Each year on April 22, Earth Day unites millions around the world in a shared pursuit: to safeguard the planet for future generations. This year’s theme, “Our Power, Our Planet,” calls for transformative action—most notably, a global goal to triple renewable electricity generation by 2030. For Volvo, this mission isn’t just aspirational—it’s already well underway.

As a leader in South Africa’s electric vehicle (EV) landscape, Volvo has carved out a distinctive role in shaping the nation’s sustainable mobility future. The Swedish automaker has set an ambitious global target: by 2030, between 90% and 100% of all Volvo vehicles sold will be electrified. That means fewer tailpipes, lower emissions, and a significant stride toward carbon neutrality.

“Following the successful introduction of the C40 and XC40 Recharge, as well as the award-winning EX30, Volvo has expanded its fully electric lineup with the introduction of the EX90,” says Felipe Yagi, Head of Marketing & Communications at Volvo Car South Africa. “Later this year, we’re planning to introduce the ES90 luxury sedan and EX30 Cross Country, bringing electrification to an even wider range of customers.”

Clean Energy Meets Clean Driving

Volvo’s electrified ambitions are particularly resonant in a country where energy conversations are as much about access as they are about sustainability. That’s where initiatives like Zero Carbon Charge (CHARGE) come in. This local project is establishing 120 solar-powered charging stations, spaced every 150 kilometres, throughout South Africa—making it easier than ever for EV owners to travel emissions-free.

Pairing electric vehicles with renewable energy infrastructure turns clean mobility from a personal choice into a national movement. It’s a future where road trips don’t just avoid emissions—they actively support a cleaner power grid.

A Circular Vision for Tomorrow

Yet sustainability, for Volvo, is not limited to what powers a vehicle—it extends to how it’s made, and how long each component can last.

The company is aiming to become a circular business by 2040, a vision grounded in reducing waste and pollution. That means designing cars for longevity, using more recycled and renewable materials, and remanufacturing parts wherever possible.

The new EX90 is a perfect example of Volvo’s commitment in action: it contains around 15% recycled steel, 25% recycled aluminium, and 48 kg of recycled plastics and bio-based materials. These figures are more than impressive—they’re essential. Producing brand-new parts consumes significant energy and resources, but Volvo’s remanufacturing programme can reduce raw material usage by 85% and energy consumption by 86%. In 2022 alone, the company saved over 4,800 tonnes of CO₂ by reconditioning more than 33,000 components.

It’s a legacy that stretches back to 1945, when Volvo began remanufacturing gearboxes—a full 30 years before the first Earth Day. Long before “sustainability” was part of the global lexicon, Volvo was already building it into its DNA. From pioneering the three-way catalytic converter in 1978 to eliminating harmful CFCs from its vehicles by 1993, Volvo’s history is one of environmentally conscious innovation.

Leading by Example

As Earth Day 2025 casts a spotlight on renewable energy and global responsibility, Volvo remains focused on making sustainable driving the new standard. The brand’s electrification roadmap, coupled with bold targets in recycling and remanufacturing, sets a compelling precedent not just for carmakers, but for all industries navigating the road to net zero.

With every EV rolled off the production line, every remanufactured part, and every solar-powered charge, Volvo is making it easier for people to make environmentally sound choices in everyday life.

This Earth Day, Volvo’s message is clear: the power to protect the planet lies in our hands—and in the way we choose to drive forward.

A Vision for Electrified Mobility

In alignment with Earth Day’s global mission to triple clean electricity generation by 2030, Volvo has set its own bold target: to ensure that between 90% and 100% of its global vehicle sales will be fully electrified by the start of the new decade. As Felipe Yagi, Head of Marketing & Communications at Volvo Car South Africa, puts it:
“Following the successful introduction of the C40 and XC40 Recharge, as well as the award-winning EX30, Volvo has expanded its fully electric lineup with the EX90. Later this year, we’re planning to introduce the ES90 luxury sedan and EX30 Cross Country, bringing electrification to an even wider range of customers.”

This expanding portfolio is more than a lineup—it’s a commitment to accessible and responsible mobility. In South Africa, where sustainable transport infrastructure is still growing, partnerships such as Volvo’s alignment with Zero Carbon Charge (CHARGE) are pivotal. With plans to deploy 120 off-the-grid charging stations spaced at 150 km intervals nationwide, CHARGE enables EV owners to recharge with zero emissions—amplifying the synergy between clean energy and electric mobility.

Beyond Emissions: A Circular Economy in Motion

While electric vehicles take centre stage in Volvo’s sustainability journey, the brand’s vision goes much deeper. By 2040, Volvo aims to become a fully circular business—an ambition that recognises the finite nature of Earth’s resources and reimagines how vehicles are built, maintained, and renewed.

The EX90 exemplifies this philosophy. Constructed with approximately 15% recycled steel, 25% recycled aluminium, and nearly 50 kilograms of recycled plastics and bio-based materials, it is a rolling embodiment of resource responsibility. But Volvo doesn’t stop at materials; it’s transforming the entire value chain. The company currently remanufactures 36 different component groups, from engines to gearboxes—an effort that saved more than 4,800 tonnes of CO₂ in 2022 alone.

By remanufacturing instead of producing new parts, Volvo cuts raw material use by 85% and slashes energy consumption by 86%. It’s a legacy of foresight that stretches back to 1945, when Volvo first began remanufacturing gearboxes—a testament to the brand’s long-standing ethos of building cars that stand the test of time, and the planet.

