411.ca - Canada's Local Search Engine

The 411 on Canada’s Most Visited Attractions

411ca — Tue, 23 Feb 2010 19:44:35 +0000

With Vancouver hosting the 2010 Olympic and Paralympic Winter Games, the world’s attention is focused on Vancouver. But Canada has a lot more to offer, so we thought it would be neat to compile a list of the top 10 most visited attractions in Canada. Go Canada Go!

411.ca & YPG Announcement Coverage

411ca — Mon, 22 Feb 2010 14:35:55 +0000

411.ca is now a part of the YPG family! We will continue to update this blog posting with the latest media coverage on this announcement!

Yellow Pages Group Purchases 411.ca Brand and Acquires Equity Interest in 411 Local Search Corp

411ca — Mon, 22 Feb 2010 13:54:40 +0000

Yellow Pages Group (YPG) and 411 Local Search Corp., operator of 411.ca(TM), announced today that they have signed an agreement under which terms YPG will purchase the 411.ca brand and domain names and acquire an ownership interest in 411 Local Search Corp. The agreement will further enable both companies to leverage the online traffic between YPG’s leading Canada411.ca(TM) and YellowPages.ca(TM) properties, and 411.ca, a fast-growing online directory. This agreement that unites two of Canada’s largest local search engines will provide enhanced online reach for advertisers and a greater experience for users.

“We are continuing to expand our reach, making it simple and easy for businesses to attract customers locally through our continually growing network of properties,” said Stephane Marceau, Chief Marketing Officer at Yellow Pages Group. “With the acquisition of the 411.ca trademark, we gain a top-of-mind brand, reinforcing our leadership position as the destinations where people go to find the businesses, products, people and places that they are looking for.”

411.ca has grown to attract close to 10% of online users, generating 13 million queries for local Canadian businesses each month. The addition of the 411.ca site will add approximately one million unduplicated unique visitors to YPG’s network reach.

“We are very excited to establish this relationship with Yellow Pages Group,” said Stephen K. Curry, President and Chief Executive Officer at 411 Local Search Corp. “Canadian businesses want results from their advertising programs that have a measurable impact on their bottom line. This deal will allow us to develop new programs and tools that will help 411.ca advertisers attract even more clientele.”

Under the agreement, 411 Local Search Corp. will have an exclusive license to use the 411.ca trademark until YPG purchases the balance of outstanding shares in the company within approximately three to five years. YPG intends to close this transaction in early March 2010, subject to certain conditions, including the approval by 411 Local Search Corp. shareholders. Alexander Capital Group acted as exclusive financial advisor to YPG on this transaction.

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company brings consumers and businesses together locally through its network of print, digital and mobile properties. YPG enables consumers to make smarter decisions, helping people find what they need wherever and whenever. The Company partners with businesses to build successful marketing and lead generation programs, helping them grow their business. YPG owns and operates some of Canada’s leading properties and publications including Yellow PagesTM directories, YellowPages.caTM, and Canada411.caTM. YPG is indirectly held by Yellow Media Inc. (TSX:YLO.UN). For more information, www.ypg.com.

About 411.ca

411.ca Canada’s Local Search Engine(TM), is the most visited pure online local search engine in Canada. Each month over 2 million Canadians use 411.ca to connect with businesses and individuals in their community. Through cost-effective advertising programs that drive sales and maximize brand exposure, 411.ca helps businesses of all sizes to grow and prosper. Currently the site features over 1.5 million basic, Owner Verified(TM) and premium local business listings. 411.ca is owned and operated by 411 Local Search Corp., a privately-held Canadian company with offices in Toronto and Montreal. For more information and other facts visit www.411.ca.

For more information, please contact
Media
411.ca
Harry Battu
1-866-411-4411 ext.920
hbattu@411.ca

Yellow Pages Group
Media
Annie Marsolais
514-934-4016

Yellow Pages Group
Investor Relations
Anne-Sophie Roy
514-934-2828

The 411 on Canadian Oil

411ca — Mon, 01 Feb 2010 14:34:56 +0000

Learn more about Canada’s oil reserves!

Direct link for low resolution screens

411 on Canada’s health care vs US

411ca — Thu, 21 Jan 2010 16:52:40 +0000

An interesting comparison between Canada’s health care system vs the US.

Haiti Earthquake Relief: How We Can All Help

411ca — Fri, 15 Jan 2010 18:17:44 +0000

Many of you are already aware of the devastating earthquake in Haiti – a quake that has destroyed thousands of buildings, caused unimaginable damage, hardship and loss of human life. Like you, my family and I are saddened and overcome with emotion with the images and stories of the people of Haiti. Millions of people in Haiti are now homeless, without any food, water or medical care and thousands more are presumed to be missing or dead. Among those missing are our fellow Canadians.

As a proud Canadian, I feel that that we have all been very fortunate and blessed. In this time of need, we should all take it upon ourselves to help the victims of the earthquake by donating generously. My family and my colleagues at 411.ca will be assisting in the relief efforts by donating to the many charities assisting with the cause.

To get involved in the relief efforts in Haiti, please visit one of the charities listed below.

Your help and support is urgently needed.

Thank you,

Steve Curry

President & CEO of 411.ca

Links

Canadian Red Cross

http://www.redcross.ca

1-800-418-1111

Humanitarian Coalition

http://www.thehumanitariancoalition.ca

Plan Canada

https://plancanada.ca

1-800-387-1418

Salvation Army

http://www.salvationarmy.ca

1-800-725-2769

Unicef Canada

http://www.unicef.ca

1-800-567-4483

World Vision Canada

https://www.worldvision.ca

1-800-268-5528

Connect with 411.ca on Facebook & Twitter

411ca — Thu, 14 Jan 2010 21:00:08 +0000

Users visiting the 411.ca website probably noticed 2 new familiar links on the homepage – links to social networking sites Facebook and Twitter. That’s right! You can now stay connected to 411.ca through its Facebook and Twitter Fan Pages.

Why the sudden shift to social? 411.ca has been testing, analyzing and using various social media platforms for over the past three years in an effort to better understand the dynamics of the social space. The objective is to create an environment for users to share their experiences and opinions, resulting in an open interactive community for the millions of Canadians using 411.ca. 411.ca’s social space will build relationships – connect businesses and individuals with one another and others in the community.

Look for the fan pages to showcase featured businesses, stories, news and other fun facts from 411.ca.

Go ahead become a fan!

Facebook

Twitter

Steve Curry’s Olympic Torch Run

411ca — Fri, 18 Dec 2009 21:26:57 +0000

Steve Curry, President & CEO of 411.ca carried the Olympic Torch through the Town of Whitby, on Day 49 of the Olympic Torch Relay.

Steve Curry proud to carry Olympic Torch

411ca — Thu, 17 Dec 2009 20:17:39 +0000

December 17, 2009

Steve Curry proud to carry Olympic Torch

Steve Curry, President & CEO of 411.ca carried the Olympic Torch through the Town of Whitby, on Day 49 of the Olympic Torch Relay. With hundreds of people cheering him on in sub-zero temperatures, Steve displayed great enthusiasm and pride, as he closed the torchbearer ceremonies for the Town of Whitby in a crowd of cheerful smiles.

Steve continued to show his Olympic spirit by making appearances with the Torch in Ajax and Pickering, taking pictures with hundreds of Olympic supporters.

Day 49 will see stops in Ajax, Pickering, Markham, Richmond Hill, Thornhill and Toronto. The flame, lit in Greece about two months ago, will continue making its way west in time for the February opening of the Vancouver 2010 Games.