Congratulations to those select Guardian advisors that are now approved to use Instagram. It’s been a LONG time coming, but having IG available for your marketing presents a huge opportunity.

Unlike Facebook and LinkedIn, which grow one connection at a time, Instagram has the ability to multiply your reach.

 

In fact:
• About 50% of U.S. adults use Instagram, giving advisors access to a massive, mainstream audience (not just younger users).

• Instagram engagement rates are roughly 2–4x higher than Facebook, meaning your content is significantly more likely to be seen and interacted with.

• The average organic reach on Instagram is around 3.5% vs ~1.3–1.6% on Facebook, meaning about double the number of people actually see your content without paid ads.

• With strong content and a consistent strategy, you can expand your audience, increase engagement, and get your message in front of an entirely new group of potential clients.

Done right, it’s not just about posting – it’s about building a system that brings new people into your world and keeps them engaged over time.

If you’re looking to take advantage of this opportunity, I can help you get started the right way.

So, if you’d like some help creating your new business Instagram account, building a strategy, or having someone do it all for you, I’d be happy to help.

In service,

-Norm Schriever
The Perfect Marketing Plan for financial advisors
By 7th Wave Media
www.7thwavemedia.com

AI isn’t coming… it’s already here — and it’s changing how the most efficient businesses operate.

In this short video, Norm Schriever of 7th Wave Media shares how The Perfect Marketing Plan is now powered by AI behind the scenes — helping you save time, increase output, and run a more streamlined, scalable business.

Here’s what that actually looks like in practice:

• Supercharge your social media with consistent, high-quality posts done for you
• Instantly create content without staring at a blank screen
• Turn one video or webinar into dozens of posts, emails, and assets
• Automate messaging and engagement with clients and prospects
• Boost your local SEO so ideal clients find you more easily
• Analyze your competition and uncover opportunities faster
• Generate targeted PDF reports and white papers in minutes
• Build custom landing pages quickly without tech headaches
• Create compelling offers that convert more consistently
• Launch optimized ad campaigns with smarter targeting and testing
• Save hours each week with intelligent automation and workflows
• Streamline day-to-day operations so your business runs smoother
• Automate email campaigns that nurture and follow up automatically
• Improve overall business flow with connected systems working together
• Use talk-to-text to create ideas, content, and communication instantly
• Simplify accounting tasks and reduce manual work
• Build and organize policies and procedures with ease
• Create training materials faster and more effectively
• Capture meeting summaries and transcripts automatically
• Enhance your CRM with better organization and smarter follow-up
• Organize your calendar and operations with an AI-powered assistant
• Connect tools, sequences, and workflows into one seamless system
• Deploy chat agents and automated calling to stay responsive at scale

This isn’t about adding more to your plate — it’s about removing friction from your business.

At 7th Wave Media, we’ve integrated these capabilities directly into The Perfect Marketing Plan, so it runs in the background while you stay focused on what you do best.

If you’d like to see how this could work for you:
norm@7thwavemedia.com

 

-Norm Schriever
The Perfect Marketing Plan for financial advisors
By 7th Wave Media
www.7thwavemedia.com

I recently started using a voice-to-text AI tool called WhisprFlow – and it’s quickly become one of the simplest ways to save time and improve workflow.

Instead of typing everything, I’m now dictating emails, notes, social media messages, lists, and ideas directly – just by speaking normally.

And it’s already saving me a surprising amount of time.

In fact, they say that for 62% of professionals, speech-to-text functions will save 4+ hours per week.

To be honest, that may be a little high, but even if it saved you 2 hours per week – or 4 hours per month – it would still be well worth it.

Beyond time savings, one of the biggest benefits is momentum – you’re no longer slowing down your thinking to match your typing speed.

In this video, I walk through a quick demo of how I’m using it in real time.

And you can give wisprflow.ai a try with their free demo feature here.

 

-Norm Schriever
The Perfect Marketing Plan for financial advisors
By 7th Wave Media
www.7thwavemedia.com

 

(No affiliation with Wisprflow or any other product.)

I wanted to try something a little different.

I asked ChatGPT a pretty simple question:
Please place a fair, objective dollar value on the Perfect Marketing Plan for financial advisors.

Then I fed ChatGPT everything – our full service list, what’s included, how it’s structured – all of it.

In this video, I’ll walk you through the results right on-screen. (By the way, I don’t agree with the results AT ALL!)

Some of what ChatGPT spat out was expected.

But a lot of it was…way higher than I anticipated (and, frankly, a little crazy!).

Either way, I think it’s a helpful exercise just to step back and look at it objectively.

If nothing else, it gives you a different way to think about what goes into a real marketing system behind the scenes – and its potential value to you, the financial advisor looking to improve, grow, and systemize your business.

So, what does the PMP actually cost you per month in comparison? Just shoot me an email so we can go over it together: norm@7thwavemedia.com

-Norm Schriever
The Perfect Marketing Plan for financial advisors
By 7th Wave Media
www.7thwavemedia.com