Innovating With Purpose, Leading With Legacy

Sustainability is not new to Volvo. Decades before climate change became a household term, the automaker was shaping the future of cleaner driving. In 1978, it introduced the revolutionary three-way catalytic converter with a Lambda sensor—reducing harmful emissions by up to 90%. By 1993, every Volvo vehicle was free of ozone-depleting CFCs, setting benchmarks long before they became regulatory requirements.

This forward-thinking heritage is what underpins Volvo’s evolution into a sustainability pioneer today. As it continues to merge innovation with environmental stewardship, Volvo isn’t just producing vehicles—it’s empowering consumers to make greener choices and contribute to a more sustainable planet.

A Shared Journey to a Greener Future

On Earth Day 2025, Volvo reminds us that change is most powerful when it’s collective. Through its expanding EV lineup, commitment to circularity, and integration of renewable energy into everyday driving, the brand is redefining what it means to be a responsible automaker.

In South Africa and around the world, Volvo is offering more than mobility—it’s offering momentum toward a cleaner, brighter future.

This isn’t just a win for Volvo – it’s a powerful statement about where premium mobility is heading.

A Quiet Revolution in Seven Seats

The Volvo EX90 is more than just a striking new entry in the electric SUV space. It’s a sophisticated and serene family cruiser – one that masterfully blends technology, comfort, and understated elegance. Designed as a true seven-seater, it meets the demands of modern families without compromising on space or style. Behind its third row, the EX90 offers 324 litres of load capacity, expanding to 697 litres with the seats folded – a rarity in the luxury electric segment.

Under the hood – or rather, beneath the sleek, aerodynamically optimised bodywork – sits a twin-motor setup producing 510 hp. Test drives during the judging process impressed the jury with its poised ride, whisper-quiet cabin, and seamless delivery of power. But this isn’t a car that shouts for attention – it commands it, silently.

Scandinavian Simplicity Meets High-Tech Precision

Volvo’s design philosophy has long been rooted in the principles of Scandinavian minimalism, and the EX90 is a textbook example of how form and function can co-exist without compromise. The front end, while confident, is softly contoured to support aerodynamic efficiency. Flush glazing and refined surfacing aren’t just about aesthetics – they cut drag and enhance efficiency.

Even the placement of the lidar system – often an afterthought in autonomous-ready vehicles – has been carefully considered. Integrated into the roofline beneath a low-profile cover, it complements the EX90’s flowing form while providing vital input to a suite of sensors that includes cameras, radars and ultrasonics. Together, they deliver a comprehensive and predictive understanding of the road ahead – setting a new standard for active safety in the segment.

A New Take on Modern Luxury

Step inside the EX90 and you’re met with a cabin that redefines premium, not by excess, but by ethical innovation and sensory harmony. The star of the show is Nordico – a soft-touch, leather-free upholstery made from bio-attributed and recycled materials sourced from Swedish and Finnish forests. It’s a material that not only speaks to Volvo’s sustainable ethos, but also feels right at home in a vehicle designed for the environmentally conscious elite.

The back-lit wood trim and sunlight-mimicking LED lighting elevate the ambiance further, creating a space that feels simultaneously futuristic and familiar. According to the jury, the EX90’s cabin is among the quietest in its class, making every journey a calm and cocooned experience.

A Heritage of World-Class Recognition

Volvo Cars has now secured its third World Car Award – a feat few manufacturers can claim. Following the 2018 World Car of the Year title for the XC60 and the recent 2024 World Urban Car win for the EX30, this latest accolade reaffirms the Swedish brand’s growing influence across the automotive spectrum. Not to be overlooked is Håkan Samuelsson, the man who led Volvo’s modern renaissance, having been honoured as the World Car Person of the Year in 2018.

Reflecting on the EX90’s triumph, Samuelsson remarked:

“We’re pleased to see the EX90 get the recognition it truly deserves. It was up against some tough competition, but this award proves that the EX90 appeals to some of the most demanding customers across the world.”

The Future of Luxury is Electric – and Scandinavian

In a crowded field of contenders vying for supremacy in the luxury EV segment, the Volvo EX90 didn’t just stand out – it led from the front. It represents a bold yet balanced vision of what modern luxury should be: intelligent, responsible, and quietly confident.

As the auto industry accelerates into a new electric era, the EX90 makes one thing clear: Volvo isn’t just keeping pace – it’s setting the pace.

Outshining a highly competitive field, the seven-seat Swedish SUV captivated the 96-member jury of global motoring journalists with its serene driving experience, intelligent design, and class-leading interior refinement. This latest accolade further cements Volvo Cars’ position as a leader in premium electric mobility, and as a brand that continues to set benchmarks for safety, sustainability, and understated sophistication.

A Powerfully Quiet Revelation

Beneath the sculpted, wind-cheating exterior of the EX90 lies a 510-horsepower, twin-motor electric drivetrain that delivers more than just performance – it offers composure. During extensive international test drives, jurors experienced the EX90’s whisper-quiet cabin and confident handling, a testament to Volvo’s focus on long-distance comfort and driver engagement.

“The EX90 was up against some tough competition, but this award proves that it appeals to some of the most demanding customers across the world,” said Håkan Samuelsson, Chief Executive Officer of Volvo Cars. “We’re pleased to see the EX90 get the recognition it truly deserves.”

