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	<title>9GiantSteps</title>
	
	<link>http://www.9giantsteps.com</link>
	<description>Creativity in Productivity in Creativity</description>
	<pubDate>Tue, 07 Sep 2010 13:23:22 +0000</pubDate>
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		<title>A Time to Worry</title>
		<link>http://www.9giantsteps.com/?p=1168</link>
		<comments>http://www.9giantsteps.com/?p=1168#comments</comments>
		<pubDate>Tue, 07 Sep 2010 13:23:22 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Productivity]]></category>

		<category><![CDATA[Quick Thoughts]]></category>

		<category><![CDATA[seth godin]]></category>

		<category><![CDATA[stress]]></category>

		<category><![CDATA[worry]]></category>

		<guid isPermaLink="false">http://www.9giantsteps.com/?p=1168</guid>
		<description><![CDATA[I had a meeting recently with a brilliant business woman/Broadway Producer.  What was supposed to be (and, in part was) a meeting about strategy and marketing., became a conversation about productivity, time management, etc.  
Somewhere along the way, I mentioned something about stress/worry.  She asked, &#8220;what are you worried about?&#8221;  I [...]]]></description>
			<content:encoded><![CDATA[<p>I had a meeting recently with a brilliant business woman/Broadway Producer.  What was supposed to be (and, in part was) a meeting about strategy and marketing., became a conversation about productivity, time management, etc.  </p>
<p>Somewhere along the way, I mentioned something about stress/worry.  She asked, &#8220;what are you worried about?&#8221;  I rattled off the various and sundry worries of a very blessed man (<a href="http://www.youtube.com/watch?v=utF4Rs1hZX8">knock, knock, knock on wood</a>), and said that they sort of train you to be a professional worrier in law school; but it was also my disposition.  </p>
<p>Rather than just telling me to stop worrying, which most people do, she said, &#8220;Well, clearly, you need to worry, so why not schedule a time each week to worry.  Put it on your calendar.&#8221;  </p>
<p>So, now Fridays from 11 to 12, I get to worry until my little baboon heart is content.  When my head tilts toward worry at other times, I remind myself that I darn well better hold off until Friday from 11 to 12, lest I not have enough to worry about during this designated worry time.</p>
<p>You see where I&#8217;m going here?  We&#8217;re all told that worry is unproductive (it is), and yet, like telling an artist to be an &#8220;entrepreneur&#8221; or any of the myriad directions we give people without providing any real guidance on how to get there, telling someone who is predisposed to worry to just stop worrying is unrealistic.  </p>
<p>Putting it into a system, however, really does shine a light on it; makes it appear as just what it is: a <a href="http://sethgodin.typepad.com/seths_blog/2010/07/every-monster-has-a-big-shadow.html">shadow of a monster</a>.</p>
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		<title>Psychographics and Customer Acquisition/Retention</title>
		<link>http://www.9giantsteps.com/?p=1165</link>
		<comments>http://www.9giantsteps.com/?p=1165#comments</comments>
		<pubDate>Tue, 31 Aug 2010 21:54:19 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[marketing]]></category>

