the smart family.

As Dirk Adelmann, CEO of smart Europe GmbH, aptly puts it, “With the smart #5, we have created our most spacious and versatile vehicle to date. The #5 is a great expansion of our existing portfolio and will make the smart brand an attractive choice for more and more customers in Europe.”

The journey of the smart #5, from concept to reality, is a testament to smart’s dedication to innovation and excellence. As the brand continues its product offensive, the smart #5 stands as a symbol of the exciting future that lies ahead for smart and its customers.

Scheduled for its global unveiling at the Beijing International Automotive Exhibition on April 25, 2024, the smart Concept #5 encapsulates a fusion of outdoor-inspired aesthetics and the traditional accessibility and practicality of smart vehicles. This mid-size SUV is equipped with all-wheel drive, off-road tires, and cutting-edge technology, embodying the progressive evolution of the brand and its commitment to unique design values.

Highlighting Uncharted Capabilities for Diverse Adventures
Merging smart’s signature modern aesthetics with a philosophy of openness, the Concept #5 introduces new vistas and possibilities. The SUV is engineered with advanced 800-volt technology and a robust battery capacity exceeding 100 kWh, supporting ultra-rapid charging that can restore up to 70% battery life in just 15 minutes. It boasts an impressive all-electric range exceeding 341 miles, coupled with five driving modes that adapt seamlessly to various terrains. A sophisticated ADAS (Advanced Driver Assistance System) enhances safety and comfort across all travel environments.

Words from the Leadership
Dirk Adelmann, CEO of smart Europe GmbH, remarks, “For over twenty-five years, smart has been at the forefront of urban and now beyond urban mobility innovation. The Concept #5 represents our most innovative and adaptable vehicle yet. This model breaks traditional boundaries, ushering in a new era for our clientele in Europe and globally.”

A Design That Breathes Adventure
The exterior of the Concept #5 sports a robust, confident look with a boxy silhouette and pronounced roof structure that highlight its functional prowess. Features like protective skid plates, an integrated winch, a folding rear step for roof access, and an illuminated roof light bar emphasize its adventurous spirit. Light animations and other playful elements inject a vibrant personality into the SUV, while its compact design minimizes front and rear overhangs, optimizing its footprint.

Interior: A Synthesis of Comfort and Innovation
True to smart’s heritage, the Concept #5 offers exceptional interior space and comfort. The layout features horizontal lines and intuitive interfaces, creating a coherent and user-friendly environment. The cabin includes advanced OLED screens powered by AMD’s V2000 chip, offering seamless access to the vehicle’s functions. Innovations like a zero-gravity seat with multiple comfort features and new airbag technologies ensure both comfort and safety.

A Visionary Leap Forward
The smart Concept #5 also previews the future of vehicle AI integration with tools from AI pioneers Cerence. This technology enables engaging virtual assistance within the car, facilitating voice-controlled interaction for an array of functions and access to comprehensive information.

As smart prepares to reveal the Concept #5 in Beijing, this vehicle is set to redefine expectations for electric SUVs, combining sustainability with unparalleled technology and design. The debut of this model anticipates the broader roll-out scheduled for the latter half of 2024.

Utilising the same single motor, rear-wheel drive drivetrain as the Pro+, the Pro takes advantage of a smaller, 49kWh battery to reduce costs while maintaining a useful 193-mile WLTP range. Performance remains compelling, with the Pro’s 200kW output delivering 0-62mph in 6.7 seconds, while 130kW DC charging allows for a 10-80% top up time of less than 30 minutes.

Speaking on the UK launch of the #1 Pro, smart UK CEO, David Browne, said: “The arrival of the #1 Pro on UK shores completes the #1 line-up, providing an exceptional value proposition for customers who require less range while expecting just as much in the way of style and substance. Accompanied by a new series of an extremely compelling PCP deals across the #1 range, we’re very excited to see how the public responds to this new offering.”

