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	<title>97th Floor » Blog</title>
	
	<link>http://www.97thfloor.com</link>
	<description>The ins and outs of Content Marketing</description>
	<lastBuildDate>Mon, 22 Apr 2013 22:55:03 +0000</lastBuildDate>
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		<title>Getting Ready For Google+ w/ Mark Traphagen</title>
		<link>http://feedproxy.google.com/~r/97thfloor/~3/shXM3l9Lnbg/</link>
		<comments>http://www.97thfloor.com/blog/google-plus-mark-traphagen/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 00:38:12 +0000</pubDate>
		<dc:creator>Brandon Hassler</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=4743</guid>
		<description>&lt;p&gt;I recently had a chance to catch up with Mark Traphagen, a guru when it comes to Google+. If you haven&amp;#8217;t had a chance to interact with or read any of Mark&amp;#8217;s ramblings online, you are missing out. Mark is currently the Director of Digital Outreach at Virante. I thought it would be a great [...]&lt;/p&gt;&lt;p&gt;The post &lt;a href="http://www.97thfloor.com/blog/google-plus-mark-traphagen/"&gt;Getting Ready For Google+ w/ Mark Traphagen&lt;/a&gt; appeared first on &lt;a href="http://www.97thfloor.com"&gt;97th Floor&lt;/a&gt;.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/97thfloor/~4/shXM3l9Lnbg" height="1" width="1"/&gt;</description>
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		<slash:comments>3</slash:comments>
		<feedburner:origLink>http://www.97thfloor.com/blog/google-plus-mark-traphagen/</feedburner:origLink></item>
		<item>
		<title>Real Marketing Sh*t: An SEO’s Guide to Content Marketing</title>
		<link>http://feedproxy.google.com/~r/97thfloor/~3/qMlQbzQGnkA/</link>
		<comments>http://www.97thfloor.com/blog/real-marketing-sht/#comments</comments>
		<pubDate>Mon, 11 Feb 2013 22:09:14 +0000</pubDate>
		<dc:creator>Chase Hooley</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=4565</guid>
		<description>&lt;p&gt;SEO’s are marketers, even if sometimes we forget it. Surely by now many of you have listened to Wil Reynold’s talk on #RCS. If you haven’t, watch it here. Watching his presentation really inspired me. Furthermore, it made me realize that in order to accomplish #RCS, we need to first learn #RMS, Real Marketing Sh*t. [...]&lt;/p&gt;&lt;p&gt;The post &lt;a href="http://www.97thfloor.com/blog/real-marketing-sht/"&gt;Real Marketing Sh*t: An SEO&amp;#8217;s Guide to Content Marketing&lt;/a&gt; appeared first on &lt;a href="http://www.97thfloor.com"&gt;97th Floor&lt;/a&gt;.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/97thfloor/~4/qMlQbzQGnkA" height="1" width="1"/&gt;</description>
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		<slash:comments>16</slash:comments>
		<feedburner:origLink>http://www.97thfloor.com/blog/real-marketing-sht/</feedburner:origLink></item>
		<item>
		<title>Cyfe: Monitor Your Business’s Every Move</title>
		<link>http://feedproxy.google.com/~r/97thfloor/~3/KqrCqSbnRcw/</link>
		<comments>http://www.97thfloor.com/blog/cyfe-monitor-your-businesss-every-move/#comments</comments>
		<pubDate>Thu, 10 Jan 2013 21:15:23 +0000</pubDate>
		<dc:creator>Brandon Hassler</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=4442</guid>
		<description>&lt;p&gt;Recently I was seeking for ways to stay more organized when it comes to helping my clients take advantage of every online opportunity. We all know the important things that we should be checking to make sure our websites stay on top of the game. We need to keep an eye on important areas such [...]&lt;/p&gt;&lt;p&gt;The post &lt;a href="http://www.97thfloor.com/blog/cyfe-monitor-your-businesss-every-move/"&gt;Cyfe: Monitor Your Business&amp;#8217;s Every Move&lt;/a&gt; appeared first on &lt;a href="http://www.97thfloor.com"&gt;97th Floor&lt;/a&gt;.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/97thfloor/~4/KqrCqSbnRcw" height="1" width="1"/&gt;</description>
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		<slash:comments>3</slash:comments>
		<feedburner:origLink>http://www.97thfloor.com/blog/cyfe-monitor-your-businesss-every-move/</feedburner:origLink></item>
		<item>
		<title>Outreach: The Good, The Bad, and The Ugly</title>
		<link>http://feedproxy.google.com/~r/97thfloor/~3/ik_PywLYtK4/</link>
		<comments>http://www.97thfloor.com/blog/outreach-the-good-the-bad-and-the-ugly/#comments</comments>
		<pubDate>Fri, 04 Jan 2013 16:34:35 +0000</pubDate>
		<dc:creator>Jacob Parry</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Outreach]]></category>
		<category><![CDATA[Thursday Gem]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=4408</guid>