		<category><![CDATA[psychographics]]></category>

		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.9giantsteps.com/?p=1165</guid>
		<description><![CDATA[Berklee&#8217;s Music Business Journal recently published an article I wrote on fan identification and acquisition/retention.  My friend, Dave Kusek - who, in addition to running Berklee Music wrote the fantastic book The Future of Music, and maintains a blog of the same name - was kind enough to excerpt a big chunk of the [...]]]></description>
			<content:encoded><![CDATA[<p>Berklee&#8217;s Music Business Journal <a href="http://www.thembj.org/article.php?article_id=243">recently published</a> an article I wrote on fan identification and acquisition/retention.  My friend, Dave Kusek - who, in addition to running <a href="http://www.berkleemusic.com/">Berklee Music</a> wrote the fantastic book <em><a href="http://www.futureofmusicbook.com/buy-the-book/">The Future of Music</a></em>, and maintains a <a href="http://www.futureofmusicbook.com/">blog</a> of the same name - was kind enough to <a href="http://www.futureofmusicbook.com/2010/08/psychographics-and-fan-retention-guest-post-by-george-howard/">excerpt a big chunk of the article, and post it to his blog</a>.  </p>
<p>Thanks to Dave and others spreading the word on Twitter, the article seems to have reached and resonated with some people, and I&#8217;m delighted by that. </p>
<p>I thought, therefore, I&#8217;d post it here (un-excerpted, and in a single-page format) so that people who want to read the whole thing without having to click through a bunch of links (as they do on the BMJ Site) can do so.</p>
<p>I also wanted to take a moment to say that while this article is ostensibly about the music business, as I said in the overview below, it&#8217;s really designed to give some guidance to anyone - musician, painter, filmmaker, poet, etc. - who creates content, and is attempting to find and connect directly with their constituents. </p>
<p>I truly believe that the music business is a canary in a coalmine, and therefore, it&#8217;s wise to view the travails and successes of the music business, and see what you might be able to avoid/apply in whatever work you do.</p>
<p>With that&#8230;here&#8217;s the article:</p>
<p><strong>Overview</strong><br />
This article provides guidance on how a musician, label or any other content creator can identify a target audience, encourage the most ardent customers to become evangelists, and develop a varied monetization strategy.</p>
<p>The article should be viewed as a general overview with certain specific action items. Ten years ago, The Cluetrain Manifesto was published and became the seminal work on the Internet. Like then, the clues, or answers, are found everywhere around us today. The challenge and opportunity rests in the ability to separate the non-value adding “opportunities” from measurable strategy. This article attempts to focus content creators on the latter.</p>
<p><strong>The Life Cycle Curve</strong><br />
In order to find your audience you must consider several details. The first is to accept the fact that you cannot market to the majority; you can’t afford it, and even if you could you would fail because of issues related to frequency of contact with these gatekeepers (i.e. radio/press).</p>
<p>Thus, you must focus on a specific segment of the overall market as defined below:</p>
<p><a href='http://www.9giantsteps.com/wp-content/uploads/2010/08/lifecycle-curve.png'><img src="http://www.9giantsteps.com/wp-content/uploads/2010/08/lifecycle-curve.png" alt="" title="lifecycle-curve" width="500" height="357" class="alignnone size-full wp-image-1166" /></a></p>
<p>Take the Mavens and Early Adopters and focus on these two groups. The Mavens, a term popularized by Malcolm Gladwell in his book The Tipping Point, applies to people who actively and aggressively seek out new things. They are the ones who are not only the most connected to the information channels, but are also most predisposed to discover new things, and new channels as well.</p>
<p>These mavens have a personality type that generates deep satisfaction from not only the seeking out and discovery of new material, but also the sharing of this material. The first class of people with whom they will share are so-called Early Adopters.</p>
<p>These Early Adopters are one standard deviation closer to the majority than the Mavens, and thus there are more of them. However, while they will adopt new things more quickly, they are not typically at ground zero of discovery. If the mavens are the bloggers, the Early Adopters are the readers of these blogs, and — to a degree — the re-bloggers.</p>
<p>Again, these Early Adopters are a more populated class, and thus their influence is potentially greater than the Mavens.</p>
<p>There is crossover between the two groups.</p>
<p>The area of focus is detailed below:</p>
<p><a href='http://www.9giantsteps.com/wp-content/uploads/2010/08/life-cycle-focus.png'><img src="http://www.9giantsteps.com/wp-content/uploads/2010/08/life-cycle-focus.png" alt="" title="life-cycle-focus" width="500" height="349" class="alignnone size-full wp-image-1167" /></a></p>
<p>Significantly, defining this Model Customer allows you to determine where this customer is likely to congregate, and thus where you must bring your music.</p>
<p><strong>The Straddle<sup>[<a name="id394062" href="#ftn.id394062">*</a>]</sup>: Offline and Online</strong><br />
We do not make profound connections with products, services or people online. Profound connections occur offline — in person. The genius of Facebook, and why it has eclipsed networks such as MySpace, is that it represents a Straddle of offline and online; we upload pictures and detailed stories of our offline activity so that our friends and family can be aware of these offline experiences.</p>
<p>In this manner, you must understand that technology is simply an accelerator of your offline activity.</p>
<p>By locating the Mavens/Early Adopters within your psychographic landscape, and taking your music to them — in person — you greatly increase the odds of these people developing an emotional attachment to your work.</p>
<p><strong>Architecture of Participation</strong><br />
One of our most primal urges is to share information; this is why babies make the massive cognitive leap to learn language skills. Your job, once the initial offline experience has been established, is to create an architecture of participation; a method for frictionless sharing of information so that those Mavens/Early Adopters who have discovered you offline can begin to share their discovery with their network (i.e. online).</p>
<p>This requires a series of steps related to value exchange. Your first task is to establish four things:<br />
1.	Your own site<br />
2.	A Facebook Fan Page<br />
3.	A Twitter Account<br />
4.	An email newsletter</p>
<p><strong>Your Site</strong><br />
On your site you must present a value proposition that begins with exchanging some type of content for an email address.</p>
<p>Email is your currency; the more of it you have, the more likely you will be to convert what is essentially a non-scarce resource (i.e. your music) into something of tangible value.</p>
