4sight Blog

The market does not change annually - why should your business?

noreply@blogger.com (John Savage) — Thu, 12 Jan 2012 10:34:00 +0000

For many people in business New Year is a time for reviewing progress and setting new objectives. My business year end is March so the time for setting new targets is still three months away....

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Balancing Personal Experience with Data

noreply@blogger.com (John Savage) — Tue, 29 Nov 2011 11:17:00 +0000

Some fascinating insights from a survey recently published by Accenture. 'When making decisions about what customers want, many organizations are just as likely to rely on personal experience...

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Where are the best opportunities?

noreply@blogger.com (John Savage) — Fri, 28 Oct 2011 12:48:00 +0000

Where are the best opportunities for your business- under your nose? Whilst techniques such as telemarketing, emailers, cold calling can be effective for some businesses. For many, including...

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Saying no to new business!

noreply@blogger.com (John Savage) — Tue, 20 Sep 2011 10:22:00 +0000

With the UK economy showing no real signs of recovery, for many businesses it is a question of grabbing any new business opportunity in sight, just to keep one's head above water. However this...

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Time for Rethink

noreply@blogger.com (John Savage) — Fri, 19 Aug 2011 08:15:00 +0000

I had the opportunity this week to meet up for a chat with someone in a similar line of business to mine. He is just building his business and it was refreshing to hear his plans and to learn more...

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Tailoring the Message

noreply@blogger.com (John Savage) — Wed, 20 Jul 2011 08:30:00 +0000

The arrival of Google+ on the scene has created yet another 'opportunity' for businesses using on-line networking as part of their business marketing strategy. Maintaining a presence on the various...

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Maintaining your Business in Difficult Times

noreply@blogger.com (John Savage) — Tue, 17 May 2011 15:54:00 +0000

Whilst the UK economy may have avoided a 'double-dip' according to the economists, trading is still very difficult for companies providing a range of services from marketing to training and HR....

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Customer Surveys for new business

noreply@blogger.com (John Savage) — Wed, 30 Mar 2011 14:07:00 +0000

B2Group’s business to business tracking study SME Voice has published interesting results at http://bit.ly/gjdXCc . Web advertising, on-line networking, business networking events and outbound...

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Balancing Continuity and Innovation in Annual Surveys

noreply@blogger.com (John Savage) — Thu, 10 Mar 2011 15:17:00 +0000

Have just completed the drafting of the 4th Annual Customer Survey for a client. Whilst we have kept much of the survey content consistent year to year to allow for comparisons we have also moved...

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New Email Campaign

noreply@blogger.com (John Savage) — Tue, 25 Jan 2011 09:39:00 +0000

Just finalising the copy for a new emailer campaign to promote 4sight surveys. A good friend has come up with a great summary of what a customer survey can do for a business: Assess: why customers...

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Welcome to 2011!

noreply@blogger.com (John Savage) — Thu, 13 Jan 2011 09:03:00 +0000

Many businesses are unsure what 2011 will bring. Has an upturn started already? How fast will the economy recover? What are the chances of a double-dip?Whilst of course we have to take account of...

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Bad Email Practise!

noreply@blogger.com (John Savage) — Mon, 29 Nov 2010 15:52:00 +0000

It is recommended practise that when contacting people by email for the first time you provide an 'opt in' to future emailers rather than an 'opt out'. Whilst not all companies follow the practise...

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Where have all the IT companies gone?

noreply@blogger.com (John Savage) — Mon, 01 Nov 2010 15:22:00 +0000

A phone call from a prospective new client last week led to a discussion on where have all the mid-sized, generalist IT companies gone to. When I entered this business 20 years ago names such as...

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Looking Differently at your Business

noreply@blogger.com (John Savage) — Mon, 20 Sep 2010 09:27:00 +0000

Have you considered looking at businesses which touch on your areas of expertise, not as competitors, but as collaborators? You may find - like 4sight - that even where there is overlap, as long...

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A Service to Others

noreply@blogger.com (John Savage) — Wed, 01 Sep 2010 10:50:00 +0000

Over the last few years we have undertaken many on-line surveys for a range of customers. This has made us realise that we could offer this as a service to other companies who perhaps only need to...

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Profiting from Quieter Times

noreply@blogger.com (John Savage) — Fri, 20 Aug 2010 09:14:00 +0000

With many contacts and clients away on holiday in August it can become a quiet month for activity. I decided to use the opportunity to catch up with associates that I had not been in touch with...

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Take a good look before you write off the opportunity!

noreply@blogger.com (John Savage) — Tue, 13 Jul 2010 08:26:00 +0000

Just completed a client project looking at the training market in the UK. Clearly like much of the UK economy this market has been hit by recession but, by looking at the needs and drivers of...

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Taking Action

noreply@blogger.com (John Savage) — Mon, 14 Jun 2010 12:53:00 +0000

An interesting report has just been published in the US by the Business Marketing Association. The 2010 Customer Engagement Survey conducted by SPSS found that 69% of organisations use customer...

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Take a Fresh Look at your Marketing

noreply@blogger.com (John Savage) — Mon, 17 May 2010 12:18:00 +0000

Having recently returned from a break in wonderful North Devon we have taken the opportunity to review the business with refreshed eyes.This can be hard when you are totally immersed in the day to...

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Getting the Benefits of Hindsight

noreply@blogger.com (John Savage) — Wed, 14 Apr 2010 10:14:00 +0000

Several 4sight clients have now undertaken on-line Customer Surveys for the third year running and are reaping benefits from the analysis of 3 years information on customer needs and perceptions. It...

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Key Words

noreply@blogger.com (John Savage) — Thu, 01 Apr 2010 06:31:00 +0000

Finding out how people search for the products and services you supply on the web is an important element of Search Engine Optimisation. At 4sight we have started to introduce a question on web...

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Killer Questions

noreply@blogger.com (John Savage) — Fri, 12 Mar 2010 12:07:00 +0000

When I am preparing a new survey there are often one or two questions which I usually include and which invariably provide great feedback. The one which always seems to work is 'What is the one thing...

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4sight Survey Results

noreply@blogger.com (John Savage) — Wed, 02 Dec 2009 17:37:00 +0000

The results of the 4sight survey are now available as a download here. Amongst the interesting feedback the survey revealed that:Only 30% of respondents survey their customers on an annual basis. ...

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Take the 4sight Survey

noreply@blogger.com (John Savage) — Mon, 16 Nov 2009 13:42:00 +0000

Have just launched an on-line survey designed to help us learn more about how companies get feedback from their customers.If you enter we will send you a summary of the...

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Success for 4sight customer - Dynistics

noreply@blogger.com (John Savage) — Thu, 12 Nov 2009 15:33:00 +0000

At the ICT Excellence Awards this week three 4sight customers were up for an award - 2 were highly commended and one, Dynistics won the award for Best Added Value Product.It was a great evening and...

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