		<description>&lt;p&gt;out-reach [out-reech; out-reech] verb (used with object) 1.     to reach beyond; exceed: Most people don’t know what outreach means. This is what you would find if you were to look up the word “outreach” in the dictionary (minus the contextual example). After reading that definition, doesn’t it feel like the word outreach is being thrown [...]&lt;/p&gt;&lt;p&gt;The post &lt;a href="http://www.97thfloor.com/blog/outreach-the-good-the-bad-and-the-ugly/"&gt;Outreach: The Good, The Bad, and The Ugly&lt;/a&gt; appeared first on &lt;a href="http://www.97thfloor.com"&gt;97th Floor&lt;/a&gt;.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/97thfloor/~4/ik_PywLYtK4" height="1" width="1"/&gt;</description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.97thfloor.com/blog/outreach-the-good-the-bad-and-the-ugly/</feedburner:origLink></item>
		<item>
		<title>5 New Year’s Resolutions Every SEO Should Make</title>
		<link>http://feedproxy.google.com/~r/97thfloor/~3/z4jsXj_ysYI/</link>
		<comments>http://www.97thfloor.com/blog/5-new-years-resolutions-every-seo-should-make/#comments</comments>
		<pubDate>Mon, 31 Dec 2012 16:52:06 +0000</pubDate>
		<dc:creator>Brandon Hassler</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=4399</guid>
		<description>&lt;p&gt;New Year&amp;#8217;s Eve is upon us and for some of us that means it&amp;#8217;s time to make some resolutions. For many of us that involves writing down things like losing weight, doing more service, and trying to get a girlfriend. Once you make your list of resolutions you know won&amp;#8217;t happen, take some time and [...]&lt;/p&gt;&lt;p&gt;The post &lt;a href="http://www.97thfloor.com/blog/5-new-years-resolutions-every-seo-should-make/"&gt;5 New Year’s Resolutions Every SEO Should Make&lt;/a&gt; appeared first on &lt;a href="http://www.97thfloor.com"&gt;97th Floor&lt;/a&gt;.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/97thfloor/~4/z4jsXj_ysYI" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.97thfloor.com/blog/5-new-years-resolutions-every-seo-should-make/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.97thfloor.com/blog/5-new-years-resolutions-every-seo-should-make/</feedburner:origLink></item>
		<item>
		<title>Twiddla – The Online Collaborative Drawing Board</title>
		<link>http://feedproxy.google.com/~r/97thfloor/~3/Z8lru42ATvo/</link>
		<comments>http://www.97thfloor.com/blog/twiddla-the-online-collaborative-drawing-board-2/#comments</comments>
		<pubDate>Thu, 27 Dec 2012 20:57:31 +0000</pubDate>
		<dc:creator>Jacob Parry</dc:creator>
				<category><![CDATA[Thursday Gem]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=4385</guid>
		<description>&lt;p&gt;A few weeks ago I wrote about a tool called Markup, which is a tool that allows you to visually communicate via a web-based editing program. I was new to Markup when I first wrote about it and would like to update you on how I feel about it: It is awesome. It has a couple [...]&lt;/p&gt;&lt;p&gt;The post &lt;a href="http://www.97thfloor.com/blog/twiddla-the-online-collaborative-drawing-board-2/"&gt;Twiddla &amp;#8211; The Online Collaborative Drawing Board&lt;/a&gt; appeared first on &lt;a href="http://www.97thfloor.com"&gt;97th Floor&lt;/a&gt;.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/97thfloor/~4/Z8lru42ATvo" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.97thfloor.com/blog/twiddla-the-online-collaborative-drawing-board-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.97thfloor.com/blog/twiddla-the-online-collaborative-drawing-board-2/</feedburner:origLink></item>
		<item>
		<title>How to Get Hundreds of Metrics In Seconds</title>
		<link>http://feedproxy.google.com/~r/97thfloor/~3/NaaaXZqNtkQ/</link>
		<comments>http://www.97thfloor.com/blog/how-to-get-hundreds-of-metrics-in-seconds/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 14:00:29 +0000</pubDate>
		<dc:creator>Brandon Hassler</dc:creator>
				<category><![CDATA[Thursday Gem]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=4294</guid>
		<description>&lt;p&gt;Content marketing is getting more and more competitive each and every week. That means in order to be successful you need to be proficient with your time. There are hundreds of awesome tools and gadgets available on the web that not only can provide you with awesome data, but can save some serious time. One tool I want to [...]&lt;/p&gt;&lt;p&gt;The post &lt;a href="http://www.97thfloor.com/blog/how-to-get-hundreds-of-metrics-in-seconds/"&gt;How to Get Hundreds of Metrics In Seconds&lt;/a&gt; appeared first on &lt;a href="http://www.97thfloor.com"&gt;97th Floor&lt;/a&gt;.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/97thfloor/~4/NaaaXZqNtkQ" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.97thfloor.com/blog/how-to-get-hundreds-of-metrics-in-seconds/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.97thfloor.com/blog/how-to-get-hundreds-of-metrics-in-seconds/</feedburner:origLink></item>