Despite its affordability, the Pro remains true to smart’s dedication to providing an extensive range of advanced standard equipment. This includes a full suite of driving assistance systems including ACC (Adaptive Cruise Control), a panoramic sunroof, heated seats, a 360-degree surround camera, intelligent voice assistance, LED lights and a powered tailgate.

In addition to smart’s own cutting-edge infotainment system, Apple CarPlay and Android Auto[i] are also available at no extra cost via the 12.8-inch high-definition central screen. What’s more, the #1 Pro provides the same 5-star Euro NCAP safety rating, three-year unlimited mileage vehicle warranty, and complimentary OTA (Over The Air) system updates as the rest of the #1 line-up.

Rounding out the broad range of options presented by the #1 range, the Pro is available alongside the £35,950 Pro+, £38,950 Premium, and £43,450 BRABUS trim levels of the popular EV.

A second What Car? award for the #1, following its first-place finish in the Best Small SUV category of the What Car? EV Awards in August, the win reflects the continued appeal of the smart’s class-leading performance and safety, despite the emergence of multiple rivals since.

Established in 1978, the What Car? Awards are among the most esteemed accolades in the industry, celebrating outstanding achievements and innovations from across the automotive spectrum.

Dirk Adelmann, CEO for smart Europe, commented on the #1’s triumph: “We are thrilled to receive this significant What Car? Award, which recognizes smart’s commitment to delivering outstanding products in the electric vehicle sector.

“With the imminent arrival of the even more affordable #1 Pro in the UK, and the upcoming launch of our exceptionally well-received #3, we are confident that smart will continue to set new standards for practicality, design, and value in 2024.”

Soon to be available in four production variants – Pro+, Premium, and BRABUS, as well as the upcoming Pro – the #1 underscores smart’s dedication to offering remarkable value for money.

“As a small electric SUV, the smart #1 sits in one of the most competitive sectors of the new car market, yet it manages to better all of its rivals,” noted Steve Huntingford, Editor at WhatCar?

“It’s as good to drive as it is safe, and has an interior that’s both classy and practical. You also get loads of equipment for your money, despite pricing being highly competitive. And like all of the best electric cars, it combines a good range with fast charging.”

The #1 has proven popular with experts and buyers alike, this latest accolade following several honours including receiving Highly Commended status from CarWow in both the ‘Urban Living’ and ‘Outstanding EV’ categories, earning the coveted Which? ‘Best Buy’ status, and most recently winning Best Compact Family EV in the 2023 AutoEV Awards.

Continuing smart’s ethos of efficient use of space with premium packaging, the #3 offers larger proportions, more athletic curves, a powerful ‘shark nose’, and slim LED headlights, standing out as a striking yet elegant everyday companion. A 370-litre boot (up to 1,160 litres with the rear seats folded) provides even greater practicality, while a panoramic halo roof connects the cabin to its surroundings creating a light, spacious atmosphere.

Designed to convey driving pleasure, the #3 also boasts improved aerodynamics and performance. Optimized spring rates and a modified shock absorber set-up promote a sporter feel across all speed ranges, while a lower centre of gravity and stiffer stabilizer bars on the front and rear axles minimize body roll during cornering. A lower seating position further enhances the dynamic experience, promoting a greater connection between driver and vehicle.

Customers will also feel firmly in control when it comes to choosing between the comfort of the Pro+, the exclusivity of the limited 25th Anniversary Edition, the luxury of the Premium, or the performance of the BRABUS. Each line offers its own unique appeal, with peak power ranging from 200 kW to 315 kW, acceleration from 5.8 to 3.7 seconds, and range from 258 to 283 miles.

Available at launch for the first time, an entry-level Pro trim will additionally complement the #3 line-up, offering an attractive option for drivers seeking exceptional value for money. With peak power of 200 kW, the Pro accelerates from 0 to 62 mph in just 5.8 seconds, while also featuring a 202-mile range and an extensive list of standard kit to ensure a smooth and easy driving experience.

