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	<title>Hilary Mason</title>
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		<title>AI agents to fight back against high-friction systems</title>
		<link>https://hilarymason.com/2026/09/17/ai-agents-to-fight-back-against-high-friction-systems/</link>
		
		<dc:creator><![CDATA[hmason]]></dc:creator>
		<pubDate>Thu, 17 Sep 2026 18:44:40 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://hilarymason.com/2026/09/17/ai-agents-to-fight-back-against-high-friction-systems/</guid>

					<description><![CDATA[Yesterday on LinkedIn I wrote about how so many parents are building ‘agents’ to sit on chat groups, emails, social media, and keep the calendar and todo lists up to date. There is a huge amount of administrative work that every parent ends up doing, and it only gets more complicated if you have more [&#8230;]]]></description>
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<p class="wp-block-paragraph">Yesterday <a href="https://www.linkedin.com/feed/update/urn:li:activity:7505708326698110976/">on LinkedIn</a> I wrote about how so many parents are building ‘agents’ to sit on chat groups, emails, social media, and keep the calendar and todo lists up to date.</p>



<p class="wp-block-paragraph">There is a huge amount of administrative work that every parent ends up doing, and it only gets more complicated if you have more than one child or more than one school or sports situation.</p>



<p class="wp-block-paragraph">I find this interesting because it’s an example of AI used to shift the power dynamics of a shitty system in the favor of a person, instead of the other way around.</p>



<p class="wp-block-paragraph">We all have to exist within and use systems that are not optimized for us, and that we can’t change. These agents are one tool that we can use to reface complex and cruel systems into something that works for us, in the ways that we need.</p>



<p class="wp-block-paragraph">If I were a VC (I am not!) I would propose a category here and call it <strong>consumer-empowering enterprise software</strong> or something along those lines; and look for the markets where:</p>



<ol class="wp-block-list">
<li>the consumer must use the software but the provider has no incentive to care about their experience, with high switching costs (you won’t change to another school because you don’t like the way they share announcements, you won’t quit your job because HR uses a bad software system),</li>


<li>this often happens in ecosystems where the full experience isn’t owned by any single entity or platform (cough, healthcare, cough), and</li>


<li>where the core need is information management and consolidation, and there are <em>real</em> consequences for failing to perform and</li>


<li>where the system benefits from friction, or at minimum doesn’t care about you experiencing it (insurance claims, appeals, warranty support, etc.) and</li>


<li>where the ability to have an agent ultimately take action <em>for you</em> would be an absolute cherry on the sundae cake and provide a ton of value. (ie, handle the customer support bot to get the warranty form, fill in the form, follow up after six weeks when there’s been no response, write the note to the credit card company before the deadline, etc.)</li>
</ol>



<p class="wp-block-paragraph">Given that framework, there are lots of opportunity spaces to build in here, for yourself, or as a tool for others:</p>



<ul class="wp-block-list">
<li>healthcare coordination — if you have even mildly interesting health considerations, coordinating information across providers, making sure follow-ups happen, and meds are organized, that questions are answered</li>


<li>Insurance and individual benefits management — help optimize your plan selections and make sure you track, file, and use your benefits, and get the care you’re entitled to</li>


<li>Personal tax information management — if your taxes are even mildly interesting, record and file the receipts and docs, and highlight best strategies to prep the package for your accountant (or more)!</li>
</ul>



<p class="wp-block-paragraph">And so on with:</p>



<ul class="wp-block-list">
<li>Home ownership</li>


<li>Estate settlement</li>


<li>Vehicle acquisition and maintenance</li>


<li>Eldercare</li>


<li>Any project where you might hire a general contractor</li>


<li>Customer support, and getting service your warranties entitle you to</li>


<li>Managing parking tickets and other straightforward legal matters</li>


<li>Group travel planning and on the ground coordination</li>
</ul>



<p class="wp-block-paragraph">So look for the spaces with severe fragmentation, high coordination cost, long-lived state and needs to follow up repeatedly, lots of documents/messages/information to manage, and enough economic or emotional value and high enough consequences for mistakes that just collecting that information is hugely beneficial.</p>



<p class="wp-block-paragraph">It’s also worth saying out loud that the people who can build these agents themselves today are privileged enough to have knowledge and access to do so; we should focus on making the tools open and accessible for everyone who would benefit from taking some of the power back from these systems.</p>



