Here’s why originality matters:

People connect with stories and emotions, not faceless corporations. Show your brand’s human side to build real connections.

Building Trust

A warm, relatable tone makes your audience feel comfortable and understood, building trust and loyalty, which leads to more sales and repeat customers.

Beyond Cold Data

Traditional advertising tactics don’t work on social media. Avoid corporate jargon and focus on creating content that feels personal and sincere.

Creative and Insightful

Standing out on social media requires creativity and an understanding of your audience. If you need help, consider hiring a specialized agency like ours to craft authentic, impactful strategies.

Threads is almost a clone of Twitter.

The layout and features are very similar: Users can post, like, reply, share and quote. When the account is public, everyone can see the number of likes and replies each post has received.
The threads are limited to 500 characters (compared to 280 characters for Twitter), it can include up to 10 pictures (just like Instagram), videos up to 5 minutes long and links.

At the moment, there is no web version of this platform.

Businesswise, what can we expect from Threads ?

The project should evolve according to the user’s experiences and feedback but at this early stage, newcomers can only create a Threads profile through an existing Instagram account. There is no clue (yet) about the SEO techniques that can be applied by anyone who would like to use Threads as a business level but based on our experience, it should follow the same Instagram logic. There is no statement about the relevance of hashtags for example but there is a high chance of “keyword repetition scores” to map the accounts circles.

Instagram’s Twitter

Both Instagram and Threads are communicating very (too?) well. For example, if the Instagram user is verified (blue mark check), this person will automatically appear as verified on Threads too. It is very important to note that if the Threads user wants to delete his account, he will also have to delete his Instagram profile, both products are bonded.

Since Threads is a Meta product, without any surprise: Porn is not welcome. Their censorship levels should follow the same Instagram vague standards: About posting nudes on Threads, Adam Mosseri, Head of Instagram by Meta said: “Nope, same community guidelines as Instagram. We don’t have any philosophical issues with nudity, we just can’t verify age or consent unfortunately, which makes it a safety issue”.

According to the official website, Meta’s goal for this new social app is ”(…) To take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas”.
Moreover, in addition to the adult stigma issues our industry faces, some people have already raised some concerns about Thread’s privacy and data collection (including health, financial, contacts, browsing, location and purchases), which may be a reason why Threads is not yet available in countries which have strict data privacy rules.

As a response to this new competition coming, Musk ironically tweeted: “Thank goodness they’re so sanely run”.

Should I create a profile on Threads?

The digital world is evolving at a different speed, Threads is just starting but it is powered by Meta, the gigantic social media reference. It is impossible to predict which direction this fresh project will take but based on the facts and our experience, Threads offer a new channel of communication and a way for the brands (individuals and companies), to get closer to their audience.
The humanization of the business exchanges should be a priority for any sustainable sales strategy, including for example high loyalty parameters.

After 16 years of existence, Twitter, the micro-blogging platform is suffering its biggest change.
This blue-bird social media brand is notorious especially in our industry for being one of the few mainstream spaces to allow pornographic content.
The site population represents over 1.3 billion accounts from which 238 million are monetizable monthly active users.

Elon Musk

On October 27th, Elon Musk took over the company in a $44 billion deal and started to express his will to operate significant changes to fight for democracy especially through free speech, presenting Twitter as a “digital town square where matters vital to the future of humanity are debated”.

From the beginning, Musk has shown a very strong will to redefine some tools and goals for its new company. Combining his dynamic business strategies, his personal vision and feelings towards the digital space itself, the CEO has started to operate some massive changes as for example, the possibility for account owners to buy a verification check mark which ensures the world that the accounts are really who they say they are. Turning this feature into a monetization tool and pulling it away from its original purpose was one of the first actions which led Elon Musk to face a strong unpopular reaction from a wide range of Twitter users.