Where Form Meets Function – Seamlessly

At a glance, the EX90’s design might seem minimalist, but every curve and contour serves a purpose. Rooted in Scandinavian design principles, the front end is confidently sculpted yet softly rounded, channelling air efficiently for improved aerodynamics. Flush-fitting glazing and integrated features enhance both visual purity and performance.

A standout achievement in this design is the seamless integration of lidar technology – a vital component of Volvo’s advanced safety system. Mounted discreetly at the centre of the roofline beneath a low-profile housing, the lidar system works in concert with radars, cameras, and ultrasonic sensors to provide a 360-degree digital understanding of the car’s surroundings. It’s a triumph of form following function, where safety never compromises aesthetics.

Sustainable Luxury, Redefined

Inside, the EX90 reimagines what modern luxury can be. This is a cabin that doesn’t shout – it whispers sophistication. It’s also one of the quietest in its segment, offering a haven of calm for driver and passengers alike. A new generation of materials, including Nordico, underlines Volvo’s commitment to ethical and sustainable design. This innovative leather-free upholstery is crafted from recycled plastics and renewable forest resources from Sweden and Finland, setting a new benchmark for premium interiors.

Natural wood trim – softly illuminated from behind – and advanced LED lighting that mimics the full spectrum of natural sunlight further elevate the sense of serenity and connection with the outside world.

Practicality, Elevated

The EX90’s intelligent packaging includes a true seven-seat layout – a rare feature among electric SUVs in the luxury space. Even with all three rows in use, the boot offers 324 litres of space. Fold the third row, and the capacity swells to 697 litres – proof that elegance and practicality can coexist beautifully.

A Legacy of Recognition

With this latest honour, Volvo adds another jewel to its crown at the World Car Awards. The brand previously took home the 2018 World Car of the Year for the XC60, and earlier this year, the World Urban Car title for the compact EX30. Notably, Håkan Samuelsson was also named the inaugural World Car Person of the Year in 2018 – a fitting nod to the visionary leadership guiding Volvo through its electric renaissance.

The Verdict

The Volvo EX90 isn’t just a new luxury car – it’s a manifesto for the future of premium motoring. Rooted in Scandinavian design, powered by cutting-edge electric performance, and driven by a commitment to sustainability and safety, it exemplifies everything a modern luxury SUV should be.

In a world increasingly defined by conscious choices and refined expectations, the EX90 is not just the World Luxury Car of the Year – it’s the car luxury buyers have been waiting for.

From Humble Beginnings to Global Influence

The Volvo journey began in 1924 when founders Assar Gabrielsson and Gustaf Larsson envisioned a vehicle robust enough to handle the unforgiving roads of Sweden. That vision came to life on April 14, 1927, when the very first Volvo, the ÖV4, rolled off the assembly line. What started as a modest automotive venture in Gothenburg quickly evolved into a pioneering force that would shape the very fabric of the industry.

Through models like the PV650, PV51, and the elegant Amazon, Volvo soon earned a reputation for dependability and durability. But it was in 1959 that the brand truly set itself apart with a revolutionary safety innovation: the three-point seatbelt. Developed by Volvo engineer Nils Bohlin, the design was so effective that Volvo made the patent freely available, prioritising lives over profit. It is estimated that this single invention has saved over one million lives, a testament to Volvo’s enduring ethos: Cars are driven by people. The guiding principle behind everything we make at Volvo, therefore, is and must remain—safety.

A Legacy Built on Firsts

Over the decades, Volvo has introduced a string of world-first innovations designed to protect lives and improve the driving experience. These include:

• Booster cushions (1978) to safeguard young passengers
• Side Impact Protection System (SIPS) and side airbags (1991)
• Blind Spot Information System (BLIS) (2003)
• Pedestrian detection with full auto braking (2010)
• And most recently, the “invisible shield of safety” debuted in the fully electric EX90, which utilises LiDAR and driver monitoring technology to pre-empt accidents before they happen

These milestones are not simply industry innovations—they are life-saving technologies that reflect a philosophy deeply rooted in responsibility.

Icons Through the Ages

Beyond safety, Volvo’s design legacy is equally compelling. Automotive enthusiasts will recall the stunning curves of the P1800, the enduring appeal of the Amazon, and the surprising punch of the 850 T5-R, which celebrates its 30th anniversary next year. Then came the original XC90, a game-changer in the luxury SUV segment, and more recently, a new generation of forward-thinking electric models like the EX30, EX90, and the soon-to-be-launched ES90—all of which encapsulate Volvo’s bold new chapter.

South Africa’s EV Leader

In South Africa, Volvo has taken a leading role in bringing premium electric mobility to market. The brand’s growing lineup of electrified vehicles has resonated with local consumers seeking a blend of luxury, safety, and sustainability. Models like the compact EX30 have opened up the EV space to a broader audience, while the flagship EX90 showcases just how refined electric luxury can be.

“As we reflect on 98 years of progress, we are proud of how far we’ve come – and more excited than ever about what lies ahead. Our commitment to innovation and sustainability drives us forward, and we’re only getting started,” says Felipe Yagi, Head of Marketing & Communications at Volvo Car South Africa.

Driving Into a Sustainable Future

As Volvo approaches its centenary in 2027, the automaker’s sustainability goals are as ambitious as they are necessary. Electrification forms a cornerstone of its strategy, with plans for 90–100% of global sales to come from electrified vehicles—either fully electric or plug-in hybrid—by that time.