<p class="wp-block-paragraph">PS. If you want to play with building this sort of thing yourself, please be <em>very</em> thoughtful about the security and risks, use a system (like nanoclaw) that helps manage those things, and consider if a local LLM is necessary to keep information private!</p>



<hr class="wp-block-separator has-alpha-channel-opacity" />



<p class="wp-block-paragraph"><em>Originally published <a href="https://medium.com/@hmason/yesterday-on-linkedin-i-wrote-about-how-so-many-parents-are-building-agents-to-sit-on-chat-45be6a11732b">on Medium</a>.</em></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">55453</post-id>
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			<media:title type="html">hmason</media:title>
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		<title>Bad Idea Fridays: Bring Your Own Entropy</title>
		<link>https://hilarymason.com/2017/05/05/bad-idea-fridays-bring-your-own-entropy/</link>
		
		<dc:creator><![CDATA[hmason]]></dc:creator>
		<pubDate>Sat, 06 May 2017 01:47:27 +0000</pubDate>
				<category><![CDATA[Bad Ideas]]></category>
		<guid isPermaLink="false">http://hilarymason.com/?p=206</guid>

					<description><![CDATA[I travel quite a lot, and I&#8217;ve developed the habit of always texting myself my hotel room number so I don&#8217;t forget it (unfortunately, I really do stay in that many hotels). I recently looked at my texts to myself and realized it seems like a reasonable set of random numbers. Hello, hotel-based entropy*! What [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>I travel quite a lot, and I&#8217;ve developed the habit of always texting myself my hotel room number so I don&#8217;t forget it (unfortunately, I really do stay in that many hotels).<br />
<img data-attachment-id="210" data-permalink="https://hilarymason.com/2017/05/05/bad-idea-fridays-bring-your-own-entropy/screenshot_20170505-211229/" data-orig-file="https://hilarymason.com/wp-content/uploads/2017/05/screenshot_20170505-211229.png" data-orig-size="1080,1920" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Screenshot_20170505-211229" data-image-description="" data-image-caption="" data-large-file="https://hilarymason.com/wp-content/uploads/2017/05/screenshot_20170505-211229.png?w=576" class="  wp-image-210 alignleft" src="https://hilarymason.com/wp-content/uploads/2017/05/screenshot_20170505-211229.png" alt="Screenshot_20170505-211229" width="319" height="567" srcset="https://hilarymason.com/wp-content/uploads/2017/05/screenshot_20170505-211229.png?w=319&amp;h=567 319w, https://hilarymason.com/wp-content/uploads/2017/05/screenshot_20170505-211229.png?w=638&amp;h=1134 638w, https://hilarymason.com/wp-content/uploads/2017/05/screenshot_20170505-211229.png?w=84&amp;h=150 84w, https://hilarymason.com/wp-content/uploads/2017/05/screenshot_20170505-211229.png?w=169&amp;h=300 169w, https://hilarymason.com/wp-content/uploads/2017/05/screenshot_20170505-211229.png?w=576&amp;h=1024 576w" sizes="(max-width: 319px) 100vw, 319px" /></p>
<p>I recently looked at my texts to myself and realized it seems like a reasonable set of random numbers. Hello, hotel-based entropy*!</p>
<p>What can you do with a very very very slow random number generator? You could spend a lifetime generating enough random digits to encrypt a document (you can seed a pseudorandom number generator, of course, but what&#8217;s the fun in that?).</p>
<p>* Okay, this is a <em>really bad idea</em>. For one thing, I only have seven numbers right now, and that&#8217;s not even enough to run against any of the <a href="http://www.phy.duke.edu/~rgb/General/dieharder.php">dieharder tests</a>. For another, they aren&#8217;t at all random, as there&#8217;s a bias in the number of floors and number of rooms in various hotels. Also, 5160 was in Vegas, and so even though I was told to go to the &#8220;51st floor&#8221; when I got off the elevator and looked out the window I was on the third floor. Vegas is weird. If you do actually want some real random numbers, check out the <a href="https://github.com/hmason/randomness_beacon">NIST Randomness Beacon</a>. Not my hotel rooms.</p>
<p>** Okay, here are the actual numbers:</p>
<p><code>11085<br />
12321<br />
707<br />
613<br />
5160<br />
504<br />
pack glasses<br />
1534</code></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">206</post-id>
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			<media:title type="html">hmason</media:title>
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		<media:content url="https://hilarymason.com/wp-content/uploads/2017/05/screenshot_20170505-211229.png" medium="image">
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		<title>Bad Idea Fridays: An App for Talking to Myself</title>
		<link>https://hilarymason.com/2017/02/17/bad-idea-fridays-an-app-for-talking-to-myself/</link>
		
