7 Veils

SEO Optimize your Google Plus Snippet

7veils — Mon, 20 Feb 2012 08:00:51 +0000

Having an interesting image will help your snippet

The most important part of SEO optimizing your Google Plus posts is making sure your content is easy to share. Your social snippet is integral for making your content easy to share. A snippet is also known as a SERP, or search engine results page. This is the description that Google associates with your page. So your SERP is the summary description that people see in a search engine that helps them determine if they want to click on your link or not. In Google+ the snippet is what helps people determine if they want to read your post.Having a strong snippet can help determine if people read, comment or plus your post.

How to optimize your SERP

So now you are likely thinking, yes this is something I need to do! But how? Thankfully for blog writers there are a number of easy plugins you can use:

If you need to optimize a website you will need to go into the html code. If you are not comfortable or familiar with this, then ask a web designer to do it for you.

In your html you will need to optimize your “Meta Description”, this is what sets your SERP:

   

Your meta description is where search engines will pull your snippet from. This is on every page of your website…and yes you want to optimize ever meta description.

Images Matter

Though everyone in porn knows this: we are all visual people. So what does that have to do with SEO? Well, this is another important element of your optimization. If you want people to read your post you want to make it as attractive as possible. So using an image that helps captivate people’s attention is important.

Plus, when you add an image to you blog post not only does is make it more attractive to the reader, it creates another SEO opportunity. You can optimize your image information, so when people do image searches they might come across your post.

So not only is it important to make sure you optimize your Google+ but you want to make sure that if you are sharing content from your website that it is optimized as well. The quality of your snippet greatly influences views, comments, pluses and sharing.

Google Plus Search: Can you game the SEO?

7veils — Fri, 17 Feb 2012 08:00:09 +0000

SEO and searching on Google Plus, the next installment of the Google Plus SEO Series. Last part was implementing SEO on your profile.

Search+ delivers search results based on your circles, engagement and activity on your page. However you can turn the personalization off if you don’t want your user history to be factored into your search:

Click the icon of a person in the top right of the page. Then select “do not use personal results”.

Search Plus is not just being used while you are in Google Plus. Any time you are logged into to the network and use the Google search engine, your results will go through the search plus filter.

This is why making sure your profile is set up properly is important. Now you profile and your posts can show up in search results on Google.

In the results you will be given a list of potentially relevant people and pages. These will be a mix of people you have already circled and ones you have not. If they are not in your circle you have the opportunity to add them.

So how do you come up in the search results? Truth be told circle count greatly affects. So the more people who have circled you the better chance you have. Unfortunately this does encourage people to buy followers just for the SEO boost.

Powerful Searching

Google does give priority to items being shared in Google Plus, however to make sure you content qualifies for their results you need to make sure your content is easily sharable.

The most powerful element of boosting your search results is making sure you have good amplification. You want people to be plussing and sharing your posts. The more people share your content the better your SEO both on and off the network.

Not sure what you amplification is? Google helps you understand the ripple effect of your posts with Google+ Ripples. Ripples will show you the amplification of your shares. The graph below shows a post that was shared by Good Morning America. The arrows off their profile show all the people who publicly shared the post. The one big circle shows another circle inside the larger one. This means that one person shared the post and then someone shared her share. In this case Laetitia shared the original post then Ogla shared Laetitia’s post.

Notice that I did say publicly shared posts. People have the option of sharing publicly or privately. Privately means they only shared it with their circles and the post is not publicly searchable. Your amplification data from Google only includes the public shares, though they do you tell you the total shares.

If you see someone who shares a post and then has number of other people share their share, that is someone who has good personal amplification. It would be a good idea to reach out to that person and work on engaging them. They could be an influencer. If they continue to share your posts you could increase your “ripple effect” greatly.

The more people who share your posts the better it will come up in search results. So do pluses affect in the same way. Unfortunately no. This is not to say they have no value, but a share is weighted significantly more.

This is the continuation of Google Plus SEO: Search Result pt 1”

Gaming the Search

Gaming the search, otherwise known as the search algorithm, is optimizing your posts for Google; knowing what Google looks for.

First is simple text. Google does a simple text match in the search queary. Of course this leads to keyword loading your posts instead of writing for quality. However, since your post is all the text you can provide you still need to make sure the writing is quality. Because even if you show up in the search, your text is what will get someone to click your link.

ex. “pink socks. red socks. blue socks. socks. I love socks. knee high socks. ankle socks.” will not likely get you a lot of clicks, but it might get you in the search results for socks.

The good thing is the text match is restricted to people who are in your circles, which does limit the potential for SEO spammers. Additionally, people you engage with more will show up higher in your search results.

Public or Private

So should your posts be public or private? Public posts rank higher than private ones. So if you want to increase the potential visibility of your posts, and reach people beyond your immediate or extended circles, make sure your posts are public. (You can make your post public when you write the post. Where you have the option to add your circles you can also choose “public”).