		<item>
		<title>Upgrade Your Blogger Outreach Toolbox and Stop All the Spreadsheet Madness</title>
		<link>http://feedproxy.google.com/~r/97thfloor/~3/XLaT7d1n3X0/</link>
		<comments>http://www.97thfloor.com/blog/upgrade-your-blogger-outreach-toolbox-and-stop-all-the-spreadsheet-madness/#comments</comments>
		<pubDate>Fri, 14 Dec 2012 06:09:08 +0000</pubDate>
		<dc:creator>Chase Hooley</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Outreach]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Blogs]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Thursday Gem]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=4266</guid>
		<description>&lt;p&gt;(Disclaimer – In no way are we affiliated with GroupHigh and they have no idea we’re even writing this article about their awesome product, but we fell in love with it, so we thought we would express it to the world.) Getting burned out yet on trying to trek through that giant labyrinth of gibberish [...]&lt;/p&gt;&lt;p&gt;The post &lt;a href="http://www.97thfloor.com/blog/upgrade-your-blogger-outreach-toolbox-and-stop-all-the-spreadsheet-madness/"&gt;Upgrade Your Blogger Outreach Toolbox and Stop All the Spreadsheet Madness&lt;/a&gt; appeared first on &lt;a href="http://www.97thfloor.com"&gt;97th Floor&lt;/a&gt;.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/97thfloor/~4/XLaT7d1n3X0" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.97thfloor.com/blog/upgrade-your-blogger-outreach-toolbox-and-stop-all-the-spreadsheet-madness/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.97thfloor.com/blog/upgrade-your-blogger-outreach-toolbox-and-stop-all-the-spreadsheet-madness/</feedburner:origLink></item>
		<item>
		<title>97th Floor and “The Invisible Christmas Tree”</title>
		<link>http://feedproxy.google.com/~r/97thfloor/~3/L1oCwjKTk1w/</link>
		<comments>http://www.97thfloor.com/blog/97th-floor-and-the-invisible-christmas-tree/#comments</comments>
		<pubDate>Wed, 12 Dec 2012 17:35:41 +0000</pubDate>
		<dc:creator>colbya</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=4243</guid>
		<description>&lt;p&gt;This year one of our visual engineers, Maggie, shared her rendition of a Christmas tree with the office. After seeing it we couldn&amp;#8217;t believe it. Somehow Maggie had created an &amp;#8220;Invisible&amp;#8221; Christmas tree. Of course, we asked her to make an instructographic to explain the process and she was more than happy to share it [...]&lt;/p&gt;&lt;p&gt;The post &lt;a href="http://www.97thfloor.com/blog/97th-floor-and-the-invisible-christmas-tree/"&gt;97th Floor and &amp;#8220;The Invisible Christmas Tree&amp;#8221;&lt;/a&gt; appeared first on &lt;a href="http://www.97thfloor.com"&gt;97th Floor&lt;/a&gt;.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/97thfloor/~4/L1oCwjKTk1w" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.97thfloor.com/blog/97th-floor-and-the-invisible-christmas-tree/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.97thfloor.com/blog/97th-floor-and-the-invisible-christmas-tree/</feedburner:origLink></item>
		<item>
		<title>Repurpose Content to Reach a Wider Audience</title>
		<link>http://feedproxy.google.com/~r/97thfloor/~3/Gq8UAHNZX6c/</link>
		<comments>http://www.97thfloor.com/blog/repurpose-content-to-reach-a-wider-audience/#comments</comments>
		<pubDate>Thu, 06 Dec 2012 16:23:56 +0000</pubDate>
		<dc:creator>Nathan Burch</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Thursday Gem]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=4151</guid>
		<description>&lt;p&gt;Venafi, the leader in enterprise key and certificate management, developed the original content found on whatisflame.com. The site was developed using parallax scrolling, so it was visually appealing and adequately conveys the information to the end user. Concern: The site is all but invisible to the almighty Googlebot. With Browseo.net’s help you can see exactly [...]&lt;/p&gt;&lt;p&gt;The post &lt;a href="http://www.97thfloor.com/blog/repurpose-content-to-reach-a-wider-audience/"&gt;Repurpose Content to Reach a Wider Audience&lt;/a&gt; appeared first on &lt;a href="http://www.97thfloor.com"&gt;97th Floor&lt;/a&gt;.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/97thfloor/~4/Gq8UAHNZX6c" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.97thfloor.com/blog/repurpose-content-to-reach-a-wider-audience/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.97thfloor.com/blog/repurpose-content-to-reach-a-wider-audience/</feedburner:origLink></item>
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