The exceptional level of standard technology that customers have come to expect from smart is once again evident in the #3, ensuring occupants have all they need at their fingertips. From smart Pilot Assist, which combines a variety of systems such as a Highway Assistant (HWA) and Automatic Parking Assist (APA) to improve comfort and safety, to Android Auto and Apple CarPlay[*], allowing drivers to bring smartphone features and apps to the 12.8-inch full HD infotainment display, the #3 offers all the technology modern buyers need in a simple, affordable package.

To ensure that the system is always up to date, smart is also able to distribute new features quickly via the #3’s over-the-air (OTA) capability, allowing updates to be implemented directly by the user without a visit to the service center.

Following its European debut at IAA Mobility in September this year, and initial media test drives at the end of November, the smart #3 will be launched in the UK in early 2024. Pricing will start at £32,950 for the #3 Pro, with the Pro+ available for £36,950, the Premium for £39,950, the limited-run 25th Anniversary Edition for £40,950, and the BRABUS for £45,450.

The award completes a trio of accolades presented to the #1 by one of the UK’s most trusted automotive consumer advice publications. Having finished first in class and second overall in the 2023 What Car? Safety Award earlier this year, the #1 was also bestowed with a prestigious five-star rating by the title last Spring.

What Car?’s panel of expert judges singled out several features of the #1 for particular praise, noting the car’s spacious interior, exceptional build quality, smooth ride and fast charging. What Car? Editor, Steve Huntingford, said: “The #1 is a lot more spacious than its compact length might lead you to believe, plus its elegantly styled interior is beautifully made. Long distance comfort is further enhanced by an impressively smooth high-speed ride and class-leading refinement. And the #1 is both quick to accelerate and quick to charge.”

Signalling the start of an exciting new era for the smart brand, the compact #1 SUV offers unprecedented levels of design and build quality in addition to an exceptionally well-equipped standard specification. Initially available in three production variants – Pro+, Premium and BRABUS – as well as a highly exclusive Launch Edition, the #1 is priced from just £35,950 on the road, underscoring smart’s dedication to offering remarkable value for money.

The commencement of customer deliveries in September will mark a new chapter for smart off the road as well as on it. The #1 is the first car to be available online through smart’s direct-to-customer service in addition to its nationwide showroom network, as the brand continues to build on its foundations as a leading light in affordable and accessible electric vehicles.

In the smart #1 development phase, the Mercedes-Benz global design team and the smart Research & Development team worked together closely to explore the perfect balance between interior and exterior design and the overall performance of the smart #1. A successful approach: The smart #1 is compact on the outside, spacious on the inside and has a battery range of up to 440 km[1].

Thanks to its design philosophy, the smart #1 features a pure and elegant streamlined exterior, a perfect mixture of aesthetics and aerodynamics. Features like concealed door handles, a floating halo roof and frameless doors make the smart #1’s design outstanding in its segment. From every angle there is a new detail to explore. The space to footprint ratio is pushed to a maximum: with its 4270 mm length, a wheelbase of 2750 mm and up to 19-inch rims the smart #1 offers an impressive interior space. With the design of the #1, smart stays true to the brand’s tradition: smart has dared to be different from the very beginning.

Connection is the guiding principle of the #1’s design concept: with its high level of connectivity features, it provides solutions to connect people, places, and experiences – while ensuring a tailored and convenient user experience. This way, the smart #1 puts drivers at the centre. The infotainment user interface relies on purposeful and human-centred technology and features an avatar as an intelligent companion via voice control.

In addition, different bold and subtle colour choices give the car an individual character that matches its users. With its unique design, its premium equipment and the individualisation options for appearance and features, the smart #1 manages to provide its drivers with new, differentiating and valuable experiences on many levels.

“To receive the Red Dot Award and the iF Design Award is a wonderful recognition of the work we invested in the development of the smart #1 design concept,” says Xuan-Zheng Goh, Head of Product Management at smart Europe. “It shows that we have created a truly unique vehicle with convincing contrasts. Elements like the frameless doors and the floating halo roof add a premium factor to a seamless high-tech sculpture.”

