7Search Weblog

From the Twitter Feed – Responsive Design, Customer Satisfaction, and eCommerce

A.Umer — Mon, 09 Feb 2015 21:41:00 GMT

The 7Search Twitter account is always tweeting out interesting links to articles that are beneficial to our advertisers and publishers from a marketing perspective. You’ll find tweets that talk about the events we attend and sponsor, links to the do’s and don’ts of social media, tips to improve your ecommerce store, content marketing and email campaigns. Top-to-bottom, we like to tweet out the things that cover everything it takes to make your website successful. There are so many great resources...(read more)

Chicago to Las Vegas and Back to Chicago – The #ASW15 Recap

A.Umer — Mon, 09 Feb 2015 20:43:00 GMT

We kicked off 2015 with Affiliate Summit West. The 7Search team went to Las Vegas for the show January 18-20th. As always, we had a terrific time meeting old friends and making new ones. We again participated in both the Affiliate Summit Meet Market (Sunday January 18th) and it exhibited at the show-proper as well on January 19 and 20. Meet Market This was our third year doing the Affiliate Summit Meet Market and it’s really taken on a life of it’s own. It’s basically a huge meet and greet...(read more)

3 New Year’s Goals for Ad Publishers

A.Umer — Mon, 12 Jan 2015 20:35:00 GMT

Now that we’re well into 2015, let’s make this year count! After all, this is the time of the year to make resolutions for improvement. If you’re a 7Search publisher, you’re monetizing your website with the 7Search ads that you serve. That’s your revenue model, and what’s better than earning money with the traffic your website(s) generate? It’s earning more money! So now that we’re in the New Year, let’s set some goals to earn more by improving your revenue model with a more efficient website...(read more)

Escaping the Cold Weather and Heading to Affiliate Summit West in Las Vegas! #ASW15

A.Umer — Tue, 06 Jan 2015 23:20:00 GMT

It’s January and you know what that means… snow! Just kidding. We’re ditching the snow and going to our annual January escape, ahem, conference - Affiliate Summit West in sunny Las Vegas! We’ll be at the conference and exhibiting January 18th-20th at booth # 7013. The venue is the Paris Hotel, a great choice for some serious networking. We’ve been exhibiting at both West and East Affiliate Summits for more years than we care to remember, but it continues to be one of our favorite shows. It’s...(read more)

7Search.com - Rolling Out a New Look and a New Experience

A.Umer — Thu, 11 Dec 2014 20:40:00 GMT

We’re updating the look, feel and functionality of your favorite PPC network! You may have noticed the new 7Search logo on our social media pages and emails , as well as our recent refresh of the Advertiser Dashboard interface. These updates are just the beginning! 7Search will be rolling out numerous changes in the coming months focused on delivering a better 7Search experience to our customers. Check back regularly as we will be updating the entire look and feel of 7Search.com...(read more)

Battling Banner (ad) Blindness

A.Umer — Tue, 09 Dec 2014 21:39:00 GMT

There’s a battle raging on the internet that is largely unheard of and unnoticed by most. Google is fighting this battle, Facebook is fighting this battle, Farmville is fighting this battle and very likely – you are too. This is an ongoing conflict best known as “Banner Blindness”. Here’s Wikipedia’s definition of this silent, raging thunderstorm that relentlessly darkens our (digital) shores: “Banner blindness is a phenomenon in web usability where visitors to a website consciously ignore...(read more)

Improving Your Website’s Terrible Bounce Rate

A.Umer — Mon, 10 Nov 2014 22:30:00 GMT

Running a successful website comes with many challenges. The first of which is usually getting people to your website (once it’s up and running). In many cases driving traffic is the first challenge priority, keeping users on the website can be neglected. When this happens, what you see is a high bounce rate. Bounce rate, according to Wikipedia, “represents the proportion of visits that end on the first page of the website the visitor sees.” Let’s take a look at what could be causing...(read more)