		<dc:creator><![CDATA[hmason]]></dc:creator>
		<pubDate>Fri, 17 Feb 2017 19:44:39 +0000</pubDate>
				<category><![CDATA[Bad Ideas]]></category>
		<guid isPermaLink="false">http://hilarymason.com/?p=115</guid>

					<description><![CDATA[DeepMind&#8217;s WaveNet: A Generative Model for Raw Audio paper was one of the most interesting papers last year. It describes a new approach that dramatically increases the accuracy of generating audio, including individual voices. Read more here. So what are people going to do with this? It&#8217;s easy to imagine high-quality voice output from Amazon Echo or Siri, or [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>DeepMind&#8217;s <a href="https://arxiv.org/abs/1609.03499">WaveNet: A Generative Model for Raw Audio</a> paper was one of the most interesting papers last year. It describes a new approach that dramatically increases the accuracy of generating audio, including individual voices. Read more <a href="https://deepmind.com/blog/wavenet-generative-model-raw-audio/">here</a>.</p>
<p>So what are people going to do with this? It&#8217;s easy to imagine high-quality voice output from Amazon Echo or Siri, or even scary applications, like scam phone calls that sound like they are coming from your own friends or family members (explored <a href="http://www.vanityfair.com/news/2017/01/fake-news-technology">here</a>).</p>
<p>And that brings us to today&#8217;s bad idea. Let&#8217;s build an app that allows you to have a conversation with yourself&#8230; in your own voice. You can share all of your half-baked ideas and arguments, and have your own voice cheering you on and repeating things back to you!</p>
<p><img data-attachment-id="137" data-permalink="https://hilarymason.com/2017/02/17/bad-idea-fridays-an-app-for-talking-to-myself/1346118771522_5162270/" data-orig-file="https://hilarymason.com/wp-content/uploads/2017/02/1346118771522_5162270.png" data-orig-size="420,294" data-comments-opened="0" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="1346118771522_5162270" data-image-description="" data-image-caption="" data-large-file="https://hilarymason.com/wp-content/uploads/2017/02/1346118771522_5162270.png?w=420" class="alignnone size-full wp-image-137" src="https://hilarymason.com/wp-content/uploads/2017/02/1346118771522_5162270.png" alt="1346118771522_5162270" width="420" height="294" srcset="https://hilarymason.com/wp-content/uploads/2017/02/1346118771522_5162270.png 420w, https://hilarymason.com/wp-content/uploads/2017/02/1346118771522_5162270.png?w=150&amp;h=105 150w, https://hilarymason.com/wp-content/uploads/2017/02/1346118771522_5162270.png?w=300&amp;h=210 300w" sizes="(max-width: 420px) 100vw, 420px" /></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">115</post-id>
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			<media:title type="html">hmason</media:title>
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		<title>Bad Idea Fridays: Cold Storage</title>
		<link>https://hilarymason.com/2017/01/27/bad-idea-fridays-cold-storage/</link>
		
		<dc:creator><![CDATA[hmason]]></dc:creator>
		<pubDate>Fri, 27 Jan 2017 16:19:47 +0000</pubDate>
				<category><![CDATA[Bad Ideas]]></category>
		<guid isPermaLink="false">http://hilarymason.com/?p=72</guid>