The ultimatum

More recently, after reducing half of the staff, the company owner, gave his employees an ultimatum that he qualified, himself, as “extremely hardcore” asking them to “ work long hours at high intensity”, criticizing remote home-office and that “only exceptional performance will constitute a passing grade”.
At the end of his memo, he added an online form: “If you are sure that you want to be part of the new Twitter, please click yes on the link below”. He then explained that whoever has not agreed by 5pm on Thursday, November 17th will receive a three-month severance. This way, Elon Musk has been activating what he has called “fundamental organizational restructuring” for Twitter 2.0.

502 – Mass exodus

Today, after the ultimatum and what an ex-employee has qualified as a “mass exodus”; without any explanations, Twitter has told employees that the office will be closed until Monday 21st, that all badge access will be suspended and reminded them to “comply with company policy by refraining from discussing confidential information”.

The news spread across the globe in no time and for many anxious Internet users, this event marks the end for Twitter. A large amount of tweets with the hashtag #RIPTwitter has been massively exchanged since then.
Although, as Elon Musk has noticed and amusedly posted: The platform is still live and people are tweeting about the death of Twitter, on Twitter.

What’s next?

It is impossible to define how this intense and mediatic situation will affect Twitter and if it will for sure kill the platform but it is important to note that the micro-blogging website is still live and extremely active.
Bad buzz, innovative business, megalomaniac drama, or tough leadership, hard to say but more than ever all eyes are on Twitter.

In a day where everyone has a social media feed that is flooded by news stories, memes, photos, gifs, cat videos, something stupid that went viral, political rants, and the occasional deep thought about life, we often find ourselves talking to other people less. I mean this in real life (RL) or online. We sit on our phones when we hang out with friends. We watch TV and play candy crush at the same time, while also checking Instagram and Facebook. Our minds, our attention, and our life is spread out across all of these devices. But in a world where we have a thousand ways to keep in touch and talk to people, it seems we are talking to people less.

How many times have you posted a photo on Instagram and then keep checking to see how many people liked it, who liked it, and did anyone actually comment? For me the recipe is typically, post once, check five times. The post is proof of life and the little hearts are a validation. But why is it a validation? Why does liking someone’s post or tweet matter? Why has liking things come to replace real communication?

To read the whole article on AVN go to Why Engagement on Social Media Matters.

VOTE FOR BEST PR             VOTE FOR BUSINESS WOMAN          VOTE FOR BUSINESS SERVICES

7 Veils has been working extremely hard to provide quality social marketing and social management services to our clients and provide valuable and helpful information to the entire adult industry through being a writer for XBiz, AVN, and Ynot.

The 7 Veils team has grown by 40% in the past year and has been aggressively pursing new strategy and technology in social media. None of our growth or accomplishments would be possible without a great team and without amazing clients. 7 Veils would be nothing without our clients. We are so proud to be a part of their success and are looking forward to a lot more.

Lauren MacEwen has been nominated for the award category of Businesswoman of the Year.

Selection of nominees was based on a multitude of factors including leadership ability, business acumen, positive community influence and overall career success as submitted by industry peers via social network XBIZ.net. Lauren started 7 Veils Media in 2010 and has made 7 Veils the industry’s number one social marketing firm. She has pioneered in the field of social media technology with her development of the FAD Algorithm. Lauren has been the go to resource for questions regarding social media in the adult industry, she is XBIZ Community Hall of Famer, and continues to publish articles and speak on panels about issues affecting adult on social media. Recently her pioneering efforts in business and sex tech has gained recognition with her addition as a female founder to Women of Sex Tech.

“The nominations are all from my peers and it really means a lot to me that they nominated me for Businesswoman of the Year. There are many incredible women in our industry and I am honored to be counted among them.”

This is Lauren’s 4th nomination by Xbiz. In the past she has been nominated for the Progressive Leadership Exec Award, Businesswoman of the Year, and Marketing Executive of the year.

The XBIZ Exec Awards spotlight outstanding individuals who play an essential role in the success of prominent brands. The award categories cover a range of occupations that make up the organizational chart of industry enterprises, covering business development, marketing, management, and more.

To be held at Andaz Hotel on Hollywood’s famed Sunset Strip, the online industry edition of the XBIZ Exec Awards will be presented at an exclusive awards ceremony on the evening of Jan. 16 and the retail edition on Jan. 17.