“Our further developed design philosophy underlines the premium aspect of smart. We are very proud that our #1 has now received two of the world’s most recognised design awards – The Red Dot Award in the Product Design category and the IF Design Award in the Product – Automobiles/Vehicles category,” says Kai Sieber, Head of Design smart Mercedes-Benz AG.

In 2023, the smart #1 will enter all European markets that smart currently operates in. After a successful market entry in Germany, the premium all-electric SUV will also launch in France, Italy, Spain, Portugal, Switzerland, The Netherlands, Austria, Belgium, the UK, Sweden, Norway and Iceland.

Marking a new chapter for smart off the road as well as on it, the #1 is the first car to be available online through smart’s direct-to-customer service in addition to its nationwide retailer network, as the brand continues to build on its foundations as a leading light in affordable and accessible electric vehicles.

Leading the charge
Over two decades since it first entered the UK market with the revolutionary fortwo, smart is once again leading the way in the field of efficient, innovative mobility. The brand has long been at the forefront of electric vehicle development, launching its first EV test programme over 15 years ago, and becoming the first established automotive marque to complete the transition from internal combustion to fully electric power in 2019. With the #1, smart combines the expertise derived from its years at the vanguard of electrification with the premium design of Mercedes-Benz and the advanced engineering power of Geely’s BEV-dedicated SEA platform, to deliver next-generation mobility today.

The proportions of the #1 take a different design direction to that of the diminutive city cars for which the brand is known, expanding smart’s appeal and broadening its audience. Despite this, smart’s dedication to efficiency continues in the new car’s use of space, all-electric powertrain, and excellent value for money. By combining this ethos with the SUV body style, premium build quality and state-of-the-art features which modern buyers demand, the #1 offers a compelling combination of size and space, luxury and frugality.

“We are very proud of what we achieved with the smart #1,” said David Browne, CEO, smart UK. “From the exceptional standard specification of the entry level Pro+, which offers features usually associated with luxury cars, to the incredible performance of BRABUS, which leaves purpose-built sports cars trailing in its wake. We look forward to the media and public alike getting to experience the entire #1 line-up as we build toward our full market launch later this summer.”

Clearly priced to perform
Initially available to UK buyers in Pro+, Premium and limited-edition Launch Edition trim levels, as well as an exhilarating BRABUS variant, the #1 offers drivers class-leading performance and safety in addition to an exceptional level of standard specification. What’s more, smart’s fair and transparent haggle-free pricing ensures that customers can have confidence in the value of their purchase whether they buy online or through a retailer.

The smart #1 Pro+ offers everything needed for modern e-mobility – and so much more. Priced from £35,950 on the road, the Pro+ offers a remarkably well-equipped standard specification with an extensive range of driving assistance systems, panoramic sunroof, ACC (Adaptive Cruise Control), heated seats, a 360-degree surround camera, intelligent voice assistance, LED lights and a powered tailgate. With anxiety-busting WLTP range of 260 miles and smile-inducing 0-62mph performance of 6.7 seconds, the Pro+ makes every journey an event.

In addition to the features already available on the Pro+, the smart #1 Premium offers a sound system by Beats, a Head-Up Display (HUD), CyberSparks+ Matrix LED headlights and APA (Automatic Parking Assist). Priced from £38,950, the Premium offers an even greater WLTP range of 273 miles with a state-of-the-art silicon carbide invertor and heat pump for improved response and efficiency, as well as a 22kW three-phase on board charger for 10-80% AC charging in less than three hours.

The exclusive smart #1 Launch Edition is a special statement for those who cannot wait to experience the new era of smart. Combining unique design traits and exclusive aesthetics with the long feature list of the Premium, just 100 UK examples of the Launch Edition will be available from £39,450.

