On Wednesday, May 30, at 9am PT I’ll be taking part in a webinar with Splunk to discuss real world successes with ‘big data’.

451 Research believes that in order to deliver value from ‘big data’, businesses need to look beyond the nature of the data and re-assess the technologies, processes and policies they use to engage with that data.

I will outline 451 Research’s ‘total data’ concept for delivering business value from ‘big data’, providing examples of how companies are seeking agile new data management technologies, business strategies and analytical approaches to turn the “three Vs” of data into actionable operational intelligence.

I’ll be joined by Sanjay Mehta, Vice President of Product Marketing at Splunk, which was founded specifically to focus on the opportunity of effectively getting value from massive and ever changing amounts of machine-generated data, one of the fastest growing and most complex segments of ‘big data’.

Sanjay will share big data achievements from three Splunk customers, Groupon, Intuit and CenturyLink. Using Splunk, these companies are turning massive volumes of unstructured and semi-structured machine data into powerful insights.

Register here.

An occasional series of data-related news, views and links posts on Too Much Information. You can also follow the series @thedataday.

* For 451 Research clients

# IBM picks up Vivisimo to search for value in ‘big data’ Deal Analysis

# Teradata delivers on analytic cloud vision with Active Data Warehouse Private Cloud Impact Report

# The Big Blue picture for ‘big data’ analytics: IBM sheds light on BigSheets Impact Report

# Oversight Systems’ Continuous Analysis extracts actionable insight from data Impact Report

# Kalido updates MDM offering with business users, operationalizing master data in mind Impact Report

# Delphix reaps reward from agile approach to database virtualization Impact Report

# Automated Insights looks to pitch narrative, visuals and stats to enterprises Impact Report

# myDIALS eyes indirect sales in quest to be Internet access layer for analytics Impact Report

* IBM Advances Big Data Analytics with Acquisition of Vivisimo Also announces support for Cloudera.

* Teradata Announces 2012 First Quarter Results Revenue up 21% (PDF)

* Actuate Reports First Quarter 2012 Financial Results Revenue up 9% (PDF)

* Birst Secures $26 Million in Financing Led By Sequoia Capital

* ParAccel Closes Record Q1 Revenues and $20 Million Investment Round

* Metamarkets Raises $15 Million to Deliver Data Science-as-a-Service

* DataSift adds $7.2M: The story so far and focus for the future

* Teradata to Acquire eCircle (PDF)

* Google BigQuery brings Big Data analytics to all businesses

* TIBCO Spotfire Brings the Power of Data Discovery to Big Data and Extreme Information

* Jaspersoft Teams with VMware To Deliver Business Intelligence for Data-Driven Cloud Applications

* Kalido and Teradata Sign Global Reseller Agreement

* Actuate Announces Cloudera Alliance to Support Apache Hadoop and BIRT Developers in Big Data Integration

* Hortonworks and Kognitio Announce Technical Partnership Driving Apache Hadoop Adoption in Big Data Analytics Implementations

* Tokutek and PalominoDB Partner to Bring Scale, Performance to Database Deployments

* Acunu is pleased to announce v2 of the Acunu Data Platform!

* Is Yahoo really threatening memcached and Open Compute?

* Introducing Zend DBi as a MySQL Replacement on IBM i

* Zettaset and Hyve Solutions Build First Fully Integrated Enterprise OS Hadoop Solution

* Cloudera Announces New Japanese Subsidiary

* Bull Announces the Formation of Database Migration Business Unit

* Couchbase to Run Native with Key-Value API for ioMemory

* The Big Data Value Continuum

* Big Data is Business Intelligence plus Attention Deficit Disorder

* Nokia released Dempsy an open source stream data processing platform.

And that’s the Data Day, today.

An occasional series of data-related news, views and links posts on Too Much Information. You can also follow the series @thedataday.