Most Recent vs. Best of

When you do a search you will notice that they are sorted into two options, most recent and best of. Most recent is simply that. These will be the most recent posts. If it is an active topic you will see your search results refreshing frequently to stream recent topic related posts. You can hit the pause button to freeze the post.

The best of search results will show you the posts that have larger ripple effects. So if you are looking for viral content, you might want to look here.

Plus Button

I have mentioned that the plus button does not have as big an impact on your SEO as a share does, though this is true this is not to say that the plus button is not integral. In fact it is key to Google Plus’ SEO.

When someone gives web content a plus, it is loaded into Google+. Now that post can be found on Google+. The more people give web content a plus, the better your internal search results will be on Google Plus and there for on the Google search engine.

Make sure that your web content: web site, blogs, etc. Have the plus button added so people can easily plus your content.

SEO Optimize Your Google Plus Profile

7veils — Wed, 15 Feb 2012 08:00:13 +0000

SEO (search engine optimization) on Google Plus is an absolute must. Since they announced they are indexing everything posted, this is huge opportunity to boost your SEO. But what do you do if you don’t know how to optimize for SEO? Google Plus is making it easy.

Your Name

Make sure that your name is actually your name, and yes you can use your stage name. You want to use the name you want people to know you by. Think of this as your personal branding. You want people to know who you are. The nice thing is that if you use a nickname, they give you the option of adding it without it replacing your name.

To add a nickname, click edit on your profile. Then click your name. Then click “more options”. You will see a box to add your nickname.

Just a little word of caution. Just like Facebook, Plus does not like you to change your name to frequently. So make sure you know what you want before you change it.

Your name, whether it be on your profile or you page is important. When people are searching for you on the network or on search engines, they will be using this name to find you. Make sure it is the name you want representing your brand.

Just a side note, Google will not let you use a name it thinks is not real. This might be a problem for some people in adult. If they deny your name choice you can contact them to get it approved or you can just set up a fan page instead of using a profile.

Search Signals

Search signals are the things that search engines are looking for when you do a search. Google Plus has made this part easy. The search terms that you want to be found for are the ones that you need to put in your profile.

The most important areas to load keywords are you introduction, employment, education and places.

If you place your keywords in these sections you will be more likely to turn up for search results for that key term. Places is an important one in case people are looking for someone from, or living in, a specific town. Make sure to include places you previously lived to make it easier for people to find you.

What about the tagline? Good question. It does not seem to be heavily weighted, if all. So put whatever you want in the tagline. Occupation and bragging rights are also not weighted.

In a search for your query, after your key word the number of people in your circles, profile verification, and engagement are all weighted and in that order from heaviest to lightest.

Currently Plus seems to be giving profiles more weight than pages, which makes it even more important to SEO optimize your pages!

Certain search fields are more important for internal searching on Google Plus vs. searching on Google the search engine. Places you lived is one of those fields, it seems only relevant for people searching for you within the social network.

There are ways to spam with keyword loading and people are doing it. But Google is smart and will catch on to this kind of SEO practice. So it is best that you do not blatantly keyword load. Keep your descriptive writing relevant and good quality. It will be better for you in the long run.

Getting Started with SEO for Goolge Plus

7veils — Mon, 13 Feb 2012 16:27:21 +0000

Google Plus is becoming a major player in the social networking world, even for adult. You could actually argue that it is becoming bigger for adult than Facebook because Google is not as discriminating against adult content.

One of the biggest advantages of Google Plus is the built in SEO. Google Plus indexes every link that you post. Meaning, if you post a link to your site, that link is immediately added to the Google search engine. Yes, even if your site is XXX.

This series will be broken up over a series of posts:

Your Profile: How to optimize your profile to appear in search results
Search Results: How you appear in search results on and off Google Plus
Social Snippets (SERP): How to optimize your SERP (search engine results page)
Badges: Linking your website and your Google Plus page
Engagement: The importance of being social

After this series, I will be writing on a couple of more advanced issues for Google Plus SEO: Getting Verified and Authorship.

Overall SEO for Plus is not the simplest of tasks. But once it is set up, maintaining good SEO habits is very easy. No matter what, if you are investing in Plus then take the time to invest in SEO.

Social Media Job: Tweet in German

7veils — Fri, 03 Feb 2012 08:00:06 +0000

We are looking for someone to tweet in German. The candidate needs to be very familiar with how to use Twitter and Hootsuite. They need to be fluent in German and able to write in a colloquial fashion, meaning they are able to use appropriate slang. This is for an adult site and you will have to view some adult content.

If you are interested, please send your resume to social@7veils.com

Thank you.

Google Plus for 13 Plus

7veils — Wed, 01 Feb 2012 08:00:57 +0000

Is Google Plus no longer for adults?

Welcome the 13 year olds! Google Plus is trying to make themselves more competitive with Facebook. Though the social network is turning out to be more like a Twitter/Facebook hybrid, Facebook is still it’s #1 competitor and Twitter will likely remain a complimentary social network.