The smart #1 BRABUS, opens a completely new chapter for smart and BRABUS, continuing a story that the two brands have been writing since 2003.

Priced from £43,450, the #1 BRABUS sets standards unmatched by any rival at its price point. Signalling its intentions with a range of design cues including more aggressive styling, bonnet vents, unique contrast paint and 19-inch Dynamo wheels, the transformation continues within, where an Alcantara steering wheel, microfibre suede seats and headrests with BRABUS design stitching add to the sporty feel of the car alongside red seatbelts and metal pedals.

Naturally, the performance of the smart #1 BRABUS also leaves rivals in its wake, with the standard 200 kW of power increased to 315 kW and torque up from 343 Nm to 584 Nm. With all-wheel drive to ensure traction and aid acceleration, as well as a specifically calibrated BRABUS driving mode, this results in an even more thrilling smart experience, unleashing the full potential of the car for incredible 0-62mph performance of just 3.9 seconds.

“For us at BRABUS, partnering with smart feels completely natural, as we both keep on challenging the status quo to improve our brands and products further,” said Constantin Buschmann, CEO of BRABUS. “For the #1 we keep on pushing the envelope of our partnership to integrate the essence of BRABUS into a very capable car and future-oriented mobility concept, that is accessible for a wide variety of people. We are very happy with the result and see the #1 as a more than worthy starting point for a new era of our great relationship with smart going forward.”

The elegance of efficiency
Based on Geely’s EV-specific SEA (Sustainable Experience Architecture) platform and staying true to smart’s long-standing drive for practicality, efficiency and style, the #1 makes full use of its 2750mm wheelbase with a spacious five-seat cabin and up to 421 litres of luggage space thanks to a standard sliding second row (986 litres with the rear seats folded down).

Designed with tomorrow in mind, the #1’s practicality and economy are belied by its sophisticated exterior and interior styling. Conceived by the Mercedes-Benz global design team, the #1’s simple yet elegant features include a floating halo roof, concealed door handles and 19-inch alloy wheels.

With a drag coefficient of just 0.29 Cd, the sleek lines and flowing curves of the #1 are for far more than just show, however, optimising the car’s aerodynamic efficiency and maximising its range.

The confidence to explore
The smart #1 is not only designed for style and performance, but also to be among the safest vehicles on the road. Its exceptional build quality and suite of advanced assistance systems both contribute to the highest standards for active and passive safety.

Having received the full five stars in the industry standard EURO NCAP safety tests, the #1 furthered its credentials with a second-place finish in the prestigious What Car? Safety Award 2023, also achieving one of the highest Adult Occupant protection scores of the year with 96%.

“The smart #1 demonstrates that it is possible to make an affordable small electric car that is also safer than many larger models,” said the judges. “This is a significant achievement; small cars have to work harder than larger ones to get top safety scores, because they’re lighter and there’s less metal to absorb an impact. With an 88% score, the #1 also does well in the safety assist tests, and that means there’s less likelihood of the car being involved in a collision in the first place.”

The high level of standard driver assistance features that every #1 comes equipped with includes: BSM (Blind Spot Monitoring), EAB (Emergency Autonomous Braking), HWA (Highway Assist), EMA (Evasive Manoeuvre Assist), ELKA (Emergency Lane Keep Assist), TJA (Traffic Jam Assist) and ACC (Adaptive Cruise Control) with Stop&Go.

In addition to its outstanding safety, the build-quality and reliability of the smart #1 gives owners the confidence to explore. Every car includes an Integrated Service Package covering servicing and wear and tear items for 3 years / 30,000 miles, a high-voltage battery warranty covering 8 years / 125,000 miles, and Roadside Assistance for up to 8 years / 100,000 miles if maintained at a smart aftersales partner.

Making smart connections
Connecting people, places and experiences is the essence of mobility. The #1 is built to achieve exactly this through a pure and immersive driving experience, helping the driver focus on what’s really important while offering support, assistance and all the creature comforts they want and need.