But sustainability at Volvo goes beyond the drivetrain. In the EX90, for example, you’ll find:

• 48 kg of recycled plastics and bio-based materials
• 23% recycled steel
• 22% recycled aluminium

These figures are more than just numbers; they represent a commitment to resource responsibility and a reduced environmental footprint across the entire value chain.

A Century in Sight

Volvo’s 98th anniversary is more than just a celebration of the past—it’s a promise for the future. A future that values safety, sustainability, and human-centric innovation. As the global automotive landscape continues to shift, Volvo stands ready to lead—not just with its vehicles, but with its values.

From the cobbled streets of 1920s Gothenburg to the cutting-edge electric highways of today, Volvo remains a brand defined not just by what it builds, but why it builds it.

Here’s to 98 years of driving change—and to the exciting road ahead.

The Role of AI in Safety Innovation

With cutting-edge AI techniques, Volvo Cars can now synthesise incident data collected from its latest vehicle sensor suite. This includes instances of emergency braking, sharp steering, and manual intervention, allowing engineers to probe, reconstruct, and explore these scenarios in unprecedented detail. The goal? To gain deeper insights into accident prevention and refine safety responses for real-world driving conditions.

One of the key breakthroughs in this endeavour is Gaussian splatting, an advanced computational technique that enables Volvo Cars to generate ultra-realistic, high-fidelity 3D environments. By leveraging real-world visuals, Gaussian splatting allows engineers to manipulate virtual traffic scenarios, adding or removing road users and modifying their behaviour to explore a multitude of potential outcomes. This capability vastly enhances the ability to expose safety software to complex and rare ‘edge cases’—critical scenarios that, while uncommon, pose significant risks.

Enhancing Safety at Unparalleled Speed and Scale

Traditionally, testing edge cases could take months due to the rarity and unpredictability of such events in real-world conditions. Now, thanks to AI-powered simulations, Volvo Cars can compress this process into mere days.

“We already have millions of data points of moments that never happened that we use to develop our software,” explains Alwin Bakkenes, Head of Global Software Engineering at Volvo Cars. “Thanks to Gaussian splatting, we can select one of these rare corner cases and explode it into thousands of new variations to train and validate our models against. This has the potential to unlock a scale that we’ve never had before and even to catch edge cases before they happen in the real world.”

A Hybrid Approach to Safety Testing

While virtual testing provides invaluable insights, Volvo Cars continues to integrate these AI-generated environments with real-world testing to ensure its safety systems are as robust and reliable as possible. This hybrid approach is both safe, scalable, and cost-efficient, making it a key strategy in the company’s commitment to safety leadership.

This project is part of a collaborative PhD programme with leading Swedish universities, exploring the potential of neural rendering techniques in future safety initiatives. The research is sponsored by Wallenberg AI, Autonomous Systems and Software Program (WASP), reinforcing Volvo Cars’ dedication to pushing the boundaries of safety technology.

A Legacy of Data-Driven Safety

Volvo Cars’ embrace of AI builds upon its rich history of data-driven safety innovation. Since the 1970s, the company has been collecting and analysing real-world crash data to pioneer life-saving features such as the Whiplash Injury Protection System and Side Impact Protection System. In the early days, engineers relied on manual crash scene assessments—measuring skid marks and impact patterns to inform future vehicle designs. Today, AI and advanced simulation techniques allow Volvo Cars to take safety research to an entirely new level.

Powering the Future with NVIDIA Technology

The ability to implement Gaussian splatting and other AI-driven safety advancements has been made possible by Volvo Cars’ expanding relationship with NVIDIA. The latest generation of Volvo’s fully electric vehicles utilises NVIDIA accelerated compute, gathering real-time sensor data to enhance situational awareness. The company’s AI supercomputing platform, powered by NVIDIA DGX systems, processes this vast amount of data, unlocking new safety insights and accelerating the development of autonomous driving technology.

As part of its long-term vision, Volvo Cars, in collaboration with Zenseact, has invested in one of the largest data centres in the Nordics. This initiative ensures that the brand remains at the cutting edge of AI-driven safety innovation.

Learn More at NVIDIA GTC

Volvo Cars will be showcasing its work on Gaussian splatting and generative AI at the NVIDIA GTC conference, offering an in-depth look at how these technologies are shaping the future of automotive safety. The presentation is available live and on-demand via the official conference link.

With a legacy built on safety and a future driven by AI, Volvo Cars continues to redefine automotive protection—one virtual scenario at a time.

Harnessing AI to Prevent Accidents

Through its innovative approach, Volvo Cars is synthesizing incident data collected by advanced vehicle sensors—capturing instances of emergency braking, sharp steering, and manual interventions. By reconstructing and analyzing these events in virtual environments, the company can better understand how accidents occur and how they can be prevented.

Gaussian splatting enables Volvo Cars to generate high-fidelity 3D scenes that mimic real-world traffic conditions. This technology allows engineers to manipulate variables such as road users, traffic flow, and obstacles, creating countless variations of scenarios that help refine safety software. By exposing ADAS to complex and rare edge cases at an unprecedented speed and scale, Volvo can significantly shorten the time needed for validation—from months to mere days.

Scaling Safety Testing Like Never Before

“We already have millions of data points of moments that never happened that we use to develop our software,” says Alwin Bakkenes, Head of Global Software Engineering at Volvo Cars. “Thanks to Gaussian splatting, we can select one of the rare edge cases and explode it into thousands of new variations of the scenario to train and validate our models against. This has the potential to unlock a scale that we’ve never had before and even to catch edge cases before they happen in the real world.”

