6d:RoadSigns

Imagine a world without email...

2009-06-09T10:52:00.005-04:00

Imagine a world without email, text messages, forums, wikis and tweets, or rather a world with all the good aspects of these communications tools without any of the bad. A pipe dream I hear you say. Until recently I thought the same thing, but then along comes Google Wave.Google Wave's release will mark the start of an amazing shift in our digital communications culture. Wave will take all those

Social Bookmarking Evidence of Obama’s Online Strategy

2008-12-03T18:25:00.020-05:00

There has been quite a lot of fanfare about president-elect Barack Obama’s pioneering use of Social Media during the presidential campaign. Social bookmarking activity also appears to indicates dramatically different online behaviors and strategies surrounding Obama and McCann campaigns.Using bookmarking and commenting activity from Digg and Reddit I've develop some social bookmarking trends.

Ford’s Social Media Mindshare

2008-09-09T16:54:00.007-04:00

Recently, in my Automaker Social Mind Over Matter post, I talked about how 1.5% of stories/topics received most of the attention and accounted for 70% of the conversation on Social Bookmarking sites. For Ford a dozen or so bookmarked stories on Reddit and Digg made it into the 1.5% group. A few people have asked for some example stories that represent the 1.5%, so here are a couple:The Secrets

Social Marketing: Brand Engagement on Social Bookmarking

2008-08-18T14:21:00.008-04:00

During the SXSW’08 back in March there was plenty of discussion about Social Marketing Strategies Metrics with some suggested areas for metrics to focus on:what motivates your audience to interact with your brand, and what is the focus of those interactionsAn example of this may be to focus on where and when people interact with your brand and how high or low the level of engagement is. Also,

Automaker Social Mind Over Matter - Part 3

2008-07-12T17:30:00.012-04:00

Found this interesting blog entry about a Forrester Automaker + Social Network study. Social Networks Well Suited to Automaker Online Marketing. I totally agree that car makers, like many big ticket consumer product makers, are well suited to Social Network and Influence Marketing. But what was really interesting to me was some of the Forrester finding appear to differ from my own

Automaker Social Mind Over Matter – Part 2

2008-07-11T16:09:00.005-04:00

I broke the social bookmarking activity, from my prior post, down into 3 major categories: votes/ratings, comments and stories. The following chart shows a comparative breakdown along with an industry average for the automakers. (Click the bar chart to enlarge.) Ratings – comment agrees/disagrees + story rating/voting. Why did I put these together? They point to a clear user profile, the

Automaker Social Mind Over Matter

2008-06-30T18:47:00.020-04:00

The top 10 automakers are all working hard to garner market share in a tough times. So it seams appropriate to take a look at how they are doing in the social media space. To start lets see how their market share stacks up against social media mindshare. To compile this comparison I've started by using the broad based social bookmarking activity of the first 6 months of 2008 from digg.com

Good luck on the Social Super Highway!

2008-06-20T17:29:00.004-04:00

As this is my first post I thought I’d have a little fun with the site’s obscure name 6d:RoadSigns. Now this is not a blog about roads signs, and it has nothing to do with 6 dimensional space-time theories.Lets break it down. 6d comes from the idea of six degrees of separation. As most of you already know, six degrees of separation refers to the concept that, if a person is one step away from