<p>Do not be fooled into thinking you can get away using a third-party site as “your” site. While, undeniably, service providers such as Reverb Nation and Bandcamp provide value, you do not own these sites, and fundamentally your participation does more to increase the value of these sites than increase your own value. This is not to say you cannot extract value from these third-party sites; however, this requires using them like Facebook, Twitter, and others, to drive potential customers to your own proprietary site.</p>
<p><strong>Facebook</strong><br />
Your FB fan page, similarly, must also represent a value proposition. The value here relates to engagement. FB allows for easy engagement via its makeup. Consider contests, polls, short videos, or other ploys that will keep your fans not only engaged with you on FB, but will encourage them to direct those in their network to your FB fan page.</p>
<p>Of course, you must use FB to direct customers to the value proposition that exists only on your site: a content-for-email exchange, and other site-specific offerings (chats with the artist, etc.).</p>
<p><strong>Twitter</strong><br />
Twitter should be used to establish your voice and to direct people to your site. The establishment of the voice comes as much from your affiliations — who you link to, who you follow — as it does from your actual tweets.</p>
<p>As above, use it to engage and to direct traffic to your site. Employ time-sensitive offers and offers only available to those who follow you on Twitter.</p>
<p>The goal is to inter-connect these tools, and to leverage them to enhance the offline experience.</p>
<p>In all mediums you must encourage and facilitate sharing. Your site must have a FB “Like” button and a share on Twitter so that whenever you post content, your constituents can share with their network.</p>
<p><strong>Email Newsletters</strong><br />
The single best tool for conversion of fan to customer is email. While email is an increasingly ineffective tool for communication it still yields a higher return with respect to sales than any other tool.<br />
Therefore it is imperative that you use your email newsletter wisely. A few things to consider:<br />
1. They must be short; highlight one and only one action. The total length should be less than 500 words.<br />
2. They should be frequent; once a week on a regularly-scheduled basis.<br />
3. They should have a call to action; tell the recipient what you want them to do: come to the site to get something, come to a show, etc.<br />
4. They should be forwardable; ask your recipients to forward the email to someone they think will enjoy it.<br />
5. They should have sharing functions embedded; allow people to Tweet, add to a FB status.<br />
6. Make it easy for people to unsubscribe.<br />
Don’t worry about overwhelming people with email blasts. If people are unsubscribing, they’re likely non-value adding “fans” any way. Instead, focus on presenting real, timely, share-able value to your current fans so that they have a tool to help you gain new ones.</p>
<p><strong>Converting your Audience to Customers</strong><br />
It is an immutable law of business and nature that somewhere close to 80% of your activity (engagement, profit, etc.) will come from 20% of your constituents. This is referred to as the Pareto Principle or the 80/20 rule. This means that if you have 10,000 people on your email list something close to 2,000 of them will generate 80% of your total sales. The other 8,000 will be largely non-value adding.</p>
<p>The problem of course is that you won’t know which of the 10,000 are the true fans. Thus, you must continuously work to increase your overall amount of constituents. Rather than having 2,000 of 10,000 contributing, strive to have 20,000 of 100,000.</p>
<p>In order to sift through the layers of participation to find the most valuable customers, you must create a filter.</p>
<p>Think in terms of a funnel. At the widest point of the funnel is the easiest level of engagement: a free song for an email address.</p>
<p>One layer down on the funnel suggests a slightly more expensive level of engagement; perhaps the sale of a song for $.99. You will have less people who engage in this offering than you will those who engage in the free content in exchange for an email, but this is OK because you are generating a higher margin (or, in this case a margin).</p>
<p>A layer below this level of engagement should be a more expensive value proposition; perhaps a full album in exchange for $10. Again, you will have less people who engage in this offering, but you will make up in margin what you lose in volume.</p>
<p>Below this is where you start really separating your casual fans from your true fans. Here you’ll begin bundling things together, and adding more non-standard offerings. For instance, you might offer a download with a t-shirt package; or a ticket with a CD/T-shirt. These will obviously appeal to a smaller pool of people. However, it is important to note that these options represent the opportunity to not leave money on the table. That is, there are always fans who are willing to spend more, but are not given the opportunity to do so. By providing a range of offerings, you go a long way towards making certain you provide the maximum value to the customer while also increasing your revenue generating possibilities.</p>
<p>The final layer should be for the über fan. The fan who wants something that others can’t have. This tends to be scarcity. Signed, limited things, and, of course, access to the artist. These are the highest margin related items because they cost the artist little to no extra money with respect to cost of goods sold, but they are nearly invaluable to a customer. For instance, it takes nothing but a bit of time for an artist to sign a CD/poster/t-shirt, but it increases the value to the customer exponentially. You must find ways and products that increase value for the customer, but cost you, the artist, no additional expense.</p>
<p><strong>Summary: The Value of Psychographics</strong><br />
The key is to determine what you deeply care about; what your purpose is, what your values are. From there you can begin — via a psychographic analysis — to find fans that share these same values. At that point, your goal is to bring your music to them, and create the architecture for more participation. Straddle between an offline and an online engagement strategy, but use both.</p>
<p>Once you’ve aggregated these Mavens and Early adopters, you must begin converting them into both customers and evangelists. This is done by honoring the 80/20 rule and working to extract maximum value out of your loyal 20%. Always work to increase the overall pool of your fans.</p>
<div class="footnote">
<p>
<sup>[<a name="ftn.id394062" href="#id394062">*</a>]</sup><br />
I coined the term The Straddle a while back. For more on this concept, check out <a href="http://www.9giantsteps.com/?p=974">this article</a>.</p>
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		<title>“if it’s pure, it hits you like a sledgehammer”</title>
		<link>http://www.9giantsteps.com/?p=1162</link>
		<comments>http://www.9giantsteps.com/?p=1162#comments</comments>
		<pubDate>Mon, 16 Aug 2010 19:56:20 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[creativity]]></category>