* For 451 Research clients

# Splunk IPO: $3bn and counting M&A Insight

# VMware snaps up Cetas Software for ‘big data’ analytics Deal Analysis

# HP’s Vertica retains its autonomy, continues integration with Autonomy Impact Report

# SAP makes long-awaited predictive analytics move of its own Impact Report

# Sanbolic pitches data management platform for server, desktop and database consolidation Impact Report

* Splunk IPO kills, lives up to expectations

* VMware acquires Cetas Software for Cloud and Big Data Analytics

* Opera Solutions Acquires Procurement Analytics Tools and Services from BIQ and Lexington Analytics

* Terascala Announces $14M Series B Funding Round Led by Strategic Partner Consortium

* Ravel Acquired by W2O Group To Expand Big Data Client Services And Enrich In-House Analytics and Insights Technology

* Teradata Active Data Warehouses Provide Private Cloud Benefits

* Pentaho Introduces New Interactive Visualization and Expanded Big Data Analytics

* Teradata Unveils New Purpose-Built Appliance for SAS High-Performance Analytics

* SAP Establishes Global Managing Board to Lead Company

* Oracle to Hadoop Under OneAppliance: GridIron Introduces First All-Flash Appliance Line With Unprecedented Performance to Tackle Unified Big Data Processing

* Lucid Imagination Technology Integration with SugarCRM Lets Customers Enjoy Improved Global Search Capabilities with Apache Lucene/Solr

* The Apache Software Foundation Announces Apache Cassandra v1.1

* Miso project: how it will help you make your own Guardian-style infographics and data visualisations

And that’s the Data Day, today.

An occasional series of data-related news, views and links posts on Too Much Information. You can also follow the series @thedataday.

* Splunk Prices Initial Public Offering 13,500,000 shares at $17.00 per share = $229.5m.

* Connotate Increases Momentum and Closes $7m Series B Round

* SkySQL Raises $4 million in Series A Round

* SAND Technology Announces Exploration of Potential Strategic Alternatives

* GoodData Closes out the Quarter With Increased Revenue Growth and Expanded Market Traction

* World’s Largest Telcos Adopt Graph Databases to Solve Connected Data Issues

* Gazzang Seizes Big Data Opportunity, Announces Record Quarter and Year over Year Growth

* Hadapt Adds Big Data Industry Veteran Christopher Lynch as Chairman of the Board of Directors

* PalominoDB and SkySQL Join Forces to Offer Unparalleled Remote Database Services to Leading Companies Worldwide

* Cloudant Data Layer as a Service Adds Support for Joyent Cloud

* GoGrid Introduces a High-Performance Platform for Predictive Analytics

* MongoDB Hadoop Connector Announced

* StreamBase Releases StreamBase LiveView 1.0

* Pervasive RushAnalyzer and Cloudera Eliminate Barriers to Rapid Hadoop ROI

* Pegasystems Announces Hadoop Big Data Support

* XtremeData Hires Former IBM Analytics Leader

* Lucid Imagination Announces General Availability of LucidWorks Enterprise 2.1

* Of open data and pregnant men

* Is UNQL Dead?

* MySQL in 2012: Report from Percona Live

* For 451 Research clients

# Will new offerings and price cuts encourage greater database-as-a-service adoption? Spotlight report

# Basho expands into cloud storage with Riak CS Impact Report

# SAP modernizes its application stack at the data layer and the mobile front end Impact Report

# QlikTech takes QlikView pricing out of the dark Impact Report

# Kitenga refreshes Hadoop-based content-analysis wares; finds rollouts a slow burn Impact Report

# CoreMedia looks to NoSQL to scale social experiences for its WCM platform Impact Report

# Boundary maps monitoring for ‘big data’ as its path to enterprise Impact Report

# Orchestra to add data quality notes to MDM ensemble as it continues to eye US growth Impact Report

# Columnar database provider SAND Technology puts itself up for sale M&A Insight

# Is it time for Microsoft to ditch partners for performance management and go shopping? Acquirer IQ

And that’s the Data Day, today.