Virtual environments, developed in collaboration with Zenseact, complement real-world testing by providing a safe, scalable, and cost-efficient platform for software training and validation. As part of a broader PhD research initiative supported by leading Swedish universities and the Wallenberg AI, Autonomous Systems, and Software Program (WASP), Volvo is actively exploring how neural rendering techniques can be integrated into future safety advancements.

A Legacy of Data-Driven Safety Innovations

Volvo Cars’ commitment to safety is deeply rooted in its history. Since the 1970s, its Safety Research Team has used data to drive groundbreaking safety innovations. In the early days, crash investigators relied on manual measurements to study real-world accidents. Their findings laid the foundation for life-saving features such as the Whiplash Injury Protection System and the Side Impact Protection System.

Today, Volvo Cars is taking data utilization to the next level by integrating AI and advanced computing power into its safety ecosystem. By blending historical insights with next-generation technology, the company is shaping the future of road safety.

The Power of NVIDIA Technology

The advancement of Volvo’s AI-driven safety initiatives is made possible by its strengthened collaboration with NVIDIA. Volvo’s latest generation of fully electric vehicles is built on NVIDIA accelerated computing platforms, allowing for unparalleled data processing and analysis. These vehicles collect vast amounts of sensor data, which is then processed by NVIDIA DGX-powered AI supercomputing platforms. This sophisticated system contextualizes data, unlocks new insights, and refines safety models at an accelerated pace.

As part of a strategic investment in data-driven safety development, Volvo Cars and Zenseact have established one of the largest data centers in the Nordics. This facility will play a crucial role in advancing AI-powered safety systems, ensuring Volvo remains at the forefront of automotive innovation.

Driving Towards a Safer Future

Volvo Cars’ pioneering use of AI-generated virtual worlds marks a paradigm shift in automotive safety. By leveraging cutting-edge computational techniques, vast data resources, and powerful AI-driven platforms, the company is redefining how safety software is developed and validated. With a steadfast commitment to protecting drivers, passengers, and road users, Volvo Cars is setting new industry standards and driving towards a future where accidents become a thing of the past.

The Standard for Safety

Safety is at the heart of every Volvo, with all models featuring a comprehensive suite of driver assistance technologies. These include Adaptive Cruise Control, Lane Departure Warning, Blind Spot Intervention (BLIS), Cross Traffic Alert, and post-impact braking. Additionally, Volvo incorporates passive safety elements such as dual-stage airbags, ISOFIX child seat mounts, Whiplash Protection System (WHIPS), and inflatable curtain airbags, further solidifying its reputation as the benchmark for automotive safety.

Volvo’s Safety-Centric SUV Lineup

EX30: Compact, Electric, and Uncompromising on Safety

As Volvo’s smallest SUV, the all-electric EX30 is proof that size does not compromise safety. Equipped with an advanced driver assistance system and robust structural integrity, the EX30 offers an array of protective features. The entry-level Core trim, starting at R835,500, comes with essential safety functions, while Plus and Ultra trims introduce enhancements such as Lane Change Assist and Park Pilot Assist. The EX30’s five-star Euro NCAP rating, with 88% for adult occupant and 85% for child occupant protection, underscores Volvo’s commitment to safety across all vehicle segments.

XC40 & XC40 Recharge: Compact SUVs with Comprehensive Protection

The XC40 and its fully electric XC40 Recharge continue Volvo’s legacy by combining premium comfort with world-class safety. Standard features include BLIS, Cross Traffic Alert, Lane Keeping Aid, and Adaptive Cruise Control. The XC40 Recharge further enhances safety with Rear Collision Warning and Oncoming Lane Mitigation, ensuring maximum protection from all angles. Additionally, both models feature dual-stage airbags, ISOFIX child seat anchors, a driver’s knee airbag, and WHIPS, reinforcing their top-tier safety credentials.

C40 Recharge: Style Meets Safety

Designed as a sleeker, coupe-styled alternative to the XC40, the C40 Recharge offers an elevated safety experience in the Ultimate trim. In addition to Volvo’s full suite of safety features, the C40 Recharge incorporates a 360-degree camera, providing enhanced visibility for maneuvering in tight spaces. Earning a five-star Euro NCAP rating, the C40 Recharge ensures peace of mind with every drive.

XC60 & XC60 Recharge: Volvo’s Best-Seller with Industry-Leading Safety

Volvo’s best-selling XC60 continues to dominate the premium SUV market, with 230,853 units sold globally in 2024. Safety remains a cornerstone of its success, with features like Lane Keeping Aid, Oncoming Lane Mitigation, and Road Sign Information as standard. Higher trims, such as Plus and Ultimate, include Cross Traffic Alert, BLIS, and optional Driver Assist packages. Boasting a five-star Euro NCAP rating and an exceptional 98% score for adult occupant protection, the XC60 sets the bar for mid-size SUV safety.

XC90 & XC90 Recharge: The Flagship of Volvo Safety

As Volvo’s largest and most luxurious SUV, the XC90 exemplifies the brand’s safety philosophy. Standard safety features include Adaptive Cruise Control, BLIS, Cross Traffic Alert, and Pilot Assist, while additional systems like Rear Collision Warning, Road Sign Information, and Oncoming Lane Mitigation ensure holistic protection. A five-star Euro NCAP rating further cements the XC90’s position as a leader in both luxury and safety.