					<description><![CDATA[I&#8217;m a fan of having lots of ideas, and that means you have to be open to the ones that, on the surface, are ridiculous. The best ideas often start as a bad idea. When you&#8217;re willing to push the boundaries, you&#8217;re more likely to stumble onto something really interesting. Every Friday, I&#8217;m going to share a ridiculously bad [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>I&#8217;m a fan of having <em>lots</em> of ideas, and that means you have to be open to the ones that, on the surface, are ridiculous. The best ideas often start as a bad idea. When you&#8217;re willing to push the boundaries, you&#8217;re more likely to stumble onto something really interesting.</p>
<p>Every Friday, I&#8217;m going to share a ridiculously bad idea. This should be very easy for me (I have a ton of them), it&#8217;ll keep me posting on a regular cadence, and it should also motivate me to write more, since I don&#8217;t just want this blog full of bad ideas.</p>
<p>Today&#8217;s bad idea is for storage of immutable historical data. When you have data you need to put in cold storage that won&#8217;t ever change, why not build a giant XY carving robot, install it against a blank wall in your office lobby, and have the data chiseled into the wall? You can even come up with a design scheme that makes it beautiful. You solve your storage and interior decoration problems at the same time!</p>
<p>Need to retrieve the data? Just take a photo, and decode it. The idea of <a href="https://www.extremetech.com/extreme/134427-a-paper-based-backup-solution-not-as-stupid-as-it-sounds">storing digital data on old media isn&#8217;t new</a>. I&#8217;ve just yet to see it on a grand scale.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">72</post-id>
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			<media:title type="html">hmason</media:title>
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		<title>Note to self: Managing SSH Keys in OS X</title>
		<link>https://hilarymason.com/2017/01/26/note-to-self-managing-ssh-keys-in-os-x/</link>
		
		<dc:creator><![CDATA[hmason]]></dc:creator>
		<pubDate>Thu, 26 Jan 2017 21:06:39 +0000</pubDate>
				<category><![CDATA[Notes to Self]]></category>
		<category><![CDATA[notetoself]]></category>
		<category><![CDATA[osx]]></category>
		<category><![CDATA[ssh]]></category>
		<category><![CDATA[tech]]></category>
		<guid isPermaLink="false">http://hilarymason.com/?p=74</guid>

					<description><![CDATA[I recently acquired a new 13&#8243; Macbook Pro. My last machine was from 2012, so I&#8217;ve been having fun catching up on how you actually set up a functional developer environment today (it&#8217;s basically the same as in 2012). I had to look up how to get OS X Sierra (10.12) to remember my SSH [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>I recently acquired a new 13&#8243; Macbook Pro. My last machine was from 2012, so I&#8217;ve been having fun catching up on how you actually set up a functional developer environment today (it&#8217;s basically the same as in 2012).</p>
<p>I had to look up how to get OS X Sierra (10.12) to remember my SSH keys. This behavior has changed to mimic standard OpenSSH behavior, which is a good thing!</p>
<p>First, add the key to your OS X keychain:</p>
<p><code>ssh-add -k [key_file]</code></p>
<p>Then, when you start a shell, run this:</p>
<p><code>ssh-add -A</code></p>
<p>I added it to my <code>.bash_profile</code> and it&#8217;s working quite nicely.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">74</post-id>
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			<media:title type="html">hmason</media:title>
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		<item>
		<title>Welcome back!</title>
		<link>https://hilarymason.com/2016/12/31/first-blog-post/</link>
		
		<dc:creator><![CDATA[hmason]]></dc:creator>
		<pubDate>Sat, 31 Dec 2016 02:16:46 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://hilarymason.wordpress.com/?p=4</guid>

					<description><![CDATA[This is a content-free welcome post.]]></description>
										<content:encoded><![CDATA[<p><a href="http://hilarymason.com">hilarymason.com</a> lives again! I&#8217;ve migrated to hosted wordpress, so keeping the server up is no longer my problem. <img src="https://s0.wp.com/wp-content/mu-plugins/wpcom-smileys/twemoji/2/72x72/1f601.png" alt="😁" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
<p>I&#8217;d like this site to help you figure out who I am and what I do, share what I&#8217;m working on now, let people get in touch, and be a place for me to share some personal thoughts and works-in-progress.</p>
<p>If you have suggestions, <a href="https://hilarymason.com/contact/">I&#8217;d love to hear them</a>.</p>
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			<media:title type="html">hmason</media:title>
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		<title>Data Driven: Creating a Data Culture</title>
		<link>https://hilarymason.com/2015/01/06/data-driven-creating-a-data-culture/</link>
		