		<category><![CDATA[music]]></category>

		<category><![CDATA[inspiration]]></category>

		<category><![CDATA[neutral milk hotel]]></category>

		<category><![CDATA[quotes]]></category>

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		<description><![CDATA[I read the 33 1/3 Series book on Neutral Milk Hotel&#8217;s In the Aeroplane Over the Sea on an airplane over the - uh - dirt (and some sea) recently. 
To say that the record is significant is an understatement. No more needs to be written on it; it needs to be listened to.  [...]]]></description>
			<content:encoded><![CDATA[<p>I read the 33 1/3 Series <a href="http://amzn.to/bkQpJz">book</a> on Neutral Milk Hotel&#8217;s <em>In the Aeroplane Over the Sea</em> on an airplane over the - uh - dirt (and some sea) recently. </p>
<p>To say that the record is significant is an understatement. No more needs to be written on it; it needs to be listened to.  (I will add, very briefly, that when in the process of unsuccessfully attempting to license the record for release in the UK, I got to know Jeff Mangum a bit - many phone calls, a few in-persons - and he was one of the more self-effacing, genuinely kind geniuses I&#8217;ve had the pleasure of meeting).</p>
<p>In any case, while nothing more really does need to be written on the record, the above-referenced book is good.  The author, Kim Cooper, wisely doesn&#8217;t attempt too much exegesis on the record. Instead, he focuses on the circumstances leading up to the record, the furor around the release/tour, and a bit (just a bit, thankfully) on Jeff&#8217;s &#8220;disappearance&#8221; post-tour.</p>
<p>If you&#8217;re a fan, you&#8217;ll like it (or hate it).</p>
<p>What hit me the hardest was the quote from band-member, <a href="http://www.facebook.com/pages/Julian-Koster/108297492528208">Julian Koster</a>, below.</p>
<p><a href='http://www.9giantsteps.com/wp-content/uploads/2010/08/quote-1.jpg'><img src="http://www.9giantsteps.com/wp-content/uploads/2010/08/quote-1.jpg" alt="" title="quote-1" width="500" height="607" class="alignnone size-full wp-image-1163" /></a></p>
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		<title>Henry’s Financial Report</title>
		<link>http://www.9giantsteps.com/?p=1161</link>
		<comments>http://www.9giantsteps.com/?p=1161#comments</comments>
		<pubDate>Wed, 07 Jul 2010 13:14:02 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Off Topic]]></category>

		<category><![CDATA[family]]></category>

		<category><![CDATA[finance]]></category>

		<category><![CDATA[financial markets]]></category>

		<category><![CDATA[henry]]></category>

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		<description><![CDATA[As longtime 9gs readers know, Henry used to provide the weather forecast. 
(Newer readers (listeners) have gotten a taste of his vocal prowess via his performance on a recent song sketch that can be heard HERE.)
 Well, he&#8217;s been promoted.  A weatherman no more.  Now he&#8217;s on to the financial markets.
Here is his [...]]]></description>
			<content:encoded><![CDATA[<p>As longtime 9gs readers know, Henry used to provide the weather forecast. </p>
<p>(Newer readers (listeners) have gotten a taste of his vocal prowess via his performance on a recent song sketch that can be heard <a href="http://bit.ly/crOrB8">HERE</a>.)</p>
<p> Well, he&#8217;s been promoted.  A weatherman no more.  Now he&#8217;s on to the financial markets.</p>
<p>Here is his first report:</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/wB_Wj200dwI&amp;hl=en_US&amp;fs=1?rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/wB_Wj200dwI&amp;hl=en_US&amp;fs=1?rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>This is not a suggestion to buy or sell any particular stock. You need to do your own investing, come up with your own rules and exit strategies, and be familiar with the risks of stock investment.</p>
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		<title>Caesar Salad</title>
		<link>http://www.9giantsteps.com/?p=1160</link>
		<comments>http://www.9giantsteps.com/?p=1160#comments</comments>
		<pubDate>Tue, 06 Jul 2010 02:16:25 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[cooking]]></category>