A Holistic Approach to Road Safety

“Volvo’s commitment to safety extends beyond just protecting our drivers and passengers—it’s about ensuring the safety of everyone on the road,” says Felipe Yagi, Head of Marketing & Communications at Volvo Car South Africa. “Our advanced driver assistance features, such as Lane Departure Warning, Cross Traffic Alert, and Oncoming Lane Mitigation, work seamlessly to reduce the risk of accidents and help prevent potential harm to others.”

Yagi concludes: “This holistic approach to safety is the foundation of every vehicle we build, ensuring that every journey, whether in a Volvo or with a Volvo on the road, is as safe as possible for all.”

With nearly a century of innovation behind it, Volvo remains unwavering in its pursuit of automotive safety excellence. Whether through advanced driver assistance technology, passive protection systems, or rigorous crash testing, the brand continues to set the gold standard—ensuring that safety is never just an option, but a given.

The Volvo ES90 is an embodiment of versatility, offering the best of all worlds without the usual compromises. It strikes the perfect balance between the demands of family life and the professional world, offering ample space, unparalleled comfort, and the freedom to embrace life’s most special moments. Whether you’re navigating the urban jungle, heading out on an adventure, or simply taking a leisurely drive, the ES90 delivers an experience that adapts to every occasion.

Advanced Technology and Cutting-Edge Performance

At the heart of the Volvo ES90 lies the very latest in automotive technology, designed to evolve and improve over time. Powered by next-generation core computers, the ES90 boasts an impressive eightfold increase in computing power compared to previous generations. It is also the first Volvo to feature 800V technology, unlocking a longer driving range and faster charging than any electric Volvo before it.

This is a vehicle designed for the future, with a vision of continuous improvement. With over-the-air updates, the ES90’s performance and safety features can be enhanced throughout its lifecycle. It’s a true testament to Volvo’s commitment to innovation and leadership in the field of software-defined cars.

“Our goal is to create a car that not only meets the needs of today but is capable of evolving with the future,” says Jim Rowan, CEO of Volvo Cars. “The ES90 combines our most advanced technologies with Scandinavian design and superior comfort, creating a true premium Volvo car designed to elevate your quality of life.”

Bold and Beautiful Design

From the moment you see the ES90, its confident stance demands attention. The flowing roofline and slightly raised ride height contribute to its sleek yet commanding presence, while ensuring a spacious and aerodynamic design. At the front, Volvo’s signature Thor’s Hammer headlights establish a modern yet familiar visual identity, while the rear features striking C-shaped LED lamps, which provide a unique light sequence that welcomes and bids farewell to its occupants.

The ES90 offers a range of customisation options, with seven exterior colours and four wheel sizes ranging from 20 to 22 inches. The wide tailgate hatch opens up to 424 litres of boot space, perfect for family trips or weekend getaways. Fold down the rear seats and the space expands to a generous 733 litres, while the 22-litre frunk at the front is ideal for storing charging cables.

Interior Comfort and Premium Features

Inside, the ES90 offers a sanctuary of premium comfort and Scandinavian design. With a wheelbase of 3.1 metres, the ES90’s cabin provides generous legroom, making it an exceptionally comfortable ride for both adults and children. Passengers can personalise their experience with six ambient lighting themes and a variety of upholstery options, creating an atmosphere of warmth and elegance.

The ES90 also features a panoramic roof with UV protection of up to 99.9%. For added comfort, the electrochromic version allows you to adjust the transparency of the glass, providing a personalised solution to reduce glare and enhance privacy at the touch of a button.

The vehicle also boasts a four-zone climate system, complemented by an advanced air purifier that is certified as asthma and allergy-friendly. Capable of removing 95% of fine particulates and 99.9% of pollen, grass, and tree allergens, the ES90 ensures a clean, fresh atmosphere for every journey.

A Sound Experience Like No Other

Volvo’s dedication to creating a serene, comfortable environment extends to the sound system. The ES90 offers three sound system levels, with the top-tier Bowers & Wilkins system featuring 25 separate high-fidelity speakers throughout the cabin. With Dolby Atmos® technology, the system delivers immersive spatial audio for an unparalleled listening experience. Exclusive to this system is a mode that replicates the sounds of Abbey Road Studios, offering an authentic sound experience like no other.

Next-Generation Infotainment and Connectivity

Volvo’s new-generation infotainment system with Google built-in is designed to keep you connected, informed, and entertained. Powered by the Snapdragon® Cockpit Platform, the system is fast, responsive, and seamlessly integrated with Google services such as Google Maps, Google Assistant, and the Google Play Store. The 14.5-inch centre screen allows access to navigation, entertainment, climate controls, and much more, while the 9-inch driver display and head-up display ensure critical information is always within reach.

For parking in tight spaces, the ES90 is equipped with a new 3D view supported by a 360-degree camera system, providing you with all the help you need when manoeuvring in confined areas.

Safety: A Core Pillar of Volvo

As expected from any Volvo, the ES90 is built with the brand’s renowned commitment to safety. The ES90 is designed to meet Volvo’s rigorous safety standards, ensuring that it protects everyone both inside and outside the vehicle. Equipped with an array of advanced sensors, including lidar, radar, cameras, and ultrasonic sensors, the ES90 has a heightened awareness of its surroundings, allowing it to avoid collisions and respond to hazards in real-time.

Volvo’s pioneering driver-understanding system, which is standard in the ES90, can detect when the driver’s attention wanes and intervene to ensure safety. The vehicle also features a door opening alert, which helps protect pedestrians or cyclists from being accidentally hit when the doors are opened.