An occasional series of data-related news, views and links posts on Too Much Information. You can also follow the series @thedataday.

* Made in IBM Labs: New IBM Software Accelerates Decision Making in the Era of Big Data IBM launches DB2 10 and InfoSphere Warehouse 10.

* SAP Unveils Unified Strategy for Real-Time Data Management to Grow Database Market Leadership

* SAP Unveils Strategy to Gain Predictive Insights From Big Data

* TIBCO Delivers Breakthrough Software to Analyze Big Data in Motion

* TIBCO Announces Intent to Acquire LogLogic

* TIBCO Spotfire and Attivio Partner to Deliver New Levels of Integration and Discovery for Data and Content

* Mortar Data, Hadoop for the Rest of Us, Gets Seed Funding

* The coming in-memory database tipping point. Microsoft’s perspective on in-memory databases.

* Jaspersoft Extends Partnership with Talend to Deliver Big Data Integration

* Oracle to Hold MySQL Connect Conference in San Francisco September 29 and 30, 2012

* Percona XtraDB Cluster Open Source Software Provides a New Approach to High Availability MySQL

* Tokutek Brings Replication Performance to MySQL and MariaDB

* Continuent Announces Tungsten Enterprise 1.5 for Multi-Master, Multi-Region MySQL Data Services in the Amazon EC2

* SkySQL, hastexo Form Highly Available Partnership

* MySQL at Twitter Twitter releases its MySQL modifications under BSD license.

* Percona Bundles New Relic to Provide Gold and Platinum Support Customers with Comprehensive Application Visibility

* Percona Toolkit 2.1 for MySQL Enables Schema Changes without Scheduling Downtime

* Percona XtraBackup 2.0 for MySQL and Percona Server Provides Increased Performance

* Delphix Expands Agile Data Platform to Support Oracle Exadata

* Red Hat and 10gen Create Compelling Open Source Data Platform

* Announcing Pre-Production MongoDB Subscription from 10gen

* VoltDB Announces Version 2.5

* Red Hat Storage 2.0 Beta: Partners Test Big Data, Hadoop Support

* Sungard wants to sell you Hadoop as a service

* Actian and Lenovo Team to Optimize Big Data and Business Intelligence with New Appliance

* Objectivity Expands European Management Team With Former Sones Founder Mauricio Matthesius

* expressor Expands Data Integration Platform Into Big Data

* The Apache Software Foundation Announces Apache Sqoop as a Top-Level Project

* LucidDB has left Eigenbase moved to Apache License

* For 451 Research clients

# IBM looks to the stars with Galileo relational database update Impact Report

# Indicee eyes fresh VC as it establishes beachhead for cloud BI service using OEM sales Impact Report

# Percona launches XtraDB Cluster for MySQL database high availability Impact Report

# Tokutek targets replication performance with database update Impact Report

# ‘Big data’ in the datacenter: Vigilent secures $6.7m funding round Impact Report

And that’s the Data Day, today.

Here’s a taster of what was discussed:

1. There’s no such thing as “big” data.
Or, more to the point: The problem is not “big” data – it’s more data. The increased use of interactive applications and websites – as well as sensors, meters and other data-generating machines – has increased the volume, velocity and variety of data to store and process.

2. ‘Big Data’ has the potential to revolutionize the IT industry.
Here we are talking less about the three Vs of big data and more about ‘big data’ as a concept, which describes the realization of greater business intelligence by storing, processing and analyzing that increased volume, velocity and variety of data. It can be summed up by the statement from Google’s The Unreasonable Effectiveness of Data that “Simple models and a lot of data trump more elaborate models based on less data”

3. Never use the term ‘big data’ when ‘data’ will do.
“Big Data” is nearing/at/over the hype peak. Be cautious about how you use it. “Big Data” and technologies like Hadoop will eventually become subsumed into the fabric of the IT industry and will simply become part of the way we do business.