		<category><![CDATA[Caesar Salad]]></category>

		<category><![CDATA[food]]></category>

		<guid isPermaLink="false">http://www.9giantsteps.com/?p=1160</guid>
		<description><![CDATA[There are few things I love more than excruciating, obsessive, compulsive attention directed at things that the majority of the world deems trivial.
I spend many months of the year in Academia and am surrounded, most pleasantly, by, for example, economists who typify this obsession.  While I have respect and admiration for them, I largely [...]]]></description>
			<content:encoded><![CDATA[<p>There are few things I love more than excruciating, obsessive, compulsive attention directed at things that the majority of the world deems trivial.</p>
<p>I spend many months of the year in Academia and am surrounded, most pleasantly, by, for example, economists who typify this obsession.  While I have respect and admiration for them, I largely exclude them from the pantheon of those who obsess over minutiae, because economists, you know, make a living from their obsession.</p>
<p>No, what I&#8217;m talking about are those who get granular upon the asses of things like obscure 78s from some label in Murfreesboro that was run out of the sub-basement of a tool and dye shop.</p>
<p>Or, better, those who obsess over the minutiae of food and drink.</p>
<p>I was so delighted by, for instance, <a href="http://amzn.to/aA7yv9">Cod</a> when it came out, and its spawn, like, <a href="http://amzn.to/c9tuKw">Salt</a> (mmm, Salt Cod&#8230;Brandade&#8230; /Homer voice).</p>
<p>I spent a few happy late night hours the other night reading about the <a href="http://www.painkillernyc.com/research">Piña Colada</a>.</p>
<p>I can pretty much read about cheese all day.</p>
<p>There are a few grails in this gustatory realm that I seem to be constantly looking for clues to a riddle I don&#8217;t really want to solve. The origins, for instance, of the martini, the margarita, and &#8230; Caesar Salad.</p>
<p>We should not bother wondering why we quest for a deeper understanding of things like martinis and Caesar Salads, because to do so would shine an analytic light upon poetry.  And who wants to do that?</p>
<p>Rather, we should encourage these quests.  We should revel around them.  We should whisper clues, <em>sotto voce</em>, and, depending upon the response, realize that we have found a fellow traveler, or just another who will never understand.</p>
<p>After domesticity fell apart tonight (my fault; shocking), and I was left home alone while M and the kids went to the beach, I determined not to wallow in my failings as a father, husband, communicator&#8230;human, and to make the best of the situation.</p>
<p>This meant using left over ingredients to cook for myself.  Yes, there was a grilled pizza involved, but speaking of this is better left for another time (I do want to have a tweet up, meet up, pizza up at some point and grill pizzas for all of you - it is what I do).</p>
<p>No, this was about the Caesar. </p>
<p>You see, as I am the lone dissenter from all things vegetarian in our little house on the prairie, anchovies tend to remain in their tins around here.</p>
<p>Tonight they were liberated.</p>
<p>I took one and put it in a mortar with a little bit of a garlic clove and a little bit of olive oil, and bashed away. I created a paste.  </p>
<p>I then took some good, local romaine (and this will be heretical to many in the trad Caesar world, but, I&#8217;m only getting started with my heresy as you shall see) and chopped it up and stuck it in the freezer.</p>
<p>I took some more anchovies, rinsed them, and stuck them in a ramekin filled with milk.</p>
<p>I then stirred a bit more olive oil in my mortar.</p>
<p>Once the lettuce was very cold, but not frozen, I took it out, put it in a wooden bowl, and lightly salted it.</p>
<p>I rinsed off the anchovies that were mellowing in the milk.</p>
<p>Applying the most ingenious technique I&#8217;ve come across in ages, I did the <a href="http://www.9giantsteps.com/?p=1153">dressing-in-the-palm-of-my-hand</a> trick and coated the chopped lettuce with my anchovy, garlic, olive oil mixture.  I then squeezed a little lemon juice over it, and tossed with my hands again.</p>
<p>It was, by far, the best Caesar salad I&#8217;ve had &#8230; maybe ever.  I&#8217;d say on a par with <a href="http://www.mussoandfrankgrill.com/">Musso and Frank&#8217;s</a>.</p>
<p>No, there was no egg. No, there was no Worcestershire.  No, there was no parm reg. (See&#8230;heresy.)</p>
<p>I know what you&#8217;re thinking: &#8220;Not a Caesar!&#8221;  Perhaps you&#8217;re right, but man did it taste like what you want a Caesar to taste like.</p>
<p>It helped that I ate it with grilled pizza, while drinking a Bandol (even while my dear friend <a href="http://www.tanyabraganti.com/">Tanya</a> tells me, on the occasions when I&#8217;m stuck eating some crap in transit from one place to the next, that life can&#8217;t always be Rose and grilled pizza, I ask, why not?).</p>
<p>The quest continues - for the perfect Caesar/the &#8220;real&#8221; Caesar - but this was darn close.</p>
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		<title>Mouse and Pin Cushion</title>
		<link>http://www.9giantsteps.com/?p=1157</link>
		<comments>http://www.9giantsteps.com/?p=1157#comments</comments>
		<pubDate>Mon, 05 Jul 2010 21:37:34 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[creativity]]></category>