Holiday Head Start is Back! The 7Search Holiday Promotion is Now Live

A.Umer — Mon, 03 Nov 2014 18:48:00 GMT

Halloween is behind us and we’re looking forward to Thanksgiving, not to mention, Black Friday, Christmas, Hanukkah, Kwanza and the New Year! It’s a busy time of year leading up to those holidays and it’s time to get the ball rolling on driving traffic to your website. Presents are being bought, homes are being decorated and travel plans are being finalized. With all of this activity going on, marketers all over the world are doing everything they can to get in front of more people and drive...(read more)

Getting to Know the People at 7Search

A.Umer — Thu, 09 Oct 2014 20:16:00 GMT

Ever wonder about the 7Search customer service representative or sales representative on the other side of the conversation? Well here’s your chance to get to know our team better! As 7Search continues celebrating 15 years of being in the PPC platform service, we invite you to follow along as we get to know some of our super dedicated staff. Follow a select group of sales and customer service reps through the end of the year in order to get insights and anecdotes from the people you’ve...(read more)

3 Google Analytics Alerts to Capitalize on Traffic

A.Umer — Tue, 07 Oct 2014 22:29:00 GMT

Chances are you’ve already implemented an analytics solution in your website to keep track of traffic activity. It’s also very possible that the solution you’re using is Google Analytics. That’s a great start! It’s a powerful tool that can give you access to a lot of very useful data about your website’s traffic. Identifying what data is useful to you and setting that up in Google Analytics is the hard part. If you’re willing to do a little light reading, a little research, and spend a little...(read more)

Publishers: Is Your Website Ready for Holiday Revenue?

A.Umer — Mon, 08 Sep 2014 22:32:00 GMT

There’s more to a successful holiday season than just running ads on your website. Maximize the revenue your site generates with a smart approach. 7Search offers two terrific publishing options. You can choose to become a 7Search PPC publisher and publish our PPC ads (and earn a 65% revenue share) or you can partner with our Display Network and also earn up to 65% of the ad income. So how do you optimize your website for the holiday season? Now that we’re in Q4 of 2014 and the holiday...(read more)

Prepping Your PPC Campaigns for the Holiday Season

A.Umer — Mon, 08 Sep 2014 19:00:00 GMT

As we enter Q4 of 2014, it’s time to start thinking about optimizing your PPC campaigns for the season. It’s the busiest time of the year for retailers and for good reason! According to Statista, e-commerce sales during November and December of 2013 amounted to $46.55 Billion dollars! More customers are shopping online and foot-traffic is decreasing. That’s a huge number, and maximizing your sales with best practices should not be put off. According to Custora, search marketing accounted for...(read more)

Celebrate our 15th Anniversary With Us!

A.Umer — Thu, 31 Jul 2014 22:56:00 GMT

Happy birthday to us! 7Search.com first launched as a Pay Per Click advertising platform in the summer of 1999. As of this summer, we are officially 15 years old! Here are some milestones we’ve reached over the past decade and a half: We hit over 4 billion search queries per month. Over 50,000 advertisers have used our service over the years. We pay out over $1MM to our partners and our affiliates every month! We launched a display network! We launched a mobile app to help...(read more)

Maximize Your Website’s Revenue Potential

A.Umer — Tue, 22 Jul 2014 17:55:00 GMT

By using the 7Search Publisher Network. The 7Search Publisher Network offers its partners industry leading revenue shares and an incredible assortment of solutions to maximize your site’s revenue potential. From banners to XML feeds, we have what you need to earn top dollar from every visit you receive. What makes 7Search the choice for you? Our advertising network features some of the best brand names in the industry. Our extensive coverage features advertisers in every industry...(read more)

Choosing Profitable Affiliate Offers

Latrice — Tue, 01 Jul 2014 21:48:00 GMT

Many affiliate marketers often find it difficult to select profitable offers considering the fact that there are literally thousands to choose from. Although it is often advised to test various offers to determine which will produce the best results, there may be additional steps one may take to reduce wasteful spending on sites that offer little chance of converting. Before you rush out and create a plethora of PPC ad campaigns promoting everything under the sun, make sure to start with...(read more)