The ES90 also includes Volvo’s Safe Space Technology, a feature that can detect even the faintest movements inside the cabin, ensuring that no one is left behind, even in the most sensitive situations.

The Future of Electric Luxury

The Volvo ES90 is now available for order in selected markets, including Austria, Belgium, France, Germany, and the United Kingdom, with more regions to follow in 2026. As the sixth fully electric model in Volvo’s lineup, the ES90 continues the company’s journey toward full electrification, joining models like the EX90, EM90, and EX30.

With its striking design, advanced technologies, and commitment to safety and comfort, the ES90 is more than just a car—it’s a new era of electric luxury, setting a new standard for what an electric vehicle can be. The Volvo ES90 redefines versatility, offering a seamless blend of innovation and Scandinavian sophistication, all while embracing the future of mobility.

Sustainable Safaris: A Quiet Revolution

In a bid to showcase the advantages of electrified vehicles in safari and game-viewing environments, Volvo Ambassador and dedicated conservationist, Shandor Larenty, has taken the wheel in advocating for a more harmonious coexistence between humans and nature. By reducing emissions and noise pollution, electrified vehicles enhance the safari experience, allowing for closer and more authentic wildlife encounters.

“Switching to electrified vehicles in wildlife settings isn’t just about reducing emissions—it’s about preserving the natural balance,” said Larenty. “Without the noise and fumes of traditional engines, we can observe animals in their purest state while protecting the ecosystems we rely on for these experiences. It’s a step toward a future where conservation and exploration go hand in hand, ensuring that these landscapes remain untouched for generations.”

An Electrified Expedition: From City to Safari

Demonstrating the real-world capabilities of electrified mobility, Larenty recently embarked on a 437 km journey from Johannesburg to the Botswana border in the Volvo XC90 T8 Recharge, the Swedish brand’s luxury seven-seat plug-in hybrid (PHEV). With a combined 340 kW and 709 N.m of torque, the XC90 T8 Recharge stands as a powerful yet efficient choice, boasting a remarkable fuel consumption figure of just 1.8L/100 km and CO2 emissions as low as 40 g/km.

Thanks to its 18.8 kWh battery, the XC90 T8 Recharge offers up to 77 km of pure electric driving range, enabling near-silent game drives with zero tailpipe emissions. Upon arriving at the game reserve, Larenty completed the safari experience entirely on electric power, with a remaining range of 24 km. A simple overnight AC charge ensured another full day of emission-free exploration.

Electrification as a Conservation Imperative

Volvo’s commitment to sustainability extends beyond efficiency—it is a responsibility to minimise human impact on natural ecosystems. “Wildlife conservation is inseparable from the choices we make in mobility,” said Felipe Yagi, Head of Marketing & Communications at Volvo Car South Africa. “As human activity expands, we must find ways to minimise our impact on the environment. Advancing electrified mobility isn’t just about efficiency—it’s about responsibility. The transition to cleaner transportation is one of the most immediate and effective ways we can contribute to the preservation of natural ecosystems.”

A Future of Electrified Exploration

Volvo’s electrified portfolio in South Africa includes a diverse range of mild-hybrid (MHEV), plug-in hybrid (PHEV), and fully electric vehicles (EVs). The XC60 and XC90 Recharge models cater to hybrid enthusiasts, while the fully electric XC40 Recharge, C40 Recharge, award-winning EX30, and the soon-to-be-launched EX90 pave the way for a future defined by sustainable mobility.

By integrating electrification into conservation efforts, Volvo Car South Africa is not only redefining the safari experience but also reinforcing the necessity of sustainable mobility in protecting the world’s precious ecosystems. As the automotive industry continues its journey towards a greener future, Volvo stands at the forefront—driving change, one silent, emission-free adventure at a time.

Next-Generation 800V Technology for Faster Charging and Extended Range

At the heart of the ES90 is Volvo’s new 800-volt electric architecture, a transformative upgrade that enhances efficiency, reduces charging times, and optimizes overall performance. This high-voltage system allows the ES90 to add up to 300 kilometers of range in just 10 minutes at 350 kW fast-charging stations, making it the fastest-charging Volvo ever.

With a driving range of up to 700 kilometers (WLTP), the ES90 provides the freedom to travel farther with fewer charging stops. The benefits of an 800V system extend beyond range and charging speed—it also enables a lighter and more efficient powertrain, improving energy conversion and driving dynamics.

“Our 800V technology marks another significant technological upgrade for our customers as we move towards full electrification,” said Anders Bell, Volvo’s Chief Engineering and Technology Officer. “It makes our electric cars even more efficient, helps you charge your electric Volvo faster, and go further on a single charge.”

Advanced Core Computing with NVIDIA DRIVE AGX Orin

Taking in-car intelligence to new heights, the ES90 debuts Volvo’s most powerful core computing system yet. Powered by a dual NVIDIA DRIVE AGX Orin configuration, this advanced computing platform processes a staggering 508 trillion operations per second (TOPS), orchestrating the car’s AI-driven safety features, real-time data processing, and battery management with unprecedented speed and precision.

Compared to previous Volvo models, the ES90’s deep learning and neural network capacity have expanded fivefold, from 40 million to 200 million parameters. This allows for continuous over-the-air improvements, ensuring the car evolves over time with enhanced safety, efficiency, and performance.