		<category><![CDATA[music]]></category>

		<category><![CDATA[songs]]></category>

		<category><![CDATA[contemplation]]></category>

		<category><![CDATA[Kristin Hersh]]></category>

		<category><![CDATA[sketches]]></category>

		<guid isPermaLink="false">http://www.9giantsteps.com/?p=1157</guid>
		<description><![CDATA[A while back I made a promise to try and engage in more random acts of creativity; things get very dark around the Ponderosa when I don&#8217;t. 
I&#8217;ve done OK with this, but I&#8217;m certainly not where I want to be in terms of frequency.
I was thinking about why my output hasn&#8217;t been what I&#8217;ve [...]]]></description>
			<content:encoded><![CDATA[<p>A while back I made <a href="http://www.9giantsteps.com/?p=1122">a promise to try and engage in more random acts of creativity</a>; things get very dark around the Ponderosa when I don&#8217;t. </p>
<p>I&#8217;ve done <a href="http://www.9giantsteps.com/?cat=358">OK</a> with this, but I&#8217;m certainly not where I want to be in terms of frequency.</p>
<p>I was thinking about why my output hasn&#8217;t been what I&#8217;ve wanted, and some of it comes down to my damnable Virgo personality of needing to refine things rather than letting them be/go.  While I&#8217;ve come to be largely OK with this, it does stand in contrast to much of what I preach with respect to getting stuff out there and refining.</p>
<p>What happens is, I&#8217;ll start with a sketch of a song or of a&#8230;er&#8230;sketch, and rather than keep it as just a sketch — a moment — I add layers.  </p>
<p>The question is, do these layers really add anything? Isn&#8217;t the essence where it&#8217;s at?</p>
<p>I think the answer is that, yes, the essence is there&#8230;or it isn&#8217;t.  Refining is not necessarily a bad thing, and, often, is absolutely necessary.  But sometimes it&#8217;s more necessary to just create, and let the essence be what it is or isn&#8217;t.</p>
<p>I think if there&#8217;s something there, you&#8217;ll come back with a different eye, a different approach, and you&#8217;ll refine.  If there isn&#8217;t something there, coming back to it a billion times won&#8217;t get you any closer to the truth.</p>
<p>To that end, I was taking a break from the jaberwocky a bit ago, and came upstairs from my office; the kids were running around in circles (not kidding), and I picked up my guitar.  I&#8217;m fascinated and obsessed with staccato rhythms on guitar that imply melody, and am always on the hunt for these.  A drop D and a capo later, I had the feel of something. I plopped my iPhone with the voice memo app running on my knee and banged it out.</p>
<p>My intention was to use this iPhone recording to just remember the idea of the tune. But then I started thinking of all the layers I would add to it, and it became less about doing something fun and cathartic and more about planning a time when the house would be quiet, the phone wouldn&#8217;t be ringing, etc.</p>
<p>Pretty soon I was tired just thinking about it.</p>
<p>So, screw it. Here&#8217;s the iPhone recording.  Yes, that&#8217;s Henry running around in circles talking about monsters.  Yes, that&#8217;s me breathing. Yes it goes out of time at one point. </p>
<p><a href='http://www.9giantsteps.com/wp-content/uploads/2010/07/mouse-and-pin-cushion.png'><img src="http://www.9giantsteps.com/wp-content/uploads/2010/07/mouse-and-pin-cushion.png" alt="" title="mouse-and-pin-cushion" width="318" height="239" class="alignnone size-full wp-image-1158" /></a></p>
<p><a href='http://www.9giantsteps.com/wp-content/uploads/2010/07/mouse-with-pincushion.mp3'>mouse-with-pincushion</a><br />
<em>Mouse and Pin Cushion </em></p>
<p>Once again, I&#8217;m honored to use, with her kind permission, one of Kristin Hersh&#8217;s amazing photos as the title inspiration.</p>
<p>If you want to hear real songs, head on over to <a href="http://www.kristinhersh.com/">Kristin&#8217;s Site</a>; lots of amazing things going on over there.</p>
<p>I hope those of you who read Ye Olde Bloggee don&#8217;t mind these little moments of internal contemplation and their collateral manifestations.</p>
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		<title>Building bunk beds</title>
		<link>http://www.9giantsteps.com/?p=1155</link>
		<comments>http://www.9giantsteps.com/?p=1155#comments</comments>
		<pubDate>Fri, 02 Jul 2010 17:38:53 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Productivity]]></category>

