tag:blogger.com,1999:blog-3934464899561126025Sat, 28 Mar 2026 22:18:49 +0000Brandalysis4Ping4Ping FundaAllOutAmulBig BazaarClinic All ClearElder PharmaFaironeGilletteHimani Fast ReliefIntelListerineMach 3Mercedene BenzMoovMorteinMosquito RepellentSensory BrandingSingapore AirlinesStrepsilsTiger BalmTortoiseVickshttp://4ping.blogspot.com/noreply@blogger.com (Ravin)Blogger9125tag:blogger.com,1999:blog-3934464899561126025.post-1561973579433260716Wed, 23 Apr 2008 07:28:00 +00002008-05-02T22:39:41.645-07:004PingBrandalysisListerine Listerine - The taste people hate, twice dailyWhat would come to your mind when you hear the name “Listerine”? Most of you may answer the famous mouthwash brand. But to your surprise, it was not invented as a Mouth washer but initially it was marketed as floor cleaner and as a solution that cures Gonorrhea. Listerine name was given after the name of Dr. John Lister, who performed the first ever http://4ping.blogspot.com/2008/04/listerine-taste-people-hate-twice-daily.htmlnoreply@blogger.com (Ravin)397tag:blogger.com,1999:blog-3934464899561126025.post-1115020987257347744Fri, 22 Feb 2008 07:13:00 +00002008-06-19T23:00:36.103-07:00BrandalysisGilletteMach 3Gillette Mach 3: It is not about shaving, it is all about shaving experience.What do you call a company that keeps razor-sharp focus on the global consumer market. The company that understand the needs of consumer better than its competitors and can successfully place it self to fulfill those needs. And most importantly what do you call a company that can perfectly blend art of innovation and http://4ping.blogspot.com/2008/02/4ping-brandalysis-gillette-mach-3.htmlnoreply@blogger.com (Ravin)19tag:blogger.com,1999:blog-3934464899561126025.post-2556197543747153000Sat, 24 Nov 2007 19:02:00 +00002007-11-24T21:25:35.882-08:00BrandalysisBoroline: "Khushboo wala cream"Boroline is a 80 years old brand from kolkata based GD Phramaceutical Ltd. The name Boroline has been derived from its ingredient “Boric” and “Oline” as a variant of the latin word ‘oleam’ meaning oil. Boroline was a house hold name in India especially in the eastern part. Consumers use this brand for different purpose i.e. to cure cuts and stitches after operationhttp://4ping.blogspot.com/2007/11/boroline-khusboo-wala-cream.htmlnoreply@blogger.com (Ravin)4tag:blogger.com,1999:blog-3934464899561126025.post-9128390033435544422Fri, 12 Oct 2007 08:19:00 +00002007-10-12T07:27:02.761-07:004PingBrandalysisStrepsilsVicksStrepsils: Clear SpeakStrepsils is being sold in over 110 countries and in the most of them, strepsils has maintained market leader position in sore throat lozenge market. Strepsils was originally researched and developed in Britain by Boots Company in 1958. Over the years, company has introduced new variants of the product without changing its original formula. The strepsils formula contains http://4ping.blogspot.com/2007/10/4ping-brandalysis-strepsils.htmlnoreply@blogger.com (Ravin)24tag:blogger.com,1999:blog-3934464899561126025.post-2364030933453413985Sat, 29 Sep 2007 14:32:00 +00002007-09-29T07:52:59.888-07:004Ping FundaAmulClinic All ClearIntelIngredient branding is a branding strategy wherein company also promotes the key ingredient used to make the product and how it can be benefited to customer. Used ingredient works as an USP of the product. Sometime ingredient transfers its brand identity to the host brand so both the brands get benefited.Let’s take some cases of Indian brands.Amul Probiotic Ice Cream and Lassi Amul, the brand http://4ping.blogspot.com/2007/09/4ping-fundas-ingredient-branding.htmlnoreply@blogger.com (Ravin)2tag:blogger.com,1999:blog-3934464899561126025.post-586381717834246025Sun, 23 Sep 2007 15:14:00 +00002007-09-23T08:31:04.423-07:00BrandalysisElder PharmaFaironeHimani Fast ReliefMoovTiger BalmTiger Balm: Dard Mitaye Duniya KaTiger Balm is an interesting example of a truly Asian brand that has gained international recognition. It is originally manufactured and distributed by Haw Par Healthcare in Singapore. Tiger Balm was originally developed in the 1870s by a herbalist, Aw Chu Kin, in Rangoon, Burma, who asked his sons Aw Boon Haw and Aw Boon Par on his deathbed to improve and market http://4ping.blogspot.com/2007/09/4ping-brandalysis-tiger-balm.htmlnoreply@blogger.com (Ravin)4tag:blogger.com,1999:blog-3934464899561126025.post-5777815986024129629Fri, 21 Sep 2007 12:44:00 +00002007-09-21T12:55:05.919-07:00AllOutBrandalysisMorteinMosquito RepellentTortoiseTortoise Mosquito Repellent: Kachhua Jalao, Macchar BhagaoTortoise mosquito repellent coil is a 40 years old brand owned by Bombay Chemicals Ltd (BCL). Tortoise mosquito repellent dominated around 67% of market till 1994 and was a generic name in the product category. Infact “Kachhua Jalao, Machchar Bhagao” was one of very famous campaign of those days with humorous element.Mosquito repellent’s http://4ping.blogspot.com/2007/09/tortoise-mosquito-repellent-kachhua.htmlnoreply@blogger.com (Ravin)18tag:blogger.com,1999:blog-3934464899561126025.post-23654581664818960Tue, 18 Sep 2007 11:13:00 +00002007-09-21T15:40:31.852-07:00Big BazaarMercedene BenzSensory BrandingSingapore AirlinesInteresting Facts:According to recent study conducted in America, the tempo of background music affects the pace at which shoppers move and diners eat. Faster music in a restaurant can speed up the flow of diners. Slower music can lead people to spend more time in stores, so that they are more likely to buy something.Some super markets in North America are connected to bakeries by hundreds of http://4ping.blogspot.com/2007/09/4ping-fundas-sensory-branding.htmlnoreply@blogger.com (Ravin)4tag:blogger.com,1999:blog-3934464899561126025.post-524439960016983426Sat, 05 May 2007 23:11:00 +00002007-09-19T02:38:12.888-07:004PingSo here my journey begins…..Hello World,I am Ravin Kapadia, a management student and marketer by heart. And as a marketer, how can I underestimate influence of upcoming Consumer Generated Media (CGM). So this blog will feature my views on different wings of marketing like Brand Management, Consumer Behaviour, Service Marketing, FMCG etc. in-short everything that involves marketing.I guess that ishttp://4ping.blogspot.com/2007/05/hunterz-ignite-get-ready-to-be-hunted.htmlnoreply@blogger.com (Ravin)0