Until recently Google+ has been for 18 years and older. But staying and “adult” network was never in their long term plans. They recognize that teenagers are the biggest demographic, especially when it comes to new technology. But it does leave open the question of security. Right now there is a lot of adult content on Google+…and we are happier for it. The tight laced nature of Facebook gets all of our panties in a bundle. But Google+ has been pleasantly more lenient. Will opening up the network to teenieboppers make them stricter parents? Well, time will tell

They are taking stricter precautions when it comes to who the teens will be able to circle. They are planning to limit it to teenagers only being able to circle other teenagers. Seems like a good start. Now what keeps someone from putting up a fake profile (ahem..remember Myspace)? Well, nothing that we can tell. But it is likely that they will have learned from their irrelevant social network pal (Myspace), that you do need some safeguards.

Opening up the social network will be beneficial as it will bring a wider audience to the network. Many people adopt a network after their kid have played around on it, look at Facebook. So hopefully this will be a boon for the network and not a big hit for all of us who like to keep the kiddies in the kiddie pool.

Now Everyone will have the Facebook Timeline

7veils — Mon, 30 Jan 2012 08:00:27 +0000

The Facebook timeline has been rolling out since November to the general public. Until recently people have been given the option of it they want to upgrade their profile. If they did upgrade and didn’t like it, they could return it to the old style within 7 days. Facebook has announced that there will be no more of these shenanigans and that everyone will be upgraded automatically to the new timeline profile.

Like most updates this has Facebook users up in arms. Many people don’t like the new timeline. Though graphically it is very beautiful, it is harder to find information on it. Plus if you post a lot it is easier to get information buried.

Lets be real. No one is actually leaving Facebook. They know that they can make these changes, completely ignore feedback, and people will continue to use the network. It has become too ingrained in our online and social culture. Where Facebook will make changes is when it starts to hit their bottom line, ie. affecting businesses.

Of course many of the changes they have made over the past year have greatly affected business on Facebook for the negative but individually they were so small that we couldn’t make a fuss over it. One change that did raise everyone heckles was when FB was deciding what posts should appear on your pages timeline. It resulted in a huge outcry from the business community and prevented the change from ever making it out of the trial phase.

So despite the new roll out, people will yell and complain. You will likely see posts in all caps complaining about how horrible it all it. You will likely hear that you can revert back to the old style (which you can’t), there will be scams that supposedly let you revert your profile (don’t click those links), or apps created claiming the same thing (they are bogus). Like it or don’t like it, the timeline is here to stay.

Pics from AEE and Internext

7veils — Fri, 27 Jan 2012 08:00:25 +0000

Pics from AEE 2012 and Internext

Army of Twitter Zombies

7veils — Wed, 18 Jan 2012 08:00:14 +0000

Twitter Zombies might actually help you!

There has always been a lot of debate about weather it is good to buy followers or not. Generally the answer is no. When you buy Twitter followers you might as well be buying an army of Zombies. They won’t retweet you. They won’t talk to you. They won’t click your links. …though the might try to eat your brains.

We call these purchased followers Zombies because they might as well be zombies. They are mainly fake accounts that do nothing but boost your followers number. But that might be helpful.

To get followers you need to have followers. The more you have the easier it is to get more. So how do you get that ball rolling and does it matter is the ball starts off with fake followers?

So does it take followers to make followers? Simply, yes.

Now buying followers will not get you any real time results. You will not get clicks to your website. You will not get sales. You will not make “connections”. You will not improve your brand awareness. But you might be able to get you over that “growing” hump that can take so long. If buying followers helps legitimize your account , ironically, then it might be a good tool to help you grow your legitimate followers that will help you reach your ROI goals.

Things to think about.

Long Term Networking

7veils — Mon, 16 Jan 2012 08:00:39 +0000

This didn't happen overnight. Give your contacts time to grow and develop.

For many people conferences are an important part of our business networking. They are a way we can keep up with the industry changes, technology, and new people. It is the best way to make real life relationships with people and take your conversation off the computer.

This week 2 big conferences are back to back. Internext is the 15th-17th and AEE is the 18th-21st. There will be many important people from the adult entertainment community at one, if not both, of these conferences.

A lot of people go to these shows with unrealistic expectations. They think they will meet people and as soon as they get home they will have a treasure chest of opportunity. Well, in some ways they are right. The networking is incredible. If you make the right connections you might have a treasure chest of opportunity. To mix my metaphors, that doesn’t mean that they will fruit over night.

When you go to a show be prepared to nurse those relationships. The show is just the first step, though a very important first step. Now you need to follow up. You need to keep in touch. Over time you will be surprised at what can come from these contact. Sometimes direct businesses, sometimes referrals…sometimes both!

Occasionally an opportunity will convert immediately after a show, but often time they have a several month gestation. So go to the shows but give it time to develop.