Users benefit not only from the presence of Apple CarPlay and Android Auto as standard, but also from an outstanding human-tech balance ensured by a partnership with ECARX, experts in software and hardware integration. The powerhouse partnership is driving the transformation of vehicles into fully integrated information, communication and transportation devices, with the #1 being the first joint project to redefine the user experience in a smooth, efficient, and enjoyable way.

Built on Qualcomm’s Snapdragon 8155 intelligent chipset with 7nm process technology and an 8-core CPU processor – making it the strongest mass-produced car-level chip presently on the market – and combined with ECARX’s self-developed software stack, the smart #1 boasts one of the most advanced infotainment platforms available today.

Displayed via a 12.8-inch high-definition central control screen with a resolution of 1920×1080, the system offers a seamless technology and connectivity experience tailored to the user. Shortcut icons to the most popular functions, a one-click drop-down menu for the most frequently used vehicle controls, media operation direct from the home screen via a dynamic widget and split screen functionality for simultaneous camera-view and navigation are just some of the ways that smart OS from ECARX makes interactions efficient, smooth and enjoyable.

A fast-reacting touchscreen with multi-language voice input, “Inspiring Planet” design concept, and smart’s own fox AI assistant avatar further guarantee a driving experience that looks like no other, while the standard (in Premium trim and above) 640w Beats sound system (consisting of amplifier module, 13 speakers including a sub-woofer, and in-vehicle tuning by top experts from Beats) ensure it sounds like no other too.

Colourful ambient lighting with 64 colours and pre-configured themes illustrates a brand-new user experience, while a wide spectrum of third-party apps transform the cabin into an additional living space, including music streaming (with Spotify pre-installed as standard), podcasting, and in car games.

A standard 4G WiFi hotspot is complemented by a one-year trial of the Premium Connectivity Package (including unlimited data, stolen vehicle tracking and map updates). Dynamic upgradeability via over the air (OTA) updates will ensure a refreshed user experience over time while bringing functional enhancements and new functionalities to continuously improve the user experience.

The smart way to buy a new car
The introduction of the new #1 sees smart’s business and sales model adopt a fully integrated, online, direct-to-customer approach in addition to its well-organized retailer network, which will continue to provide the reassurance of a high-quality, professional contact point for customers.

For this new digital era, the smart mobility lease and PCP programmes utilise the integrated financial services offering of ALD. The new system keeps complexity low and enables a simple ordering process for customers, allowing them to buy or lease a #1 quickly and easily, with no paper contracts needed.

Thanks to smart’s fair and transparent, haggle-free pricing, customers can rest assured that they are getting the best deal no matter how they choose to buy. For those who prefer the knowledge and guidance of a retailer, smart’s nationwide network already includes 22 sales and after-sales locations across the UK, with further expansion planned and announcements on additional sites to be made in due course.

“In combining a quick, convenient, direct-to-consumer model with the expertise and guidance of a nationwide retailer network, smart really is offering customers the best of both worlds,” said David Browne, CEO, smart UK. “We will soon be embarking on a tour of our UK retailer network, giving new and existing customers an opportunity to see the new #1 in the metal. I personally can’t wait to see public’s reaction to what we at smart believe is a fantastic product for an incredibly compelling price.”

Vehicle specification

Dirk Adelmann, CEO smart Europe:
“We are proud to finally present our first-ever sports utility coupé, the all-new smart #3 to the world. As an all-electric pioneer smart is committed to uncompromising quality of experience and interactions. Our goal has always been to address the multifaceted and changing needs for mobility. Therefore, smart will keep on expanding its product family to offer a variety of cars that optimally suit different customer groups and lifestyles.”