For the complete list of nominees, visit XBIZ.com.

###

About XBIZ
XBIZ is the adult industry’s leading publisher of business news and information, providing up-to-the-minute coverage of the industry at XBIZ.com and in two monthly publications — XBIZ World for the digital media market and XBIZ Premiere for the retail market. In addition, XBIZ hosts a series of annual events including the adult industry’s biggest night, the XBIZ Awards. XBIZ is frequently cited in the media for coverage of the industry and has been published in New York Times, The Wall Street Journal, CNN, Fox News, Forbes, Newsweek, MSNBC, Wired, CNET, ABC, USA Today and Los Angeles Times, among others.

Safety Updates

Twitter has decided to address the following topics in their upcoming safety update:

*Non-consensual nudity

*Unwanted sexual advances

*Hate symbols and imagery

*Violent groups

*Tweets that glorify violence

All of this sounds fine but what do they really mean by non-consensual nudity? All of us in adult are in full support of consensual nudity. That goes without saying, however, they are making a move to lump consensual content in with non-consensual content. John Starr, head of Twitter’s Trust and Safety Council, addressed the topic in an email:

Non-consensual nudity

Current approach – *We treat people who are the original, malicious posters of non-consensual nudity the same as we do people who may unknowingly tweet the content. In both instances, people are required to delete the tweet(s) in question and are temporarily locked out of their accounts. They are permanently suspended if they post non-consensual nudity again.

Updated approach – *We will immediately and permanently suspend any account we identify as the original poster/source of non-consensual nudity and/or if a user makes it clear they are intentionally posting said content to harass their target. We will do a full account review whenever we receive a tweet-level report about non-consensual nudity. If the account appears to be dedicated to posting non-consensual nudity then we will suspend the entire account immediately.

*Our definition of “non-consensual nudity” is expanding to more broadly include content like upskirt imagery, “creep shots,” and hidden camera content. Given that people appearing in this content often do not know the material exists, we will not require a report from a target in order to remove it.

*While we recognize there’s an entire genre of pornography dedicated to this type of content, it’s nearly impossible for us to distinguish when this content may/may not have been produced and distributed consensually. We would rather error on the side of protecting victims and removing this type of content when we become aware of it.

The biggest changes are permanently suspending an account without warning; the content does not need to be reported by a user in order to be removed, and the expansion of the definition of “non-consensual nudity.” It is great that they recognize that there is a genre of porn in this niche, but that recognition is useless since they say there is not way for them to distinguish what has been distributed consensually or not. Of course, there are ways they can identify if they wanted to work with our industry. Has Twitter reached out to the industry to ask how they can verify? No, they have not. I have reached out to both John Starr and Jack Dorsey to inquire if they would be interested in working with our industry instead of against it. At this time I have not heard back.

Julia from StockingsVR.com said, “I am always aware that social media can and will ban questionable material such as StockingsVR.com. I have decided not to use the word upskirt in any of my future updates.” She continues with a worry that many of us have, “The issue I think is my past updates—so many to police—I will also take real care in the photos I am going to use in the future.” 

Twitter has not mentioned if they will be policing older images. They have also not mentioned any other specific keywords other than upskirt leaving what they consider non-consensual nudity up in the air.

Read the full article at AVN.com

*Poster by Aaron Wood

NEW YORK — Women of Sex Tech today announced the addition of Lauren MacEwen, CEO of 7Veils.com, to its list of “Female Founders.”

Women of Sex Tech is an inclusive community of “sex-positive women changing the sex tech industry.” The group represents artists, creators, entrepreneurs, journalists, educators, innovators and engineers and was founded by Unbound CEO and co-founder Polly Rodriguez and House of Plume’s Lidia Bonilla.

“I’m honored to be involved with Women of Sex Tech because I think the work we are doing is important, and if you look at the list of founders you will see that they take their vetting process quite seriously,” said MacEwen, whose 7Veils offers social media management and consulting.