		<dc:creator><![CDATA[hmason]]></dc:creator>
		<pubDate>Tue, 06 Jan 2015 18:15:14 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://www.hilarymason.com/blog/data-driven-creating-a-data-culture/</guid>

					<description><![CDATA[Posted: January 6, 2015 &#124; Author: Hilary Mason &#124; Filed under: blog, projects &#124; Tags: book, culture, data, data science &#124; Comments Off I’m excited that my short book, Data Driven: Creating a Data Culture, co-authored with DJ Patil, is out in the world! We talk about processes and qualities of strong data teams and [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><small class="post-meta"><b>Posted:</b> January 6, 2015 | <b>Author:</b> <a href="http://www.hilarymason.com/author/hamadmin/" rel="author" title="Posts by Hilary Mason">Hilary Mason</a> | <b>Filed under:</b> <a href="http://www.hilarymason.com/category/blog/" rel="category tag">blog</a>, <a href="http://www.hilarymason.com/category/projects/" rel="category tag">projects</a>  | <b>Tags:</b> <a href="http://www.hilarymason.com/tag/book/" rel="tag">book</a>, <a href="http://www.hilarymason.com/tag/culture/" rel="tag">culture</a>, <a href="http://www.hilarymason.com/tag/data/" rel="tag">data</a>, <a href="http://www.hilarymason.com/tag/data-science/" rel="tag">data science</a> | <span>Comments Off</span></small></p>
<p><img alt="data-driven-cover" class="alignleft size-full wp-image-741" height="270" src="https://hilarymason.com/wp-content/uploads/2026/07/492fa-data-driven-cover.gif" width="180" /></p>
<p>I’m excited that my short book, Data Driven: Creating a Data Culture, co-authored with <a href="https://twitter.com/dpatil">DJ Patil</a>, is out in the world!</p>
<p>We talk about processes and qualities of strong data teams and how to design for these cultural practices in an organization.</p>
<p>The book is <a href="http://www.oreilly.com/data/free/data-driven.csp">available for free on O’Reilly’s site</a>, and soon on Amazon. I hope you enjoy it.</p>
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		<title>I found myself in Google Street View!</title>
		<link>https://hilarymason.com/2015/01/02/i-found-myself-in-google-street-view/</link>
		
		<dc:creator><![CDATA[hmason]]></dc:creator>
		<pubDate>Fri, 02 Jan 2015 04:17:06 +0000</pubDate>
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					<description><![CDATA[Posted: January 1, 2015 &#124; Author: Hilary Mason &#124; Filed under: blog &#124; Tags: google, streetview &#124; Leave a comment » Something fun to start off the new year — I found myself in Google Street View! (A quick search of tumblr posts with streetview in the URL leads to a lot of fun, related [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><small class="post-meta"><b>Posted:</b> January 1, 2015 | <b>Author:</b> <a href="http://www.hilarymason.com/author/hamadmin/" rel="author" title="Posts by Hilary Mason">Hilary Mason</a> | <b>Filed under:</b> <a href="http://www.hilarymason.com/category/blog/" rel="category tag">blog</a>  | <b>Tags:</b> <a href="http://www.hilarymason.com/tag/google/" rel="tag">google</a>, <a href="http://www.hilarymason.com/tag/streetview/" rel="tag">streetview</a> | <a href="http://www.hilarymason.com/blog/i-found-myself-in-google-street-view/#respond" title="Comment on I found myself in Google Street View!">Leave a comment »</a></small></p>
<p><a href="http://www.hilarymason.com/wp-content/uploads/2015/01/B6Ni62lIQAAxljM.png"><img loading="lazy" alt="google street view wave" class="aligncenter size-full wp-image-739" height="298" src="https://hilarymason.com/wp-content/uploads/2026/07/2da42-b6ni62liqaaxljm.png" width="222" /></a></p>
<p>Something fun to start off the new year — I found myself in Google Street View!</p>
<p>(A quick search of <a href="https://www.google.com/webhp?q=inurl%3Astreetview%20site%3Atumblr.com">tumblr posts with streetview in the URL</a> leads to a lot of <a href="https://www.tumblr.com/tagged/google-streetview">fun, related stuff</a>.)</p>
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		<title>Play with your food!</title>
		<link>https://hilarymason.com/2014/02/14/play-with-your-food/</link>
		