Premium design inside and out
The design of the smart #3 is defined by seamless, smooth lines and athletic curves, aimed at enhancing its aerodynamic performance. The body is further accentuated with numerous design details. At the front, slimmed down CyberSparks LED headlights are paired with a distinctive “shark nose” and A-shape wide grill. On the sides, the prominent two-tone roof meets the smooth, continuous e-line that connects the A-pillar and C-pillar, creating an elegant sporty silhouette. The spoiler, C-pillar and the rear fender combine with the bumper to create a modern curvature, while taillights with pixelated elements enhance the vehicle’s premium feel.

In the interior, the cockpit reaffirms the model’s sporty energy with circular shapes evocative of turbine intakes, embedding voluminous elements throughout the calm and stylish architecture. The sculpted dashboard flows seamlessly into a high console, housing the central cockpit, a 12.8-inch elevated central screen.

The combination of natural light from the halo roof and artificial illumination from multi-coloured ambient lighting further enhances the airy interior atmosphere. Thanks to a longer wheelbase the smart #3 offers an even more spacious interior. Integrated headrests additionally increase the driving comfort and underline the sporty interior design concept. Meanwhile, the infotainment system, equipped with a 13-speaker Beats® Soundsystem, complements the avant-garde smart #3 cabin experience.

Furthermore, the smart #3 will come in new and exciting colours, including a vibrant Photon Orange Metallic and a futuristic Electric Blue Matte exterior as well as a new Vibrant Brown interior variant.

The smart #3 will be presented to the European audience at IAA in September 2023, before launching in the respective European markets early next year. Further details on the new smart #3 for the European market will be released at a later stage.

The first model in the new product range, the smart #1, has made its European market debut and is set to arrive in the UK in summer this year.

*The vehicle is in the EU homologation procedure, which is expected to be completed in August 2023. smart will publish the official values through its usual channels as soon as the homologation process is finalized. Shown vehicle may contain optional equipment and features which might eventually not be applicable to all markets. Further information on the official fuel consumption and the official specific CO2 emissions of new passenger cars can be found in the “Guide to Fuel Consumption, CO2 Emissions and Electricity Consumption of New Passenger Cars” which is available free of charge at all sales outlets, from Deutsche Automobile Treuhand Gmbh (DAT), Hellmutch-Hirth-Str. 1, 73760 Ostfildern Scharnhausen, Germany, and at www.dat.de.

Mercedes-Benz global team’s sporty re-interpretation of a progressive design
Like the smart #1, the interior and exterior design of the smart #3 is a creation of the Mercedes-Benz global design team. Blending sportiness and dynamism with elegance and beauty, the truly original exterior of the smart #3 is defined by athletic curves and smooth, seamless lines. The result is an emotionally charged design that is defined by vibrancy and energy.

“This muscular, yet elegantly sensual and perfectly balanced attraction of opposites makes the design an important milestone in the evolution of smart’s premiumness’ core value,” said Gorden Wagener, Chief Design Officer of Mercedes-Benz AG. “The design of the #3 is emotionally confident, attracting and even thrilling the viewer.”

Ready to excite from inside and out
The design is further accentuated by a range of stand-out details. At the front, slimmed down LED headlights are paired with a strong “shark nose” and an A-shaped wide grille. On the sides, the prominent two-tone roof meets with the smooth, continuous e-line that connects the A-pillar and C-pillar, creating an elegant and sporty fastback silhouette. The large, eye-catching alloy wheels add a powerful element, while scooped cooling ducts leave no question as to performance intent.

Dirk Adelmann, CEO smart Europe, said:
“After launching the smart #1, we are excited to present the second model since our rebranding: The smart #3. It will be unveiled at Auto Shanghai and the car will be a vital element of our product portfolio that enables us to further shape urban mobility.”

From the rear, sketches show the smart #3 with a confident curvature created by the prominent spoiler, C-pillar, and strong rear fender and bumper. The look combines athletic appearance with elements of premium, progressively modern features, such as tail lights with pixelated elements.

The smart #3 extends the new product range established by the smart #1, which has made its European market debut and is set to arrive in the UK in summer this year. Further details on the new smart #3 for the European market will be released at a later stage.