4. (It’s not how big it is) It’s what you do with it that counts.
Generating value from data is about more than just the volume, variety, and velocity of data. The adoption of non-traditional data processing technologies is driven not just by the nature of the data, but also by the user’s particular data processing requirements. That is the essence of our Total Data management concept, which builds on the three Vs to also assess Totality, Exploration, Frequency and Dependency, which can be explained via:

5. All data has potential value.
Totality: The desire to process and analyze data in its entirety, rather than analyzing a sample of data and extrapolating the results.

6. You may have to search for it.
Exploration: The interest in exploratory analytic approaches, in which schema is defined in response to the nature of the query.

7. Time is of the essence.
Frequency: The desire to increase the rate of analysis to generate more accurate and timely business intelligence.

8. Make the most of what you have.
Dependency: The need to balance investment in existing technologies and skills with the adoption of new techniques.

9. Choose the right tool for the job.
There is no shortcut to determining which is the best technology to deploy for a particular workload. Several companies have developed their own approaches to solving this problem, which does provide some general guidance.

10. If your data is “big” the way you manage it should be “total”.
Everything I talked about in the presentation, including examples from eBay, Orbitz, Expedia, Vestas Wind Systems, and Disney (and several others) that I did not have space to address in this post, is included in our Total Data report. It examines the trends behind ‘big data’, explains the new and existing technologies used to store and process and deliver value from data, and outlines a Total Data management approach focused on selecting the most appropriate data storage and processing technology to deliver value from big data.

An occasional series of data-related news, views and links posts on Too Much Information. You can also follow the series @thedataday.

* Basho Unveils Riak CS, Multi-Tenant Cloud Storage Software for Public and Private Clouds

* InsightsOne Secures $4.3 Million in Series A Round of Funding Led by Norwest Venture Partners

* Opera buys Commendo to create predictive analytics powerhouse

* Opera Solutions Increases Procurement Capabilities with Acquisition of Lexington Analytics

* How federal money will spur a new breed of big data

* Another HP org change Vertica no longer under the purview of Autonomy boss Mike Lynch?

* New SAS Visual Analytics Helps Organizations Analyze, Visualize Big Data

* Citrusleaf Delivers Real-Time NoSQL Replication

* NuoDB Launches Open Source Initiative on Github

* Actian Teams up With FlyingBinary and Tableau to Unleash Big Data Potential

* DH2i Launches and Unveils DxConsole Next Generation Virtualization Solution to Enable the Agile, Always-On Enterprise

* Acunu Analytics Ready to Preview!

* SAND Technology Announces Second Quarter Results for Fiscal Year 2012

* Idera Announces VMware Database Performance Monitoring Solution

* Idera Announces SQL Compliance Manager 3.6

* WalmartLabs is building big data tools — and will then open source them

* The three waves of opportunities in big data

* 4 Big Data Myths – Part I

* For 451 Research clients

# Drawn to Scale raises funds for Hadoop-based real-time database Impact report

# ParElastic brings elastic parallelism to relational databases Impact report

# DH2i launches with PolyServe-inspired database-virtualization software Impact report

# Tape industry pins future on ‘big data,’ active archiving and LTFS Spotlight report

# Lucid Imagination dreams up new strategy for enterprise search Market development report

# Pentaho identifies ‘big data’ analytics as investment priority, hooks into DataStax Market development report

# GridGain positions in-memory data grid for real-time analytics Market development report

# Having earned its stripes in HPC, Panasas heads for ‘big data’ Market development report

* Google News Search outlier of the day: Top 10 Dog and Cat Medical Conditions of 2011

And that’s the Data Day, today.

Sponsored by DataStax, the panel also includes Billy Bosworth, DataStax CEO; Jo Maitland, Research Director, Cloud, GigaOM Pro; and is moderated by Paul Miller, Cloud Curator, GigaOM Pro.