A Software-Defined Car That Improves Over Time

Built on Volvo’s revolutionary Superset tech stack, the ES90 is engineered to improve long after it leaves the factory floor. This unified hardware and software architecture underpins all future Volvo EVs, streamlining updates and enhancements across the entire lineup.

With regular over-the-air (OTA) updates, ES90 owners will benefit from ongoing software improvements, including expanded connectivity features, battery optimization, and even enhanced driver-assistance capabilities. This marks a fundamental shift in automotive innovation—where software, rather than hardware, drives long-term value and continuous improvement.

Sustainability at the Core

The ES90 isn’t just about performance—it’s also a step forward in sustainable manufacturing. Volvo has integrated a high percentage of recycled and bio-based materials to reduce its environmental footprint:

• 29% of all aluminum and 18% of all steel in the ES90 is recycled.
• 16% of interior materials are made from recycled polymers and bio-based alternatives.
• FSC-certified wood panels ensure responsible sourcing.

Additionally, the ES90 introduces Volvo’s battery passport, a blockchain-based system that tracks the origins of critical raw materials like lithium, cobalt, and nickel. This transparency ensures ethical sourcing and provides customers with insights into the battery’s lifecycle emissions.

Safe Space Technology: A New Benchmark for Safety

Volvo’s commitment to safety is legendary, and the ES90 raises the bar with Safe Space Technology. Equipped with an advanced sensor array—including one lidar, five radars, seven cameras, and twelve ultrasonic sensors—the ES90 delivers unparalleled situational awareness. Its proactive safety measures, including AI-powered collision avoidance and real-time driver monitoring, set a new benchmark for road safety.

“We innovate in all areas of technology to become a leader in software-defined cars,” added Bell. “By combining the power of core computing and our Superset tech stack, we can now make safer cars more efficiently than ever before.”

Future-Ready: Continuous Upgrades for Existing Customers

In line with Volvo’s philosophy of continuous improvement, the advanced dual NVIDIA DRIVE AGX Orin system will also be introduced to existing EX90 owners via an OTA upgrade. This highlights Volvo’s commitment to providing lasting value for its customers, ensuring that their vehicles remain at the forefront of technological innovation.

Global Reveal on March 5

The Volvo ES90 is set to make its global debut on March 5. Customers and automotive enthusiasts can follow the livestream at es90event.volvocars.com to witness the future of electric mobility in action.

With its groundbreaking 800V technology, unmatched computing power, and sustainability-driven design, the ES90 is a bold step into the future. More than just an electric vehicle, it represents Volvo’s unwavering vision: safer, smarter, and more sustainable mobility for everyone.

Revolutionary Charging and Range

The ES90’s 800V architecture represents a significant leap forward in electric vehicle technology. This high-voltage system enables rapid charging capabilities, allowing the ES90 to gain up to 300 kilometres of range in just 10 minutes when using a 350kW fast charger. With an impressive total range of up to 700 kilometres (WLTP cycle), the ES90 ensures that long-distance travel is more convenient than ever.

This advancement is made possible by a completely new battery management system, which optimises charging efficiency and performance. The ES90’s system reduces the time required to charge from 10 to 80 per cent by up to 30 per cent, cutting it down to just 20 minutes—thanks in part to Volvo’s collaboration with Breathe Battery Technologies.

Optimised Performance with 800V Technology

Volvo’s 800V platform doesn’t just improve charging speeds; it also enhances overall vehicle efficiency and performance. Compared to traditional 400V systems, the ES90’s upgraded components—including its battery cells, e-motors, inverter, and climate control—operate at a higher voltage, delivering more power with reduced energy loss. This results in:

• Greater Efficiency: Higher voltage reduces heat generation, ensuring a more stable and efficient power flow.
• Enhanced Driving Dynamics: Lighter e-motors and optimised components contribute to improved acceleration and handling.
• Increased Reliability: A robust thermal management system prevents overheating, maintaining peak performance even under demanding conditions.

Anders Bell, Volvo’s Chief Engineering and Technology Officer, emphasises the significance of this technology: “Our 800V technology marks another significant technological upgrade for our customers as we move towards full electrification. It makes our electric cars even more efficient, helps you charge your electric Volvo faster, and go farther on a single charge.”

Sustainability at Its Core

Beyond performance, the ES90 underscores Volvo’s commitment to sustainability. The model incorporates a range of recycled and natural materials, reducing its environmental footprint while maintaining the brand’s hallmark luxury and quality.

• Recycled Metals: 29% of all aluminium and 18% of all steel in the ES90 are sourced from recycled materials.
• Sustainable Interiors: 16% of the ES90’s polymers and bio-based materials contribute to a more eco-friendly cabin.
• FSC-Certified Wood: The interior wood panels are responsibly sourced, ensuring ethical material use.

Additionally, the ES90 features Volvo’s Battery Passport, a blockchain-based tool that provides transparency in the sourcing of key battery materials such as lithium, cobalt, nickel, and graphite. This initiative enhances customer confidence in Volvo’s ethical supply chain while highlighting the ES90’s overall CO2 footprint.

The Future of Electric Volvo

The Volvo ES90 is set to make its global debut on 5 March, marking a new chapter in the brand’s electrification journey. As Volvo continues its transition toward a fully electric lineup, the ES90 stands as a testament to innovation, performance, and sustainability.

To witness the unveiling of this groundbreaking model, tune into the live stream at es90event.volvocars.com.

Note: The 700km WLTP range translates to 740km under the CLTC cycle in China. Charging times may vary based on environmental conditions, battery state, and charger specifications.