3xScreen Media is a central London-based studio that provides live and on-demand online video services for Agencies, Corporates, Events and Sports.

This year, we are exhibiting for the first time at the Event Production Show – the UK’s premier event for the event production industry which will be held at London Olympia 1-2 February 2012.

Throughout the Event Production Show we will be demonstrating how easy and cost effective it is for the organisers of conferences, exhibitions, festivals, corporate events, AGMs/meetings and other events to extend the reach of their events through live streaming and our other online video services.

3xScreen Event Production Show demonstrations will include:

• Live streaming from anywhere and everywhere using our HD Livepacks which remove the need for traditional satellite-based uplinking and pre-arranged internet connectivity
• How our interactive HD Live Cams can share the experience of events to web viewers throughout the world
• How our HD Live Production service provides affordable, portable live event production with all the capabilities of a network television studio
• How our unparalleled live streaming skills and experience can turbocharge the online coverage of your next live event.

Recent 3xScreen projects have benefitted The Football Association, Universal Music, Manchester City Football Club, Coca-Cola and BECTU – the Broadcasting, Entertainment, Cinematograph and Theatre Union.

Meet us at Event Production Show Stand 142 to discover how easy and cost-effective it can be to extend the reach of your next live event though live streaming.

To book a 3xScreen demo at the Event Production Show, please contact Scott Robinson:
  scott.robinson@3xscreen.co.uk,
  t: +44 845 869 7996
  m: +44 7979 512 444
  Skype: robinsonscott

Some of 3xScreen’s recent event live streaming projects are highlighted in the following video carousel – mouse over to browse, click to play.

Venue connectivity was provided by 3xScreen HD Livepack service.

A full replay of the event can be watched here.

The live stream extended the audience to more than 2,200 viewers across 86 countries and received rave reviews from viewers.

The presentations of the day can be watched on demand here.

3xScreen Media is a central London-based studio that provides live and on-demand online video services for Agencies, Corporates, Events and Sports.

This year, we are exhibiting for the first time at Sportel Monaco – the international sports convention for television and new media, held at the Grimaldi Centre, Monaco 10-13 October 2011.

Throughout Sportel we will be demonstrating how easy and cost effective it is for sports rights holders, sporting federations, sports video production companies, sports sponsors and other sporting bodies to extend the reach of their sports events, team announcements, press conferences and other events through live streaming and our other online video services.

3xScreen Sportel demonstrations will include:

• Live streaming from anywhere and everywhere using our HD Livepacks which remove the need for traditional satellite-based uplinking and pre-arranged internet connectivity
• How our interactive HD Live Cams can share the experience of sporting events to web viewers throughout the world
• How our HD Live Production service provides affordable, portable live event production with all the capabilities of a network television studio
• How our unparalleled live streaming skills and experience can turbocharge the online coverage of your next live events.

Recent 3xScreen sports projects have benefitted The Football Association, Manchester City Football Club, the America’s Cup, ORACLE Racing, the Rugby Football Union, Cage Warriors, Superleague Formula and Coca-Cola’s launch of their Olympics sponsorship.

Meet us at Sportel Monaco Stand S03 to discover how easy and cost-effective it can be to extend the reach of your next live event though live streaming.

To book a 3xScreen demo at Sportel please contact Scott Robinson:
  scott.robinson@3xscreen.co.uk,
  t: +44 845 869 7996
  m: +44 7979 512 444
  Skype: robinsonscott

Thousands of fans were in London’s Trafalgar Square to see the premiere and live coverage of the premiere was also shown in cinemas across the UK and Europe and on UK television.

Online, the premiere marked an inflection point for the live streaming of movie premieres with Warner Brothers achieving stunning results by widely syndicating the live red carpet coverage to the major online live streaming destinations and other media sites.

• Three hours into the live coverage, the Livestream Harry Potter channel was streaming to 24,000 concurrent viewers and delivered a total of 106,000 hours of online viewing for the event
• the UStream channel was streaming to 12,000 concurrent viewers 3 hours in to the live program and delivered 369,000 total views for the event
• The red carpet premiere live stream on the YouTube Harry Potter channel generated hundreds of thousands of new views on the day of the premiere
• The 3 selectable camera coverage of the YouTube live stream (Main Show, Arrivals and Trafalgar Square) was also embedded on a number of other sites including The Telegraph, Metro and Sky Movies
• All channels showed full replays of the event on their live streams at the completion of the program.

Adding up the viewing figures on Livestream, UStream, YouTube and the other channels suggests that the Harry Potter and the Deathly Hallows London Premiere live stream would have been viewed by well over a million fans.

From Britain With Love is a partnership between the Film Society of the Lincoln Centre, UK Film Council, Emerging Pictures, Creative Screen Associates and BAFTA New York to promote UK indie films in the USA.

The FBWL “In Conversation” live webcasts are discussions with the film director, writer, producer and actors that take place after a film screening at digital cinemas across the USA.  In Conversation partners include BAFTA & BBC America.