“It has suddenly become somewhat trendy to take a female-forward approach to tech, but when you get beyond the flight of fancy some media outlets are engaged in, it’s really important to focus in on the organizations that have a long-term approach and a much more inclusive world view.”

In addition to operating 7Veils, MacEwen is a frequent speaker at industry conferences and mentee.

On October 14th Twitter made a change to their search algorithm that started hiding people from appearing in search. Accounts that noticed thought they were getting shadow banned. This is a term used to indicate that an account is being hidden from search as punishment for terms of service or community standard violations. A shadow ban prevents your tweets and account from showing up in search. They typically last 12-48 hours. No one tells you that you have been shadow banned, it just happens. But this is not shadow banning.

Due to recent issues on Twitter such as the purge to get rid of accounts associated with hatecrime, terrorism, and bots; the Rose McGowan suspension for what she believed was speaking out about sexual harassment on Twitter; and the subsequent women’s one-day boycott of Twitter, the tech giant has decided to crack down on sexual harassment and hate on Twitter. However, they are also putting restrictions on pornographic and hateful or lewd material.

—–continue reading at avn.com

If you have any questions on how to increase your reach on Twitter, or help with any social media management, please contact 7 Veils.

Though these tactics are mainly used in mainstream business, they are still highly relevant.  On Black Friday people want to shop and you need to know how to harness that.

Here are two ways you can use social media to drive some extra sales over the Thanksgiving weekend.

Facebook

1. Custom Landing Page
   Create a custom landing page that shows some great graphics and text to feature your Black Friday special. This is a lot easier than it sounds. You can use easy to use landing page design programs, like Lujure to do a simple drag and drop to create your page. You can also add trackable links using Google Analytics, which you can automatically add to the page, or by using link shortners like Bit.ly to track clicks back to your site.Here are what some other major retailers are doing with their landing pages to help give you some ideas.Just like with anything adult on Facebook you have to be careful. They don’t like anything too provocative, but that does not mean you can’t have some fun.  Take a look the Victorias Secret landing page. Sexy and still pushing the sale.
2. Promote on Facebook
   If you did create a custom landing page then promote your sale by using the link to the tab. That way you can direct people to your new beautiful page to promote you sale. You can also link back to your website or anything else that will give information about your upcoming event.
3. Facebook Ad
   Thought Facebook ads have a low click through rate they are incredibly easy to target and for even specific promotions they are perfect. If you have a physical location you can easily geo-target your ads, making sure the ads will only appear to people in your geographic location. If you are solely online, you can also target via age, gender, education and interest. Again, if you have a custom landing page, make sure that new people will automatically go there by setting it as your default place to land for new users (you can do that by going into edit info on your page, manage permissions, and then chose where you want new users to land).

Twitter

1. Marketing Tweets
   Set up tweets that talk about your sale. Make sure to use hashtags to target your specific niche.
2. Twitter Promo
   Even if you already have a sale event going on, you can still add a little extra to help your Twitter peeps. The tweeps love to know they are special. Give them their own promo code to use to get an extra bonus when they shop with you.
3. Retweet Promo
   Retweets are a great tool in viral marketing. You can ask people to tweet your link out and let them know that they will receive a special discount by tweeting the link. There are a couple ways you can do that. You can either specifically ask for retweets and then DM anyone who RTs you a promo code or you can create a special trackable link to your website that will give people a special discount. The second way is easier and will need less involvement from you. Plus it is more conducive to the viral marketing process. People can promote your link, go to the page and get the promo. Plus by using a trackable link, or a specially designed page for your “twitter promo” you can track exactly how many people came to the page and get a gauge for your promo ROI.
4. DMs
   We all hate those auto DMs that welcome people to their twitter. But DMs can be useful. If you are doing a big sale you can send DMs to your followers and let them know about the sale. If there is a a promo code, give them that as a special “twitter” gift. Though many people ignore DMs that are obviously ads, if you write it in a personable fashion you are likely to get a few bites.

Everyone is talking about everything, you just need to make sure you are harnessing the conversation to give your business a boost.