		<dc:creator><![CDATA[hmason]]></dc:creator>
		<pubDate>Fri, 14 Feb 2014 12:00:00 +0000</pubDate>
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		<guid isPermaLink="false">http://www.hilarymason.com/blog/play-with-your-food/</guid>

					<description><![CDATA[Play with your food! Posted: February 14, 2014 &#124; Author: Hilary Mason &#124; Filed under: blog &#124; Tags: data, food &#124; Leave a comment » I spent a few minutes this week putting together a quick script to pull data from the Locu API. Locu has done the hard work of gathering and parsing menus [&#8230;]]]></description>
										<content:encoded><![CDATA[<h1>Play with your food!</h1>
<p><small class="post-meta"><b>Posted:</b> February 14, 2014 | <b>Author:</b> <a href="http://www.hilarymason.com/author/hamadmin/" rel="author" title="Posts by Hilary Mason">Hilary Mason</a> | <b>Filed under:</b> <a href="http://www.hilarymason.com/category/blog/" rel="category tag" title="View all posts in blog">blog</a>  | <b>Tags:</b> <a href="http://www.hilarymason.com/tag/data/" rel="tag">data</a>, <a href="http://www.hilarymason.com/tag/food/" rel="tag">food</a> | <a href="http://www.hilarymason.com/blog/play-with-your-food/#respond" title="Comment on Play with your food!"><span class="dsq-postid">Leave a comment »</span></a></small></p>
<p>I spent a few minutes this week putting together a <a href="https://gist.github.com/hmason/9005679#file-fetch_locu_data-py">quick script to pull data</a> from the <a href="https://dev.locu.com/">Locu API</a>. Locu has done the hard work of gathering and parsing menus from around the US and has a lot of interesting data (and a <a href="http://blog.locu.com/post/46247974453/locu-digs-deep-into-pbr-data-hipsters-unphased">good data team</a>).</p>
<p>The API is easy to query by menu item (like “cheeseburger”, <a href="http://www.hilarymason.com/presentations-2/in-search-of-the-optimal-cheeseburger/">my favorite</a>) and by running my little script I quickly had data for the prices of cheeseburgers in my set of zip codes (the 100 most populated metro areas in the US).</p>
<p><a href="http://www.hilarymason.com/wp-content/uploads/2014/02/pizza_by_zip.png" style="line-height: 1.5em"><img loading="lazy" alt="pizza_by_zip" class="alignleft size-medium wp-image-730" height="193" src="https://hilarymason.com/wp-content/uploads/2026/07/5e8a6-pizza_by_zip-300x193-1.png" width="300" /></a></p>
<p><a href="http://www.hilarymason.com/wp-content/uploads/2014/02/burger_by_zip.png"><img loading="lazy" alt="burger_by_zip" class="alignleft size-medium wp-image-731" height="208" src="https://hilarymason.com/wp-content/uploads/2026/07/b16c6-burger_by_zip-300x208-1.png" width="300" /></a></p>
<p>I’m a big fan of Pete Warden’s OpenHeatMap tool for making quick map visualizations, and was able to come up with the following:</p>
<p>The blue map is the average price of a cheeseburger by zip, with the red one showing the average price of pizza. The most expensive average cheeseburger can be found in Santa Clara, CA, ironically the city currently hosting the <a href="http://strataconf.com/">Strata data science conference</a> this week. Have fun with those $18 cheeseburgers, colleagues!</p>
<p>You can also see some fun words in the pizza topping options:</p>
<p><a href="http://www.hilarymason.com/wp-content/uploads/2014/02/pizza_topping_dispersion.png"><img loading="lazy" alt="pizza_topping_dispersion" class="aligncenter size-medium wp-image-732" height="195" src="https://hilarymason.com/wp-content/uploads/2026/07/7c9bf-pizza_topping_dispersion-300x195-1.png" width="300" /></a></p>
<p> </p>
<p>In this plot, the x-axis is roughly geographic (ordered by zip code) and the y-axis is in order of popularity, with pepperoni being the most popular common pizza topping, and anchovies among the least.</p>
<p>This is just a quick look at some data, but hopefully it’ll encourage you to play with your food (data)!</p>
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		<title>Using Twitter&#8217;s Lead-Gen Card to Recruit Beta Testers</title>
		<link>https://hilarymason.com/2013/12/18/using-twitters-lead-gen-card-to-recruit-beta-testers/</link>
		