Among the topics up for debate:

• Will IT organizations get bogged down in NoSQL infrastructure battles instead of focusing on big data apps that satisfy the needs of the business?
• What are the advantages and potential challenges to migrating towards a single data store?
• Does simplifying the infrastructure mean that you now have to deal with poor performance due to conflicting workloads?
• What lessons can we learn from history as we bring on NoSQL systems?
• What unspoken business requirements can we anticipate to prevent being caught off guard?

The event takes place at Wednesday, April 4, 2012 at 10 AM, PST. Register here

This week I took another look at LinkedIn to update the results for a forthcoming report, which gives us the opportunity to see how the results have changed over the past quarter:

While this provides us with an interesting opportunity to track LinkedIn profile mentions over time there isn’t a huge amount we can learn from this first update – other than that MongoDB seems to be increasing its dominance.

The only significant change that isn’t immediately obvious from looking at the chart is that Apache HBase has overtaken Apache CouchDB by a tiny margin to claim third place overall.

As we noted last time, however, Apache HBase is more reliant on the US than other NosQL databases for its LinkedIn mentions: it is the second most prevalent NoSQL database mentioned in the USA but fourth in the rest of the world.

Two other points to take into consideration:

- The results for Apache Cassandra are probably disproportionately low since we have to search for the full phrase in order to avoid including people called Cassandra.

- Previously we only searched for Membase. This time we added together the search results for both Membase and Couchbase. This may mean the result for Couch/Membase is disproportionately high since some members probably listed both.

This is not meant to be a comprehensive analysis, however, but rather a snapshot of one particular data source.

An occasional series of data-related news, views and links posts on Too Much Information. You can also follow the series @thedataday.

* Oracle Reports Q3 GAAP EPS Up 20% to 49 Cents; Q3 Non-GAAP EPS Up 15% to 62 Cents Database and middleware revenue up 10%.

* EMC Goes Social, Open and Agile With Big Data EMC acquires Pivotal Labs, plans to release Chorus as an open source project

* ClearStory Data Launches With Investment From Google Ventures, Andreessen Horowitz and Khosla Ventures

* HP Lead Big Data Exec Chris Lynch Resigns

* “Hortonworks Names Ari Zilka Chief Products Officer

* DataStax Enterprise 2.0 Adds Enterprise Search Capabilities to Smart Big Data Platform

* MapR Unveils Most Comprehensive Data Connection Options for Hadoop

* New Web-Based Alpine Illuminator Integrates with EMC Greenplum Chorus, The Social Data Science Platform

* RainStor and IBM InfoSphere BigInsights to Address Growing Big Data Challenges

* IBM Introduces New Predictive Analytics Services and Software to Reduce Fraud, Manage Financial Performance and Deliver Next Best Action

* Datameer Releases Major New Version of Analytics Platform

* Kognitio Announces Formation of “Kognitio Cloud” Business Unit

* HStreaming Announces Free Community Edition of Its Real-Time Analytics Platform for Hadoop

* Talend and MapR Announce Certification of Big Data Integration and Big Data Quality

* Schooner Information Technology Releases Membrain 4.0

* Gazzang Launches Big Data Encryption and Key Management Platform

* Logicworks Solves Big Data Hosting Challenges With New Infrastructure Services for Hadoop

* “Big Data” Among Most Confusing Tech Buzzwords

* For 451 Research clients

# Infochimps launches Chef-based platform for Hadoop deployment Impact Report

# Big-data security, or SIEM buzzword parity? Spotlight report

# DataStax adds enterprise search and elastic reprovisioning to database platform Market Development report

# With a new CEO and IBM as a reseller, Revolution Analytics charts next growth phase Market Development report

# Cray branches out, offering storage and a ‘big data’ appliance Market Development report

# CodeFutures sees a future beyond database sharding Market Development report

# Third time lucky for ScaleOut StateServer 5.0? Market Development report

# Attunity looks to 2012 for turnaround; up to the cloud and ‘big data’ movement Market Development report

# Panorama rides Microsoft’s coattails into in-memory social BI using SQL Server 2012 Market Development report

And that’s the Data Day, today.