Saturday’s live In Conversation webcast was for the film Third Star. 3xScreen’s Video Call Streaming solution was used to Skype Third Star Director Hattie Dalton in from Byron Bay, Australia so she could participate in a panel discussion with Screenwriter/Producer Vaughan Sivell, actor Tom Burke who plays Davy in the film and moderator Wendy Mitchell, Head of News at Screen International, all of whom were in front of a green screen at 3xScreen’s West London studios. The Q&A was broadcast live to cinemas directly after audiences saw the film. Audiences asked questions via the BritFilm hashtag on Twitter.

The royal wedding was also huge for live streaming, despite it being a public holiday in the UK, before working hours in North America and after working hours in Australasia – which meant that viewers had the option to tune in their TVs rather than watch the live stream from their desk at work.

The following is a consolidation of royal wedding live streaming stats from a variety of sources:

• According to network monitor Sandvine, global internet video on the day of the wedding was up 26% compared to the Friday average – despite overall internet traffic being 10%, the -10% stat presumably being as a result of people who would normally be surfing the net instead tuning in to the wedding on TV
• YouTube’s four hours of live coverage, which was derived from the BBC coverage, served 72 million live streams in 188 countries and 29 million on-demand streams
• Akamai delivered in excess of 1.6 million live streams for their various clients who carried live coverage of the event
• Live coverage on Livestream from the AP Live, ET Insider, Press Association and CBS News Livestream channels served 300,000+ concurrent viewers. Livestream expected more than 2 million unique viewers for the wedding
• ITN, the UK television network, served 3.5 million streams on their website and Facebook page, topping out at 110,000 concurrent viewers

PS. Get your commemorative tea towel here

We’ve updated Leo’s Skypeasaurus set-up so it uses an all-SDI/HDMI, digital audio workflow to create our video call streaming solution.

3xScreen’s Video Call Streaming service professionally integrates remote presenters via Skype and other video calling solutions in to a Network TV-quality HD live streaming production.

We have worked through the details to ensure a quality production:

• By leveraging Skype, remote presenters contribute using a service they are already familiar with – which means there is zero need to teach your old dogs new tricks
• The program video and mix-minus audio is fed to Skype video call connected presenters so they always know what is being broadcast
• Skype video call connected presenters also hear the 3xScreen Producer/Engineer overlaid on their mix-minus return feed so as to assist presentation coordination
• The video/audio feeds from each presenter are managed as separate Skype calls so presenters can be added or reconnected at any time throughout the presentation without impacting other presenters
• After Skype calls to each presenter are set up, presenters can privately coordinate what they will present whilst stream viewers watch an opening slate or other pre-event material
• Presenters can be shown in full screen or as a branded mosaic with broadcast quality switcher effects, graphics and titles
• Video clips, PowerPoint slides, images and websites can all be integrated in to the produced Video Call stream
• Presentations can be recorded and replayed so viewers who miss the live presentation can view it in replay
• Presentations can be integrated in to your own website or a specially-created branded site can be provided with an appropriate URL, visual identity and viewer registration system
• Just the same as for 3xScreen’s HD Live Streaming service, presentations can be watched on iPhones, iPads and other mobile devices in addition to PCs.

It’s well known that Facebook Official, Group and Community pages offer a powerful opportunity for brands and events to engage and converse with fans, stakeholders and other interested people in a personal way. However, Facebook is also now an incredibly popular destination for watching videos – it ranks as the 3rd most popular destination for watching videos in the US.

Integrating live and on-demand video within your Facebook Official, Group and Community pages is a practical option for sharing events, promotions, and other newsworthy happenings related to your business with an audience who cares – without them ever having to leave Facebook.

Get in touch and we will show you how to integrate your live or on-demand video in to your Facebook Official, Group and Community pages.

CDNs generally charge a monthly fee and then some form of usage or overage component with the usage/overage being charged on a viewer hour or GB delivered basis. Viewer hours, which is the total time that a video has been watched (number of plays x average time watched each play or number of unique viewers x average time watched for each unique viewer) is the most human-understandable means of measuring a video’s consumption, but CDN providers sell delivery and most charge on the basis of GB (GigaBytes) delivered.

The formula for converting viewer hours to GB delivered is:

GB delivered / Viewer Hours delivered = kbps / 2330

… where kbps (kilobits per second) is the average streaming bit rate of the video and 2330 is a multiplier generated from converting seconds to hours and bits to bytes. (Note, the 2330 multiplier assumes kilo means 1024. Kilo is sometimes interpreted to mean 1000, if so, the multiplier should be 2386 – but the result will only be a little different).

To practically apply the formula: for a video that has been streamed at an average bitrate of 900kbps and has been watched by 10 people, each of whom have watched it for 10 minutes on average, the number of BigaBytes (GBs) delivered by the CDN is calculated by:

GB delivered = Viewer hours x kbps / 2330

= 10 people x 10 minutes/60 minutes  x 900 kbps / 2330

= 0.64 GB

CDN charges vary dramatically depending on the volume of video generated. High volume CDN users typically pay $0.06 per GB or less for delivery by the leading CDNs whilst average volume users pay $0.25/GB or more. Second and third tier CDNs generally charge less.

For the above example and a CDN charge of $0.25/GB, the total delivery cost of the video would be 0.64 GB x $0.25/GB = $0.16