		<dc:creator><![CDATA[hmason]]></dc:creator>
		<pubDate>Wed, 18 Dec 2013 12:00:00 +0000</pubDate>
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					<description><![CDATA[Using Twitter’s Lead-Gen Card to Recruit Beta Testers Posted: December 18, 2013 &#124; Author: Hilary Mason &#124; Filed under: blog &#124; Tags: email, hack, twitter &#124; 3 Comments » It turns out that it’s pretty easy to co-opt Twitter’s Lead Generation card for anything where you want to gather a bunch of e-mail addresses from [&#8230;]]]></description>
										<content:encoded><![CDATA[<h1>Using Twitter’s Lead-Gen Card to Recruit Beta Testers</h1>
<p><small class="post-meta"><b>Posted:</b> December 18, 2013 | <b>Author:</b> <a href="http://www.hilarymason.com/author/hamadmin/" rel="author" title="Posts by Hilary Mason">Hilary Mason</a> | <b>Filed under:</b> <a href="http://www.hilarymason.com/category/blog/" rel="category tag" title="View all posts in blog">blog</a>  | <b>Tags:</b> <a href="http://www.hilarymason.com/tag/email/" rel="tag">email</a>, <a href="http://www.hilarymason.com/tag/hack/" rel="tag">hack</a>, <a href="http://www.hilarymason.com/tag/twitter/" rel="tag">twitter</a> | <a href="http://www.hilarymason.com/blog/using-twitters-lead-gen-card-to-recruit-beta-testers/#comments" title="Comment on Using Twitter’s Lead-Gen Card to Recruit Beta Testers"><span class="dsq-postid"><strong>3</strong> Comments »</span></a></small></p>
<p>It turns out that it’s pretty easy to co-opt Twitter’s Lead Generation card for anything where you want to gather a bunch of e-mail addresses from your Twitter community. I was looking for people willing to alpha test a little side project of mine, and it worked great and didn’t cost anything.</p>
<p>The tweet itself:</p>
<blockquote class="twitter-tweet">
<p>Love tech discussion but looking for a better community? Help me beta test a side project! <a href="https://t.co/H3DYjbCy19">https://t.co/H3DYjbCy19</a></p>
<p>— Hilary Mason (@hmason) <a href="https://twitter.com/hmason/statuses/411277202437595137">December 12, 2013</a></p>
</blockquote>
<p>I created it pretty easily:</p>
<ol>
<li>First, go to <a href="http://ads.twitter.com">ads.twitter.com</a>, log in, and go to “creatives”, then “cards”.</li>
<li>Click “Create Lead Generation Card”. It’s a big blue button.</li>
<li>You can include a title and a short description. Curiously, you can also include a 600px by 150px image. This seems like an opportunity to say a bit more about what you’re doing.</li>
<li>You do have to set up a privacy policy URL. I used <a href="http://docs.google.com/document/d/12k1uWmxU2abSQfAMAhadVyXsGuXH27OpfF9V5HqhY_U/">a simple google doc</a>.</li>
<li>You also need to configure a fallback URL, which is where people will go if they don’t have a Twitter client capable of the one-click signup. I used a <a href="http://docs.google.com/forms/d/1uyNe4X2Ow_Ia7GWw92DQSXjJRuSGOshow6cbSy96pr8/viewform">Google form</a>, which let people give me their e-mail addresses directly.</li>
</ol>
<p>And that’s it! Tweet enthusiastically, then wait patiently, because if you don’t integrate your Twitter card with your CRM, you have to wait ~24 hours for the download link to appear in the Twitter cards manager. The resulting CSV looks like this:</p>
<pre class="csv">Timestamp,User id,Name,Twitter handle,Email
2013-12-12T23:36:05,774485611,Robots Rule,RobotzRule,h+robots@bit.ly</pre>
<p>A little bit of awk later and I had a list of e-mails ready to go. I ended up getting 49 responses through the Google form and 197 through the Twitter card. It was easy and I’ll definitely do this next time I need to collect people’s e-mail addresses for a project.</p>
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