678 Partners | Family Office Advisory

Marketing Meals – Customer Experience Melody

Parissa Behnia — Tue, 30 Apr 2013 03:43:12 +0000

Appetizer: Recently, I told you about my decision to get a hearing aid. I’ve been adjusting to hearing in stereo, what my life was like before. One of the things I’ve noticed along with hearing on my left side again is that I’m hearing more noise and less melody. It’s hard to decipher from where […]

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Marketing Meals – Culture and Customer Free Agency

Parissa Behnia — Mon, 22 Apr 2013 21:27:26 +0000

Appetizer: This past Friday, I went to a service center due to a recall notice for my car. On a friend’s strong endorsement, I drove to one 30 minutes away as opposed to the one 5 minutes away. It was important for me to receive honest, respectful and quality customer service and I wasn’t getting […]

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Marketing Meals – Thomas Jefferson Was Right

Parissa Behnia — Mon, 08 Apr 2013 19:11:18 +0000

Appetizer: I had labyrinthitis 6 years ago and lost hearing in one ear. It can be hard to deal with daily. A mundane example is that when I hear the sound of an arriving elevator, I don’t know which of the three elevators it might be. Or, I’ve been in meetings with clients and one person […]

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Marketing Meals – A Tale Of Two Customer Entrees

Parissa Behnia — Tue, 26 Mar 2013 00:45:43 +0000

Appetizer: Recently, we went out to dinner with my parents. The menu was great, I was spoiled for choice and my mother thought the same. She was choosing between the salmon and the burger but couldn’t decide. When the server was ready, she posed the question to him. His eyes rolled, he shrugged and he […]

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Marketing Meals – What & How = Peas & Carrots

Parissa Behnia — Mon, 18 Mar 2013 19:58:09 +0000

Appetizer: Last week, I received a marketing email from an account representative of a vendor we no longer use. We weren’t dissatisfied; rather, it wasn’t a service that suited our purposes anymore. The subject of the email “We want you back!!!” prepared me to be wooed within an inch of my business life. I expected […]

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Marketing Meals – Win the Customer War, Not the Battle

Parissa Behnia — Mon, 11 Mar 2013 20:02:38 +0000

Appetizer: I was shopping this past weekend for a wedding gift. I went to the store and none of the registry kiosks worked. I saw employees speaking to one another and I had the “I’m a confused customer” look on my face. But alas, no help. I looked for other kiosks and ended up at […]

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Marketing Meals – It’s Time to Exfoliate Your Marketing

Parissa Behnia — Mon, 04 Mar 2013 18:03:21 +0000

Appetizer: Good skincare dictates exfoliation on a regular basis. Just what is that? Well, according to this, it is “a process that removes dead skin cells from the upper layer of the skin, revealing the healthy skin underneath.” Exfoliation is great because it speeds up skin renewal so you have healthy happy cells that […]

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Minute Marketing Meals – Customers Don’t Fit One Size Fits All

Parissa Behnia — Tue, 26 Feb 2013 16:25:44 +0000

I’d like to introduce you to a new installment on my blog – something I’m calling Minute Marketing Meals. These will be quick commentaries on things I’ve seen in real life or in business that could have impact on how you market to and connect with your prospects (and even your customers). I’ll lay out […]

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I Love Business Kryptonite

Parissa Behnia — Wed, 29 Feb 2012 04:17:29 +0000

I sat through a capabilities presentation today. These people were friendly, taught me about their business, why they were successful and why they’d be a great fit for me and my clients. But, there was a fatal error: they didn’t ask enough questions nor knew enough about my business to assert their perfect fit. Though […]

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CEOIntronet Introduction by 678 Partners Amir Homayoun Rafizadeh

Amir Rafizadeh — Sun, 26 Feb 2012 23:06:35 +0000

678 Partners is working with CEOIntronet to bring unique and interesting CEO stories from Chicago, Philadelphia and other parts of the Mid West. Twice a month we bring 8 CEO’s to downtown Chicago so they can share their story. They have told the stories of over 200 of the most innovative, interesting, and inspirational leaders […]

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