		<category><![CDATA[advise]]></category>

		<guid isPermaLink="false">http://www.9giantsteps.com/?p=1155</guid>
		<description><![CDATA[update:
The below from one of my favorite 9gs readers/positive forces on the Internet, Sunnie1SoTrue.  
It was sent to me via email, but I asked Sunnie if I could add it as an update to the blog, because, frankly, it&#8217;s better than the blog post, and shines the correct light on what I wanted to [...]]]></description>
			<content:encoded><![CDATA[<p><strong>update:</strong><br />
The below from one of my favorite 9gs readers/positive forces on the Internet, <a href="http://twitter.com/sunnie1sotrue">Sunnie1SoTrue</a>.  </p>
<p>It was sent to me via email, but I asked Sunnie if I could add it as an update to the blog, because, frankly, it&#8217;s better than the blog post, and shines the correct light on what I wanted to say/should have said, but am not yet evolved enough to do so.  </p>
<blockquote><p>
Oh, but dear @gah650 you are yet to see the &#8220;code&#8221; you encoded into your lovely wife and fun-der-ful children.  That perhaps being - though you much prefer to do other things and are in reality much more suited for other tasks and above all like the other tasks better - you did it for them. Maybe the very time you took to build bunk beds was a greater investment in them than you realize.  Just think of the stories that will live in their minds plus the &#8220;new words&#8221; - the day dad built our bunk beds.  Anyway, even if it didn&#8217;t register in their minds, it did in their hearts and spirits. </p></blockquote>
<p>And if anyone ever wonders why any of us who blog do so, it&#8217;s because of moments of connection like these.</p>
<p>Thank you, Sunnie. </p>
<p> __</p>
<p>At the risk at coming across like some sort of second-rate Gladwell/Godin (both of whom I admire greatly), I want to relate a quick anecdote (see how &#8220;Gladwell-ian&#8221; I&#8217;m getting already) brought to the fore after a typically awesome conversation with <a href="http://www.redpillonline.com/">Lauren Markow</a> (that would be <a href="http://twitter.com/sambarouge/">@sambarouge</a> to many of you).</p>
<p>On Father&#8217;s day I was tasked with putting together the kids&#8217; new bunk beds. I suppose this falls under my domain because I have testicles.  I can promise, there is no other reasonable explanation for why my wife would consider me the appropriate person (or more appropriate than she) for this job.  My &#8220;tool box&#8221; consists of one of those $3 screwdrivers that you can reverse from Phillips head to flat head and some of those left over Allen wrenches that come with things that must be assembled.</p>
<p>In any case, after much grumbling and the recruitment of my neighbor Charlie, who has such exotic (and required for this job) tools as a ratchet, off we went.  </p>
<p>It took quite some time, during most of which I re-enacted precisely the &#8220;job&#8221; I had when my Dad would fix the car when I was a kid: handing him the wrong tool, trying to get out of the way, and dropping things. (My Dad, whenever I asked if I could help with these types of projects, used to tell my 9-year old self that I could &#8220;supervise.&#8221;)</p>
<p>We eventually finished, I offered to buy Charlie dinner, and we drank a beer.</p>
<p>I then headed to my laptop to try desperately to catch up on all of the things that I didn&#8217;t do while I was instead doing a miserable job at something I should <em>never</em> do.</p>
<p>You see where I&#8217;m going. </p>
<p>Building bunk beds is for me a terrible waste of time. It has what economists call high &#8220;opportunity cost&#8221; for me:  while putting together bunk beds I couldn&#8217;t do any of the things that I am actually fairly capable of; things where I can add value.</p>
<p>In an era where we&#8217;re conditioned to think we can do anything, it&#8217;s important to remember what I tell people outside of Burgundy who are thinking about getting into the Vineyard business, &#8220;Just because you <em>can</em> make wine, doesn&#8217;t mean you <em>should</em> make wine.&#8221;</p>
<p>I usually can get out of the bunk bed building tasks around the house, but it doesn&#8217;t mean that I don&#8217;t build the metaphorical bunk bed too often.  </p>
<p>For instance, two or three times a year I get so fed up with some technical issue that I decide — right then and there — I&#8217;m going to learn how to code.</p>
<p>The rub here is that while I&#8217;ll never be a great or even good coder, those weekends weren&#8217;t a loss. I&#8217;m now far more able to communicate with those who are great coders, and thus add value to projects by simply being a good point-person when coding is involved (I <em>still</em> wish I could just do it myself).</p>
<p>Another example: I had a real pivotal moment about five years ago when working on a project. We had hit sort of a wall, and - as per usual - the default answer to get us over this hump was to hire a publicist to help us generate more awareness. I disagreed vehemently with this approach, and it was not-gently suggested that I might want to consider offering an alternative rather than vitriol.  </p>
<p>My alternative was to let me get an intern and explore the then-nascent social marketing techniques for three months.  It changed the companies fortune&#8230;and my life. </p>
<p>Diving into social channels or coding isn&#8217;t exactly the same as building bunk beds; though it could appear that way at the time.</p>
<p>Learning to code a little (or at lease communicate more efficiently with coders) and understanding new ways to connect with constituents with technology relates directly to my core competency.</p>
<p>The key is trying to find those things that can expand our core competencies but aren&#8217;t adverse to them.  Not easy.  Building a bunk bed, literally, is never going to relate to any of my core competencies (unless something really radical, and, frankly, horrible, happens in my life). </p>
<p>Growing capability without falling into a trap of random acts of improvement is a tricky balance.</p>
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		<title>Inch by Inch: VRM can’t be stopped</title>
		<link>http://www.9giantsteps.com/?p=1154</link>
		<comments>http://www.9giantsteps.com/?p=1154#comments</comments>
		<pubDate>Tue, 29 Jun 2010 23:54:03 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[marketing]]></category>

		<category><![CDATA[ar]]></category>

		<category><![CDATA[qr]]></category>

		<category><![CDATA[VRM]]></category>

		<guid isPermaLink="false">http://www.9giantsteps.com/?p=1154</guid>
		<description><![CDATA[I was at an interesting mobile presentation today.
I&#8217;m finding that increasingly, while they don&#8217;t yet know the terminology, many firms are increasingly thinking in terms of VRM.
To be sure, CRM continues to rule the day.  There&#8217;s a zealous adherence to CRM, and it makes sense: it&#8217;s been related to KPIs forever.
What&#8217;s interesting is how [...]]]></description>
			<content:encoded><![CDATA[<p>I was at an interesting mobile presentation today.</p>
<p>I&#8217;m finding that increasingly, while they don&#8217;t yet know the terminology, many firms are increasingly thinking in terms of VRM.</p>
<p>To be sure, CRM continues to rule the day.  There&#8217;s a zealous adherence to CRM, and it makes sense: it&#8217;s been related to KPIs forever.</p>
<p>What&#8217;s interesting is how VRM has sort of backed its way into the conversation (of course, when I&#8217;m in the room, it doesn&#8217;t exactly back its way into the conversation; it comes charging in).  </p>
<p>Little subtle shifts in thinking about how customers interact with brands are driving this.</p>
<p>Consider, for example, a conversation from today&#8217;s session ostensibly on the topic of QR codes and AR. It led to an aside comment that went something along the lines of, &#8220;Customers are using these tools to feature and price shop; they scan a bar code, and then decide from which vendor to make the purchase.&#8221;</p>
<p>Or:</p>
<p>&#8220;We&#8217;re building a control panel that will allow users to  opt in to the precisely offerings they want to receive from us.&#8221;</p>
<p>Not earth-shaking, I know, and in the scheme of some of the more <a href="http://cyber.law.harvard.edu/projectvrm/Main_Page">high-level VRM conversations</a>, this is child&#8217;s play.  </p>
<p>However, children grow up.</p>
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		<title>Simple Meals are the Best</title>
		<link>http://www.9giantsteps.com/?p=1153</link>
		<comments>http://www.9giantsteps.com/?p=1153#comments</comments>
		<pubDate>Sun, 13 Jun 2010 23:34:31 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[cooking]]></category>

		<category><![CDATA[food]]></category>

		<category><![CDATA[recipes]]></category>

		<guid isPermaLink="false">http://www.9giantsteps.com/?p=1153</guid>
		<description><![CDATA[Long weekend with very little to show for it; though I&#8217;ve done nothing but work.
Salvaged it somehow by throwing a few things together for dinner for myself (M and the kids at a movie).
Boiled up a big ass pot of very salted water and cooked some shells.
While cooking, I toasted a few slices of day [...]]]></description>
			<content:encoded><![CDATA[<p>Long weekend with very little to show for it; though I&#8217;ve done nothing but work.</p>
<p>Salvaged it somehow by throwing a few things together for dinner for myself (M and the kids at a movie).</p>
<p>Boiled up a big ass pot of very salted water and cooked some shells.</p>
<p>While cooking, I toasted a few slices of day (really, two or three day) old bread, and put some good olive oil on it (I find it works better putting the evoo on <em>after</em> toasting/grilling the bread; reduces the chances of accidentally scorching the oil). Used a vegetable peeler to slice some Parm Reg over it.</p>
<p>Washed some really good local lettuce.  </p>
<p><strong>*Here&#8217;s the real take-away from this post*:</strong> Dressed it by putting a little bit of walnut oil in the palm of my hand and tossing the salad; then adding a little bit of decent vinegar to my hand and tossed again. Salt. Done.  (This is by <strong>far</strong> the best way to make a dressing.  I&#8217;m pretty sure it&#8217;s a Mark Bittman trick).</p>
<p>Shells done, I reserved a cup or so of the heavily-salted cooking water (important) and drained them.</p>
<p>Tossed them in a pan with a little butter, olive oil and one of those teeny little cans of tomato juice. Added some of the pasta cooking water.</p>
<p>Let it cook down for about 5 minutes.  S&#038;P, grated parm reg.</p>
<p>Done.</p>
<p>Lillet blond and soda to drink.</p>
<p>The weekend finished on a high note.</p>
<p>(Annabelle is currently eating the left-over shells.)</p>
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		<title>I’m a lucky dude</title>
		<link>http://www.9giantsteps.com/?p=1151</link>
		<comments>http://www.9giantsteps.com/?p=1151#comments</comments>
		<pubDate>Sun, 25 Apr 2010 17:30:43 +0000</pubDate>
		<dc:creator>George</dc:creator>
		
		<category><![CDATA[Off Topic]]></category>

		<category><![CDATA[creativity]]></category>

		<category><![CDATA[music]]></category>

		<category><![CDATA[family]]></category>

		<category><![CDATA[jayhawks]]></category>

		<guid isPermaLink="false">http://www.9giantsteps.com/?p=1151</guid>
		<description><![CDATA[It&#8217;s nice when songs make you think of someone very acutely. Even nicer when said songs make you think of your wife.
This one comes on, and all I feel is Marci:

All The Right Reasons - The Ja&#8230;

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			<content:encoded><![CDATA[<p>It&#8217;s nice when songs make you think of someone very acutely. Even nicer when said songs make you think of your wife.</p>
<p>This one comes on, and all I feel is Marci:</p>
<p><object type="application/x-shockwave-flash" data="http://www.lala.com/external/flash/SingleSongWidget.swf" id="lalaSongEmbed" width="220" height="70"><param name="movie" value="http://www.lala.com/external/flash/SingleSongWidget.swf"/><param name="wmode" value="transparent"/><param name="allowNetworking" value="all"/><param name="allowScriptAccess" value="always"/><param name="flashvars" value="songLalaId=504684646424713219&#038;host=www.lala.com&#038;partnerId=membersong.48296%4010686"/><embed id="lalaSongEmbed" name="lalaSongEmbed" src="http://www.lala.com/external/flash/SingleSongWidget.swf" width="220" height="70" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" wmode="transparent" allowNetworking="all" allowScriptAccess="always" flashvars="songLalaId=504684646424713219&#038;host=www.lala.com&#038;partnerId=membersong.48296%4010686"></embed></object>
<div style="font-size: 9px; margin-top: 2px;"><a href="http://www.lala.com/song/504684646424713219" title="All The Right Reasons - The Jayhawks" target="_blank">All The Right Reasons - The Ja&#8230;</a></div>
<p><a href='http://www.9giantsteps.com/wp-content/uploads/2010/04/yin-yang-sketch.png'><img src="http://www.9giantsteps.com/wp-content/uploads/2010/04/yin-yang-sketch.png" alt="" title="yin-yang-sketch" width="500" height="610" class="alignnone size-full wp-image-1152" /></a></p>
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